Podcast Episodes - Screw The Commute

650 – Toys are Tactical: Tom interviews Anthony Ciotti

Anthony Ciotti owns Tactics 2 Toys, LLC. It's an ecommerce store that specializes in collectible toys and strategy games, and he's in his 32nd year of the Army Reserves, had tours in Iraq, Afghanistan, Kosovo and the African continent. And he's a brigade CSM. And he's full time with the Army and his family.

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649 – Find your sponsor match: Tom interviews Richelle Futch

Richelle Futch is a Marine Corps veteran and she is modest and says that she's a military spouse, but she was THE military spouse of the year at Fort Bragg. And so I don't want to downplay that because that's a darn big deal. And she's also a mental health counselor, and I think she wanted to be on the show because she thought I needed it.

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648 – Active Duty Entrepreneur: Tom interviews Patrick Burt

Patrick Burt is here. He's a third generation Marine who got started in building brands while he was on active duty. And he's been in the digital marketing industry for a little over eight years and he's worked with over 1850 businesses. So for his young age, well, he's got some experience. He found his career by chance, but he stays for his passion and he has some side hustles we'll tell you about.

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647 – Guiding beginners to be a leader: Tom interviews Eddie Molina

We got Eddie Molina here. He's a former US Army officer with the New Jersey Army National Guard. That was ten years of doing that, and I had to ask him what his wife was. And I finally figured out if he was also a veteran of Operation Iraqi Freedom. And he started a small business a couple of years ago, home inspection. I know a little bit about that, so we'll talk about that. And he's currently adding consulting and leadership development and sales training as another business, all this beautiful stuff so he can work out of his home. And he's the author of A Beginner's Guide to Leadership.

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646 – Finding a new purpose for veterans: Tom interviews Josh Addison

Josh Addison is the founder and owner of GIPages. It's a company dedicated to growing veteran businesses, and he's on a mission to help veterans find new purpose through entrepreneurship and service. He's a retired Marine EOD tech, and when he's not working, he enjoys restoring his grandpa's 1951 Ford F1.

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645 – Filling the gap in education and retention: Tom interviews Lindsay Helm

I'm here with Lindsay Helm and this is part of Vetpreneur Month on Screw the Commute podcast. Every September, we honor and highlight all our wonderful veteran entrepreneurs. But deeper than that, we just love all our veterans for what they've sacrificed for our country and to keep us safe to do the things we're doing. So thanks to all of them. But really the reason I had her on, I wanted to borrow $75,000 off of her because I heard she just won a big deal. So let's see if I can talk her out of that $75 grand.

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644 – Building Generational Wealth: Tom interviews Joseph Garcia

Joseph Garcia is a US Army veteran. He had 12 years of active duty there and he's located in central Texas and married with four children. He is a financial literacy educator who helps people, families and veterans reduce taxes, eliminate debt, build generational wealth and create cash flowing assets.

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643 – Combat to College: Tom interviews John Davis

John Davis is here and he did two combat tours in Afghanistan. He's the most tattooed person with a Harvard degree. And John has advocated to Congress as a legislative fellow for the VFW and is the author of Combat to College.

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642 – Using the power of story: Tom interviews Marty Martinez

I'm here with Marty Martinez, and every September we honor our veteran entrepreneurs. And this is Vetpreneur Month. Marty is a great veteran that's helping other veterans and civilians with their business.

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641 – Get fit NOW: Tom interviews Brian Stacy

I'm here with Brian Stacy from Tricon Fitness and he is kicking off Vetpreneur Month here at Screw the Commute. Every September, we honor our veteran entrepreneurs and we're glad to have Brian kick this off.

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640 – Finances are the keys to a happy life: Tom interviews Greg Ware

Gregory Ware is a certified financial planner and the author of Are You Compatible? and the Keys to Retirement. Prolific writer and great financial person. He is a Morehouse graduate and has a master's degree in family financial planning and counseling, and Greg is renowned for making complex financial concepts easy to understand and implement for his audience.

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639 – Make money quickly: Tom talks Service Gigs

Today, we're going to talk about service gigs. Now this is about bringing in cash in a hurry, using Zoom, Skype or whatever live platform you use.

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638 – Serve No Master: Tom interviews Jonathan Green

I'm here with Jonathan Green from the Serve No Master podcast and the accompanying book. And this guy is really living the lifestyle business. He's in a tropical island and, you know, a couple of hundred feet from the beach and just love, love that.

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637 – You can create content: Tom interviews Jeff Herring

I have a repeat guest here because he does really great things for people and he's a great guest and known him for a long time. His name is Jeff Herring and he's a really prolific content creator and got a great new podcast coming up too.

