Lindsay Adams is known around the world as the relationships guy. He teaches business owners and salespeople how to get into relationships quickly and how to leverage those relationships to get more business. And he's a best selling author and an accomplished conference speaker. He was recently recognised by the Australian government and awarded the Order of Australia medal. And I understand that he is the only person in the world in his field to get that.
NOTE: Complete transcript available at the bottom of the page.
Screw The Commute Podcast Show Notes Episode 412
How To Automate Your Business – https://screwthecommute.com/automatefree/
Internet Marketing Training Center – https://imtcva.org/
Higher Education Webinar – https://screwthecommute.com/webinars[03:40] Tom's introduction to Lindsay Adams [08:11] Building relationships in business [13:17] Provide a positive service to build a relationship [18:04] Working in the government for over 20 years [20:13] One person changed the course of his life [22:40] Sponsor message [25:33] A typical day for Lindsay and how he stays motivated
Higher Education Webinar – https://screwthecommute.com/webinars
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College Ripoff Quiz – https://imtcva.org/quiz
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How To Automate Your Business – https://screwthecommute.com/automatefree/
Internet Marketing Retreat and Joint Venture Program – https://greatinternetmarketingtraining.com/
The DNA of Business Relationships – https://www.amazon.com/Lindsay-Adams/e/B07V1MG4FD/
Lindsay's website – https://www.lindsayadams.com/
Business Excellence podcast – https://www.excellencepodcast.com/
24×7 Assessments – https://24x7assessments.com.au/
Internet Marketing Training Center – https://imtcva.org/
Josh Tapp – https://screwthecommute.com/411/
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Episode 412 – Lindsay Adams
[00:00:09] Welcome to Screw the Commute. The entrepreneurial podcast dedicated to getting you out of the car and into the money, with your host, lifelong entrepreneur and multimillionaire, Tom Antion.
[00:00:24] Hey everybody it's Tom here with Episode four hundred and twelve of Screw the Commute podcast. I'm here with Lindsay Adams and I've known this guy and Aussie friend of mine for a long time. But you know what? He is got an accolade that only one person in the world has. I'll tell you about that in a minute. Boy, that is really something I hope he didn't miss. Episode 411. That was Josh Tapp. He has the lucky Titan podcast. And he came up with this method to to help people in business. He's helped over 500 people with what he calls the Pantheon method. And I thought it was Parthenon and you had to wear a toga or something, but he corrected me right away. So that's episode four 11. And if you want to see it a past episode, you just go to screwthecommute.com and then the episode number slash 411. So there you go. And how'd you like to hear your own voice here on Screw the Commute? Well, if the show's helped you out at all in your business or giving you an idea to help you start a business, we want to hear about it. Visit screwthecommute.com, look for a little blue sidebar that says send voicemail, click on it, talk into your phone or computer and tell me how the show has helped you. And, hey, put your website in there so you get a big shout out on a future episode of Screw the Commute.
[00:01:44] Now pick up a copy of our Automation eBook. This book has saved me millions of keystrokes and allowed me to ethically steal customers from people too slow to get back to them to their prospects. So we sell this book for twenty seven bucks, but it's yours free for listening to the show. Pick it up at screwthecommute.com/automatefree. And while you're at it, pick up a copy of our podcast app at screwthecommute.com/app, where you can put us on your cell phone or tablet and take us with you on the road. All right. So everybody's speaking about this pandemic. And I certainly, you know, feel for the people that have been hurt really bad with it, both physically and emotionally and financially. But I got to tell you, I've been preaching this for 23 years. If you knew how to sell online, myself and my students have no trouble with this pandemic. We're still selling digital and physical products all over the place. So so I formalized this training about thirteen years ago by starting the only licensed, dedicated Internet marketing school in the USA, probably the world. And you can check that out at IMTCVA.org. It's certified to operate by the State Council on Higher Education in Virginia, USA.
[00:03:08] But guess what? You don't have to be in Virginia because it's good quality distance learning and it's been that way the whole time, unlike some of these four year colleges that are all of a sudden have a distance learning program so they can rip off students even more so so they can teach you how to protest. And then you're competing for jobs at Starbucks when you get when you get out. I'm also going to tell you on how you can get a full scholarship that you can either use yourself or gift to somebody else if you're in my mentor program. So we'll get that later.
