Alain Burrese is an active shooter response instructor. He served in the U.S. Army with the 82nd Airborne Division at Fort Bragg, North Carolina and with the 2nd Infantry Division as a sniper and sniper instructor in South Korea. He's currently the director of Active Defense Training for Reflex Protect. He's trained more than 6000 individuals, including teachers, school administrators, doctors, nurses and staff on basic and effective strategies of surviving active threats.
If you want to rapidly increase your business, raise your fees and travel on somebody else's dime, get over your problem with public speaking. It can enhance your regular business that's not really totally based on speaking and do all these great things for you. The benefits are just enormous. And most people hate public speaking, so you can pass up thousands of competitors if you have the guts to do what they're not willing to do. And that's learn to become a professional level speaker.
Jason Hanson is a former CIA agent. A New York Times bestselling author and he went from a boring CIA job to a completely lifestyle based business based on what I love, hard work and hard selling. And when I say hard selling, I don't mean obnoxious selling. He's a master storyteller and he does story based selling to his target market and has built himself a multi-million dollar business out of it.
Stephen Colon leverages a process for internal teams to follow and companies to use. It was built with over 13 years of professional leadership and sales development and eight plus years of small business ownership, where he worked with companies on change management, engagement and strategic alignment to their business objectives. Now he now owns and operates a podcast production agency known as Knucklehead.
Free publicity. I built my entire career long before the Internet was around with what I called media marketing. What I'm covering today is based on a four hundred ninety nine page book I wrote with Joan Stewart, The Publicity Hound, which tells you how I got on radio and TV and in print all around the world.
Ilya Pozin is a serial entrepreneur who immigrated to the U.S. when he was eight years old. Ilya started his first company in high school and that's where I met him and built his second company after moving to Los Angeles. After selling both companies, he founded his third company called Pluto TV, which Viacom acquired this year for three hundred and forty million dollars. So Ilya is not only an aspirational entrepreneur, but a prime example of the American dream.
Nicole Hubert has been training dogs professionally and competitively for over 15 years. She attended the world renowned Tom Rose School just after high school, which gave her the foundation for competitive dog training, pet training and police dog training, which is how I found her. She's trained, bred, sold and handled hundreds of dogs for police, private security and personal protection, as well as train thousands of pet dogs around the country.
Let's talk about how to get more people to show up for your webinars. This is Part 2 of a two part episode. The more people that show up for your live webinar, the more money you will make the fastest. These people are the most gung ho. So in this episode 220, and episode 217 last Monday, I'm going to show you a bunch of ways to get as many people as you can to show up for the first webinar.
Steve Hart is a professional magician, a speaker, a life coach. He's a mystic and a wizard of self-discovery. For over 30 years, he has entertained audiences with his magic and speaking programs all across America. And as a self-discovery expert, Steve helps people discover the wealth hidden within themselves. He has been certified as a life coach through the Life Coach Institute. He's a speaker and trainer for corporations, associations, educational institutions and spiritual groups.
Kurt Ballash is a U.S. Army veteran and owner of Ballash Woodworks, a custom woodworking shop located in Fayetteville, North Carolina. He has found his next mission through the family trade that allows him to step into helping other transitioning soldiers identify their purpose after service through the artisans outreach program that he created.
Let's talk about how to get more people to show up for your webinars. Even though we are definitely going to set you up to make more money on your webinar as I covered in episode 214 last Monday with replays. The more people that show up for your live webinar, the more money you will make the fastest. These people are the most gung ho. So in this episode 217 and then next episode is 220 next Monday, I'm going to show you a bunch of ways to get as many people as you can to show up for the first webinar.
216 - She's a Big Time Actress, Director and Producer: Tom interviews Elena Evangelo
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Born and raised in Manhattan, Elena Evangelo is an actress, writer and filmmaker. She's a graduate of Vassar College with a B.A. in English and French. Elena went on to earn her MFA from USC School of Cinematic Arts and she graduated Phi Kappa Phi. She's a recipient of the Jeffrey Jones Screenwriting Scholarship and Ray Stark, Ted Turner MGM Award. She continued her education in Paris studying French theater with NYU's Tisch School of the Arts.
