Episodes Archives - Page 10 of 16

454 – The money is in email: Tom talks Email Marketing Part 1

Email marketing. Now, you can make a lot of money with quality email marketing, and that's the way I've done it for 27 years now. But still to this day, with all the fancy social media and text and messenger marketing, people at my level make virtually all our money through email. Now, in this Part one episode, I'm going to cover the mechanics and some of the theories of email marketing. And next Monday, I'm going to cover the extremely important issue of subject lines.

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453 – He helps you blow past 7 figures: Tom interviews Paul Ace

Paul Ace is here and he is popularizing the concept of CCom. It's the science of conversion and conversation and automation all put together. He founded Amplify CCom, which helps grow businesses past seven figures through eighty percent human like and twenty percent human experience. Now Amplify combines human psychology and automation to create more products in their customer's pockets.

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452 – What’s your excuse?: Tom interviews Maxwell Ivey

Maxwell Ivey is known around the world as the blind blogger. He's transformed himself from a blind, failed carnival owner to a respected amusement equipment broker, to a self-help author, motivational speaker and online publicity rock star. He's the host of What's Your Excuse? and founder of the What's Your Excuse or WYE network and you can find him at theblindblogger.net.

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451 – Are you making these common online mistakes?: Tom talks Booby Traps

I call these mistakes that people make “booby traps” because many of them are hidden and then they hurt you really bad before you even know what hit you. So that's a booby trap online. I can teach new online marketers to do these things correctly, but the worst are experienced business people who have had great success in one field and then decide to go online and then they fail miserably.

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450 – She’s back with great book marketing tips: Tom interviews Judith Briles

Judith Briles is here. And in addition to having some secret sauce, she's an award winning and best selling author of 37 books, including over forty five book awards for her publishing marketing books and just a sample of some of them, Author You, creating and building your author and book platforms, snappy, sassy, salty, wise words for authors and publishers, The Crowdfunding Guide.

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449 – She can make you money FAST: Tom interviews Esther Inman

Esther Inman is the CEO and founder of Virtual Assistant Internship and the host of Help Me Work Online. Over the years, Esther has helped thousands of women from all walks of life across the world work online as virtual assistants, creating virtual careers that they just love. Esther has been a guest on Her Life by Design and featured on Future Sharks, Career Shifters and Growth Lab, among other outlets.

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448 – This simple document can make you money: Tom talks Buying Guides

So what the heck is a buyer's guide? Well, I'm sure you've all seen many of them and maybe didn't realize what you were looking at was a buyer's guide. A buyer's guide is usually a document or a Web page or even a video that helps you make a decision on which product or service to buy when you're looking to purchase something. Sometimes you may see it in the form of a comparison chart.

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447 – A “REAL” Amazon Best Seller: Tom interviews Judith Briles

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446 – He retired from the commute: Tom interviews Simon Severino

Simon Severino helps business owners, coaches, consultants and speakers and all kinds of people discover how to be able to run their company more efficiently, which results in sales that soar. And he created the Strategy Sprints method that doubles revenue in 90 days.

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444 – Are you accountable?: Tom interviews Sam Silverstein

Accountability and leadership keynote speaker Sam Silverstein's mission is to empower people to live accountable lives, transform the way they do business, and to thrive at extraordinary levels. He works with organizations worldwide, and he helps them build powerful workplace cultures and long term sustainability. He's the founder of the Accountability Institute and a Certified Accountability Advisor. He's the author of 11 books, including I Am Accountable, Non-negotiable and No more excuses.

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442 – Sell 4 times as much as you do now: Tom talks Referral Marketing

Referral marketing. I can't tell you how many times other people have referred me and my products and services over the years. Now, some of it I can track because the people used an affiliate link to refer my stuff, but far more have sent me customers and prospects just by word of mouth. I'm going to talk about both of those kinds of issues.

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441 – Marketing doesn’t have to be that hard: Tom interviews Tim Fitzpatrick

Tim Fitzpatrick is an entrepreneur, business owner with expertise in marketing and business growth. And he knows business growth because he grew one business 60 percent a year. That's pretty serious. He's got 20 plus years of entrepreneurial experience with a passion for developing and growing businesses. He currently owns Rialto Marketing and helps service businesses simplify marketing so they can grow with less stress.

