Lei'lani Thomas is here and she just turned 12 years old and she loves do it yourself projects and anything she can create. She is making covid 19 face masks and is running a store on Etsy.
Before the Internet came along, I built my entire career using publicity. People would hear me on the radio or see me on TV or in print. I always let it be known I was available to speak. One of my quotes hanging on the wall at my school is that the only way to exceed the average income in your profession is to become better known. Publicity does that for you.
Rebecca Kirstein is a serial entrepreneur and a human connector. She has firsthand experience over several decades founding small businesses, tech startups and investment corporations. And then she founded, with Charmaine Hammond, Raise a dream. She's the founder of Rethink Thinking the Summit. And she's a speaker, advisor, idea generator and collaborator, fueled by her experience that when entrepreneurs connect and collaborate, we all have the capacity to create stronger, more sustainable communities.
Charmaine Hammond brings together great ideas and organizations who make a difference, and she partners with people that make a big impact. That's what she's known and respected for. She's a former correctional officer. She worked in jails. And she's a dispute resolution expert and she travels the world teaching the principles of collaboration, conflict resolution and resilience. And she is the co-inventor of Raise A Dream.
You have many options when it comes to communicating with your employees and customers. Now, with your employees, they pretty much have to use what you tell them to use. But with customers, you have to have more ways available to you to satisfy their need and to communicate with them the way they like to communicate, not just what suits you.
Storyteller and template architect, Tim Maudlin, helps connect their content creators go from thoughts to words easier, faster and more efficiently. Now, within a framework of action steps that shortcut the writing process, Tim teaches how to use tools that produce fast results every time they're implemented.
Fred Berns is a personal marketing coach who helps business professionals increase profits by promoting themselves more effectively. He's a copywriter and he's one that's made millions of dollars for people doing this. He creates website, social media and marketing copy for companies worldwide. He's the author of sales and marketing books, videos and other learning tools and he's a popular presenter who speaks at business events in general and interior design industry events in particular around the world.
Let's talk about cutting expenses. A business should think of this all the time. And I'm just as guilty as the next company for ignoring it when times are good, and paying closer attention when times are not so good. Kind of like right now in the middle of this pandemic. So I'm going to give you a bunch of ways to cut expenses, but there are tons of ways. And just Googling it will bring up hundreds of articles on the subject. So do that to do whatever it takes to make your business more viable.
Barbara Anne Cookson is a certified holistic health coach, group fitness instructor, author and soon to be podcaster. She leads workshops and keynotes conferences as the superhero speaker. She helps audiences unleash their inner superhero. And she lives in the beautiful state of Maine with her super hero dog, Winston.
Are you struggling with creating content? Well, Jeff Herring provides you with tools, templates, wizards and strategies to make content creation fast, easy and profitable. And no experience is necessary. And a little bit later. He's got a super freebie for you. So hang in there for that.
The main thing I'm going to talk about today is one of the techniques that we use to create an insurance policy for our families and for ourselves. And that's called residual affiliate programs. Sometimes they're called recurring affiliate programs. And again, this allows me to legitimately say I couldn't stop the money coming into my checking account if I try.
This is another special edition this week. I usually do interviews on Fridays and I have some great ones coming up in the next couple weeks. But this Friday, which is Good Friday for those of you that observe it. So I thought I would put out some strategies that have worked for me when facing tough times. And I'm going to do this with telling us some stories from my life and hopefully some of the lessons learned you'll be able to use in your situation.
Bryce Fields relishes his role as a big brother. At the age of six, that role was redefined with the loss of his little sister, Alanna. His servant heart led him to serve other grieving children, including his little brother, T.J. With his new book, What This Kid Wants Adults to Know about Grief, Bryce shares his experience and knowledge with caring adults looking for ways to better connect with and care for the little hurting hearts in their lives.
There are two main types of affiliate selling. The first is if you become an affiliate for somebody else. You promote the product or service or refer it to others, and if one of the people you refer it to buys the product because of your referral, the product owner gives you a commission. The other is where you have a product and someone else becomes your affiliate. They promote your product, and if someone buys your product because of their referral, you pay them a commission.
Dr. Howard Haller, I call him Big Dog PhD, found his first off market property at age 22 and it changed his life and made it possible for him to buy his first house at a substantial discount. And it was in a great neighborhood. And he could have never afforded it had he not known what he's going to tell you today. And with his help, you too can find secret off market properties, secure them and profit from them.
