Episodes Archives - Page 8 of 16

604 – Be uncommon and enhance your brand: Tom interviews Christian D Evans

Christian D Evans is a business consultant agency for business owners that are doing 750,000 to as much as you want to take it up to, but they want to scale it and kick it up to maybe 5 million or more. Now, he helps business owners put in place systems and processes and marketing and sales structure to take small businesses and turn them into sustaining companies. And he's helped make 21 million bucks for these people.

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602 – Marketing without the guilt: Tom interviews Yuval Ackerman

Yuval Ackerman is the person to work with when you want to ditch the sleazy sales tactics in your email marketing, but you don't know how to do it yourself. And as an ethical email strategist and copywriter, she helps entrepreneurs tell their stories and market themselves without feeling guilty. And they even have fun on the way.

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601 – Rewire your brain for success: Tom interviews ST Rappaport

ST Rappaport works with growing entrepreneurs who, despite trying everything, they still feel powerless to find, focus and increase their productivity. And she assists them in rewiring their brains so they can remove overwhelm and finally get things done and grow their business. And she has LifePix University. That's where she helps growing entrepreneurs solve their core problems, so they can become more efficient and effective in their personal and professional life.

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599 – Organized sites get higher rankings: Tom talks Blog Posts and Site Structure

Let's talk about blog postings and just a little bit about your site structure. I know everyone wants to be found high in Google rankings and get all kinds of free traffic and get rich and buy an island in the Bahamas. Okay. Well, I really applaud your lofty goals, but there are a couple of big obstacles you face. One, is that your web designers are pushing you into cool, continuous pages that scroll forever with different sections on the page and the things that you want to convey. And two, you're probably ignoring and doing a poor job of even the basic SEO. That's search engine optimization things you must do to even have a chance of buying your island in the Bahamas.

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598 – Don’t be a victim: Tom talks Online Scams

Today, I'm going to talk about online scams, including several brand new scams that haven't really been seen before that much. Now, if you think I'm too smart to be scammed, I don't need to listen to this episode. Well, there was a famous scammer that once said, If you think you're too smart to be scammed, I want to meet you.

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588 – A very useful and easy to use tool: Tom talks Loom

This is Loom and it's different from Zoom. Loom is a video messaging tool and Zoom is a video conferencing tool, and you can share screens and all kinds of stuff. But Loom is a video messaging tool and it'll record your camera, microphone and desktop simultaneously.

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587 – Stop being just accountable: Tom interviews Jeff Cohen

Jeff Cohen is a seasoned entrepreneur. He's founded and grown multimillion dollar technology and manufacturing businesses. He presents Count-On-Able. That's the new and rapid success framework that guides CEOs to make this happen now. He was on Shark Tank on season one and he was the first company that the Shark Tank people ran a success story on him in season two.

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585 – This really does work: Tom talks Nightclub Trick to Increase Sales

Let's talk about the nightclub trick. It's not as prevalent as it was in my nightclub days because, you know, I had a nightclub from 1980 to 1988. Now, more people run tabs with credit cards nowadays. But in those days, it was more cash. And anyway, this technique, which I learned from a massive disco chain. They used to come down to the lake near where my nightclub was, and we became friends. And they taught me a lot of the techniques that they use in this massive nightclub chain. It increased the tips for the waitresses about 30%, and they were extremely happy. I taught this to them and don't worry, I'm going to tie this into your business.

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584 – Improve the quality of your life and business: Tom interviews Stephanie Lentz

Stephanie Lentz is here. She's the founder of a zero waste grocery store in Kirkland, Washington. It's called Scoop Marketplace, and she teaches people how to improve the quality of their lives while learning to walk more gently on the planet through her podcast Green Stuff, and digital courses for eco printers and eco conscious individuals.

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583 – Changing the landscape of sales: Tom interviews Chandler Walker

Chandler is the creator of a therapeutic driven, psychological based sales system centered around compassion and care. Chandler has taught over 3000 people in his system of compassion conversations and has the goal to change and redefine the landscape of sales altogether.

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582 – Marketers can benefit from this: Tom talks Business of Meditation

Today, we're going to talk about the business of meditation. Almost everyone I interview on this podcast, I'd say maybe 70% or more, say they meditate. Now, I don't particularly relate to it myself, but I notice when there's a trend that's going up. So I have a big announcement. I partnered up with a voiceover artist and we created the first ever meditation for marketers. It's actually their product, but I think it's great.

