Jason Feifer is here with us and let me tell you first why I don't like him. The guy is such a great storyteller, he sucked me into watching or listening to a 42 minute podcast on elevator history. He sucked me in. I couldn't couldn't stop listening to it, but he is the Editor in Chief of Entrepreneur Magazine. And he's the host of the podcast Build for Tomorrow, which I think was the podcast he sucked me in on, which is about the things from history that shaped us and how we can shape the future.