We're talking about time on site or time on your website. See, the longer someone stays on your site, the more likely they will be to spend money with you. And the more the search engines think your site must be a pretty good site if people are staying on it for a long time
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Today, we're going to do another episode on phone tips, and there's a really wild tip here that is most likely going to freak you out and it's going to make you, I don't know, want to have my baby or something. I don't know you guys on this podcast, you are exempt from that thought just to let you know. Anyway, this tip is going to freak you out. I thought it was a joke to tell you the truth, but it is crazy.
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We're in plugin week. This is session three of plugin week and we're going to talk about other plugins. We call them like boutique plugins or boujee plugins.
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This is part two of Plugin Week. Today, we're going to talk about essential plugins that just about every website needs. And then next episode will be a lesson on a bunch of other cool things we call them like bougie or boutique plugins that do all kinds of cool stuff.
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This is going to be plugin week. We're going to talk about what are plugins and widgets and what they'll do for you.
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Today, we're going to talk about business communication. Now, doesn't sound like that fun of a topic. I get it. I get that. But here's the thing. Regardless of the quality of your work, how you communicate with customers can make people thrilled with you and refer you or make them feel reluctant to do business with you again. Why am I telling you this now? Well, because two separate small businesses that I'm dealing with right now are dealing poorly with me as I record this. And I want you to know about the consequences to those businesses so you don't make the same mistakes.
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Today, we're going to talk about getting better known. One of my quotes is the only way to exceed the average fees in your industry is to become better known. That's a frequent comment I got over many years. People say, I Googled you and you show up everywhere. Well, and that's what people would say when I got hired to speak. So that's what this episode is about.
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Today, we're going to talk about scare tactics. Now, this is a copywriting technique that sounds really mean and scummy, but I assure you, the way I use it and the way I'm going to suggest to use it, it's not scummy or mean at all.
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Today, we're going to talk about something that can really make you a lot of money, or it can get you banned if you don't do it right. So we're going to talk about testimonials and they're a form of social proof.
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Today, we're going to talk about video sales letters. Now I don't want you to worry about video. Many people say they don't like being on video. Well, that's okay. I've bought and sold tons of stuff off videos where all I saw was what I would kind of call a PowerPoint presentation. And I've sold tons of stuff without ever being seen on camera, so there's nothing to worry about.
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Today, we're going to talk about Copywriting Revisited. And this is not the copyrighting where you're protecting your work at the Library of Congress. This is where you're writing or speaking the words that make people want to buy your stuff.
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Today, we're going to talk about checklists. I almost died in a ball of fire one time because I didn't bother using my checklist. And I am not kidding. I'll tell you that story in this episode.
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Today, we're going to talk about morning routines and the value of them. And I know some morning routines are dictated by little kids and animals, but the closer you can stick to one, the better off you are. In fact, I saw a quote that said, if you win in the morning, you win the day. And that's what this episode is about.
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Tom's reflections on Independence Day 2022.
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Today, we're going to talk about Pretty Links. This is a free plugin that takes weird looking links, that typically aren't accepted in places you want them to be accepted, and it makes them pretty and gets them accepted where you want them to be accepted.
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Today, I'm going to try to convince you to back off on your social media. This episode is going to save you a ton of time, and wasted effort, when it comes to social media and alert you to some things you probably didn't know that are hurting you every time you post.
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Today, we talk about a new tool I'm using to get more, valuable content on your website for the search engines to pick up and index. It also helps to get and keep people on your site for longer periods of time, and that's always a good thing.
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Today, we're going to talk about persistence in business and in life. I might as well throw that in there too, because it certainly helps you in your life if you're persistent. It's a little bit different from my normal fare of how to do stuff, but it's critically important because if you don't have persistence, all the cool techniques in the world that I can teach you about business and professional speaking and everything else that I teach won't help you succeed.
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Today, we're going to talk about featured snippets. If you want to get on the first page of Google in a legitimate way, that costs nothing and puts you ahead of sites that are more substantial than yours, well you came to the right place. That's what this episode is about.
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Today, I'm going to give you a dozen website tips that you can implement to make the people that visit happier and Google happier and everybody happier. Maybe, except the web designers, they might not be as happy, but we don't care. We want you to make money.
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I know I'm known mostly for Internet and digital marketing, professional speaking and entrepreneurship, but I also know that sometimes you just need to pull in cash. So this episode is going to be about some cool ways you can do that.
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Today, we're going to talk about how to use email safely and effectively, without hurting our business.
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Use your business cards the RIGHT way to increase business and make more money! They are not just a necessity, they can help your growth and expansion.
