662 - Go viral strategically: Tom interviews William Vanhout - Screw The Commute

662 – Go viral strategically: Tom interviews William Vanhout

William Vanhout is the Head of Marketing at UpViral, the #1 Referral Marketing Software on the planet. William is truly passionate about Digital Marketing and loves to inspire other marketers and entrepreneurs with ideas that will help them grow their businesses.

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Screw The Commute Podcast Show Notes Episode 662

How To Automate Your Businesshttps://screwthecommute.com/automatefree/

entrepreneurship distance learning school, home based business, lifestyle business

Internet Marketing Training Centerhttps://imtcva.org/

Higher Education Webinarhttps://screwthecommute.com/webinars

See Tom's Stuffhttps://linktr.ee/antionandassociates

[02:33] Tom's introduction to William Vanhout

[07:07] Languages that make money

[09:07] Strategically going viral in viral marketing

[12:30] Get people on an email list

[23:25] Sponsor message

[25:31] A typical day for William

[31:57] Finding students for a digital marketing distance learning school

Entrepreneurial Resources Mentioned in This Podcast

Higher Education Webinarhttps://screwthecommute.com/webinars

Screw The Commutehttps://screwthecommute.com/

entrepreneurship distance learning school, home based business, lifestyle business

Screw The Commute Podcast Apphttps://screwthecommute.com/app/

College Ripoff Quizhttps://imtcva.org/quiz

Know a young person for our Youth Episode Series? Send an email to Tom! – orders@antion.com

Have a Roku box? Find Tom's Public Speaking Channel there!https://channelstore.roku.com/details/267358/the-public-speaking-channel

How To Automate Your Businesshttps://screwthecommute.com/automatefree/

Internet Marketing Retreat and Joint Venture Programhttps://greatinternetmarketingtraining.com/


online shopping cart, ecommerce system



Disabilities Pagehttps://imtcva.org/disabilities/

Tom's Patreon Pagehttps://screwthecommute.com/patreon/

KickStart Viral bookhttps://screwthecommute.com/viral/

Events Industry case studyhttps://upviral.com/florence-bernard-case-study/

E-commerce case studyhttps://upviral.com/gisele-rebel-case-study/

Newsletter Business case studyhttps://upviral.com/smart-facebook-ad-upviral-trick-stacked-marketer-gets-5262-leads-for-free/

Local Business case studyhttps://upviral.com/bruno-cordeiro-case-study/

14 day risk free trialhttps://upviral.com/pricing/

Fill Your List 5-Day Bootcamphttps://upviral.com/screwthecommute/

Email Tom: Tom@ScrewTheCommute.com

Internet Marketing Training Centerhttps://imtcva.org/

Related Episodes

Tom Kulzer – https://screwthecommute.com/661/

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Episode 662 – William Vanhout
[00:00:08] Welcome to Screw the Commute. The entrepreneurial podcast dedicated to getting you out of the car and into the money, with your host, lifelong entrepreneur and multimillionaire, Tom Antion.

[00:00:24] Hey, everybody, is Tom here with episode 662 of Screw the Commute Podcast. I'm here with William Vanhout and he is from Barcelona, Spain, and he is a self-described I did not say this about him. I probably would, but I didn't self describe digital marketing nerd. So and the reason I'm having him on is that I'm a big proponent of viral marketing, and most people think you have to just get lucky or for some crazy cat video or be a celebrity to go viral. But this is not true. And I've even written a book about it called Kickstart Viral, and we'll have that in the show notes. But he works for a company called Up Viral, which I have used a little bit, that I have so darned many things I do in life. But it's a really excellent program that we'll be talking about that helps you do all this stuff. So and also anybody who's worked for a company called Quack, Quack can't be all that bad. So. So we'll bring him on in a minute. All right. So hope you didn't forget to download the automation e-book. This e-book we sell for 27 bucks, but it's yours free for listening to the show. And we estimated it.

[00:01:46] Just one of the tips in the book has saved me 8 million keystrokes. That's not an exaggeration. We kind of estimated it, and that's just one of the tips it has. Cell phone automation. See, I want you working with customers and prospects and developing products and services and run and viral promotions with viral to to bring in the money. That's that's what's important. Not fighting with your computer. So this is all the kinds of cheap and free tips and tricks I use to automate my business. So grab your copy at screwthecommute.com/automatefree. While you're at it, pick up a copy of our podcast app at screwthecommute.com/app. You can put us on your cell phone and tablet and take us with you on the road.

