I've got more great questions from our listeners on a variety of subjects. And I have the answers! Membership sites, Audience temperature, Quora, Title Tags and more.
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This episode is loosely based on a eulogy I wrote for my father in the year 2000, where I wrote down 10 leadership tips I learned from him since I was a little boy. I'll be throwing in some other ones and some spin offs as we go along. What I plan on doing is popping back and forth from that eulogy to my commentary. I want to make sure you get some learning points on things that you can do to really be much more successful in your life and in business.
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Learn all about Functional Fixedness and how it affects your business and personal life. Yes, it sounds way out there, but I'll make it all clear for you in this episode.
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I've got more great questions from our listeners on a variety of subjects. And I have the answers!
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Caleb Blair is here. He's a young serial entrepreneur that started in the construction industry and has transitioned into marketing after struggling most of his life with mental health issues. He found healing and understanding human behavior and psychology. He now operates projects ranging from mobile apps, digital marketing, finance and even wilderness retreats in Alaska. And he has a company called Monkey Wrench Marketing.
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This is Ask Me a Question, so here's some of the questions I get. I get hundreds of them every week, so here we go.
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James Felts is here. He's a devoted father and husband to three beautiful girls and he prides himself on the three P's: professionalism, personality and perseverance. And he co-founded with Marty Martinez Joint Task Force 214. And James and Marty started the Lounge with Legends Show, which is dedicated to celebrating veterans success and countering the narrative that veterans are all broken misfit toys.
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Jared Ledbetter is here. He started out with WordPress after WooCommerce came on the scene and he eventually migrated to Shopify. And, you know, back in the early days, there weren't any easy web builder options for WordPress like there are today. So, he had to learn HTML, which I want nothing to do with. I probably know just a tiny little fraction. Once in a blue moon, I need to know something about it. But guys like him have minds like steel traps.
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See, Gray Man theory historically, is the idea that before or during an emergency, you can blend in with the crowd. I mean, you might be fully prepared for whatever the emergency is, but you don't want to become a target for people that want to take what you have. That was the gray man theory. Now, I didn't invent the idea of the Gray Man, but many people like me have used it successfully in business. Now, you may have heard stories of this concept on TV and not even realized what you were hearing.
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For over 20 years, Richelle Futch has been a licensed clinical social worker. She's a Marine Corps veteran and an active duty military spouse. Her military spouse is a special forces engineer, and during her military service, Richelle worked in the finance field, and she's currently CFO and co-founder of Green Zone Training. She's got extensive training in dialectical behavior therapy, and she's also the author of Her Ruck, Inside the Emotional Backpack of Military Wives.
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Niurka Castaneda is an Army veteran and media host of Amor Umbrella TV. That's a TV show that is set in giving and restoring hope one story at a time, in order to help heal and empower our military families to live in alignment with who they are and who they can be.
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Tom is here with another Ask Me a Question, full of good queries from our loyal listeners, followed by hard won answers from Tom.
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John Fuhrman's here. He returned to his birthplace of Winter Harbor, Maine, and he had this wild idea to build a veteran owned barbecue, dry rub company in a lobster village. And his unique blend of spices and Maine ingredients, good quality ingredients, not sawdust, like a lot of the big companies throw in stuff, has won awards and competition in cooking contests, and now it's sold across the USA.
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We're here with Frank Manteau. And just six days after graduating high school, he was in the Marine Corps boot camp at Parris Island, South Carolina. And now he's a veteran of the United States Marine Corps. And we really thank him for his service. He ended up a sergeant. And when you see his picture, he looks like a sergeant that you would not want to mess with.
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Talking about portable Wi-Fi and they're sometimes called travel routers. I want to tell you what it can mean for your business. If you only work your business while sitting home and you have a solid Internet connection, then this episode would only apply to you if you travel once in a while and are always frustrated with poor and insecure hotel Wi-Fi or if you enjoy sitting at a coffee shop working on your tablet or laptop. But if you're a “road warrior”, this could make a big difference on the road.
