Maxwell Ivey is known around the world as the blind blogger. He's transformed himself from a blind, failed carnival owner to a respected amusement equipment broker, to a self-help author, motivational speaker and online publicity rock star. He's the host of What's Your Excuse? and founder of the What's Your Excuse or WYE network and you can find him at theblindblogger.net.
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I call these mistakes that people make “booby traps” because many of them are hidden and then they hurt you really bad before you even know what hit you. So that's a booby trap online. I can teach new online marketers to do these things correctly, but the worst are experienced business people who have had great success in one field and then decide to go online and then they fail miserably.
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Judith Briles is here. And in addition to having some secret sauce, she's an award winning and best selling author of 37 books, including over forty five book awards for her publishing marketing books and just a sample of some of them, Author You, creating and building your author and book platforms, snappy, sassy, salty, wise words for authors and publishers, The Crowdfunding Guide.
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Esther Inman is the CEO and founder of Virtual Assistant Internship and the host of Help Me Work Online. Over the years, Esther has helped thousands of women from all walks of life across the world work online as virtual assistants, creating virtual careers that they just love. Esther has been a guest on Her Life by Design and featured on Future Sharks, Career Shifters and Growth Lab, among other outlets.
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So what the heck is a buyer's guide? Well, I'm sure you've all seen many of them and maybe didn't realize what you were looking at was a buyer's guide. A buyer's guide is usually a document or a Web page or even a video that helps you make a decision on which product or service to buy when you're looking to purchase something. Sometimes you may see it in the form of a comparison chart.
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Judith Briles is here. And in addition to having some secret sauce, she's an award winning and best selling author of 37 books, including over forty five book awards for her publishing marketing books and just a sample of some of them, Author You, creating and building your author and book platforms, snappy, sassy, salty, wise words for authors and publishers, The Crowdfunding Guide.
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Simon Severino helps business owners, coaches, consultants and speakers and all kinds of people discover how to be able to run their company more efficiently, which results in sales that soar. And he created the Strategy Sprints method that doubles revenue in 90 days.
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Tom's thoughts on Memorial Day and his special project to help do good in the world.
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Accountability and leadership keynote speaker Sam Silverstein's mission is to empower people to live accountable lives, transform the way they do business, and to thrive at extraordinary levels. He works with organizations worldwide, and he helps them build powerful workplace cultures and long term sustainability. He's the founder of the Accountability Institute and a Certified Accountability Advisor. He's the author of 11 books, including I Am Accountable, Non-negotiable and No more excuses.
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Helping Others. You have strengths that could help others, and using those strengths can help you and your business too.
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Referral marketing. I can't tell you how many times other people have referred me and my products and services over the years. Now, some of it I can track because the people used an affiliate link to refer my stuff, but far more have sent me customers and prospects just by word of mouth. I'm going to talk about both of those kinds of issues.
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Tim Fitzpatrick is an entrepreneur, business owner with expertise in marketing and business growth. And he knows business growth because he grew one business 60 percent a year. That's pretty serious. He's got 20 plus years of entrepreneurial experience with a passion for developing and growing businesses. He currently owns Rialto Marketing and helps service businesses simplify marketing so they can grow with less stress.
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Mickie Kennedy founded Ereleases over twenty two years ago to help small businesses, authors and startups increase their visibility and credibility through press release marketing.
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Crowdfunding. How to get the money for your projects and never have to pay it back. How cool is that? So what exactly is crowdfunding? Well, it's where you get lots of people to participate in your projects, and I'm going to emphasize the word to contribute or participate, because in most cases, everyone that gives you money gets something in return.
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Michael Angelo Caruso teaches presentation skills on five continents. He's worked with Hallmark, Bank of America, Verizon, Rayovac, Citco, Nissan, many others. He's the author of Work Hacks and Dear Michelangelo, A Father's Life Letters to His Son. What a beautiful book there. He also has a highly rated speaker coaching class titled Present Like a Pro, and he loves exercise, movies and travel.
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Dominique Dom Brightmon is a DTM. That's a distinguished toastmaster. He's an award winning speaker and certified member with the John Maxwell team. He's the best selling author of Going North, Tips and Techniques to Advance Yourself. Also, Stay the Course, The Elite Performers Seven Secret Keys to Sustainable Success. And he's a contributing author to Crappy to Happy, sacred stories of transformational Joy.
