This episode is not about getting on podcasts. This is about how to be great, and I'm saying great, when you get on and afterwards or after the podcast. There are lots of benefits of being a guest on other people's podcast and the biggest one to me is being exposed to other audiences with a warm introduction from the host of the podcast. I've made tons of money from people who never heard of me before by being introduced to them on someone else's podcast.
NOTE: Complete transcript available at the bottom of the page.
Screw The Commute Podcast Show Notes Episode 211
How To Automate Your Business – https://screwthecommute.com/automatefree/
Internet Marketing Training Center – https://imtcva.org/
Higher Education Webinar – https://screwthecommute.com/webinars[03:47] Tom's introduction to How To Be A Great Podcast Guest [05:20] WAY BEFORE the interview [18:34] BEFORE the interview [24:48] JUST BEFORE the interview [26:44] DURING the interview [32:44] Giving questions ahead of time [33:21] Sponsor message [35:21] AFTER the interview
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Viral Marketing – https://screwthecommute.com/46/
Erika Hatfield – https://screwthecommute.com/210/
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Episode 211 – How To Be A Great Podcast Guest
[00:00:09] Welcome to Screw the Commute. The entrepreneurial podcast dedicated to getting you out of the car and into the money, with your host, lifelong entrepreneur and multimillionaire, Tom Antion.
[00:00:24] Hey, everybody, it's episode 211 of Screw the Commute podcast. I'm Tom Antion and I'm here with you. And this is going to be what I've learned after hosting over 200 podcasts and being a guest on over a thousand radio TV shows and podcasts. So I hope you didn't miss episode 210. That was the veteran Erika Hatfield. She fought through three babies in three years, an army career, family illnesses, and still was able to create a thriving photography business. All right. Make sure you grab a copy of our podcast app in the app store, do all kinds of cool stuff with it. And we have instructions on how to use it at screwthecommute.com/app. Now, if you're listening to this around November 25th to the twenty ninth or so of 2019, you still have time to join my giant giveaway. So I suggest you go to the show notes as soon as humanly possible and join my sweepstakes and give away over thirty two thousand dollars in prizes and everyone wins just for joining. It's also a good example of a viral technique. Now, I covered viral marketing in episode 46 and any time you want to go to a specific episode, you just go to screwthecommute.com slash and then the episode number. So the viral marketing one was episode forty six. And when you join this contest, you immediately get a copy of my $27 e-book, The Kickstart Guide to Viral Marketing. Now, this is not the one I've been giving away on automation on most of my other podcasts. This is a special one that has not been given away in it's we sell it for twenty seven bucks. And plus if you join a contest and then tell your friends about it through the unique link I give you, you get 20 more chances to win if they join the sweepstakes. Plus you get five more chances to win just for sharing it on social media, whether anyone joins or not. So it costs nothing to join and you could win the grand prize, which is worth nineteen thousand one hundred dollars and there's forty eight other prizes, so you have great chances to win, especially if you share. So go to screwthecommute.com/211 and join. All right, our sponsor is the Internet Marketing Training Center of Virginia. It's a distance learning school which teaches legitimate techniques to make a great living, either working for someone else or starting your own online business. And if you're military, first responder or law enforcement, we have big scholarships for you and military spouses. We have a scholarship if you're eligible and depending on what where you're at. Along your your journey in the military, the Department of Defense has a myCAA program scholarship for military spouses. So we're eligible to give you that, too. So check this all out at IMTCVA.org. And if your military puts slash military, of course, that'll be in the show notes.
[00:03:50] All right. Let's get to the main event. This episode is not about getting on podcasts. This is about how to be great, and I'm saying great, when you get on and afterwards or after the podcast. There are lots of benefits of being a guest on other people's podcast. And the biggest one to me is being exposed to other audiences with a warm introduction from the host of the podcast. I've made tons of money from people who never heard of me before by being introduced to them on someone else's podcast. So this episode is picking things up after you secured the appearance. Other episodes, we'll talk about getting on the podcast, but this is after you've gotten on.
