Now here's the thing, folks. From now on, you must address me as Captain Tom. So this is another episode about something I've been harping on for over 25 years, and that's making your hobbies tax deductible. I'll tell you about my new hobby turned business.
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Well, I'm really sorry this episode is so late. I was doing extensive and I mean extensive research on today's topic. And after you hear what today's topic is, I'm sure you're going to be saying to yourself, boy, that Tom sacrifices his time and his life, researching every episode for us to the nth degree. And he he should probably get an award for his sacrifices. Maybe, maybe even a Nobel Prize or maybe a Freedom Medal. Well, folks, I know you're saying those kinds of things, and I'm truly blushing here behind the microphone, but I just want you to know I feel you are worth the sacrifice, So. I was researching OnlyFans. If you don't know what the joke is here, you will in a minute.
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Now, in this episode, I'm going to try to save you legal trouble that you might never see coming. Some of it's legit, but some companies may just be trying to scare you to pay up for legal stuff.
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Today, we're going to talk about multiple and bulk sales. This can really, really, really add a lot of money to your bottom line with less hassle too.
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Today, we're going to talk about business gifting. Now, this is something you might want to add to your business operations, no matter how big or small your business is, and there's lots of benefits to it.
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Today, we're going to talk about an earth shattering brand new topic of voicemail. You say, Hey, Tom, I thought you were supposed to be Mr. Cutting Bleeding Edge. No, I'm not. I'm dull edge technology. But you say, well, what's the big deal? Voice mail has been around since Superman was a baby. No, the thing is, there's plenty of people with loads of money that want to talk to you on the telephone. You can't depend on text and email totally anymore. Or ever. Really? You should have been paying attention to this. And what you say on your voicemail can can make a big impression on somebody like me who could give you a lot of money.
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Today, I've got a study challenge for you that can get you a big shout out here on Screw the Commute and the bar is going to be real low, folks. Don't worry. You don't have to go back to take a PhD course to do what I'm going to tell you today. And it's going to help your business and it's going to get you a big publicity bump by getting a shout out here on Screw the Commute.
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Today, I'm going to show you how to increase the value of every customer you have. You got to do this because it's much easier to do that than to try to find new people all the time.
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Today, I'm going to talk about a skill that pays off in three different ways, and it's a skill that's going to serve you way into the future, until they start embedding chips into your customers.
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Guess what? I got attacked by a bird. And there's a business lesson here, so stay tuned.
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Let me ask you, would you buy an empty pizza box for 100 bucks? Or would you buy a used bra? Well, many people would. And I'm going to tell you how I sold one last week.
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Today, I'm going to talk about anachronisms. What the heck is an anachronism and why should you bother listening? Well, you should because it's a cute little advertising and speech technique that you can use to promote yourself.
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Today, I'm going to talk about search tips. Now, wouldn't it be nice if you could easily find what you're searching for in the search engines? Mostly Google. I get it. Well, today I'm going to give you some practical tips on finding stuff fast while searching.
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You know what? I'm not really even happy about having to bring up this topic today. Just so you know, the online business and the business world is full of so many scumbags, idiots, corporate executives that are pencil pushers that couldn't care less about the actual user of the product. They just want to protect their cushy, pitiful jobs because they can't do anything on their own. I mean, that's the way I feel about a lot of these people. So this is kind of a negative thing that's here to protect you and give you some tips on how to handle these people, to get to at least attempt to get the best result. And we're talking about making sure you get your affiliate commissions.
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Today, I'm going to talk about logical training. Now, many people have asked me, Tom, Do you have a PhD in instructional design? No, I don't. I just come from a background of people that have common sense. I'm going to show you in this episode a super easy way to make training products that make you money and don't get returns.
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I'm here with one of my favorite people in the whole world, Christina Hills. I've known her about 20 years. I've never heard a bad thing about her. And people do tell me because my consumer advocate, when people are schmucks, and never heard a bad word about her. In fact, the opposite. Everything she does is really top notch. And she's doing a big launch. And I talked her into telling us about how she set it up, because I've been around 29 years online seeing lots of launches. And this is the best one I've ever seen. The way it was organized and easy for me to participate in.
