1004 – Easy ways to go faster: Tom talks Phone Tips

Today we're going to do another phone tip episode. And it's based on iPhone. But if you take a lot of the tips and just Google them, if you're on Android, you can get to figure out the same, same way to do things. And also, I have tons of these and if you even do part of them, you'll be lightning fast on your cell phone. You're on it all day anyway, right? Might as well do it faster.

Saving Battery Life on iPhone – https://www.youtube.com/watch?v=hG9l7xo9NqU

Click Here for Complete Show Notes, Resources, and Transcript

1003 – Good audio is a MUST: Tom talks Great Microphone System

Today we're going to talk about a really great microphone system that I think would be very handy for you to shoot remotely. Of course, you can use it in your studio or in your home office too, but if you had to go out anywhere, this is a great, great compact microphone system.

Click Here for Complete Show Notes, Resources, and Transcript

1002 – Don’t use AI for EVERYTHING: Tom talks AI Can Screw Your Traffic

This episode is going to be about how AI can screw you and screw your traffic. So we don't want that to happen to you.

Click Here for Complete Show Notes, Resources, and Transcript

1001 – You CAN do this: Tom talks How To Have A Successful Podcast

This is going to be how to have a successful podcast. As you know, we just reached 1000 episodes and I want to just give you an idea of how that happened. You know, this is one of 0.25% of all podcasts has ever made it this far. But I'm going to tell you how you don't have to hit a thousand episodes to really do good and have a successful podcast.

Click Here for Complete Show Notes, Resources, and Transcript

1000 – A Principled Life: Tom talks Sam Antion Leadership Principles

Today we're going to do a commemorative issue, a replay of what I did at episode 100 on Leadership Principles from my dad, Sam Antion. And, oh yeah, it cracks me up. Not laughing wise, but just every time I think of him, that's for sure.

Click Here for Complete Show Notes, Resources, and Transcript

999 – Craft a good one: Tom talks Subject Lines

Today we're going to talk about email subject lines. Now, this topic has made me millions and millions of dollars over many years being good at this. So we're going to give you a primer on it.

Click Here for Complete Show Notes, Resources, and Transcript

998 – Watch these carefully: Tom talks AI Generated Email Summaries

Today we're going to talk about AI generated email summaries and what that means to you as a marketer.

Click Here for Complete Show Notes, Resources, and Transcript

997 – New way to get your email opened: Tom talks Email Preview Text

Today we're going to talk about email preview text. This is a relatively new thing that can help get you more open rates and stuff.

Click Here for Complete Show Notes, Resources, and Transcript

996 – Take control of your brand: Tom talks Brand Visibility

Today we're going to talk about brand visibility. I promised you last week that I was going to give you kind of an outline of things you can do to help your website because of the fact that artificial intelligence overviews.

Click Here for Complete Show Notes, Resources, and Transcript

995 – Beware the latest on AI: Tom talks AI Overview

And you know what I really hate? I hate redoing something that I just did. So this is going to be kind of a variation of that, but I just did episode 980 about the artificial intelligence overviews that Google is putting on and why you shouldn't kill yourself on search engine optimization anymore. And the lawsuit about Google, that was episode 980. I highly suggest you listen to it, but I've got to redo and amplify that today on episode 995, because two new studies just came out showing how really, really bad these AI overviews are hurting your websites. Now this seems to be in direct contrast to episode 994, which I just did.

Click Here for Complete Show Notes, Resources, and Transcript

994 – AI can help your business: Tom talks Training AI

Today we're going to talk about training AI. Yeah, we're past the dull edge, which I'll tell you about

Click Here for Complete Show Notes, Resources, and Transcript

993 – Pros and Cons before you start: Tom talks Partnerships

Today we're going to talk about partnerships, the pros and cons, and the different types.

Click Here for Complete Show Notes, Resources, and Transcript

992 – Make your sites more useful: Tom talks Tool Tips

Today I'm going to talk about tool tips. Tool tips? what is that? Is this like that show on TV with that funny guy across the fence? You know, those of you young people who have no idea what I'm talking about. No, this is about tool tips on your website to make your website more usable.

Click Here for Complete Show Notes, Resources, and Transcript

991 – A Powerful Technique: Tom talks If Then Marketing

Today we're going to talk about if then marketing. This is like super, super targeted marketing. I know people throw that word around or that phrase around all the time, but this is about as super targeted as you can get.