[03:30] Tom's introduction to Elena Evangelo
[07:32] What does a Producer do?
[10:34] Always wanted to be an actress
[12:03] The “business end” of Hollywood
[21:11] The work she's most proud of (wink wink)
[24:34] Meeting Patricia Kara (Tom thinks they're sisters!)
[27:39] Independent contractor vs. W-2 as a Director
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More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business
I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906
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After you sign up, check your email for instructions on getting in the group.
Born and raised in Manhattan, Elena Evangelo is an actress, writer and filmmaker. She's a graduate of Vassar College with a B.A. in English and French. Elena went on to earn her MFA from USC School of Cinematic Arts and she graduated Phi Kappa Phi. She's a recipient of the Jeffrey Jones Screenwriting Scholarship and Ray Stark, Ted Turner MGM Award. She continued her education in Paris studying French theater with NYU's Tisch School of the Arts.
So I thought I'd do a little switcheroo on you because normally I do interviews on Wednesdays. But I've been working on flash briefings this past weekend and I've covered those in episode 202 and I highly suggest you listen to that episode if you didn't or if you did, listen to it again. I want you to get in on this totally free way to get in front of potentially millions of people on Amazon. It's a really good time to do this so that you get in on and get a foothold of subscribers before it gets saturated.
Webinars are a powerful way to sell. And I've made a lot of money not only with live webinars, but the most money comes in from webinar replays. We're going to stipulate here that you have a topic that someone wants to hear. And you have something to sell related to that topic. It is possible to sell an unrelated product just from doing a great webinar that proves your expertise. But it's much harder and you probably won't sell as many as you would if the product was related to the webinar.
Ed Primeau is a digital media forensic expert and founder of Primeau Forensics Ltd., a well-respected global digital media forensic company. He's testified in courts in the United States and worked on various international cases. His forensic practices include forensic audio and video authentication, forensic enhancement, as well as biometric voice identification and evidence recovery.
Laura Steward is a sought after speaker, business adviser, radio host and author. After building and selling her highly successful technology services company, she started Wisdom Learned LLC, a company dedicated to educating leaders based on experience and wisdom learned in the trenches.
This episode is not about getting on podcasts. This is about how to be great, and I'm saying great, when you get on and afterwards or after the podcast. There are lots of benefits of being a guest on other people's podcast and the biggest one to me is being exposed to other audiences with a warm introduction from the host of the podcast. I've made tons of money from people who never heard of me before by being introduced to them on someone else's podcast.
Erika Hatfield has worked as a professional photographer for over 12 years, after completing her master's degree in education and finding out working in a school was not a good fit for her. She started a second business called Next Level Photo Education. She develops courses for kids and adults, and mentors aspiring professional photographers.
He's a U.S. Army veteran. He's an entrepreneur and a single father on a mission to bring an entire generation out of poverty and keep parents at home with their kids, by teaching the skills needed to create both passive and active income online.
Gamification. Now it's not always about playing games. It has to do with ways you can get people to engage with your content. Now there's lots of ways to add gamification to your content. But before we get into seven or eight of them, I want to tell you about the psychology of getting people to do things. This is somewhat the basis of gamification and anytime you want to get a certain behavior out of someone else. This is really powerful stuff right here. So really pay attention to this.
Barbara Khozam is an award winning international motivational speaker and trainer specializing in customer service and the patient experience. In 2019, Barbara was awarded the CSP, certified speaking professional from the prestigious National Speakers Association. Barbara is one of only three women in the entire world to have achieved this designation as well as the Toastmaster accredited speaker designation. Only three people in the world have that.