Diana Daffner, with her husband Richard, is the author of Tantric Sex for Busy Couples, How to Deepen Your Passion in just 10 Minutes a Day. And they lead romantic workshops for couples called Intimacy Retreats, and they've been filmed by ABC TV and featured in USA Today. Diana holds a master's degree in counseling, was a massage instructor at the Esalen Institute in Big Sur, California and she holds a black belt in aikido too.
Booking great podcast guests. You may not have considered having guests on your show as it's a little more difficult technically. And maybe you have enough stuff in your head that you don't need guests, but there's some pretty significant benefits of having guests. Good guests make your show more interesting and give the listener a chance to hear other viewpoints.
Ken Keis is a PhD, considered one of the foremost global authorities on personality and how assessment strategies not only increase, but multiply your success rate. He also co-created Consulting Resource Group's proprietary development models and written over 4 million words of content for 40 business training programs, 12 assessments and over 500 articles. He's an expert on assisting individuals, families, teams and organizations to realize their full potential and to live on purpose.
Over the last 12 years, Carol McManus has helped hundreds of entrepreneurs, speakers and authors reach new markets using innovative methods of marketing, branding and social media. She prides herself on staying up to date on information that help her clients be more successful. Now, today, she'll be sharing how to drive book sales and build your own e-mail lists, using the back door secrets at Amazon.
Distance learning and working from home. Two very important subjects, especially given the situation we're in right now. I describe what benefits distance learning can provide and what working at home can do to improve your overall life. The upside potential for both of these is virtually limitless, but you must make a plan, and execute it, to maximize the value of learning without all that college debt, and to take advantage of what working at home can mean for you and your family.
Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He's helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their Web revenues. And prior to his industry leading work in online video marketing, he spent 20 years as a marketing executive in the entertainment industry, and some of his videos are just quirky and cool.
Jackie Lapin is the founder of SpeakerTunity. She's an expert in helping leaders and authors get booked for speaking engagements, radio shows, podcasts and virtual summits. Her revolutionary SpeakerTunity Cities, provides comprehensive regional speaker leads directories for markets all across North America. For the past 10 years, she's also been providing radio and podcast tours for authors in personal growth, wellness, spirituality and conscious business.
I use titles for all kinds of things. I put the heavy emphasis on information products because they are so high profit and easy to deliver. But they're used in presentations, articles, blog postings, videos and just about anywhere you want to grab someone's attention. Your title is pretty much like the headline of a sales letter. It grabs attention so you have a better chance of getting a person interested enough to buy whatever you're selling.
Jan McInnis is a comedian, a keynote speaker, a comedy writer and author. And for over 26 years, she's toured the country making people laugh and showing people how to use humor in business. And she's also an established comedy writer who sold material to everyone from Jay Leno to guests on The Jerry Springer Show.
Heidi Richards Mooney is the host of The EntreprenHer Show. It's a popular podcast that focuses primarily on the backstories of success driven women. And she's the author of a dozen books including Quirky Marketing Calendar and Rose Marketing on a Daisy budget. She's also a WordPress expert. You don't find too many people that deal in flowers that are WordPress experts. Cision named her one of the 50 rich media influencers to follow in 2015.
Master Classes. I'm not talking about celebrity masterclasses here and I'm not talking about a workshop where you actually get hands on experience with a very specific skill. I'm talking about something in between. I'm talking about something that teaches enough so you can sell it as a non-celebrity, but not really a workshop that goes deep into a specific skill.
Steven Kuhn is a decorated U.S. military combat veteran who has been handpicked to consult with some of the most influential people in the world. We're talking rock stars, singers, actors, business leaders and politicians and he's teaching them how to expand their brand, and build value and loyalty and develop strategies for increasing beneficial relationships and achieving the true quality of life.
Lane Belone is a Special Forces Green Beret veteran who helps entrepreneurs achieve purpose and reach optimal performance. His experience builds trust and adaptability within executive teams, forming them into laser focused A teams. He's traveled to 40 countries and he's climbed the mountains and and he roughed the Arctic and he helps lead others to breakthrough their unknown stepping into their greatness. And he's the co-author of the Humble Alpha book.
The first thing I want to mention is that I'm not on here trying to spout out that I'm Mr. Perfect and that I have everyone's dream personality. I think you could find quite a few people would dispute that. I'm just saying that there's ways that I have acted and treated people over many years that have opened many doors for me. And I know that they could for you, too.
Lia Bozonelis is an L.A. based screenwriter, writer and producer who was head writer and producer of the feminist sketch comedy series, “Sorry, Not Sorry” and she had her feature “Eat, Drink and Be Married” premier around the globe. And she's currently writing a psychological thriller that will shoot later this year. She's here to talk about the business and her charge to help women rise within it.