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Bad reviews. Well, nobody likes to get bad reviews, but maybe I can reframe your thinking a little. You just might see how they can be used to your advantage. You really can't stop bad reviews. I mean, you can certainly decrease them to almost zero like I have by being fanatical about customer service. In fact, research that's come to light is showing that being pretty much perfect can have negative effects.
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Amy and Ian Anderson are a married couple from Tampa, Florida, that have been running their web design business together for the past 12 years, in August 2020, they rented out their house and they're now traveling around the world, changing countries every three months.
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Joey Donovan Guido is the owner of Cuppa SEO Web Design and the author of the book A Holistic Guide to Online Marketing. So in addition to running his web design firm, he offers consulting and speaking services based on the principles found in his book.
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Website hacking. So how do you know if your website has been hacked, while sometimes you don't? Sometimes the hacker is using the resources of your website server or your hosting service, where your website is held to send spam emails and do other kind of nasty things.
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After working as a network engineer at companies like Compaq, HP and Microsoft, those are all dreaded jobs folks, Dr. Ty Belnap started his own Web design and online marketing company called Port Bell SEO, and he now lives in Seattle, Washington. He has four employees, but guess what? The closest one to him lives in England.
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As the co-founder of the Community Leaders Association, Warren Carlyle, a community building strategist who works with purpose driven brands and influencers to build highly engaged online communities. And he's going to really go into depth on the differences in what you may think that is. Now, he's also the founder and CEO of Octonation. It's the largest Octopus fan club, a non-profit organization that inspires conservation of the ocean by teaching the world about octopuses.
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GoDaddy. The things I'm going to talk about are simply my opinion. But if you check around, you'll see that what I say is corroborated, and is pretty much common knowledge among advanced marketers. But let me start off by saying this. Any time you see a company that sells Web services advertising massively on TV. you can pretty much bet the farm, it's designed for people that don't know any better.
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Victoria Wieck is a highly successful entrepreneur. She went from a penniless immigrant to generating over $500 million dollars in retail sales by turning her passion for jewelry design into profits. She did go to the corporate world, which is kind of cussing on this show, but she got smart and she got out of it and she started a small company so she can spend more time with her family and not be commuting all the time. But she had no money, no mentors and no inside connections.
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Jeff Morrill co-founded Planet Subaru. It's nicknamed your undealership. And that was back in 1998. He built it into one of the most successful privately held car dealerships in the United States. And you just type that in, there's articles in all the magazines about this, what he's done with this particular business of his. And so he later started other businesses in automotive, retail, real estate, telecommunications and insurance that generate over a hundred million dollars a year in annual revenue.
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Amazon FBA. Well what is it? It's called Fulfilled by Amazon. This is where you have a physical product, you ship it to Amazon. When someone buys the product, Amazon ships it to them, collects the money, takes out their fees and sends you whatever money is left. And there's lots of courses and lots of people bragging how much they sold by doing this. Now, you got to excuse me for being skeptical.
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Dr. J. Murray Hockings, he's Dr. Jeff to me, is the world's number one diabetes reversal doctor. He's a published author with thirty years of experience. He's the CEO, founder of the company Help Your Diabetes with one physical location. But now, twenty eight virtual locations and a world class digital platform and app, and he's given over 400 diabetes presentations in the past 12 years in six countries and has a mission of reversing diabetes in millions of people around the world.
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Dan Chan has been featured on ABC, Bay Area BackRoads, Radio Disney, The Wall Street Journal and The Hustle. In 2020, Business Insider and CNBC, who's still chasing him around, by the way, both featured him twice. And he's a favorite entertainer among Silicon Valley billionaires. So I'm really thrilled to have Dan Chan here.
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Now if there's one thing for sure that you must do, especially if you are new or relatively inexperienced in paid traffic, is you must obsess. In the early days, I made a horrendous mistake. I put an ad in on Friday. I didn't put in safeguards. I'm not even sure that they existed on the ad platforms in the early days. I got too busy over the weekend to check. By Monday, I owed Google $8000 and I had to pay it. Oh my God. It hurts me to even mention that. But know if it saves you, then I'm doing my job.
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Dan Pilla is a tax litigation specialists with over forty years of experience helping people and tax professionals solve IRS problems. Now, his research and work started the tax resolution industry. And The Associated Press said that Pilla probably knows more about the IRS than the commissioner of the IRS. I could guarantee that's true because Dan is a real professional and a lot of those people are pencil pushers.
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