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439 – Get the money to finance your dreams: Tom talks Crowdfunding

Crowdfunding. How to get the money for your projects and never have to pay it back. How cool is that? So what exactly is crowdfunding? Well, it's where you get lots of people to participate in your projects, and I'm going to emphasize the word to contribute or participate, because in most cases, everyone that gives you money gets something in return.

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438 – He’s helped people on 5 continents: Tom interviews Michael Angelo Caruso

Michael Angelo Caruso teaches presentation skills on five continents. He's worked with Hallmark, Bank of America, Verizon, Rayovac, Citco, Nissan, many others. He's the author of Work Hacks and Dear Michelangelo, A Father's Life Letters to His Son. What a beautiful book there. He also has a highly rated speaker coaching class titled Present Like a Pro, and he loves exercise, movies and travel.

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437 – He’s in my favorite profession: Tom interviews Dom Brightmon

Dominique Dom Brightmon is a DTM. That's a distinguished toastmaster. He's an award winning speaker and certified member with the John Maxwell team. He's the best selling author of Going North, Tips and Techniques to Advance Yourself. Also, Stay the Course, The Elite Performers Seven Secret Keys to Sustainable Success. And he's a contributing author to Crappy to Happy, sacred stories of transformational Joy.

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436 – Bad Reviews are Good For You: Tom talks Bad Reviews

Bad reviews. Well, nobody likes to get bad reviews, but maybe I can reframe your thinking a little. You just might see how they can be used to your advantage. You really can't stop bad reviews. I mean, you can certainly decrease them to almost zero like I have by being fanatical about customer service. In fact, research that's come to light is showing that being pretty much perfect can have negative effects.

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435 – How to become a digital nomad: Tom interviews The Digital Nomads

Amy and Ian Anderson are a married couple from Tampa, Florida, that have been running their web design business together for the past 12 years, in August 2020, they rented out their house and they're now traveling around the world, changing countries every three months.

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433 – Don’t get your website hacked: Tom talks How Websites Get Hacked

Website hacking. So how do you know if your website has been hacked, while sometimes you don't? Sometimes the hacker is using the resources of your website server or your hosting service, where your website is held to send spam emails and do other kind of nasty things.

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432 – From homeless to a doctorate: Tom interviews Dr. Ty Belknap

After working as a network engineer at companies like Compaq, HP and Microsoft, those are all dreaded jobs folks, Dr. Ty Belnap started his own Web design and online marketing company called Port Bell SEO, and he now lives in Seattle, Washington. He has four employees, but guess what? The closest one to him lives in England.

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431 – He built 600,000 followers in an offbeat niche: Tom interviews Warren Carlyle

As the co-founder of the Community Leaders Association, Warren Carlyle, a community building strategist who works with purpose driven brands and influencers to build highly engaged online communities. And he's going to really go into depth on the differences in what you may think that is. Now, he's also the founder and CEO of Octonation. It's the largest Octopus fan club, a non-profit organization that inspires conservation of the ocean by teaching the world about octopuses.

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430 – Who’s Your Daddy?: Tom talks GoDaddy

GoDaddy. The things I'm going to talk about are simply my opinion. But if you check around, you'll see that what I say is corroborated, and is pretty much common knowledge among advanced marketers. But let me start off by saying this. Any time you see a company that sells Web services advertising massively on TV. you can pretty much bet the farm, it's designed for people that don't know any better.

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429 – She went from penniless to $500 Million: Tom interviews Victoria Wieck

Victoria Wieck is a highly successful entrepreneur. She went from a penniless immigrant to generating over $500 million dollars in retail sales by turning her passion for jewelry design into profits. She did go to the corporate world, which is kind of cussing on this show, but she got smart and she got out of it and she started a small company so she can spend more time with her family and not be commuting all the time. But she had no money, no mentors and no inside connections.