Ashley Monk is the owner of IT Media. It's a digital agency, helping service based business owners feel less overwhelmed about growing their business, and no longer worried about finding their next client. Ashley helps business owners simplify their marketing and generate leads through Facebook ads, social media and email marketing.
This episode is going to be about Super Fast Customer Service, but it's going to be about way more than that about the customer experience, and how that can make you money or hurt you really bad, really fast. So make sure you listen up.
Gayl Murphy is a media shape shifter. She's a much sought after Hollywood correspondent, media and presentation coach. She's a speaker and author of Interview Tactics How to Survive the Media Without Getting Clobbered. She's reported on and media coached some of the biggest celebrities in the entertainment and popular culture. And she's worked for ABC News, BBC News, Sky News and E and I just love her to death.
With the richness of 30 years of negotiating and reading body language experience, Greg Williams is an accomplished author, speaker, trainer and recognized worldwide thought leader. He's appeared on all the U.S. major TV networks. Greg has written seven books about negotiations and reading body language, and he's currently writing number 8.
We're talking about running small local events for cash and to promote your business. And I'm talking about an indoor local event, by the way. Maybe up to 30 people. I guess you could go as high as 50 people, but the complexity rises the more people you have.
Denise Wakeman works with authors and online entrepreneurs, teaching them how to build and market their online presence and business. Now, in her newest venture as a travel advisor, Denise's passion for adventure helps inspire entrepreneurs to explore the world so they can think bigger and transform both their business and life.
Is college worth it? It's all over the national news about colleges, the quality of the education going down, the costs going up like eight times the rate of inflation for no apparent reason, just all kinds of things. Be prepared to be mad when you see all the things colleges are doing to rip you and your kids off.
I'm going to give you loads and loads of gadgets, but it's by no means all the gadgets I have. I've got a complete studio and some of them you'll never need, some of them you won't need right away. But I want you to know about them.
Mike Stewart is the president and founder of Stewart Internet Solutions. It's an Internet consulting agency and services company located in Nashville, Tennessee. U.S. of A. And Mike has composed countless radio jingles, television scores and produced or performed on music that was heard all over the world.
Mike Stewart is president and founder of Stewart Internet Solutions. It's an Internet consulting agency and services companies and he's located in Nashville, Tennessee. Mike has composed countless radio jingles, television scores and produced and performed on music heard all over the world.
QR code stands for Quick Response Code, and it's a series of dots or other graphics and it's called machine readable or in our case, most people would read our QR codes with their cell phones. You can think of it as a barcode kind of on steroids. Now, QR codes aren't new. They just never caught on because in the early days you had to download an app to read them. So nobody really got excited about it. Now, both iPhones and Androids can read them just by looking at them with their camera.
Warren Carlyle is a community building strategist who partners with purpose driven brands and influencers to build highly engaged communities online. He's founder and CEO of Octonation. It's the largest octopus fan club. It's a non-profit organization that inspires conservation of the ocean by teaching the world about octopuses. Warren advocates the building of fanatical online communities as the lifeblood of brand's relevancy in today's crowded digital marketplace.
Nahaku McFadden is a messenger marketing and social media specialist helping veterans transition from corporate or government service jobs to owning their own online businesses. She's originally from Hawaii and currently lives in Washington, DC. Nahaku is a national speaker, international master trainer, and she has transitioned from the military and made the decision to bring her talents and vast knowledge to help veteran entrepreneurs be even more successful with social media and to become their own CEOs.
The Dating Advice Girl, Erin Tillman is with me. She is an inclusive dating empowerment coach, author, speaker and media personality based in Los Angeles. And for 12 years, she's helped empower singles through workshops, matchmaking, podcasting and her book, The Consent Guidebook. And she's contributed to Lifetime, BuzzFeed, Elle and Men's Health and more.
Grace Daly is the founding host of ShopTalk 360. It's a media platform that produces podcasts, videos, live events and books for the commercial design, construction and facilities industry. She's a certified coach, author and keynote speaker. And her past publish writings and editorials have received accolades in leadership and inspiration. Grace also partners with diverse organizations to mentor and empower groups in various stages of their careers to take action towards achieving everyday fulfillment.
We're gonna talk about leasing equipment and vehicles. And I always want to remind you to get competent legal and accounting advice when doing this. Don't just rely on something I've said in this podcast. I don't know your financial and business situation. This is meant to be a primer to give you some of the big picture issues with regard to leasing and whether it makes sense for you to look into it further for your business.