[00:03:41] All right. Let's get to the main event. Lindsay Adams is known around the world as the relationships guy. He teaches business owners and salespeople how to get into relationships quickly and how to leverage those relationships to get more business. And he's the best selling author, an accomplished conference speaker. That's how I met him through that. And and he was now listen to this. He was recently recognised by the Australian government and awarded an Order of Australia medal. And I understand that he is the only person in the world in his field to get that. So that is really, really powerful and we're really proud of him for that. So, Lindsay, are you ready to screw? The commute?
[00:04:28] The commute is set in Tom.
[00:04:32] It's an absolute pleasure to be here.
[00:04:34] Oh, boy, it's been a long time since I saw you sitting at my kitchen table here in Virginia Beach a long time ago.
[00:04:42] So long on that. It was such good fun and I learned so much. Thank you, buddy.
[00:04:47] Well, that's how we roll around here. But, boy, I don't have any kind of awards like you got for that. That's really something I'll do. You know who put you up for that or is it a secret?
[00:04:58] Well, I do know who put me up for it, and I'm not going to say their name. They've asked.
[00:05:05] They just want to stay because everybody else will want them to do it to me.
[00:05:09] But I got to tell you, it's a two year process. This person was having clandestine meetings at coffee shops with my wife, you know, and she was supplying information that that they needed for the application. And I got an email from the governor general's office that's the highest office in the land of Australia in September.
[00:05:31] Twenty, twenty nineteen. And it said you have been nominated for this award. Will you accept the nomination? And I printed off this email. I went to my wife and said, Do you know anything about this? And she went, Oh yeah, I've been meaning to mention that to you.
[00:05:50] And because I had to keep it secret, you know, you're under an embargo. But I was given the award on at the Australia Day honours on the January twenty twenty sixth.
[00:06:00] I was reading about that. Yeah, that's beautiful. But this could have gotten really bad.
[00:06:05] You know that Lindsay, if you thought your wife was having an affair and and this this person is is an old and dear friend of mine, so.
[00:06:17] Yeah, I should tell you.
[00:06:20] Wow. Well, congratulations, man. That is the highest that's one of the highest honors you can get in Australia, right?
[00:06:26] It is. And it's a huge honour. And and the interesting thing, I was interviewed for another podcast by my speaking mate from who's German. And, you know, being German, he he's very much into detail and structure and rigour and whatever. And he said to me, do you realise, Lindsay, that you are the only professional speaker who has been recognised by their government right in the world? And I went, whoa, I never I never knew that. I never thought of that. And he said there are lots of speakers have been given lots of awards by their speaking, you know, associations, but no one has been recognised by their government. So it's a huge honor Tom. It really is.
[00:07:09] Yeah. And you should be raising your fee right now. I mean, I, I rose my fee when I was a Cub Scout leader, got a badge, my so the invoices in my interview. Oh man. So, so this relationship thing that you're well, well known for, it says you get into relationships quickly. You know, that can be bad in the personal arena. I could tell you that from experience.
[00:07:40] I think I've written a book called The DNA of Business Relationships. Oh. Because business I just call it the DNA of relationships. And then someone said to me, so do you do boy girl stuff? And I went, Oh, I got to be careful about that business relationship.
[00:07:54] Yeah. Because in the personal arena they say, you know, when you when you see the one, you know right away. But the problem with that, Lindsay, is when it's the wrong one, it takes years of pain and so figure.
[00:08:11] Yeah. So you've been making a living teaching people how to build relationships in business. So so give us some tips on that.
[00:08:19] Well, it's it's a funny thing. The house I live in, I built myself, me and my seven year old apprentice, my dad.
[00:08:27] I worked seven years, seven seven zero seven. Wow.
[00:08:34] So I was working in the Australian Taxation Office, working for the government at the time. I took long service leave. I took twelve weeks off work and Dad and I built this house and I built it by relationship. And you know, Tom at the time I didn't really think much about it. But what I did was what I do now in business and what I teach other people to do. I tapped into my network. You know, we all know lots of people, but we often don't think to ask those people for help. And so, you know, I'd say to your listeners, now, get at your mobile phone, get out your cell phone and start scrolling through your contacts. And I guarantee you've got hundreds, maybe thousands of them in your phone.
[00:09:12] Yeah, just ask somebody to build your house.
