Today, we're going to do Ask Tom A Pro Speaking Question, and you know more and more venues are opening up to live presentations. So I thought this would be a good time to put together some of the questions I get about professional speaking, and a reminder to those of you not in the field how lucrative this can be for you.
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We're going to do another Ask Tom A Question. These are compilations of questions I get all the time seven days a week, and so I thought I'd pick some ones that apply to everybody. There's just a mishmash of things here, and you know, I'm sure there'll be something here that will make you think, Oh, I should be doing that or I shouldn't be doing that.
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Ellen Finkelstein teaches experts, who want to get their knowledge out to the world, how to reach more people with profitable, online products and courses. She has created and sold dozens of online programs, and helps experts do the same so they can create change for many people as possible.
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Business legalities. Now, I don't mean to scare you here. Many times, small business owners and people who work from home or remotely won't even face some of the issues that I bring up today. I just want you to know about them and determine if they apply to your business. This is way better than not knowing about the issue and accidentally violating some law that you never even heard of. Now, this is by no means a fully comprehensive list. My purpose today is to get you thinking before making quick decisions that may have unintended consequences.
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Joe Libby is an award winning entertainer and motivational speaker. He's performed in locations like family backyards. I was in a barn once doing a show, so I can go along with that. From hotel banquet rooms to the old Soviet Union. He spoke at the Total Success Summit recently in Sydney, Australia, where he shared the stage, or I'm going to turn this around. Arnold Schwarzenegger shared the stage with Joe Libby. I like that better.
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Lorrie Morgan of Red Hot Copy and she's been an expert at breaking down marketing messages to bite sized bullets and hooks for twenty two years. So, she says the best thing about being an entrepreneur is she works when she wants, so she can spend more time with her horses.
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Making the most of your business or personal day starts with knowing the best time of day for what you want to do. This can have significant changes to your personal and business life. Subtle changes are what you need to make large impactful changes.
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Pete Mohr is here. He helps entrepreneurs transform their frustrations into freedoms by using a variety of frameworks that help them cut through the chaos and overwhelm of running a business. Now, he's refined his tips and tools and techniques within his own businesses, and he loves sharing them so others can live the life they deserve as business leaders.
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We got Adam Strong here, and he's known as the Game Changer. He's a best selling author, entrepreneur, international speaker and founder of the Game Changers Experience podcast. He currently runs three different businesses and enjoys working with business owners and entrepreneurs of small to medium sized companies in the professional services industry. Adam is a former elite athlete that trained with Olympic and world champion Sir Mo Farah for three years.
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Upselling. Now, this technique has contributed greatly to my success online. I can't think of one promotion I've done since I started doing upsells well over 20 years ago that 30 to 50 percent of the people didn't go for the upsell.
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Today, we're going to talk about preparing for live events. I see so many people that are so brilliant and have such great information, but they just look terrible when they do a live event, either a webinar or some Facebook Live or YouTube Live, whatever. So I'm going to tell you how to prepare in this episode so that you look good, you sound good and you're already and you're not flustered with last minute stuff.
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Emmy Wu is known as the leading storyteller and strategist for leaders, creatives and visionaries. She works closely with her clients to discover the hidden gems in their story to weave them into storytelling that turns brands into legends.
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Today, we're going to talk about adding uniqueness. The thrust of this episode is to be the same and be unique. So I'm not talking about coming up with some revolutionary new topic that no one's heard of. I'm talking about delivering things that people want, but adding special elements that set you apart from the competition.
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We got Nate Palmer here. He's a fitness and nutrition expert, a coach, a speaker and writer who believes that being in incredible shape gives a massive advantage in business focus and relationships. And he also happens to be a dad, a husband and a number one best selling author of the Million Dollar Body Method. Now I just started reading that, so my body is only about $2.50 at this point. But I think I'm going to try this 28 day program he has, and I don't want to say try. I'm just going to do it. Nate helps business owners and entrepreneurs improve their physique, finances and family time using fitness and nutrition as force multipliers.
