Andrew Allemann is a niche marketing expert. He founded podcastguests.com. It's a service that connects podcasters with guests for their shows. He's also publisher of Domain Name Wire. It's a trade publication for the domain name business that has been cited in The Wall Street Journal, Washington Post, NPR, and many more.
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Often referred to as the queen of Facebook, Mari Smith is considered one of the world's foremost experts on Facebook marketing and social media. She is a Forbes top social media power influencer. She's the author of The New Relationship Marketing and co-author of Facebook marketing an hour a day. Forbes recently described Mari as the pre-eminent Facebook expert. I mean even Facebook asks her for help.
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In this episode, I’m covering even more business skills that rock. And again, don’t poo poo episode 145 and how important the skills are that I covered in that episode. And just a reminder, as I did in episode 145, I’m going to quote from articles and studies as part of this episode.
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Dr. Cheryl Lentz is a multi award winning publisher of the internationally acclaimed series The Refractive Thinker. It's a collaboration of doctoral scholars from around the world and it's earned 20 awards so far. Now Dr. Cheryl is known as the academic entrepreneur. You don't see those two together often. She's known globally for her writings on leadership as well as critical and Refractive thinking as an accomplished University professor speaker and consultant.
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Frank Candy is a popular author, speaker, business culture expert and business consultant. He's worked with Disney and Harley Davidson and Goodyear and probably a lot more than that. Frank is the founder and president of American Speakers Bureau Corporation. They book professional speakers, authors, athletes, hey even astronauts, all over the world for keynote speeches seminars and workshops.
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When I started my school, the Internet Marketing Training Center, I worked on it for about three years part time. Now my intention on this episode is to get you to the point where if you worked on it really hard you could have a school open in about six months to a year, fully certified by the state where you reside.
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Dr. J. Murray Hockings has been an entrepreneur for twenty eight years and he's currently the CEO and founder of Help Your Diabetes, which is a diabetes reversal company with 15 locations throughout the U.S. and plans for 50 by the end of this year. He's given over 275 presentations over the past five years in six countries and he is known as the world's number one diabetes reversal Doctor.
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Tom Terwilliger is equal parts athlete, entrepreneur, and motivator. And five years after pulling himself from the world of drug and alcohol abusing outlaw bikers, Tom's “never give up” attitude, determination, and willingness to sweat has earned him a national bodybuilding championship. He is and was Mr. America and he had a successful 16 year career as a Fox Sports Net TV show host.
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Advisory boards. Now, the one difference this episode is going to have as opposed to my other Monday training sessions is that normally my training sessions is about something that is either made me or saved me a lot of money over a long period of time. This episode is different in that I'm right in the middle of implementing the idea that you're going to hear today and I haven't made any money on it yet. However I expect to and it's a good solid idea used by many small businesses.
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Are you overwhelmed with the new gadgets and gizmos that hit the market on a regular basis? I know I am. I know my cell phone. I tried to get the kaching sound on it because I'm known as the king of kaching and I figured to take me all day, and if you passed it off to someone like Terry, it's on there in like two seconds. So this is the guy that helps us not go crazy with these all these gadgets and gizmos that come around.
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Jane Ubell is an award winning entrepreneur and former TV and film producer. Her credits include Good Morning America, Wall Street Journal TV, E.T. and lots of others. In 2017, Jane founded Bedside Reading, one of the most innovative author marketing programs in the world. Bedside reading places books by the bedsides in luxury hotels and in the media the hotel brands. Waldorf Astoria, Mandarin Oriental, The Fairmont and many others.
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If you are expecting me to espouse some high-level business school theory, you are wrong and in the wrong place. I’m going to tell you about some simple and easy-to-implement skills that can have an extremely powerful effect on your business. I thought I would take a completely different approach than I ever have before on these podcasts.
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Ed Rigsbee is one of a select and very few people on the planet to hold both a CSP and a CAE. He has been a professional member of the National Speakers Association since 1988 and was awarded the certified speaking professional. Ed is the ROI guy. He's obsessed with helping organizations to give and receive more return on investment in everything that they do. He's recognized internationally on the topics of strategic alliance development and membership growth.
