VIP Days. This is a very simple idea. Many of you have never done it before and I'll just give you some tips that I've learned through the years doing them. People will pay for an experience and personalized attention, and there's two different ways you can get them to come to you or you can go to them.
If you want to master something, learning from people that came before you seems to be a good idea, don't you think? The whole world is built on what has come before it. And if you study your field and study the people that came before you, you can end up with your own set of things pulled from multiple sources of inspiration. Nothing wrong with that. So we're going to talk about reverse engineering.
I started my first membership site over 20 years ago, and it's still bringing in lots of money today. When we talk about membership sites, you have to realize they're not the same as passive recurring income. We love our passive recurring income, but passive recurring income comes in whether you do anything at all. Membership sites require some effort on your part to keep members interested in continuing to pay for access to your site, but It doesn't mean it has to be hard.
Three things you can do in your business right now to increase your bottom line. I give you the top three things and the details behind those choices. Reduce your costs, increase your revenue, make more money and grow your business.
I really want you to use a podcast as an important part of your marketing mix. Yeah, I love video. Do a lot of video. Yeah, I love email marketing. Do tons of email marketing. But one really important thing that email and video can't compete with. Audio is the only medium where you can learn from or be entertained by while doing something else.
Creating your own intellectual property, or information products, is the key to making assets for your financial security. In this episode, I break down the different ways you can do this with what you already know.
Marc Bullard has a Bachelor of Science degree in video production from Stevenson University and a Master's Degree in education from Ashford University. And I hired him off of Craigslist 10, 11 years ago. He was a surf dude and he had dirty sand filled flip flops and long hair. He has a master's degree and was a professor at ITAC. I said, why are you quitting there? He said, they want me to wear a tie. So that's the perfect metaphor for the lifestyle businesses we create and encourage our employees to enjoy.
Cary Jack is a lifestyle entrepreneur. He really is. He's an author, a podcast host, professional actor and model. He's a biohacker. He's an eco warrior. A martial artist and a humanitarian striving to make a positive impact on this planet. As the founder of the Happy Hustle, I love that his mission is to educate, inspire and entertain while reminding you to enjoy the journey, not just the destination as you happy hustle for a life of passion and purpose.
Simple Video Editing. Learning this, and other skills, can save you money and more than one way. Not only do you not have to pay to have that particular work done, but now you know what's involved. So when you do farm out the work, you don't overpay. One of the best lines I ever heard on negotiating prices to have work done is “This should be easy for someone who knows what they're doing.”
Erika Hatfield is a photographer, an Army veteran, and she's the founder of Next Level Photo Education. She's homeschooling her three daughters this year while she's working at home. That's what we're talking about, creating a lifestyle business. And she teaches DSLR, that's the fancier cameras, the owners of those cameras, how to use them. And she also helps photographers become profitable with the specialize to monetize mentorship program.
Dorothy Wilhelm was listed in the yearbook of experts, authorities and spokespersons as an expert on sex after 50. She says, “don't let life slow you down”, as she shows you how to create practical strategies for filling your first hundred years with laughter and purpose.
A sneaky Craigslist technique. Now, here's the idea. This is experimental. I'm trying it out to see how it works. It costs me twenty five dollars to try this, but it could be worth tens of thousands of dollars. So I think that's a fair amount of money. To pay for an experiment, you could pay as little as ten dollars and as much as seventy five dollars, depending on which Craigslist version you go to, because they're different all over the country, in different parts of the world.
Lane Belone is a Special Forces Green Beret veteran who helps entrepreneurs achieve purpose and reach optimal performance with his business partner, and co-author, Steven Kuhn. They both co-own the Vetpreneur Tribe of 14000 plus. They have recently released their latest book, Unleash Your Humble Alpha, available on Amazon, and we're going to talk about that today.
Rob Garcia is the warrior strategist. He quit his job as a technical writer to follow his passion of being a business educator. He founded Shift, because shift happens, Advanced Life Design magazine and then created the Design your Paycheck group to teach experts how to monetize their skills by making ebooks, consult, doing consulting calls and courses and a lot more after that.
Lead magnets and ethical bribes sometimes are called incentives. People are not going to join your mailing list just because they like your squeeze page. When I first started, people would sign up for anything, but nowadays you almost have to pay them to give up their email address. So you need to offer them something valuable for free so that they will trade you their precious email address to get it.
Richelle Futch is a Marine Corps veteran and current military spouse. She's got fifteen years of clinical experience working with government agencies as well as in private practice. She got her master's in social work from the University of Washington, and she's got extensive training in dialectical behavior therapy.