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Mark Firth is here. He spent a large portion of his life working in London. He worked for companies like IBM and Siemens. But he left there feeling unfulfilled and he went in search of answers, and an 11 year journey from the U.K. to Columbia. He fell in love with someone in Columbia. And guess what? He started a family and then a business, and he finally made it into Florida on an investment visa, which I don't know what that is. And so I'm going to get him to tell me. And that was supported by his business. And he runs high profit consulting, which is also the name of his podcast High Profit Consulting, which has helped hundreds of B2B consultants to land clients through a mix of organic and paid business strategies.
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Today, we're going to continue with phone tips, phone automation tips and ways to make yourself work way faster using your cell phone. Now we've done quite a few episodes that have to do with this, and we'll have the links to those in the show notes for you because you know the phone is with you all the time, and there's no reason you can't use it to keep your business flowing, and keep the speed of reacting to customers and prospects. So that's why we do these things.
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Michael Grace is an innovative technology leader who speaks, presents and writes about how businesses can achieve a transformation by leveraging technology. And several companies have called him, and this is where the unicorn comes in, a unicorn due to his ability to understand the business issue and solve it in partnership with the customer, leveraging the latest technology and process enhancements.
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Debbie Drum's an expert at creating passive income. We love that in all forms of content, written video, audio and graphics, and she's an Amazon, USA Today and Wall Street Journal best seller. Debbie's created over 500 digital and physical products since she's been working as her own boss from the comforts of her own home since 2010. She currently spends her time helping entrepreneurs create simple, bite sized content to sell and give away to grow their business.
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How can you make sure your business survives whatever happens to it? Today's episode gives you tips and techniques to keep your business running when the outside world is against you.
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George Horrigan is a noted innovation and business planning expert. He started and operated nine companies and is founder and CEO of Fountain Head Consulting Group Inc. When he's not showing people how to create the business of their dreams, you'll find him being loved by his kids, or he's hiking in the North Georgia mountains and before I bring him on, I got to tell you he's a man of my heart. He's the owner of Bo, the goofiest yellow lab in the world, and I think Guinness is going to certify that.
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Claudia Monacelli is a podcast host, a voice coach, a medical intuitive, an energy healer, a professor and she has two different names. I guess to hide from the mafia. She's also an interpreter, a psychic, and can teach you the right way to move.
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The things that I cover today about promoting audio e-books will be things I'll be addressing over the next month or so. Admittedly, I should have been doing some of these things in advance, but I wasn't even sure the first book would get approved on the first try with Audible, so I didn't really have any idea when to prepare for the release. Then all of a sudden, I get an email notice from Audible that my book has been approved and will be on sale in a few days. So I surprised myself with that one.
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Cathy Nesbitt is a health and wellness advocate. Founder of Cathy's Crawly Composters around 2002, Cathy's Sprouters and Cathy's Laughter Club. She's a multi-award-winning environmental innovator who uses workshops and inspirational speaking to motivate people to live a more sustainable life. Cathy is a certified laughter yoga teacher.
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Angela Ohlfest began voice acting midway around the middle of 2018, and she became a full time voice artist and business owner in less than two years, a thousand clients, and 90 plus audio book titles later. She now coaches others on how to build their own voice over business.
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Graphics. I'll bet you, I have said the following at least a thousand times in my speeches and to my mentees. Here it is. Your website needs to look just good enough to represent you well, professionally. Let me repeat that. Your website needs to look just good enough to represent you well, professionally in some cases. I've used what are known as ugly websites and ugly videos to make a ton of money. And of course, any video with my face on it could be considered ugly. So don't worry about that.
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Dr. Steven Greene is a career educator and entrepreneur. He specializes in helping families and children to navigate their academic lives, and he supports entrepreneurs in their journey on the highway of success. He's the best selling author of the book Maximum Education. And he likes to bicycle. Yeah, that's really crazy when I heard that about him. He was, I think, a competitive bicycle guy, and he loves tennis and cooking, and he loves being around friendly and people and cats.
