Today, we're going to do one of the things we do every once in a while called Ask me a Question and they'll be also some things, some opinions in here, some new things that are just brand new that you need to know about.
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I would say now this is going to be the shortest episode ever. No doubt about it. I'm just going to briefly talk about independence and how it relates to this podcast.
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Becca Tebon. She started training clients with her 17 minute workout routine in twenty seventeen. She invented these things called powHERbands™. It's a system that she's trademarked for total body resistance training and transformation. She provides highly effective and efficient and functional workouts. She provides memberships for women online. She has a proprietary software system that each person can create their own workout from her library of two hundred and fifty exercises.
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Charlie Collins was legally blind since the age of 13 from juvenile macular degeneration. Charlie struggled with accepting his diagnosis and suffered tragic pitfalls of low self-esteem. And he chronicles this journey in his memoir, Tripping into the Light. I want everybody to get a copy of that today. He turned his challenging life circumstances around and now offers hope by teaching how to remove the blocks in our lives, develop a vision of success with clarity and fulfill our life's true purpose.
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Email Marketing Part 2. Go back and listen to 454 if you missed it, but this is 457 and we're going to jump right in with talking about subject lines. Now, what do you think the number one thing is that keeps your e-mail from getting deleted immediately when it hits people's inboxes? Fooled you, it's not the subject line, it's whether the recipient recognizes who the email is from.
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Today's guest is author and outdoorsman William Hovey Smith. Hovey's most recent business book is Make Your Own Job Any Time and Anywhere at Any Age. And he advocates conceive your own job, have fun, make money and experience the most exciting life you can imagine, which is perfect for screw the commute.
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Marcus Norman is a serial entrepreneur. He's got a multitude of businesses that he invests his time, energy and heart into. Now he comes to us from St. Croix. He served eight years in the United States Navy, and we thank him for his service, that's for sure, where he honed and sharpened his skills at a very young age while he grew into manhood. Now he's the CEO of a real estate investment firm and property management company based in Virginia.
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Email marketing. Now, you can make a lot of money with quality email marketing, and that's the way I've done it for 27 years now. But still to this day, with all the fancy social media and text and messenger marketing, people at my level make virtually all our money through email. Now, in this Part one episode, I'm going to cover the mechanics and some of the theories of email marketing. And next Monday, I'm going to cover the extremely important issue of subject lines.
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Paul Ace is here and he is popularizing the concept of CCom. It's the science of conversion and conversation and automation all put together. He founded Amplify CCom, which helps grow businesses past seven figures through eighty percent human like and twenty percent human experience. Now Amplify combines human psychology and automation to create more products in their customer's pockets.
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Maxwell Ivey is known around the world as the blind blogger. He's transformed himself from a blind, failed carnival owner to a respected amusement equipment broker, to a self-help author, motivational speaker and online publicity rock star. He's the host of What's Your Excuse? and founder of the What's Your Excuse or WYE network and you can find him at theblindblogger.net.
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I call these mistakes that people make “booby traps” because many of them are hidden and then they hurt you really bad before you even know what hit you. So that's a booby trap online. I can teach new online marketers to do these things correctly, but the worst are experienced business people who have had great success in one field and then decide to go online and then they fail miserably.
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Judith Briles is here. And in addition to having some secret sauce, she's an award winning and best selling author of 37 books, including over forty five book awards for her publishing marketing books and just a sample of some of them, Author You, creating and building your author and book platforms, snappy, sassy, salty, wise words for authors and publishers, The Crowdfunding Guide.
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Esther Inman is the CEO and founder of Virtual Assistant Internship and the host of Help Me Work Online. Over the years, Esther has helped thousands of women from all walks of life across the world work online as virtual assistants, creating virtual careers that they just love. Esther has been a guest on Her Life by Design and featured on Future Sharks, Career Shifters and Growth Lab, among other outlets.
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So what the heck is a buyer's guide? Well, I'm sure you've all seen many of them and maybe didn't realize what you were looking at was a buyer's guide. A buyer's guide is usually a document or a Web page or even a video that helps you make a decision on which product or service to buy when you're looking to purchase something. Sometimes you may see it in the form of a comparison chart.
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Judith Briles is here. And in addition to having some secret sauce, she's an award winning and best selling author of 37 books, including over forty five book awards for her publishing marketing books and just a sample of some of them, Author You, creating and building your author and book platforms, snappy, sassy, salty, wise words for authors and publishers, The Crowdfunding Guide.