[00:02:34] All right let's get to the main event. William Vanhout is the head of marketing at Up Viral the number one referral marketing software on the planet. And William is truly passionate about digital marketing and he loves to inspire other marketers and entrepreneurs with ideas that will help them grow their businesses. So, William, are you ready to screw? The commute?

[00:02:57] Let's do this. All fired up. Thank you so much for having me.

[00:03:04] Oh, it's my.

[00:03:04] Pleasure to be due to be here with your audience and sharing about viral marketing to inspire the community and your listeners.

[00:03:13] Yeah, I was really kind of was reminded of up viral. I mean, I have so many programs because in my school and in and my mentor program, I have to teach lots of different topics. So I only can spend so much time on one thing. But I took the time to listen to a webinar you held the other day and I had also your principal, I forget his name, but he had done a whole training course a couple of years ago and it was very informative and, and I kind of knew you don't have to be a celebrity to go viral, right?

[00:03:48] That's right. That's right. You don't you have to there isn't a science to going viral. And that is what we do here at of viral. We we basically help you implement those campaigns that will go viral on social media and really create a buzz for your business.

[00:04:06] It's hard for people to believe that, like I said, they think you have to be a celebrity or you have to have just accidentally captured some crazy video. But there's actually techniques to this that we'll get to in a minute. But let's take you back a little bit. My biggest question for you with all this brilliance of yours is how come you're not in your own business making millions?

[00:04:29] That's a great question. So basically, long story, right? So I started in digital marketing. Well, actually, I started in traditional marketing, like I would say eight years ago. And then in my in my very first job, which was in in London right after I graduated, I, I soon realized that traditional marketing was not really my cup of tea, that I would rather prefer to do digital marketing because the WI I was doing traditional marketing but the small task I was given. That was related to digital marketing. I was enjoying them so much more than traditional marketing. So I was like, Screw that, I'm going to find a job that is just focused on digital marketing, even though that's not what I studied in at university. So then I changed my job, I changed my career to digital marketing, started working in London and digital marketing, and from there I started working like as a as a freelance digital marketing expert for lots of different people.

[00:05:41] So you were.

[00:05:41] Especially.

[00:05:43] So you were in your own business, basically.

[00:05:45] Yes, I was working as a as a self-employed for multiple different companies and lead generation and helping them increase their sales for ecommerce stores, local businesses, a lot of real estate businesses as well. And but then to be honest with you, Tom, like after a while, me as a digital marketing nerd, I ended up spending a lot of time doing sales, being on phone calls, trying to like, get new business and have other companies hire my services. And I spent so much time doing that. And after a while, after I think it was like a couple of years of doing that, I was like, I am not doing that much digital marketing. Like I spend more time, like doing prospecting and sales for my own services and actually focused on digital marketing tasks. And that's when I decided to like go back and, and work on digital marketing only because that's what I love. Like you said at the beginning, I'm a digital marketing nerd and what I love to do the most is to geek out and all those strategies, tactics, and then also help and inspire others with with my knowledge and my experience. So it's a bit of my story.

[00:07:08] Okay, So, so you were in your own business, but so that's a fair answer that you just hate the the marketing of your own services, but you really love the marketing tasks that you that you do. So that's, that's fair. Now you speak four languages. Which language makes the most money? I never even heard a cattle, cattle, Catalan or whatever.

[00:07:32] Which language makes the most money?

[00:07:34] Yeah.

[00:07:36] Well, for me, for my business, I would say for my for my skills, it is definitely English.

[00:07:42] Oh, thank you.

[00:07:43] Because when you when English is not my first language, English is my fourth language. And for me learning English, it opened my doors to a whole new world because now I could work with companies worldwide from from from all across Europe, the US, Canada. And that opened the doors to to working globally instead of locally.

[00:08:07] I'm glad of that because I don't think I'd be too good at learning Dutch. And I already told you before we started how pitiful I am at Spanish. Almost got me killed. So in fact, I.

[00:08:17] Almost got.

[00:08:19] I got smacked in the face in Montreal, Canada, because I said Mercy Boku instead of mercy Boku. And. Oh, do you know what that means?

[00:08:38] Well, I mean, no, no, but I know I have made a lot of these mistakes between Spanish and English, too, and they can sometimes get in a lot of trouble.

