Vincent Trujillo is an entrepreneur, a digital agency owner, former finance geek and he loves to travel. His focus now is purpose driven projects like launching Firefighter Kingdom, and Houses with Hope online. And he supports small business and entrepreneurs by empowering them through content and training to optimize their platforms online for organic traffic.
NOTE: Complete transcript available at the bottom of the page.
Screw The Commute Podcast Show Notes Episode 366
How To Automate Your Business – https://screwthecommute.com/automatefree/
Internet Marketing Training Center – https://imtcva.org/
Higher Education Webinar – https://screwthecommute.com/webinars[04:18] Tom's introduction to Vincent Trujillo [09:31] “Bigger picture” projects [14:48] Growing up on a farm [17:09] Transitioning into what he really wanted [23:28] Sponsor message [26:02] A typical day for Vince and how he stays motivated
Higher Education Webinar – https://screwthecommute.com/webinars
Screw The Commute – https://screwthecommute.com/
Screw The Commute Podcast App – https://screwthecommute.com/app/
College Ripoff Quiz – https://imtcva.org/quiz
Know a young person for our Youth Episode Series? Send an email to Tom! – firstname.lastname@example.org
Have a Roku box? Find Tom's Public Speaking Channel there! – https://channelstore.roku.com/details/267358/the-public-speaking-channel
How To Automate Your Business – https://screwthecommute.com/automatefree/
Internet Marketing Retreat and Joint Venture Program – https://greatinternetmarketingtraining.com/
Breakthru Code on YouTube – https://www.youtube.com/channel/UCUuqMX8KIAMh_szvaZKTb9Q
FireFighter Kingdom – https://firefighterkingdom.com/
Houses with Hope – https://www.houseswithhope.org/
Internet Marketing Training Center – https://imtcva.org/
John Vuong – https://screwthecommute.com/365/
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Episode 366 – Vincent Trujillo
[00:00:08] Welcome to Screw the Commute. The entrepreneurial podcast dedicated to getting you out of the car and into the money, with your host, lifelong entrepreneur and multimillionaire, Tom Antion.
[00:00:24] Hey, everybody it's Tom here with episode three hundred and sixty six and Screw the Commute podcast. I'm here with Vincent Trujillo. He's a digital agency owner and he loves to travel and he's got a lifestyle business. But there's bigger things out there that he does that I really want you to hear about. So it'll be kind of an inspiration for you all. Now, I hope you didn't miss Episode 365. John Vuong was on here. He's a local SEO expert out of Canada and he's created a wonderful lifestyle business, coming as an immigrant from Vietnam, hardworking family. And he he worked for the Red Pages and the Yellow Pages, but he's now doing his own thing. Now, how would you like to hear your own voice here on screw the commute? Well, if the show has helped you out at all in your business or giving you ideas to help you start a business, we want to hear about it. Visit, screwthecommte.com, come and look for a little blue sidebar that says send a voicemail, click on it, talk into your phone or computer and tell me how the shows helped you or and put put your website on there to see you get a big shout out in front of thousands of people on a future episode of Screw the Commute in your own voice. Now, while you're over there, pick up a copy of our Automation eBook. It's my gift to you for listening to the show. We sell it for twenty seven bucks and it's it saved me millions and millions, really. We figured it out seven and a half million keystrokes. And automates my business let's me take customers away from other people because I get back to them lightning fast and the other people are, you know, I don't know what they're doing, but people like to get taken care of quickly. So this tells you all the ways you can automate that. So screwthecommute.com/automatefree. And again, while you're over there, pick up a copy of our podcast app at screwthecommute.com/app. Does all kinds of cool things. You put it on your cell phone and tablet. We got instructions on how to use it. All right. I know people are still freaking out. I mean, work from home, search volume, still going crazy on Google. Home schooling is going crazy, but we have a school that's the only one of its kind in the USA, probably the world, it's licensed to operate by the State Council on Higher Education in Virginia took me three years to get the license. But guess what? You don't have to live in Virginia to attend. It's a good quality distance learning school, not like the distance learning they're shoving these kindergarteners who oh, I heard some crazy statistics, like 300 percent of F grades are are higher than they were at this time last year. I mean, it's really bad for the young kids out there this pandemic. But what I want you to do is not suffer from those kind of things. I want you to be able to sell from home and legitimately and get a skill that's in high demand in the entire world.