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428 – $100 Million a year is not to shabby: Tom interviews Jeff Morrill

Jeff Morrill co-founded Planet Subaru. It's nicknamed your undealership. And that was back in 1998. He built it into one of the most successful privately held car dealerships in the United States. And you just type that in, there's articles in all the magazines about this, what he's done with this particular business of his. And so he later started other businesses in automotive, retail, real estate, telecommunications and insurance that generate over a hundred million dollars a year in annual revenue.

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427 – Stay away from Fulfillment by Amazon: Tom talks Amazon FBA

Amazon FBA. Well what is it? It's called Fulfilled by Amazon. This is where you have a physical product, you ship it to Amazon. When someone buys the product, Amazon ships it to them, collects the money, takes out their fees and sends you whatever money is left. And there's lots of courses and lots of people bragging how much they sold by doing this. Now, you got to excuse me for being skeptical.

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426 – He’s got a patent on saving lives: Tom interviews Dr. Jeff Hockings

Dr. J. Murray Hockings, he's Dr. Jeff to me, is the world's number one diabetes reversal doctor. He's a published author with thirty years of experience. He's the CEO, founder of the company Help Your Diabetes with one physical location. But now, twenty eight virtual locations and a world class digital platform and app, and he's given over 400 diabetes presentations in the past 12 years in six countries and has a mission of reversing diabetes in millions of people around the world.

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425 – The most unique magician I know: Tom interviews Dan Chan

Dan Chan has been featured on ABC, Bay Area BackRoads, Radio Disney, The Wall Street Journal and The Hustle. In 2020, Business Insider and CNBC, who's still chasing him around, by the way, both featured him twice. And he's a favorite entertainer among Silicon Valley billionaires. So I'm really thrilled to have Dan Chan here.

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424 – My mistakes will save you a ton of money: Tom talks Paid Traffic Tips

Now if there's one thing for sure that you must do, especially if you are new or relatively inexperienced in paid traffic, is you must obsess. In the early days, I made a horrendous mistake. I put an ad in on Friday. I didn't put in safeguards. I'm not even sure that they existed on the ad platforms in the early days. I got too busy over the weekend to check. By Monday, I owed Google $8000 and I had to pay it. Oh my God. It hurts me to even mention that. But know if it saves you, then I'm doing my job.

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423 – The most interesting tax discussion you will ever hear: Tom interviews Dan Pilla

Dan Pilla is a tax litigation specialists with over forty years of experience helping people and tax professionals solve IRS problems. Now, his research and work started the tax resolution industry. And The Associated Press said that Pilla probably knows more about the IRS than the commissioner of the IRS. I could guarantee that's true because Dan is a real professional and a lot of those people are pencil pushers.

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422 – This guy failed and failed and just wouldn’t quit: Tom interviews Anatoly Spektor

Anatoly Specter is from Eastern Europe, but he moved to Canada at 21 years of age. So he changed his career from business software development and he got a great focus in three years to get a position where he works in some of the world's most successful I.T. companies, earning a six figure salary. But you know what wasn't good enough for him? He says, “I'm tired of working for somebody else”. So he started a side hustle.

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421 – Small changes to your graphics can mean big traffic: Tom talks Image Optimization

Today, we're going to talk about image optimization. And I know that doesn't sound sexy, but this is a very simple way you can improve yourself by being found online. And this is one of the common mistakes people make on their web sites. And it causes them to miss out on an important feature of Google, called image search. I'll tell you what you have to do to easily fix that problem.

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420 – She’s been pitched 20,000 times: Tom interviews Chala Dincoy

Chala Dincoy is the CEO and founder of Repositioner.com. She's a marketing strategist who's helped B2B service providers reposition their marketing message to successfully sell to corporate clients. And she put her time in at 18 years at all these major companies and has heard pitch after pitch after pitch. And that's why she felt the need to to teach people how to do it better.

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419 – Wow! She’s got degrees AND the Entrepreneurial Spirit: Tom interviews Dr. Morissa Schwartz

Dr. Morissa Schwartz is the owner of DrRissysWriting.com. It's a marketing and writing company. And she also has GenZPublishing.org. She's got a doctorate in literature from Drew University and a Master's in Communication. She's been featured in Forbes and MTV. She broke a Guinness World Record for creating the world's longest chain of bracelets, and she's a best selling author. Morissa seeks to inspire others through words and a positive attitude.