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581 – Share your story: Tom interviews Teresa Velardi

Teresa Velardi is here. She's an author and publisher and she's host of Conversations that Make a Difference podcast. She's a writing and performance coach and a potter. Her daily quiet time, and writing, keep her focused on her God given purpose as life unfolds in this ever changing world. And we've all got a story to tell and a heartfelt message to share.

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580 – From Firefighter to Digital Marketer: Tom interviews Steven Lentz

Steven Lentz is here. He's worked a multitude of jobs. You know, that word job is a cussing around here. Screw the commute. As well as being a business owner, he has also recently ended a ten plus year career as a firefighter EMT. Steven's a platinum level business coach with LPW, and has his own digital marketing agency. And Steven's coaching helps businesses to stop competing on price and grow their profits and scale their businesses.

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579 – Keeping stuff can be a good thing: Tom talks Business Hoarding

Going to talk about business hoarding, and I'm probably going to get some flack for the ideas I present in this episode on the value of business hoarding. But I'm used to getting flack. I mean, I'm so used to seeing these people that are broke telling you, Oh, gee, you know, you should clean out your total email and you should do all this stuff and you just throw away things and everything. Get the clutter out of your life. I don't believe in that.

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578 – Global podcasting is real: Tom interviews Magic Mic

Magic Mic has produced 1500 plus podcast episodes across different time zones and countries. He's interviewed massively big CEOs from airlines and big companies. And even Facebook has had him work for them and the National University of Singapore and just all over the place, 1500 plus. That's really awesome. And he hosts the Magic Mic podcast, where he speaks to podcasters globally about the trends in the podcast industry. And we're so thrilled to have him on from Singapore today.

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577 – Gain more clients using your credibility: Tom interviews Michael DeLon

Michael DeLon is the number one Amazon best selling author of on marketing as the title of his book, The Definitive Guide for Small Business Owners. Since 2013, he's worked with business owners to establish and market their credibility. He helps business owners publish a book that positions them as the expert in the eyes of the audience so they can gain more clients using his credibility marketing systems.

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576 – Tracking that helps YOU: Tom talks Google Alerts

Today, we're going to talk about Google Alerts. It's a free tool that I've been using for many, many years now. Before Google, I had to pay for this service and you can use it for reputation management, publicity, tracking competitors and making your hobbies tax deductible, which if you've been listening to me for a while, you know I harp on that. So I'm going to tell you how to set up Google Alerts, what you can use it for, and I'll give you some cool tricks to better target your results.

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575 – Speak up for yourself: Tom interviews Genesis Amaris Kemp

Genesis Amaris Kemp is a visionary life coach, motivational speaker and author. She's a woman that empowers others to speak up for themselves. Yeah, it may be challenging and it might hurt, but in the long run, she desires to encourage others to help those who may not have a voice. She's a trailblazer who wants others to live out their dreams, goals and vision, and she says, we all have been given an excellent purpose in life. It's up to us to walk it out and live victoriously.

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574 – Make personal branding your mantra: Tom interviews Angela Mulrooney

Dr. Angela Mulrooney is a global speaker, best selling author and personal branding expert. She works with thought leaders around the world to clarify their message through their brand archetype, while using various media platforms like LinkedIn and like this podcast. You're out here to drive sales, so these experts can change the world with what they know.

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573 – Do things easier and faster: Tom talks Cell Phone Tips

I'm on my never ending quest to help you automate your business, so you're not fighting with your computers and cell phones and tablets, and wasting all that time when you could be spending time with prospects and customers because that's where the money is.

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572 – Be a successful Podcast Guest: Tom interviews Jason Cercone

Jason Cercone is the creative, professional strategist and podcaster, making his residence near my hometown, Pittsburgh, Pennsylvania. He is the founder of Cercone Consulting, where he helps brands and professionals get optimized for successful podcast guest marketing initiatives with hands on training and coaching. He's also the host of Evolution of Brand, a podcast featuring self defined entrepreneurs and professionals sharing inspirational stories and tactical brand building strategies. And when he isn't glued to that microphone producing words to live by, you'll find him consuming good bourbon and cigars and obsessing over his fantasy football lineups and doing everything in his power to break 80 on the golf course.