Kathy Carter is a retired military veteran. She's also a massage therapist. She's a coach. She's a bestselling author and an inspirational speaker. She is a transformational coach that helps moms go from overwhelming to feeling and experiencing a greater peace of mind. She also teaches them how to enjoy motherhood. Now, for over 25 years, Kathy has helped moms live more harmoniously with their own souls, bringing out the best in moms, all while their children reap the benefits of a more loving relationship.
Autoresponders, and in particular sequential autoresponders, means you can send your message after message after message automatically. This is one of the main ways to increase your business and make more money. I've been doing this for decades and I'm here to tell you how to take advantage of this technology for you and your business.
Nicole Smith is a retired military veteran, turned life coach and mental wellness advocate. She's also the mom to three young boys and a proud military wife. After burning out from trying to balance military and home life, she connected to a new purpose and created Navigate Your Freedom. She now serves the military community by helping women who are burnt out from the military lifestyle to become just as committed to themselves as they are to their family and country.
Annette Whittenberger is a military spouse of twenty two years and she's also a veteran of seventeen years. She retired in November 2016 and fell into becoming an “accidental entrepreneur”, able to make up for lost time with her children, use her voice to share her story about real life after the Army and living with mental illness.
Most information creators love to create, but many times they forget that the people that consume their creations like to do so in various different methods. Instead of expanding the reach of their information, they just start creating something new. Well, that is a massive financial mistake, folks. My job here is to help you make more money in your business.
Joe Stewart is an expert in the franchise industry who has coordinated and spoken at franchise conferences and events on three continents. Most recently, he's focusing his efforts on building an investment group to back veteran franchise startups. And we love our veterans around here. Anything we can do to help is great. And he's coordinating a franchise event for Discover America Week in the GCC. That's the Gulf Cooperative Council.
Steven Kuhn is here. He's a decorated U.S. military combat veteran who has been handpicked to consult with some of the most influential people in the world. I'm talking rock stars, singers, actors, business leaders, politicians, just an amazing list of clients. Steven is a best selling author and has a new book just released with his partner and co-author, Special Forces Green Beret veteran Lane Belone, called Unleash Your Humble Alpha.
Medium.com is a place where you can post articles, podcasts and videos. And the longer the members there read and watch your stuff, the more you get paid. I mean, it's very possible to make a full time living writing for Medium and certainly possible to make hundreds, or even thousands, of dollars per month as a side hustle.
Becca Tebon is a multi decade international fitness trainer and has rehabbed her own chronic, congenital spinal pain caused by degenerative disk disease. She has spent 30+ years working towards, and ultimate healing, her congenital asthmatic bronchitis, suppressed immune and digestive systems. Becca went on to become a Certified Holistic International Health, Fitness and Life coach, trainer, keynote speaker and author.
329 - Backup Backup Backup!: Tom interviews Andrew Darlow
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Andrew Darlow is a New Jersey based photographer, author and digital workflow coach. And for more than two decades, he's helped people capture, edit and print their photographs and other artwork. Lately, he's been focusing on helping business people preserve, protect and backup their irreplaceable photos, videos and other digital files. After having too many of his framed prints get damaged, he invented the GalleryPouch, which is a custom made heavyweight bubble bag.
[05:12] Tom's introduction to Andrew Darlow
[08:44] All media won't last forever
[12:38] Hosting service backups aren't always reliable
[15:03] Making copies of data as you work on it
[16:59] Backing up Facebook and other social media
[18:57] Using a battery backup to preserve your data and computer
[24:29] Sponsor message
[27:50] The help Andrew has gotten and his invention (The GalleryPouch)
Entrepreneurial Resources Mentioned in This Podcast
More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business
I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906
Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/
After you sign up, check your email for instructions on getting in the group.
Andrew Darlow is a New Jersey based photographer, author and digital workflow coach. And for more than two decades, he's helped people capture, edit and print their photographs and other artwork. Lately, he's been focusing on helping business people preserve, protect and backup their irreplaceable photos, videos and other digital files. After having too many of his framed prints get damaged, he invented the GalleryPouch, which is a custom made heavyweight bubble bag.
Let's talk about pop boxes and the different types and what they can do for you. And I'm not going to go into the history of pop up boxes here, but I can tell you they've meant an enormous amount of money to me over many years, with the exception of a couple of years when you didn't really see too many of them because they were getting blocked by browsers. Well, that's all gone now.