[00:04:39] Now I'm going to break it down into different sections way before the interview, before the interview. Just before the interview. During the interview. After the interview. So to make it so you'll know what to do in each part of that. And if this sounds like a lot of work, it is. This episode, like I said, is about being in great, a great podcast guest, not a lazy bum who wants to be on big shows with no work. That will not happen. And this is the work that's had me on some shows 13 times and invited back to shows that normally don't repeat guests very often or at all.
[00:05:23] All right, so let's get in two way before and say in this way before any interview. This has nothing to do with a specific interview. This is things you need to get ready if you want to be a great podcast guest. Well, you need to have a good microphone. A lot of people get the yeti microphones, the the blue or the other one. And those are great. Now, what you want to avoid is these cheap noise cancelling headset mikes. They always suck. I've never had a good one yet. And and from your end, you don't kind of know the difference, but from the other end, they can cause editing problems. That costs me more money and time to edit. So invest in a good microphone. You're going to be looking probably a hundred dollars or so to have a good microphone, but the publicity you'll get for this. So I don't want you counting chump change when people like me don't want you on if you've got a crappy microphone because we're competing at the highest levels on iTunes and if you sound like hell and we can't fix it in editing. I mean, you know, you're just. Nobody wants you back as a guest.
[00:06:37] Now, you should plan on wearing headphones. This helps create feedback, which again, sometimes you can't fix it. But at any rate, even if you could fix it is causing trouble for the host, extra editing time and hassle and poor quality. So you want to wear headphones so that when you're listening to the host, it's not going back into your microphone.
[00:07:04] Make sure you have a mute button and know how to use it in the system somewhere, so this way you could clear your throat while the host is talking. And now you didn't have to stop. The host doesn't have to edit that out. So it really makes it nice for the host and nice for you to be able to do stuff that while the host is talking.
[00:07:25] Have a good Internet connection. I mean, there's very few places now that you can't get good, solid Internet. We have happened to use FiOS, which has been totally consistent compared to take cable company, which is susceptible to weather more. But the fiber optics has been great and we just upgraded to the super fast speed. Although you don't have to do that to have a good solid internet connection.
[00:07:53] You should have knowledge of Zoom and Skype and whatever the host tells you they're using. You go figure it out ahead of time because I've had to cancel lots of interviews because the people were just clueless and can't even click a link and plug their microphone in. Well, that doesn't make you a great guess. That makes you a buffoon in today's atmosphere. And some hosts will just not reschedule you. You're too much trouble unless you're a super celebrity, which they desperate to have you on. But I mean, there's no shortage of podcast guests. Let me tell you that. So if you want to be on there and not get kind of blackballed because we all talk to each other and we'll say, well, don't have that person on, they don't even know how to plug their microphone in and causes hassle for us.
[00:08:44] Have a good HD webcam and lighting. Check this. This has to be done way in advance, folks. You have to hook your webcam up, mean the ones in your computer, if it's old, might be old standard definition and look like hell. So get yourself a good HD webcam. Make sure you know how to use it. Plug it in practice with people. Get your friends to practice with you. So you're not causing trouble for the host. And some are going to be just audio, some are going to be audio and video. So you want to be prepared. Now, if it's just audio, you can have a bad hair day. You can be naked if you want to. It doesn't matter. But if it's going to be video, you better be ready with lighting. And you want to make sure if you wear glasses that the light's not reflecting back into your webcam. I had a lot of hassle with that. So I had to learn how to dim my screen and put an external light that didn't bounce back into the webcam. This is all about video lighting, which if you've taken any of my video courses, you know, lighting is really, really important. Well, you've got to check all this out ahead of time.
