Podcast Episodes - Page 2 of 35

327 – The gold is really in the list: Tom talks List Building

The old saying is that gold is in the list and I couldn't agree more. I pretty much lived the last twenty four years, at least because of my email list. I give something away, sometimes it's called a lead magnet or ethical bribe, in exchange for your email address, then I send you good information that helps you along with offers for things that I've either checked out to be good, or offers for my own products and services.

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326 – How to make customers happy: Tom talks Online Customer Service

I attribute a great deal of my success to Online Customer Service. When other businesses were asleep at the wheel, I was gaining market share all along. Certainly there have been loads of one shot wonders coming on the scene and making a big splash, and then soon disappearing because their attitude was just to take as much money as they can from people without giving them the service they deserved for their money. I tell you how to avoid that and to do right by your customers to make them long term.

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325 – Is this real?: Tom talks Survey Cash

The title to this episode is Survey Cash, but it's more than that really. You can earn money as a side hustle and it can be substantial, but don't think you're going to make a full time living doing this. There may be a few people that do, but when I say a few, I mean very few. But it can be some good money on the side.

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324 – I hate SEO: Tom interviews Kris Reid

Kris Reid has traveled the world for two years. He lives in Vietnam and he's been in Europe, Russia, China, London and Hong Kong. Kris has led a truly exciting life and he's here to share how you can manage your reputation to get customers. His heavy emphasis is on getting customers from various methods. It's always important, but especially now when people are scrambling and there's shutdowns and everything else.

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323 – He’ll double your business in one year: Tom interviews Gavin Preston

Gavin Preston is an international inspirational speaker. He's a business strategist. He's an author. He's a business growth mentor. And he's host of the Business Mastermind podcast. Gavin works with business owners and entrepreneurs to double their business in a year. Can you imagine what that would mean to you, except for those of you that haven't started yet? If you got something good, he'll help you double it.

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322 – Make money when they’re leaving: Tom talks Profitable Website Exit Strategies

We're talking about exit strategies for your Web site. I'm not talking about getting out of, or selling your business. The term exit strategy is used for that, too. I'm talking about a visitor who chooses to leave your site without doing what you want them to do, like purchase something or opt in to your email list. So what can you do about it to get some of them to change their mind? Listen to this episode for all the details.

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321 – Affiliate products galore: Tom talks ClickBank and JVZoo

ClickBank and JVZoo are places where you can both find digital products to purchase, but you can also list your products there. And it's mostly digital to take advantage of the many thousands of affiliate marketers at each of those companies who will sell your product for commission. ClickBank has been around as long as I can remember. And JVZoo came on the scene more recently and they have a feature that made lots of affiliates fall in love with them, which contributed to their rapid rise in prominence.

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320 – Learn to be a nice stalker: Tom talks Retargeting

Did you ever look at something online and then ads for that product started showing up all over the place? Did you ever read a blog posting, or watch a video, and then ads related to that blog posting or video started showing up all over the place? That's called retargeting, sometimes people call it remarketing, which isn't exactly the right terminology, but who cares? When you hear the power of this technique, you'll say, WOW, I don't care what we call it. Let's do it!

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319 – Rule the world offline: Tom talks Offline Marketing

Offline Marketing of your Web site, which means all the things that really aren't electronic. Some of them have electronic aspects to them, but they're really not online websites kind of stuff. And some of them are going to sound like no brainers. But I want you to go back and look through everything written about you and see if it's pushing people to your Web site.

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318 – Structuring a Sales Webinar: Tom talks Sales Webinars

Sales webinars are a valid, and important, way to boost your business and get more customers. I will let you in on all the secrets and tips I use to make my webinars fun, educational and successful.

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