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857 – Sales letters go visual: Tom talks Infographics

We're continuing with our copywriting series, and today we're going to talk about infographics. And this is part of my copywriting901.com series.

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856 – Don’t let them abandon you: Tom talks Shopping Cart Sell Thru

Now today's episode is called Shopping Cart Sell Thru. This is all part of copywriting901.com, my massive course on copywriting, which is the number one skill in my entire 47 years in business.

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855 – Tell them what to do: Tom talks Calls To Action

Today, we're back to our copywriting series with Calls to Action. This is really important if you want to get the money. Now, the beginning of this series started at episode 836.

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854 – Ensure your emails get delivered: Tom talks MXToolBox

Now don't be afraid, but we're going to talk a little bit of geek speak today. But you need to know this because you are currently, if you don't know what I'm talking about today, you are getting screwed on your email delivery and don't even know it. So this is very important. We're going to talk about a tool called MXtoolbox. And I've got Larry my right hand left hand super IT guy.

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853 – Keep the focus on your products: Tom talks What It’s Not

Today, we're going to continue our copywriting series with short episodes with elements that go into sales processes or sales letters or video sales letters. Today we're going to talk about the what. It's not part of your sales process. And these copywriting things started at episode 836.

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852 – Powerful technique for your sales letters: Tom talks Recap Paragraphs

Today, as part of our copywriting901.com series, we're talking about recap paragraphs, and I'm trying to give you these things in little bite sized chunks so you can immediately add things to your sales process to make it better. And this started at episode 836.

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851 – Another powerful way to get customers: Tom talks The Reason Why Technique

Today, we're going to talk about the extremely powerful copywriting technique called The Reason Why Technique. This is, of course, part of my series starting at episode 836 on copywriting techniques. Each episode is fairly short, but if you put these things into action, you are going to sell way more than you're selling now. So it's copywriting901.com.

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850 – A powerful way to gain business: Tom talks Testimonials

Today, we're going to talk about testimonials and how powerful they can be to help you sell stuff. And of course, this is part of my copywriting901.com series on copywriting. And, you know, I took a break on episode 849 and talked to Brian Richey. I put it right in the middle of the copywriting because I was able to get a hold of the guy, and it's such an important topic for you on ergonomics. You know, my back went out crazy from sitting in this chair for 30 years helping you. I'm sacrificing my health for you.

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849 – He’s got the knack to fix your back: Tom interviews Brian Richey

I'm here with Brian Richey, and I'm sticking this episode in the middle of my copywriting series that we've been doing the last couple of weeks, because the topic he's going to cover is so darn important for us entrepreneurs and really anybody that works in the way we work. And I kind of got my wake up call from sitting too long. Well, 30 years of it. But I got to the point where one little tweak and I'm screaming like a baby. I'm sitting in that easy chair, you know, working my internet stuff and helping my students and, boy, I got my wake up call.

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848 – Tell them what they need to buy: Tom talks Features and Benefits

Today, we're going to talk about features and benefits. This is part of my copywriting series starting at episode 836.

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847 – Get your visitors to buy: Tom talks Urgency and Scarcity

This is another copywriting technique called urgency and scarcity, and this is also one of the most beautifully illogical techniques in copywriting.

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846 – Guaranteed to increase sales: Tom talks Guarantees

Today, we're going to talk about guarantees. And of course, this is part of my copywriting series starting at episode 836.

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845 – Properly target your audience: Tom talks Who Is This For

It's another copywriting tip, very easy to implement, and it's called Who Is This For? And this is of course from my copywriting901.com program. And you need to to get copywriting skills so that you can sell more of your stuff.