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Travis Johnson is a Navy guy, and he's going to probably look funny at me when he finds out I turned down an appointment to the Naval Academy. He's got the Nonprofit Architect Podcast. Shares his perspectives as the former vice president of books by vets, and he's a board member at the Shine Foundation. He's a volunteer with 1300 plus hours of volunteering. He's really paying it back and paying it forward, and he's helped raise more than a half a million dollars.
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Joel Stewart is a United States Navy veteran. He's the founder of the International Franchise Marketplace and the CEO of the Veteran Franchise Initiative. He's a certified franchise consultant and he's a franchise navigator. He's got an MBA, he's an engineer. He does all this great stuff. He's a speaker, author and a guy dedicated to helping you escape career prison.
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Ask me a question. Tom is back with more from his grab bag full of questions! You, our loyal listeners, ask, and Tom has the answers you seek! Take notes and listen carefully. More goodness to learn and to make your life and business better.
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Tom's thoughts on the news from Afghanistan.
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Steve Hoffman, also known as Captain Hoff, is the captain and CEO of Founders Space, one of the world's leading startup accelerators. Founders Space was ranked the number one incubator for overseas startups by Forbes and Entrepreneur magazine. Steve is also a venture investor, a serial entrepreneur, and he's the author of several award winning books, including Make Elephants Fly, Surviving a Startup and the Five Forces. And we're going to talk about going in depth a little bit on surviving a startup today.
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YouTube Shorts are the latest social media offering that you should look at seriously for your business. I gave you the scoop on what it is and how to use it to maximum effect.
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Frank Furness is a CSP, that's a certified speaking professional, and that means he's organized. He's a best selling author and international sales and technology speaker, and he travels between his homes in London, Spain and Florida whenever they'll let him back in a country that is, and he's presented in 65 countries now. He's a regular speaker at Entrepreneur's University and his clients include the British Olympic team, Sporting Champions and Sport England.
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We have Lauren Resnick here. She is an architect by trade, but an experienced project manager for projects such as the Whitney Museum of American Art in New York City. She's a speaker. She's an author and a power coach who helps female leaders pivot from their 9 to 5 to a fulfilling entrepreneurial life.
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Web Development. You can spend a lot or you can spend a little. It all depends on how much you want to learn and grow your business. Most of this stuff is not hard at all, but your willingness to do it right the first time makes all the difference.
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Ask me a question. Tom is back with a grab bag full of questions from his fans and listeners, and has the answers you seek! Take notes and listen carefully. Learning is all over this episode, as it is with every episode.
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Mike Stewart's the president, founder of Stewart Internet Solutions. It's an Internet consulting agency and services company, and it's in Nashville, Tennessee, used to be in Atlanta. Mike's composed countless radio jingles, television scores, and he's produced and performed with some of the big names. It would take the whole podcast to read this guy's bio because he's really been there and he has a gold record. I'll have him tell you about that.
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I have seen hundreds and hundreds of pitches to get on my podcast. And I got to tell you, many of them, I just zone over, I can't even read them. My eyes glaze over and all I see is blah, blah, blah, blah, blah. “I help small business people”. And even worse than that is “I work with big companies”. Well, that pretty much proves they're wrong for my show and they didn't do their homework. And then they have the gall to say that they're perfect for my show.
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Jaryd Krause. He used to be a plumber and he was working 60 plus hours a week and he hated it. Fast forward to today. He now owns multiple online businesses himself. And many of his clients earn thousands to tens of thousands of dollars per month from their businesses they bought working with Jaryd. His Buying Online Businesses podcast is rated in the top three best passive income podcasts online.
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Emily Harman's here. She's a graduate of the U.S. Naval Academy. Emily served her country for 38 years and she was a naval officer. And Emily's coaching now is focused on helping men and women create a life they love living while achieving new heights of authentic success in their personal and professional life.
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So first of all, some of these things you might say, Tom that's so simple. Well, I work with so many people, and I got to tell you, they just don't know these things. So if you know any one of these great. Wait till the next one. I'll bet you. I guarantee you there's one here you don't know about.