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Today, I'm going to talk about part of my three prong attack, specifically products. And the last couple episodes, 732 was revamping old products so you can make some quick cash. And 730 was creating an ebook Empire. And so now today, 733, is making a new product fast. It's all part of my three pronged attack.
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Yesterday, I was researching how to make the old bricks around this low wall that's surrounding my pool look new again. So if you want to make some easy money using the same concept that I discovered, I'll tell you about that in this episode.
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Today, I want you to set aside a half hour this weekend and it could be the most profitable half hour you've ever spent.
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Today, we're going to tell you about building an e-book empire. Wow. Digital products at 97% profit. I love it. *** P.S. Tom made the first mistake of his life! The episode he mentions is 361, not 381, and is reflected correctly in the show notes below. ***
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Wait till you hear what we're talking about today. What you can learn by making your own dog food. And I'm not kidding. So hang in there and we'll see what business use we could make of that.
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I'm here with Sally Gimon and she's been an English teacher in Poland and a business analyst for a tire company. She sells insurance, too. And I got a way to sell a lot of life insurance. I'll tell her. See what she thinks about it. But her claim to fame is real estate investing and the trust that saves you lots of money. So if you like to save money in taxes, you better listen to this episode.
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I'm here with Emanuel Rose and he's going to talk about marketing to Gen Z. And another thing that he's doing, that I've been preaching for a hundred years, is he's making his hobbies tax deductible. He's going to talk about steelhead flies and fly fishing and he's doing a lot of cool stuff with young people. And then I'm going to hit him up of why or what I think is the biggest problem when marketing to Gen Z.
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Today, I'm going to talk about my secret question idea and how it can help you and how it helps me. And I'm going to tell you a little bit about what I've been going through lately and how questions help me save the day.
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Tom is taking a week off to care for his ailing German Shepherd. This week we will be doing a “Best of” series featuring highly rated previous episodes. Today's episode is Ad Tracking and Split Testing. *** Jason Feifer is here with us and let me tell you first why I don't like him. The guy is such a great storyteller, he sucked me into watching or listening to a 42 minute podcast on elevator history. He sucked me in. I couldn't couldn't stop listening to it, but he is the Editor in Chief of Entrepreneur Magazine. And he's the host of the podcast Build for Tomorrow, which I think was the podcast he sucked me in on, which is about the things from history that shaped us and how we can shape the future.
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Tom is taking a week off to care for his ailing German Shepherd. This week we will be doing a “Best of” series featuring highly rated previous episodes. Today's episode is Ad Tracking and Split Testing. *** Screen capture video is something that I’m pretty sure you’ll want to embrace after you see all the cool stuff it will do for your business. And the very last segment is how I make really big money with it. Most people understand a basic screen capture. That’s where you pretty much take a picture of what’s displayed on your screen. You can even do it on cell phones by pressing a certain button combination. That’s not what I’m talking about here. It’s similar, but definitely not the same.
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Tom is taking a week off to care for his ailing German Shepherd. This week we will be doing a “Best of” series featuring highly rated previous episodes. Today's episode is Ad Tracking and Split Testing. *** This is how people get rich. If you put 10 ads out on the Internet and only one of those was bringing in paying customers, wouldn’t you want to know which ad that was? Well, today’s episode, about ad tracking and split testing, is going to teach you how to get those exact answers so you can maximize the sales from everything you do and minimize the losses from ads and promotions that aren’t working.
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Scott Bywater is a sought after marketing copywriter and the creator of the online simple email ROI system. And ROI is return on investment. And over the past 21 years, he's written for gurus and leading companies.
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We've got Daniel Martinez here. He's operated a trucking business. He learned real estate. He was even in skip tracing, which I'm interested in that also. And he's a podcast host and The Hive Mind it's called. So we tell him, figure out how he came up with that name. And he's got this software as a service company and helps businesses automate their marketing. But he also does this really cool method of real estate investing.
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This is one of my question and answer things. I do this occasionally where I just collect questions and answers or questions from people that I get all the time and pick the ones that I think would be most pertinent to most people listening.