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571 – He helps small small businesses: Tom interviews Steve Fredlund

Steve Fredlund is here with 30 years of corporate experience. Steve has launched his own business, helping entrepreneurs, micro businesses and nonprofits and other smaller organizations. And as part of his overlapping 20 years of nonprofit leadership experience, he's started an effort bringing a transformation to a community in northern Rwanda, where he traveled four times in his volunteer role of executive director. And he's also served on a number of nonprofit boards, launched five podcasts, and been involved in many other volunteer leadership roles.

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568 – Trust your gut… maybe: Tom talks Gut Instincts

This episode may not make the people that teach intuition very happy. I mean, intuition certainly has its place in the world. But for most people, that would be a very poor way to try to run a business. I'm going to give you a better way in this episode.

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567 – Be a guest the right way: Tom talks Podcast Guesting

I'm going to go over the benefits of podcast guesting, which will help you sell more products and services, raise your profile and expand your reach. There is a right way to do this and I'll detail those in this episode, not just the common sense parts, but also based on my extensive experience with having my own podcast and being a guest on many others.

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565 – Get fast with your keyboard: Tom talks Computer Shortcuts

Keyboard and mouse shortcuts can make you lightning fast on any tasks you do with your computer. Don't not learn these! The productivity and speed boost you can get is significant and can make you more money. No excuses! Learn these and get with the 21st century.

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564 – Level up your speaking game: Tom talks Ask Tom A Pro Speaking Question

Today, we're going to do Ask Tom A Pro Speaking Question, and you know more and more venues are opening up to live presentations. So I thought this would be a good time to put together some of the questions I get about professional speaking, and a reminder to those of you not in the field how lucrative this can be for you.

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563 – A variety of Grab Bag queries: Tom talks Ask Tom A Question

We're going to do another Ask Tom A Question. These are compilations of questions I get all the time seven days a week, and so I thought I'd pick some ones that apply to everybody. There's just a mishmash of things here, and you know, I'm sure there'll be something here that will make you think, Oh, I should be doing that or I shouldn't be doing that.

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562 – She helps you deliver knowledge: Tom interviews Ellen Finkelstein

Ellen Finkelstein teaches experts, who want to get their knowledge out to the world, how to reach more people with profitable, online products and courses. She has created and sold dozens of online programs, and helps experts do the same so they can create change for many people as possible.

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561 – What you don’t know can hurt you: Tom talks Business Legalities

Business legalities. Now, I don't mean to scare you here. Many times, small business owners and people who work from home or remotely won't even face some of the issues that I bring up today. I just want you to know about them and determine if they apply to your business. This is way better than not knowing about the issue and accidentally violating some law that you never even heard of. Now, this is by no means a fully comprehensive list. My purpose today is to get you thinking before making quick decisions that may have unintended consequences.

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560 – Add a little magic: Tom interviews Joe Libby

Joe Libby is an award winning entertainer and motivational speaker. He's performed in locations like family backyards. I was in a barn once doing a show, so I can go along with that. From hotel banquet rooms to the old Soviet Union. He spoke at the Total Success Summit recently in Sydney, Australia, where he shared the stage, or I'm going to turn this around. Arnold Schwarzenegger shared the stage with Joe Libby. I like that better.

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559 – Do copywriting right: Tom interviews Lorrie Morgan

Lorrie Morgan of Red Hot Copy and she's been an expert at breaking down marketing messages to bite sized bullets and hooks for twenty two years. So, she says the best thing about being an entrepreneur is she works when she wants, so she can spend more time with her horses.

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557 – Transform your frustration into freedom: Tom interviews Pete Mohr

Pete Mohr is here. He helps entrepreneurs transform their frustrations into freedoms by using a variety of frameworks that help them cut through the chaos and overwhelm of running a business. Now, he's refined his tips and tools and techniques within his own businesses, and he loves sharing them so others can live the life they deserve as business leaders.

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556 – Make your business the best it can be: Tom interviews Adam Strong

We got Adam Strong here, and he's known as the Game Changer. He's a best selling author, entrepreneur, international speaker and founder of the Game Changers Experience podcast. He currently runs three different businesses and enjoys working with business owners and entrepreneurs of small to medium sized companies in the professional services industry. Adam is a former elite athlete that trained with Olympic and world champion Sir Mo Farah for three years.

