802 - How to be a Humble Alpha: Tom interviews Steven Kuhn - Screw The Commute

802 – How to be a Humble Alpha: Tom interviews Steven Kuhn

We're here in Vetpreneurs Month and we have a guest that I think is a record holder with us now. This is his fourth appearance here. His name is Steven Kuhn. This guy, I met him through the military stuff and he's got deep rooted beliefs in building trust and rapport. He's got this hit method, honesty, integrity and transparency. And, you know, we're all about that here.

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Screw The Commute Podcast Show Notes Episode 802

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[01:58] Tom's introduction to Steven Kuhn

[06:03] Working through the service and dark times

[17:27] Be in competition with yourself and set stretch goals

[23:00] Today's Generational Gap

[26:17] Sponsor message

[28:22] A typical day for Steven

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Email Steven: steven@humblealpha.com

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Episode 802 – Steven Kuhn
[00:00:08] Welcome to Screw the Commute. The entrepreneurial podcast dedicated to getting you out of the car and into the money, with your host, lifelong entrepreneur and multimillionaire, Tom Antion.

[00:00:24] Hey everybody, it's Tom here with episode 802 of Screw the Commute podcast. We're here in Vetpreneurs Month and we have a guest that I think is a record holder with us now. This is his fourth appearance here. His name is Steven Kuhn. This guy, I met him through the military stuff and he's got deep rooted beliefs in building trust and rapport. He's got this hit method, honesty, integrity and transparency. And, you know, we're all about that here. And and so we'll bring him on in a minute. Now, I hope you didn't miss episode 801. That was hiring a podcast booking agency. Pros and Cons. There's massive, massive upsides to being a podcast guest. You're introduced all over the world for hundreds of thousands of people with warm introductions. I got a course on it at screwthecommute.com/greatpodcastguest. I mean, I've been on over a thousand shows and been invited back as many as 13 times, so I teach you how to do that. All right, let's see. Make sure you pick up a copy of my automation book at screwthecommute.com/automatefree. You will thank me for it because it'll save you hundreds or thousands of hours into the future in your career. So you're not fighting with your computer. You're taking care of prospects and customers and developing products and services. That's where the money is, not fighting with your computer. So pick up a copy of that at screwthecommute.com/automatefree and follow me on TikTok at tiktok.com/@digitalmultimillionaire.

[00:01:59] All right, let's get to the main event. Steven Kuhn, a decorated US military combat veteran. He's been handpicked to consult with some of the most influential people in the world rock stars, singers, actors, business leaders and politicians. He's got a real niche he's grabbed on now he'll tell you about. And he's a best selling author of the critically acclaimed book Unleash Your Humble Alpha. Steven, are you ready to screw? The commute?

[00:02:32] I am indeed.

[00:02:34] What's up, man? Haven't talked to you for a year or so. What's. What's happening? You moved.

[00:02:39] Right? Changing. The whole world's changed in one year for me, my man. A lot. A lot of changes. Change. Countries, you know, change my whole way of being. It's incredible.

[00:02:48] Well, they kick you out of Hungary or what? What's up?

[00:02:51] Pretty much. Yeah. Ended up in Turkey now.

[00:02:53] So how does one make that decision? What what prompted that?

[00:02:59] Well, you know, I divorced from my my second wife and there's not really anything going on in Hungary. I work remote anyway. And I met an amazing woman who I married and I moved with her where she was living, which was in Turkey. It's my 10th country, Tom. So it isn't like, you know, I have any challenges of going anywhere different.

[00:03:19] Exactly. You're screwing the commute, man. You're you're the infinitesimal digital nomad. King Yeah. Now, do you have to have a special visa or since you're married to her as a citizen, what's what's the deal with that?

[00:03:36] Well, I still have my residency permit in Germany, in Hungary and now in Turkey. But it's very difficult here in Turkey because of the war in Ukraine. You wouldn't know it, but Turkey is still doing trade with Russia. So millions of Russians have moved here, fleeing, fleeing the war, making it next to impossible to get a permit here because they're just overloaded. Right. There's a there's a housing shortage. They need 600,000 new apartments every year, and they're only getting to build about 300,000. So there's a housing shortage which drives prices way up, way up. You know, for here it's still cheap as hell here, but it's a beautiful country, at least where I live in Antalya, which is on the Mediterranean, Palm trees everywhere. No, there's no road rage, there's no aggression. No one yells at people. There's no one beeping at you on the street if you turn wrong. The kids are revered above all. It's just it's there's no crime. It's just an amazing place to live. I never thought from what we hear from the Western press about Muslim countries, how amazing it could be. I mean, I've been here before, but you think as a tourist it's different. But now I've lived here for a year and it's it's incredible.

