I want you to maximize your sales from every piece of knowledge you own or that you can create or have somebody else create for you. I'm going to show you how to take your knowledge, and format and sell it many, many, many different ways. Let’s get this very clear. You have a piece of content. It could be an eBook, a video, an audio, a webinar or whatever. The point of this episode is to show you all the different formats you could convert that piece of content to so that you maximize the revenue from it.