Today, we're going to talk about a bunch of marketing tools that I use regularly. Many of them are cheap. Many of them are free, but they really, really increase your productivity and allow you to do things you couldn't do by hand or that would cost you a fortune if you had to farm them out.
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I'm here with Joe Libby, long time friend of mine. Really interesting guy. You're going to see some of the things he's been doing lately with surveys, but he's got a colorful past. He's quite a funny guy and he does magic and all kinds of cool stuff.
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Today, we're going to talk about Virtual influencers. Man, I don't know what the world's coming to. Virtual influencers. They're not even real. They influence you. So we get a lot of not real stuff nowadays.
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Today, I'm going to talk to you about how to tenderize a promotion. How do you like that? So we'll get to that in this episode.
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Today, I'm going to tell you exactly how to fail at a video shoot. Okay, you don't want to do that. It can be very expensive. So that's what we're going to talk about today.
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Today, we're going to talk about the differences between traditional and self-publishing. I have experience in both and I'll tell you my thoughts on it.
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Today, I'm going to talk about promotions to make you quick cash. We all love a sale and these are different sales you can put on to make people buy your stuff, and in a hurry, and set a deadline on when the sale is good for all those kinds of things. But there's a lot of different ones you can do to keep things interesting. And I want to emphasize, again, people love a sale. So giving sales can really give you some quick cash flow.
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Today, we're going to talk about circular or round QR codes. The QR codes have made a resurgence from the old days, and we'll tell you about that. And I highly suggest you listen to two back episodes about QR codes and how you can use them either free or fancy paid ones. Very handy thing to use nowadays. So you go to episode 241 and episode 780. These are both about QR codes.
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Today, we're going to talk about Zoom Clips. Zoom clips? What the heck is a Zoom clip? Well, It's something that I've made a fortune on with other programs, but Zoom has just come out with this new feature, so I'll tell you about that.
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Today, we're going to talk about auto responder selling. This is one of the most powerful tools ever invented for internet and digital marketing. The sequential auto responder is what we're going to talk about today.
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We're continuing with our copywriting series, and today we're going to talk about infographics. And this is part of my copywriting901.com series.
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Now today's episode is called Shopping Cart Sell Thru. This is all part of copywriting901.com, my massive course on copywriting, which is the number one skill in my entire 47 years in business.
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Today, we're back to our copywriting series with Calls to Action. This is really important if you want to get the money. Now, the beginning of this series started at episode 836.
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Now don't be afraid, but we're going to talk a little bit of geek speak today. But you need to know this because you are currently, if you don't know what I'm talking about today, you are getting screwed on your email delivery and don't even know it. So this is very important. We're going to talk about a tool called MXtoolbox. And I've got Larry my right hand left hand super IT guy.
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Today, we're going to continue our copywriting series with short episodes with elements that go into sales processes or sales letters or video sales letters. Today we're going to talk about the what. It's not part of your sales process. And these copywriting things started at episode 836.
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Today, as part of our copywriting901.com series, we're talking about recap paragraphs, and I'm trying to give you these things in little bite sized chunks so you can immediately add things to your sales process to make it better. And this started at episode 836.
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Today, we're going to talk about the extremely powerful copywriting technique called The Reason Why Technique. This is, of course, part of my series starting at episode 836 on copywriting techniques. Each episode is fairly short, but if you put these things into action, you are going to sell way more than you're selling now. So it's copywriting901.com.
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Today, we're going to talk about testimonials and how powerful they can be to help you sell stuff. And of course, this is part of my copywriting901.com series on copywriting. And, you know, I took a break on episode 849 and talked to Brian Richey. I put it right in the middle of the copywriting because I was able to get a hold of the guy, and it's such an important topic for you on ergonomics. You know, my back went out crazy from sitting in this chair for 30 years helping you. I'm sacrificing my health for you.
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I'm here with Brian Richey, and I'm sticking this episode in the middle of my copywriting series that we've been doing the last couple of weeks, because the topic he's going to cover is so darn important for us entrepreneurs and really anybody that works in the way we work. And I kind of got my wake up call from sitting too long. Well, 30 years of it. But I got to the point where one little tweak and I'm screaming like a baby. I'm sitting in that easy chair, you know, working my internet stuff and helping my students and, boy, I got my wake up call.
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Today, we're going to talk about features and benefits. This is part of my copywriting series starting at episode 836.
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This is another copywriting technique called urgency and scarcity, and this is also one of the most beautifully illogical techniques in copywriting.
