Episodes - Screw The Commute

Category Archives for "Episodes"

882 – Extend your YouTube video reach: Tom talks Tips To Increase Video Watch Time

Today, we're going to talk about video watch time and why it's so darn important to your success. You kill yourself to make high content videos and then nobody watches them. Why? Well, you have to play the game properly or nobody's going to watch them. This watch time is sometimes called audience retention.

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881 – Make your site a visitor magnet: Tom talks How To Critique Your Own Website

Today, we're going to talk about how to critique your own website. I've, oh geez, I lost track a long time ago, but have critiqued over 10,000 websites. So I'm going to tell you the way I do it and the things that you can do. And then also, I'm going to give you a method to get other people to critique your website.

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880 – Keep it short and sweet: Tom talks YouTube Hack End Fast

Today, I'm going to give you another YouTube hack that could pay off like really, really fast. Just a slight change in the way you do your videos can really, really help you with the YouTube algorithm.

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879 – Up your sound game: Tom talks DIY Sound Booth

Today, I'm going to help you sound better than you've ever sounded before. How about that? We're going to talk about do it yourself sound booths. And I've talked about speaking into your microphone, into a closet and putting a box on your desk and everything. But this time I'm going to talk about my big sound booth I built and what you got to do to do it.

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878 – Level up your online streams: Tom talks Live Streaming Tips

Today, we're going to talk about live streaming tips to make your live streams really pop. Live streaming gets kind of a boost in the world because it's so live. But you can turn it into recorded stuff too.

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877 – Being trendy can pay off: Tom talks Trend Surfing

Today, we're going to do a follow up to episode 876, which was influencer surfing. This is a way you can piggyback off of well-known people legitimately and really get some big views and readings for your stuff. So today, episode 877, is a spin off of that one called Trend Surfing. Now it's a new name for something that David Meerman Scott, this is episode 402, on Newsjacking.

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876 – Get a jump on your content: Tom talks Influencer Surfing

Hey, we're going to talk about influencer surfing today. What the heck does that mean? There's another guy from Think Media called it influencer drafting. Kind of like, you know, they do in race cars where one car gets behind the other and the front car pulls them along, that kind of thing. And I guess it's a really a type of influencer marketing we're going to talk about today. Legitimate, not going to cost you anything.

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875 – Tap into YouTube revenue: Tom talks YouTube Partner Program

Today, we're going to talk about the YouTube Partner program and what you need to do to be eligible to get money from YouTube.

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874 – More tips you can use NOW: Tom talks Five More List Building Tips

This is part two of our quick two part list building series, but also want to make it very clear to you. I want you to join the List Building Summit for free at screwthecommute.com/lbs, where as soon as you register, you get a $500 email marketing masterclass from me.

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873 – Tips you can use NOW: Tom talks Five List Building Tips

This is part one of a list building series of two parts and also leads you to the Fantastic List Building Summit. That's a free online summit that's on demand, so you can register and start watching stuff whenever you want.

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872 – Use this to save loads of time: Tom talks Productivity Hack

Today, I'm going to give you a productivity hack. This will, if you listen to me today and do what I tell you, it will totally change the course of your business. There's no question about it. It has for mine.

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871 – Use AI to your advantage: Tom talks AI YouTube Hacks

Today, we're going to talk about artificial intelligence, AI YouTube hacks or video hacks, more appropriately. You CAN use this legitimately if you follow some simple steps.

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870 – Reject this advice at your peril: Tom talks Why Podcasts Fail

Today, we're going to talk about why podcasts fail. I got a bunch of tips. If you're going to do a podcast, it may fail on you in the beginning because you're not doing certain things right or you have certain expectations that are incorrect. And that's what we're going to talk about today.

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869 – You won’t know until you try: Tom talks You Can Do It

Guess what? I'm going to quit all this internet crap. And start selling road cones. And road barrels too. Cones and barrels. That's going to be my new gig. I'm just kidding. But I'll tell you about why I said that.

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868 – Don’t wait to get revenue: Tom talks YouTube Money

Today, we're going to talk making money on YouTube. So here's the thing. The first goal you should have is a thousand subscribers. That should be a goal for you. But guess what? That doesn't mean you have to wait for a thousand subscribers to make money.

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867 – More tools you can use: Tom talks Marketing Tools

Today, we're going to talk about a bunch of marketing tools that I use regularly. Many of them are cheap. Many of them are free, but they really, really increase your productivity and allow you to do things you couldn't do by hand or that would cost you a fortune if you had to farm them out.

