313 – If they can’t use it they won’t buy: Tom talks Website Usability


Screw The Commute Podcast
Tom talks Website Usability
I'm going to give you some of the factors that you MUST do to make your website usable and increase its usability. This is not the same as making it look pretty, having nice graphics, etc. It's about making sure that people coming to your site have the opportunity to BUY from you. If you make it difficult, they won't. If you make it easy (and usable), they will.
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