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554 – Make yourself look great when live: Tom talks Preparing for Live Events

Today, we're going to talk about preparing for live events. I see so many people that are so brilliant and have such great information, but they just look terrible when they do a live event, either a webinar or some Facebook Live or YouTube Live, whatever. So I'm going to tell you how to prepare in this episode so that you look good, you sound good and you're already and you're not flustered with last minute stuff.

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552 – Be unique and stand out: Tom talks Add Uniqueness

Today, we're going to talk about adding uniqueness. The thrust of this episode is to be the same and be unique. So I'm not talking about coming up with some revolutionary new topic that no one's heard of. I'm talking about delivering things that people want, but adding special elements that set you apart from the competition.

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551 – Get yourself a Million Dollar Body: Tom interviews Nate Palmer

We got Nate Palmer here. He's a fitness and nutrition expert, a coach, a speaker and writer who believes that being in incredible shape gives a massive advantage in business focus and relationships. And he also happens to be a dad, a husband and a number one best selling author of the Million Dollar Body Method. Now I just started reading that, so my body is only about $2.50 at this point. But I think I'm going to try this 28 day program he has, and I don't want to say try. I'm just going to do it. Nate helps business owners and entrepreneurs improve their physique, finances and family time using fitness and nutrition as force multipliers.

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550 – Landing clients is his game: Tom interviews Mark Firth

Mark Firth is here. He spent a large portion of his life working in London. He worked for companies like IBM and Siemens. But he left there feeling unfulfilled and he went in search of answers, and an 11 year journey from the U.K. to Columbia. He fell in love with someone in Columbia. And guess what? He started a family and then a business, and he finally made it into Florida on an investment visa, which I don't know what that is. And so I'm going to get him to tell me. And that was supported by his business. And he runs high profit consulting, which is also the name of his podcast High Profit Consulting, which has helped hundreds of B2B consultants to land clients through a mix of organic and paid business strategies.

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549 – Make your phone life easier: Tom talks Phone Tips

Today, we're going to continue with phone tips, phone automation tips and ways to make yourself work way faster using your cell phone. Now we've done quite a few episodes that have to do with this, and we'll have the links to those in the show notes for you because you know the phone is with you all the time, and there's no reason you can't use it to keep your business flowing, and keep the speed of reacting to customers and prospects. So that's why we do these things.

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548 – This unicorn will advance your business: Tom interviews Michael Grace

Michael Grace is an innovative technology leader who speaks, presents and writes about how businesses can achieve a transformation by leveraging technology. And several companies have called him, and this is where the unicorn comes in, a unicorn due to his ability to understand the business issue and solve it in partnership with the customer, leveraging the latest technology and process enhancements.

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547 – Drum up business in bite sized pieces: Tom interviews Debbie Drum

Debbie Drum's an expert at creating passive income. We love that in all forms of content, written video, audio and graphics, and she's an Amazon, USA Today and Wall Street Journal best seller. Debbie's created over 500 digital and physical products since she's been working as her own boss from the comforts of her own home since 2010. She currently spends her time helping entrepreneurs create simple, bite sized content to sell and give away to grow their business.

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545 – Create the Business of your Dreams: Tom interviews George Horrigan

George Horrigan is a noted innovation and business planning expert. He started and operated nine companies and is founder and CEO of Fountain Head Consulting Group Inc. When he's not showing people how to create the business of their dreams, you'll find him being loved by his kids, or he's hiking in the North Georgia mountains and before I bring him on, I got to tell you he's a man of my heart. He's the owner of Bo, the goofiest yellow lab in the world, and I think Guinness is going to certify that.

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543 – Ensure your audio book is a big seller: Tom talks Promoting Audio Books

The things that I cover today about promoting audio e-books will be things I'll be addressing over the next month or so. Admittedly, I should have been doing some of these things in advance, but I wasn't even sure the first book would get approved on the first try with Audible, so I didn't really have any idea when to prepare for the release. Then all of a sudden, I get an email notice from Audible that my book has been approved and will be on sale in a few days. So I surprised myself with that one.

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542 – Worms and Laughter and Yoga Oh My: Tom interviews Cathy Nesbitt

Cathy Nesbitt is a health and wellness advocate. Founder of Cathy's Crawly Composters around 2002, Cathy's Sprouters and Cathy's Laughter Club. She's a multi-award-winning environmental innovator who uses workshops and inspirational speaking to motivate people to live a more sustainable life. Cathy is a certified laughter yoga teacher.