[00:09:14] Well, look at those names and I guarantee you'll find names in there of people that you've forgotten, you even knew. And they've got good business networks and good connections. And all you've got to do is just reach out and say. Hey, you know, I'm looking for help with or I'm I want to connect with or who do you know who is, you know, it's really simple to tap into your network. And one of the other things I've found is that people, when they go to business functions, they get really scared talking to strangers, you know, everyone's really good at. Hello, my name is and what do you do? But after that, there's the sound of crickets. And so, you know, we got to find out we're going to find some common ground with the other person. You know, what have you got in common that you can talk about? You know, with a bloke like you, we talk about, you know, dogs, maybe, you know, I've had cocker spaniels.
[00:10:09] I know you've got German shepherds right now. We can talk about dogs. We can talk about, you know, fat guys playing tennis.
[00:10:20] You know, there's all sorts of things that you can talk about if you find out what you've got in common.
[00:10:25] We've got the dogs that I've dated.
[00:10:27] Do you often find the common ground and then you get the other person talking more than you do. So you use the 80 20 rule, get them talking 80 per cent of the time and you, you know, talk 20 percent of the time. And the way to do that is to ask some open ended questions and, you know, Tom. So how many breeds of dogs have you trained?
[00:10:56] Yeah, so that's. Yeah, well, we had German shepherds, Belgian Malinois was and we have pet dogs too that we train, you know. So yeah. That just opens up a whole thing right there.
[00:11:06] And so you can just go down that, you know, that little hole and just keep asking questions. It gets you talking. And here's the thing. When we finish the conversation and you walk away, you're going to go, gee, that that Lindsay Adams is such a nice guy. And all I did was get you talking about you.
[00:11:24] And they say you're and they say you're a great conversationalist. Yeah. You did say three words.
[00:11:30] Absolutely. And then, you know, he's another thing that I always do. I try to do the piece. Now, you know what a piece is, a postscript. You know, you're writing a letter and you write a piece. I mean, who writes letters these days. But anyway, so appears in my language and I read about it in the book is this is a small act of positive service.
[00:11:53] Now, I was in the US a couple of years back. You know, I haven't been anywhere in the last twelve months, of course. Yeah. I mean, a couple of years back I was at a conference, you know, it's lunchtime at the buffet. I'm in the queue and I walk up and I finally get to the table. You know, how it works is a big pile of plates and there's the knives and forks. And so I grabbed a plate and I grabbed the knife and fork bundle and I turned around to the guy behind me and I looked at his name badge and his name was Bob. I said, G'day Bob, I'm Lindsay. Here's a plate and a knife and fork. Well, this guy like, he went, what? Oh, thanks. And then as we went down the buffet table filling our plates, we sort of making a little conversation and we sat together and we ate a meal together. That guy has become my second best friend for life. Wow. Seriously, I've got an open invitation next time. And, you know, I'm in the US, I come stay at his house. We're doing some, you know, some interesting business things together and all that stemmed from that simple act of positive service. I handed him a plate.
[00:12:56] No, I guarantee you, Lindsay, if you hand me a plate near a buffet, I'll be your friend, too.
[00:13:04] So, you know, it it just think about how can you serve someone else in a small way that's memorable, that makes you stand out and keeps, you know, keeps you in the forefront of their mind.
[00:13:17] Well, you know, perfect example. This just happened an hour ago. I'm on this clubhouse, Apte. I don't know if you're familiar with it or not, but so I was scrolling through looking at stuff and there was an Instagram room that I'm interested in building up my Instagram account. And so I heard them talking about something and I knew I could contribute. So I put my hand up and I started contributing. It wasn't five minutes later they made me a moderator. And by the end of the thing, this lady that's got a group of five thousand people is begging me to speak to her group, you know, so just that that fast nowadays.
[00:13:56] Wow, wow. That's that's pretty cool.
[00:13:58] But that's relationships. I just did a positive service. Exactly what you just said, so.
[00:14:04] Yeah. Yeah, exactly. And so, you know, one of the other things I like to do, I've got I've got some customized postcards and if I have a meeting with someone, I'll come back to my office to sit on my desk and I just scribble out a postcard. Tom so great to chat with you on the podcast this morning. Really looking forward to the release kind regards things now one or two sentences and I'll. Set off now, I don't know about you, Tom, but how many handwritten notes have you received in the last little while?
[00:14:36] Pretty much, maybe one in the past six months, except I get those fake ones that I can't stand from the send out card stuff. I'd rather not. I won't even open them. I'd rather not have one than somebody fake a handwritten note.