The old saying is that gold is in the list and I couldn't agree more. I pretty much lived the last twenty four years, at least because of my email list. I give something away, sometimes it's called a lead magnet or ethical bribe, in exchange for your email address, then I send you good information that helps you along with offers for things that I've either checked out to be good, or offers for my own products and services.
I attribute a great deal of my success to Online Customer Service. When other businesses were asleep at the wheel, I was gaining market share all along. Certainly there have been loads of one shot wonders coming on the scene and making a big splash, and then soon disappearing because their attitude was just to take as much money as they can from people without giving them the service they deserved for their money. I tell you how to avoid that and to do right by your customers to make them long term.
The title to this episode is Survey Cash, but it's more than that really. You can earn money as a side hustle and it can be substantial, but don't think you're going to make a full time living doing this. There may be a few people that do, but when I say a few, I mean very few. But it can be some good money on the side.
Kris Reid has traveled the world for two years. He lives in Vietnam and he's been in Europe, Russia, China, London and Hong Kong. Kris has led a truly exciting life and he's here to share how you can manage your reputation to get customers. His heavy emphasis is on getting customers from various methods. It's always important, but especially now when people are scrambling and there's shutdowns and everything else.
Gavin Preston is an international inspirational speaker. He's a business strategist. He's an author. He's a business growth mentor. And he's host of the Business Mastermind podcast. Gavin works with business owners and entrepreneurs to double their business in a year. Can you imagine what that would mean to you, except for those of you that haven't started yet? If you got something good, he'll help you double it.
We're talking about exit strategies for your Web site. I'm not talking about getting out of, or selling your business. The term exit strategy is used for that, too. I'm talking about a visitor who chooses to leave your site without doing what you want them to do, like purchase something or opt in to your email list. So what can you do about it to get some of them to change their mind? Listen to this episode for all the details.
ClickBank and JVZoo are places where you can both find digital products to purchase, but you can also list your products there. And it's mostly digital to take advantage of the many thousands of affiliate marketers at each of those companies who will sell your product for commission. ClickBank has been around as long as I can remember. And JVZoo came on the scene more recently and they have a feature that made lots of affiliates fall in love with them, which contributed to their rapid rise in prominence.
Did you ever look at something online and then ads for that product started showing up all over the place? Did you ever read a blog posting, or watch a video, and then ads related to that blog posting or video started showing up all over the place? That's called retargeting, sometimes people call it remarketing, which isn't exactly the right terminology, but who cares? When you hear the power of this technique, you'll say, WOW, I don't care what we call it. Let's do it!
Offline Marketing of your Web site, which means all the things that really aren't electronic. Some of them have electronic aspects to them, but they're really not online websites kind of stuff. And some of them are going to sound like no brainers. But I want you to go back and look through everything written about you and see if it's pushing people to your Web site.
Sales webinars are a valid, and important, way to boost your business and get more customers. I will let you in on all the secrets and tips I use to make my webinars fun, educational and successful.
Following his leader development studies at the University of North Georgia. Jim was commissioned and he advanced in his Army career to the rank of colonel and he had global responsibilities. As a leadership coach, consultant and author, Jim continues to demonstrate his commitment to developing capable leaders for future generations. Jim's leadership philosophy is very simple. It's all about We, not Me.
Website return visits are what you want your customers to do: Come Back! Once they visit your site, if they never return, what good is it? You want to have a place where they come back for more and you make it a welcoming place for them to do so and to do business with you.
Headlines are the first thing that your potential buyer will see and, hopefully, grabs them and gets them to read the rest of your sales letter. That's the goal. Without a “grabbing” headline, the chances they will read the rest of your pitch gets really small, really fast. You don't want that! I'm going to give you lots of tips to increase your percentage and get more people to do business with YOU!
I'm going to talk about two services that can help get work done for you, and your business, for pennies on the dollar: MTurk (by Amazon.com) and Fiverr.
I'm going to give you some of the factors that you MUST do to make your website usable and increase its usability. This is not the same as making it look pretty, having nice graphics, etc. It's about making sure that people coming to your site have the opportunity to BUY from you. If you make it difficult, they won't. If you make it easy (and usable), they will.
Website Readability is one of the KEY things your website must have to increase sales and grow your business. This is NOT website USEability. That's something else. What I'm talking about here is the ability of your potential customers and visitors to actually read and understand what's on your website. If they can't do that, they will move on and you don't want that. That's why READability is key!
Link Bait is content on your Web site where people naturally want to link to it from their Web site, blogs, YouTube descriptions, Facebook and all kinds of places.
