Jeff Morrill co-founded Planet Subaru. It's nicknamed your undealership. And that was back in 1998. He built it into one of the most successful privately held car dealerships in the United States. And you just type that in, there's articles in all the magazines about this, what he's done with this particular business of his. And so he later started other businesses in automotive, retail, real estate, telecommunications and insurance that generate over a hundred million dollars a year in annual revenue.
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