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Simon Severino helps business owners, coaches, consultants and speakers and all kinds of people discover how to be able to run their company more efficiently, which results in sales that soar. And he created the Strategy Sprints method that doubles revenue in 90 days.
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Tom's thoughts on Memorial Day and his special project to help do good in the world.
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Accountability and leadership keynote speaker Sam Silverstein's mission is to empower people to live accountable lives, transform the way they do business, and to thrive at extraordinary levels. He works with organizations worldwide, and he helps them build powerful workplace cultures and long term sustainability. He's the founder of the Accountability Institute and a Certified Accountability Advisor. He's the author of 11 books, including I Am Accountable, Non-negotiable and No more excuses.
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Helping Others. You have strengths that could help others, and using those strengths can help you and your business too.
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Referral marketing. I can't tell you how many times other people have referred me and my products and services over the years. Now, some of it I can track because the people used an affiliate link to refer my stuff, but far more have sent me customers and prospects just by word of mouth. I'm going to talk about both of those kinds of issues.
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Tim Fitzpatrick is an entrepreneur, business owner with expertise in marketing and business growth. And he knows business growth because he grew one business 60 percent a year. That's pretty serious. He's got 20 plus years of entrepreneurial experience with a passion for developing and growing businesses. He currently owns Rialto Marketing and helps service businesses simplify marketing so they can grow with less stress.
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Mickie Kennedy founded Ereleases over twenty two years ago to help small businesses, authors and startups increase their visibility and credibility through press release marketing.
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Crowdfunding. How to get the money for your projects and never have to pay it back. How cool is that? So what exactly is crowdfunding? Well, it's where you get lots of people to participate in your projects, and I'm going to emphasize the word to contribute or participate, because in most cases, everyone that gives you money gets something in return.
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Michael Angelo Caruso teaches presentation skills on five continents. He's worked with Hallmark, Bank of America, Verizon, Rayovac, Citco, Nissan, many others. He's the author of Work Hacks and Dear Michelangelo, A Father's Life Letters to His Son. What a beautiful book there. He also has a highly rated speaker coaching class titled Present Like a Pro, and he loves exercise, movies and travel.
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Dominique Dom Brightmon is a DTM. That's a distinguished toastmaster. He's an award winning speaker and certified member with the John Maxwell team. He's the best selling author of Going North, Tips and Techniques to Advance Yourself. Also, Stay the Course, The Elite Performers Seven Secret Keys to Sustainable Success. And he's a contributing author to Crappy to Happy, sacred stories of transformational Joy.
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Bad reviews. Well, nobody likes to get bad reviews, but maybe I can reframe your thinking a little. You just might see how they can be used to your advantage. You really can't stop bad reviews. I mean, you can certainly decrease them to almost zero like I have by being fanatical about customer service. In fact, research that's come to light is showing that being pretty much perfect can have negative effects.
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Amy and Ian Anderson are a married couple from Tampa, Florida, that have been running their web design business together for the past 12 years, in August 2020, they rented out their house and they're now traveling around the world, changing countries every three months.
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Joey Donovan Guido is the owner of Cuppa SEO Web Design and the author of the book A Holistic Guide to Online Marketing. So in addition to running his web design firm, he offers consulting and speaking services based on the principles found in his book.
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Website hacking. So how do you know if your website has been hacked, while sometimes you don't? Sometimes the hacker is using the resources of your website server or your hosting service, where your website is held to send spam emails and do other kind of nasty things.
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After working as a network engineer at companies like Compaq, HP and Microsoft, those are all dreaded jobs folks, Dr. Ty Belnap started his own Web design and online marketing company called Port Bell SEO, and he now lives in Seattle, Washington. He has four employees, but guess what? The closest one to him lives in England.
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As the co-founder of the Community Leaders Association, Warren Carlyle, a community building strategist who works with purpose driven brands and influencers to build highly engaged online communities. And he's going to really go into depth on the differences in what you may think that is. Now, he's also the founder and CEO of Octonation. It's the largest Octopus fan club, a non-profit organization that inspires conservation of the ocean by teaching the world about octopuses.