Mitch Davis from ExpertClick.com and he's got news release wire, also, blogs, syndication and you get news, interviews, exposure and search engine optimization traction for all kinds of experts and consultants and speakers and other professionals.
Boris Pfeiffer has started four companies on three continents. This guy's a worldwide traveler and also worked in management positions for large corporations like IBM and Monster.com. And he's survived cancer. So he decided, look, spending more time with his family beats big corporate paychecks. So now he's mostly working from home on his current startup, which is how I met him, through Riddle.com.
How to start and run retreats is a thing I've been doing for 18 years and it's meant a great lifestyle and an enormous amount of money over all those years. Now to prove to you that this is not some kind of flash in the pan idea, I dug up a recording that I did on this topic eleven years ago after I had already been operating the retreat center for seven years. So, you'll learn from someone who's been doing what they're teaching you for many years.
Rayne Parvis is an L.A. based certified personal stylist and style coach. She's a media personality and she's the author of The Ultimate Guide to Style From Drab to Fab. She provides transformational style and fashion tips for individuals who want to look their best.
Becca Tebon missed 20 percent of her elementary years due to illnesses and surgery to remove a massive tumor from her left breast at age 14. So she also had a poor self-image and poor relations with herself and food. But as a college student athlete, she learned to make changes in her diet. She's shifted her mindset and decided to manage her health holistically. Today, she is 13 years med free and pain free. Becca works one on one with others to help pinpoint specific challenges and find solutions.
There are all kinds of quizzes and personality tests that you can do. So today's episode is going to give you a bunch of tips to get more people to take your quiz and when I do some of those other ones, I'll do a whole episode giving you greater details on those types of quizzes. We're going to concentrate today on lead generation quizzes.
Alain Burrese is an active shooter response instructor. He served in the U.S. Army with the 82nd Airborne Division at Fort Bragg, North Carolina and with the 2nd Infantry Division as a sniper and sniper instructor in South Korea. He's currently the director of Active Defense Training for Reflex Protect. He's trained more than 6000 individuals, including teachers, school administrators, doctors, nurses and staff on basic and effective strategies of surviving active threats.
If you want to rapidly increase your business, raise your fees and travel on somebody else's dime, get over your problem with public speaking. It can enhance your regular business that's not really totally based on speaking and do all these great things for you. The benefits are just enormous. And most people hate public speaking, so you can pass up thousands of competitors if you have the guts to do what they're not willing to do. And that's learn to become a professional level speaker.
Jason Hanson is a former CIA agent. A New York Times bestselling author and he went from a boring CIA job to a completely lifestyle based business based on what I love, hard work and hard selling. And when I say hard selling, I don't mean obnoxious selling. He's a master storyteller and he does story based selling to his target market and has built himself a multi-million dollar business out of it.
Stephen Colon leverages a process for internal teams to follow and companies to use. It was built with over 13 years of professional leadership and sales development and eight plus years of small business ownership, where he worked with companies on change management, engagement and strategic alignment to their business objectives. Now he now owns and operates a podcast production agency known as Knucklehead.
Free publicity. I built my entire career long before the Internet was around with what I called media marketing. What I'm covering today is based on a four hundred ninety nine page book I wrote with Joan Stewart, The Publicity Hound, which tells you how I got on radio and TV and in print all around the world.
Ilya Pozin is a serial entrepreneur who immigrated to the U.S. when he was eight years old. Ilya started his first company in high school and that's where I met him and built his second company after moving to Los Angeles. After selling both companies, he founded his third company called Pluto TV, which Viacom acquired this year for three hundred and forty million dollars. So Ilya is not only an aspirational entrepreneur, but a prime example of the American dream.
Nicole Hubert has been training dogs professionally and competitively for over 15 years. She attended the world renowned Tom Rose School just after high school, which gave her the foundation for competitive dog training, pet training and police dog training, which is how I found her. She's trained, bred, sold and handled hundreds of dogs for police, private security and personal protection, as well as train thousands of pet dogs around the country.
Let's talk about how to get more people to show up for your webinars. This is Part 2 of a two part episode. The more people that show up for your live webinar, the more money you will make the fastest. These people are the most gung ho. So in this episode 220, and episode 217 last Monday, I'm going to show you a bunch of ways to get as many people as you can to show up for the first webinar.
Steve Hart is a professional magician, a speaker, a life coach. He's a mystic and a wizard of self-discovery. For over 30 years, he has entertained audiences with his magic and speaking programs all across America. And as a self-discovery expert, Steve helps people discover the wealth hidden within themselves. He has been certified as a life coach through the Life Coach Institute. He's a speaker and trainer for corporations, associations, educational institutions and spiritual groups.