Click Here for Complete Show Notes, Resources, and Transcript

990 – Help your business run: Tom talks Online Survival Kit

So for many, many, many, many, many years, I've been kind of an amateur survivalist. So, I know a bunch of ways to make fire. And I always have an IFAK with me when I'm in the car. That's an individual first aid kit for trauma stuff and know how to build shelters and that kind of stuff. So I was looking at some some of the stuff online today, and I was thinking, the people I'm trying to help with online stuff need an online survival kit. So, today is going to be some of the things you can put in your online survival kit. Some will be physical, some will be digital, and they'll save you money and automate your business.

Click Here for Complete Show Notes, Resources, and Transcript

989 – Careful when paying by app: Tom talks Venmo Pros Cons

Today we're going to talk about the pros and cons of a service called Venmo. You may have heard of it. Us older farts maybe haven't heard of it that much, but a lot of younger people use it.

Click Here for Complete Show Notes, Resources, and Transcript

988 – More tips to make you faster: Tom talks Phone Tips

Today we're going to give you some more phone tips. And if you look at our training section, screwthecommute.com/training, oh, I probably have 20 different episodes on phone tips that'll make you lightning fast with your cell phone. We're all using it all day long now. Might as well learn how to use it and the tips and tricks that it has, which I don't know anybody on earth that knows all of them. So I've been picking ones that I think will help business people.

Click Here for Complete Show Notes, Resources, and Transcript

987 – Save yourself a ton of money: Tom talks Modern Carts Part 3

This is the third part of a three part series on modern shopping carts. Part one was all the kinds of features that you should have with your shopping cart, so you look modern and it automates things for you. And part two was specifically on the automation, things that can save you enormous amounts of time and make you a lot more money. Now, this part three is how you can save a ton of money by having all of these kinds of features that you would have to buy external programs, for which I have done, and spent tens of thousands of dollars on them over the year, and get rid of them, because it's all included in a modern day shopping cart system.

Switching Shopping Cart Course – https://www.screwthecommute.com/kscswitch

Kartra Special Offer – https://www.screwthecommute.com/kartra

Click Here for Complete Show Notes, Resources, and Transcript

986 – Automate what you do now: Tom talks Modern Carts Part 2

Today we're on part two of a three part series on modern shopping carts. I've chosen Kartra. After reviewing 44 other carts. Took me about 100 hours and I paid for some of their training just to evaluate them. Ended up with Kartra, but part one was on all the features you should have, so if you missed that, go back and listen to that.

Switching Shopping Cart Course – https://www.screwthecommute.com/kscswitch

Kartra Special Offer – https://www.screwthecommute.com/kartra

Click Here for Complete Show Notes, Resources, and Transcript

985 – Switching Shopping Carts: Tom talks Modern Carts Part 1

Had to take a little hiatus because of the topic we're going to talk about this week, which is modern shopping carts. A lot of you know that after 24 years of representing one shopping cart with my private label KickStartCart, they decided to poop out and quit. So I've been scrambling hundreds of hours trying to get caught up to speed, evaluating other carts and all the things you should have in a modern shopping cart system. So that's what we're going to talk about in three parts this week.

Switching Shopping Cart Course – https://www.screwthecommute.com/kscswitch

Kartra Special Offer – https://www.screwthecommute.com/kartra

Click Here for Complete Show Notes, Resources, and Transcript

984 – Look in many directions: Tom talks Check Your Intersections

Today's episode is titled Check Your Intersections. What the heck does that mean, Tom? Well, also I'm a hero. How do you like that?

Click Here for Complete Show Notes, Resources, and Transcript

983 – Look at your site holistically: Tom talks Site Wide Quality

Today we're going to talk about site wide quality and what Google thinks about your website when it comes to getting high rankings.

Click Here for Complete Show Notes, Resources, and Transcript

982 – Boost your WiFi speeds: Tom talks Mesh WiFi

Today we're going to talk about some Wi-Fi stuff. You know, so many of my students just don't understand what's going on with this. And their zoom things lock up and it takes forever to upload or download stuff. So we're going to talk about what to do about that today.