[00:04:42] And just last night, you I mean, us, us, you know, arrogant Americans kind of think, well, everybody else is is washing their clothes in the river. You know, you were at this this fantastic thing last night, right?

[00:04:59] Yeah, it was it was it was like a Las Vegas show, a dance show with 360 degree projection wall. Floor ceiling. It was incredible. And then they had you know, it's sort of like a Cirque du Soleil. If you ever if you know what that is, some dance along with it. But it was I think it was a Russian production because most of the dancers were Russian. You could tell. And it was dinner in the front, the absolute top service. It was with nano food, which I'm not a big fan of, but it was really cool, you know, like black boxes with six different things in it. And then, you know, like a chocolate ball, they put hot chocolate and it melts and and then dry ice smoke comes out like that, you know. But, you know, this is in Turkey, which most people most people be like, what? Yeah. Very high end here. This very, very high end luxury luxury villas and apartments here that you can move into because, you know, the the need is there from.

[00:05:48] No, no. Amazing. You said you could tell the dancers were rushing. You mean you could tell by looking at me dancing to see if I was rushing or not?

[00:05:57] Well, it wasn't because of how they danced. It was because of how they look.

[00:06:02] So. So let's let's take you back a little bit before we get into your what you're doing now. You joined the service, I believe, in 86 and served in Iraq and got a Bronze Star. So bring us up through that. And then and then there were some dark times, I understand, in your life, dude.

[00:06:22] My, my my whole life is full of dark times. Goes away. You know, I was growing up, you know, I grew up in Pennsylvania and, you know, got punched in the face by my my my first stepfather when I was six years old because I kissed him good night on the lips. Oh, man. And that was like my first experience with that. And then, you know, I was like 14 or 15 and stepfather number three or number two. Number three, I think he was number three. Stuck a gun in my mouth. You know, he was drunk and all that kind of stuff and threw me down the steps and just just all kinds of crazy shit. And I always wanted to get I had no self belief or no self. Um, just nothing about me. I liked what part.

[00:06:57] Of Pennsylvania was this? I forget.

[00:06:59] Pennsyltucky across. It's in Harrisburg outside of. Yeah.

[00:07:05] Mid mid middle Pennsylvania because yeah, I'm from Pennsylvania too so.

[00:07:08] Yeah I know. Central Pennsylvania. So and so I joined the military to get away from all that.

[00:07:15] I see. Okay.

[00:07:17] And, and I did and like completely changed who I was because when I left the, you know, Pennsylvania, I was just a loser. Like, I hated everything about myself. I tried sports. I sucked at every single one. I was the I was the one who lost the game every time, You know, that kind of it was my story in my life.

[00:07:33] Which is kind of amazing to me because even today you're like Mr. Buff, Mr. America.

[00:07:39] It's yeah, it's pretty crazy now. I mean, I didn't come into my own until I was almost 30, you know, And that was after I got out of the military. I mean, I couldn't even grow a beard until I was 30, you know? So I don't know what the hell was wrong with me. I was I don't know. I don't know. Maybe too much estrogen, but no. And then, you know, I joined the military, got stationed in Germany. I went to Fort Knox. I had some very, very key moments in my life that changed me forever during my boot camp where I had to challenge myself to go above and beyond where I was ridiculed and smashed down into the mud with a boot of a drill sergeant. And I accomplished something that I hadn't accomplished at that point in my life, which gave me enough significance in my own mind that I knew I could do it over and over again. And that's what I started to do. And I just, you know, did seven years, went to Iraq, went over there, got a Bronze Star. It doesn't matter why, it just happened and came back, got out, stayed in Europe. And I lived in Germany and I opened up cocktail bars and nightclubs, gone into that scene. Then I opened up an insurance company.