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866 – A side hustle anyone can do: Tom interviews Joe Libby on Making Money with Surveys

I'm here with Joe Libby, long time friend of mine. Really interesting guy. You're going to see some of the things he's been doing lately with surveys, but he's got a colorful past. He's quite a funny guy and he does magic and all kinds of cool stuff.

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865 – Your Avatar is Waiting: Tom talks Virtual Influencers

Today, we're going to talk about Virtual influencers. Man, I don't know what the world's coming to. Virtual influencers. They're not even real. They influence you. So we get a lot of not real stuff nowadays.

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864 – Make it easy to digest: Tom talks Tenderize Your Promotions

Today, I'm going to talk to you about how to tenderize a promotion. How do you like that? So we'll get to that in this episode.

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863 – Preparation is KEY: Tom talks How to Fail at a Video Shoot

Today, I'm going to tell you exactly how to fail at a video shoot. Okay, you don't want to do that. It can be very expensive. So that's what we're going to talk about today.

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862 – Pros and Cons of Books: Tom talks Traditional vs Self Publishing

Today, we're going to talk about the differences between traditional and self-publishing. I have experience in both and I'll tell you my thoughts on it.

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861 – Help yourself to fast money: Tom talks Promotions That Bring Quick Cash

Today, I'm going to talk about promotions to make you quick cash. We all love a sale and these are different sales you can put on to make people buy your stuff, and in a hurry, and set a deadline on when the sale is good for all those kinds of things. But there's a lot of different ones you can do to keep things interesting. And I want to emphasize, again, people love a sale. So giving sales can really give you some quick cash flow.

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860 – New way to reach your customers: Tom talks Circular QR Codes

Today, we're going to talk about circular or round QR codes. The QR codes have made a resurgence from the old days, and we'll tell you about that. And I highly suggest you listen to two back episodes about QR codes and how you can use them either free or fancy paid ones. Very handy thing to use nowadays. So you go to episode 241 and episode 780. These are both about QR codes.

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859 – New ways to create content: Tom talks Zoom Clips

Today, we're going to talk about Zoom Clips. Zoom clips? What the heck is a Zoom clip? Well, It's something that I've made a fortune on with other programs, but Zoom has just come out with this new feature, so I'll tell you about that.

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858 – THE Most Powerful Way to Sell: Tom talks Auto Responder Selling

Today, we're going to talk about auto responder selling. This is one of the most powerful tools ever invented for internet and digital marketing. The sequential auto responder is what we're going to talk about today.

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857 – Sales letters go visual: Tom talks Infographics

We're continuing with our copywriting series, and today we're going to talk about infographics. And this is part of my copywriting901.com series.

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856 – Don’t let them abandon you: Tom talks Shopping Cart Sell Thru

Now today's episode is called Shopping Cart Sell Thru. This is all part of copywriting901.com, my massive course on copywriting, which is the number one skill in my entire 47 years in business.

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855 – Tell them what to do: Tom talks Calls To Action

Today, we're back to our copywriting series with Calls to Action. This is really important if you want to get the money. Now, the beginning of this series started at episode 836.

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854 – Ensure your emails get delivered: Tom talks MXToolBox

Now don't be afraid, but we're going to talk a little bit of geek speak today. But you need to know this because you are currently, if you don't know what I'm talking about today, you are getting screwed on your email delivery and don't even know it. So this is very important. We're going to talk about a tool called MXtoolbox. And I've got Larry my right hand left hand super IT guy.

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853 – Keep the focus on your products: Tom talks What It’s Not

Today, we're going to continue our copywriting series with short episodes with elements that go into sales processes or sales letters or video sales letters. Today we're going to talk about the what. It's not part of your sales process. And these copywriting things started at episode 836.

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852 – Powerful technique for your sales letters: Tom talks Recap Paragraphs

Today, as part of our copywriting901.com series, we're talking about recap paragraphs, and I'm trying to give you these things in little bite sized chunks so you can immediately add things to your sales process to make it better. And this started at episode 836.

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851 – Another powerful way to get customers: Tom talks The Reason Why Technique

Today, we're going to talk about the extremely powerful copywriting technique called The Reason Why Technique. This is, of course, part of my series starting at episode 836 on copywriting techniques. Each episode is fairly short, but if you put these things into action, you are going to sell way more than you're selling now. So it's copywriting901.com.