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636 – How to make yours a Bestseller: Tom interviews Ray Brehm

I'm here with Ray Brehm. He's the summit guy. And basically this is part two of the behind the scenes technology for the Bestseller Secrets Summit, which we talked about with Derek Decker in the last episode.

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635 – Bestseller Secrets Summit: Tom interviews Derek Doepker

I've got a great guest here. He's been here before. He is a prolific author. He is the inspiration to my first getting off my butt and actually doing an audio book. And I actually have right next to me a portable sound booth I built because of him and just really, really excited. He's he's doing a big summit that I'm part of, and it's something that I'm sure you want to be part of.

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634 – Give your visitors an incentive: Tom talks Coupons

Today, we're going to talk about coupons, and I'm going to tell you how I get sucked in every time by a billion dollar company with coupons.

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633 – Set your family up for success: Tom talks Inflation Proof Yourself and Your Kids

Today, I'm going to tell you how to inflation proof yourself and your kids. Now, if some of this doesn't apply to you, and I'm going to have a section that directly applies to you, it probably applies to your neighbors, your brothers and sisters, their kids, your grandkids, your students, if you're a teacher or any other young person.

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632 – Make your content best in class: Tom interviews Mike DiCioccio

Mike DiCioccio here is the founder and president of Social Chameleon. It's a podcast agency that focuses on producing best in class audio and video podcasts as well as social media content. He's also the host of Mike'D Up.

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631 – Good email hygiene helps your business: Tom talks Reputable Email

Today, we're going to talk about reputable email. Reputable means having a good reputation. Now, if you mess this up, your open rates will tank and your spam complaints will skyrocket, and it's likely to get you kicked off your email service. And unless you're a spammer that doesn't care about your reputation, your income will drop like a rock.

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630 – Give your followers something they want: Tom talks Fastest Product on Earth

Today, we're going to talk about the fastest product on earth that you can produce. I bet you don't know what that is.

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629 – Get the BEST from your GUEST: Tom talks Being a Great Interviewer

This episode is on how to be a great interviewer. Now, I was talking to a client in Australia yesterday and we were talking about podcasts and that she needed to learn how to be a great podcast guest. So I told her about Episode 211, which is how to be a great podcast guest. And then we got talking about having her own podcast and she asked me if I had an episode on how to be a great interviewer, and I said, well, guess what, this is going to be it today. And this is from my perspective and what I do to prepare for an interview.

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628 – Keep those visitors looking: Tom talks Time On Site

We're talking about time on site or time on your website. See, the longer someone stays on your site, the more likely they will be to spend money with you. And the more the search engines think your site must be a pretty good site if people are staying on it for a long time

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627 – Next level ways to use your phone: Tom talks Phone Tips

Today, we're going to do another episode on phone tips, and there's a really wild tip here that is most likely going to freak you out and it's going to make you, I don't know, want to have my baby or something. I don't know you guys on this podcast, you are exempt from that thought just to let you know. Anyway, this tip is going to freak you out. I thought it was a joke to tell you the truth, but it is crazy.

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626 – Added functions for your website: Tom talks Plugin Week Part 3

We're in plugin week. This is session three of plugin week and we're going to talk about other plugins. We call them like boutique plugins or boujee plugins.

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625 – Essentials for your website: Tom talks Plugin Week Part 2

This is part two of Plugin Week. Today, we're going to talk about essential plugins that just about every website needs. And then next episode will be a lesson on a bunch of other cool things we call them like bougie or boutique plugins that do all kinds of cool stuff.

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624 – Learn how your website works: Tom talks Plugin Week Part 1

This is going to be plugin week. We're going to talk about what are plugins and widgets and what they'll do for you.

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623 – Essential to keep you growing: Tom talks Business Communications

Today, we're going to talk about business communication. Now, doesn't sound like that fun of a topic. I get it. I get that. But here's the thing. Regardless of the quality of your work, how you communicate with customers can make people thrilled with you and refer you or make them feel reluctant to do business with you again. Why am I telling you this now? Well, because two separate small businesses that I'm dealing with right now are dealing poorly with me as I record this. And I want you to know about the consequences to those businesses so you don't make the same mistakes.

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622 – Put your name out there: Tom talks Getting Better Known

Today, we're going to talk about getting better known. One of my quotes is the only way to exceed the average fees in your industry is to become better known. That's a frequent comment I got over many years. People say, I Googled you and you show up everywhere. Well, and that's what people would say when I got hired to speak. So that's what this episode is about.