Click Here for Complete Show Notes, Resources, and Transcript

981 – Reviews are a double edged sword: Tom talks Review Deletions

Today we're going to talk about review deletions. In other words, you kill yourself to get great reviews for your business or your products and services and they get deleted. Well, let's talk about why that happens today.

Click Here for Complete Show Notes, Resources, and Transcript

980 – Do the basics: Tom talks Nix SEO

Today, I'm going to give you another reason to nix SEO or search engine optimization.

Click Here for Complete Show Notes, Resources, and Transcript

979 – More phone tips to help you: Tom talks Phone Tips

Today is another phone tip episode, and we have tons of phone tip episodes that make you lightning fast using your cell phones and tablets. So if you want to look them up, you can go to screwthecommute.com/training and just do a search on the page for iPhone or phone. Just use phone because a lot of these tips will work on Androids.

Check In with iMessage – https://www.iphonelife.com/content/how-to-use-check-imessage

Click Here for Complete Show Notes, Resources, and Transcript

978 – This can help your business: Tom talks Wise Credit Card Use

Today we're going to talk about wise credit card using for your business.

Click Here for Complete Show Notes, Resources, and Transcript

977 – Good Stuff In Good Stuff Out: Tom talks Great AI Prompts

Today, we're going to talk about great AI prompts. Now, I don't claim to be any kind of big expert, but I can tell you that the better stuff you put into AI, the better stuff you get out. So I'll give you a formula for that that I learned off of this other guy.

Click Here for Complete Show Notes, Resources, and Transcript

976 – Don’t believe everything you read: Tom talks AI Hallucinations

Today we're going to talk about hallucinations. One of my favorite bumper stickers was I brake for hallucinations. But we're talking about today AI, or artificial intelligence, hallucinations and how they can get you in trouble and how you stay out of trouble.

Click Here for Complete Show Notes, Resources, and Transcript

975 – Make money with virtual people: Tom talks AI Spicy Models

This is going to be a little bit offbeat from the my norm. It's still going to be money making related, but it's called AI Spicy Models. This isn't like technical modeling of something. This is spicy models, bikini, nude, things like that. So hang with me there because I'm not going to get real crazy on you here, but I'm going to tell you a method that's got people making money, some ethically, some not ethically. And I'll go over that too.

Click Here for Complete Show Notes, Resources, and Transcript

974 – Don’t fall for fakes and scams: Tom talks AI Phishing

Today we're going to talk about AI phishing scams, especially for YouTube creators. But this really affects any kind of phishing thing with all these deep fakes going around and craziness.

Click Here for Complete Show Notes, Resources, and Transcript

973 – Easily increase your sales: Tom talks Easy Bonuses

Today, we're going to talk about a copywriting technique that absolutely increases sales, no question about it. And that is bonuses. And the title of this episode is Easy Bonuses. These are things that are going to be all digital. Other than one will take a little bit of your time. But I think I got about 16 or 17 of them here for you.

Click Here for Complete Show Notes, Resources, and Transcript

972 – Expand your visibility even more: Tom talks Visual Search Part 2

Today, we're going to do part two of Visual Search. 971 was part one and specifically was talking about Google Lens and how you can use that to find stuff that you want and what you need to do to your website to make sure people can find your stuff.

Click Here for Complete Show Notes, Resources, and Transcript

971 – Expand your visibility: Tom talks Visual Search Part 1

Today, we're going to talk about visual search. This is part one. I've talked about image search in the past that this is kind of an image thing on steroids.

Click Here for Complete Show Notes, Resources, and Transcript

970 – Don’t let work get you down: Tom talks Fighting Burn Out

Today, we're going to talk about fighting burnout, something that I've been doing for a long time, but I'm still very, very productive. So I'll give you a tip on how to to fight burnout in your business.

Click Here for Complete Show Notes, Resources, and Transcript

969 – Don’t get caught unprotected: Tom talks Sync Jacking

Today, we're going to talk about a really important security thing that you got to pay attention to so that people can't gain control of your all your stuff. It's called sync jacking. Sync jacking is the term for it. You'll probably want to look it up and go deeper than I'm going to go today. But what I give you today will pretty much keep you out of trouble.

Click Here for Complete Show Notes, Resources, and Transcript

968 – More productivity for your apps: Tom talks Even More Phone Tips

Today, we've got even more phone tips this whole week 966 967 and today's 968 has been on phone tips to make you lightning fast and do all the cool things your phone will do. Although saying the word all is kind of ridiculous because it'll do thousands and thousands of things, so I try to pick out things that are very useful to you.