[00:09:56] Set up a nice place to record. Make sure you have a nice background. Again, I got training materials and all this stuff. If you have like a harsh environment, put some bath towels down on a hard desk or put some wall hangings up on vacant walls so that you're not, you know, have echoey poor quality place to record. You can put a washcloth underneath your microphone if it's not on a boom like mine is. So these are things that help you sound better. And there's a couple things you can do. One is if you've got an echoey room, find a nearby closet. Get yourself an extension or set up in front of your closet where you're talking into the clothes hanging up in the closet, which is a great thing to deaden the noise. Another method is to get a big box, cardboard box. I call it a doghouse. Put foam in the inside like the kind of foam you get for bedding and glue that on the inside, then cut a hole in the side. That's kind of like an upside down U. It looks like a doghouse. And then stick your microphone in there and that'll cut out a lot of noise from your air conditioning and all the other things we'll talk about later.
[00:11:19] Make sure you got a quiet chair. I mean, it's no time right before you go on that the host is saying, hey, what's that noise? And your chair is making all kinds of noise. You don't want to be looking for grease and WD 40 right there at the last second. Again, you're causing hassle for the host and the hosts talk to each other. You don't want anything that's going to delay or hassle them. So make sure chair is quiet. OK. So that's recording environment. Now prepare yourself a really great freebie or multiple freebies depending on your audience. This gives great value to the hosts audience, but usually you're going to send them to a page where they have to opt in and helps build your list. But if it's a crappy freebie, then the hosts will get bad feedback about you because you know they had to opt in for you to spam them to death for a piece of crap. So make sure your freebies are really valuable.
[00:12:21] OK. Now I put hydration in here as way before because a lot of people have heard oh well my throat gets dry, my mouth gets dry, and so I'm going to have a lot of water drink a lot of water that day. No, that doesn't work. I've been training speakers since most of you before you were born. And the thing is, you can't hydrate the day of. You must hydrate at least the day before. If you try to drink a lot of water, the day of all it's going to do is when it make you go to the bathroom all day and in the middle of your interview, you're going to be peeing yourself. So you hydrate ahead of time, just making a habit of staying hydrated and you won't have trouble with your throat.
[00:13:03] Ok. Now here's some things you can work on to improve and. And. You're going to wonder why these things are important. Well, the things that I'm going to cover next and this is again, way before your interview is it causes lots of time and money of extra editing for the host. And if your episode takes twice as long to edit because you made a lot of these mistakes, you won't be a great guest and it will be harder for you to get invited back. And what I'm talking about here is verbal trouble. So lips smacks. This is a lip smack. And you need to record yourself before you go on a podcast and see. Am I making these mistakes? And then some of you experienced speakers out there and you know, you're the greatest of all. Great. Guess what? I've had 200 of you on here. And you're not the greatest of all. Great. You make these mistakes. It's not like being onstage. So check to see if you're making lip smacks. Put some lip gloss on or chapstick or something. And guess what, folks? It's not that I'm not guilty of all the things I'm going to tell you about, but I improve by being aware of them and recording myself and listening to my recordings and things get better and better and better. So lip smacks or one.
[00:14:31] Ums and Ahhs. Now I'm the last person that's a toastmaster promoter in a sometime. I mean, I got to the point where I just quit editing a lot of the stuff that made the guest look good because it's too much trouble. It just takes for ever to edit all these things out. So and um. And ah, is you've all heard of these. But there'll be something like this. I don't I don't know what what I want to say about that. You know, something like that. So that makes you sound bad. Makes you sound unprepared. Makes the overall show sound bad. The host is gonna be reluctant to have you back on if you're doing that stuff. And it's not that, like I said, that I don't do it myself. And some of them I leave in some of them I added out. But I'm getting better and better all the time. It doesn't make you non-professional. It doesn't do anything. But in this particular venue, it's troublesome for the host who wants to have a really high quality podcast. Now, if you're doing junkie podcasts, there were the hosts sounds like hell. It doesn't matter. But that's not the game that I'm playing. And I want you to be great so that you get on the bigger and bigger podcast and more and more people hear about you. So it's worth working on these things.