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Tomaz Mencinger has been living the dream doing stuff with volleyball as a professional, virtually professional, volleyball coach. And then he just loves everything to do with sports and balls and he took up tennis part time and then just fell in love with it. And for 25 years he's been making his full time living for him and his lovely wife with tennis. And it's called feeltennis.net.
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Podcasting in front of the scenes. Last week we had Larry Guerrera on. He’s an IMTC graduate who did so well in school I hired him as a contractor. He went into depth on what goes on behind the scenes at a quality podcast. That was episode 139. In this episode, I’m going to tell you about everything I do before Larry gets the final mp3 file that you all listen to.
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She is known as the WoW maker. Lynn Rose is an award winning media and marketing entrepreneur and speaking consultant for executives and experts, and CEO of the Power to Wow. In front of the scenes you've seen her on CBS ABC NBC Sony, films and other media. Behind the scenes she works with CEOs celebrities and thought leaders to help bring out their wow when they speak, pitch or perform in their business.
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Annie Meehan is an international motivational speaker based out of the Minneapolis area. She's published five books, three workbooks, and won a national award. She's the president of the National Speakers Association chapter in Minnesota and Annie was a 12 year Snap Fitness franchise owner. Annie loves inspiring people to live an exceptional life in the office, in their homes, and communities.
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Quality podcasting “behind the scenes”. Larry Guerrera is here and he's the guy behind now about 140 episodes of Screw the Commute. And in the beginning, it was kind of a learning process of how this all worked to get our show notes to show up properly and make connections with all the major podcast directories. And also next week on episode 142 I'll be doing the companion episode on what goes on in front of the scenes before I ever turnover the final MP3 file to Larry.
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Simma Lieberman creates inclusive cultures where people love to do their best work and customers love to do business. She's a consultant, speaker, and author, and Simma produces and hosts the podcast Everyday Conversation on Race for Everyday People at www.raceconvo.com.
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Bobbi Olson became a Budget Coach thanks to a phobia of driving. So dealing with the Orange County Metro Traffic, that's in California, required the perfect distraction which led to an education on budgeting through books on tape. Now I'm gonna figure this out. That she was afraid of driving so she always rode or she was driving and learning budgeting at the same time. I don't know. We'll find out, but it really changed her life creating a passion for budgeting.
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Screen capture video is something that I’m pretty sure you’ll want to embrace after you see all the cool stuff it will do for your business. And the very last segment is how I make really big money with it. Most people understand a basic screen capture. That’s where you pretty much take a picture of what’s displayed on your screen. You can even do it on cell phones by pressing a certain button combination. That’s not what I’m talking about here. It’s similar, but definitely not the same.
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Gene Ehmann worked in law enforcement for 17 years which included many years as a special agent with the FBI. Now in the private sector, he's provided investigation executive protection and security for individuals and international corporations both domestically and internationally in Asia the Middle East and Latin America. He specializes in providing vetted connections for businesses in Latin America. And he's an expert in travel security and a certified firearms and personal defense tactics instructor.
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Maryann Ehmann is a former prosecuting attorney, financial adviser and ministry leader. Maryann combines her diverse expertise and life experience to bring you magnificent love coaching. She was recently invited into the Forbes Coaches Council and Maryann is passionate about helping spiritually inclined business owners bust through their limiting patterns, so they can fulfill their dreams and soar in their calling.
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This is how people get rich. If you put 10 ads out on the Internet and only one of those was bringing in paying customers, wouldn’t you want to know which ad that was? Well, today’s episode, about ad tracking and split testing, is going to teach you how to get those exact answers so you can maximize the sales from everything you do and minimize the losses from ads and promotions that aren’t working.
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Jacqueline Whitmore is an international etiquette expert, a certified speaking professional, and the founder of the Protocol School of Palm Beach. She's also the author of Poised for Success mastering the four qualities that distinguished outstanding professionals, and Business Class Etiquette Essentials for Success at Work. Jacqueline's etiquette advice is sought by radio and television shows around the world including 20/20, CNN, Fox News, National Public Radio, and CNBC.