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GoDaddy. The things I'm going to talk about are simply my opinion. But if you check around, you'll see that what I say is corroborated, and is pretty much common knowledge among advanced marketers. But let me start off by saying this. Any time you see a company that sells Web services advertising massively on TV. you can pretty much bet the farm, it's designed for people that don't know any better.
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Victoria Wieck is a highly successful entrepreneur. She went from a penniless immigrant to generating over $500 million dollars in retail sales by turning her passion for jewelry design into profits. She did go to the corporate world, which is kind of cussing on this show, but she got smart and she got out of it and she started a small company so she can spend more time with her family and not be commuting all the time. But she had no money, no mentors and no inside connections.
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Jeff Morrill co-founded Planet Subaru. It's nicknamed your undealership. And that was back in 1998. He built it into one of the most successful privately held car dealerships in the United States. And you just type that in, there's articles in all the magazines about this, what he's done with this particular business of his. And so he later started other businesses in automotive, retail, real estate, telecommunications and insurance that generate over a hundred million dollars a year in annual revenue.
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Amazon FBA. Well what is it? It's called Fulfilled by Amazon. This is where you have a physical product, you ship it to Amazon. When someone buys the product, Amazon ships it to them, collects the money, takes out their fees and sends you whatever money is left. And there's lots of courses and lots of people bragging how much they sold by doing this. Now, you got to excuse me for being skeptical.
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Dr. J. Murray Hockings, he's Dr. Jeff to me, is the world's number one diabetes reversal doctor. He's a published author with thirty years of experience. He's the CEO, founder of the company Help Your Diabetes with one physical location. But now, twenty eight virtual locations and a world class digital platform and app, and he's given over 400 diabetes presentations in the past 12 years in six countries and has a mission of reversing diabetes in millions of people around the world.
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Dan Chan has been featured on ABC, Bay Area BackRoads, Radio Disney, The Wall Street Journal and The Hustle. In 2020, Business Insider and CNBC, who's still chasing him around, by the way, both featured him twice. And he's a favorite entertainer among Silicon Valley billionaires. So I'm really thrilled to have Dan Chan here.
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Now if there's one thing for sure that you must do, especially if you are new or relatively inexperienced in paid traffic, is you must obsess. In the early days, I made a horrendous mistake. I put an ad in on Friday. I didn't put in safeguards. I'm not even sure that they existed on the ad platforms in the early days. I got too busy over the weekend to check. By Monday, I owed Google $8000 and I had to pay it. Oh my God. It hurts me to even mention that. But know if it saves you, then I'm doing my job.
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Dan Pilla is a tax litigation specialists with over forty years of experience helping people and tax professionals solve IRS problems. Now, his research and work started the tax resolution industry. And The Associated Press said that Pilla probably knows more about the IRS than the commissioner of the IRS. I could guarantee that's true because Dan is a real professional and a lot of those people are pencil pushers.
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Anatoly Specter is from Eastern Europe, but he moved to Canada at 21 years of age. So he changed his career from business software development and he got a great focus in three years to get a position where he works in some of the world's most successful I.T. companies, earning a six figure salary. But you know what wasn't good enough for him? He says, “I'm tired of working for somebody else”. So he started a side hustle.
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Today, we're going to talk about image optimization. And I know that doesn't sound sexy, but this is a very simple way you can improve yourself by being found online. And this is one of the common mistakes people make on their web sites. And it causes them to miss out on an important feature of Google, called image search. I'll tell you what you have to do to easily fix that problem.
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Chala Dincoy is the CEO and founder of Repositioner.com. She's a marketing strategist who's helped B2B service providers reposition their marketing message to successfully sell to corporate clients. And she put her time in at 18 years at all these major companies and has heard pitch after pitch after pitch. And that's why she felt the need to to teach people how to do it better.
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Dr. Morissa Schwartz is the owner of DrRissysWriting.com. It's a marketing and writing company. And she also has GenZPublishing.org. She's got a doctorate in literature from Drew University and a Master's in Communication. She's been featured in Forbes and MTV. She broke a Guinness World Record for creating the world's longest chain of bracelets, and she's a best selling author. Morissa seeks to inspire others through words and a positive attitude.
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What is the value of Ebooks? Tom goes through what it takes and how you can increase your business, plus the WHY of Ebooks. Listen and take good notes!