[00:08:35] A construction company, ran a bunch of other companies for people, got into the corporate corporate world over there in the UK, brought them to Europe, ran a company with 87 locations in nine countries, 3500 employees did the operations and development. And I just went on from there, right. Wrote a book. In 2003. It became a bestseller in German. Did TV, MTV, V.J. in Germany, news, you name it. I did it. It was just crazy. And and the thing about it is, is, you know, I mean, I worked for Mick Jagger. I worked for Olivia Newton-John. I worked for Andrea Bocelli. And the thing about it was when people would ask me, how did you do that? I was like, I don't know. I just walked up to him or I just did it, and I never could put a name to it, or I could never put a system to it. And that's why I ended up writing the book Unleash Your Humble Alpha, because people kept asking me and they said, Man, you need to teach people this stuff. And so I basically, with my co-author, Lane, we talked, I don't know, 24 or 34 hours in total on on video. And we had an editor distill it all. And then I made models out of each part of my life that were repeatable and teachable.

[00:09:34] And so now we have five core models in Unleash Your Humble Alpha. And at each chapter, at the end of each chapter, there's exact action steps to get the results that you need to to follow those models in your own way. And it's become so popular that it's now even college curriculum and university curriculum in America and some in some universities, which is blows my mind because I'm about as academic as a piece of paper. You know, I'm not I'm not the academic kind of guy, you know. And so that sort of led me to today where, you know, I've, I've done so much Tom I could sit here forever. But, you know, I 2008, I was homeless in Berlin, Germany, and I had an episode where I pulled the weapon out of a police officer's holster and attempted to end my life. And she stopped me. And, you know, one thing led to another. I ended up in a monastery in Austria where I spent a long time finding out who I was, what I was about and why I was even on this planet. And that's where I restarted my life again In 2008, I was 41 and 41 year old. Jesus, I'm old and.

[00:10:41] Shut up, shut up. I don't want to hear it.

[00:10:46] And that's when I went back to Berlin after the monastery spent a year there. And then I went to to Hungary and, you know, did there got some kids?

[00:10:55] What was it like at the monastery? I mean, was it like the old kung fu movie? You know, grasshopper? No, no, no.

[00:11:01] It wasn't that kind of monastery. It was a Benedictine monastery. So it was Christian monks. And the thing is specific about the Benedictine monks is that they meditate and they chant. So it's sort of like almost like a spiritual religion more than it is a structural religion. And I thought that was quite interesting. And the where I was, the monastery was the longest continuously open monastery in all of Europe. It's been open for how many hundreds of years, even during the world wars. It never closed down. There was 80 monks there, ranging in age from 21 to like 92.

[00:11:35] Wow.

[00:11:36] Yeah. And it was incredible. It was like, are they celibate?

[00:11:39] Like Catholic priests and stuff?

[00:11:41] Well, they're supposed to be.

[00:11:43] Yeah.

[00:11:44] Well, they have. They get €3,000 a year to go on vacation for seven days.

[00:11:48] Oh, boy. Yeah.

[00:11:49] And, and I talked to the one, he goes, yeah, I rent a Ferrari and then I go down to Spain and, you know, it's like, hey, not really what I expected, but yeah, so those monks, a good 70 to 80% of those monks were all in their 30s and 40s when they became a monk.

[00:12:07] Oh, I see.

[00:12:08] Yeah. One guy was like this famous banker and this other guy, he had like six businesses and, you know, it was this other guy had a wife and kids and all this stuff and they became monks. And I know why. Because when I went there, it was the most incredible feeling to know who you are. Every day, all day. No, no, no distractions. I had no cell phone, no laptop. I had no access to the outside world. I had access, but I didn't I didn't use it to the outside world. I didn't tell anybody where I was. I just was there for me. And it was freaking incredible. I didn't want to leave. Wow. I really I didn't want to ever go back to society again. It was it was just such a bliss. When you're centered like that, everything's okay. It doesn't matter what happens. Everything's okay. Nothing excites you as far as urgent or scared or worried or nothing. It's just everything's a joy. Amazing, amazing time.

[00:12:56] I just got to ask you, did you work out during that time?

[00:12:59] I did not. I put on weight, actually, because they served three amazing meals a day.

[00:13:05] I wish I could use that as an excuse. Yeah, I'm meditating. It's like £828 yesterday. Yeah.

[00:13:13] It's exercising my mind, I guess.

[00:13:14] Okay. All right. And so you said you didn't want to leave, but you did.