[00:08:49] Yeah, it was, as far as I can tell, One guy from Montreal told me, as I said to a woman, Thank you for your nice ass. Instead of thank.

[00:09:01] You instead of.

[00:09:02] Thank you very much. So I'm very careful with languages nowadays. Now, on that webinar, if you could give us a brief briefing of the things you covered on the webinar of the different ways people can strategically go viral and you don't have to have millions and millions of responses to make a fortune going viral if you're targeting properly. So tell them. Tell them about the different ways you can use a viral to go viral.

[00:09:33] Yeah, definitely so. Basically the first I would say that viral marketing, the concept of viral marketing is essentially like a traditional word of mouth, because for a lot of people it's like they don't really get what is viral marketing. And like you said, they think that they have to be some sort of a celebrity to go viral. But essentially, like viral marketing is word of mouth, but it happens online and at scale. Right. And basically there are different ways in which you can have viral campaigns. We've all like, for example, Right. I'm going to give you a few few different scenarios here. So let's say, for example, that you have to do some sort of an event like that could be a webinar or workshop, a training, a masterclass, you name it. Well, the traditional way of doing it is that you get people to register to your event with their name and email and then that's it. Well, what we do at a viral to to make this campaign go viral is we have a registration page where you register for the event in the exact same fashion, the exact same way, but then on the same page we say, Hey, do you know someone else who could be interested in signing up for this event? If they sign up with your unique referral link? If they recommend com recommended by you, then you're going to unlock this incentive. And the key here is to motivate them with incentives that is going to make them want to refer others.

[00:11:07] And you can apply this to any sort of campaign online. I just gave you the example of viral events, but you can also do that with a traditional like lead magnet, right? Where you download, where you where you give someone the opportunity to download a PDF or blueprint, a checklist, a template, something that they're going to receive value from, and they can download using their email address. Again, on the thank you page, we can encourage them to refer someone else in exchange of an incentive, in exchange of a gift or a bonus. This also applies to giveaways. We've all seen giveaways that go viral, right? Right. For example, sweepstakes campaigns on Instagram, and they encourage you to give them likes and comments on the post. But likes and comments don't really pay the bills. What pay the bills is to have leads in your email list that you can do a promotion to. So we basically tell those people off Instagram, Facebook, all the social media channels we get them on a landing page with where they provide with their name and email, and we motivate them to refer others. And you can apply that also to a newsletter or to a waiting list or to a pre-launch campaign. There are different types of campaigns, but the principle is exactly the same. Incentivizing your current audience. Your current leads to refer others in exchange of a bonus or a price that they could win.

[00:12:31] Now, hold on a second. Now, another thing you said was you get them on an email list, and I have been preaching that for many, many years because all the social media stuff you don't control. And so I'm happy to hear that you're on board with getting them the heck off of their onto an email list.

[00:12:50] Exactly. That is the key. Like, I cannot stress this enough for entrepreneurs out there. If you if you all your sales come from, for example, a Facebook page or an Instagram profile, you don't you don't really have a business, you have a channel. If Instagram makes an algorithm change, you're screwed. When you have an you need to get them on an email list and you need to start focusing on building your email list, because the email list is the only thing that you really own as an entrepreneur when it comes to your marketing. The other like having an Instagram profile with a lot of followers, a Facebook page with a lot of fans, a YouTube channel with a lot of subscribers, or a Facebook group with a lot of members, those are all basically different channels and it's like you are hiring those channels, but you don't own them, you don't own Facebook, you don't own YouTube, you don't own Instagram, right? But you own your list. You own your email list. Nobody can stop you from sending an email to your email list. And that is why email marketing is so powerful and key in your business. It's the most stable, solid marketing channel it's been for many, many years, and it will continue to be so. And that's going to be successful is key.

[00:14:10] Yeah, and that's why you don't listen to the people when you see the subject line. Email marketing is dead. That's just clickbait and it's BS. I mean, he's absolutely right. These are well, I call it he calls them channels, I call them necessary evils to grab people and get them back off of their onto your email list. All right. So what other kind of. Ways can you use up viral for a viral keeps track of all this stuff. See that's the thing. You could technically do this by hand, but oh my God, you just have to 24 seven be sitting at your computer. So a viral tracks all this stuff, right?