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417 – From drugs, to a child’s death to Top Consultant: Tom interviews Tracy Brinkmann

Tracy Brinkmann's here and he hit rock bottom using drugs, went through a divorce, a bankruptcy and even the death of an 18 month old daughter. But he went from that to running the planning and marketing departments of some of Corporate America's finest companies and then started his own company, helping driven entrepreneurs and coaches scale their businesses by crystallizing and monetizing their passions. And now he's hosting his podcast focused on driven Dark Horse Entrepreneurs.

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416 – She does 100 things and does them all well: Tom interviews Nadia Holliday

Nadia Holliday, better known as the “Wall Street Chick”, turned realtor in the state of New York, and she's a two time self published author. She's a playwright, a screenwriter and actress, an event host, serial entrepreneur, a financial consultant and a wealth builder. Now, here's a fun fact about Nadya that she'll tell us more about. She's bi lingual and that's Afro Latina. I never heard before. And she originally hailed from Baton Rouge, and you may have previously heard her on the radio.

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415 – Get lightning fast using your cell phone: Tom talks Cell Phone Automation

Tom gives you a whole new bunch of cell phone automation techniques in this episode. NO APPS REQUIRED! These will make you faster, more efficient and tap into your inner techno-wizard! Also, listen to episode 367 for the first part of this series that details which apps to use and why.

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414 – She turned lemons into lemon drops: Tom interviews Kellen Fisher

Kellen Fisher spent more than 17 years as a commercial real estate broker. And finally, at the ripe young age of 55 and in the middle of a worldwide pandemic, she decided to follow her passion. She used covid to redefine herself. She started a company called Cards that Wow. And it's now grown into an international scope.

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413 – Depression and Introversion didn’t stop this high achiever: Tom interviews Jen Amos

Jen Amos is a gold star daughter, a veteran spouse and host of the award winning podcast Holding Down the Fort that highlights the needs and perspectives of career military families. Now she is the community relations director of an award winning business, U.S. Vet Wealth, which she runs with her husband, Scott Tucker.

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412 – The “Relationship Guy” is here: Tom interviews Lindsay Adams

Lindsay Adams is known around the world as the relationships guy. He teaches business owners and salespeople how to get into relationships quickly and how to leverage those relationships to get more business. And he's a best selling author and an accomplished conference speaker. He was recently recognised by the Australian government and awarded the Order of Australia medal. And I understand that he is the only person in the world in his field to get that.

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411 – 20 hours a week is all he works: Tom interviews Josh Tapp

Josh Tapp is the host of the Apple iTunes Top 50 Marketing and Entrepreneurship podcast. He's worked with some of the world's top entrepreneurs, discovering their top business success secrets and he shares them with his audience of raving fans. He's also helped over 500 entrepreneurs to monetize their personal brands through his proprietary Parthenon method.

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410 – His new “Common” book will help you toward “Uncommon Success”: Tom interviews John Lee Dumas

John Lee Dumas is the founder and host of the award winning podcast, Entrepreneurs on Fire. It's got over a million monthly listeners and a seven figure annual revenue. Now, he's spreading entrepreneurial fire on a global scale. This is his first traditionally published book, “The Common Path to Uncommon Success”. And it's available for preorder now at UncommonSuccessbook.com.

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409 – New Strategy for Social Media: Tom talks Social Media Strategy

I want to tell you about a common sense topic. And it's usually right in front of our faces, but I mean, even I've been guilty of ignoring it because it's so frustrating with the rapid pace of change with regard to all the social media outlets. And I'm not talking about new social media openings. That's one thing that's a pain in the neck like TikTok. Is it new or what? But each social media is always coming out with new features all the time.

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408 – Editor in Chief Entrepreneur Magazine: Tom interviews Jason Feifer

Jason Feifer is here with us and let me tell you first why I don't like him. The guy is such a great storyteller, he sucked me into watching or listening to a 42 minute podcast on elevator history. He sucked me in. I couldn't couldn't stop listening to it, but he is the Editor in Chief of Entrepreneur Magazine. And he's the host of the podcast Build for Tomorrow, which I think was the podcast he sucked me in on, which is about the things from history that shaped us and how we can shape the future.