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We have another Ask me a Question session. I get hundreds and hundreds of questions a week and hundreds of thousands over the course of my career. So I've got plenty of material for a lot of little things that can make a big difference in your success online or just in business in general.
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Julio Gonzalez is the founder and CEO of Engineered Tech Services. That's the country's largest specialty tax engineering firm specializing in federal tax incentives, IRS compliance and standards and tax issues for all business sizes. He's also an author and member of the Forbes Financial Council.
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I don't want you depending on SEO or spending money on an SEO firm. You should be able to implement what I tell you today. And I'll have a few things that you shouldn't do. And I'll have a couple things that if you were if you had a little bit of cash, you could have a geek do for you, but not a lot of money and not a lot of time invested.
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We have another Ask me a Question session. I get hundreds and hundreds of questions a week and hundreds of thousands over the course of my career. So I've got plenty of material for a lot of little things that can make a big difference in your success online or just in business in general.
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We have another Ask me a Question session here. I get hundreds and hundreds of questions a week and hundreds of thousands over the course of my career. So I've got plenty of material for a lot of little things that can make a big difference in your success online or just in business in general.
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Backlinks. These are one of the unsung heroes of SEO or search engine optimization. Do them wrong and you'll pay the price. Do them right and you'll benefit from increased sales, increased business and more money in your pocket.
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Here's more questions from folks like you and my answers. We'll cover a variety of areas in today's episode and hopefully answer the questions that are burning a hole in your pocket!
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I'm going to do another ask me a question. I mean, I get so many questions here. I've got to tell you that I figured I'm going to put a lot of these in this, these past couple of weeks and and any time I get more of them, I'll just do another ask me a question. It gives you a lot of variety on the things you need to know to be successful in business.
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Today, we're going to talk about surveys. You can get an enormous amount of media coverage and turn that coverage into cash by doing surveys correctly. And another thing, you don't even have to get media coverage to turn it into cash and you can make money with surveys without ever even doing a survey. And I'm not kidding.
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We are back for part 2 of Ask me a Question and I've got a whole bunch of these that are sent in by folks like you. And you'll find some new things that are just brand new that you need to know about.
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Today, we're going to do one of the things we do every once in a while called Ask me a Question and they'll be also some things, some opinions in here, some new things that are just brand new that you need to know about.
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I would say now this is going to be the shortest episode ever. No doubt about it. I'm just going to briefly talk about independence and how it relates to this podcast.
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Becca Tebon. She started training clients with her 17 minute workout routine in twenty seventeen. She invented these things called powHERbands™. It's a system that she's trademarked for total body resistance training and transformation. She provides highly effective and efficient and functional workouts. She provides memberships for women online. She has a proprietary software system that each person can create their own workout from her library of two hundred and fifty exercises.
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Charlie Collins was legally blind since the age of 13 from juvenile macular degeneration. Charlie struggled with accepting his diagnosis and suffered tragic pitfalls of low self-esteem. And he chronicles this journey in his memoir, Tripping into the Light. I want everybody to get a copy of that today. He turned his challenging life circumstances around and now offers hope by teaching how to remove the blocks in our lives, develop a vision of success with clarity and fulfill our life's true purpose.
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Email Marketing Part 2. Go back and listen to 454 if you missed it, but this is 457 and we're going to jump right in with talking about subject lines. Now, what do you think the number one thing is that keeps your e-mail from getting deleted immediately when it hits people's inboxes? Fooled you, it's not the subject line, it's whether the recipient recognizes who the email is from.
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Today's guest is author and outdoorsman William Hovey Smith. Hovey's most recent business book is Make Your Own Job Any Time and Anywhere at Any Age. And he advocates conceive your own job, have fun, make money and experience the most exciting life you can imagine, which is perfect for screw the commute.
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Marcus Norman is a serial entrepreneur. He's got a multitude of businesses that he invests his time, energy and heart into. Now he comes to us from St. Croix. He served eight years in the United States Navy, and we thank him for his service, that's for sure, where he honed and sharpened his skills at a very young age while he grew into manhood. Now he's the CEO of a real estate investment firm and property management company based in Virginia.