[00:14:50] Exactly. Yeah. So enough viral. You can basically set up the entire campaign. So you can once you know the type of campaign that you want to run from the ones we we just covered right the event the lead magnet giveaway with a sweepstake or the newsletter, then you can basically go inside of viral and build the entire campaign with your landing page, with your share page. And and then when they sign up, it automatically creates a unique invite link for everyone who signs up to your campaign. And with that unique invite, Link keeps track of who referred who, How many people you have referred, how many people did someone else refer? And then it gives them points. The more referrals they they get, the more points they accumulate. And in addition to this, in addition to getting people to refer others, what you can also do is you can have you can set up custom actions and give points to each user based based on the custom actions that they took. For example, subscribe to my podcast, subscribe to my YouTube channel, Join my Facebook group. Once they have signed up to your campaign, you can get them to follow you on all these different channels. The more channels they follow you on, the more points they're going to get. And with those points, they basically have more more chances of unlocking incentives and bonuses that you add to your campaign.

[00:16:17] Yeah, it's a tremendous, tremendously powerful program. And what what I like is I've been around, I think, since about the beginning. And at that time you could you had some rudimentary templates and the way to create stuff, but now you have tons of templates for all kinds of different promotions.

[00:16:36] Yes, we do. We do. And it's actually great. Great to hear that from you, Tom, because we've been putting a lot of effort into this templates, especially this year over 2022. I think in January we had like five or six templates in there. Now we have over 20 different campaign templates, all for like we have for special occasions, right? Like Halloween and Thanksgiving and Christmas and, and Valentine's Day, all those sort of things. But then we also have templates for each campaign type. So if you want to add a viral marketing to your newsletter, we already have a campaign template that is pretty much plug and play. You select it, you change the copy so that it fits your business and you're good to go. Same with sweepstakes, same with events, same with lead magnets. We have all the all the templates in there.

[00:17:32] Now, one one morning I have to give people about when you use the term sweepstakes. So that's technically illegal in the United States if you charge people to to get chances for things. But if they just have to do stuff, that's fine. But there's money changes hands. You may have just created an illegal lottery, so be very careful about that. Don't charge people to to participate in your sweepstakes or contests or any of that stuff.

[00:18:02] Exactly. Exactly. Some people like you're right, like in some, for example, in the US that is the case. Some people also call them giveaways instead of instead of sweepstakes or contests or whatever, whatever word you like the most.

[00:18:20] Yeah. And I participated in one for somebody else and I didn't even know there was a contest going on for and I want a motorcycle. So. So you could go as big as you want with this stuff. And you're talking about a lot of people. If you target and you give the proper incentives, it's so easy for people to just spread the word for you. You know, that's that's what you want to make it to do is spread the word easily. But then keeping track of it is is the one that would kill you if you didn't have a program like this. So what are some of the other things that'll do?

[00:18:59] Well, I will then also keeps because let's be honest on the results of people who will try to trick the system whenever there is a campaign like this. So a viral also has like a full fraud prevention technology so that it doesn't allow anyone to cheat or or trick the system. It has like smart leaderboards, for example, where if you want to do instead of doing a sweepstake, you want to do a competition where, for example, you say, I want to do in my business, I want to give a prize to the person who refers other people, and the person that refers the most is going to get the prize. So you can basically have a leaderboard so that they can see where they stand in the ranking. And that is actually going to motivate them to refer more people and be at the top of the ranking.

[00:19:52] And that would be a place where you.

[00:19:54] Go and you'd.

[00:19:55] Need fraud protection because people could try to cheat.

[00:19:59] Mm hmm. Exactly. Exactly. And then in addition to that, like, my role also has all sort of features on a B split testing, which is key nowadays to to to basically have successful results online. You need to be split testing, AB, testing your landing pages, your share pages, your copy, your images. So you can all do that within a firewall. You can also set up your your landing page on your own domain so that it looks branded with your domain. You can schedule campaigns if you want to run them in the future or to select winners so that the system automatically selects the winner of your campaign.

[00:20:41] Yeah. It's just an amazing, amazing thing. How long has it been running?

[00:20:46] Currently, it's been running for. In August, it was seven years. So seven years in and two months, seven years into on the 5th of August of 2015, we released a Bible.

[00:21:03] And this is not.

[00:21:05] What we have currently. I was just going to say that we have collected over 57 million leads for our users in this seven year journey. And yeah, we currently have 32,500 users who are generating one leap every 4 seconds on average, one lead every 4 seconds.