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I've been sleeping rough. That's what we're calling this episode. Sleeping rough. That's a term that goes around and it's usually people are homeless or not, you know, if they're sleeping in their car. Well, I'm not homeless and I'm not sleeping in my car. It also applies to some just sleep in some place that's not normally designed for people to sleep.
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Matt Shoup is an award winning serial entrepreneur. He's an author. He's a keynote speaker. He loves Spain and he's an aspiring Paella chef. He's also a Brazilian jiu jitsu black belt. You know, I love that kind of stuff. A Spanish coffee addict, he's grown multiple companies from the ground up.
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Today, we're going to talk about public Wi-Fi. You know, everybody's hey, including myself, is touting lifestyle, business and digital marketing you can do from anywhere. Well, that doesn't mean you ignore Internet safety hazards of working remotely, especially on public Wi-Fi. Hey, and your home Wi-Fi can also be hacked. That'll be a subject for a future episode. But today I'm going to talk about publicly accessible Wi-Fi and what you should do to keep yourself safe.
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Today, I'm going to talk to you about a dozen marketing tools that myself and my staff use all the time.
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Helen Polise, aka the TikTok Teacher, is a TV commercial director with 30 plus years of experience elevating global brands like Sensodyne, Blistex, Hasbro, NFL alumni, and more. And after a quick rise to TikTok fame during the pandemic, she recently founded Socialize, a Startup, where she demystifies the social media process and teaches people step by step how to start to create content.
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Today, we're going to give you a primer on text marketing. And usually I tell you about something I've made a lot of money on. Well, not this time. In fact, I quit doing it rather quickly years ago. Now, that does not mean that this is a bad way to market in the right circumstance, and I'll probably in this episode reveal some of the things I think I did wrong back then. But text messages, listen to this, have an open rate of up to 98%.
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I haven't done this kind of episode for a while. It's a Q&A. And I get lots of questions from subscribers and podcast listeners and and I usually answer them personally. But I collect the ones that are kind of more general, so I can recap them for you here, so everybody can get a little benefit from hearing about them.
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Today, I'm going to give you ten email marketing tips, folks. Email is where the money is. The better you get at it, the more money you're going to make.
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I'm going to talk about the Tor Browser today. Now, if you need some super high security when looking things up online, then you might want to learn about this somewhat famous or I don't know, maybe we could call it infamous browser. Here's their tagline. Browse privately. Explore freely. Defend yourself against tracking and surveillance and circumvent censorship. That's their tagline. Plus it gives you access to what you may have heard of as the dark web.
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I'm here with Dr. Wayne Pickering. And you know, this guy was supposed to be dead before his 30th birthday. And as far as I know, he's not dead. So somehow he beat it. And he's going to talk to us about that today. He's a doctor of naturopathy and theology and natural science. He's got a master's degree in nutrition and he's a nutritional performance post lifestyle management consultant and disease prevention specialist who teaches people how to be the healthiest person on the planet and not the wealthiest person in the grave. His basic philosophy is if you want to be tough, you have to eat good stuff so you can get older and better and not old and bitter.
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Today, we're going to talk about basic computer maintenance now. Oh, boy, isn't that a great topic? Well, this really isn't a tech show. But here's the deal, folks. The faster and more reliable your computer is, the more time you can spend making money. How about that? Just keep that in mind when you're doing all this boring stuff.
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Today, we're going to talk about cell phone tips. Now, I haven't done one of these episodes for a while, and if you're new to the podcast and you want to learn a bunch of cell phone tips to make you lightning fast on your phone and tablet, back episodes will be in the show notes.
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Today, we're going to talk about video lighting. I've been lighting video for about 43 years or more, and I got my training in Hollywood. And since then, I've had retired Hollywood people teaching me even more stuff. And I'm going to tell you about that today. You're going to get a bunch of tips and tricks and techniques and to make your videos look way better with simple lighting techniques and tricks. And I'm also going to include a technique to make you look 20 years younger instantly, and it will just knock your socks off.