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407 – Content is King: Tom interviews Jeff Herring

Jeff Herring is the creator of Content Creation Nation and Smart Content Income. His students and members discover how to create repurpose profit with all kinds of content. And he's a single dad of two sons, two large dogs. And guess what? All of them are housebroken. How do you like that?

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406 – This small change can increase your followers like crazy: Tom talks Hashtags

Let's talk about hashtags. Boy, you can use these things just about everywhere now, including Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest, and probably a bunch of other places, too. So let's talk about why you should use them. Well, it helps you target an audience and helps them find you.

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405 – She’s a doctor that writes: Tom interviews Reiko Scott

Reiko Scott is a Japanese American part time author and full time emergency medicine physician. She enjoys connecting the two through narrative medicine, as well as tearing the two apart through speculative fiction. Her first non-fiction book she co-authored with her father, David Merriman Scott, is a Wall Street Journal best seller. It's called Fanocracy.

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404 – Humble beginnings to top media strategist: Tom interviews Burke Allen

Burke Allen is the head of Allen Media Strategies. It's a media marketing, PR and talent management firm with authors, entertainers and interesting subject matter experts as clients. He's a veteran broadcaster and On-Air Talent. He's a former radio station owner and consultant and he's still a West Virginia boy at heart.

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403 – Advanced tips to grow FAST: Tom talks Instagram

I'm going to talk about Instagram and I teach my students what to do. I do it to grab email subscribers, which should be your ultimate goal as well. If you want to wade into the Instagram waters, Tom gives you the tips and tricks to make your efforts as effective as possible.

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402 – He invented a term that’s in the dictionary: Tom interviews David Meerman Scott

David Meerman Scott spotted the real time marketing revolution in its infancy. And I believe it because I've been watching this guy for years and he wrote five books about it, including the new roles of marketing and PR, which is the one I started with, and now it's in its seventh edition. More than 400000 copies sold in English, and it's available in 29 languages from Albanian to Vietnamese.

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401 – This Aussie sold $3 Billion: Tom interviews Rael Bricker

Rael Bricker is a collector of experiences and observations. He's built an education business with six campuses and 4000 students. He wrote a book and we'll be talking about that here. But he says, listen, business is simple. Business is not complex. Dive in and adjust your course while you're moving.

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400 – You learn a lot in 44 years of business: Tom talks What I’ve Learned

These are some things I've learned after 44 years in business. That's formal business, and as I was jotting these down, I was thinking, what order should I present these things? And I figured that that would take me longer to figure out than actually telling you about the ideas. So they're not going to be in any particular order here. Now, if I had to pick one of the most important things I've learned not only in business, but in life, it's persistence and consistency.

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399 – Accountant turned sex therapist: Tom interviews Dr. April Brown

Dr. April Brown is a licensed mental health Christian counselor in three states. She's a nationally certified counselor, a Florida certified sex therapist and a qualified clinical supervisor. She also mentors three counselors, supervises 10 beginning counselor interns and she helps them get in their own private practice.

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397 – Write a Quality Book You Know Nothing About: Tom talks How to Write a Book

This topic is about writing about something when you know nothing about the topic, and being proud of your quality work when you're done. And if you've been following me for a while, you know, I emphasize quality over everything to give you long term credibility. So how could this possibly be that you can produce a high quality book when you know nothing about the topic? And why would you want to do it in the first place? Listen in and find out!

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396 – She’s a dynamo real estate pro: Tom interviews Nathalie Mullinex

Nathalie Mullinex has worn every hat in the real estate industry for over 35 years. Her passion is being a change agent. She started with creating real estate menu systems in 1994. And her real estate teaching supports many small mom and pop brokerages and allows Realty Universal to donate and serve the much needed areas she's passionate about, which are starving children and wounded adults.

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395 – From 20 siblings to 100 million in real estate: Tom interviews Adam Adams

Adam A. Adams is here. He's also known in the real estate community as triple A. He's devoted himself to educating and inspiring investors through events podcast, his program and his thriving Meetup group. Today, he's going to talk to us about all the great things he's doing, helping other podcasters really blow their show up.