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Brandon Neely is here. He's an entrepreneur and he's got a thing, Profit First and Bank on Yourself. I got to get him to define all this stuff because he's got a lot of cool stuff going on. And he's the cohost of the Wealth Wisdom Financial Podcast with his wife Amanda, and they founded and managed Overflow Cafe Coffee Bar. And now they share their experiential knowledge through podcasting and through developing personalized financial strategies for individuals and couples and profitability strategies for business.
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Christian D Evans is a business consultant agency for business owners that are doing 750,000 to as much as you want to take it up to, but they want to scale it and kick it up to maybe 5 million or more. Now, he helps business owners put in place systems and processes and marketing and sales structure to take small businesses and turn them into sustaining companies. And he's helped make 21 million bucks for these people.
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Today's episode is about finding and using free images you can find online without getting yourself in trouble. There's plenty for the taking, but you need to be careful what you use, how you use it and where it's coming from.
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Yuval Ackerman is the person to work with when you want to ditch the sleazy sales tactics in your email marketing, but you don't know how to do it yourself. And as an ethical email strategist and copywriter, she helps entrepreneurs tell their stories and market themselves without feeling guilty. And they even have fun on the way.
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ST Rappaport works with growing entrepreneurs who, despite trying everything, they still feel powerless to find, focus and increase their productivity. And she assists them in rewiring their brains so they can remove overwhelm and finally get things done and grow their business. And she has LifePix University. That's where she helps growing entrepreneurs solve their core problems, so they can become more efficient and effective in their personal and professional life.
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What Memorial Day is all about and the colorful history behind why we celebrate.
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Let's talk about blog postings and just a little bit about your site structure. I know everyone wants to be found high in Google rankings and get all kinds of free traffic and get rich and buy an island in the Bahamas. Okay. Well, I really applaud your lofty goals, but there are a couple of big obstacles you face. One, is that your web designers are pushing you into cool, continuous pages that scroll forever with different sections on the page and the things that you want to convey. And two, you're probably ignoring and doing a poor job of even the basic SEO. That's search engine optimization things you must do to even have a chance of buying your island in the Bahamas.
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Today, I'm going to talk about online scams, including several brand new scams that haven't really been seen before that much. Now, if you think I'm too smart to be scammed, I don't need to listen to this episode. Well, there was a famous scammer that once said, If you think you're too smart to be scammed, I want to meet you.
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In today's episode, I tell you how to get customer satisfaction online and what to use. There are so many tech solutions to the “customer service” problem, so don't keep it a problem. Use what I tell you and you'll reap the rewards.
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Use these YouTube hacks to be more efficient and fast on those video viewings. Also, there's a bunch of little tricks and tips you can use to make your own videos better to view for your users, and I go through a lot of these in this episode.
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In this episode, I give you more phone tips to make you more productive! If you don't waste time doing things your devices should be doing, then you'll make more money. Period. Listen and learn!
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Today, we talk about another productivity tip that I use every single day. ShortKeys will make you far more productive and make you more money.
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Sometimes, just saying no is the right move. You don't have to say yes to everything, it can cause you more grief than it's worth, and in this episode I tell you why and what happened.
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Phil Fraser is a business sounding board who helps business owners not be lonely at the top. And he's a spare pair of ears and eyes to help business owners explore things that they haven't got anybody else that can really understand it and talk with them about.
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How fast is your Internet speed? Are you getting what you paid for? Find out what to do to get the most bang for your buck in this episode.
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Let's talk about small sales. These types of sales can be used to lead to bigger, more expensive items you may be offering to your customers. Whether in the physical or digital world, small sales can lead to big sales.
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Let's get into VPNs. What a VPN does is it encrypts the connection between you, your device, your cell phone, your tablet and what other devices you might have going on and encrypts it going to the Internet.
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This is Loom and it's different from Zoom. Loom is a video messaging tool and Zoom is a video conferencing tool, and you can share screens and all kinds of stuff. But Loom is a video messaging tool and it'll record your camera, microphone and desktop simultaneously.
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Jeff Cohen is a seasoned entrepreneur. He's founded and grown multimillion dollar technology and manufacturing businesses. He presents Count-On-Able. That's the new and rapid success framework that guides CEOs to make this happen now. He was on Shark Tank on season one and he was the first company that the Shark Tank people ran a success story on him in season two.
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The utility I'm talking about is called SpeakPipe.com and you can get a free version of this. What this is, is kind of a voicemail for your website. You can do other things with it too that I'll tell you about.