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844 – Promote your products in new ways: Tom talks Top Ten Lists

Today, we're going to talk about top ten lists. This is an easy and interesting way to promote your product, and this is of course, part of my copywriting901.com program that you should pick a copy up. Because guess what? In all my years of business, starting in 1977, copywriting has been the number one skill in my entire business career. And don't get sucked into this AI stuff. Yeah, they'll jam out some sales letters for you, but you won't understand why things aren't working, and what to do about it. You know, these are the things you need to learn. But boy, I'll tell you what. It's made millions and millions of dollars for me and my students. I can't even calculate how much for my students. But you got to learn these things. Anyway, this is another very simple technique that you can add to your sales letter to make it better.

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843 – Tell stories to gain customers: Tom talks Stories and Case Studies

Today, we're going to talk about stories and case studies. These are powerful ways to show how well your product and service works. And this is a copywriting technique from my copywriting series. While my whole program on it is copywriting901.com, you definitely should check that out, because that's the number one skill writing copy in my entire business career, long before the internet started being able to write, copy and don't get sucked in at this, it is going to save you from writing copy. No, you have to know the techniques, know how to adjust them for your audience and all that stuff.

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842 – Widen your target audience: Tom talks Theory of Parallel Tracks

We're continuing on our copywriting techniques from my copywriting course, copywriting901.com, the fast track to writing words that sell. Today we're going to talk about the theory of parallel tracks, so you can attract more people or convince more people from one sales letter to buy.

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841 – Use these to grow sales: Tom talks Tracking Links

Today, we're going to talk about tracking links, and this is still a part of my copywriting techniques based on my course, copywriting901.com. And I'm not going to read off all the numbers, but starting at episode 836 til this one and a couple more will be doing copywriting stuff. And I have some other episodes on copywriting.

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840 – Don’t be afraid to use these: Tom talks Scare Tactics

Today, we're going to talk about scare tactics. Whoa. This is a copywriting technique based on my course, copywriting901.com. Now, I know this sounds extremely harsh and mean, but I assure you, when I explain how it works, you will see it's not mean at all.

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839 – Answer these to help your customers: Tom talks FAQ

Today, we're going to talk about Frequently Asked Questions. This is a part that you can add to your sales letter. This is all based on my copywriting techniques from copywriting901.com and you want to listen to these back episodes because these are little things you can add to your sales letter. They're very easy to add and you will increase your sales.

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838 – Another powerful way to increase sales: Tom talks Cost Comparisons

Today, we're going to talk about cost comparisons. This is another copywriting technique based on my course copywriting901.com. Episode 837 I talked about teasers that yeah, they're not that important for low ticket products, but very important for high ticket products. That was episode 837 and then 836 was bonus testimonials. That's another little known copywriting secret that you can add easily to your sales letters to sell more stuff. Also, your video sales letters.

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837 – Powerful way to hook your customers: Tom talks Teasers

Today, we're going to talk about another copywriting technique based on my course, copywriting901.com. And it's called teasers. And it's not as important for cheap products, but it's very important if you want to sell higher ticket items.

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836 – Very powerful ways to increase sales: Tom talks Bonus Testimonials

Today, we're going to talk about bonus testimonials. This is part of a copywriting series based on my program, copywriting901.com. The Fast track to writing words that sell. This can really increase your sales, and it can add up to a lot of money over time.

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835 – Don’t do these things: Tom talks How To Ruin Your Reputation

Today, I'm going to tell you exactly how to ruin your online and possibly your offline reputation. How about that? Now who else can you think of that would be so kind and loving and interested in your business, to show you how to ruin it? Well that's me. Anyway, there's certain things you can do that will hurt your reputation, and some of them you could do totally innocently just because nobody taught you. And this episode is going to protect you from the shame of a bad reputation.

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834 – Do this right to make money: Tom talks Demonetization

Today I'm going to talk about a demon. Wait a minute. Wait. My notes are wrong. Demonetization. Oh that's different. Well, it's bad both ways, I guess. You don't want that to happen if you want to make money from YouTube by getting part of the ad revenue when they play ads on your videos. So if you want that, want that money, you got to listen to this episode.