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We got Sandy Weston here. She's a keynote speaker and international podcaster, a three time published author and entrepreneur. Her whole life, she's owned and operated health and wellness companies for over 30 years. Early in her career, she became the first female trainer for the Philadelphia Flyers and spent many years as a media personality and as Philadelphia NBC 10's fitness expert.
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This is my audio book update. So I recorded and edited my entire audio book. And boy, did I learn a lot in the process. I got to tell you, though, if you don't want to get your fingers dirty learning all this stuff, you can always go to a studio, pay a lot of money to have them produce the audio for you. You can even get a narrator to record it for you. I guess you could get someone to write the script, and in my opinion, before too long, why do we even need you? I'm more of a do it yourself guy.
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Today's episode is a freebie for you and a follow up from the last episode on getting ready to do audio books. Today, you are getting the intro, chapter one and chapter two from my book Online Joint Venturing, How to be in front of a million warm prospects in the next 90 days. This is from a practice session I did to make sure I'm doing things correctly, to be accepted by ACX and Audible.
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Today, I'm talking about getting ready to do audio books. Now if you're a podcaster, you've got all the things necessary to do this yourself. If you're not a podcaster, all you really need is a decent microphone and a quiet place to record. And if you're going to do the audio books, the next step might be once you get this stuff together. Go ahead and do a podcast as one of your promotional vehicles, and I'll be discussing microphone and recording equipment along with a bunch of other stuff today.
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All we're going to do today is Christmas jokes and Christmas trivia. How about that? None of the other stuff I hit you with all the time. Let's get right to it. I know you're going to be busy today. So here we go. I'm going to mix up trivia and jokes, and it's going to be a lot of fun.
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Today, I'm talking about customer retention. I'm not perfect at it by any means, but I do have customers that have been buying off me clear back even before there was a commercial internet, which makes it more than twenty eight years. So I think I might have a little bit of stuff to tell you here and on a webinar.
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How to improve over the holidays. Well, I've done at least one thing to improve my business or my personal business skills over holidays, as long as I can remember. And in many holiday seasons, I did more than one improvement. Maybe I wrote an e-book. Maybe I researched a list of affiliates to contact after the holiday. This holiday, I'm going to complete an audio book, and I'm improving my backup plan for all the websites and computers that I got going, so those are my goals for this holiday season.
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Today, we're going to talk about doing a specific promotion. If that's the best thing for you or sending people to a catalog of your products. Which one is going to make you more money? Well, it's one of those things I think you should have both both specific promotions and a catalog, and I can't really, really tell you which one will make more money for you. But I'm happy to tell you about my experience, which is coming up on 28 years selling online.
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Shopping cart abandonment. What is it? Well, it's when someone puts an item in your shopping cart and then never actually checks out. I'm going to give you tips and techniques to reduce or even eliminate this, so you can increase your business.
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Digital products and adding them to your business or starting a business with them. So I'm talking about ebooks, online courses and to a lesser extent, software and apps. The big thing are online courses and ebooks. Now, basically, it's anything you can create for almost nothing and distribute for almost nothing. So basically, you're just selling electrons or giving away electrons.
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Today's episode is on the latest cell phone tips I've found to be the most useful, both to increase your productivity and to get things done quicker with less effort.
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I'm going to talk today about the WebP image format. This format for your images is 25 to 34% smaller than comparable JPEG images and 26 % smaller than similar PNG images. Jpeg is what most of you probably know about. PNG is a little bit fancier, but those are the big kahunas. And I might add the file size is way smaller, but the image quality is identical. In other words, your pictures and graphics will look just as good, but they'll load way, way faster, making both your visitor and Google love you.
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Social media IS the necessary evil, but it doesn't mean you can't use it to your good advantage. I give you tips, tricks and techniques in this episode to help you do just that.
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We're talking about internal links in your website, so this is very easy to do what I'm going to talk about. This is a primer. If you just do what I tell you in this episode, you're going to jump way ahead of competitors that don't know this stuff.