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Let's talk about the nightclub trick. It's not as prevalent as it was in my nightclub days because, you know, I had a nightclub from 1980 to 1988. Now, more people run tabs with credit cards nowadays. But in those days, it was more cash. And anyway, this technique, which I learned from a massive disco chain. They used to come down to the lake near where my nightclub was, and we became friends. And they taught me a lot of the techniques that they use in this massive nightclub chain. It increased the tips for the waitresses about 30%, and they were extremely happy. I taught this to them and don't worry, I'm going to tie this into your business.
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Stephanie Lentz is here. She's the founder of a zero waste grocery store in Kirkland, Washington. It's called Scoop Marketplace, and she teaches people how to improve the quality of their lives while learning to walk more gently on the planet through her podcast Green Stuff, and digital courses for eco printers and eco conscious individuals.
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Chandler is the creator of a therapeutic driven, psychological based sales system centered around compassion and care. Chandler has taught over 3000 people in his system of compassion conversations and has the goal to change and redefine the landscape of sales altogether.
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Today, we're going to talk about the business of meditation. Almost everyone I interview on this podcast, I'd say maybe 70% or more, say they meditate. Now, I don't particularly relate to it myself, but I notice when there's a trend that's going up. So I have a big announcement. I partnered up with a voiceover artist and we created the first ever meditation for marketers. It's actually their product, but I think it's great.
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Teresa Velardi is here. She's an author and publisher and she's host of Conversations that Make a Difference podcast. She's a writing and performance coach and a potter. Her daily quiet time, and writing, keep her focused on her God given purpose as life unfolds in this ever changing world. And we've all got a story to tell and a heartfelt message to share.
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Steven Lentz is here. He's worked a multitude of jobs. You know, that word job is a cussing around here. Screw the commute. As well as being a business owner, he has also recently ended a ten plus year career as a firefighter EMT. Steven's a platinum level business coach with LPW, and has his own digital marketing agency. And Steven's coaching helps businesses to stop competing on price and grow their profits and scale their businesses.
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Going to talk about business hoarding, and I'm probably going to get some flack for the ideas I present in this episode on the value of business hoarding. But I'm used to getting flack. I mean, I'm so used to seeing these people that are broke telling you, Oh, gee, you know, you should clean out your total email and you should do all this stuff and you just throw away things and everything. Get the clutter out of your life. I don't believe in that.
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Magic Mic has produced 1500 plus podcast episodes across different time zones and countries. He's interviewed massively big CEOs from airlines and big companies. And even Facebook has had him work for them and the National University of Singapore and just all over the place, 1500 plus. That's really awesome. And he hosts the Magic Mic podcast, where he speaks to podcasters globally about the trends in the podcast industry. And we're so thrilled to have him on from Singapore today.
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Michael DeLon is the number one Amazon best selling author of on marketing as the title of his book, The Definitive Guide for Small Business Owners. Since 2013, he's worked with business owners to establish and market their credibility. He helps business owners publish a book that positions them as the expert in the eyes of the audience so they can gain more clients using his credibility marketing systems.
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Today, we're going to talk about Google Alerts. It's a free tool that I've been using for many, many years now. Before Google, I had to pay for this service and you can use it for reputation management, publicity, tracking competitors and making your hobbies tax deductible, which if you've been listening to me for a while, you know I harp on that. So I'm going to tell you how to set up Google Alerts, what you can use it for, and I'll give you some cool tricks to better target your results.
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Genesis Amaris Kemp is a visionary life coach, motivational speaker and author. She's a woman that empowers others to speak up for themselves. Yeah, it may be challenging and it might hurt, but in the long run, she desires to encourage others to help those who may not have a voice. She's a trailblazer who wants others to live out their dreams, goals and vision, and she says, we all have been given an excellent purpose in life. It's up to us to walk it out and live victoriously.
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Dr. Angela Mulrooney is a global speaker, best selling author and personal branding expert. She works with thought leaders around the world to clarify their message through their brand archetype, while using various media platforms like LinkedIn and like this podcast. You're out here to drive sales, so these experts can change the world with what they know.
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I'm on my never ending quest to help you automate your business, so you're not fighting with your computers and cell phones and tablets, and wasting all that time when you could be spending time with prospects and customers because that's where the money is.
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Jason Cercone is the creative, professional strategist and podcaster, making his residence near my hometown, Pittsburgh, Pennsylvania. He is the founder of Cercone Consulting, where he helps brands and professionals get optimized for successful podcast guest marketing initiatives with hands on training and coaching. He's also the host of Evolution of Brand, a podcast featuring self defined entrepreneurs and professionals sharing inspirational stories and tactical brand building strategies. And when he isn't glued to that microphone producing words to live by, you'll find him consuming good bourbon and cigars and obsessing over his fantasy football lineups and doing everything in his power to break 80 on the golf course.