[00:13:18] Yeah, I left. I went up to the mountains, um, for a little bit alone. My. My buddy took me up to his little cabin. He has in the top of the mountains in Austria, near the snow. And I just, you know, lived up there for about two weeks to sort of figure out what I wanted to do next. And some things happened to me up there when I was alone that, you know, sort of showed me that what's possible in the world and that we're all one and that we're all connected. And I know it sounds hokey and esoteric, but that's how it was at the time. I'm not that extreme anymore. But at the time it was very important to me to be able to find that out that, you know, I'm sitting in the grass on the top of this mountain, meditating and a deer away. I opened my eyes and a deer is laying with its back, touching my leg.

[00:14:05] Oh, man.

[00:14:06] That's sort of how that's how one I was with with the world or universe, nature, whatever you want to call it. And the funny thing was, is that when I opened my eyes and looked down, I wasn't startled and I wasn't like, Oh my gosh, look, a deer. It was just like, of course.

[00:14:20] I would have shot him.

[00:14:22] Well.

[00:14:23] Dinner. Yeah, Dinner. Dinner? Back in the.

[00:14:25] Day, man. I'd have been all over that. I just choked it right there.

[00:14:31] Oh, man. So. So you came down off the mountain, and then what? That's why I went back to Berlin.

[00:14:37] I went back to Berlin, and I worked with people and helped them clear their blockages and their their emotional worries and strains and issues for about a year. And then I started being hounded by these clients, these people who I helped. They always wanted more and more and more and more. And I had a download from the Universe that said, You can treat him three times and that's it. You can talk to him three times and that's it. And so I kept my promise to whoever told me to do that the universe. And they would threaten themselves with suicide and ring my doorbell at 6:00 in the morning, 3:00 in the morning, 4:00 in the morning, all kinds of stuff. And so I took a job offer in Budapest and left, like overnight.

[00:15:21] Wow.

[00:15:22] And went to Budapest and ended up staying there for 13 years.

[00:15:27] Man now it's hard to be you, man. I mean, you're like a rock star.

[00:15:34] No, it's. Look, Tom. You know, people say that all the time, and, you know, I. I truly give off the wrong impression. Um, everyone thinks, Oh, Steve's got it all figured out. He's doing this. He's doing that. He's all over the world. Da da da da da. I don't, man, Every day, you know, every day is a grind. You know, every day. Okay. I don't work that hard. Don't get me wrong. But every day I'm thinking, like, okay, what's next? What do I need to do? How do I need to form this up? How can I take care of my family? Two families. You know, I've got to provide for them. I got to make sure that I'm still growing wealth and I'm trying to get them in a place where they're safe when I'm gone. All this kind of stuff, it's it's every day and I don't have it figured out. You know, I have portions of it and parts of it figured out. But I'm by no means, you know, the guy that's just hanging out in his private jet.

[00:16:13] I don't know if you looked at your Instagram, you wouldn't say that. Yeah, I know, But that's.

[00:16:18] That's actually how I Tom that's actually how we live. I mean, that's that's. But you don't have to be rich to live like that.

[00:16:24] You know, I'm turkey.

[00:16:25] I'm living in Turkey, man. You go out and you eat lunch, it costs you. Like Olga and I. We do competitions. Like how cheap can we eat lunch for the most food? And we go to these places, we'll spend like $9 and have a full salad starter. Lunch. Dinner. Yeah. So it's, it's really cool to be able to live like this. And, and every weekend we spend in a resort almost every weekend we spend in a resort because they're ten minutes away. There's 300 all inclusive resorts there are ten, ten, 10 to 20.

[00:16:51] And you feel totally safe as an expat, right?

[00:16:54] Oh, my God. It's the safest country I've ever felt.

[00:16:56] Way safer. Yeah. Then this. This is getting worse over here for sure.

[00:17:01] I know there's no weapons here. There's no. I mean, not that that's a problem. I'm a big to a guy. Yeah, but, you know, here there's no. No threat. There's no like, even if you turn from the right lane, three lanes to turn left, no one's going to beep at you. There's like, Oh, go ahead. No, everyone's just so relaxed and they.

[00:17:18] It's amazing. They wonder if they did you did you see any of them up at the monastery? The whole country. So. So something from I think this I got this from your book but I can't recall because this had the book for a long time. It's it's one of the principles was be in competition with yourself and always set stretch goals or go deeper on that.