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Email marketing. Now, you can make a lot of money with quality email marketing, and that's the way I've done it for 27 years now. But still to this day, with all the fancy social media and text and messenger marketing, people at my level make virtually all our money through email. Now, in this Part one episode, I'm going to cover the mechanics and some of the theories of email marketing. And next Monday, I'm going to cover the extremely important issue of subject lines.
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Paul Ace is here and he is popularizing the concept of CCom. It's the science of conversion and conversation and automation all put together. He founded Amplify CCom, which helps grow businesses past seven figures through eighty percent human like and twenty percent human experience. Now Amplify combines human psychology and automation to create more products in their customer's pockets.
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Maxwell Ivey is known around the world as the blind blogger. He's transformed himself from a blind, failed carnival owner to a respected amusement equipment broker, to a self-help author, motivational speaker and online publicity rock star. He's the host of What's Your Excuse? and founder of the What's Your Excuse or WYE network and you can find him at theblindblogger.net.
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I call these mistakes that people make “booby traps” because many of them are hidden and then they hurt you really bad before you even know what hit you. So that's a booby trap online. I can teach new online marketers to do these things correctly, but the worst are experienced business people who have had great success in one field and then decide to go online and then they fail miserably.
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Judith Briles is here. And in addition to having some secret sauce, she's an award winning and best selling author of 37 books, including over forty five book awards for her publishing marketing books and just a sample of some of them, Author You, creating and building your author and book platforms, snappy, sassy, salty, wise words for authors and publishers, The Crowdfunding Guide.
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Esther Inman is the CEO and founder of Virtual Assistant Internship and the host of Help Me Work Online. Over the years, Esther has helped thousands of women from all walks of life across the world work online as virtual assistants, creating virtual careers that they just love. Esther has been a guest on Her Life by Design and featured on Future Sharks, Career Shifters and Growth Lab, among other outlets.
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So what the heck is a buyer's guide? Well, I'm sure you've all seen many of them and maybe didn't realize what you were looking at was a buyer's guide. A buyer's guide is usually a document or a Web page or even a video that helps you make a decision on which product or service to buy when you're looking to purchase something. Sometimes you may see it in the form of a comparison chart.
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Judith Briles is here. And in addition to having some secret sauce, she's an award winning and best selling author of 37 books, including over forty five book awards for her publishing marketing books and just a sample of some of them, Author You, creating and building your author and book platforms, snappy, sassy, salty, wise words for authors and publishers, The Crowdfunding Guide.
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Simon Severino helps business owners, coaches, consultants and speakers and all kinds of people discover how to be able to run their company more efficiently, which results in sales that soar. And he created the Strategy Sprints method that doubles revenue in 90 days.
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Tom's thoughts on Memorial Day and his special project to help do good in the world.
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Accountability and leadership keynote speaker Sam Silverstein's mission is to empower people to live accountable lives, transform the way they do business, and to thrive at extraordinary levels. He works with organizations worldwide, and he helps them build powerful workplace cultures and long term sustainability. He's the founder of the Accountability Institute and a Certified Accountability Advisor. He's the author of 11 books, including I Am Accountable, Non-negotiable and No more excuses.
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Helping Others. You have strengths that could help others, and using those strengths can help you and your business too.
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Referral marketing. I can't tell you how many times other people have referred me and my products and services over the years. Now, some of it I can track because the people used an affiliate link to refer my stuff, but far more have sent me customers and prospects just by word of mouth. I'm going to talk about both of those kinds of issues.
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Tim Fitzpatrick is an entrepreneur, business owner with expertise in marketing and business growth. And he knows business growth because he grew one business 60 percent a year. That's pretty serious. He's got 20 plus years of entrepreneurial experience with a passion for developing and growing businesses. He currently owns Rialto Marketing and helps service businesses simplify marketing so they can grow with less stress.
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Mickie Kennedy founded Ereleases over twenty two years ago to help small businesses, authors and startups increase their visibility and credibility through press release marketing.