[00:15:54] Here's another one. Audible breaths, especially when starting a new thought. I can't tell you how many gazillions of these I've had to edit out. So let's say I'm making some comment and then I ask the guests some kind of question and here's how it gets started. Well, Tom, I'm almost choked doing it. It's like. Every between all these audible breaths are terrible, they sound really bad. You can practice speaking with inaudible breaths. You just have to try, just stop and think. That's all I'm going to work on today on a practice recording is not making my breath in between sounds and words and sentences and paragraphs audible. See, I'm breathing. But you didn't hear did you? And I didn't edit it out. But if I went like this, well. All right, what's next? It's it's just troublesome for the host. So work on that. Improve on that. We get the so ands so. And yeah, I want to tell you about that. Yes. So that's no good. You knows, I get tons and tons of those. You nose, your nose, your nose.
[00:17:22] I get people starting one thought and switching to another. So, Tom, I want to tell you about. No, wait a minute. Let me tell you about. So, yeah, it's OK to do that once in a while. But when you do it over and over and over because you're thinking faster than you're talking, it just creates an incomprehensible show and you won't get invited back.
[00:17:45] Double or triple starts to words beginning a sentence. Remember, folks, we need to get into what to do before the interview. Yeah, we're on way before the interview for you, improving your skills. So a double or triple start is something like this. The Christmas parade. And it says, I laugh when I'm doing it big because it sounds stupid when I do it on purpose, but when people are just doing it regularly through a podcast. Oh, it just sounds terrible. And I'm talking some of the most professional speakers and I have a lot of audience and guests that are professional speakers. But again, it's a different venue. This is a recording that people are listening to you. So those are the things you can do way before you even get booked for a podcast.
[00:18:38] All right, now let's get into before the interview. So you've got a particular podcast booked. Now what do you do? You completely fill out any surveys or questionnaire that the host requests. Now, if you're asked, you can provide questions and you should have them ready to go any way for any kind of interviews you do. Now, here's a super tip for you for broadcast radio. You should put the approximate time to answer the question and the host is going to love you. They're gonna think you're a super pro because they might look at their clock and they've got a hard break. Coming up in 60 seconds. So they ask you a 15 second question and you say it takes 30 to 40 seconds to answer. Perfect. So they love that it makes you look like a really big pro.
[00:19:31] All right. For podcast, read reviews to get an idea of what people like about the show or they don't like about the show. Check for sure if it's audio only or audio and video that makes a big difference. If you think it's only audio and it's audio and video. All of a sudden you're scrambling to get your lights and your webcam and brush your teeth and shave and do your hair. All this stuff at the last minute. That's because you didn't pay attention in the beginning.
[00:20:00] Now we create a page in our Web site for that show so that when I'm sending somebody like I'm on entrepreneur on fire, I say during the the event I'll send people to the entrepreneur on fire. Page. And the hosts love that you're promoting their show and and on that page, their affiliate link is there, so if they buy anything. So talk about that a little bit later, but you've got to make this page ahead of time. Then you provide an intro for you and customize it for the topic. And for the audience. So if I'm speaking to veterans, I might have a little bit different intro than if I'm speaking to accountants and usually podcasts or about, you know, you can kind of tell the audience by what the podcast is about as opposed to just general broadcast radio, that's not about a specific topic. You tell the host ahead of time you're going to promote your episode so that you'll need to know when it goes live. This is all before you get on the interview in. The host is starting to think, wow, this person has a good guest that they're going to promote the show. The other thing you want to do is ask if arriving early will hurt other previous shows. And this has happened to me before because I'm a real stickler on being early. If you're not early, you're late. So some people are using like zoom or something that they don't have it set to put me in a waiting room, so I popped in the middle of a show one time. So that was a mistake I made by not asking. So now I ask if arriving early is going to hurt other previous shows.