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Steve Fredlund is here with 30 years of corporate experience. Steve has launched his own business, helping entrepreneurs, micro businesses and nonprofits and other smaller organizations. And as part of his overlapping 20 years of nonprofit leadership experience, he's started an effort bringing a transformation to a community in northern Rwanda, where he traveled four times in his volunteer role of executive director. And he's also served on a number of nonprofit boards, launched five podcasts, and been involved in many other volunteer leadership roles.
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Today, we're going to talk about seven ways to beat your competitors. Now, these aren't the only ways, but you do these seven things and you'll be grabbing business for them and from them in no time flat.
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I really love Kindle, and I really think it's one of the best opportunities for small business people. People that want to work from home, people that want to do online stuff. It's a great way to start and I'll tell you why in this episode.
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This episode may not make the people that teach intuition very happy. I mean, intuition certainly has its place in the world. But for most people, that would be a very poor way to try to run a business. I'm going to give you a better way in this episode.
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I'm going to go over the benefits of podcast guesting, which will help you sell more products and services, raise your profile and expand your reach. There is a right way to do this and I'll detail those in this episode, not just the common sense parts, but also based on my extensive experience with having my own podcast and being a guest on many others.
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Today, we're going to talk about product development questions that I get all the time, so this will be some good insights on how you can develop products quickly.
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Keyboard and mouse shortcuts can make you lightning fast on any tasks you do with your computer. Don't not learn these! The productivity and speed boost you can get is significant and can make you more money. No excuses! Learn these and get with the 21st century.
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Today, we're going to do Ask Tom A Pro Speaking Question, and you know more and more venues are opening up to live presentations. So I thought this would be a good time to put together some of the questions I get about professional speaking, and a reminder to those of you not in the field how lucrative this can be for you.
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We're going to do another Ask Tom A Question. These are compilations of questions I get all the time seven days a week, and so I thought I'd pick some ones that apply to everybody. There's just a mishmash of things here, and you know, I'm sure there'll be something here that will make you think, Oh, I should be doing that or I shouldn't be doing that.
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Ellen Finkelstein teaches experts, who want to get their knowledge out to the world, how to reach more people with profitable, online products and courses. She has created and sold dozens of online programs, and helps experts do the same so they can create change for many people as possible.
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Business legalities. Now, I don't mean to scare you here. Many times, small business owners and people who work from home or remotely won't even face some of the issues that I bring up today. I just want you to know about them and determine if they apply to your business. This is way better than not knowing about the issue and accidentally violating some law that you never even heard of. Now, this is by no means a fully comprehensive list. My purpose today is to get you thinking before making quick decisions that may have unintended consequences.
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Joe Libby is an award winning entertainer and motivational speaker. He's performed in locations like family backyards. I was in a barn once doing a show, so I can go along with that. From hotel banquet rooms to the old Soviet Union. He spoke at the Total Success Summit recently in Sydney, Australia, where he shared the stage, or I'm going to turn this around. Arnold Schwarzenegger shared the stage with Joe Libby. I like that better.
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Lorrie Morgan of Red Hot Copy and she's been an expert at breaking down marketing messages to bite sized bullets and hooks for twenty two years. So, she says the best thing about being an entrepreneur is she works when she wants, so she can spend more time with her horses.
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Making the most of your business or personal day starts with knowing the best time of day for what you want to do. This can have significant changes to your personal and business life. Subtle changes are what you need to make large impactful changes.
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Pete Mohr is here. He helps entrepreneurs transform their frustrations into freedoms by using a variety of frameworks that help them cut through the chaos and overwhelm of running a business. Now, he's refined his tips and tools and techniques within his own businesses, and he loves sharing them so others can live the life they deserve as business leaders.
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We got Adam Strong here, and he's known as the Game Changer. He's a best selling author, entrepreneur, international speaker and founder of the Game Changers Experience podcast. He currently runs three different businesses and enjoys working with business owners and entrepreneurs of small to medium sized companies in the professional services industry. Adam is a former elite athlete that trained with Olympic and world champion Sir Mo Farah for three years.
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Upselling. Now, this technique has contributed greatly to my success online. I can't think of one promotion I've done since I started doing upsells well over 20 years ago that 30 to 50 percent of the people didn't go for the upsell.
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Today, we're going to talk about preparing for live events. I see so many people that are so brilliant and have such great information, but they just look terrible when they do a live event, either a webinar or some Facebook Live or YouTube Live, whatever. So I'm going to tell you how to prepare in this episode so that you look good, you sound good and you're already and you're not flustered with last minute stuff.
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