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Tracy Brinkmann's here and he hit rock bottom using drugs, went through a divorce, a bankruptcy and even the death of an 18 month old daughter. But he went from that to running the planning and marketing departments of some of Corporate America's finest companies and then started his own company, helping driven entrepreneurs and coaches scale their businesses by crystallizing and monetizing their passions. And now he's hosting his podcast focused on driven Dark Horse Entrepreneurs.
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Nadia Holliday, better known as the “Wall Street Chick”, turned realtor in the state of New York, and she's a two time self published author. She's a playwright, a screenwriter and actress, an event host, serial entrepreneur, a financial consultant and a wealth builder. Now, here's a fun fact about Nadya that she'll tell us more about. She's bi lingual and that's Afro Latina. I never heard before. And she originally hailed from Baton Rouge, and you may have previously heard her on the radio.
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Tom gives you a whole new bunch of cell phone automation techniques in this episode. NO APPS REQUIRED! These will make you faster, more efficient and tap into your inner techno-wizard! Also, listen to episode 367 for the first part of this series that details which apps to use and why.
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Kellen Fisher spent more than 17 years as a commercial real estate broker. And finally, at the ripe young age of 55 and in the middle of a worldwide pandemic, she decided to follow her passion. She used covid to redefine herself. She started a company called Cards that Wow. And it's now grown into an international scope.
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Jen Amos is a gold star daughter, a veteran spouse and host of the award winning podcast Holding Down the Fort that highlights the needs and perspectives of career military families. Now she is the community relations director of an award winning business, U.S. Vet Wealth, which she runs with her husband, Scott Tucker.
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Lindsay Adams is known around the world as the relationships guy. He teaches business owners and salespeople how to get into relationships quickly and how to leverage those relationships to get more business. And he's a best selling author and an accomplished conference speaker. He was recently recognised by the Australian government and awarded the Order of Australia medal. And I understand that he is the only person in the world in his field to get that.
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Josh Tapp is the host of the Apple iTunes Top 50 Marketing and Entrepreneurship podcast. He's worked with some of the world's top entrepreneurs, discovering their top business success secrets and he shares them with his audience of raving fans. He's also helped over 500 entrepreneurs to monetize their personal brands through his proprietary Parthenon method.
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John Lee Dumas is the founder and host of the award winning podcast, Entrepreneurs on Fire. It's got over a million monthly listeners and a seven figure annual revenue. Now, he's spreading entrepreneurial fire on a global scale. This is his first traditionally published book, “The Common Path to Uncommon Success”. And it's available for preorder now at UncommonSuccessbook.com.
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I want to tell you about a common sense topic. And it's usually right in front of our faces, but I mean, even I've been guilty of ignoring it because it's so frustrating with the rapid pace of change with regard to all the social media outlets. And I'm not talking about new social media openings. That's one thing that's a pain in the neck like TikTok. Is it new or what? But each social media is always coming out with new features all the time.
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Jason Feifer is here with us and let me tell you first why I don't like him. The guy is such a great storyteller, he sucked me into watching or listening to a 42 minute podcast on elevator history. He sucked me in. I couldn't couldn't stop listening to it, but he is the Editor in Chief of Entrepreneur Magazine. And he's the host of the podcast Build for Tomorrow, which I think was the podcast he sucked me in on, which is about the things from history that shaped us and how we can shape the future.
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Jeff Herring is the creator of Content Creation Nation and Smart Content Income. His students and members discover how to create repurpose profit with all kinds of content. And he's a single dad of two sons, two large dogs. And guess what? All of them are housebroken. How do you like that?
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Let's talk about hashtags. Boy, you can use these things just about everywhere now, including Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest, and probably a bunch of other places, too. So let's talk about why you should use them. Well, it helps you target an audience and helps them find you.
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Reiko Scott is a Japanese American part time author and full time emergency medicine physician. She enjoys connecting the two through narrative medicine, as well as tearing the two apart through speculative fiction. Her first non-fiction book she co-authored with her father, David Merriman Scott, is a Wall Street Journal best seller. It's called Fanocracy.
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Burke Allen is the head of Allen Media Strategies. It's a media marketing, PR and talent management firm with authors, entertainers and interesting subject matter experts as clients. He's a veteran broadcaster and On-Air Talent. He's a former radio station owner and consultant and he's still a West Virginia boy at heart.