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Today, we're going to talk about guarantees. And of course, this is part of my copywriting series starting at episode 836.
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It's another copywriting tip, very easy to implement, and it's called Who Is This For? And this is of course from my copywriting901.com program. And you need to to get copywriting skills so that you can sell more of your stuff.
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Today, we're going to talk about top ten lists. This is an easy and interesting way to promote your product, and this is of course, part of my copywriting901.com program that you should pick a copy up. Because guess what? In all my years of business, starting in 1977, copywriting has been the number one skill in my entire business career. And don't get sucked into this AI stuff. Yeah, they'll jam out some sales letters for you, but you won't understand why things aren't working, and what to do about it. You know, these are the things you need to learn. But boy, I'll tell you what. It's made millions and millions of dollars for me and my students. I can't even calculate how much for my students. But you got to learn these things. Anyway, this is another very simple technique that you can add to your sales letter to make it better.
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Today, we're going to talk about stories and case studies. These are powerful ways to show how well your product and service works. And this is a copywriting technique from my copywriting series. While my whole program on it is copywriting901.com, you definitely should check that out, because that's the number one skill writing copy in my entire business career, long before the internet started being able to write, copy and don't get sucked in at this, it is going to save you from writing copy. No, you have to know the techniques, know how to adjust them for your audience and all that stuff.
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We're continuing on our copywriting techniques from my copywriting course, copywriting901.com, the fast track to writing words that sell. Today we're going to talk about the theory of parallel tracks, so you can attract more people or convince more people from one sales letter to buy.
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Today, we're going to talk about tracking links, and this is still a part of my copywriting techniques based on my course, copywriting901.com. And I'm not going to read off all the numbers, but starting at episode 836 til this one and a couple more will be doing copywriting stuff. And I have some other episodes on copywriting.
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Today, we're going to talk about scare tactics. Whoa. This is a copywriting technique based on my course, copywriting901.com. Now, I know this sounds extremely harsh and mean, but I assure you, when I explain how it works, you will see it's not mean at all.
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Today, we're going to talk about Frequently Asked Questions. This is a part that you can add to your sales letter. This is all based on my copywriting techniques from copywriting901.com and you want to listen to these back episodes because these are little things you can add to your sales letter. They're very easy to add and you will increase your sales.
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Today, we're going to talk about cost comparisons. This is another copywriting technique based on my course copywriting901.com. Episode 837 I talked about teasers that yeah, they're not that important for low ticket products, but very important for high ticket products. That was episode 837 and then 836 was bonus testimonials. That's another little known copywriting secret that you can add easily to your sales letters to sell more stuff. Also, your video sales letters.
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Today, we're going to talk about another copywriting technique based on my course, copywriting901.com. And it's called teasers. And it's not as important for cheap products, but it's very important if you want to sell higher ticket items.
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Today, we're going to talk about bonus testimonials. This is part of a copywriting series based on my program, copywriting901.com. The Fast track to writing words that sell. This can really increase your sales, and it can add up to a lot of money over time.
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Today, I'm going to tell you exactly how to ruin your online and possibly your offline reputation. How about that? Now who else can you think of that would be so kind and loving and interested in your business, to show you how to ruin it? Well that's me. Anyway, there's certain things you can do that will hurt your reputation, and some of them you could do totally innocently just because nobody taught you. And this episode is going to protect you from the shame of a bad reputation.
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Today I'm going to talk about a demon. Wait a minute. Wait. My notes are wrong. Demonetization. Oh that's different. Well, it's bad both ways, I guess. You don't want that to happen if you want to make money from YouTube by getting part of the ad revenue when they play ads on your videos. So if you want that, want that money, you got to listen to this episode.
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Today we're going to talk about file transfer services. Let's say you shot the coolest video of your life, and you want your friends and colleagues to see it right away, or it's a business thing, you need to get somewhere quick. Well, it's probably way too big to email, and if you text it, it's compressed so small it loses its quality and power. So that's where file transfer services come in.
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Today's episode is Hack Your website. Yes, I said hack your own website. If you do it, it'll protect you from others hacking your site and it's pretty easy for them to do.
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CYA stands for Cover Your “Behind”. This is a method I've been using for years to win disputes. And I got a bonus tip to help you out.