Kurt Ballash is a U.S. Army veteran and owner of Ballash Woodworks, a custom woodworking shop located in Fayetteville, North Carolina. He has found his next mission through the family trade that allows him to step into helping other transitioning soldiers identify their purpose after service through the artisans outreach program that he created.
Let's talk about how to get more people to show up for your webinars. Even though we are definitely going to set you up to make more money on your webinar as I covered in episode 214 last Monday with replays. The more people that show up for your live webinar, the more money you will make the fastest. These people are the most gung ho. So in this episode 217 and then next episode is 220 next Monday, I'm going to show you a bunch of ways to get as many people as you can to show up for the first webinar.
216 - She's a Big Time Actress, Director and Producer: Tom interviews Elena Evangelo
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Born and raised in Manhattan, Elena Evangelo is an actress, writer and filmmaker. She's a graduate of Vassar College with a B.A. in English and French. Elena went on to earn her MFA from USC School of Cinematic Arts and she graduated Phi Kappa Phi. She's a recipient of the Jeffrey Jones Screenwriting Scholarship and Ray Stark, Ted Turner MGM Award. She continued her education in Paris studying French theater with NYU's Tisch School of the Arts.
[03:30] Tom's introduction to Elena Evangelo
[07:32] What does a Producer do?
[10:34] Always wanted to be an actress
[12:03] The “business end” of Hollywood
[21:11] The work she's most proud of (wink wink)
[24:34] Meeting Patricia Kara (Tom thinks they're sisters!)
[27:39] Independent contractor vs. W-2 as a Director
Entrepreneurial Resources Mentioned in This Podcast
More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business
I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906
Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/
After you sign up, check your email for instructions on getting in the group.
Born and raised in Manhattan, Elena Evangelo is an actress, writer and filmmaker. She's a graduate of Vassar College with a B.A. in English and French. Elena went on to earn her MFA from USC School of Cinematic Arts and she graduated Phi Kappa Phi. She's a recipient of the Jeffrey Jones Screenwriting Scholarship and Ray Stark, Ted Turner MGM Award. She continued her education in Paris studying French theater with NYU's Tisch School of the Arts.
So I thought I'd do a little switcheroo on you because normally I do interviews on Wednesdays. But I've been working on flash briefings this past weekend and I've covered those in episode 202 and I highly suggest you listen to that episode if you didn't or if you did, listen to it again. I want you to get in on this totally free way to get in front of potentially millions of people on Amazon. It's a really good time to do this so that you get in on and get a foothold of subscribers before it gets saturated.
Webinars are a powerful way to sell. And I've made a lot of money not only with live webinars, but the most money comes in from webinar replays. We're going to stipulate here that you have a topic that someone wants to hear. And you have something to sell related to that topic. It is possible to sell an unrelated product just from doing a great webinar that proves your expertise. But it's much harder and you probably won't sell as many as you would if the product was related to the webinar.
Ed Primeau is a digital media forensic expert and founder of Primeau Forensics Ltd., a well-respected global digital media forensic company. He's testified in courts in the United States and worked on various international cases. His forensic practices include forensic audio and video authentication, forensic enhancement, as well as biometric voice identification and evidence recovery.
Laura Steward is a sought after speaker, business adviser, radio host and author. After building and selling her highly successful technology services company, she started Wisdom Learned LLC, a company dedicated to educating leaders based on experience and wisdom learned in the trenches.
This episode is not about getting on podcasts. This is about how to be great, and I'm saying great, when you get on and afterwards or after the podcast. There are lots of benefits of being a guest on other people's podcast and the biggest one to me is being exposed to other audiences with a warm introduction from the host of the podcast. I've made tons of money from people who never heard of me before by being introduced to them on someone else's podcast.
Erika Hatfield has worked as a professional photographer for over 12 years, after completing her master's degree in education and finding out working in a school was not a good fit for her. She started a second business called Next Level Photo Education. She develops courses for kids and adults, and mentors aspiring professional photographers.
He's a U.S. Army veteran. He's an entrepreneur and a single father on a mission to bring an entire generation out of poverty and keep parents at home with their kids, by teaching the skills needed to create both passive and active income online.
Gamification. Now it's not always about playing games. It has to do with ways you can get people to engage with your content. Now there's lots of ways to add gamification to your content. But before we get into seven or eight of them, I want to tell you about the psychology of getting people to do things. This is somewhat the basis of gamification and anytime you want to get a certain behavior out of someone else. This is really powerful stuff right here. So really pay attention to this.
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