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621 – A copywriting technique you can use: Tom talks Scare Tactics

Today, we're going to talk about scare tactics. Now, this is a copywriting technique that sounds really mean and scummy, but I assure you, the way I use it and the way I'm going to suggest to use it, it's not scummy or mean at all.

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620 – This can make you a lot of money: Tom talks Testimonials

Today, we're going to talk about something that can really make you a lot of money, or it can get you banned if you don't do it right. So we're going to talk about testimonials and they're a form of social proof.

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619 – A powerful way to boost business: Tom talks Video Sales Letters

Today, we're going to talk about video sales letters. Now I don't want you to worry about video. Many people say they don't like being on video. Well, that's okay. I've bought and sold tons of stuff off videos where all I saw was what I would kind of call a PowerPoint presentation. And I've sold tons of stuff without ever being seen on camera, so there's nothing to worry about.

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618 – A powerful way to sell more stuff: Tom talks Copywriting Revisited

Today, we're going to talk about Copywriting Revisited. And this is not the copyrighting where you're protecting your work at the Library of Congress. This is where you're writing or speaking the words that make people want to buy your stuff.

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617 – Organize and enhance your day: Tom talks Checklists

Today, we're going to talk about checklists. I almost died in a ball of fire one time because I didn't bother using my checklist. And I am not kidding. I'll tell you that story in this episode.

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616 – Start your day off right: Tom talks Morning Routines

Today, we're going to talk about morning routines and the value of them. And I know some morning routines are dictated by little kids and animals, but the closer you can stick to one, the better off you are. In fact, I saw a quote that said, if you win in the morning, you win the day. And that's what this episode is about.

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615 – Let Freedom Ring: Tom talks Independence Day

Tom's reflections on Independence Day 2022.

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614 – Convert Ugly into Pretty: Tom talks Pretty Links

Today, we're going to talk about Pretty Links. This is a free plugin that takes weird looking links, that typically aren't accepted in places you want them to be accepted, and it makes them pretty and gets them accepted where you want them to be accepted.

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613 – Focus on what works: Tom talks Back Off Social Media

Today, I'm going to try to convince you to back off on your social media. This episode is going to save you a ton of time, and wasted effort, when it comes to social media and alert you to some things you probably didn't know that are hurting you every time you post.

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612 – What people want to know: Tom talks People Also Ask Tool

Today, we talk about a new tool I'm using to get more, valuable content on your website for the search engines to pick up and index. It also helps to get and keep people on your site for longer periods of time, and that's always a good thing.

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611 – Persistence pays off in many ways: Tom talks Persistence In Business

Today, we're going to talk about persistence in business and in life. I might as well throw that in there too, because it certainly helps you in your life if you're persistent. It's a little bit different from my normal fare of how to do stuff, but it's critically important because if you don't have persistence, all the cool techniques in the world that I can teach you about business and professional speaking and everything else that I teach won't help you succeed.

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610 – Get your info out and up front: Tom talks Featured Snippets

Today, we're going to talk about featured snippets. If you want to get on the first page of Google in a legitimate way, that costs nothing and puts you ahead of sites that are more substantial than yours, well you came to the right place. That's what this episode is about.

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609 – More tips to make you money: Tom talks Dozen Website Tips

Today, I'm going to give you a dozen website tips that you can implement to make the people that visit happier and Google happier and everybody happier. Maybe, except the web designers, they might not be as happy, but we don't care. We want you to make money.

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608 – Quick ways to make money: Tom talks Side Hustles

I know I'm known mostly for Internet and digital marketing, professional speaking and entrepreneurship, but I also know that sometimes you just need to pull in cash. So this episode is going to be about some cool ways you can do that.

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607 – Safe secure email: Tom talks Proton Mail

Today, we're going to talk about how to use email safely and effectively, without hurting our business.

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606 – Business cards can make money: Tom talks Business Card Trick

Use your business cards the RIGHT way to increase business and make more money! They are not just a necessity, they can help your growth and expansion.

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605 – From Coffee to Financial Strategies: Tom interviews Brandon Neely

Brandon Neely is here. He's an entrepreneur and he's got a thing, Profit First and Bank on Yourself. I got to get him to define all this stuff because he's got a lot of cool stuff going on. And he's the cohost of the Wealth Wisdom Financial Podcast with his wife Amanda, and they founded and managed Overflow Cafe Coffee Bar. And now they share their experiential knowledge through podcasting and through developing personalized financial strategies for individuals and couples and profitability strategies for business.

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604 – Be uncommon and enhance your brand: Tom interviews Christian D Evans

Christian D Evans is a business consultant agency for business owners that are doing 750,000 to as much as you want to take it up to, but they want to scale it and kick it up to maybe 5 million or more. Now, he helps business owners put in place systems and processes and marketing and sales structure to take small businesses and turn them into sustaining companies. And he's helped make 21 million bucks for these people.