[00:21:23] Amazing. Amazing. Yeah. So so folks, this isn't one of those things like you get every day from JV Zoo with some new crazy thing just started and they're launching and it'll probably be out of business in two days. They've been around a while and very, very stable. The support is great. If you have any kinds of questions or trouble, what's the future? Anything you can tip us off to? Any new features coming up or any. What's what's going on for the future of up viral?

[00:21:55] Oh, wow. So, yeah, we have we have lots of features and new functionalities in store that our team of developers are working on some really exciting stuff. And well, actually, I'm not sure if I can share this.

[00:22:11] I know.

[00:22:12] You're listening, but let's try to trick you. So currently, how viral we are. We are developing the functionality of also being able to being able to track purchases so that it doesn't only track the leads that have been generated and who referred who, but you can also track who purchased from your leads. And so that is going to be a new functionality. And then something else that we're really, really excited for is being able to integrate a viral in your existing funnel. So if a business currently already has a funnel running and they're generating a ton of traffic from Facebook ads or YouTube ads, they can just add a viral at the very back of that, at the very back of that funnel. And then they get like an extra extra stream of leads just from adding up viral as a snippet of code at the very at the very end of their funnel. So those are a couple of functionalities that we have in store that we're working on. I'm not sure if the the product manager of a viral is listening to this interview. I'm not sure if I was supposed to share this too late. I just did it here for your listeners that screw the commute back.

[00:23:26] Yeah. So I have to take a brief sponsor break. When we come back, we'll ask William what's a typical day look like for a digital marketing nerd? All right. I kind of know because I'm one too. So. So. So, folks, about 25 years or so ago, I kind of turned the Internet and digital marketing guru world on its head. And the guys at my level were charging 50 or 100 grand up front to help you. And I knew a lot of these people that are rip offs, they'd be hiding out in Barcelona if if you gave them 50 grand up front. So I said, you know, I'm going to fix this problem and take care of small business people. So I kind of flipped everything on its head and I just charge an entry fee and then I tie my success to your success. So for me to get my 50 grand, you have to net 200 grand. Well, people really loved that because they knew I wouldn't disappear on them. And 1700 plus students later, over 25 years, it's still going strong. It's the longest running, most unique, most successful Internet and digital marketing mentor program ever. And I have no trouble saying that because I dare people to put their program up against mine. And nobody will. Because. Because they'd be embarrassed. Because I'm a crazy fanatic.

[00:24:44] I bought this $2 million retreat center that people come in and spend immersion weekends in. Here we have our own TV studio where we shoot marketing videos for you, the you, everything is one on one because we tried group training and we hate that because you get lumped in with somebody more advanced or less advanced than you. So that's no good. So you have access to me and my entire staff for up to a year. So it's like you said, it's nobody can compare to this, especially with the longevity of it. So check it out at greatInternetmarketingtraining.com. There's no pressure here. You can call us up. I'm very accessible and talk about your future online.

[00:25:33] Now let's get back to the main event. We're here with William Vanhout, a self-described digital marketing nerd who is. Currently. It's just. I do want to ask him what the heck Quack quack was. But. But he's currently very involved with the program I've been using for a long time. I need to use it more. It's just one of those things. I've got so darn many things to do. But but the things that I did with it were very successful, so I need to get back to that. But anyway, William, what's Quack Quack?

[00:26:09] Well, quack, Quack was basically my first marketing internship. And what? What? Basically, quack, quack. Did I? To be honest with you, Tom, I'm not sure if they're still around, but it was a start up. And what they did is that online product, online product creators and digital digital content creators that have like massive following on YouTube and on. Well, back then there was no Instagram but Vimeo, for example, right? Those who had like a huge following and lots of views on their videos, instead of like just having their videos on YouTube, they could also upload them to an app called Quack Quack. And they had much better monetization than than YouTube because with YouTube you basically get paid for the ads that they put in front of your in front of your video. But quack, quack had much better, much better payouts when it came to advertise.

[00:27:15] Well, here I just.

[00:27:16] It was a bit of an app competitor. Yeah.

[00:27:20] No, I just looked it up. I'm looking on Wikipedia. It said that quack quack changed to woof woof because dogs are more popular products. So. So. So tell us whether that.

[00:27:35] Could be the case.

[00:27:36] What's a typical day look like for you?