[00:14:54] I couldn't agree more. I think if you make the effort to put pen to paper, you guarantee that you stand out from the crowd and become more memorable. Now, on the front line first, can I have a great picture and an interesting sign? And I go to people's offices and I see my postcards. No more desk cubicle because. I'm like, yep.
[00:15:17] And that really keeps me in the forefront of their mind. And they look up from the desk every day. There's there's a postcard from Lindsay Adams. I mean, that's a lot of stand out that's going to be memorable and that's the way to build relationships. And so, you know, he's another thing. When you meet someone for the first time, that is never the time to talk business. The first meeting is always, always about establishing a relationship. And and while you're talking to them, you got to figure out how could I do business with this person now, yes or no? If it's a no, then would someone in my key four be able to do business with that person? I'm going to come back to that key for OK.
[00:15:57] And if so many of my key four could do business with them, I might keep talking to them. If it's a no for that, then I'm going to stop talking to them. I Tom lovely meeting you. Might I see someone over there I've got to go and chat with and just stop the conversation and move on. Now, is that mercenary. Yep. But what are you going to. I'm talking a networking event. Right. You get to the network and maybe create opportunities. So now the key for let's let's look at that. So have a look at your hand. Tom you've got a thumb and you've got four fingers and you've got the palm of your hand up. The thumb is you the four fingers are four of your buddies, business colleagues who who share the same target market you do. And that's the palm of your hand, your target market share, the same target market you do that do not compete with you. And so, you know, real estate. Let's let's just go with a real estate example. You're the real estate agent, so the first person you call for is going to be probably a legal guy, solicitor, conveyancer, you know, someone who settles properties that can person will be probably an insurance guy. Then you might have a building, an inspector, you might have a pool guy, you might have a can you see where I'm going with this? Absolutely. All of these people share the same target market, but do not compete with you. However, you can easily refer business to each other.
[00:17:22] Oh, wait a minute, Lindsay. I keep hearing some noises. That's your chair is a dog or what's that thing? But I was hearing this noise. It sounded like a chair squeaking whether you got you got chickens or something.
[00:17:35] Yeah, yeah, yeah. Got chickens.
[00:17:37] Yeah. I don't care. I just wanted to know what it was. Yeah. We're going to leave it in. Yeah. Because we like Australian chicken eggs with a good delicacy around here.
[00:17:50] There we go. So so go back to the key four. I mean, it's a really simple concept. It's really powerful. Think of it for the people that you can work with. You refer business to each other. And it's a great, simple model that works.
[00:18:06] They'll say, I'm having trouble seeing how you got to this great point in your life because you spent I think it was over 20 years in the government. And I don't know about the Australian government, but our government's not known for real go getters around here.
[00:18:25] So I worked in government twenty three years and I spent 18 of those years in the Australian Taxation Office. And I was in audit and I was a team leader in audit. And I went on to manage the development program. And this is a real turning point in my life. Tom It was a nine month extravaganza. We started off, we did a weeklong retreat at a very nice resort about an hour north from where I live. And we did a three month work placement. We did another retreat at a different resort, another three month workplace with up, you know, another week at an island resort just off the coast and another workplace placement. All the while, we had an action learning project, but three different facilities at each of the retreats. And the third facilitator, end of day one, it goes, OK, boys and girls, we're done. Dinner's at 7:00. See you at the bar, Lindsay, if you got a minute. And so I'm just going to sit. How can I help? And he said, What are you doing here? Do not want these people.
[00:19:26] You don't fit. Now, Tom, that that question led to a three hour conversation, but it wasn't it wasn't a mean thing, though, right?
[00:19:35] I know she held up a mirror and helped me understand I was in the wrong job while I was in order. I'm a people person. I'm not an auditor. I hated audit. And one of the placements I actually did the last placement was in training. And I went, wow, I like this. I'm good at this. I left audit, I went into training and I described that as a catalyst moment in my life. And, you know, that guy, he lit a fire in me and I it didn't happen overnight, but it did happen and left the public sector. I started my own business and here I am. That was in the year 2000. And, you know, here we are 21 years later, I'm still chugging along and having a ball.
[00:20:15] So you're saying that one person saw something in you and changed the course of your life?
