business - Screw The Commute

727 – How to market to Gen Z: Tom interviews Emanuel Rose

I'm here with Emanuel Rose and he's going to talk about marketing to Gen Z. And another thing that he's doing, that I've been preaching for a hundred years, is he's making his hobbies tax deductible. He's going to talk about steelhead flies and fly fishing and he's doing a lot of cool stuff with young people. And then I'm going to hit him up of why or what I think is the biggest problem when marketing to Gen Z.

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BO003 – Editor in Chief Entrepreneur Magazine: Tom interviews Jason Feifer

Tom is taking a week off to care for his ailing German Shepherd. This week we will be doing a “Best of” series featuring highly rated previous episodes. Today's episode is Ad Tracking and Split Testing. *** Jason Feifer is here with us and let me tell you first why I don't like him. The guy is such a great storyteller, he sucked me into watching or listening to a 42 minute podcast on elevator history. He sucked me in. I couldn't couldn't stop listening to it, but he is the Editor in Chief of Entrepreneur Magazine. And he's the host of the podcast Build for Tomorrow, which I think was the podcast he sucked me in on, which is about the things from history that shaped us and how we can shape the future.

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BO002 – Tom’s favorite software for 20 years: Tom talks Screen Capture Video

Tom is taking a week off to care for his ailing German Shepherd. This week we will be doing a “Best of” series featuring highly rated previous episodes. Today's episode is Ad Tracking and Split Testing. *** Screen capture video is something that I’m pretty sure you’ll want to embrace after you see all the cool stuff it will do for your business. And the very last segment is how I make really big money with it. Most people understand a basic screen capture. That’s where you pretty much take a picture of what’s displayed on your screen. You can even do it on cell phones by pressing a certain button combination. That’s not what I’m talking about here. It’s similar, but definitely not the same.

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BO001 – Paid traffic is the way to go: Tom talks Ad Tracking & Split Testing

Tom is taking a week off to care for his ailing German Shepherd. This week we will be doing a “Best of” series featuring highly rated previous episodes. Today's episode is Ad Tracking and Split Testing. *** This is how people get rich. If you put 10 ads out on the Internet and only one of those was bringing in paying customers, wouldn’t you want to know which ad that was? Well, today’s episode, about ad tracking and split testing, is going to teach you how to get those exact answers so you can maximize the sales from everything you do and minimize the losses from ads and promotions that aren’t working.

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724 – Innovative real estate investing: Tom interviews Daniel Esteban Martinez

We've got Daniel Martinez here. He's operated a trucking business. He learned real estate. He was even in skip tracing, which I'm interested in that also. And he's a podcast host and The Hive Mind it's called. So we tell him, figure out how he came up with that name. And he's got this software as a service company and helps businesses automate their marketing. But he also does this really cool method of real estate investing.

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722 – Sometimes you have to do this: Tom talks Sleeping Rough

I've been sleeping rough. That's what we're calling this episode. Sleeping rough. That's a term that goes around and it's usually people are homeless or not, you know, if they're sleeping in their car. Well, I'm not homeless and I'm not sleeping in my car. It also applies to some just sleep in some place that's not normally designed for people to sleep.

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721 – Spanish coffee, Paella and growing companies: Tom interviews Matt Shoup

Matt Shoup is an award winning serial entrepreneur. He's an author. He's a keynote speaker. He loves Spain and he's an aspiring Paella chef. He's also a Brazilian jiu jitsu black belt. You know, I love that kind of stuff. A Spanish coffee addict, he's grown multiple companies from the ground up.

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720 – Be careful when online: Tom talks Public Wi-Fi

Today, we're going to talk about public Wi-Fi. You know, everybody's hey, including myself, is touting lifestyle, business and digital marketing you can do from anywhere. Well, that doesn't mean you ignore Internet safety hazards of working remotely, especially on public Wi-Fi. Hey, and your home Wi-Fi can also be hacked. That'll be a subject for a future episode. But today I'm going to talk about publicly accessible Wi-Fi and what you should do to keep yourself safe.