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Creating professional looking videos doesn't have to cost an arm and a leg. Tom's been doing that for years without spending wads of cash, and his secret weapon is on this episode. We talk about how to get the most out of your camera and lighting, using slow motion and time lapse, and using the tips and tricks of more expensive video creation on a small budget with everyone's favorite Video Guy, Marc Bullard.
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Social Media. Well, now why do I call it a necessary evil? The thing is you are expected to have it. Whether it's doing anything for you or not is a different story, but you're expected to have it. The first place someone is going to check you out is your social media, if they want to do business with you, so they want to make sure you are current and you're a real person.
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Creating professional looking videos doesn't have to cost an arm and a leg. Tom's been doing that for years without spending wads of cash, and his secret weapon is on this episode. We talk about all that and how to get a Hollywood look on a small business budget with everyone's favorite Video Guy, Marc Bullard.
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WordPress plugins are part of the engine that drives your website. In order to get the most from that website, you need to understand what plugins are, how they work and which ones you should use. We talk about that in this episode with Tech Sensei, and everyone's favorite IT Guy, Larry Guerrera.
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Marketing tools can be powerful ways to increase your business, get more customers and service those customers without pulling your hair out. There's lots to learn here, so take good notes and follow through. Your business can grow if you work smart.
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Today we'll talk about shopping carts, why you must use one, why PayPal is NOT a substitute for a good shopping cart and lots of other things that will help increase your sales.
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Today we're doing ask me an affiliate marketing question. Now this is going to be from the perspective of you promoting other people's products for a commission. I've made millions of dollars doing this and and even though it's not that complicated, there are specific things you need to know, and that's what I'm going to tell you in this episode.
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This is going to be Pinterest for Advanced and this is all based on a webinar I hosted with Daniel Hall and John Kremer, and this was the only webinar I've ever hosted where it was so good, the attendance went up in the middle of the event because people were telling their friends about it while it was going on.
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Today we're going to talk about recording environment, preparing to market, getting guests, marketing inside your episodes, launch teams, pre-recording and a bunch more. Plus, I'm going to tell you how I got invited to the White House and got a speaking engagement where I never should have gotten one, just by being a podcast host.
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This is part one of a two part series called Ask Me a Podcast Question. Man, I've done a lot of podcasts. There's five hundred and fifteen of my own here, and I don't know how many hundreds of others I've done recently on other people's podcasts, so I know a little bit about podcasting.
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We're going to talk about Pinterest for intermediates. I'm going to concentrate on getting set up and the two main parts of Pinterest, which are boards and pins.
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Today's episode is Ask Me a Great Speaking Question and episode 512 was Ask Me a Speaking Business Question. You have to have both if you really want to make money as a pro speaker because if you don't have the business part, you'll probably not make much money. You won't know what to do with contracts and agreements and deposits and stuff like that.
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We're talking about Ask Me a Speaking Business question. If you've ever thought about being a speaker, or if you are a speaker, there's two things you have to master in the business of speaking, which is what I'm going to talk about today.
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Talking about Pinterest and how you can use it to really drive traffic, cold traffic, to your websites, etc. It's a powerful tool and different from other social media.
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We're going to do an Ask Me a Product Production Question episode. Last one was Ask Me a Video Question. So we're going to be doing a lot of these and I'll be doing more product production website questions, all kinds of stuff in the future.
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In this episode, I focus on the questions I've gotten on video and all things connected to it. Be more efficient and improve the quality of your videos and the audio with them.
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Cell phone and tablet automation. I am on iPhone and iPad. So the thing is folks, if you're on Android or some other tablet, all of them kind of follow suit with these features. Yeah, iPhone claims that they rolled out stuff first, right? Who cares, right? The fact is, is that almost all of the things I talk about are available on your other platforms if you happen to be on other platforms.
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I've got another set of questions from my bottomless Grab Bag, all from listeners like you. We're going to cover a variety of things in this episode. Listen up and learn!
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I've been doing a lot of ask me a questions because I got so darn many questions coming in all the time. But this one is going to be ask me a selling question. So if you really get serious about any of the topics I cover in this episode, it's going to mean at least an extra million dollars over your career.