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Ashley Monk is an up and coming entrepreneur in the Indianapolis area that's been in the marketing game for roughly two years. But in four months, she's laid the foundation to begin establishing her own digital marketing agency and with a background in ministry. She's an example of how grit, discipline, and ambition trump formal education as she paves a new way for herself and others. She's also enrolled in our school and we're really glad to have her.
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Even though solopreneurs and work from home folks have freedoms our office bound friends envy, many of them still say they struggle with time. And our guest today, Robyn Pearce, works with clients around the world helping them win their time battles. And she's got a bunch of practical time tips to help us find more time to enjoy our screw the commute lifestyle.
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This episode is to open your eyes to something that’s going on all around you and most likely you are participating in, in some fashion and that’s voice search. So, what is Voice Search? Well, very simply, that’s where you talk into a device and it returns the results orally. The device could be in your hand, on your wrist, the dashboard of your car, or a device sitting on your counter at home. The big players are Apple Siri, Amazon Alexa, Google Assistant and to a lesser extent Microsoft Cortana.
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Cindy Bishop is the managing director and founder of Cindy Bishop Worldwide, a real estate education and business development company. She provides continuing education to licensed agents as well as relevant business development training.
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Jeff Palmer is the founder of Case Acceptance Academy, which specializes in training dental offices and their teams how to increase their case acceptance. Now case acceptance means he teaches dentists and their teams a hyper effective and systematic method to ethically sell dentistry in a way that increases their revenue and profit and simultaneously creates an amazing patient experience and I've seen some of his training and I have to say some of his tips would work for any of our businesses.
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I made a major shift in my strategy. It’s just not worth the time and effort anymore and for most people they could chase top rankings for a year or more and never get one. Not only did you lose all the time and money chasing the top rankings, you lost the sales you could have had during all that time. It’s long past the time when people penny pinch and think they can just write some good blog posts and have traffic pouring into their website. You have to do so much now to even have a chance of any success.
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Travis Ketchum is the founder of Campaign Refinery and Contest Domination. That's the tool we use for contests, and he's helped over 20,000 business owners grow and manage profitable e-mail lists.
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Heather works with multiple brands on their content marketing strategy. She helps them build systems and processes to produce more consistent and effective online content, resulting in more leads for their business. She's the host of the Unconventional Leaders podcast. It airs three times a week where she speaks with leaders from all over the world who are making an impact through their business or organizations.
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How to Make a Fortune with a Mentor program. I prefer the term “mentor”. A mentor is a trusted advisor. In Greek mythology, Mentor was a trusted advisor to Odysseus. I’d rather be a trusted advisor than a coach and I think it would serve you better because of the reasons I outline about the market being flooded with worthless coaches. Just something to think about.
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Rebecca Morgan is an international keynote speaker, trainer, consultant and award winning and money making blogger. She produces income producing webinars and teleseminars. Two of her twenty seven books have sold more than two hundred and fifty thousand copies. She's been on and in international media such as Oprah, 60 minutes, The Wall Street Journal, Forbes, NPR, and many more.
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Patricia Kara has been working in the entertainment business for over 30 years as an actress model spokesperson and television personality. This year, she is returning to primetime television on the New Deal or No Deal, airing on CNBC. Her career has included NBC's Deal or No Deal primetime and daytime editions. She's been on America's Got Talent, Extra, Fox Movie Channel, and People Magazine's 100 Most Beautiful People.
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The first thing I want you to realize is that you shouldn’t write quizzes off as silly, non-sense entertainment devices. Quizzes are serious lead, brand awareness and cash generators for many businesses, so pooh poohing them is not in your best interest. There’s three big reasons we do quizzes. One is list building, two is sales and three is getting new people to hear about us, commonly called “brand awareness”.
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Rose is CCO of Restaurant Employee Safety. She was an H.R. manager for a 12 unit fast food franchise and Rose's restaurant safety program lowered the franchise's worker comp multiplier from 1.1315, and then it went to 0.9535, then 0.7014 and finally to 0.6. That year, the franchise earned a 40 percent claim free discount, which saved the company a hundred and eighty nine thousand dollars. So she's gonna give you the details of what all this stuff means.