[00:21:40] Now, for God's sake, listen to one or more of their shows. You just sound so stupid. If you've never listened to their show and things happen, then you should have known about it and you didn't. And one of the things is you want to note any regular segments of the shows and be ready for them. Maybe they have a segment on five rapid fire questions and you never even knew that and you're not even halfway prepared. You sound like a goober. Don't know what's coming. Maybe they have a segment that ask you to tell something that nobody knows about you. You're not ready for it. It's your fault because you're not ready. Read the show description and the bio of the host. And learn how to pronounce the host's name. Ok, that's definitely a no no. If you get on the show live and and you don't even know how to pronounce the host name and you might find some common ground when you read the bio of the host of things that you can mention, like where they're from, maybe you're from there, maybe you went to the same school, you know, so it gives you talking points. Another reason you want to listen to the shows ahead of time is you want to pay attention to how much the host talks and how much the host lets the guest talk. Some shows. The host just is a big ego trip and wants to talk and show how smart they are the whole time. And some shows, they don't say much of anything and they let the guests talk. And some are in between, the in-between ones are the best they go. A nice conversation. But pay attention to that and then you'll you won't be surprised when you had this long story. And the host doesn't give you time to tell it.
[00:23:26] So after you listen to these other shows, go leave a rating and review on iTunes or wherever they ask you to and then let the show host know that you did it. So even before your interview, they're thinking, wow. Because all the shows I mean, some of the super big ones don't care anymore. But the show to grow needs reviews and ratings. So you show the hosts that you did a rating and a review. They're like, wow, that was nice. You know, I usually have to beg for them in this guest that is proactively.
[00:23:59] Now, this is also a time, remember, before the interview. You can create bulleted notes. And even if it's a video interview, it doesn't make any difference. You can recreate bulleted notes that can't be seen from the camera. I've got an iMac here when I'm doing the interview. It's taped up to the side of the screen. Nobody sees it and nobody notices if I glance at it. So you create those ahead of time and have them ready. And then customize the darn thing. Really if if they're accountants. You should know that if they're holistic health care practitioners, you should know that if it's a general audience that's rare for podcasts because they're usually about a certain topic, but at least the audience is interested in that topic. So you should customize to that topic.
[00:24:51] All right, now we're on the day of the interview. This next section is just before the interview. Go to the bathroom. Don't drink any carbonated beverages or milk type products unless you know and you've practiced and listen to yourself on recordings. After doing that, most people are going to start burping or if it's a milk type product or creamy type product that's going to coat their throat causing phlegm and causing them to clear their throat. So avoid those, but have some water handy already. Turn off all your phones. Now turn off the air conditioning or anything that's making noise. I mean, freeze yourself out right beforehand. If you're in a hot climate and then turn it off and anything that's making noise, then you kind of you know, when you live in the environment, you miss things. So one lady had a grandfather's clock. I said, I'm saying, what's that noise in the background? What noise? She said. I said, that noise. That clicking. Didn't you hear it? No. What are you talking about? And I said, stop and listen. And it was. Tick, tick, tick. It was her grandfather's clock. Another guy had a fish tank there was making noise there. Unplug the bubbly thing on the fish tank, say so. Take care of all that so the host doesn't have to, because if the host misses it and it comes out on the recording now, you may have ruined the whole interview or caused them a whole lot of hassling, editing hassles.
[00:26:28] Put the dogs away. Put a sign on your door so people don't ring your doorbell. Don't forget to take it off when you're done. Tape up your bulleted notes so that they can't be seen from the camera. If it's a video interview, if it's audio, you can have notes all over the place and be on time or slightly early.
[00:26:48] All right. During the interview. Use the host's name and pronounce it properly. Please be conversational. I had somebody actually get on and read the answers to their questions and I was like, oh my God, this is bad. Oh, I had to stop it and say, hey, we put you just talk to me. Don't don't read. I can tell you're reading. And they said, Oh, yeah, sorry. I want to make sure I did it right. Well, I'd rather have a few mistakes in it than you sound like a robot. All right. So be conversational, laugh and have a good time. I mean, this is not it's not usually life and death stuff here. And it needs to be entertaining. The more entertaining it is, the more listens you'll get and the more that the hosts will want you back. Make sure you don't leave dead air. Now it's easily edited out in a podcast. But again, you're making editing and you're sounding like a goober. Dead air is like when nothing's being said. So the hosts ask you a question and you have like no response. Or maybe you're thinking. Did you hear that? That was dead air. No, you didn't hear it because I purposely said nothing. No good. You want to keep talking. But don't run off on super long stories which don't let the host get a word in. Leave space for the host to talk. Now, here's the thing. Some hosts would be happy about that because there's less work for them. You know, they can just sit there and. I mean. I mean, truly, there's times when I'm checking text and stuff while the guest has run off some long story. But on the other hand, don't just give one word answers, that's really weird. The host asked this nice, long, complicated question and you say, no. I can't even do that without laughing. So that's no good either.