Click Here for Complete Show Notes, Resources, and Transcript

967 – Three more that are cool: Tom talks More Phone Tips

Today, I've got more phone tips for you. I think this will be a phone tip week because there's so many cool things the phone will do today. I've got some really cool stuff on calculators and hotspots and stuff like that.

Click Here for Complete Show Notes, Resources, and Transcript

966 – Three for productivity: Tom talks Phone Tips

Today, we're going to give you some more phone tips and a lot of these things for Android is right behind or has a similar function. It's just I don't have an Android, so I don't know how to do it on Android, but you'll see some really cool ones on this one, including using Apple Intelligence and Visual intelligence.

Click Here for Complete Show Notes, Resources, and Transcript

965 – Your reputation is EVERYTHING: Tom talks Be Careful Who You Deal With

Today is going to be a little bit of a rant about people that will steal your money. You've got to be careful who you deal with.

Click Here for Complete Show Notes, Resources, and Transcript

964 – Jazz up your recordings: Tom talks Sound Effects

Today, we're going to talk about sound effects and how they can jazz up your recordings.

Click Here for Complete Show Notes, Resources, and Transcript

963 – Convert your tapes to MP3: Tom talks Cassette Gadget

Today, I'm going to do a cassette gadget review. And you say cassette? What's a cassette? All right, well, those of you old enough to have a bunch of cassettes laying around from the old days, I'm going to tell you what to do with them and how to save them digitally. Really cheap. And you can save them all from going bad.

Click Here for Complete Show Notes, Resources, and Transcript

962 – Careful what you call yourself: Tom talks Fish Branding

Today, we're going to talk about fish branding. What the heck is fish branding?

Click Here for Complete Show Notes, Resources, and Transcript

961 – Four Lads from Liverpool: Tom interviews Mike Stewart

I am so psyched today. I'm with my old buddy Mike Stewart, and we go way back at least 25 years that I can think of back in around 2000. He's the one that got me started doing audio stuff and taught me how to do it, got the equipment for me, dumbed it down so a dummy like me could understand and here we are again today, 25 years later. If you're a Beatles fan, you're going to love this. But even if you aren't a Beatles fan or you've never even heard of them, maybe you're two years old and never heard of them. This entrepreneurial journey for a product that's technically a product, what we're going to talk about today that Mike created out of thin air.

Click Here for Complete Show Notes, Resources, and Transcript

960 – Watching more of your videos: Tom talks Short to Long

This is our last video in the YouTube shorts series starting at episode 944. We're going to show you how to grab people's attention and then move them into watching more of your stuff.

Click Here for Complete Show Notes, Resources, and Transcript

959 – Add these to get more views: Tom talks End Screens

Today, we're going to talk about YouTube end screens and how it can really help you out. This is part of our YouTube Quick Tips series starting on episode 944. And you really want to catch all of these, because all these little techniques add up to really lots more views and watch time and and more promotion for your YouTube channel. So check that out.

Click Here for Complete Show Notes, Resources, and Transcript

958 – Be consistent with your videos: Tom talks Scheduling

Today, we're gonna talk about scheduling on YouTube videos and why it's so important for you how to do it, when to do it, when not to do it, all that stuff. This is part of my YouTube series on quick tips that can really improve your YouTube channel, get you more watch time, more views, all that good stuff. And this series started at episode 944.

Click Here for Complete Show Notes, Resources, and Transcript

957 – Mix your shorts to get better shorts: Tom talks Shorts Remixing

Today, we're going to talk about shorts remixing. This is part of my YouTube Short Tips series, starting at episode 944 that tells you little things, little tweaks you can make, and they all add up to way more traffic to your YouTube channel. Way more views, way more watch time, all the good stuff that comes from doing these things.

Click Here for Complete Show Notes, Resources, and Transcript

956 – Use these to keep your channel clean: Tom talks Blocked Words and Links

Today, we continue our series on YouTube short tips that you can implement immediately that will help your YouTube channel. Today we're going to talk about blocked words and links.