[00:27:38] Well, for a digital digital marketer, so what a typical day looks like is I start my day. First thing I do is I look at the stats, we do a lot of data analytics. We look into the numbers like, what was the previous day like how many people signed up? So we the first thing we do is when we start to work is look at KPIs then then from there. From the home. What KPI is the team so vital? We have key performance indicators, so each business has different key performance indicators. But basically for us, for example, for a software business, it would be trials, it would be average revenue per user customer to trial to subscriber ratio, things like that. If you're more like into advertising, then it's like cost per click, right? And how many impressions you got, how many clicks, how many conversions from your ads. Those are all metrics that help you analyze, like how your campaigns are doing and how your business is doing so that you can really have a pulse on what's going on at the moment. So that's the first thing like that I would do in my morning. Then from there at Up Viral, we have a team which which I manage at the marketing team and then I'm basically working with the team, like seeing if I can remove any roadblocks that they have. And from there I jump into the projects that I manage. So I do a lot of brainstorming and I come up with new ideas for campaigns for our viral.

[00:29:19] So that could be new funnels, that could be new promotional campaigns. I'm very involved in the advertising as well, like coming up with new ideas for the ads, recording the ads myself and then sending them to the video editor and then again, like what you would also do in a typical day of of a marketer is. Look a little bit at the well. Not a little bit. Quite a bit into the into what the market is saying. Like gather feedback from customers, gather like feedback from prospects, you know, to see like, what's your tone of voice? What are they struggling with? What what are they afraid of? What is stopping them from buying your products? Right. So spend time doing that as well. And then lastly, what I would say that is super important that I do pretty much every day is dedicate some time to study like starting from could be from listening to podcast, could be from masterminds in which I participate in reading books. But you need to stay up to date because digital marketing is a is an forever. Like there are always updates and changes to the industry and you need to keep up. So it's crucial that you're constantly educating yourself with with new trends and what is happening in the market so that you Yeah. So that you can stay, so that you can stay profitable with your online marketing campaigns.

[00:30:52] Well, I'd.

[00:30:53] Like to ask what a typical day.

[00:30:54] Well, I'd like I'd like you to do some more webinars those that was really you know I very seldom while I stick out a webinar, you know, I see it and then it's all BS and then, you know, and I back out. But, but yours. I stayed to the end because it was very informative and, and gave great ideas on how to use the your viral. So I like to see more of those and.

[00:31:18] Is it's I have to say it's one of my favorite tasks it's it's being I don't even want to call it a task because it it's not the right word for me. I love being with with other entrepreneurs, with other marketers and basically inspire them, you know, with knowledge, with my experience, and then share things that work, comment about their business, like what type of campaigns could work for their business. That's when I really start to geek out. And that's where the nerd comes. That's where the marketing comes in. And that's what I love doing. I love inspiring and sharing with other people. So.

[00:31:58] All right, So I'm going to I'm going to put you on the spot here because you've got a bunch of certifications, one of which is certified customer acquisition specialist. And I have the only license dedicated Internet and Digital Marketing School in the USA. Probably the world took three years to get the license and it's certified to operate by the the state of Virginia. It's a distance learning school. Where would you go to find students for a distance learning school for internet and digital marketing? What would your plan be.

[00:32:32] So for So you basically sell a course of certification on digital marketing, correct?

[00:32:39] Correct. It's a school, Yeah.

[00:32:43] So great question. So I would let me think for 30 seconds and.

[00:32:50] Take all the time you want.

[00:32:51] I'll edit out the breaks. Okay. Well, here is what I would do, Tom. I would host a free event and this would be just put on the spot right here, right now. So I would host the three events where you take from your bike, from your school, like all the different things you cover. I would take the the. This sweetest thing that you teach in that course. Like it's why if you take the whole content of your course, right there is the chocolate and there is the broccoli, the broccoli, the stuff that we know we have to do but we don't like. And the chocolate is like the sexy stuff, right? It's what we what we like to hear, what we like to do. Well, I would host a free event. I would advertise it on on Facebook. I would advertise it on Instagram. I would advertise it on YouTube, maybe even on TikTok, and then get people to register for the free event. All right. Then after they register for the free event, I would have a viral referral marketing campaign where they can refer other people who are also very interested in improving their skills when it comes to digital marketing. And from there I would basically provide a ton of value on that free event. Then at the end of the event I would have a strong call to action for an offer for one of the courses that you sell at your school. That is basically like from the top of my head, how I would engineer a funnel for your school. Yeah, yeah.