[00:20:22] Yeah. Yeah, absolutely. Now, here's where it gets really interesting. Tom. I've had a pretty good career and I wanted to thank this guy. So some way down the track, you know, probably on. And I said, we'll say 10 years. And I thought, I'm going to go find him and thank him and tell him, you know, all the exciting stuff I've done. Because, you know, in my industry, I've been the the state president, the national president, I've been in international president of my industry body. You know, I've done some really good business. I met you along the way and learnt some good stuff, you know, so I've done well anyway. So the first thing I did, I knew where the guy lived. I went to his house is no longer there. He's moved up. Okay, look at the phone bill is no longer in the Fambul. Oh, okay. Well, that LinkedIn is not on LinkedIn. I got a Facebook is not on Facebook Tom. The guy has just disappeared.
[00:21:11] Oh my God. He sure he was real in the first place.
[00:21:14] So, you know, I got a a friend who is the spiritual and she said, Lindsay, he was an angel. Well, you know, whatever whatever he was, he was a huge influence on my life. And I'm deeply grateful to him. And, you know, but so, you know, people can't have that kind of impact.
[00:21:33] Yeah, it's a good lesson for everybody is be careful what you say, what you do, because it can really impact somebody forever. In this case, it was a good impact for sure.
[00:21:43] Yeah. Yeah, absolutely.
[00:21:45] So but clearly the guy didn't read your relationship book because he, like, disappeared.
[00:21:53] What's the name of that book?
[00:21:54] Again, the book is called The DNA of Business Relationships.
[00:21:58] Where can people get that? You can get on Amazon. Yeah. Yeah, go to Amazon. It's their Amazon USA and Amazon is all over the Amazon.
[00:22:08] It's all in. And, you know, I'd love you to buy a copy. It's I'm working on a new book at the moment called Why Do I Hate My Team When I hired them?
[00:22:21] I mean, I'm just finished the first draft now, so stay tuned, mate. We'll come back and talk about that on another podcast.
[00:22:28] Right, right. But but the first one is the DNA of what this relationship, business relationships, the DNA of business relationships right now. Get that right away. OK, so we've got to take a brief break. When we come back, we're going to ask Lindsay, especially in the face of the covid that's around the world, what's a typical day look like for him to keep his business going and and how he stays motivated? So, folks, I don't know.
[00:22:58] About 23 years ago, I kind of turned the Internet marketing guru world on its head and the guys like me or women to or charge in 50 or 100 thousand bucks up front to teach you what they knew about Internet marketing. And I knew a lot of these people they'd be hiding out in Australia if you get 50 grand in the USA because who wouldn't do anything for you? So I said, you know what, that's not fair to small business. I'm going to I'm going to turn this on its head. So I charged a relatively small entry fee and then tied my success to their success. So for me to get my 50 grand, you had to make two hundred grand. Well, guess what? People love this. And twenty three years later, seventeen hundred plus students and and still going strong.
[00:23:43] And it's the longest running, most unique, most successful Internet marketing mentor program ever. And I have no trouble saying that even though I didn't win the award from the government over it.
[00:23:53] But I'll tell you what, if I've dared people to put their program up against mine and nobody will do it because I'm just a crazy fanatic, I work day and night and weekends and holidays. I could quit years ago, but I just love it seeing that success of those other businesses.
[00:24:10] So you can check that out at greatInternetmarketingtraining.com. And besides all the the unique features like an immersion weekend at the retreat center. And we have a TV studio where we shoot videos for you. It's all one on one. So my whole team. You're not lumped in with a bunch of people, you know, if you if you're lumped in with people more advanced, you're lost. If you're lumped in with people beginning, you're bored. So we don't like that. So it's all one on one. And you do get a scholarship to our school if you're in the mentor program, which you can either use yourself or gift to somebody else. And we have one guy who spent eighty thousand dollars on this crappy education for his daughter, and she's working a crappy job. He joined a mentor program. Gifted the scholarship to her, she'd make it six thousand dollars a month as a side hustle before even four months into the school. So this is extremely powerful stuff that's in demand by every business on Earth. So it's not any worthless classes that you'll never use in a million years. It's the things that people need and are in demand. A selfish thing about this is your kids won't come home and live in your basement, you know, have their own money. So go check it out. That's greatInternetmarketingtraining.com.
[00:25:35] All right. Let's get back to the main event. Lindsay Adams is here. He's known as the relationship guy and he won the Order of Australia medal. And that is like big, big, big deal is the only one in the world in his field that's ever done that.
[00:25:51] So that's just amazing. So, Lindsay, what's a typical day look like for you? Because, you know, none of us are speaking in the live events as much as we're used to.