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603 – Great pics are available: Tom talks Free Images

Today's episode is about finding and using free images you can find online without getting yourself in trouble. There's plenty for the taking, but you need to be careful what you use, how you use it and where it's coming from.

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602 – Marketing without the guilt: Tom interviews Yuval Ackerman

Yuval Ackerman is the person to work with when you want to ditch the sleazy sales tactics in your email marketing, but you don't know how to do it yourself. And as an ethical email strategist and copywriter, she helps entrepreneurs tell their stories and market themselves without feeling guilty. And they even have fun on the way.

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601 – Rewire your brain for success: Tom interviews ST Rappaport

ST Rappaport works with growing entrepreneurs who, despite trying everything, they still feel powerless to find, focus and increase their productivity. And she assists them in rewiring their brains so they can remove overwhelm and finally get things done and grow their business. And she has LifePix University. That's where she helps growing entrepreneurs solve their core problems, so they can become more efficient and effective in their personal and professional life.

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600 – Why and what we celebrate: Tom talks Memorial Day Facts

What Memorial Day is all about and the colorful history behind why we celebrate.

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599 – Organized sites get higher rankings: Tom talks Blog Posts and Site Structure

Let's talk about blog postings and just a little bit about your site structure. I know everyone wants to be found high in Google rankings and get all kinds of free traffic and get rich and buy an island in the Bahamas. Okay. Well, I really applaud your lofty goals, but there are a couple of big obstacles you face. One, is that your web designers are pushing you into cool, continuous pages that scroll forever with different sections on the page and the things that you want to convey. And two, you're probably ignoring and doing a poor job of even the basic SEO. That's search engine optimization things you must do to even have a chance of buying your island in the Bahamas.

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598 – Don’t be a victim: Tom talks Online Scams

Today, I'm going to talk about online scams, including several brand new scams that haven't really been seen before that much. Now, if you think I'm too smart to be scammed, I don't need to listen to this episode. Well, there was a famous scammer that once said, If you think you're too smart to be scammed, I want to meet you.

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597 – Make it easy for your customers: Tom talks Online Customer Service

In today's episode, I tell you how to get customer satisfaction online and what to use. There are so many tech solutions to the “customer service” problem, so don't keep it a problem. Use what I tell you and you'll reap the rewards.

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596 – Hidden secrets for your videos: Tom talks YouTube Hacks

Use these YouTube hacks to be more efficient and fast on those video viewings. Also, there's a bunch of little tricks and tips you can use to make your own videos better to view for your users, and I go through a lot of these in this episode.

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595 – More ways to get fast: Tom talks Phone Tips

In this episode, I give you more phone tips to make you more productive! If you don't waste time doing things your devices should be doing, then you'll make more money. Period. Listen and learn!

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594 – Be lightning fast on the keyboard: Tom talks Short Keys

Today, we talk about another productivity tip that I use every single day. ShortKeys will make you far more productive and make you more money.

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593 – Don’t say yes to everything: Tom talks Just Say No

Sometimes, just saying no is the right move. You don't have to say yes to everything, it can cause you more grief than it's worth, and in this episode I tell you why and what happened.

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592 – He’s your spare eyes and ears: Tom interviews Phil Fraser

Phil Fraser is a business sounding board who helps business owners not be lonely at the top. And he's a spare pair of ears and eyes to help business owners explore things that they haven't got anybody else that can really understand it and talk with them about.

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591 – Fast speeds are a requirement now: Tom talks Understanding Internet Speeds

How fast is your Internet speed? Are you getting what you paid for? Find out what to do to get the most bang for your buck in this episode.

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590 – Make money on the small stuff: Tom talks Small Sales

Let's talk about small sales. These types of sales can be used to lead to bigger, more expensive items you may be offering to your customers. Whether in the physical or digital world, small sales can lead to big sales.

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589 – Secure yourself online: Tom talks VPN

Let's get into VPNs. What a VPN does is it encrypts the connection between you, your device, your cell phone, your tablet and what other devices you might have going on and encrypts it going to the Internet.

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588 – A very useful and easy to use tool: Tom talks Loom

This is Loom and it's different from Zoom. Loom is a video messaging tool and Zoom is a video conferencing tool, and you can share screens and all kinds of stuff. But Loom is a video messaging tool and it'll record your camera, microphone and desktop simultaneously.