[00:34:30] That was, that was great. Yeah. Now it is it's not really a course, it's a tuition and it's like $19,000. So it's a pretty high ticket ticket thing but that's.

[00:34:43] Yeah.

[00:34:44] Yeah.

[00:34:44] So then what I would do then what I would do Tom since it's high ticket, they'll know that I would get them on the three events that you host. Obviously they're not going to after the event to go to a checkout page and run $90,000, right? So I would have them, I would have them fill out an application form if they want to be considered for the for to enter the school. Then after they they fill out that form, I would basically contact the ones that are the best fit for for your school and then the sale would be done over the phone instead of online.

[00:35:22] Yep. Beautiful ideas now. Thank you. So let's let's go one more depth into your life. What's your do you have any kind of morning routine? Do you get up early? Do you meditate? Do you work out? What do you eat? What's the what's your life like?

[00:35:40] Yeah, So basically my typical morning, I wake up, I'm not like a really early morning person. Like I wake up seven, 730, and then from there I do what's called the the AMP Morning. The AMP framework consists in affirmation meditation and affirmation movement and priorities. Affirmation is basically the part where you and I have like I always look at, I always watch a YouTube video where it's basically affirmations while you do some morning stretch, right? Because when you've been sleeping, you've always been in positions like very close with your chest and it's good to open up in the morning, right, open your chest, do some stretches. So that's the movement part. While you do positive affirmations like today is going to be a great day. I am confident the projects I'm working on are going to work right. And then the final thing I do is I prioritize my day. So I basically make a list of the top three things I want to complete in that day. Like, there is a lot of things, there is a lot of things in order to do list, but what are the top three things that are going to move the needle to get you where you want to be? So I list the three key things for that specific day, and then I start working. In terms of the workout, that is something I do in the in the evening after I have finished my my day at work. Then I go and I hit the gym and I do like a 45 minute to one hour CrossFit workout.

[00:37:14] Yeah. Now are you, do you have your laptop in front of you when you're doing it so that you can continue being a nerd?

[00:37:23] Well, no, When I when I'm working out, I don't have my laptop with me, but I do have my headphones and I'm constantly listening to podcast while I work out or sometimes like I'm part of a few like masterminds and I'm constantly like doing courses and, and I'm listening to always listening to, to courses, or which I know for a lot of people is like, Oh my God, like, that's not motivational music, right? But I'm there, like doing push ups and listening to Ryan Dice or to Todd Brown or to some of the top marketers on the planet. So while I'm doing push ups and pull ups and burpees, yeah, that's my that's the workout style of a marketer.

[00:38:13] I'm crushed. I'm over here crying. You didn't include the screw the commute in your push. Routine.

[00:38:21] Yeah, well, actually, I. I was doing push ups yesterday listening to Screw the Community. With your interview with the US Marine that has a travel agency.

[00:38:34] Oh, yeah. Yeah, that's. Yeah, That was Dustin Perkins. Yeah. Yeah, It's September is veteran's.

[00:38:39] That's one.

[00:38:40] September is Veteran's Month on Screw the commute. But so. Thanks so much for coming on. How do people get a hold of you if they have questions?

[00:38:48] I mean, my pleasure, Tom. Thank you so much. And in terms of how they get home, well, actually, we've prepared a special gift for this through the commute listeners. And that is basically, if you want to set up your first viral marketing campaign, if you go to upviral.com/screwthecommute, you can get access to your filter list bootcamp which is basically a five day training. I did we sold this for $50 and you can get it for free and by the end of the five days you will have your first birth viral marketing campaign up and running and generating leads for you.

[00:39:27] Beautiful beautiful. So it's upviral.com/screwthecommute. Well William it's been the great talking to you I'm so glad I listened to that webinar and looking for more great things. I guess I got to get busy using my viral account more so I quit paying your salary, but don't do anything. That's no good. So it.

[00:39:51] Sounds amazing. Tom, thank you so much for having me. And we're looking forward as well to seeing you crush it with I'm viral and generate a ton more fun, more demand ton more leads for your businesses as well.

[00:40:03] Sounds good. Well, thanks to William. And check it out folks at upviral.com/screwthecommute you can get that $50 program which everything that they put out folks is really informative no matter what you do or whether you buy their program or not, everything that they do listen and watch it and you will get great ideas. So we will catch everybody on the next episode. See you later.