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Tom Poland is here. He's a multiple bestselling author specializing in the generation of high quality leads for professionals in 151 cities around the world. And he's started and sold numerous businesses over the last 39 years and has led teams of over 100 people generating more than $20 million in revenue. And he lives and works from his home on the Sunshine Coast of Australia, complete with his much loved wife, dog, tennis courts, swimming pool and private rainforest. And I got all of that except for the wife and the rainforest
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Today, I'm talking about low content and no content books. And this is kind of funny for me to be talking about low content books when I'm kind of known for high content books. I mean, I had one that sold for ten years and it was 1042 pages and not quite the low content category.
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Today, I'm going to do something that I haven't done before on this podcast. I'm going to review an article from Forbes about kind of their predictions, well at least one of the writers predictions, on things that are important in digital marketing for 2023.
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Hey, how would you like to have unlimited energy to run your business? I joke all the time that I get more done before breakfast than most executives get done in their entire careers. And in lots of cases, that's not even a joke. So I cover all kinds of stuff that helps you as an entrepreneur in this podcast. But this is one of those episodes that I rarely talk about this stuff, and that's where to get the energy to be a great entrepreneur. So I'm going to talk about keeping your carbs low.
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Today, we're going to talk about signature files and canned responses. This is another one of my automation techniques. And you know, I love automation and these can save you hours and hours of typing while taking care of customers and prospects. Lightning fast.
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Today, we're going to talk about short form video. It's all the rage. And guess what? It ain't going away any time soon. So after this episode, you'll be able to start practicing immediately. And I mean immediately and virtually always I do something myself before I teach it to you. So I've done about 120 of these using varying techniques and most of them are on TikTok and then they're repurposed to go to other places. So you get a big bang for your buck by doing these.
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Today, I'm going to talk about five marketing tools I use every day and one method to really speed up your work.
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Today, we're going to talk about understandability. And you're saying like, Tom, I don't really understand. What do you mean, understandable? Well, understandability means when you're selling something or you're teaching something, can people understand what the heck you're talking about, especially in the beginning. And as we're going to talk about how this can really increase your sales of what you do and reduce refunds and all that.
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Today, we're going to talk about email angles. Hmm. What does that mean, email angles? Well, it's going to be a method where you can send out more emails than you think you should and not get complaints.
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Today, we're going to talk about persistence in business because who gets 700 episodes? How many podcasts? I don't really know. I heard that the average podcast lasts eight episodes or seven episodes, so I've done 100 more times than the average. I'm a high achiever, right? So this is a little bit different from my normal fare of how to stuff. And this persistence and consistency is critically important because if you don't have persistence, all the cool techniques in the world that I teach you are not going to help you a bit.
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Today, we're going to talk about online summits. And my first ever is coming right up. So sign up for it now for your free ticket at screwthecommute.com/summit2023. Also, you can do this. I want you to know you can do one of these summits with zero online presence. Yeah that's true. You can be starting totally from scratch and get put on the map by doing this.
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There's been a lot of hacks pointed toward Zoom, especially since Zoom skyrocketed to prominence during the pandemic. And today, I'm going to give you some of the best practices so you reduce your chance of getting compromised. And they've got a name for it. It's called Zoombombing.
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Today, we're going to talk about a really popular topic called Residual Income. And if you really want to get out of the least amount of work and get this money coming in, then we're going to talk about residual affiliate programs. And this is what allows me to legitimately say I couldn't stop the money coming into my checking account if I tried.
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Today, we're going to talk about a site that I have depended on, I think, since the late nineties, and it's called Search Engine News. Now it's a paid site. I'm not an affiliate for them. I don't even know if they have an affiliate program, but I'll warn you up front, you won't understand every title of every article that they put out. I don't even, but I can tell you that if you learn the concept they're talking about and then have a geek implement it for you, it's going to pay off for you.
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I'm talking about an online walkie talkie. Most of you are familiar with walkie talkies where you push the button and talk, and then you let up the button and then the other person pushes the button and talks.
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We got Reuben Swartz here. He's the founder of mimiran.com. It's the fun CRM program for independent consultants who love serving clients but hate selling. And he's also the host and chief nerd. We love nerds and propeller heads and techno geeks on the Sales for Nerds podcast. Now, Reuben went from a background in computer science and software engineering to sales and marketing for big shot companies Fortune 500, Fortune 100. And while he was helping them, he was struggling with his own sales and marketing for his own firm. So his mission became to help other independent consultants make a much bigger dent in the universe and get more clients by using their talents to teach instead of market, and connect instead of network and help instead of sell.