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Patricia Fripp is a CSP and CPAE. And that's a Hall of Fame keynote speaker. She's an executive speech coach, sales presentation skills trainer and an online learning expert. And companies hire Patricia when they want to gain a competitive edge by mastering conversations and presentations. Kiplinger's Personal Finance magazine wrote that one of the best investments you can make is to learn presentation skills from Patricia Fripp.
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Let's talk about the forms of broadcast e-mail. I started out with a newsletter called Great Speaking, which was directed towards professional public speakers. Now this was a long time ago, folks. My mindset didn't support a regular output of these newsletters on a certain day every week. I just put it out whenever I had enough to say. I'm just more of a random guy. I mean I refuse to be held to a certain schedule. Now with this podcast, I learned that having a regular schedule grows your audience faster.
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Gina St. George began her career as a chemical engineer and designed manufacturing processes. She moved to business process design and was assigned to troubled business areas that she turned around and grew them by sometimes up to seven times. But after burning out on corporate life, she became a partner in a small business and learned that the reason small business owners are overworked and have a hard time scaling their business is that they lack the systems and processes that she's so good at creating.
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Andy Sokol is an entrepreneur, speaker, author, and client retention expert. He started his business in 1995 and he still has customers today from his first year in business. In 2003, he started a second business and he sold it to a multinational company in 2015 because they wanted his customer relationships. Then he wrote a book on client retention, and he now speaks all over the country helping entrepreneurs grow their business by retaining their clients and getting more referrals.
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There are three different kinds of spam I’m going to discuss on this episode: 1) Keeping out of spam filters when you send broadcast email. Email still is the biggest moneymaker so it behooves you to get the darn things delivered. 2) Reducing spam coming to your email inbox, however in some cases I’m going to encourage you to get more spam. YIKES! I know that freaks you out, but when you see what I mean, you’ll understand that what I’m proposing is a good thing & 3) Dealing with spam comments on your blog.
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David Garfinkel is a best selling author of Breakthrough Copywriting and he's known as the world's greatest copywriting coach. Before he escaped the clutches of corporate life, he was McGraw-Hill World News' San Francisco bureau chief. And today he helps people like you write ads that bring sales to your business.
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Yanik Silver really redefines how business is played in the 21st century. He's at the intersection of more profits, more fun and more impact. He's the author of several best selling marketing books and tools, including Maverick Startup, Instant Sales Letters and Evolved Enterprise. He's also the founder of Maverick 1000, the global collective of top entrepreneurs and industry innovators who assemble for breakthrough retreats, rejuvenating experiences and giving forward opportunities.
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Contests are great for many things like list building, brand awareness, and even selling products. What’s also great is there are many built in features a contest has to help you go viral and get free traffic. Unlike a quiz, which I’ll cover in another episode, quizzes could potentially keep running forever. A contest usually has a start date and an end date. This is a built-in scarcity factor that causes people to take action and join before the deadline.
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In 2019, Jim Barber is celebrating his fortieth year as an entrepreneur. In the past 40 years, Jim's done many things he'll tell us about. But the common thread in everything he's done, and I love this because it's the way I live, is that he's always had a good time. Now, screwing the commute isn't for everybody, but it's definitely for Jim Barber.
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Jeff Justice hasn't had a real job since 1981 yet he has a 3000 square foot house in a prestigious Buckhead Community in Atlanta Georgia. He's traveled the world and he doesn't really need to work another day for the rest of his life. But the money is too good and too easy to turn it down. After getting screwed over multiple times by the system. Jeff developed the motto most amount of money for the least amount of time but always make it fun. Jeff are you ready to screw. The commute.
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The exciting topic of business Insurance. Well it might not be that exciting to talk about, but if you don’t have it, and even if you do, things can get exciting real fast when someone makes a claim about your business, or your business is involved even remotely in doing damage to someone or someone’s property.