Click Here for Complete Show Notes, Resources, and Transcript

955 – Add these to help your channel: Tom talks Channel Descriptions

Today, we're going to talk about YouTube channel descriptions. Now, these didn't really do much in the past, but now there's a big change that you need to know about. This is all part of my YouTube tips series, very short tips that you can implement immediately to improve your channel. And remember, any one person that sees your stuff can spend money with you and multiply that by 100, 150, 200, 1000 people a week. And you're going to change the nature of your business.

Click Here for Complete Show Notes, Resources, and Transcript

954 – Keywords help people find you: Tom talks Channel Keywords

Today, we're going to talk about channel keywords as part of our YouTube series that's starting on episode 944.

Click Here for Complete Show Notes, Resources, and Transcript

953 – Add these to your videos: Tom talks Watermarks

Today, we're going to talk about watermarks for YouTube videos. This is part of my YouTube series starting at episode 944.

Click Here for Complete Show Notes, Resources, and Transcript

952 – Take advantage of this cool feature: Tom talks Feature Eligibility

Today, we're going to talk about feature eligibility. This has to do with our YouTube series starting with episode 944. And this is going to open up a whole bunch of cool things for you just by verifying yourself a little bit more with YouTube.

Click Here for Complete Show Notes, Resources, and Transcript

951 – Jazz up your videos: Tom talks TV and Movie Clips

Today, we're going to talk about jazzing up your videos using TV and movie clips. And I don't want you to get in trouble for this, but it's certainly a great way to jazz up some videos.

Click Here for Complete Show Notes, Resources, and Transcript

950 – Make it easy to subscribe: Tom talks Subscription Confirmation

Today, I'm going to show you how to get tons more subscribers and this is called the sub confirmation link. I'll tell you how to do it and it's not that hard.

Click Here for Complete Show Notes, Resources, and Transcript

949 – How to get and keep more eyeballs: Tom talks Watch Time

Today, we're going to talk about Watch Time. And this is part of my YouTube series where we give you little short tips on what you can do to improve your YouTube channel, and some of them can really make a big, big difference.

Click Here for Complete Show Notes, Resources, and Transcript

948 – A great way to get more views: Tom talks Playlists

Today, we're going to continue our YouTube series of quick things you can do to increase your success in YouTube. So this is 948 and we're going to talk about playlists.

Click Here for Complete Show Notes, Resources, and Transcript

947 – Make sure to set this correctly: Tom talks Not For Kids YouTube Setting

This is part of our YouTube series with quick little changes that can really either keep you out of trouble with YouTube, or help you get more views and watch time.

Click Here for Complete Show Notes, Resources, and Transcript

946 – Get your videos more views: Tom talks License And Distribution YouTube Setting

This is part of our YouTube series on lots of little short, little tiny corrections you can make to increase your views and watch time, and all the good stuff to get you the best you can out of YouTube.

Click Here for Complete Show Notes, Resources, and Transcript

945 – Make your content easier to find: Tom talks YouTube Chapters

Today, we're going to talk about YouTube chapters. This is part of our YouTube series, a bunch of tips and tricks and settings that will make your YouTube channel better.

Click Here for Complete Show Notes, Resources, and Transcript

944 – One of the new options to watch: Tom talks YouTube Automatic Concepts

Today, we're going to start a series of very short episodes on YouTube and things that you probably never heard of that are hurting your YouTube channel. So today we're going to talk about Automatic Concepts.

Click Here for Complete Show Notes, Resources, and Transcript

943 – Do your homework first: Tom talks How CSI Hurts You

Today, I'm going to show you how CSI is hurting you. What's CSI? It's not what you think it is.

Click Here for Complete Show Notes, Resources, and Transcript

942 – This could do well for your business: Tom talks Branding Pros and Cons

Today, we're going to talk about branding pros and cons.

Click Here for Complete Show Notes, Resources, and Transcript

941 – New video feature you can use: Tom talks Facebook Auto Clipping

Today, we're going to talk about a brand new feature on Facebook called Facebook Auto Clipping. Now it's so brand new, even the instructions to do it on Facebook were hard to understand, and I'm sure it's going to evolve over time, but it's going to be a really good thing that helps you out a lot. It's called auto clipping, and it's going to allow you to create clips and reels and vertical videos from your horizontal videos. Plus, you can let other people clip your stuff and share it on Facebook. But again, it's so brand new, I don't have all the details but I want to let you know about it.