[00:17:44] Well, I actually got that advice from my late mentor, Charles Oyster. Charles Oyster was a world champion. Long distance runner, discus, rowing, all kinds of stuff. Sprinting. But he was 92 years old and he started training for the first time in his life with bodybuilding at the age of 83. And so in those ten years from starting to train until when he died at 97, I guess it was longer than ten years. But when I met him, he worked out at my gym. So we trained together and he told me, I said, Man, how how can you be 92 years old running around here wearing spandex and, you know, under Armour shirts and you have more energy than all these other whippersnappers around here. What the hell? You know? And he said, well, first of all, nutrition, obviously. But second of all, you always have to be in competition with yourself and you always have to set stretch goals. When you run, when you don't have goals, you're not competing with yourself, you're going to die. That's simply what he says. It's simply what I said. And I took it to heart because I saw how he every time went into the gym and he was competing with his training or his workout yesterday or the day before or last week or last month. He was always measuring it and. Oh, yeah. Oh, yes. I did a little bit more this month. And just those little things make a difference.

[00:18:57] Yeah, for sure. Yeah. Yeah. Because too many people get discouraged too fast by trying to compare themselves to somebody else's success or perceived success.

[00:19:08] Well, it's, you know, one of the six six essential human needs. And there's only six by Chloe Madonna's Madonna's her name is Significance. You know, and people want and need significance to feel significant. And you can feel significant by accomplishing something that no one else has done or by putting somebody else down, you know? And mostly we like to do it where we accomplish something. And so, of course, people look out and go, Wow, man, I'd like to do that. I want to feel that. Of course, they don't know that they're seeking significance. It's sort of like. I guess, you know, when we talk about the six essential human needs or six human needs, personality needs, and then there's needs of the spirit, right? And if I can run through them real quick, it's one of them is certainty, right? You need certainty to to feel safe. We need to avoid pain and feel comfortable. Right. And uncertainty, which is variety. We need variety. You know, our bodies, our minds and our emotional well-being. And the excitement that comes from variety is necessary to stay alive. Then you have significance. I just explained to that. Everyone needs it. It's wanted. It comes from comparing ourselves to others, like you said. Right. And we feel it when we achieve something. And we can feel it by putting somebody down, which we don't want to do. Then there's love and connection. Everyone needs know connection with other human beings. It's a fact. Those are the personality needs.

[00:20:32] And then you have the needs of the spirit. One is growth. When we stop growing, we die. I think it's obvious, right? We have to keep constantly developing emotionally and texturally and intellectually and spiritually. Then of course, there's contribution, which means we go above our own needs and give to others. They're the only six essential needs of a human being. And if you can look at it this way, any problem in the world that has to do with humans, which is basically any problem in the world, can be solved by looking at what the person in front of you is missing from one of these one of these six needs. And let's give me an example. You have a guy at work who's acting out, right? He's getting trying to get attention. He's loud. What's he seeking? He's seeking significance. So what do you do as a leader? You give him significance. You give him a public praise that calms him down. He's feeling good. Then you have someone who's pulled back and they're sort of like hanging back, maybe a little shy. Well, they're looking for connection. They need connection to feel like they're part of the team. So what do you do? You take a little more time, you talk with them personally and you bring them into the team that way. And once you know these six essential human needs, man, you can do you can solve any problem with the person in front of you.

[00:21:34] See, my trouble is, is with the the guy that's making too much noise, I'd say, okay, here's your significance and here's your certainty. I'm going to fire your ass if you don't shut up. I guess that's not the greatest.

[00:21:51] It's funny because that's how most leaders.

[00:21:53] That's how the leaders do it. Yeah, exactly.

[00:21:55] But what I learned when I was in the corporate world and I was running a club in Zurich and we had I had an international staff, is that a lot of times I would feel like that. And then I'm thinking like, wait a second, did they even understand what I meant? And if they didn't, that means I didn't communicate it correctly. So I always went back to me first. Am I communicating the way that they understand in their language, not in my language? And a lot of leaders say like, no, you listen to me, This is how I talk. This is it. Blah, blah, blah, blah, blah. And I was like, okay, wait a second. She's from Portugal. He's from Brazil. Maybe I maybe I didn't explain it. And how did you understand it? I'm like, we understood this. I'm like, Oh, damn. No, I didn't mean it like that. I meant it like this. But I didn't get a confirmation from that right? And I was like, okay, they have to understand me because I'm the boss. And so over time, my my style changed to that of nurturing, right? And these teams that I formed all over Europe and these and these nine countries are to this day, good friends, very good friends, people that I can count on when I need something, people that will do stuff for me. I do stuff for them. And that's because I nurtured them to people and I brought out what what's the best in them, which is what I do now with my clients.