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718 – YOU can get on TikTok: Tom interviews Helen Polise

Helen Polise, aka the TikTok Teacher, is a TV commercial director with 30 plus years of experience elevating global brands like Sensodyne, Blistex, Hasbro, NFL alumni, and more. And after a quick rise to TikTok fame during the pandemic, she recently founded Socialize, a Startup, where she demystifies the social media process and teaches people step by step how to start to create content.

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717 – Using text messages the right way: Tom talks Text Marketing

Today, we're going to give you a primer on text marketing. And usually I tell you about something I've made a lot of money on. Well, not this time. In fact, I quit doing it rather quickly years ago. Now, that does not mean that this is a bad way to market in the right circumstance, and I'll probably in this episode reveal some of the things I think I did wrong back then. But text messages, listen to this, have an open rate of up to 98%.

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716 – More answers for you: Tom talks Q & A

I haven't done this kind of episode for a while. It's a Q&A. And I get lots of questions from subscribers and podcast listeners and and I usually answer them personally. But I collect the ones that are kind of more general, so I can recap them for you here, so everybody can get a little benefit from hearing about them.

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714 – Privacy and security: Tom talks Tor Browser

I'm going to talk about the Tor Browser today. Now, if you need some super high security when looking things up online, then you might want to learn about this somewhat famous or I don't know, maybe we could call it infamous browser. Here's their tagline. Browse privately. Explore freely. Defend yourself against tracking and surveillance and circumvent censorship. That's their tagline. Plus it gives you access to what you may have heard of as the dark web.

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713 – Get healthy and productive: Tom interviews Dr. Wayne Pickering

I'm here with Dr. Wayne Pickering. And you know, this guy was supposed to be dead before his 30th birthday. And as far as I know, he's not dead. So somehow he beat it. And he's going to talk to us about that today. He's a doctor of naturopathy and theology and natural science. He's got a master's degree in nutrition and he's a nutritional performance post lifestyle management consultant and disease prevention specialist who teaches people how to be the healthiest person on the planet and not the wealthiest person in the grave. His basic philosophy is if you want to be tough, you have to eat good stuff so you can get older and better and not old and bitter.

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712 – Keep things running smoothly: Tom talks Computer Maintenance

Today, we're going to talk about basic computer maintenance now. Oh, boy, isn't that a great topic? Well, this really isn't a tech show. But here's the deal, folks. The faster and more reliable your computer is, the more time you can spend making money. How about that? Just keep that in mind when you're doing all this boring stuff.

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711 – Make your cell phone pay for itself: Tom talks Cell Phone Tips

Today, we're going to talk about cell phone tips. Now, I haven't done one of these episodes for a while, and if you're new to the podcast and you want to learn a bunch of cell phone tips to make you lightning fast on your phone and tablet, back episodes will be in the show notes.

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710 – Look great on video: Tom talks Video Lighting

Today, we're going to talk about video lighting. I've been lighting video for about 43 years or more, and I got my training in Hollywood. And since then, I've had retired Hollywood people teaching me even more stuff. And I'm going to tell you about that today. You're going to get a bunch of tips and tricks and techniques and to make your videos look way better with simple lighting techniques and tricks. And I'm also going to include a technique to make you look 20 years younger instantly, and it will just knock your socks off.

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709 – Doing webinars right: Tom interviews Tom Poland

Tom Poland is here. He's a multiple bestselling author specializing in the generation of high quality leads for professionals in 151 cities around the world. And he's started and sold numerous businesses over the last 39 years and has led teams of over 100 people generating more than $20 million in revenue. And he lives and works from his home on the Sunshine Coast of Australia, complete with his much loved wife, dog, tennis courts, swimming pool and private rainforest. And I got all of that except for the wife and the rainforest

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708 – A category to read into: Tom talks Low Content Books

Today, I'm talking about low content and no content books. And this is kind of funny for me to be talking about low content books when I'm kind of known for high content books. I mean, I had one that sold for ten years and it was 1042 pages and not quite the low content category.