Adam G. Katz is a University of California at Berkeley graduate. He is also a serial entrepreneur who has spent the past 20 years crippled by debilitating chronic migraines. But he didn't let that stop him. He has owned more than ten successful businesses and has self-published over 30 books, including four novels. In this episode you'll learn his strategies for picking the right business model to maximize your time and minimize your headaches.
Ecourse is used for lots of online courses in this episode. I'm talking about the most simple one, which is an e mail e course. Yes, you can link out of your e-mails to audios or videos to jazz it up, but you don't have to to get started. You could literally have your first course done in a couple hours from now.
Greg Boudah is here. He says you pronounce it like the monk, is a veteran loving, ginger beard farming, former U.S. Marine gone goldsmith. And he's laser focused on elevating the type of jewelry products the military community are being offered. He owns a jewelry factory in Thailand and operates a design studio here in the United States. He's got a team of 30 highly skilled jewelers and military spouses. And The Jewelry Republic is where veterans buy jewelry.
Margy Feldhuhn is a co-owner of Interview Connections. It's the first and leading podcast booking agency. Margy and her business partner, Jessica, lead an in-house staff. She's got 12 employees in their Rhode Island office and have successfully scaled the agency to seven figures. Margy is very active in animal rescue and she was recently recognized for her fundraising efforts with the Humane Heroes Award.
Creating Flash Briefings. Tom is going to lay out the process to get flash briefings up on Amazon's Echo and Dot devices. There's a lot of potential here to reach MILLIONS of people through these in-home devices, so listen up and learn how to take advantage of this emerging technology.
Jen Groover's name has become synonymous with innovation, entrepreneurship, evolution and human potential. She was recently nominated as a U.N. delegate to the first ever global accelerator for the Global Entrepreneurs Council. And she's also made history, at the New York Stock Exchange, as a member of the first all female group to ring the opening bell. And she's made Forbes list of 50 founders you need to follow on Twitter. And she was nominated TV Personality of the Year in 2013 by Savor the Success.
Today's topic is success and leadership principles that you need to be able to tell the boss to take this job and shove it. If you already have your own business, I'll tell you how to take it to a much higher level. Also, these principles will also help you in any aspect of your life, not just business.
In this special episode, Tom gives you lots of tips and tricks to make spectacular videos at home, ranging from the minimalist approach to very elaborate and everything in between. As usual, Tom holds nothing back, so make sure to check the show notes for links and pictures of other peoples' studios.
Rob Garcia grew up in a low income household despite failing out of high school and college. And he's got to tell me how he did that, because I thought you had to graduate high school to get to college. So I want to hear about about that. He taught himself how to speed, learn concepts and eventually finished his PhD program. And he founded Shift Magazine. And today, he's a successful business strategist out of San Diego that teaches high visibility and growth techniques.
Joshua B. Lee is an entrepreneur, business owner, author, coach, marketer, husband and father. In 2003, he built his career in online marketing. For those who can even remember this, with clients such as MySpace and Google managing over a hundred million dollars in advertising spend and controlling over thirty five trillion online impressions.
Tom goes in-depth in the making of online courses. What to do, what NOT to do and all the things he's learned from being on the commercial Internet for decades.
Noble Gibbens graduated from the United States Military Academy at West Point and was an infantry officer in the Eighty Second Airborne Division. He's been a part of close to 10 business startups, and he likes to call himself an entrepreneur evangelist. He founded the 360 movement a year and a half ago to add value to hungry leaders and influencers in every area of life.
In 2015, U.S. Naval Officer Jesse Iwuji began a journey toward professional racing in NASCAR while still actively serving in the U.S. armed forces. He simultaneously started his own business and pursued entrepreneurial ventures. Today, he's risen in the ranks in NASCAR to the national series of NASCAR and has two successful and profitable businesses under his belt. And this is all while serving in the U.S. Navy.
Facebook Live Tips. We will break this whole thing down into what to do before you go live. What to do during a live event and what to do after the event to make it a great event and also to make money.