[00:26:00] Yeah. So it's been interesting. Now in Australia, we're pretty lucky covid pretty much doesn't exist here, although we do go into a really hard lockdown this time last year. And, you know, pretty much all of my life events got cancelled. I'm a member of Professional Speakers Australia, the industry body. And we had our annual convention was this weekend, last year. And that was kind of the last face to face event that I attended. And in that next week, pretty much all of my bookings got cancelled. Right. And I went like, what am I going to do now?
[00:26:35] I'm approaching retirement. So I'm 63 years old.
[00:26:40] I never got to start work and I get, you know, anyway, so there will come a day when I don't want to get on a plane and fly here and fly there. And so for a couple of years now, I've been building a profiling tool website. So I sell assessment tools that are used by coaches, consultants, speakers, trainers. And so I thought, well, and then I'm going to focus on that. And so I've really spent a lot of my time focusing on building that business and marketing these tools. So a typical day for me. I'm going to get up at half past five, six o'clock in the morning here. It's warm. You know, now it's we're coming into our fall or autumn. But I can still it's still quite warm, so I'm lucky. I live in a little acreage block. There's a lot of forest nearby. I go for a walk through the forest and I have breakfast. And then first thing I do is go online and see see who's bought stuff overnight. And I know Tom, you've got the kitchen. Yeah. And that was one of the things that you taught me was the first thing you do in the morning was go and see how many sales you made overnight that makes your breakfast go down much easier. Yep. Yep. So I love doing that. And then, you know, I'm going to go on LinkedIn and Facebook and just maybe make a post or two or comment on some stuff or you know, because I'm the relationships guy, I do work hard at keeping in touch with people.
[00:28:08] And the other thing that I like to do is I make ten contacts a day, and so that might be a how are you? Call. And so remember, I said, you know, get out your cell phone, get out your mobile phone and just flick through and look at your contacts. I just go through my contacts and I go, oh, tell me, Antion. I was begging him for a while and I he's going to ring him up. And again, G'day Tom, Lindsay here. How are you mate? What are you up to? Now, the ultimate goal might be to sell Tom something that I'm never going to say that on the call.
[00:28:38] Now, it's really interesting what happens when you speak to these people. Some will just say, oh, well, you know, life's good, thanks for the call. And others will go, oh, wow, it's time that you called because, you know, we need someone like you.
[00:28:52] And so it's amazing what comes by just simply staying in touch with people and making a how are you cool, though?
[00:28:58] None of them say, like, what do you want to know? And what if I hit old girlfriends? They do. Yeah.
[00:29:08] So, you know, just staying in touch with people and working that relationship really pays dividends.
[00:29:17] So do you have some mechanism to really keep track because there's a lot of people in your life over all these years.
[00:29:24] Yeah, yeah. You just randomly do it.
[00:29:26] I got a CRM ask, do you do you jot down what you talked about and so forth, or if they have kids and dogs and stuff like that?
[00:29:35] Yeah. While I'm talking, I'll make a few notes and it's not not anything complex. You know, I don't want to waste a lot of time. I'm not very disciplined, believe it or not, you know, keeping real detailed notes. Oh, but but I do enough that there's a memory job as for me, so that when I call them back in, you know, three weeks, three months, three years time, I go, hey, Tom, last time we were talking, you told me you're still training attack dogs as I go on. Yeah. As your dog's eaten anyone lately.
[00:30:11] Well, yeah, but I'm left handed now because they got my right.
[00:30:18] Thanks for asking. Yeah.
[00:30:21] And you know, the other thing I do, of course, is I spend a lot of time supporting the people of Bonnel profiling tools. I mean, I wholesale the disk profile of a disk.
[00:30:30] It's been around since the 20s, but it is the most popular online behavioral assessment tool and it's so versatile, you know, so I've got that and a motivators profile, emotional intelligence, learning styles, thinking styles. So, you know, really, really simple stuff. But it's all highly relevant for the people that I deal with, you know, the ones going to see the second book coming out.
[00:30:56] Well, I finished the first draft yesterday, so it's off to the editor. And so I've got to you know, I'm guessing about in a month's time, probably that's going to be a physical book or e-book or both. Or was the both. Yeah. I mean, look, there are still people around my age who like to hold a book.
[00:31:13] Yeah, no, I'd like to mark them up. I write in them. I don't know. Some people think that's blasphemous, but I'm right in and underline stuff. Right.