[00:03:30] Every small business on earth, every business at all, needs email, marketing and blogs and websites and and shopping carts and chat bots and all the stuff that we teach. That's hard core skills. And you won't be saddled with debt for going to a four year college that's going to put you in deep debt and you're going to get out and compete for jobs at Starbucks. I mean, we have people making money long before they ever graduate to school because people really need this service. So check that out at IMTCVA.org. All of the stuff for myself and Vince will be in the show notes. And later you'll find out how you can get a scholarship to the school to either use yourself or gift to somebody if you're in my mentor program.
[00:04:19] All right. Let's get to the main event. Vince is an entrepreneur, and it's true. He oh, man. I'm going to mess it up against you here in studio. There you go. Yeah, I took one semester of Spanish, so done this Theiler Bibliothèque that's all. You got that better. And he's a digital agency owner, former finance geek and he loves to travel. And his focus now is purpose driven projects like launching Firefighter Kingdom, which he'll tell us about, and houses with Hope online. And he supports small business and entrepreneurs by empowering them through content and training to optimize their platforms online for organic traffic.
[00:05:07] So you ready to screw? The commute?
[00:05:12] Yeah, well, I'm sorry about butchering your name. You know, there's a sort of a song that's got, I don't know, hundreds of millions of views. It's it's called First Semester of Spanish Love Song. You got to look it up later. So it's hysterical.
[00:05:26] I guess I'm going to have to, you know, the trio thing. So the screwing already started with the name.
[00:05:30] Yes. Yes. I wanted you to feel at home. So, so. So tell us what you're doing now and then we'll take you back to see what how you came up through the ranks.
[00:05:42] Ok, great. Well, first of all, thanks for having me on Tom. Yeah. With with your intro there, I got to learn a lot about you and man, you're doing everything out there, so it's an inspiration.
[00:05:51] No, I'm doing everything in here. I don't leave my chair ever.
[00:05:55] There you go.
[00:05:56] You're doing everything in there, but you're reaching out from your chair. So you should actually have a course on how to reach out from your chair.
[00:06:03] But, you know, so right now what I'm doing, I'm operating a digital agency and I've been doing that for about six, seven years now. Formally, I was in the finance world, but I tell everybody what a digital agency is.
[00:06:16] What do you do for people?
[00:06:17] Well, I mean, that's probably about a dozen different interpretations of digital agency. My particular agency, when I first started, was focused on search engine optimization. So SEO. So when I first started my business, I wanted to figure out a way that I could press some buttons and make commerce happen for me. I didn't go to paid traffic way, which is I probably should have learned that a lot sooner too.
[00:06:38] But for me, it was fascinating that you could put up blog posts, articles, other things, online videos, now podcasts, and people could find them because they were online searching for things that buyer content or information content purposes, and they're finding content. And if you put an offer on that, commerce happens. So it was it was fascinating. And I could press buttons. And back then when when I started, Nescio was a lot easier to press buttons, put up articles and, you know, some titles and descriptions and tags and you could get a little bit more traffic. Now it's kind of evolving. So digital agency for me was building an online platform for a small business owner or an entrepreneur. That was the website, social media properties, business listings, citations, whatever that may be, content platforms like YouTube or podcasting, and then applying SEO principles so that they can get found around their products or services or content pieces that they were putting out there.
[00:07:35] Yeah, it's quite a bit. I mean, I was taught by the best of the best back in the early 90s or the mid 90s, Michael Campbell. And I mean, he could get all ten spots on what there was no Google at that time was like AltaVista, Ask Jeeves and things like that. Back in those days, I could get four to six for just my own websites. And and then over the years, I mean, for 10, 12 years, I was the top one, two or three on Google for ten years, straight on major keywords. But then it just got I mean, just massively more millions and millions of people. And Google getting tougher every minute. So we switch to page traffic. But five or six years ago, I thought we just couldn't fight it out. It was just was too much effort with potential to Google to turn the dial and then you disappear off the face of the earth again. So I switched to Patrushev.
[00:08:29] And we've seen it happen with dozens of small businesses, clients who are no longer with us. And that's a big part and reason why a lot of the agency work and some of the passion projects I'm working on now are really heavily into content marketing and and putting out content, whether that's YouTube videos, because that's part of Google search engine platform there. You know, it's second or third largest search engine is YouTube and podcasts are coming up very favorably in search, too. So we pivoted a little bit more towards helping clients actually figure out ways to reach their target audiences through content.