Shane Willis is an Army veteran and entrepreneur who has had it all, lost at all and had to fight to get it back. And after losing everything with the mortgage crash, Shane had to learn different rules of the financial game. And now he teaches others those rules he wished he would have known then.
Intimacy expert Allana Pratt is a global media personality. Her vulnerability and courage landed her a featured weekly column on the Good Men project. She was featured as an icon of influence and as the guest expert on Huffington Post, People magazine, Forbes, CBS and Fox and The Jenny McCarthy Show. She's an Ivy League grad and is the author of four books and she hosts the podcast Intimate Conversations, where listeners learn how to find the relationship they deserve.
If you're thinking about starting a podcast, just some of the things that you might want to think about as approximately 60 million people listen either every day or several times per week to podcasts. There's 35 million YouTube channels. And remember, the podcast and YouTube channels are spread out over nearly a hundred languages. So I guess this is why the article was titled The Golden Age of Podcasts. I mean, the time is now to jump in and there's still plenty of space in a growing market.
Pegine is in the motivational speaker Hall of Fame. She was named minority business entrepreneur. Top Business of the Year. And she's been interviewed by The Wall Street Journal, Forbes, CNN and Univision. She's the founder of the Power Women Global for women and leadership and business with over 5000 members. She's also the founder of Power Women Pro for Women, speakers, experts and authorities that has over 600 global members.
Jeffrey Gitomer is the author of 15 bestselling books. He's a creative on the Edge writer speaker whose expertise on sales, customer loyalty and personal development is world renowned. And that's no hyperbole there. He's known for his presentations, seminars and keynote addresses that are funny and insightful.
I'm going to give you a bunch of ways to jazz up your videos. Now, I'm not suggesting you use all of these ideas in one video. You could use a bunch of them, but you don't want to look stupid by plastering too many techniques that don't make sense. You got to use your common sense here. Now, I'm also gonna give you other tips to help you make decisions when you have to make decisions about like progressive or interlaced videos or what frame rate makes sense for your video and lots more.
Daryl Hill helps entrepreneurs overcome business PTSD by putting subconscious architecture in their minds so they can get back to enjoying the seven figure lifestyle. He does this through magnetic meditations and a lot of these things are trademarked. He does it through magnetic meditations, online courses and subconscious sessions that are guaranteed to break through any mental blocks to level up your life.
Joel Stewart is a military veteran, engineer, MBA and certified franchise consultant with the International Franchise Professionals Group and founder of the International Franchise Marketplace. His franchise consulting business is focused on two niches, military veterans and international franchise marketing. And any questions you have about this? He is your guy.
I'm just going to go over a bunch of different gadgets, both online and offline, that I use just all over the place. I just brainstormed and sat my chair and thought about all the kinds of things that I use almost on a daily basis just to get through life and business. And I know I didn't get all of them. So if I get enough of them, I'll do a future episode as an update. But let's jump in and get started.
Lane Belone is a Special Forces Green Beret veteran turned high performance coach. He uses his leadership experience in high risk environments to develop business executive teams into laser focused and empowered A teams, which was one of my favorite shows back in the day. Lane extracts what is already within using a process called creating space. So all involved step into their greatness.
Troy Broussard is the founder of the leading integrated mobile learning platform called Membrant, as well as several other SaaS, and that stands for software as a service and marketing companies. He is a contrarian and he values freedom over all else. He runs his six companies from his homes in Florida, Oregon, and listen to this, Brazil, as well as from the road traveling in his RV.
Lakia Robinson is here with me and she's been with me for about five years and takes a massive load off of my back and I still have to participate, too. It's not that I'm totally divorced from everything. Even with her handling this all day and all night. So it's a big production. It's a must have for you now in your business, because guess what? If any clients, the first thing they do is check you out on social media. Anybody ever heard of you? Does anybody care about you?