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850 – A powerful way to gain business: Tom talks Testimonials

Today, we're going to talk about testimonials and how powerful they can be to help you sell stuff. And of course, this is part of my copywriting901.com series on copywriting. And, you know, I took a break on episode 849 and talked to Brian Richey. I put it right in the middle of the copywriting because I was able to get a hold of the guy, and it's such an important topic for you on ergonomics. You know, my back went out crazy from sitting in this chair for 30 years helping you. I'm sacrificing my health for you.

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849 – He’s got the knack to fix your back: Tom interviews Brian Richey

I'm here with Brian Richey, and I'm sticking this episode in the middle of my copywriting series that we've been doing the last couple of weeks, because the topic he's going to cover is so darn important for us entrepreneurs and really anybody that works in the way we work. And I kind of got my wake up call from sitting too long. Well, 30 years of it. But I got to the point where one little tweak and I'm screaming like a baby. I'm sitting in that easy chair, you know, working my internet stuff and helping my students and, boy, I got my wake up call.

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848 – Tell them what they need to buy: Tom talks Features and Benefits

Today, we're going to talk about features and benefits. This is part of my copywriting series starting at episode 836.

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847 – Get your visitors to buy: Tom talks Urgency and Scarcity

This is another copywriting technique called urgency and scarcity, and this is also one of the most beautifully illogical techniques in copywriting.

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846 – Guaranteed to increase sales: Tom talks Guarantees

Today, we're going to talk about guarantees. And of course, this is part of my copywriting series starting at episode 836.

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845 – Properly target your audience: Tom talks Who Is This For

It's another copywriting tip, very easy to implement, and it's called Who Is This For? And this is of course from my copywriting901.com program. And you need to to get copywriting skills so that you can sell more of your stuff.

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844 – Promote your products in new ways: Tom talks Top Ten Lists

Today, we're going to talk about top ten lists. This is an easy and interesting way to promote your product, and this is of course, part of my copywriting901.com program that you should pick a copy up. Because guess what? In all my years of business, starting in 1977, copywriting has been the number one skill in my entire business career. And don't get sucked into this AI stuff. Yeah, they'll jam out some sales letters for you, but you won't understand why things aren't working, and what to do about it. You know, these are the things you need to learn. But boy, I'll tell you what. It's made millions and millions of dollars for me and my students. I can't even calculate how much for my students. But you got to learn these things. Anyway, this is another very simple technique that you can add to your sales letter to make it better.

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843 – Tell stories to gain customers: Tom talks Stories and Case Studies

Today, we're going to talk about stories and case studies. These are powerful ways to show how well your product and service works. And this is a copywriting technique from my copywriting series. While my whole program on it is copywriting901.com, you definitely should check that out, because that's the number one skill writing copy in my entire business career, long before the internet started being able to write, copy and don't get sucked in at this, it is going to save you from writing copy. No, you have to know the techniques, know how to adjust them for your audience and all that stuff.

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842 – Widen your target audience: Tom talks Theory of Parallel Tracks

We're continuing on our copywriting techniques from my copywriting course, copywriting901.com, the fast track to writing words that sell. Today we're going to talk about the theory of parallel tracks, so you can attract more people or convince more people from one sales letter to buy.

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841 – Use these to grow sales: Tom talks Tracking Links

Today, we're going to talk about tracking links, and this is still a part of my copywriting techniques based on my course, copywriting901.com. And I'm not going to read off all the numbers, but starting at episode 836 til this one and a couple more will be doing copywriting stuff. And I have some other episodes on copywriting.

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840 – Don’t be afraid to use these: Tom talks Scare Tactics

Today, we're going to talk about scare tactics. Whoa. This is a copywriting technique based on my course, copywriting901.com. Now, I know this sounds extremely harsh and mean, but I assure you, when I explain how it works, you will see it's not mean at all.

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839 – Answer these to help your customers: Tom talks FAQ

Today, we're going to talk about Frequently Asked Questions. This is a part that you can add to your sales letter. This is all based on my copywriting techniques from copywriting901.com and you want to listen to these back episodes because these are little things you can add to your sales letter. They're very easy to add and you will increase your sales.

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838 – Another powerful way to increase sales: Tom talks Cost Comparisons

Today, we're going to talk about cost comparisons. This is another copywriting technique based on my course copywriting901.com. Episode 837 I talked about teasers that yeah, they're not that important for low ticket products, but very important for high ticket products. That was episode 837 and then 836 was bonus testimonials. That's another little known copywriting secret that you can add easily to your sales letters to sell more stuff. Also, your video sales letters.