Frequently Asked Questions. In this episode, I will give you the info you need to take advantage of Google's ability to provide an “FAQ” answer to what you are searching for. This is VERY powerful and will help you to get more visibility and traffic.
This is all about Joint Venturing, where you can collaborate, if you know what to say, to people that have blazed the trail before you. If you do this right, they can put you on the map or give you a giant boost in your business. The “do this right” is the most important part, it can make or break you in joint venturing, and that's what I'm going to give you in this episode.
Shooting videos for your business. Tom reveals his best tips and tricks for getting the most out of your videos, while spending as little as possible to get great results. This is practical, actionable stuff, so get ready to learn and apply. Make those videos winners!
How about we get to some super fast recurring income? I mean, wouldn't it be nice to have money coming in regularly rather than wondering if any money couldn't come in at all? Yeah. So it's going to be a fast episode, but the simple ideas are the most powerful sometimes. And also, this is not just some idea I thought up that no one is doing.
Let's talk about Extended Warranties. Are they worth getting? Yes and no, and the most important part of this is knowing when to say Yes and when to say No. I give you my hard earned experience in this area that can save you a ton of money or prevent you from blowing a ton of money.
Dr Bragg is the CEO of the Spine and Orthopedic Pain Center. She's treated thousands with non-surgical treatments for back pain and other musculoskeletal problems. She's board certified in both physical medicine and rehabilitation and pain medicine. She's the author of the bestseller Knockout Pain: Secrets to Maintain a Healthy Back. Dr Bragg is also the creator of The Bragg Factor, a system to teach professionals how to own and communicate their value.
How to create Great Audio Products. I've made a fortune with audio products over many years, and even though we have all these other methods of conveying information, audio still sells today. Why? Because it's the only medium where you can learn or be entertained while doing something else. You don't see too many people jogging down the street or working out at the gym trying to watch videos on their iPhone. So great audio can be a real winner for your business.
Raquel Gardner is a private acting and goal coach, and mentor to many successful actors on the screen today. Her actors are currently working on Netflix, Stars, Fox, NBC, HBO, Showtime and many other networks. She founded The Actors Mark in 2015. It's a safe space for actors to build a solid technique in their craft and also understand the business side of their career. Coaching is a calling to help the new generation of actors be the best they can be, bypass the pitfalls and get to the work faster.
Barbara Glanz is here and she works with organizations to improve morale, retention and service. And she's known for her inspiring presentations on employee engagement, customer service, appreciation, recognition and kindness. She's the author of 13 books, including The Simple Truth of Service. Now, she has a whole series on care packages for the workplace, and 180 ways to Spread Contagious Enthusiasm. And she was voted the best keynote presenter you have ever heard, by Meetings and Conventions magazine.
Let's talk about self-reliance. Mondays we teach hard core skills like e-mail marketing and online advertising. Well, the skill of self-reliance is every bit as important as the other skills I've been teaching on my Monday sessions. It can save you money and quadruple your speed of getting things done and reaching your market way faster than your competitors. And it also allows you to take better advantage of opportunities that arise at the last minute.
Dr. Patricia Noll is the founder of the Good With Me global humanitarian movement. It's the annual Good With Me festival, which was originated in, and co-sponsored by, the city of St. Petersburg, Florida, Patricia is an acupuncture physician, licensed mental health counselor, certified addictions professional and founder of Focus One, an outpatient substance abuse treatment program.
Let's talk about scams. They're out there and they're targeting the low hanging fruit to get your money. Don't be that low hanging fruit! There are plenty of things you can do to avoid being a victim and Tom lays them out here. Some of it is common sense and some of it is against our very nature as humans. But, it is CRITICAL to be aware of what's going in in cyberspace so you can protect yourself and your business.
Tom gives you the “mind games” you can use on yourself to increase your productivity, expand your business and be more successful. He's got decades of real world experience and can show you what works and what doesn't. Remember, it's all in your head!
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Dr. Joan Kent has a PhD in psychoactive nutrition. This is how foods affect your brain chemistry and hormones. And she was the first to document the brain chemical pathways of sugar addiction. And Joan helps clients reverse diabetes, high blood pressure, inflammation, mood swings. And her book, Stronger than Sugar, is about kicking sugar addiction addiction. And she's got to apply this to how this can help us in our business.
Dick Bruso is founder of Heard Above the Noise and he's a well respected branding and marketing consultant, serving high performing entrepreneurs, business and association leaders for well over two decades. And he strategically and successfully positions his clients to be heard above the noise. We all know there's a lot of noise out there in a very competitive marketplace. He's an accomplished professional speaker. He presents entertaining, high content keynotes internationally.