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Today, I'm going to give you a report on my second full month on TikTok. And most people say the second month is when you take off. Well, it's kind of what you're going to see here. Now, I highly suggest if you're going to jump into TikTok, you listen to my other episodes and they are going to be listed in the show notes. What happened after one month? Techniques that I learned by watching lots of videos and taking advanced courses, so I recapped all that in previous episodes. But today we're going to talk about where we are now after two months on TikTok.
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We got another copywriting episode here for you. We're going to talk about features versus benefits. And this is really, really powerful.
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We're back with another copywriting technique called Urgency and Scarcity. Now, let me ask you a question. When you're selling something, when do you want the money? I hope you said now. Well, that's what we're going to talk about today. How to illogically, yet ethically, get people to buy now instead of waiting.
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Today, we're going to talk about bonuses. Now bonuses, this is another copywriting technique, absolutely increased sales, but there's lots of details to use them properly to make you the most money.
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Today, we're going to talk about abbreviations. If you know these abbreviations, people will actually think you know what you're talking about. And it's good to have people know that or think that you know what you're talking about, because you're less likely to get ripped off on things.
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Today, we're going to talk about a copywriting and speaking technique called Stories and Case Studies. Very powerful social proof.
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In this episode, I'm going to tell you about a simple program I use to take samples, or you could maybe call them preview segments or teasers of my full content to whet people's whistles so they want to consume the full version of the content.
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Today, we're going to talk about Beginner's artificial intelligence. Wow. That's what a lot of people say I have. Well, what is this? I'm going to tell you about that, and I'm going to concentrate on a thing called Chat GPT. And it's going to do a ton of things for you. And right now, you can even make money with it.
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Dr. Rob Garcia is a returning guest to Screw the Commute. This former high school dropout, turned PhD, is a serial entrepreneur that teaches business visibility. He is the founder of SHIFT Magazine and an Air Force veteran still serving in the Reserves. He is also the Director of Strategy for San Diego's IQ Media, the largest independent media company in Southern California.
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Today, we're going to talk about a powerful and easy thing to implement called a Cost Comparison. This is a copywriting technique to make people feel like your product or service isn't really that expensive compared to the big benefit they'll receive by purchasing.
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Today, I'm going to cover a critical copywriting technique called The Reason Why Technique. And many of you know, I claim that copywriting is the number one skill I've developed in my, I think it's going on 46 or 47 years of formal business. This is an element that you can start using immediately to increase your sales.
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Today, we're going to talk about a free piece of software that could literally change the course of your life and your business. I'm talking about Kindle Create software. This will allow you to turn tons of things you may have already written, easily into the Kindle format so you can put them on sale on Amazon and take advantage of their hundreds of millions of customers. Amazon Kindle is one of the best small business opportunities available where you can leverage the power of Amazon for free to bring in money and expose you to those hundreds of millions of Amazon customers.
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Today, we're going to talk about hashtags. I've been using them a lot lately because of my work on TikTok. And you know, hashtags have only been around since around 2007, but they're one of the Internet things that has stood the test of time and are actually increasing in use. And if you're not using them, it's free to do, but it can really, really help you out. And I'll explain that today.
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Author, blogger, and branding guru Kim Derrick Rozdeba has guided some of the Fortune 500's oldest and most iconic brands. He has over three decades of strategic planning, branding, and executing multimillion-dollar advertising and marketing campaigns, PR, and corporate communications in the agriculture, pharmaceutical, petroleum, airline, telecommunication, and automotive industries.
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I'm here with Jonathan Zacks, and Jonathan has figured out a way to make people show up, or get a way higher percentage of people showing up, when they have an appointment with you. And that can mean a lot of money, a lot of money to most of you out there.
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Today, we're going to talk about my first 28 days on TikTok. I'm not an expert on this. We're talking about six weeks of me paying attention to TikTok. Two weeks of study and four weeks basically, of being on. I still have a lot to learn. And this is kind of like all of these other things. They all have minute details and they change rapidly. That's why you need some fanatic like me to help you keep up with this stuff.
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