[00:09:10] And that actually boosts, you know, it's very natural method of search engine optimization. You can still apply a lot of the same principles to the content. And we're getting a lot better results with that right now, too. So, yeah, the old traditional style is kind of out the window. It's more of applying old principles that make Google happy to content is where we're going with it anyways.
[00:09:31] Yeah, it's it's tough in this world, that's for sure. But you've you've sure got it down.
[00:09:37] So tell us about these other I don't know what to call them, like lifestyle projects or bigger picture projects that you got going with firefighters and in the houses with hope. Tell us about the firefighter kingdom.
[00:09:51] Well, yeah, thanks for asking about that. So Firefighter Kingdom is a project that myself and the president of the firefighters association here in my state came up with, and we wanted to create a platform where firefighters could.
[00:10:07] Here a little bit about. Information, items that were more important to them, so some of that had to do with union business because he's the president of the union association and some of that also had to do with some of the things that affect firefighters in their own life. So it could be PTSD, it could be family issues associated with being in the fire service. It could be also community outreach and engagement, things that were important to them to put out to the public maybe an upcoming piece of legislation that they wanted to gather. Firefighters around have a little bit of unity around a particular piece of legislation coming up, or that could be national or local for them. So we came up with this idea for this podcast platform. And it's interesting enough that once we started doing this project, we started realizing how many more how many more topics that firefighters really wanted to hear about. And some of that had to do with like entrepreneurship. I mean, side hustle is a big deal within the firefighter community. They you know, they're off three or four days a week sometimes. And a lot of them pick up extra side projects, businesses.
[00:11:12] And so it really fit in perfectly with what I was bringing to the podcast or even when they're on, don't they just they sometimes sit around the station, you know, just waiting, right? Oh, absolutely. I mean, they're going to have an online hustle right off their phone if they wanted to write.
[00:11:30] Actually, a lot of times they're off. Well, I shouldn't say off. I mean, just when they're on call and they're busy, they're really busy. Yeah. I mean, those guys are pushing. Sometimes they'll go 48 hours with, you know, 20, 30 calls. And then sometimes when it's when it's a slow day or a shift, they're from their in their place drinking coffee, you know, sitting around the table talking and sometimes working on projects that are important to the picture.
[00:11:53] And, you know, them doing a zoom call and say, oh, sorry, I have to go put out a fire. I'll be right.
[00:12:01] It's exactly like that. I'm actually on the phone with my partner in it who's the president of the sales association, and he works shifts still and we'll be talking. He goes, Hey, you know, I got to go. We got a call. So he had he heads out, somebody call me back to the tree. So. Well, it's either that or, you know, something. And he has the same response. Firefighters are an interesting breed. They'll have the same response if it's a cat in a tree or it's you know, he was at a SWAT situation where the police were at a standoff and he's standing outside and he's like, oh, you know. So anyways, let me finish the conversation. And I'm like, where are you? He's like, I'm standing outside a SWAT situation. And he says, not a big deal. We'll see. You know, it just happens all the time.
[00:12:40] You hear like a bullet fly away. All right. Yeah, no problem. Yeah, that was just somebody shooting. Don't worry. You guys are good. Yeah. Yeah.
[00:12:48] I mean, I just we we we do a lot in care, a lot about our first responders, law enforcement and talk about unsung heroes. I mean, you're given kind of a voice to them and and catering to them, which is great. So what about houses with hope. What's that?
[00:13:05] So Houses with Hope is a project, so two years ago, I have a couple of friends and a couple of years ago, about three years ago, it was that a friend that I knew was into nonprofits and charity work.
[00:13:17] And at that time, we weren't doing a lot within that space. And my sales manager at the time came and said, hey, man, why don't we just start giving or doing a really low cost projects for some of the local nonprofits? And I was like, absolutely. You know, we had done some work here and they're giving away some things, but not as a project, as a movement that we're doing. So we picked up I mean, I remember as five or ten different nonprofits did free, free or really cheap websites for them, set up their online presence, did so for them. And one of them was associated with the project of houses with hope. And we ended up getting invited and we went with them to Africa two years ago now. And the woman, Ronna Jordan, houses with Hope. You can go and see a little bit of information about them, but she's been building houses over there for 20 years now. I started off as a complete fluke. Her daughter went down there for a missionary trip, came back and said, we have to do something, mom, about these orphans over there. And that led her to a 20 year project of building houses for widows and orphans in Kenya. And a lot of these turn into house churches, too little Bible studies. So it's a Christian mission that does a lot of good impact locally.