Eric Bakey might be the most dangerous man in direct response. He's the chief combat imagineer of his visual strategy firm, combining copywriting and cartooning with lessons learned in the military for more fun on the frontlines of capitalism. If you're sick of marketing that doesn't make sales, he can show you how to blow your client's mind with mental dynamite.
Stephen Kuhn is the decorated United States Army combat veteran. He's a speaker. He's an author and consultant who helps individuals dramatically improve their quality of life through the consistent conscious application of honesty, integrity and transparency.
Why should you do this? Why should you get in the digital information marketing arena? Well, one reason, it's extremely low risk and another reason is its extremely high profit margins. I mean, digital products are 97 percent profit. I mean, if somebody happens to give you a check, it's 100 percent profit. But most of the time you've got a little credit card fees. So that's why we say it's 97 percent profit.
Richelle Futch is a Marine Corps veteran and military spouse. As a mental health counselor, she has over 15 years of clinical experience working with government agencies as well as in private practice. She's the author of the book and workshop Her Ruck Inside the Emotional Backpack of Military Wives, which has provided opportunities to serve military families worldwide. Richelle was recently awarded Armed Forces Insurance Fort Bragg Military Spouse of the Year for 2019.
Alain Burrese is author of Survive a Shooting and director of Active Defense Training for Reflex Protect. He's the leading authority on active shooter response. His programs teach strategies to survive active threats and how to defend yourself, both empty handed and with Reflex Protect, a revolutionary new non-lethal defensive spray being used in hospitals, schools, churches and businesses across the country.
I've been saying that YouTube ads are the best bargain when it comes to online ads. Now, why do I say that? Because you can get tons of branding and name recognition totally for free. And when you do get an ad watch, that's usually at a bargain basement price. I mean, sometimes as little as one cent. But, you know, almost always mine have been below 10 cents. And the same keywords would cost me between a dollar twenty and four dollars and ninety two cents if I was putting the ad on Google search.
Ron Culberson ranks in the top 30 of his wife's favorite speakers. He's a funny guy. He's worked as a hospice social worker, a middle manager, and director of quality improvement at Hospice of Northern Virginia. He was also the 2012/2013 President of the National Speakers Association. That's a prestigious organization. And he was recently inducted into that organization's Speaker Hall of Fame, that is the highest award you can get in the professional speaking industry.
Diane DiResta is a certified speaking professional. She is founder of DiResta Communications Inc and author of Knockout Presentations. As a speaking strategist, Diane brings over 20 years as a communications expert and speech pathologist. Her company works with Fortune 500 companies. She media trains, sports and entertainment, celebrities and coaches C level executives how to exude executive presence.
After being in business for many years, I started to notice certain principles that by living by them, they seemed to create more success for me. Then I started telling them to my mentees and they seemed to have more success when they adhered to them. And over time, these principles seem like they were totally solid and worthy of memorializing, which I did by making posters of them and hanging them on the wall of my school. And now in this episode, I guess I'm memorializing them in a little different way.
Steve Epner is a serial entrepreneur. He teaches lean canvas and also corporate entrepreneurship, and ideas at St. Louise University and Washington University. And after selling his company, he flunked out of retirement. I know we usually bring great entrepreneurs, but he flunked retirement. Then he became an entrepreneur in residence at Boeing.
Ben Brooks is an international speaker, management consultant, and he was one of the first African-Americans to enlist in the Pennsylvania State Police rising to the rank of Major. He defies the typical stereotype of the hardened state trooper. He can be very serious when the situation demands it or he can be very warm and caring when it's appropriate. Through personal anecdotes, humor, charm, passion and his highly energized, interactive style, Ben is able to convey the most serious of messages.
This is going to be one of the shortest podcasts I've done, but really, really powerful for people out there that they're in business or thinking about it or they just want to enjoy their life and get tax deductions for it. That's what we're going to talk about.
Frank Furness is a CSP. That's a very high designation in the professional speaking world. And he's a best selling author and international sales and technology speaker. He travels between his homes in London, Spain and Florida, and he's presented in 65 countries. He's the regular speaker at Entrepreneurs University and his clients include the British Olympic Team, Sporting Champions and Sport England.