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393 – This Aussie loves desserts: Tom interviews Deirdre Tshien

Deirdre Tshien is the founder of Growth Boss, a leading mentorship program for online business owners wanting to scale to multiple six and seven figures using the power of tribe building funnels and human connection. She's a serial entrepreneur having founded and led five businesses across three industries in the last seven years, and has navigated the entire spectrum of experiences and emotions; the good, the bad and the ugly.

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392 – Keep it simple sista: Tom interviews Nikki Nash

Nikki Nash is a Hay House author. She's a podcast host and a business advisor who equips entrepreneurs with the support and resources they need to share and profit from their message. She's a recognized expert in marketing and business strategy, and her insights have been featured in Business Insider. Forbes and BossBabe. She is a boss for sure, and she's been in lots of other media outlets.

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390 – From Psychology to Fashion: Tom interviews Nova Lorraine

Nova Lorraine was born in Jamaica and raised in Connecticut. She's an award winning fashion designer, brand adviser, and she's the founder of the premiere Platform for Creative Entrepreneurs, Raine magazine. Nova's debut fashion collection earned her the best Haute Couture Designer of the year. Her designs have been featured on The View, in Essence, in Vogue Italian magazines. She's a poet and a storyteller at heart and has found success in her award winning nominated podcast, Unleash Your Supernova.

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389 – High level help at a fraction of the price: Tom interviews Andrew Deutsch

Andrew Deutsch is the founder of Fangled Tech. In addition to its global marketing services, Fangled also offers consulting and know how to small businesses and startups. Through mentorship advisory programs at a very low cost, his services can be described as having an executive level member of your company at a fraction of the cost.

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387 – Turn ADHD into a Superpower: Tom interviews Ben Sklivas

Ben Sklivas is coming to us from Montreal, Quebec. He's a 27 year old entrepreneur that has worked through adversity both in personal and his professional life. Ben speaks on how he changed his outlook on ADHD from being less than normal, to utilizing it as a superpower in everyday life.

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386 – Sister Act: Tom interviews Bekkah and Ruthie

Bekkah is a business owner and a serial entrepreneur, and her sister Ruthie, is a financial coach. She's certified through Dave Ramsey. Now, they both love fun and talking about business. You can hang out with them on their podcast called Business Talk Sister Gawk, where they demystify all sorts of business topics, so you can try it yourself.

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385 – Mastermind correctly and you’ll help both you and the participants: Tom talks Short Term Masterminds

Short term masterminds. I've seen so many rip off people doing fake masterminds. I'm a little reluctant to do this topic. But a fake mastermind is when a rip off seminar leader charges you a lot of money to be in a “mastermind” where there could be a hundred other people from all different skill levels. Now, with this many people, the leader of the mastermind can hide their poor depth of knowledge and experience on the topic covered in the mastermind. I'll tell you how to do this right.

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384 – She’s the businesswomen of the universe: Tom interviews Patricia Drain

Patricia Noel Drain is the author of 12 books to date, and she's the podcast host for When Passion Meets Profit. We're going to talk about a lot of that today. She's a business mentor to entrepreneurs worldwide. And her latest book will be out for Valentine's Day. It's a hundred tips for a happy, long marriage. And that kind of puts a lot of pressure on her not to get divorced before Valentine's Day.

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383 – She has the voice of an angel and makes money with it: Tom interviews Angela Ohlfest

Angela Ohlfest is here. She has sixty books on Audible and this is only in a couple years and she has a great YouTube channel called Voice Over Angela. She claims she's a gearhead, but she's twenty years in the automotive industry and then she transitioned out of it to be a voice over artist. And so we are thrilled to have her with us. And she also helps people learn how to be voice over artist and start their own home based business.

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382 – Cool techniques to market yourself if you have a podcast: Tom talks Why Podcasting

I'm gonna give you three podcast marketing techniques. Now, let me be clear. I'm not talking about directly marketing your podcast to get more listeners. Yes, that's really important. But what's more important is to turn your podcasts into money, and use it as a marketing vehicle to market your bigger products and services. And that's what I'm talking about today.

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