Click Here for Complete Show Notes, Resources, and Transcript

940 – Latest productivity tips & tricks: Tom talks Phone Tips

Today, we're going to talk about phone tips. And you know what I've done? I don't know, 10 or 12 episodes on phone tips. And I'm going to give you the numbers here. During the course of this podcast. And it'll be in the show notes. And I'm telling you, if you just went and used a portion of these tips, you'd be so much faster on your phones and tablets doing stuff. And you know, I use iPhone, but a lot of these same things will work on Android. You just have to Google on how to do it on an Android. But the ideas are solid.

Click Here for Complete Show Notes, Resources, and Transcript

939 – Brand your business the right way: Tom talks Logos

Today, we're going to talk about logos, and I'm going to say good things and bad things about them, depending on where you're at in your business life.

Click Here for Complete Show Notes, Resources, and Transcript

938 – Careful before you jump: Tom talks Celebrity Endorsements

Today, we're going to talk about celebrity endorsements. This is part of my very short series on not talking about politics, but talking about politics as an example of some of this stuff.

Click Here for Complete Show Notes, Resources, and Transcript

937 – Don’t ignore your market: Tom talks Pay Attention

Today, we're going to talk about paying attention to your market. If you don't do that, you can have the best products and services. But if it's for the wrong people, you're screwed.

Click Here for Complete Show Notes, Resources, and Transcript

936 – Be a Profitable Coach: Tom talks Profitable Coach Summit

I'm here with Roberto Candelaria, and we're going to talk about the Profitable Coach Summit that's coming up this week. And if you happen to be listening to this year's later, go back and check the replays. Roberto has been known as a sponsorship expert, but I know he and Warren, his partner, have been doing a lot with community building.

Click Here for Complete Show Notes, Resources, and Transcript

935 – Cost Effective and Powerful: Tom talks Why I Don’t Waste Time With Shopping Carts

This is part of our series on why I don't waste time. Today is the last part of the series, why I don't waste time on shopping carts. If you want to hear the entire series and how this series from episode 929 to the present could save you, I mean thousands of hours into the future wasting time on stuff if you would just if somebody just taught you what to do.

Click Here for Complete Show Notes, Resources, and Transcript

934 – A better way to do it: Tom talks Why I Don’t Waste Time Podcasting

This is why I don't waste time on podcasting. What? What do you mean you don't waste time on podcasting? 934 episodes. You've been wasting a lot of time, Tom, on episodes. No, I haven't, so I'm going to teach you about that today on why I don't waste time and how. Of course, this thing has made a lot of money, probably a couple million dollars over the past couple of years. And I don't waste time on it, though. And that's what I want to teach you.

Click Here for Complete Show Notes, Resources, and Transcript

933 – A Necessary Evil: Tom talks Why I Don’t Waste Time On Social Media

This is part of the Why I Don't Waste Time series. This is 933 Why I Don't Waste Time on Social Media. 932 was web design. 931 was customer service, 930 was writing books, and 929 was artificial intelligence.

Click Here for Complete Show Notes, Resources, and Transcript

932 – Save your money: Tom talks Why I Don’t Waste Time On Web Design

This one is why I don't waste time on web design. This is part of my why I Don't Waste Time series. 929 was artificial intelligence. I don't waste time on that. 930 writing books. I don't waste time on that even though I've written 25. 931 was customer service. That's all about autoresponders, so I don't waste time on customer service, even though I'm a customer service freak. And upcoming is why I don't waste time on podcasting.

Click Here for Complete Show Notes, Resources, and Transcript

931 – Don’t fall short on this: Tom talks Why I Don’t Waste Time On Customer Service

Today is part of our series Why I Don't Waste Time on Stuff. Today's is why I don't waste time on customer service. Now, don't even get an inkling in your mind that I'm not a customer service freak. I am totally. There is nobody at my level that gives this good a service as I do. I'm accessible and I'm helpful, but I don't waste time on it. And that's what this episode is about.

Click Here for Complete Show Notes, Resources, and Transcript

930 – Make more money instead: Tom talks Why I Don’t Waste Time Writing Books

Today is part of the Why I Don't Waste Time series, and this is going to be why I don't waste time writing books. Does not mean I don't write books. 25 that I last count. So listen up and I'll tell you. I'll show you how to do it fast so you don't waste time.

Click Here for Complete Show Notes, Resources, and Transcript