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833 – When you need to send BIG files: Tom talks File Transfer Services

Today we're going to talk about file transfer services. Let's say you shot the coolest video of your life, and you want your friends and colleagues to see it right away, or it's a business thing, you need to get somewhere quick. Well, it's probably way too big to email, and if you text it, it's compressed so small it loses its quality and power. So that's where file transfer services come in.

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832 – Don’t let the hijackers do it first: Tom talks Hack Your Website

Today's episode is Hack Your website. Yes, I said hack your own website. If you do it, it'll protect you from others hacking your site and it's pretty easy for them to do.

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831 – Cover yourself the right way: Tom talks CYA

CYA stands for Cover Your “Behind”. This is a method I've been using for years to win disputes. And I got a bonus tip to help you out.

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830 – Safety tips when traveling: Tom talks Electronic Security

Hey, we're going to talk a little bit about electronic security, especially if you're traveling. This episode kind of plays off my continued attention to satisfy both domestically and travel abroad. Your safety. I care about this, and a whole course on it is on brutalselfdefense.com. You won't believe some of the things that can happen to you, and you wouldn't even know what happened until it was too late if you don't listen to this episode and kind of get your head around the kind of things that are going on electronically that can screw you over.

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829 – Move your knowledge forward: Tom talks Holiday Improvement

Hey, we're going to talk about holiday improvement. I've been doing this for years, and it's really helped me in my professional and personal life and all my improvement efforts.

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828 – More tips for your Phone: Tom talks Phone Tips

I haven't done one of these episodes for a while, but these are phone tips. Now yeah, I use iPhone, but you know, Android pretty much has a lot of the same features, and so you just have to figure out how to do them on Android. And plus this isn't really a how to, it's what can you do. And then you can easily find some YouTube videos to show you the step by step if you can't figure it out on your own.

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827 – Know how much you can do: Tom talks Personal Bandwidth

Today, we're going to talk about personal bandwidth. In other words, how many projects can you comfortably handle at once? We'll check it out.

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826 – Terminate that dreaded JOB: Tom talks Side Hustles

Today, we're going to talk about side hustles. These are ways you can make money, mostly online, and maybe if you put some of them together, you can kick out that dreaded job you're going to every day.

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825 – Not all dangers are online: Tom talks Digital Marketing Danger

Today, we're going to talk about digital marketing and its dangers. Woohoo! Actually, I'm going to talk about the ergonomics of online marketing to keep you healthy. Why am I thinking about this? Because my back is killing me.

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824 – Do music the RIGHT way: Tom talks Royalty Free Music

Today, we're going to talk about royalty free music. Music can really help your productions out, but you do not want to get in trouble over it. And I've been there.

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823 – Sound Great Make Money: Tom talks 25 Tips on How to Sound Great

Today, I'm going to give you 25 tips on how to sound great. See, audio is the only medium where you can learn or be entertained while doing something else. So you really want to sound great. And it's easy to sound great nowadays, and you're competing against other people that are doing the things I'm telling you right now. So you don't want to sound terrible compared to your competitors. And another rule of thumb, people will put up with poor video. Even though I want you to shoot great video, but they will not put up with poor audio.

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822 – Start your day RIGHT: Tom talks Morning Routines

I'm going to talk about morning routines. And, I've interviewed over 400 guests on this podcast and almost all of them, I ask, hey, how do you start your day? What do you do? You get up early? Do you eat? Do you journal? Do you meditate? What do you do? And almost all of them had a morning routine that worked well for them.

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821 – Email is still king: Tom talks Five Emails That Made Money

Today, I'm going to give you a breakdown on five emails that made money along with all the explanation of what I did, what the purpose of it was, the psychology of it, the whole bit. It's part of my book, 50 Emails That Made Money, that breaks down 50 different ones that all made money, tells you what the subject line was, why it was done that way, what the individual paragraphs were for, all of that stuff.

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820 – Don’t let your business stop: Tom talks Playing While Injured

Today's episode is called Playing While Injured. How do you keep the money coming in when your injured? That's what I'm going to tell you in this episode.