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Hey, we're going to talk a little bit about electronic security, especially if you're traveling. This episode kind of plays off my continued attention to satisfy both domestically and travel abroad. Your safety. I care about this, and a whole course on it is on brutalselfdefense.com. You won't believe some of the things that can happen to you, and you wouldn't even know what happened until it was too late if you don't listen to this episode and kind of get your head around the kind of things that are going on electronically that can screw you over.
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Hey, we're going to talk about holiday improvement. I've been doing this for years, and it's really helped me in my professional and personal life and all my improvement efforts.
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I haven't done one of these episodes for a while, but these are phone tips. Now yeah, I use iPhone, but you know, Android pretty much has a lot of the same features, and so you just have to figure out how to do them on Android. And plus this isn't really a how to, it's what can you do. And then you can easily find some YouTube videos to show you the step by step if you can't figure it out on your own.
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Today, we're going to talk about personal bandwidth. In other words, how many projects can you comfortably handle at once? We'll check it out.
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Today, we're going to talk about side hustles. These are ways you can make money, mostly online, and maybe if you put some of them together, you can kick out that dreaded job you're going to every day.
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Today, we're going to talk about digital marketing and its dangers. Woohoo! Actually, I'm going to talk about the ergonomics of online marketing to keep you healthy. Why am I thinking about this? Because my back is killing me.
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Today, we're going to talk about royalty free music. Music can really help your productions out, but you do not want to get in trouble over it. And I've been there.
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Today, I'm going to give you 25 tips on how to sound great. See, audio is the only medium where you can learn or be entertained while doing something else. So you really want to sound great. And it's easy to sound great nowadays, and you're competing against other people that are doing the things I'm telling you right now. So you don't want to sound terrible compared to your competitors. And another rule of thumb, people will put up with poor video. Even though I want you to shoot great video, but they will not put up with poor audio.
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I'm going to talk about morning routines. And, I've interviewed over 400 guests on this podcast and almost all of them, I ask, hey, how do you start your day? What do you do? You get up early? Do you eat? Do you journal? Do you meditate? What do you do? And almost all of them had a morning routine that worked well for them.
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Today, I'm going to give you a breakdown on five emails that made money along with all the explanation of what I did, what the purpose of it was, the psychology of it, the whole bit. It's part of my book, 50 Emails That Made Money, that breaks down 50 different ones that all made money, tells you what the subject line was, why it was done that way, what the individual paragraphs were for, all of that stuff.
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Today's episode is called Playing While Injured. How do you keep the money coming in when your injured? That's what I'm going to tell you in this episode.
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I'm here with Judith Briles, and she's going to talk about the art and magic of repurposing. That's music to my ears. What a dynamo lady she is, and I can't wait to hear what she did to get covered by the National Enquirer.
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This is a second part of a two part series on improving search on both Google and on your website. Episode 817 was the first part on improving when you're searching to make yourself more efficient, and this one is on your site. Can people find the things that they want easily?
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This is part one of a two part series on improving search in both Google and on your website. In other words, can you find what you're looking for easily and fast? And can the visitors of your website do the same? Today, I'm going to be improving your search efficiency when you are searching for something, and Monday will be improving the search function on your website. That'll be episode 818, so watch for that.
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Hey, we're going to talk about running retreats. Now, you don't have to have a big honking estate like I do to do retreats. You can do them in hotels and even a crazy yacht or something out in the wilderness all over the place. Now, if you do have a house, you can most likely get some great tax deductions for using as part of your business. And I'll be discussing that too in this episode.
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Today, we're going to talk about a blog posting I wrote. It was around 2014 and it was called The Top 15 Mistakes People Make on Their Websites. And you know what? People are still making the same mistakes today.
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Today, we're going to talk about story emails. I put out one just this week and got a lot of interesting responses.
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Today, I'm going to give you a template for writing emails that sell. I mean, it's one of my templates. I got tons of them, but this one will get you started. But there's a fair warning here and a quick solution. The warning is that there's two parts to selling with email. One is writing a great email and the other is having someone to send it to.
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Today, we're going to talk about some things you really need to get a handle on, and that is the video formats. They are really important on how you distribute video and shoot video and edit video and so forth. So it'll be pretty quick, but you'll learn the differences between movie files and MP4 files, and even Android has some other kind of files.
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We're with a really great guy today. His name is Tom Fox. He runs the Compliance Podcast Network, but he's also got some twist to his background that has to do with children. I think you'll find interesting.
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Today, I'm going to talk about gadgets. These are gadgets that I have, and I'm going to break it down into some that I might buy and some that I would never buy. And these are things that make my life easier, safer, more productive and it's by far not a comprehensive list, because I got all kinds of stuff everywhere I couldn't even think of.