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Dov Baron was twice cited as one of Inc Magazine's top 100 leadership speakers to hire. He's also cited in the meetings and event professional's guide to the top 100 motivational speakers and named one of the top 30 global leadership gurus. Now Dov is a man with a finger on the pulse of the evolving world of next gen leadership. He's the best selling author of several books, and his latest book is Fiercely Loyal – How High Performing Companies Develop and Retain Top Talent.
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Mark S. A. Smith is the guy I met decades ago when he was writing business books with Jay Conrad Levinson. And for those of you that don't know, that was Mr. Guerrilla Marketing. And now 14 books later, Mark works with executives to hone their mindset, skill set and tool set to run a sustainable, scalable, profitable and saleable company.
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This episode is not going to simply give you a list of a bunch of side hustles. There are tons of those lists online. I’m going to tell you how to approach a side hustle from a multimillionaire’s point of view and how you can get rich “from” side hustles not from “doing” side hustles. At least not doing them forever just to scrape by. In the Internet age, side hustles can include online businesses, but I’m going to take a little different attitude about this.
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Dean Hankey is a marketing magician and a people pro and he is a speak-tacular entertainer and implementer. Dean will speak, teach, preach and nag you on the million dollar money making marketing magic secrets. He's got 40 years as a passionate, proven profit producing, here we go again, professional entrepreneur, mentor, business author, radio and TV host.
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Wendy Kurtz is the founder and president of Elizabeth Charles Associates LLC, a public relations firm that specializes in helping executives become published authors and paid speakers. And she's an accredited professional. Wendy has been helping people develop and deliver marketing and communication messages efficiently and effectively for more than 25 years.
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This is a special edition of the Screw the Commute podcast. I call it Higher Education Exposed How Colleges and Universities are robbing you. This is the audio track off a webinar I did about this same topic. Vocational education used to be only for second tier students who couldn't make it academically. Well, that has changed dramatically in the past few years. In fact, CNBC said vocational education is preparing students for the 21st century workforce.
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I’m here to give you some tips to save a ton of money by doing some of the simple editing yourself, and making you aware of some of the rules of video, you probably never heard of, that can mess up your final video. Also, make absolutely sure you listen to episode 088 on how to make a $50,000.00 video about you and your company for only pennies on the dollar.
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Nathalie Mullinix has worn every hat in the real estate industry for over thirty three years. Her passion is being a change agent. She started with creating real estate menu systems in 1994, which was way ahead of her time. Her real estate teaching supports many small mom and pop brokerages and allows Realty Universal to donate and serve the much needed areas. She is passionate about starving children and wounded adults.
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Rick Raddatz is a bona fide Internet pioneer. He's a political philosopher and a political activist. He began his career at Microsoft in the 90s and then starting in 2003, he launched four, I'm talking four, multimillion dollar businesses. And I'm sure that I sent him some money to help them make them multi million dollar businesses over time. In 2007, Rick put his employees in charge of his business and became a full time political philosopher searching for a solution to our country's political divide.
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This episode is loosely based on a eulogy I wrote for my father in the year 2000, where I wrote down 10 leadership tips I learned from him since I was a little boy. I'll be throwing in some other ones and some spin offs as we go along. What I plan on doing is popping back and forth from that eulogy to my commentary. I want to make sure you get some learning points on things that you can do to really be much more successful in your life and in business.
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Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He's helped thousands of entrepreneurs create and leverage online video to build their businesses. He's also the author of Video Marketing Rules – How to Win in a World Gone Video.
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Corbin Ball is a speaker, consultant, and writer focusing on events and exhibitions technology. He has been named five times, by Successful Meetings magazine, as one of the 25 most influential people in the meetings industry. And he was recently inducted into the Event Industry Council's Hall of Leaders, the premiere recognition program and the Meetings Convention Exhibition hospitality and travel industry.
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Multiple streams of income. This is a term that’s been thrown around a lot in money making circles. It sounds good on the surface, but the question is how do you make this work in real life? That’s what I’m going to talk about today. I look at the concept of Multiple Streams of Income as a kind of insurance policy for you and your family.