[00:28:51] Now, if you really want to be a great guest, have several stories ready to go that make the point you're trying to make. I have all kinds of stories. But here's the super tip. I usually have three different lengths of the same story. That way, if I know the podcast, then this probably I should've mentioned this earlier. You should know how long generally that they want to go. But if I know it's a super fast podcast, it just clips along really fast. I'm going to use the shortest version if it's a mid length podcast. I'll use a mid length version of the story and it fits along whenever we get done is good enough. Then I'll use the long length of the story. Say so. Just make sure the short lengths have enough detail that people get the point that that's a good super tip.
[00:29:40] Now, you can jot down notes during the show if it's audio only you can, John, all kinds of notes. But even if it's video, you can jot down a little note to yourself to respond to something that the host said. Now, another like kiss of death is avoid as much as possible. Don't ask for a do over. In other words, keep asking the host. I didn't really say that the way I wanted to let me do that again. I once in a blue moon that might be OK, but you're just causing hassle for the host and it makes you sound unprepared. So avoid that. Now it's possible you'll blurt out something that's really shouldn't be said. You could say, Listen, Tom, I shouldn't have said that. Can we cut that out? And I'll certainly do that. See, but if you were doing that all through the episode, you're always doing that. They won't want you.
[00:30:42] Now, you can address listeners directly. I do this all the time. I say stuff like, hey, folks out there, I want you to really pay attention to this. So in other words, I'm not talking to the host. I'm talking directly to the listeners. The host doesn't mind, that's it's just interesting and forces their attention a little more. So that's perfectly fine.
[00:31:02] Now, don't fidget and shuffle papers or sit down your water bottle or cup, you know, some people have a cup of coffee there in the mug hits the table like like this. That's just cause in editing hassles for the person. And that's a good time to have a mute button. If you know that the host is saying something that's going to take a minute or so or even 20 seconds. You hit your mute button, take your drink a coffee, slam it down and beat your desk with a hammer. If you want, nobody can hear it. If you have a mute button. Now, don't forget how to use the mute button because if you think it's on and it isn't, then that can be embarrassing. So don't do that.
[00:31:46] And now give. Make sure you give away your great freebie. You know, the host forgets about it. You don't want to forget about you've got to have an agenda while you're on here. Get your opt in when they go over and grab the freebie and you can hype up the freebie. You can tell how great it is and that the host likes that because it gives great value to their audience.
[00:32:08] And try not to contradict and make the host look bad. Now, it doesn't mean you have to be a yes person. You can have alternate opinions. For instance, if the guest says, hey, I do this this way, this is way, I like to do it. I'm not going to just go along with that and just let it go. I'm going to say something like, well, yeah, a lot of people do it that way, Joe. But here's another possible way for some other people that might like to do it this way and this way I do it. So you're not contradicting them. You're adding to the value rather than just saying, no, you're an idiot. Joe, guess what? You ain't going to be on again.
[00:32:49] All right. Now, even if you're if you've been asked to give them questions ahead of time, don't count on them being used. And if they are used, don't count on them being used as you wrote them. Just because you're ready for a certain set of questions that you gave them in advance doesn't mean that they're going to use them or even got 'em. Some real busy host may have never even seen them. Their assistant didn't give them to them. And they're just on the interview. And there you go. None of the stuff you're prepared, is there. So that's why the more you practice, you can be ready for anything.
