Three things you can do in your business right now to increase your bottom line. I give you the top three things and the details behind those choices. Reduce your costs, increase your revenue, make more money and grow your business.
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I really want you to use a podcast as an important part of your marketing mix. Yeah, I love video. Do a lot of video. Yeah, I love email marketing. Do tons of email marketing. But one really important thing that email and video can't compete with. Audio is the only medium where you can learn from or be entertained by while doing something else.
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Creating your own intellectual property, or information products, is the key to making assets for your financial security. In this episode, I break down the different ways you can do this with what you already know.
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Marc Bullard has a Bachelor of Science degree in video production from Stevenson University and a Master's Degree in education from Ashford University. And I hired him off of Craigslist 10, 11 years ago. He was a surf dude and he had dirty sand filled flip flops and long hair. He has a master's degree and was a professor at ITAC. I said, why are you quitting there? He said, they want me to wear a tie. So that's the perfect metaphor for the lifestyle businesses we create and encourage our employees to enjoy.
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Cary Jack is a lifestyle entrepreneur. He really is. He's an author, a podcast host, professional actor and model. He's a biohacker. He's an eco warrior. A martial artist and a humanitarian striving to make a positive impact on this planet. As the founder of the Happy Hustle, I love that his mission is to educate, inspire and entertain while reminding you to enjoy the journey, not just the destination as you happy hustle for a life of passion and purpose.
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Simple Video Editing. Learning this, and other skills, can save you money and more than one way. Not only do you not have to pay to have that particular work done, but now you know what's involved. So when you do farm out the work, you don't overpay. One of the best lines I ever heard on negotiating prices to have work done is “This should be easy for someone who knows what they're doing.”
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Erika Hatfield is a photographer, an Army veteran, and she's the founder of Next Level Photo Education. She's homeschooling her three daughters this year while she's working at home. That's what we're talking about, creating a lifestyle business. And she teaches DSLR, that's the fancier cameras, the owners of those cameras, how to use them. And she also helps photographers become profitable with the specialize to monetize mentorship program.
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Dorothy Wilhelm was listed in the yearbook of experts, authorities and spokespersons as an expert on sex after 50. She says, “don't let life slow you down”, as she shows you how to create practical strategies for filling your first hundred years with laughter and purpose.
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A sneaky Craigslist technique. Now, here's the idea. This is experimental. I'm trying it out to see how it works. It costs me twenty five dollars to try this, but it could be worth tens of thousands of dollars. So I think that's a fair amount of money. To pay for an experiment, you could pay as little as ten dollars and as much as seventy five dollars, depending on which Craigslist version you go to, because they're different all over the country, in different parts of the world.
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Lane Belone is a Special Forces Green Beret veteran who helps entrepreneurs achieve purpose and reach optimal performance with his business partner, and co-author, Steven Kuhn. They both co-own the Vetpreneur Tribe of 14000 plus. They have recently released their latest book, Unleash Your Humble Alpha, available on Amazon, and we're going to talk about that today.
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