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587 – Stop being just accountable: Tom interviews Jeff Cohen

Jeff Cohen is a seasoned entrepreneur. He's founded and grown multimillion dollar technology and manufacturing businesses. He presents Count-On-Able. That's the new and rapid success framework that guides CEOs to make this happen now. He was on Shark Tank on season one and he was the first company that the Shark Tank people ran a success story on him in season two.

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586 – Audio for your website: Tom talks SpeakPipe

The utility I'm talking about is called SpeakPipe.com and you can get a free version of this. What this is, is kind of a voicemail for your website. You can do other things with it too that I'll tell you about.

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585 – This really does work: Tom talks Nightclub Trick to Increase Sales

Let's talk about the nightclub trick. It's not as prevalent as it was in my nightclub days because, you know, I had a nightclub from 1980 to 1988. Now, more people run tabs with credit cards nowadays. But in those days, it was more cash. And anyway, this technique, which I learned from a massive disco chain. They used to come down to the lake near where my nightclub was, and we became friends. And they taught me a lot of the techniques that they use in this massive nightclub chain. It increased the tips for the waitresses about 30%, and they were extremely happy. I taught this to them and don't worry, I'm going to tie this into your business.

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584 – Improve the quality of your life and business: Tom interviews Stephanie Lentz

Stephanie Lentz is here. She's the founder of a zero waste grocery store in Kirkland, Washington. It's called Scoop Marketplace, and she teaches people how to improve the quality of their lives while learning to walk more gently on the planet through her podcast Green Stuff, and digital courses for eco printers and eco conscious individuals.

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583 – Changing the landscape of sales: Tom interviews Chandler Walker

Chandler is the creator of a therapeutic driven, psychological based sales system centered around compassion and care. Chandler has taught over 3000 people in his system of compassion conversations and has the goal to change and redefine the landscape of sales altogether.

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582 – Marketers can benefit from this: Tom talks Business of Meditation

Today, we're going to talk about the business of meditation. Almost everyone I interview on this podcast, I'd say maybe 70% or more, say they meditate. Now, I don't particularly relate to it myself, but I notice when there's a trend that's going up. So I have a big announcement. I partnered up with a voiceover artist and we created the first ever meditation for marketers. It's actually their product, but I think it's great.

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581 – Share your story: Tom interviews Teresa Velardi

Teresa Velardi is here. She's an author and publisher and she's host of Conversations that Make a Difference podcast. She's a writing and performance coach and a potter. Her daily quiet time, and writing, keep her focused on her God given purpose as life unfolds in this ever changing world. And we've all got a story to tell and a heartfelt message to share.

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580 – From Firefighter to Digital Marketer: Tom interviews Steven Lentz

Steven Lentz is here. He's worked a multitude of jobs. You know, that word job is a cussing around here. Screw the commute. As well as being a business owner, he has also recently ended a ten plus year career as a firefighter EMT. Steven's a platinum level business coach with LPW, and has his own digital marketing agency. And Steven's coaching helps businesses to stop competing on price and grow their profits and scale their businesses.

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579 – Keeping stuff can be a good thing: Tom talks Business Hoarding

Going to talk about business hoarding, and I'm probably going to get some flack for the ideas I present in this episode on the value of business hoarding. But I'm used to getting flack. I mean, I'm so used to seeing these people that are broke telling you, Oh, gee, you know, you should clean out your total email and you should do all this stuff and you just throw away things and everything. Get the clutter out of your life. I don't believe in that.

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578 – Global podcasting is real: Tom interviews Magic Mic

Magic Mic has produced 1500 plus podcast episodes across different time zones and countries. He's interviewed massively big CEOs from airlines and big companies. And even Facebook has had him work for them and the National University of Singapore and just all over the place, 1500 plus. That's really awesome. And he hosts the Magic Mic podcast, where he speaks to podcasters globally about the trends in the podcast industry. And we're so thrilled to have him on from Singapore today.

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577 – Gain more clients using your credibility: Tom interviews Michael DeLon

Michael DeLon is the number one Amazon best selling author of on marketing as the title of his book, The Definitive Guide for Small Business Owners. Since 2013, he's worked with business owners to establish and market their credibility. He helps business owners publish a book that positions them as the expert in the eyes of the audience so they can gain more clients using his credibility marketing systems.

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576 – Tracking that helps YOU: Tom talks Google Alerts

Today, we're going to talk about Google Alerts. It's a free tool that I've been using for many, many years now. Before Google, I had to pay for this service and you can use it for reputation management, publicity, tracking competitors and making your hobbies tax deductible, which if you've been listening to me for a while, you know I harp on that. So I'm going to tell you how to set up Google Alerts, what you can use it for, and I'll give you some cool tricks to better target your results.

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