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I'm going to do another ask me a question session because there's just so darn many questions I get all the time and I guarantee you don't know the answers to all these questions.
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Mark Joyner is an author, inventor and a serial entrepreneur. He's currently serving as founder and CEO of Simpleology, a web application that helps people and teams get more done faster. He started as the first e-book publishing company, the first online ad tracking company, the second pay per click search engine and he invented the tracking pixel. And he also started a website called Start Blaze that went to number thirty six globally within six weeks of launching with zero dollar ad budgets.
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Dan Janal works with top business leaders as a book coach and ghostwriter, and no matter where you are in the book writing process, Dan can help. He's written more than a dozen books, and as an Award-Winning newspaper reporter, he's interviewed President Gerald Ford and First Lady Barbara Bush and a whole bunch of other luminaries and every entrepreneur should write a book.
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Title tags. I will give you the ins and outs of title tags and why they are so important. Also, what you can do to make your WordPress sites get some love from the search engines. If you want to be found, pay attention and take good notes!
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I've got more great questions from our listeners on a variety of subjects. And I have the answers! Membership sites, Audience temperature, Quora, Title Tags and more.
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This episode is loosely based on a eulogy I wrote for my father in the year 2000, where I wrote down 10 leadership tips I learned from him since I was a little boy. I'll be throwing in some other ones and some spin offs as we go along. What I plan on doing is popping back and forth from that eulogy to my commentary. I want to make sure you get some learning points on things that you can do to really be much more successful in your life and in business.
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Learn all about Functional Fixedness and how it affects your business and personal life. Yes, it sounds way out there, but I'll make it all clear for you in this episode.
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I've got more great questions from our listeners on a variety of subjects. And I have the answers!
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Caleb Blair is here. He's a young serial entrepreneur that started in the construction industry and has transitioned into marketing after struggling most of his life with mental health issues. He found healing and understanding human behavior and psychology. He now operates projects ranging from mobile apps, digital marketing, finance and even wilderness retreats in Alaska. And he has a company called Monkey Wrench Marketing.
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This is Ask Me a Question, so here's some of the questions I get. I get hundreds of them every week, so here we go.
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James Felts is here. He's a devoted father and husband to three beautiful girls and he prides himself on the three P's: professionalism, personality and perseverance. And he co-founded with Marty Martinez Joint Task Force 214. And James and Marty started the Lounge with Legends Show, which is dedicated to celebrating veterans success and countering the narrative that veterans are all broken misfit toys.
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Jared Ledbetter is here. He started out with WordPress after WooCommerce came on the scene and he eventually migrated to Shopify. And, you know, back in the early days, there weren't any easy web builder options for WordPress like there are today. So, he had to learn HTML, which I want nothing to do with. I probably know just a tiny little fraction. Once in a blue moon, I need to know something about it. But guys like him have minds like steel traps.
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See, Gray Man theory historically, is the idea that before or during an emergency, you can blend in with the crowd. I mean, you might be fully prepared for whatever the emergency is, but you don't want to become a target for people that want to take what you have. That was the gray man theory. Now, I didn't invent the idea of the Gray Man, but many people like me have used it successfully in business. Now, you may have heard stories of this concept on TV and not even realized what you were hearing.
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For over 20 years, Richelle Futch has been a licensed clinical social worker. She's a Marine Corps veteran and an active duty military spouse. Her military spouse is a special forces engineer, and during her military service, Richelle worked in the finance field, and she's currently CFO and co-founder of Green Zone Training. She's got extensive training in dialectical behavior therapy, and she's also the author of Her Ruck, Inside the Emotional Backpack of Military Wives.
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Niurka Castaneda is an Army veteran and media host of Amor Umbrella TV. That's a TV show that is set in giving and restoring hope one story at a time, in order to help heal and empower our military families to live in alignment with who they are and who they can be.
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Tom is here with another Ask Me a Question, full of good queries from our loyal listeners, followed by hard won answers from Tom.
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