[00:14:31] And now they're moving into water projects as well as some agriculture going into the next couple of years, raising so cereal to take your success in the business world and and use it to do good for people.
[00:14:43] Just beautiful. That's what we're all about here. Absolutely. So we're let's take you back. Were you an entrepreneurial kids? You come from an entrepreneurial family. What what was the beginning like for you?
[00:14:56] Well, you know, I grew up in a small town here in New Mexico, south, the southern part of the state near the border, I wasn't I grew up on a farm. I mean, I was I think growing up on a farm gave me a really adventurous out of the box kind of, you know, life growing up as a childhood.
[00:15:12] And what kind of farm was there was of animals, a small agriculture farm, corn.
[00:15:18] We had chili, we had beans.
[00:15:19] You know, we grew a lot of small, small stuff. We had some cattle, you know, some some horses, pigs, mostly for for sustenance and sustaining themselves. But also they would sell some into the local area. But, yeah, I mean, growing up like that, it gave me a sense of adventure. And as I got older, I just kind of followed the standard path that a lot of people do. And I was told since I was young, you know, go to school for college, you know, go go get all the brainwashing I'm fighting against with my school.
[00:15:51] Well, yeah, I heard a lot about that in your intro that after we had talked a little bit, too.
[00:15:56] And that's so interesting. I think teaching kids that there's a lot other things they can do than just follow the traditional model.
[00:16:03] Well, they're on their cell phone all day anyway, so why not make a living? Absolutely. I mean, of course, when we grew up, there was no cell phone. No, we still had to call and ask for Billy on the phone.
[00:16:17] But no, I followed that path through high school and I made a decision, OK, if I'm going to have to go to college, I'm going to work in something I had to do with money. I knew that that was where it was important. So I went to to college. I was on the eight year, 10 year plan in college. Yeah. It just it didn't fit me. I mean, I dropped out a couple of times and I was just like, I don't like being here. I don't I don't get it. And but I finally graduated and then worked about 12 years in the finance world in investment banking. I did mortgage banking, did some real estate investing during that time. But I realized that really wearing a suit and tie and stuff to work at a bank was it wasn't my idea of a life. And so I started it was closer to 40 years old when I actually started trying to figure out what I really wanted to do and what was going to make me a lot happier at that time.
[00:17:09] And so how did you transition into your agency, did you save up money, did you just quit one day, your other stuff and and start it up? What was the transition period like? Well, it was a little bit of both.
[00:17:23] So, you know, I had some money saved up. I had some you know, I had I owned at the time I was living with the girlfriend.
[00:17:30] We had that, you know, kind of ideal life for where we live.
[00:17:34] You know, we had a nice place in a nicer part of town. I had my cut my Audi. We I had a good job. And I was working in banking and.
[00:17:44] It just came upon me, it had been coming for quite some time, but I read Simon Sinek start with why, and that started to open the door of like, hey, I do not like being in the finance world. And I had not been like in it for quite some time. I wasn't happy in my current relationship. Neither was she. But you just kind of just follow like a zombie, you know, keeping up with the Joneses, doing what you think you're supposed to be doing. Once I read that book, I kind of just opened up a door and I said, hey, I think it's time that I just make a leap. And interesting how intention and energy, when it's placed into a particular path or into a particular direction, the old path starts closing down. I started having problems at work. The industry kind of started shifting a little bit at that time. It was post 2008. I had done very well post 2008 for a couple of years. And it just things started shifting at my work with my girlfriend, with everything. And at that time I just said, hey, I have some a little bit of money. I have some assets. I ended up selling my my car for cash and I took the money I did have and I said, I'm going to make this leap. Within a month of making that decision. I was out of my job. We had both just been butting heads for a while. I was out of my job. I had moved out of my house with my girlfriend. We had a divorce, you know, even though we weren't married. I moved out. I was sleeping on a friend's air mattress in a back room of his within a month of making that decision. So whatever little assets I had and it sold and had had stashed away, that's all I had. But it happened in a very short period of time after making a decision.