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819 – The Art of Repurposing: Tom interviews Judith Briles

I'm here with Judith Briles, and she's going to talk about the art and magic of repurposing. That's music to my ears. What a dynamo lady she is, and I can't wait to hear what she did to get covered by the National Enquirer.

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818 – Make your website search better: Tom talks Improving Search Part 2

This is a second part of a two part series on improving search on both Google and on your website. Episode 817 was the first part on improving when you're searching to make yourself more efficient, and this one is on your site. Can people find the things that they want easily?

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817 – Level up on search: Tom talks Improving Search Part 1

This is part one of a two part series on improving search in both Google and on your website. In other words, can you find what you're looking for easily and fast? And can the visitors of your website do the same? Today, I'm going to be improving your search efficiency when you are searching for something, and Monday will be improving the search function on your website. That'll be episode 818, so watch for that.

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816 – Getting people together: Tom talks Running Retreats

Hey, we're going to talk about running retreats. Now, you don't have to have a big honking estate like I do to do retreats. You can do them in hotels and even a crazy yacht or something out in the wilderness all over the place. Now, if you do have a house, you can most likely get some great tax deductions for using as part of your business. And I'll be discussing that too in this episode.

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815 – Bad things for your website: Tom talks Top Fifteen Mistakes

Today, we're going to talk about a blog posting I wrote. It was around 2014 and it was called The Top 15 Mistakes People Make on Their Websites. And you know what? People are still making the same mistakes today.

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814 – Everyone loves a good story: Tom talks Story Emails

Today, we're going to talk about story emails. I put out one just this week and got a lot of interesting responses.

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812 – Using video formats the right way: Tom talks MOV vs MP4

Today, we're going to talk about some things you really need to get a handle on, and that is the video formats. They are really important on how you distribute video and shoot video and edit video and so forth. So it'll be pretty quick, but you'll learn the differences between movie files and MP4 files, and even Android has some other kind of files.

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811 – Compliance can be a profit center: Tom interviews Tom Fox

We're with a really great guy today. His name is Tom Fox. He runs the Compliance Podcast Network, but he's also got some twist to his background that has to do with children. I think you'll find interesting.

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810 – These will help your life and business: Tom talks Gadgets

Today, I'm going to talk about gadgets. These are gadgets that I have, and I'm going to break it down into some that I might buy and some that I would never buy. And these are things that make my life easier, safer, more productive and it's by far not a comprehensive list, because I got all kinds of stuff everywhere I couldn't even think of.

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809 – Operations is her game: Tom interviews Jhana Li

I'm here with Jhana Li and this lady, I've watched her a little bit and she uses the term badass all the time. But you know what? She's a badass when it comes to scaling a business and one of the smartest people we ever had on this show.

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808 – Comedy is serious money: Tom interviews Alfie Noakes

I'm here with Alfie Noakes and he's going to tell you how to make stand up comedy an actual moneymaking career, even though he was never a comedian himself. How about that? Now, in a former life, Alfie was a film journalist and a documentary maker, and he wrote and directed films on artists as diverse as Jennifer Lopez and all the way to Metallica. And here's the thing. Richard Gere really does not like him, but Jack Black really does.

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807 – Don’t get ripped off: Tom talks PPC Pilferage

Today's episode is called PPC Pilferage. PPC is pay per click. I'm going to be talking about reducing the amount of money that you get ripped off when using any pay per click system to advertise, and you most likely are getting ripped off. Now, I've got evidence.

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806 – Be a creator and make money: Tom talks ASMR

Today, we're going to talk about becoming an ASMR creator. Now, if you don't know what ASMR is, then you're going to find out on this episode and you may find that it's perfect for you. Now, for me, I don't want anything to do with it. Well, unless I was an ASMR eating creator and then I might like it.

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805 – Attract business with Charisma: Tom talks The Art of Rizz

Today, we're going to talk about the art of Rizz and what's Rizz you say? Well, that's the cool way to say charisma. Now we're going to talk about how that can attract business to you and also your personal life a little bit, but how you can increase your charisma.