Judy Carter was interviewed by Oprah Winfrey after writing her first book, Stand Up Comedy, The Book. And Judy went from playing Vegas as a headlining standup comic to becoming an in demand corporate speaker. And she speaks on the power of purpose to overcome stress and navigate change. And she was featured in The Wall Street Journal, The New York Times, CNN, as well as being a frequent contributor to NPR's All Things Considered.
Now, of course, I think you're thinking that this topic seems like it is totally against my podcast title of “Screw the Commute”. I really want you working out of your home, but there are times when you need commercial space. Hey, I have a school where I leased commercial space, but I hardly ever go there unless we are having an event or an inspection by the State, so I have not violated my vow of always working from my home.
Lieutenant Colonel Rob Waldo Waldman. He's a CSP. That's an accolade in the speaking industry. He's a CPAE. That's the highest award anybody can get in the speaking industry and he's an MBA. He's called the wingman. He's a Hall of Fame leadership speaker, executive coach and author of The New York Times and Wall Street Journal bestseller Never Fly Solo.
Jim Feldman is a globally recognized transformation growth advisor and business advisor who's guided leading organizations such as Toyota, AT&T, Apple, Hyatt, Walt Disney, Ritz Carlton and Microsoft to ensure that shift happens, which is one of his trademarks. Incentive magazine recognized him as one of the top six innovators in the last century, along with the founders of Google and Dell Computer.
Christine Kloser is The Transformational Author, coach, and she's trained more than 70,000 coaches, entrepreneurs, and leaders to write their transformational books through her popular programs. Get your books done with the Transformational Author Experience breakthrough live and the My Time to Write mentorship program.
Geoff Ronning is co-founder of StealthSeminar.com and founder of Webinar Prosperity Blueprint. That's webinar training. And I have used his service for five years or more. And it's made me a fortune and continues. There's probably money rolling in right now from automated webinars that are running while I'm talking to Geoff. Now he has the front row seat and an advisory role to webinars that are running around the world.
I’m going to tell you about the myriad of resources, both services and products, I use to run my business. And full transparency here, I may get affiliate commission on some of these things, but you can be darn sure I won’t recommend anything that sucks just to get a commission. I’m not going to ruin my reputation for a few bucks. I’m also going to tell you about a bunch of the free and paid resources that I’ve created.
Mary Agnes Antonopoulos has a client list that reads like the Who's Who. And she's created successful marketing and copywriting campaigns for clients like Jordan Belfort, the Wolf of Wall Street and JJ Virgin and some of the chicken soup people. And thousands of others. And she teaches what works and how to work it.
Jack Turk has decades of experience writing for corporations like Microsoft and Kodak, as well as a number of small businesses, including dentists, attorneys. Hey, even magicians. His copy has generated millions of dollars in sales, and he's now known as the world's fastest copywriter.
Today’s topic is the value of team meetings. I really didn’t use them until the last five years or so. As I look back, that was a stupid mistake in my business. Yes, I’ve done very well, but what I finally realized was that everyone that worked for me was working pretty much on their own. There was no real coordination. Now that I know better, that was terribly inefficient and I can’t imagine how much money I’ve blown over the years because of this inefficiency.
Andrew Allemann is a niche marketing expert. He founded podcastguests.com. It's a service that connects podcasters with guests for their shows. He's also publisher of Domain Name Wire. It's a trade publication for the domain name business that has been cited in The Wall Street Journal, Washington Post, NPR, and many more.
Often referred to as the queen of Facebook, Mari Smith is considered one of the world's foremost experts on Facebook marketing and social media. She is a Forbes top social media power influencer. She's the author of The New Relationship Marketing and co-author of Facebook marketing an hour a day. Forbes recently described Mari as the pre-eminent Facebook expert. I mean even Facebook asks her for help.
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