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I'm going to talk about Instagram and I teach my students what to do. I do it to grab email subscribers, which should be your ultimate goal as well. If you want to wade into the Instagram waters, Tom gives you the tips and tricks to make your efforts as effective as possible.
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David Meerman Scott spotted the real time marketing revolution in its infancy. And I believe it because I've been watching this guy for years and he wrote five books about it, including the new roles of marketing and PR, which is the one I started with, and now it's in its seventh edition. More than 400000 copies sold in English, and it's available in 29 languages from Albanian to Vietnamese.
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Rael Bricker is a collector of experiences and observations. He's built an education business with six campuses and 4000 students. He wrote a book and we'll be talking about that here. But he says, listen, business is simple. Business is not complex. Dive in and adjust your course while you're moving.
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These are some things I've learned after 44 years in business. That's formal business, and as I was jotting these down, I was thinking, what order should I present these things? And I figured that that would take me longer to figure out than actually telling you about the ideas. So they're not going to be in any particular order here. Now, if I had to pick one of the most important things I've learned not only in business, but in life, it's persistence and consistency.
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Dr. April Brown is a licensed mental health Christian counselor in three states. She's a nationally certified counselor, a Florida certified sex therapist and a qualified clinical supervisor. She also mentors three counselors, supervises 10 beginning counselor interns and she helps them get in their own private practice.
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Marc Bullard is back with all new YouTube tips and tricks from the latest batch of changes and updates they've made. Pay attention and take notes for more YouTube goodness!
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This topic is about writing about something when you know nothing about the topic, and being proud of your quality work when you're done. And if you've been following me for a while, you know, I emphasize quality over everything to give you long term credibility. So how could this possibly be that you can produce a high quality book when you know nothing about the topic? And why would you want to do it in the first place? Listen in and find out!
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Nathalie Mullinex has worn every hat in the real estate industry for over 35 years. Her passion is being a change agent. She started with creating real estate menu systems in 1994. And her real estate teaching supports many small mom and pop brokerages and allows Realty Universal to donate and serve the much needed areas she's passionate about, which are starving children and wounded adults.
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Adam A. Adams is here. He's also known in the real estate community as triple A. He's devoted himself to educating and inspiring investors through events podcast, his program and his thriving Meetup group. Today, he's going to talk to us about all the great things he's doing, helping other podcasters really blow their show up.
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Getting the right domain name can make or break your business! Tom gives you the tips and tricks you need to navigate safely when you are purchasing your domain name.
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Deirdre Tshien is the founder of Growth Boss, a leading mentorship program for online business owners wanting to scale to multiple six and seven figures using the power of tribe building funnels and human connection. She's a serial entrepreneur having founded and led five businesses across three industries in the last seven years, and has navigated the entire spectrum of experiences and emotions; the good, the bad and the ugly.
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Nikki Nash is a Hay House author. She's a podcast host and a business advisor who equips entrepreneurs with the support and resources they need to share and profit from their message. She's a recognized expert in marketing and business strategy, and her insights have been featured in Business Insider. Forbes and BossBabe. She is a boss for sure, and she's been in lots of other media outlets.
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Clubhouse is a new social app that takes interacting with people to a whole new level. Tom just joined and takes you through the steps you need to make this a valuable business tool.
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Nova Lorraine was born in Jamaica and raised in Connecticut. She's an award winning fashion designer, brand adviser, and she's the founder of the premiere Platform for Creative Entrepreneurs, Raine magazine. Nova's debut fashion collection earned her the best Haute Couture Designer of the year. Her designs have been featured on The View, in Essence, in Vogue Italian magazines. She's a poet and a storyteller at heart and has found success in her award winning nominated podcast, Unleash Your Supernova.
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Andrew Deutsch is the founder of Fangled Tech. In addition to its global marketing services, Fangled also offers consulting and know how to small businesses and startups. Through mentorship advisory programs at a very low cost, his services can be described as having an executive level member of your company at a fraction of the cost.
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Turn your life experiences into side hustles. For many years, I've taught you to make your hobbies legitimately tax deductible. Well, this is kind of a spin off of that, in that the things I'm talking about today could be hobbies, but they could be lots more.
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Ben Sklivas is coming to us from Montreal, Quebec. He's a 27 year old entrepreneur that has worked through adversity both in personal and his professional life. Ben speaks on how he changed his outlook on ADHD from being less than normal, to utilizing it as a superpower in everyday life.
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