Being a Great Video Conference Presenter. Tom gives his tips and tricks for making your video conferences professional and productive. You don't want to be on the next viral YouTube video for all the wrong reasons, so listen carefully and take notes!
Greg Jameson's here. He's an Inc 500 award winning entrepreneur and the author of number one bestselling books, The Amazon's Dirty Little Secrets and the Influencer Effect. And he's partnered with some of the most successful influencers on the Internet.
Adam Schroeder has been working from home and screwing the commute as founder of Lone Star multimedia and specializing in web design and audio production since 2010. He's been screwing the commute for a long time and he's produced nearly two thousand podcasts and dozens of Web sites for startups. He's also a real estate investor and coach and the co-host of the Work From Home Show.
Making your hobbies tax deductible. Now, I'm not an accountant, a lawyer, or a financial adviser. I'm not qualified in any way to give you tax advice other than telling you things I've experienced myself over many years, and also I've had probably over a thousand lawyers and accountants, either in my mentor program or in audiences, that have cleared this idea as sound. Now, you need to check with your financial advisers, but I think you'll see this is a relatively simple idea, at least in the USA.
Vladimir Adonis spent thirty thousand bucks to build a great Web site and he learned how to do search engine optimization, and he started attracting thousands of members to his site. But unfortunately, it got shut down because of copyright violations and copyright laws. Well, the marketing skills of Vladimir learned along the way, he's took all the things he learned and started to host local marketing workshops in his area, teaching other entrepreneurs how to generate leads online.
Chris Sajnog was a master training specialist in the Navy, and he was hand selected to write the U.S. Navy Seal sniper manual. He used this experience, plus 4 years of study in neuroscience and elite performance to develop the SEAL training system, which he uses to help others learn, live and lead like warriors. He's a proud father and the author of 3 bestselling books and the owner of Center Mass Group LLC, 100% service disabled veteran owned small business in San Diego, California.
Website mistakes. I'm going to lay out the Top 17 website mistakes I've seen over the last twenty four years. I can pick almost any website apart that some web designer made because all they want is the money for making the Web site. They don't care if it makes money for you. So, make sure to read these show notes and let's fix it up for you.
Alesia Abatie's here and the problem introducing a longtime Hollywood person is they've done so darn many things. I really literally could take up the entire podcast telling you all about it. So I'm going to do my best to give you a picture of her work and then she'll fill in any blanks that I missed. She's worked with Film Wave Pictures. She worked with CBS, NBC, UPN and the Turner Network. And then she worked with Radiant Productions, which is a big shot Wolfgang Petersen's company.
Ruth Klein works with experts, conscious leaders and C suite executives that help them become highly visible as thought leaders in their industry. And she helps them create lucrative businesses and powerful personal brands by honing their message and communicating it through writing books, signature speeches and purpose driven brands. And in 2019, Ruth launched her Generation Why Not? podcast. Ruth's clients add multi six and seven figures to their business or company.
Hosting services. We're going to talk about what hosting, or web hosting, services are, what to look out for and what to avoid in order to have your business grow on the Internet.
Mikki Williams is based in Naples, Florida. She's an award winning speaker for Vistage International and that's the world's leading executive organization. And she's the master chair of two of their peer advisory boards in Chicago. She's a global celebrity speaker, a transformational storyteller and noted in Forbes as one of the most sought after executive speech coaches.
Jeff Mendelson is the founder of Effectivo.Social, a full service digital marketing agency where he works with developing comprehensive digital marketing strategy campaigns, for anybody from startups to established businesses. With over 15 years of continuous digital marketing experience in all formats, Jeff is a wealth of information of what works and what doesn't in the digital marketing space.
We're going to talk about shopping carts. Now, shopping carts are the lifeblood of your business and not a place to scrimp on. So, we're going to talk about the ins and outs of getting one and using one.
Naresh Vissa is the founder and CEO of Krish Media and Marketing. It's a full service e-commerce, technology development, online and digital media and marketing agency and a solutions provider. Now, this guy has worked for massive companies, little companies, like the Houston Rockets to the Houston Astros. He's been on all kinds of media, Yahoo! Bloomberg, MSNBC, Huffington Post, MSN money business.
Lei'lani Thomas is here and she just turned 12 years old and she loves do it yourself projects and anything she can create. She is making covid 19 face masks and is running a store on Etsy.
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