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837 – Powerful way to hook your customers: Tom talks Teasers

Today, we're going to talk about another copywriting technique based on my course, copywriting901.com. And it's called teasers. And it's not as important for cheap products, but it's very important if you want to sell higher ticket items.

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836 – Very powerful ways to increase sales: Tom talks Bonus Testimonials

Today, we're going to talk about bonus testimonials. This is part of a copywriting series based on my program, copywriting901.com. The Fast track to writing words that sell. This can really increase your sales, and it can add up to a lot of money over time.

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835 – Don’t do these things: Tom talks How To Ruin Your Reputation

Today, I'm going to tell you exactly how to ruin your online and possibly your offline reputation. How about that? Now who else can you think of that would be so kind and loving and interested in your business, to show you how to ruin it? Well that's me. Anyway, there's certain things you can do that will hurt your reputation, and some of them you could do totally innocently just because nobody taught you. And this episode is going to protect you from the shame of a bad reputation.

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834 – Do this right to make money: Tom talks Demonetization

Today I'm going to talk about a demon. Wait a minute. Wait. My notes are wrong. Demonetization. Oh that's different. Well, it's bad both ways, I guess. You don't want that to happen if you want to make money from YouTube by getting part of the ad revenue when they play ads on your videos. So if you want that, want that money, you got to listen to this episode.

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833 – When you need to send BIG files: Tom talks File Transfer Services

Today we're going to talk about file transfer services. Let's say you shot the coolest video of your life, and you want your friends and colleagues to see it right away, or it's a business thing, you need to get somewhere quick. Well, it's probably way too big to email, and if you text it, it's compressed so small it loses its quality and power. So that's where file transfer services come in.

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832 – Don’t let the hijackers do it first: Tom talks Hack Your Website

Today's episode is Hack Your website. Yes, I said hack your own website. If you do it, it'll protect you from others hacking your site and it's pretty easy for them to do.

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831 – Cover yourself the right way: Tom talks CYA

CYA stands for Cover Your “Behind”. This is a method I've been using for years to win disputes. And I got a bonus tip to help you out.

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830 – Safety tips when traveling: Tom talks Electronic Security

Hey, we're going to talk a little bit about electronic security, especially if you're traveling. This episode kind of plays off my continued attention to satisfy both domestically and travel abroad. Your safety. I care about this, and a whole course on it is on brutalselfdefense.com. You won't believe some of the things that can happen to you, and you wouldn't even know what happened until it was too late if you don't listen to this episode and kind of get your head around the kind of things that are going on electronically that can screw you over.

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829 – Move your knowledge forward: Tom talks Holiday Improvement

Hey, we're going to talk about holiday improvement. I've been doing this for years, and it's really helped me in my professional and personal life and all my improvement efforts.

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828 – More tips for your Phone: Tom talks Phone Tips

I haven't done one of these episodes for a while, but these are phone tips. Now yeah, I use iPhone, but you know, Android pretty much has a lot of the same features, and so you just have to figure out how to do them on Android. And plus this isn't really a how to, it's what can you do. And then you can easily find some YouTube videos to show you the step by step if you can't figure it out on your own.

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827 – Know how much you can do: Tom talks Personal Bandwidth

Today, we're going to talk about personal bandwidth. In other words, how many projects can you comfortably handle at once? We'll check it out.

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826 – Terminate that dreaded JOB: Tom talks Side Hustles

Today, we're going to talk about side hustles. These are ways you can make money, mostly online, and maybe if you put some of them together, you can kick out that dreaded job you're going to every day.

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825 – Not all dangers are online: Tom talks Digital Marketing Danger

Today, we're going to talk about digital marketing and its dangers. Woohoo! Actually, I'm going to talk about the ergonomics of online marketing to keep you healthy. Why am I thinking about this? Because my back is killing me.

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824 – Do music the RIGHT way: Tom talks Royalty Free Music

Today, we're going to talk about royalty free music. Music can really help your productions out, but you do not want to get in trouble over it. And I've been there.

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823 – Sound Great Make Money: Tom talks 25 Tips on How to Sound Great

Today, I'm going to give you 25 tips on how to sound great. See, audio is the only medium where you can learn or be entertained while doing something else. So you really want to sound great. And it's easy to sound great nowadays, and you're competing against other people that are doing the things I'm telling you right now. So you don't want to sound terrible compared to your competitors. And another rule of thumb, people will put up with poor video. Even though I want you to shoot great video, but they will not put up with poor audio.