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I'm here with Jhana Li and this lady, I've watched her a little bit and she uses the term badass all the time. But you know what? She's a badass when it comes to scaling a business and one of the smartest people we ever had on this show.
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I'm here with Alfie Noakes and he's going to tell you how to make stand up comedy an actual moneymaking career, even though he was never a comedian himself. How about that? Now, in a former life, Alfie was a film journalist and a documentary maker, and he wrote and directed films on artists as diverse as Jennifer Lopez and all the way to Metallica. And here's the thing. Richard Gere really does not like him, but Jack Black really does.
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Today's episode is called PPC Pilferage. PPC is pay per click. I'm going to be talking about reducing the amount of money that you get ripped off when using any pay per click system to advertise, and you most likely are getting ripped off. Now, I've got evidence.
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Today, we're going to talk about becoming an ASMR creator. Now, if you don't know what ASMR is, then you're going to find out on this episode and you may find that it's perfect for you. Now, for me, I don't want anything to do with it. Well, unless I was an ASMR eating creator and then I might like it.
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Today, we're going to talk about the art of Rizz and what's Rizz you say? Well, that's the cool way to say charisma. Now we're going to talk about how that can attract business to you and also your personal life a little bit, but how you can increase your charisma.
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Today, I'm going to just give you a little primer on how to maximize your income any time you speak or do a presentation. You're leaving money on the table, figuratively and literally, if you don't use these tips, tricks and techniques. Would I steer you wrong?
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Today, we're going to reach back to some of our episodes on when I answer questions that I get through email. There'll be a bunch of new questions here, and we do this once in a while for folks to learn and try new things.
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We're here in Vetpreneurs Month and we have a guest that I think is a record holder with us now. This is his fourth appearance here. His name is Steven Kuhn. This guy, I met him through the military stuff and he's got deep rooted beliefs in building trust and rapport. He's got this hit method, honesty, integrity and transparency. And, you know, we're all about that here.
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Today, we're going to talk about hiring a podcast agency, the pros and cons and the alternatives, both cheap and free. Now I'm a big proponent of being on podcasts for great publicity and warm introductions.
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We couldn't have a better guest on this momentous episode. His name is Richard Kaufman. He's the comeback coach. And when you hear his story of what crap he's been through and and came back and now is inspiring thousands of other tens of thousands of other people, you'll be amazed.
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I'm here with Adam Bardwell and this is part of Vetpreneur Month. Every September, we honor our great veterans and the great things that they're doing. And I got to tell you, he's going to be so impressed with me because I can deploy my cat tourniquet gen seven on either my left or right arm in less than 25 seconds. How do you like that?
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I'm here with my right hand, left hand, all hands guy, Larry Guerrera, who, by the way, has worked the back end of every one of these podcasts, 800 and some podcasts. So he knows what he's doing there for sure. I guess I should be careful saying working the back end, but it's technically what it is. So today, Larry's going to tell us about WordPress full site editing and all the changes that have happened on WordPress recently.
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We're right in the middle or the beginning of Vetpreneur Month here. Every September, we honor our great veterans and I've got one of my superstar favorite veteran military spouses on with us today, Richelle Futch. And she's going to tell us about the great things she's been doing this year.
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We're here again in September. It's Vetpreneur Month and we've got another great veteran on here. Jared Ledbetter is here from Carbon Digital.us and also from The Veteran Database that he's going to tell us about. He's a proud United States Marine Corps veteran and he's worked in supply and logistics for well over 15 years during the Marine Corps and as a government contractor and a federal employee.
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It's Labor Day 2023, and I promise I'm going to make this short and sweet, and this is going to be a technical one that I don't even talk about hardly at all, but I want you to know about it so it'll be really quick. It's on encrypted QR codes. Now, if you don't know what a QR code is, I highly suggest that you listen to episodes 241 and 780. Basically, I'll tell you in a minute what they are, but you need to listen to those back episodes and to see all the cool things you can do with QR codes.
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I'm here with Dustin Perkins and he is kicking off Vetpreneur Month. I got to tell you, I look forward every September to highlighting the great people that are doing great things in the entrepreneurial world and they were keeping us safe.
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Today, we're going to talk about saving money. Yes, I am all into making money, but if you make the money and save the money, it puts you way further ahead faster. Instead of blowing all the money that you make on worthless full retail things when you don't have to.
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