[00:23:01] So I think the trouble, one of the troubles with the leadership generation now that's older is the generational gap. You know, like somebody says, well, you know, time is fluid. You know, I don't need to show up right at night. I'm like, Oh, if you're not early, you're late. I'll kill you. You know, And and it is fluid.

[00:23:24] Time is fluid. Yeah, well, time is fluid. And pour your ass into a glass and set it down on the table. Then it's not fluid anymore. It's static.

[00:23:31] Yeah. So? So, yeah. So I think the, the leaders now have to balance that because these younger generation is just like I had a one on the phone, some expert in gen something and she's the one that said, oh you know time to us Tom is fluid. And I'm saying, you mean if I got a store, I got to put a sign on the door open 9 a.m. maybe if the depends. Nine ish, 930 ish, you know, so, so it's hard. It's very difficult for me.

[00:24:05] How did she answer that?

[00:24:06] Oh, she said, well, maybe that's. That's not the right person. You're hiring for the job. Well, you're right. So tell them to go.

[00:24:15] Well, guess she nailed that one, huh?

[00:24:19] So I don't know.

[00:24:20] When I when I. You know, I run into some people like that sometimes as well. And it's funny how cocky they are. Yeah.

[00:24:26] Oh, absolutely. Yeah.

[00:24:28] I had a guy on the phone the other day. We ended the discussion. It was just worthless. It was like, I'm not even going to get into it. And that's the beauty of being self-employed and doing your own business and that kind of stuff is you don't want to deal with somebody. You say, bye.

[00:24:38] Exactly. That's been I've said that for years. I only deal with people I like and and all this, you know, pronoun crap. Oh, my God. I mean.

[00:24:48] That's one of the things I like about Turkey as well. They don't even play that shit.

[00:24:51] Yeah, exactly.

[00:24:52] Don't even try. Don't even. Don't even pretend. Don't even act like it.

[00:24:56] Hey, speaking about.

[00:24:57] Countries.

[00:24:58] Traditional speaking about countries, you still go on. It wasn't the Peru You'd make a trick every. Yeah. Yeah, every year. What do you do there?

[00:25:06] Plant medicine. We do ayahuasca in San Pedro. Ayahuasca is is the feminine plant energy. And San Pedro is a masculine plant energy. We work with that in order to, first of all, the feminine energy as a holistic. As you know, women like to talk and visualize and see all kinds of things. And then you have the masculine, which is the San Pedro, that's the action oriented, getting stuff done. So in the evening at night, at about nine, 10:00 at night, you take the ayahuasca, that puts you on a journey of visions and ideas and thoughts and things that you want to do and see and all this kind of stuff. The next morning you work with San Pedro and that takes all that information and puts it into action, which is where the title of the book came from. Unleash Your Humble Alpha, The My My Company. That's where Lane and I met. He came to one of my retreats and we ended up ended up working together for years. That's where I've met some good friends. That's where I've come up with ideas and Ted talks and everything just through the plant medicine without any effort at all. And so we do that with groups of people. Last time we went in a group, it was almost all military veterans. We had Israeli, Kuwaiti, British, American and German. It was it was the coolest thing because we were all soldiers, but in different means and different generations. It was amazing.

[00:26:16] Yeah. Wow. So we got to take a brief sponsor break. When we come back, we'll ask Steven what a typical day looks like for him if he has a morning routine, how he stays so buff and and grabs all the the gorgeous women out of every country he visits. That kind of stuff. So. So, folks, about 25 years ago or so, I kind of turned the Internet marketing guru actually more than 25 years now guru world on its head and that people at my level were charging 50 or 100 grand up front to to teach what they knew to small business people. And I knew a lot of these people. You give them 50 grand up front, they'd be hiding out in Peru or somewhere and you'd never get anything out of them. So so I kind of turned that on its head and I charged an entry fee, which was ten times lower than what they were trying to charge. And I tied my success to your success. So for me to get my 50 grand, you have to net 200 grand. And I guess what? People like this, they knew I wasn't going to disappear on them in 1800 students later. And all these years, it's still going strong. It's the longest running, most unique, most successful ever in the field of internet and digital marketing. And also as part of it, you get a scholarship to my school, which is the only licensed, dedicated Internet and digital marketing school in the country, probably the world.