[00:19:24] Ok, and so you're sleeping on the air mattress and you had a dream of I'm going to start a degeneration.
[00:19:33] Well, yeah, jump up and the thing gets a hole in it and flies around a room. So which I didn't.
[00:19:41] So it happened so quickly. But I had already when I was in finance, I had been asked to look at work on some startups, business startups, and kind of look at them from a finance angle, which I had experience in but I did not love. But one of the companies that we looked at was an Internet based company, and a portion of their vision for what they were trying to do had to do with the commerce aspect of online marketing. And when I looked into that, I just thought it was so interesting that you could press buttons and make commerce happen.
[00:20:11] And what was it?
[00:20:13] This was two thousand ten to twelve in that range. Yeah, I had already been online pushing buttons for six years, you know, and and since 2005, it was about that's when I started getting into real estate investing instead of going online. So that's when we started doing fixin' flips. But at that time I had heard about people making money on the Internet about twenty four or five. And I was like, man, I just don't know how to do it. So at that time I got into real estate investing instead because that's kind of I knew that that area a little bit more. But I wish I had got in that 2005 because twenty five to ten was a really good time for I mean, email marketing was good. Some of the paid advertising was good. Facebook was barely going online. Google ads were doing ridiculous. Right. So, yeah, I chose to go into I had already known about a little bit and the idea of pushing buttons made a lot of sense to me or I was willing to investigate it. And so it was a place that that made kind of sense to me. I could I could lay a foundation with words and coding that could attract customers by our intent to a page, to a business, to a piece of content online. And I decided to train myself. I spent some of my last remaining money into some coaching programs, which I think is always very important to educate yourself with people who've been there before.
[00:21:35] And within a year I had started picking up my first clients because I come from a sales background. So I applied some of my skills and strengths. So a lot of the guys in SEO weren't good at sales necessarily. And so one of my coaches said, hey, if you don't mind doing sales done for you, services within SEO is a good way to go. So go out and sell some. And I started selling it. And that's how that's how I started my agency. I went from my first client paying me five hundred dollars a month to having a multiple six figure agency within two or three years.
[00:22:09] Wow. So so for anybody out there listening, you can do fifty ways to leave your lover.
[00:22:16] You only took him one and and quit your job and start something basically out of nothing. I mean, because that's what you did, you know, you didn't have a background in it. You started it and you did it in a lot of people. I mean, I think some survey said like 98 percent of people in the corporate world wished they had their own business, but hardly anybody does anything about it. Right. But you did it took sleeping on an air mattress, which for me, that that wouldn't work through good. It would bust you.
[00:22:54] So so you were able to do it. And then that spins off into doing projects that you just really love the firefighter kingdom and the houses with hope.
[00:23:03] I mean, jeez, you know, there's people on this earth, Vince, that are sheltered right now and not having tigers eat them in the middle of the night because of you. Think of that.
[00:23:15] I would say it's because of the people who are doing those projects, but I'm helping them.
[00:23:19] Well, yeah, but I mean, it's it takes a village, right?
[00:23:23] Yeah. Yeah. I guess I'm one of the members of that. That's right.
[00:23:26] So. So that's awesome.
[00:23:28] So we've got to take a brief sponsor break and come back or to get Vince to tell us what a typical day looks like for him and how he stays motivated. So folks, about over 20 years now go. I kind of turned the Internet marketing guru world on its head and the people like me were charged in 50 or 100 thousand bucks up front to help him. And I know a lot of these people gave him 50 grand up front. They'd be hiding out in Africa and you'd never find him again. What I did is I tied my success to your success. So what I did was I said, OK, you're going to pay an entry fee and then a percentage of your profits, that was capped at 50000 dollars. So for me to get my fifty thousand, you had to make 200000 people just love this idea because they knew I wouldn't disappear on them. I wouldn't get my 50000. So 7500 students later, 20 years later, it's still going strong. And it's I coined it is the most unique, most successful, longest running ever program of its kind. Nobody's ever challenged me on that ever in 20 years because I actually beg them, come on, bring your program and compare it to mine line for line.