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541 – She has the buttery sound for voice over: Tom interviews Angela Ohlfest

Angela Ohlfest began voice acting midway around the middle of 2018, and she became a full time voice artist and business owner in less than two years, a thousand clients, and 90 plus audio book titles later. She now coaches others on how to build their own voice over business.

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540 – This is a powerful way to get customers: Tom talks Graphics

Graphics. I'll bet you, I have said the following at least a thousand times in my speeches and to my mentees. Here it is. Your website needs to look just good enough to represent you well, professionally. Let me repeat that. Your website needs to look just good enough to represent you well, professionally in some cases. I've used what are known as ugly websites and ugly videos to make a ton of money. And of course, any video with my face on it could be considered ugly. So don't worry about that.

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539 – He makes Success academic: Tom interviews Steven Greene

Dr. Steven Greene is a career educator and entrepreneur. He specializes in helping families and children to navigate their academic lives, and he supports entrepreneurs in their journey on the highway of success. He's the best selling author of the book Maximum Education. And he likes to bicycle. Yeah, that's really crazy when I heard that about him. He was, I think, a competitive bicycle guy, and he loves tennis and cooking, and he loves being around friendly and people and cats.

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538 – She’s a ball of fire and a fitness guru: Tom interviews Sandy Weston

We got Sandy Weston here. She's a keynote speaker and international podcaster, a three time published author and entrepreneur. Her whole life, she's owned and operated health and wellness companies for over 30 years. Early in her career, she became the first female trainer for the Philadelphia Flyers and spent many years as a media personality and as Philadelphia NBC 10's fitness expert.

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537 – More on how to do your own audio book: Tom talks Audio Book Update

This is my audio book update. So I recorded and edited my entire audio book. And boy, did I learn a lot in the process. I got to tell you, though, if you don't want to get your fingers dirty learning all this stuff, you can always go to a studio, pay a lot of money to have them produce the audio for you. You can even get a narrator to record it for you. I guess you could get someone to write the script, and in my opinion, before too long, why do we even need you? I'm more of a do it yourself guy.

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536 – Here’s what you can sound like: Tom talks Audio Book Sample

Today's episode is a freebie for you and a follow up from the last episode on getting ready to do audio books. Today, you are getting the intro, chapter one and chapter two from my book Online Joint Venturing, How to be in front of a million warm prospects in the next 90 days. This is from a practice session I did to make sure I'm doing things correctly, to be accepted by ACX and Audible.

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535 – You can record your own: Tom talks Audio Books

Today, I'm talking about getting ready to do audio books. Now if you're a podcaster, you've got all the things necessary to do this yourself. If you're not a podcaster, all you really need is a decent microphone and a quiet place to record. And if you're going to do the audio books, the next step might be once you get this stuff together. Go ahead and do a podcast as one of your promotional vehicles, and I'll be discussing microphone and recording equipment along with a bunch of other stuff today.

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534 – Merry Christmas from all of us: Tom talks Christmas Jokes and Trivia

All we're going to do today is Christmas jokes and Christmas trivia. How about that? None of the other stuff I hit you with all the time. Let's get right to it. I know you're going to be busy today. So here we go. I'm going to mix up trivia and jokes, and it's going to be a lot of fun.

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533 – Keeping your customers is GOLD: Tom talks Customer Retention

Today, I'm talking about customer retention. I'm not perfect at it by any means, but I do have customers that have been buying off me clear back even before there was a commercial internet, which makes it more than twenty eight years. So I think I might have a little bit of stuff to tell you here and on a webinar.

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532 – Now’s the time to get better: Tom talks Improvement Over the Holidays

How to improve over the holidays. Well, I've done at least one thing to improve my business or my personal business skills over holidays, as long as I can remember. And in many holiday seasons, I did more than one improvement. Maybe I wrote an e-book. Maybe I researched a list of affiliates to contact after the holiday. This holiday, I'm going to complete an audio book, and I'm improving my backup plan for all the websites and computers that I got going, so those are my goals for this holiday season.

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531 – Should you do both?: Tom talks Promo vs Catalog

Today, we're going to talk about doing a specific promotion. If that's the best thing for you or sending people to a catalog of your products. Which one is going to make you more money? Well, it's one of those things I think you should have both both specific promotions and a catalog, and I can't really, really tell you which one will make more money for you. But I'm happy to tell you about my experience, which is coming up on 28 years selling online.

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