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707 – Seven Things to Know: Tom talks Forbes Article Review

Today, I'm going to do something that I haven't done before on this podcast. I'm going to review an article from Forbes about kind of their predictions, well at least one of the writers predictions, on things that are important in digital marketing for 2023.

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706 – Unleash your energy: Tom talks Keep Carbs Low

Hey, how would you like to have unlimited energy to run your business? I joke all the time that I get more done before breakfast than most executives get done in their entire careers. And in lots of cases, that's not even a joke. So I cover all kinds of stuff that helps you as an entrepreneur in this podcast. But this is one of those episodes that I rarely talk about this stuff, and that's where to get the energy to be a great entrepreneur. So I'm going to talk about keeping your carbs low.

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705 – Automate your emails: Tom talks Signature Files

Today, we're going to talk about signature files and canned responses. This is another one of my automation techniques. And you know, I love automation and these can save you hours and hours of typing while taking care of customers and prospects. Lightning fast.

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704 – Keep it short and profitable: Tom talks Short Form Video

Today, we're going to talk about short form video. It's all the rage. And guess what? It ain't going away any time soon. So after this episode, you'll be able to start practicing immediately. And I mean immediately and virtually always I do something myself before I teach it to you. So I've done about 120 of these using varying techniques and most of them are on TikTok and then they're repurposed to go to other places. So you get a big bang for your buck by doing these.

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702 – Make it clear and simple: Tom talks Understandability

Today, we're going to talk about understandability. And you're saying like, Tom, I don't really understand. What do you mean, understandable? Well, understandability means when you're selling something or you're teaching something, can people understand what the heck you're talking about, especially in the beginning. And as we're going to talk about how this can really increase your sales of what you do and reduce refunds and all that.

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700 – The right way to have a successful business: Tom talks Persistence In Business

Today, we're going to talk about persistence in business because who gets 700 episodes? How many podcasts? I don't really know. I heard that the average podcast lasts eight episodes or seven episodes, so I've done 100 more times than the average. I'm a high achiever, right? So this is a little bit different from my normal fare of how to stuff. And this persistence and consistency is critically important because if you don't have persistence, all the cool techniques in the world that I teach you are not going to help you a bit.

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699 – Get put on the map: Tom talks Online Summits

Today, we're going to talk about online summits. And my first ever is coming right up. So sign up for it now for your free ticket at screwthecommute.com/summit2023. Also, you can do this. I want you to know you can do one of these summits with zero online presence. Yeah that's true. You can be starting totally from scratch and get put on the map by doing this.

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698 – Be safe while online: Tom talks Zoom Safety

There's been a lot of hacks pointed toward Zoom, especially since Zoom skyrocketed to prominence during the pandemic. And today, I'm going to give you some of the best practices so you reduce your chance of getting compromised. And they've got a name for it. It's called Zoombombing.

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697 – Make money over and over: Tom talks Residual Income

Today, we're going to talk about a really popular topic called Residual Income. And if you really want to get out of the least amount of work and get this money coming in, then we're going to talk about residual affiliate programs. And this is what allows me to legitimately say I couldn't stop the money coming into my checking account if I tried.

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696 – The latest on search engines: Tom talks Search Engine News

Today, we're going to talk about a site that I have depended on, I think, since the late nineties, and it's called Search Engine News. Now it's a paid site. I'm not an affiliate for them. I don't even know if they have an affiliate program, but I'll warn you up front, you won't understand every title of every article that they put out. I don't even, but I can tell you that if you learn the concept they're talking about and then have a geek implement it for you, it's going to pay off for you.