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Crowdfunding. How to get the money for your projects and never have to pay it back. How cool is that? So what exactly is crowdfunding? Well, it's where you get lots of people to participate in your projects, and I'm going to emphasize the word to contribute or participate, because in most cases, everyone that gives you money gets something in return.
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Michael Angelo Caruso teaches presentation skills on five continents. He's worked with Hallmark, Bank of America, Verizon, Rayovac, Citco, Nissan, many others. He's the author of Work Hacks and Dear Michelangelo, A Father's Life Letters to His Son. What a beautiful book there. He also has a highly rated speaker coaching class titled Present Like a Pro, and he loves exercise, movies and travel.
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Dominique Dom Brightmon is a DTM. That's a distinguished toastmaster. He's an award winning speaker and certified member with the John Maxwell team. He's the best selling author of Going North, Tips and Techniques to Advance Yourself. Also, Stay the Course, The Elite Performers Seven Secret Keys to Sustainable Success. And he's a contributing author to Crappy to Happy, sacred stories of transformational Joy.
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Bad reviews. Well, nobody likes to get bad reviews, but maybe I can reframe your thinking a little. You just might see how they can be used to your advantage. You really can't stop bad reviews. I mean, you can certainly decrease them to almost zero like I have by being fanatical about customer service. In fact, research that's come to light is showing that being pretty much perfect can have negative effects.
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Amy and Ian Anderson are a married couple from Tampa, Florida, that have been running their web design business together for the past 12 years, in August 2020, they rented out their house and they're now traveling around the world, changing countries every three months.
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Joey Donovan Guido is the owner of Cuppa SEO Web Design and the author of the book A Holistic Guide to Online Marketing. So in addition to running his web design firm, he offers consulting and speaking services based on the principles found in his book.
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Website hacking. So how do you know if your website has been hacked, while sometimes you don't? Sometimes the hacker is using the resources of your website server or your hosting service, where your website is held to send spam emails and do other kind of nasty things.
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After working as a network engineer at companies like Compaq, HP and Microsoft, those are all dreaded jobs folks, Dr. Ty Belnap started his own Web design and online marketing company called Port Bell SEO, and he now lives in Seattle, Washington. He has four employees, but guess what? The closest one to him lives in England.
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As the co-founder of the Community Leaders Association, Warren Carlyle, a community building strategist who works with purpose driven brands and influencers to build highly engaged online communities. And he's going to really go into depth on the differences in what you may think that is. Now, he's also the founder and CEO of Octonation. It's the largest Octopus fan club, a non-profit organization that inspires conservation of the ocean by teaching the world about octopuses.
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GoDaddy. The things I'm going to talk about are simply my opinion. But if you check around, you'll see that what I say is corroborated, and is pretty much common knowledge among advanced marketers. But let me start off by saying this. Any time you see a company that sells Web services advertising massively on TV. you can pretty much bet the farm, it's designed for people that don't know any better.
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Victoria Wieck is a highly successful entrepreneur. She went from a penniless immigrant to generating over $500 million dollars in retail sales by turning her passion for jewelry design into profits. She did go to the corporate world, which is kind of cussing on this show, but she got smart and she got out of it and she started a small company so she can spend more time with her family and not be commuting all the time. But she had no money, no mentors and no inside connections.
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Jeff Morrill co-founded Planet Subaru. It's nicknamed your undealership. And that was back in 1998. He built it into one of the most successful privately held car dealerships in the United States. And you just type that in, there's articles in all the magazines about this, what he's done with this particular business of his. And so he later started other businesses in automotive, retail, real estate, telecommunications and insurance that generate over a hundred million dollars a year in annual revenue.
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Amazon FBA. Well what is it? It's called Fulfilled by Amazon. This is where you have a physical product, you ship it to Amazon. When someone buys the product, Amazon ships it to them, collects the money, takes out their fees and sends you whatever money is left. And there's lots of courses and lots of people bragging how much they sold by doing this. Now, you got to excuse me for being skeptical.
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