[00:24:44] And nobody has the guts to do it because you have an immersion trip to my retreat center where you live in the house of a state with me for an immersion weekend. We shoot videos in my TV studio for you. You come back for another day by yourself where we shoot videos, everything else, all the training with me and my staff is one on one. We'll even take over your screen, show you where to click. It's just an amazing program over many, many years. And nobody's chasing me around with lawsuits or charge backs and all the bad stuff that a lot of the rip offs do. You can check out the details at greatInternetmarketingtraining.com. And if you're in my mentor program, you get a scholarship to my school, the tuition for the schools. Nineteen thousand dollars. So it's a hefty bonus just to be my mentor program and you can use it yourself or gift it to somebody. So it's really, really powerful. I'm easy to get along with if you want to call and discuss it. There's no big machine gun that's pressuring me into anything. If you can't see the value of this, I probably couldn't help you anyway. So check it out at greatInternetmarketingtraining.com, and there we go. Would love to see you in the program.
[00:26:02] All right. Let's get back to the main event. We got Vincent Trujillo here, and he is a great guy and he's got a digital agency, but he's doing things that are life saving for people and and really great things for our first responder firefighters. So I really love that. So, Vince, what's a typical day look like for you?
[00:26:24] Well, you know, right now I've been focusing a lot on my daily activities about coming up with daily rituals that are going to help me get where I want to be in my business and also helping out these passion projects. And that's actually kind of why I pivoted into what I'm doing right now. So, you know, running my agency, I decided I wanted to work more on passion, impact driven projects. That's why I started the first responder podcast for Firefighter Kingdom and Houses with help. And I and I start and that all kind of came to me because I started my daily practice of doing meditation in the morning and kind of envisioning my my ideal life. So I try to break it down into a morning ritual and an evening ritual and, you know, has to do with meditation, visioning and then kind of trying to focus on the top things that I do in my life. I get up in the morning anywhere from five thirty to six thirty.
[00:27:18] You're still on an air mattress?
[00:27:22] Luckily not. That's where it all started.
[00:27:24] I mean, I grew up in and I recently bought a mattress and she, you know, she went out on the kind you want. It's a little soft for me.
[00:27:32] But to get those ones that you got like a steering wheel on and you can make it do like on TV, that you can have one side go up and down.
[00:27:41] Yeah. Oh.
[00:27:44] Not that, unfortunately. And I could I could dial in my own side and it's nice, so it's a little bit better than an air mattress, but get up, get up.
[00:27:54] I go for a walk. I do some meditation. I then.
[00:27:58] Can you let me ask you something? Yep. Can you meditate while you're walking.
[00:28:04] You know, that probably aren't the real answer from meditation is probably not. But that's what I do.
[00:28:10] Ok. You're kind of close my eyes sometimes those early enough that I'm not worried. Is your nose been broken a few times from running in the polls?
[00:28:19] No, but some people probably look at me like this is another one of the guys in the area is walking around on something. Yeah, but I do that and then I kind of plan out my day and then I have like a couple of shifts. I do a morning sprint. I get on with my team in the morning, I have a call and then later in the morning, Sprint.
[00:28:39] What is that?
[00:28:40] You know, it's hard for me to, like, kind of stay focused throughout the day. So I try to do, like, these sprints, you know, like a couple hours, two or three hours.
[00:28:49] Oh, so you're not talking wind sprints or you're running down the street and meditating at the same time.
[00:28:54] No doubt. You know, I like to stay in shape. I hate running.
[00:28:58] Ok, so the sprint is is it like a burst of business or is there something in the morning?
[00:29:03] Yeah, I found that it's it's pretty good for me to know, like when my energy levels working well. And so the morning between my time around ninety nine a.m. to about noon, I can, I can get a lot of work done and then I kind of I need to eat something and then I kind of chill for an hour, an hour and a half and then you don't eat until noon or you know I've, I've been doing intermittent fasting.
[00:29:25] Yeah I know. Yeah me too. Oh yeah. Yeah, yeah. You're doing that too. Yeah.
[00:29:30] Noon to eight is my window.
[00:29:32] Right. There you go. So I do about 10:00 p.m. to about between 12 and noon and two p.m..
[00:29:38] Oh that's even further. Yeah.
[00:29:40] Yeah. I mean when I try not to be like, you know, overly strict about it, if I'm hungry I'll eat something at noon if I'm hungry or something at eleven. If you know, if it's getting in my way I'll eat. I used to be a breakfast guy, breakfast burritos every morning but I found man that that would just drag me down. Yeah.
[00:29:58] You're foggy the whole day.