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694 – A fun CRM for those who need one: Tom interviews Reuben Swartz

We got Reuben Swartz here. He's the founder of mimiran.com. It's the fun CRM program for independent consultants who love serving clients but hate selling. And he's also the host and chief nerd. We love nerds and propeller heads and techno geeks on the Sales for Nerds podcast. Now, Reuben went from a background in computer science and software engineering to sales and marketing for big shot companies Fortune 500, Fortune 100. And while he was helping them, he was struggling with his own sales and marketing for his own firm. So his mission became to help other independent consultants make a much bigger dent in the universe and get more clients by using their talents to teach instead of market, and connect instead of network and help instead of sell.

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693 – Latest updates on the TikTok Experiment: Tom talks 2 Months on TikTok

Today, I'm going to give you a report on my second full month on TikTok. And most people say the second month is when you take off. Well, it's kind of what you're going to see here. Now, I highly suggest if you're going to jump into TikTok, you listen to my other episodes and they are going to be listed in the show notes. What happened after one month? Techniques that I learned by watching lots of videos and taking advanced courses, so I recapped all that in previous episodes. But today we're going to talk about where we are now after two months on TikTok.

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691 – You need to buy NOW: Tom talks Urgency and Scarcity

We're back with another copywriting technique called Urgency and Scarcity. Now, let me ask you a question. When you're selling something, when do you want the money? I hope you said now. Well, that's what we're going to talk about today. How to illogically, yet ethically, get people to buy now instead of waiting.

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689 – Be smarter and use these: Tom talks Abbreviations

Today, we're going to talk about abbreviations. If you know these abbreviations, people will actually think you know what you're talking about. And it's good to have people know that or think that you know what you're talking about, because you're less likely to get ripped off on things.

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686 – Far more than a chatbot: Tom talks Beginner’s AI

Today, we're going to talk about Beginner's artificial intelligence. Wow. That's what a lot of people say I have. Well, what is this? I'm going to tell you about that, and I'm going to concentrate on a thing called Chat GPT. And it's going to do a ton of things for you. And right now, you can even make money with it.

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685 – Get your name out there: Tom interviews Rob Garcia

Dr. Rob Garcia is a returning guest to Screw the Commute. This former high school dropout, turned PhD, is a serial entrepreneur that teaches business visibility. He is the founder of SHIFT Magazine and an Air Force veteran still serving in the Reserves. He is also the Director of Strategy for San Diego's IQ Media, the largest independent media company in Southern California.

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684 – Get the big benefit of comparing: Tom talks Cost Comparisons

Today, we're going to talk about a powerful and easy thing to implement called a Cost Comparison. This is a copywriting technique to make people feel like your product or service isn't really that expensive compared to the big benefit they'll receive by purchasing.

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683 – Give them a reason to buy: Tom talks Reason Why Technique

Today, I'm going to cover a critical copywriting technique called The Reason Why Technique. And many of you know, I claim that copywriting is the number one skill I've developed in my, I think it's going on 46 or 47 years of formal business. This is an element that you can start using immediately to increase your sales.

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682 – Leverage the power of Amazon: Tom talks Kindle Create

Today, we're going to talk about a free piece of software that could literally change the course of your life and your business. I'm talking about Kindle Create software. This will allow you to turn tons of things you may have already written, easily into the Kindle format so you can put them on sale on Amazon and take advantage of their hundreds of millions of customers. Amazon Kindle is one of the best small business opportunities available where you can leverage the power of Amazon for free to bring in money and expose you to those hundreds of millions of Amazon customers.

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681 – Add hashtags and grow your engagement: Tom talks Hashtags

Today, we're going to talk about hashtags. I've been using them a lot lately because of my work on TikTok. And you know, hashtags have only been around since around 2007, but they're one of the Internet things that has stood the test of time and are actually increasing in use. And if you're not using them, it's free to do, but it can really, really help you out. And I'll explain that today.