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822 – Start your day RIGHT: Tom talks Morning Routines

I'm going to talk about morning routines. And, I've interviewed over 400 guests on this podcast and almost all of them, I ask, hey, how do you start your day? What do you do? You get up early? Do you eat? Do you journal? Do you meditate? What do you do? And almost all of them had a morning routine that worked well for them.

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821 – Email is still king: Tom talks Five Emails That Made Money

Today, I'm going to give you a breakdown on five emails that made money along with all the explanation of what I did, what the purpose of it was, the psychology of it, the whole bit. It's part of my book, 50 Emails That Made Money, that breaks down 50 different ones that all made money, tells you what the subject line was, why it was done that way, what the individual paragraphs were for, all of that stuff.

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820 – Don’t let your business stop: Tom talks Playing While Injured

Today's episode is called Playing While Injured. How do you keep the money coming in when your injured? That's what I'm going to tell you in this episode.

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819 – The Art of Repurposing: Tom interviews Judith Briles

I'm here with Judith Briles, and she's going to talk about the art and magic of repurposing. That's music to my ears. What a dynamo lady she is, and I can't wait to hear what she did to get covered by the National Enquirer.

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818 – Make your website search better: Tom talks Improving Search Part 2

This is a second part of a two part series on improving search on both Google and on your website. Episode 817 was the first part on improving when you're searching to make yourself more efficient, and this one is on your site. Can people find the things that they want easily?

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817 – Level up on search: Tom talks Improving Search Part 1

This is part one of a two part series on improving search in both Google and on your website. In other words, can you find what you're looking for easily and fast? And can the visitors of your website do the same? Today, I'm going to be improving your search efficiency when you are searching for something, and Monday will be improving the search function on your website. That'll be episode 818, so watch for that.

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816 – Getting people together: Tom talks Running Retreats

Hey, we're going to talk about running retreats. Now, you don't have to have a big honking estate like I do to do retreats. You can do them in hotels and even a crazy yacht or something out in the wilderness all over the place. Now, if you do have a house, you can most likely get some great tax deductions for using as part of your business. And I'll be discussing that too in this episode.

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815 – Bad things for your website: Tom talks Top Fifteen Mistakes

Today, we're going to talk about a blog posting I wrote. It was around 2014 and it was called The Top 15 Mistakes People Make on Their Websites. And you know what? People are still making the same mistakes today.

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814 – Everyone loves a good story: Tom talks Story Emails

Today, we're going to talk about story emails. I put out one just this week and got a lot of interesting responses.

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813 – Emails that make money: Tom talks How to Write Sales Emails

Today, I'm going to give you a template for writing emails that sell. I mean, it's one of my templates. I got tons of them, but this one will get you started. But there's a fair warning here and a quick solution. The warning is that there's two parts to selling with email. One is writing a great email and the other is having someone to send it to.

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812 – Using video formats the right way: Tom talks MOV vs MP4

Today, we're going to talk about some things you really need to get a handle on, and that is the video formats. They are really important on how you distribute video and shoot video and edit video and so forth. So it'll be pretty quick, but you'll learn the differences between movie files and MP4 files, and even Android has some other kind of files.

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811 – Compliance can be a profit center: Tom interviews Tom Fox

We're with a really great guy today. His name is Tom Fox. He runs the Compliance Podcast Network, but he's also got some twist to his background that has to do with children. I think you'll find interesting.

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810 – These will help your life and business: Tom talks Gadgets

Today, I'm going to talk about gadgets. These are gadgets that I have, and I'm going to break it down into some that I might buy and some that I would never buy. And these are things that make my life easier, safer, more productive and it's by far not a comprehensive list, because I got all kinds of stuff everywhere I couldn't even think of.

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809 – Operations is her game: Tom interviews Jhana Li

I'm here with Jhana Li and this lady, I've watched her a little bit and she uses the term badass all the time. But you know what? She's a badass when it comes to scaling a business and one of the smartest people we ever had on this show.

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808 – Comedy is serious money: Tom interviews Alfie Noakes

I'm here with Alfie Noakes and he's going to tell you how to make stand up comedy an actual moneymaking career, even though he was never a comedian himself. How about that? Now, in a former life, Alfie was a film journalist and a documentary maker, and he wrote and directed films on artists as diverse as Jennifer Lopez and all the way to Metallica. And here's the thing. Richard Gere really does not like him, but Jack Black really does.

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