[00:27:37] And you'd be doing a great favor to young people nowadays because the four year colleges are total. I mean, they'd be in jail if they weren't colleges for the the way they're dealing with textbooks. And, you know, the tuition is eight times the cost of living and just crazy stuff that they're doing and all the crazy classes they make you take, basically, they're just teaching you how to protest. So. So my school gives you an actual marketing skill that is in super high demand everywhere. Every company on earth needs it. So check the whole thing out at greatinternetMarketingTraining.com and get in touch with me. I'm easy to get a hold of and no high pressure here. Just we'll talk about your future and your child's future online.

[00:28:23] All right. Let's get back to the main event. We got Bronze Star winner and super business consultant Steven Kuhn. I think I met him in 2019 through a big veterans group online and been good friends ever since. So, Steven, what's a typical day look like for you? What time do you get up? What do you eat? When do you work out all the you know, do you have a morning routine? What's up?

[00:28:49] Well, morning routines are my wife's, like, laughing part of the morning routine there, anyway.

[00:29:00] Now, remember, this is not an explicit show. You remember? No, no, no.

[00:29:04] I used to have a morning routine. I did all the things that people say you're supposed to do kind of stuff. And I found it to be tedious as hell. I found when I do it, I didn't want to do like, I want to want to do it. If I want to meditate, I'll meditate. If I don't feel like I need it, I don't need it. Why do I have to force myself to do it? The only thing that I do every day when I get up is go to the gym. Yep. That's my morning routine. Why? Because I go there. I get my endorphins, my endorphins released, I get buff, I stay buff. I get to, like, sweat out all of the frustrations. If I have any. I get to listen to my audio books while I'm training, learning at the same time. I get to meet people that are all in the same kind of mood at the gym, getting themselves happy and surrounding myself with people that make me happy. That's my morning routine right there. I do get up. I usually get up way before my wife and then I go to the gym. I come back.

[00:29:50] Eat anything before you go to the gym?

[00:29:52] No, no, I fast. I do intermittent fasting and train on an empty stomach because that really burns the fat. Right? And then I come back and I usually make breakfast or often make breakfast for my wife. I'll come back with flowers or some special tea or make breakfast or whatever, you know, just sort of serve my wife as the man does. And yeah, then we, we have time for ourselves to put it that way. And then we start the day, usually around 11 or 12, I guess, and I jump online. Most of my clients are in America or the UK, so I don't need to get up early. Some one one is in Australia at the moment, so that's a little bit pain in the ass, but it works and you know, we close out the day always together, so we always conscious moments together. We talk everything out open and honestly, every frustration, every fear, whatever it is, we're completely open and transparent about it. And that's a big part of our day because we communicate everything we feel in the moment. We feel.

[00:30:45] It. That's hit honesty, integrity and transparency right. And not only personal, but I mean business, but personal.

[00:30:53] It's got to be it's got to be honest with yourself and why you do say and think like you do, right? That's the main thing. And transparency is how you step into the world with that honesty. And that's your ongoing reputation, right? The byproduct is integrity. Integrity allows you to be authentic and it allows you to dictate your own market value. And I got to tell you, no matter how bad it's going in your life, no matter how bad things are and how bad things are in my life sometimes and my wife looks at me, she doesn't see a different person, right? Because she knows who I am and I'm always there. My word is my word. No matter if I'm doing good or bad, if we're financially secure or not. She knows she can count on me. That's because of hit and that's what I live by. That's my core.

[00:31:31] Principles. Yeah, and I know. And it rubbed off on me because God, did I fight with myself on that 400 bucks I owed you to tell you about it. I could have just kept my mouth shut. I couldn't do it. You that's.

[00:31:47] A you're a good guy.

[00:31:48] And that's your invaded my head.

[00:31:50] And it's good. It's good. It's the best way to be. Look, it's moments like that where you're like, You know what? I actually feel good about that. You know, I actually feel good about turning down. I turn down a job offer one time for 300 grand bonus signing bonus in Australia because it's just something didn't feel right. Later I found out a couple of weeks later it was absolutely wasn't right and I felt good about that. I'm like, Damn, I actually turned down that much money to stay stay to my core principles, and that gives you a power and a source of energy that nothing else can give you, in my opinion.