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680 – Do branding the right way: Tom interviews Kim Derrick Rozdeba

Author, blogger, and branding guru Kim Derrick Rozdeba has guided some of the Fortune 500's oldest and most iconic brands. He has over three decades of strategic planning, branding, and executing multimillion-dollar advertising and marketing campaigns, PR, and corporate communications in the agriculture, pharmaceutical, petroleum, airline, telecommunication, and automotive industries.

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679 – Get people to show up: Tom interviews Jonathan Zacks

I'm here with Jonathan Zacks, and Jonathan has figured out a way to make people show up, or get a way higher percentage of people showing up, when they have an appointment with you. And that can mean a lot of money, a lot of money to most of you out there.

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678 – The latest stats from the TikTok experiment: Tom talks 28 Days on TikTok

Today, we're going to talk about my first 28 days on TikTok. I'm not an expert on this. We're talking about six weeks of me paying attention to TikTok. Two weeks of study and four weeks basically, of being on. I still have a lot to learn. And this is kind of like all of these other things. They all have minute details and they change rapidly. That's why you need some fanatic like me to help you keep up with this stuff.

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677 – Do speaking the right way: Tom interviews Bret Ridgway

Bret Ridgway is here. He's a 25 year veteran of the speaking industry. He got his start handling the back of the room sales tables at around 150 Internet and information marketing conferences. That's where I met him. And that led to the formation of Speaker Fulfillment Services, the company that handled product fulfillment for speakers, authors and information marketers. And now he's working with entrepreneurs and business owners who want to launch a second career as a speaker.

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676 – Local search is where it’s at: Tom interviews Stormy Knight

I'm here with Stormy Knight and she's going to talk about search engine optimization, which people listening to this show know I have ragged against for years. But she concentrates on local SEO and reputation management and those kinds of things, which absolutely if you're going to do something local, which I want you to, to expand your local business using digital products so you can bring in extra cash flow.

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675 – Learning to use TikTok: Tom talks TikTok Techniques

Today, I'm going to talk about some of the TikTok techniques I'm trying to incorporate in my videos. Now, I always have to mention I am not an expert at this. I'm taking you along on my journey. This is about the third week. Next week, I'll give you an update on the first month of how I've done on TikTok.

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673 – Learn the right way to shoot video: Tom talks Vertical Video

Today, we're going to talk about shooting vertical video and all the tips that goes along with that. The reason I'm doing it is because I've been doing lots of it lately, with my TikTok efforts probably shot 70 of them in the last couple of weeks. So I want to tell you about some of the tips to make it easier on you to do it.

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672 – Keep trying to get better: Tom talks Second Week on TikTok

I'm here in the second week of my efforts on TikTok. And again, I'm not going to get into any of the controversy over whether they're going to kidnap my whole family and put us in slavery. I know everything they say about TikTok, but I've got to use it to my advantage. And I'm learning a lot this week. I mean, you get better and better as you work it. And I'm turning out good videos faster.

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671 – Spend money on the right ads: Tom interviews Marin Istvanic

For the past seven years, Marin Istvanic has gone from a freelance contractor to head of performance at Inspire Agency, and he's also a partner in a few of their in-house brands that he helped to scale. And he's also a two time geek out speaker and a one time affiliate World Asia speaker. Now, in the past 12 months, listen to this, he spent over $30 million on Facebook ads, and today he's going to share some of his go to Facebook ads, strategies and learnings, as well as some additional tips and tricks to help you do the same.

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670 – Small can become Big: Tom interviews Nick Gray

Nick Gray is the author of The 2-Hour Cocktail Party, a handbook that teaches you how to build big relationships by hosting small gatherings. He’s been featured in The New York Times, The Wall Street Journal, and New York Magazine called him a host of “culturally significant parties.”

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669 – TikTok is not just for kids: Tom talks My First TikTok

This is going to be my first week on TikTok. Now, here's the thing. I'm not going to get in the argument of whether TikTok is going to, you know, capture your children and put them into slavery. I don't know any of that stuff. All I know is, I'm probably not the biggest target in the world compared to some of the people that have 22 million followers. So what I plan to do is take advantage of the cool things that TikTok has to offer to market my business, make all the money I can, and that's the end of it.