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Rhoberta Shaler is a PhD and she's called the Relationship Help Doctor. She's a relationship consultant mediator, and speaker, who provides urgent and ongoing care for relationships in crisis. And she does that around the world. Rhoberta empowers people to recognize emotional abuse and stop tolerating it and reclaim their lives. She's the author of 16 books, hosts two podcasts and a popular YouTube channel that has over 200,000 views. She screws the commute and works from home.
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Orrin “Checkmate” Hudson is a chess champion. He's the number one best selling author of One Move at a Time – How to Win at Chess and Life. He is a strategist, an inspirational speaker, and he's the founder of Be Someone (besomeone.org is the Web site) and he's created a successful youth development program for students across the country by teaching them the game of life through the game of chess.
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On Demand TV is taking off like crazy because people like the fact they can watch their favorite shows any time they want, rather than being forced to be in front of the TV at a certain time on a certain day. Also, there wasn’t really an easy way to watch an episode of a show you missed. You might see pieces of it on YouTube, but it just wasn’t the same. For about 40 bucks, you can buy a Roku box and hook it up to your smart TV and get access to thousands of shows through your WiFi connection.
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Ty Brown is an internationally recognized dog trainer, author and speaker. And I know his effectiveness, because he's helped me with my dogs when he was here in Virginia Beach. His dog training company, he's called Ty the Dog Guy, is one of the largest in the nation and helps dog owners around the world to solve dog problems.
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Robert Siciliano is a Certified Speaking Professional. That's a very high level person that's gone through tremendous amount of scrutiny to get that designation. He's the number one bestselling author and CEO of safr.me and he's serious about teaching you fraud prevention and personal security. Robert is a security expert fiercely committed to informing, educating, and empowering people so they can protect themselves and their loved ones from violence and crime.
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BONUS EPISODE! Tom Antion interviewed on the Profit by Design podcast with Dr. Sabrina Starling.
Business Graphics. This is something people spend a fortune on unnecessarily, which just makes it harder for their business to be profitable. I’m not saying there aren’t times when you should hire a real pro to do some graphics. I’m just saying you can get high quality graphics very cheaply and you can do many yourself with the cheap and free tools available now.
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Gayl is a Hollywood correspondent, media and presentation coach. She says you got to tell it to sell it. She's the speaker and author of Interview Tactics How to Survive the Media without getting clobbered and also the Insider's Guide to Giving a killer interview. She reports on and works with entertainment media on TV, radio, print and online.
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Our guest today is Stan Walters. He sent me his intro and I'm a little bit concerned because he's been in 36 prisons in 16 states, and one foreign country. He's known as The Lie Guy. How did he screw the commute while being in prison? I don't know. And if you remember the old Lucy show, Ricky would say, “Lucy, you got some splainin' to do”. So Stan, you got some splainin' to do.
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How to make a $50K video about you and your company for only pennies on the dollar. It sets you far above your competitors. When you have a high-quality video production showing people what you’re all about, you will move to the top of the heap when it comes to people making a decision of who to hire. Of course, there are plenty of other factors involved when people decide to buy products and services, but if everything else was equal, your video will help put you over the top.
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Meghan Grace is a generational researcher, consultant, author and host of the podcast Hashtag Gen Z. Her career started in higher education but her research focuses on the post millennial generation: Generation Z. She's been studying Gen Z since 2013, has conducted two original studies on the topic, and I've got her book here in front of me. I've been looking through it and it's a really really in-depth highly researched book and I'll be reading some excerpts from it as we go.
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Just back from a four week vacation, Dr. Sabrina Starling wants to inspire you to tap your potential. She runs her business only 25 hours per week, that's most weeks, and she's a single mom and author. Her latest in the How to Hire the Best series addresses the labor challenges in the construction industry. Although the whole series covers a lot of different hiring best practices.
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Get the money you need for your business or personal projects and never have to pay it back. So, what exactly is crowdfunding? It’s where you get lots of people to contribute in your projects. I emphasize the word “Contribute” because everyone that gives you money gets something in return, as opposed to “donations” where people just give money for the satisfaction of doing it and maybe for a tax deduction.
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