[00:30:00] Yeah. Yeah. So now that I don't I'm fine. And I used to be a huge breakfast guy but anyway I'll intermittent fast till you know I need to eat around noon or two o'clock and then in the afternoons I notice that I like doing something more like watching a video or learning something and then my energy picks back up again. I'll do another two or three hour work sprint and then go workout, go workout or prepare to hang out with my girlfriend when she gets off of work about five or six o'clock.
[00:30:29] Awesome, though. How do you stay motivated? You're working by yourself out of your home, right?
[00:30:35] Yeah, you know what, we just stopped having an office a little bit over about a year and a half ago, and my team's all digital now and I have to get up and move. So, you know, when I feel myself like my lower back or my legs falling asleep, I had to go to your mattresses to sort of get a board instead.
[00:30:56] You ever hear that? You know, when I go to Western hotels, it's like so soft I can't walk. When I get up in the morning, I get up to bring a piece of plywood and they stick it under. And that really good up. Yeah. And that works for you. Yeah. Just going to have to go to Home Depot, get a four by a sheet of plywood, cut it, have them rip it down the middle. So it's like two feet wide and measure how long your bed is and have them cut it off and just throw it under your mattress.
[00:31:22] Yeah, to do that, you know, I've been thinking about that is one of these, like gel, you know, TopT, but, you know, the rest of it's a regular mattress.
[00:31:30] Yeah, I don't have a gel top of mind, but I know those ones that the Western are known for being like sleeping on a cloud. And then I get up my back is killing me. So I just call up. They hear it all the time. So they already got plywood ready and they become shove it under there and and I don't hurt in the morning. So it's worth a try for, you know, a sheet of plywood.
[00:31:51] Oh, I'm going to try that for sure. I wouldn't use a quarter inch or anything to get a half inch or more plywood and to give it a shot.
[00:32:01] Well, you know, it's funny you said that when I was working in my office in the middle of the day, if I needed a little break, I would lay on the floor. And that's when I discovered I really like laying on the floor.
[00:32:10] Yes. Erm that's yeah.
[00:32:11] Yeah. I can get a little nap except my head you know, kind of rolls oddly, but I can get a nice nap on the floor.
[00:32:18] Yeah. And if it doesn't work, sticking it under the mattress, stick it on top.
[00:32:23] Know I want to see what she says but yeah. I'll see if I can do that or not. I might have to cut into some area of this, this mattress that's pretty big really just to slide it between the mattress and box spring. Yeah, it's it's it's this.
[00:32:36] It's really I mean mine is like a foot high in my house here, but but I got a firm one to start with because, you know, there's soft ones kill you. Yeah. Well, give it a try.
[00:32:46] So. So how do people get hold of you.
[00:32:51] Well, they can go to my new channel now, it's on YouTube and I've been running it, so my channels are geared to helping entrepreneurs, small business owners figure out how to optimize their online presence and platform around content and to get found through organic search and traffic.
[00:33:07] You can go to breakthru code on YouTube and they are taking. I spell it weird. I'm going to have to figure that out.
[00:33:18] Well, it's shorter. At least you got it.
[00:33:20] It looks cool on the logo, but it's harder to search. Sometimes. Yeah. You can go to breakthru code on my YouTube channel. Check me out. Go to breakthrucode.io my website and you can go visit me at firefighterKingdom.com. That's a great new platform. We've got about 17 podcast episodes in and we're going to be promoting some coffee this winter and 10 percent of the proceeds are going to go to help local firefighter foundations and also houseswithhope.org. Also, we're going to be doing a big promotion around the holidays now to build 100 homes for the holidays out in Kenya. And we'll also be selling coffee through that platform, too. So it's a whole thing. You can grab a cup of coffee, buy a bag, build a house and save a life.
[00:34:10] Can't beat that. Well, thanks so much for taking the time to. Come on, man. It's inspiring story that you're using your business to to do much bigger things. And and it's interesting to read in one book made a big turning point in your life and had you kick your girlfriend out.
[00:34:28] I'm not sure that was the goal of the book, but that's the way I view it. I think it was the other way around. It definitely contributed to that. Well well, you know, who cares among podcast friends, you know, so.
[00:34:44] So. All right. Well, anyway, thanks a lot. Keep doing great things and we really appreciate you coming on.
[00:34:50] Thanks so much for having me, Tom. I appreciate it.
[00:34:52] All right everybody, we'll catch y'all on the next episode. See ya later.
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