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667 – Do outsourcing the right way: Tom interviews John Jonas

John has helped thousands of entrepreneurs succeed in their business by doing outsourcing differently. He created and runs OnlineJobs.ph, the largest website for finding Filipino virtual workers, with almost 2,000,000 Filipino resumes and over 300,000 employers from around the world using it. He works about 17 hours per week, choosing to spend his time with his family rather than working.

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666 – The most special of numbers: Tom talks History of 666

So, 666. This has been recognized all over the place for the anti Christ. Now, let me be clear here. That's not Antion Christ. It's anti Christ and also for the devil. But what's interesting about that is I had an entertainment company for six years, got worldwide publicity, called Prank Masters. We custom designed practical jokes long before punk'd was around and all that stuff and it's a federally registered logo with a devil sticking his tongue out.

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665 – Take the pathway to passive income: Tom interviews Sadie Smiley

Sadie Smiley is the founder of Passive Income Pathways. And she's got a blog and an online course that helps people create passive income streams. She lives in Mexico and is a huge fan of being radically generous. I love that. Now, Sadie is always on the lookout for new ways to help people create more financial stability in their lives.

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664 – Break free of inertia: Tom interviews Bill Prater

Bill Prater is here and he's the founder and CEO of Business Mastery and he's the creator of Scaleology. Very cool name. Now, Bill earned his reputation as America's business alchemist and by helping business owners and entrepreneurs break free of inertia and accelerate into the future they dream of now, he loves nothing better than sharing what he's learned by working with those who are dissatisfied with the status quo.

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663 – Expand what your browser can do: Tom talks Chrome Extensions

We're back to one of our training sessions here, and that would be on Chrome Extensions. Google's Chrome browser is one of the most popular browsers around. Everybody uses it and the functionality of it can be enhanced if you use extensions, and most of them are free. But you've got to be careful.

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662 – Go viral strategically: Tom interviews William Vanhout

William Vanhout is the Head of Marketing at UpViral, the #1 Referral Marketing Software on the planet. William is truly passionate about Digital Marketing and loves to inspire other marketers and entrepreneurs with ideas that will help them grow their businesses.

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661 – Sending email to millions of people: Tom interviews Tom Kulzer

Tom Kulzer is the founder and CEO at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 24-year history, Tom has nurtured AWeber from a small start-up to a robust organization, all without public or venture funding.

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660 – Influence and feed the world: Tom interviews Rick Melero

Rick Melero is a devoted husband and father and he's co founder and principal of the HIS Capital Group. It's a faith based and mission driven collection of entrepreneurial real estate investment and lending entities, entities assembled to influence and feed nations. And recently he's been doing some really great work in Ukraine.

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658 – Lie your way to riches: Tom interviews Robert Kerbeck

Robert Kebeck's true crime memoir is called Ruse: Lying The American Dream from Hollywood to Wall Street. It's the story of how a wannabe actor became the world's greatest corporate spy. And many of you may have heard of Frank Abagnale. He's the author of Catch Me If You Can, said Kerbeck has mastered the art of social engineering or what he calls “rusing” and taking it to a whole new level.

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657 – She’s the Internet’s Traffic Handler: Tom interviews Amy Biddle

Amy Biddle can help you identify any traffic that comes to your site. And this isn't just clicks, it's anyone that shows up. Even if you didn't get the opt in, Amy helps eCommerce store owners sell more products and grow revenue without risking giving over control to ad agencies.

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656 – How to use email effectively: Tom interviews Charles Cormier

Charles Cormier is the CEO of Top Leads. He's also the Founder Wisdom podcast host and I was blessed to be on that. He's traveled the world with his wife while building the fastest growing startup ecosystem in the world. And he's a sales guy at heart and nowadays he obsesses over finding product market fit through cold email that's not spam.

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