[00:33:27] All right, so I'm going to get into what to do after the interview and just a second, but you know, I'm kind of down on my knees begging you to check out a particular webinar or you can pass this webinar on to somebody else that could use it. I mean, has to do with higher education. If you're considering getting retrained because you hate what you're doing or you want a better life for yourself and your family or you like to have a lifestyle business like Tom, Mr. Screw the Commute has. Hey, maybe your nephews and nieces or even neighbor kids are thinking about going to college and spending a fortune and coming out with no marketable skills. Well, maybe you just want to watch this webinar and be prepared to be mad because you're going to see some of the bad things colleges are doing, like inflating grade point averages and and just jacking tuitions up with no justification while the justification is there jacking grade point averages up to make it look like they're doing a better job teaching when all the testing is showing the kids are dumber. So be prepared to be mad. But it could save you a couple hundred thousand dollars by watching this thing. And we also have a downloadable MP3 version of it in case you want to listen to it on the run. You won't see the visuals, but you'll hear the enough to get mad. Put it that way. So check that out at screwthecommute.com/webinars or you can just go to screwthecommute.com and click on webinars. And hey, if you say, you know, I don't want that to happen to me or my family or my friends, then get in touch with me and I can talk to you about a powerful education that doesn't take long to get. You know, my school is considered vocational and every small business on earth needs the things that we teach in this school. So jobs are just waiting out there for you. So check that out at IMTCVA.org and contact me personally and I'll talk about your future online.
[00:35:27] All right. Let's get back to the last part of the main event. What to do after the interview if you did all this stuff so far. You should have been probably in the 98 percentile of guest that that host has had on, because most of them don't do even part of this stuff. And the host knows it. After you've done lots of shows, you can tell who prepared and who didn't. So you're already in a good place. But after the interview, find out when your episode goes live and then promote it like crazy. Then send a thank you note. I mean, some people send them to me written. I don't really do that. I might send an email, but I don't really like these these automated cards that come in the mail that I know they just hit a button for. I actually don't even read them. It makes me so sick. Send me an email. Don't pretend to send me something nice by sending me an automated card. I hate that. Or, you know, send somebody a written thank you note, then send comments that you got to the host from your social media about the episode that you were in and that kind of proves you promoted it. Now you know how many people do that? Hardly anybody does that. So you will stand out far above the crowd for doing that. Tag the host on all your profession, your promotional efforts. And then follow up for another appearance and then here's the kicker and why a lot of times I get invited back. I send them an affiliate check or paypal, because I made money off of people that came from their podcast. And that's something that I mentioned earlier, that you make a page on your website about that show, put the host picture, put your picture, put an opt in where the freebie is. So, for instance, you know, I'll give John a little extra promotion here that made a lot of money off of him from entrepreneur on fire. So so it's screwthecommute.com/fire. And you see John there, you see me there and the the opt in where you get a freebie. And then if you had to buy something, then John gets a commission. Now you won't get a commission from this episode. It only comes from his list. But anyway, that's how it works. So the you know, when you're sending money to people, it changes the whole thing. It reminds me this this organization I spoke at, they had a mandate that you only could speak there once. They never had the same speaker ever. It was in their bylaws. I'm laughing because I was there five times. Because every time I was there, I made money. In fact, I kept him from going bankrupt one time. So, you know, money talks, right?
[00:38:23] So anyway, that's how to be a great podcast guest, not just a podcast guest, not just I think I'll get on a podcast, see how it goes. That's how to be a great podcast guest. And it will I swear to you, it'll pay off like crazy because you will be put in front of tens of thousands if you really get on this. Even hundreds of thousands of people that never heard of you with a warm introduction because you're on that show and they they know and trust the host. So this is a powerful way to promote. But if you just slog your way through it and and do all the opposite of all the stuff I told you, nobody will want you back. They might even not air your episode if it's that bad. So do this and you will be a great podcast guest.
[00:39:16] All right, folks. So I will catch everybody on the next episode. This is one of my Monday trainings. On Mondays, we do in-depth trainings on things that have made me or saved me a lot of money. And on Wednesdays and Fridays, we interview great and successful entrepreneurs and they give you lots of tips on how they made it. All right. Catch y'all later. See ya.
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