[00:32:22] Exactly. And I wish you'd have known my dad because, I mean, long ago when I was in the nightclub business and then the drinking age went from 18 to 21, you know, I lost 400,000 bucks. Everybody almost anybody would have gone bankrupt. But I refused to do it because my dad said, No, you don't cheat people and screw people over. That trusted you. And so I went to every creditor and said, look, you give me time, I'll pay you off. And I did So did not go bankrupt, even though that that horrendous thing. So I'm going to say.

[00:32:58] I'm in the same situation here with our NFT project. You know, same thing happened. I got investors, NFT Market crashed. I owned 150 K and I could file bankruptcy too, but I'm not. I'm going to pay him back.

[00:33:08] Yeah. Yeah. And yeah, I went to each one of them before they chased me. That's another.

[00:33:13] You know exactly what I did. I sent him regular updates.

[00:33:17] Yeah. Yeah. So. So that's. That's why. Why I love you, man. So thanks so much for coming on. And give me give us an update on what you're what you're up to, man.

[00:33:28] Well, you know, what I'm doing now is it's, you know, my my mentorship and my coaching and my advisory and consulting. It morphs into everything. But what I've realized is that the true the people that I've worked with the most that have the true power and the best results are men between 25 and 35 who don't have children. I know that sounds strange, and so that's why I decided to focus on. And man, I got to tell you, the guys that I got working with now that I that I mentor, they're not only doing more in the three months they work with me than they do in the last 3 or 4 years. They're becoming business partners with me because I formed them into a way of showing them what they're capable of. I've helped them realize their capabilities and and their their how good they are at these things that they specifically do. And then I use them in my businesses and I'm giving them equity. And, you know, two of them equity in my business, in a different business that I just, you know, picked up in America because I do some M&A as well. Mergers and acquisitions.

[00:34:18] Now, are they are these people that don't want to have kids or are they just don't haven't found the right person to get with and have kids?

[00:34:25] They haven't found the right person yet? Well, guess.

[00:34:27] What? Over here, the big complaint from the women is we can't find any decent guys because they can't even change a tire. I mean, they're okay to go fabric shopping with. I that's part.

[00:34:39] Of the part of the issue. The other part of the issue is the women don't want real men. They the women want men, traditional men, but they don't want to be traditional women. So yeah.

[00:34:48] Yeah.

[00:34:49] A lot of the women in America are not traditional women. They don't want to be traditional women, but they want a traditional man to take care of them, pay for everything, do everything for them.

[00:34:56] Yeah, I think there's a term going around called Passport Bros. Did you ever hear of that? No. Yeah, That's where these guys in the United States are going to other countries to find traditional women. Oh, yeah, Yeah. So they're called Passport Bros.

[00:35:14] I my my wife happens to be from Ukraine. Right? You know, I didn't choose her because she was from Ukraine. But they're very traditional. And the way they think, man, man and man and woman roles, even though she earns more money than I do, you know, she still wants me to be the man of the house and makes me be actually forces me to be in the house. So it's it's it's refreshing to be able to step into that role and then. Absolutely have to own it.

[00:35:38] Yeah. You know. Yeah.

[00:35:40] It's a.

[00:35:42] So how do people how to get get in touch and learn about your programs and all that?

[00:35:48] Well, you know, the program is simple. You work with me for three months and I bring you to a place you haven't been. And we're going to. You're going to come out the other side. Someone who you never knew, you knew existed. Number one, that that's. You can write me on Steven@HumbleAlpha.com. Visit the website HumbleAlpha.com.

[00:36:08] And if you he's so filthy rich if you own 400 bucks he'll never respond to you so he doesn't want to he doesn't want to be burdened with that kind of extra wealth coming at him.

[00:36:28] Like how I miss that because I do not let money disappear ever.

[00:36:32] Oh, you did with me, man.

[00:36:34] Oh, that's so strange.

[00:36:35] Yeah, well, that's all right. So we're going to get that all squared away. So. So, yeah, it's always great catching up with you, man. And so Steven@Humblealpha.com is how you get in touch with Steven and of course you can visit HumbleAlpha.com directly too. All right, man. Go back to your gorgeous wife, family dinners and surround sound and all the shit you do all day long.

[00:37:07] All right, brother. I appreciate you, man. All right, man.

[00:37:09] All right, everybody, we'll catch you for more of Vetpreneur Month. We've got some great veterans coming up.

[00:37:15] Catch you later.