[00:31:21] Yeah. Yeah. I mean with you know, today like Amazon Prime. I just love that I go on, I find a book, I order it and it arrives the next day, you know.
[00:31:33] Hey, I just heard of one yesterday. I was a mastermind called what the heck is in there. It's called exactly what to say is the name of it.
[00:31:44] Ok, and the guy that told us about it was really Raven. He's used some of the techniques and he said, yep, you say this and you get this kind of response. It was in the book and he said, yeah, I've been realizing that myself. So there's another one for me.
[00:31:59] I'm reading a book at the moment called You Should Talk to Strangers by a woman called Keri Phillips. The it's a great read as well. And it sort of fits my, you know, my relationship stuff, you know. So I love reading. And, you know, there's always a book or two beside my lounge or couch, you know, so that I'm, you know, my wife loves television. I'm not a big fan of television. So she watches and I read, you know.
[00:32:29] Yeah, beautiful. So how should people get a hold of, you know, they can buy all these books on Amazon, but if they needed to get a hold of you, do you do any other kind of coaching or consulting?
[00:32:41] So I you know, I do a lot of consulting and I speak at conferences and and of course, I do one on one coaching. So the way to get a hold of me, you can you can go to my website, LindsayAdams.com. It's complicated or my email. This is even more complicated. Lindsay@LindsayAdams.com.
[00:33:06] And so we'll have all that in the show notes for everybody to see the family with two days, The Adams Family and the profiling website is 24x7assessments.com.
[00:33:31] So, yeah, if you want to have a look at some assessment tools which you can use with your clients, and here's the beauty of that, that little businesses, I sell them at a really keen price so that my clients buy them and then I encourage them. I don't imagine they respond to their clients and actually add an income to their business. Right, right. Yeah, I, I've been doing that for 20 years. And in fact, it's funny how things happens online. I did an assessment 20 some years ago when I was in working in government and then I use that a lot in my business and they gave me a lifetime achievement award. I sold over two and a half thousand of their assessments, which means I tipped about a half a million bucks into their bank account.
[00:34:19] And then then I sat back when they gave me the certificate and they made a big fuss. So they took me out for lunch, which is very nice. And then I started pondering this stuff. Phone hang on a second. What why don't I do this? And that's when I decided to I started looking around and building the assessment tool business. Absolutely. Because I thought to myself, well, I know how much money I put in their bank account. Imagine if I had a hundred or a thousand people doing that for me. So that's that's the goal.
[00:34:49] They're beautiful. Beautiful. Well, thanks so much. Was great catching up with you.
[00:34:54] Well, it's an absolute pleasure to be here. And I'm delighted to to share a little of the Lindsay Adams story with you and your listeners. Yep.
[00:35:01] And I'm going to go get that book right now. And folks, you go jump on it to the DNA.
[00:35:08] Of business relationships that correct?
[00:35:11] That's the DNA of business relationships, and then it was the title of the upcoming book.
[00:35:17] The upcoming book is Why Do I Hate My Team When I Hired Them?
[00:35:22] Love, though, it's all about understanding people and it's based on the risk profile.
[00:35:29] You got to understand yourself to.
[00:35:31] Absolutely. And, you know, understand yourself first and then you can figure out why you don't get on. Why are you going to work with someone and why you don't get on well with the other person. You about your behaviors, your personality. So.
[00:35:48] Interesting stuff.
[00:35:50] All right, well, tell Rael I said hi and tell him your podcast, too, again.
[00:35:55] We didn't even say get the Business Excellence podcast.
[00:36:00] So my buddy Real Breaker and I run the Business Excellence podcast. You can find that on all the podcast places where we're up to our, I think, 50 something episode where we just a little a little behind Tom Antion. But now we're coming after you, buddy.
[00:36:17] Bring it on. Bring it on. So yeah. So the business. Excellent podcast. We had a good talk. I don't know if it's it hasn't come out yet my episode but you know.
[00:36:28] Yeah. I'm providing a lot of great back, a lot of good guests on there.
[00:36:33] I'll let you get back to your chickens or chooks I guess you call them, right.
[00:36:37] That's it. That's it. I'll go and see how many eggs I laid for me tonight.
[00:36:41] There you go. All right. You have a good relationship with them. That's what I think.
[00:36:47] All right. We'll catch you later, Lindsay, and we'll catch everybody on the next episode. See ya later.
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