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804 – Increase your income and grow: Tom talks Maximize Speaking

Today, I'm going to just give you a little primer on how to maximize your income any time you speak or do a presentation. You're leaving money on the table, figuratively and literally, if you don't use these tips, tricks and techniques. Would I steer you wrong?

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803 – You Ask Tom Answers: Tom talks Questions

Today, we're going to reach back to some of our episodes on when I answer questions that I get through email. There'll be a bunch of new questions here, and we do this once in a while for folks to learn and try new things.

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802 – How to be a Humble Alpha: Tom interviews Steven Kuhn

We're here in Vetpreneurs Month and we have a guest that I think is a record holder with us now. This is his fourth appearance here. His name is Steven Kuhn. This guy, I met him through the military stuff and he's got deep rooted beliefs in building trust and rapport. He's got this hit method, honesty, integrity and transparency. And, you know, we're all about that here.

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801 – Great Publicity is available: Tom talks Podcast Agencies

Today, we're going to talk about hiring a podcast agency, the pros and cons and the alternatives, both cheap and free. Now I'm a big proponent of being on podcasts for great publicity and warm introductions.

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800 – He’s The Comeback Coach: Tom interviews Richard Kaufman

We couldn't have a better guest on this momentous episode. His name is Richard Kaufman. He's the comeback coach. And when you hear his story of what crap he's been through and and came back and now is inspiring thousands of other tens of thousands of other people, you'll be amazed.

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799 – Helping veterans help themselves: Tom interviews Adam Bardwell

I'm here with Adam Bardwell and this is part of Vetpreneur Month. Every September, we honor our great veterans and the great things that they're doing. And I got to tell you, he's going to be so impressed with me because I can deploy my cat tourniquet gen seven on either my left or right arm in less than 25 seconds. How do you like that?

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798 – Take your website skills to the next level: Tom talks WordPress Full Site Editing

I'm here with my right hand, left hand, all hands guy, Larry Guerrera, who, by the way, has worked the back end of every one of these podcasts, 800 and some podcasts. So he knows what he's doing there for sure. I guess I should be careful saying working the back end, but it's technically what it is. So today, Larry's going to tell us about WordPress full site editing and all the changes that have happened on WordPress recently.

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797 – Creating a Positive Impact for Veterans: Tom interviews Richelle Futch

We're right in the middle or the beginning of Vetpreneur Month here. Every September, we honor our great veterans and I've got one of my superstar favorite veteran military spouses on with us today, Richelle Futch. And she's going to tell us about the great things she's been doing this year.

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796 – Veterans connecting Veterans: Tom interviews Jared Ledbetter

We're here again in September. It's Vetpreneur Month and we've got another great veteran on here. Jared Ledbetter is here from Carbon Digital.us and also from The Veteran Database that he's going to tell us about. He's a proud United States Marine Corps veteran and he's worked in supply and logistics for well over 15 years during the Marine Corps and as a government contractor and a federal employee.

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795 – Protect your sensitive data: Tom talks Encrypted QR Codes

It's Labor Day 2023, and I promise I'm going to make this short and sweet, and this is going to be a technical one that I don't even talk about hardly at all, but I want you to know about it so it'll be really quick. It's on encrypted QR codes. Now, if you don't know what a QR code is, I highly suggest that you listen to episodes 241 and 780. Basically, I'll tell you in a minute what they are, but you need to listen to those back episodes and to see all the cool things you can do with QR codes.

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794 – Lifetime memories in the making: Tom interviews Dustin Perkins

I'm here with Dustin Perkins and he is kicking off Vetpreneur Month. I got to tell you, I look forward every September to highlighting the great people that are doing great things in the entrepreneurial world and they were keeping us safe.

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793 – How to get a Great Deal: Tom talks Saving Money

Today, we're going to talk about saving money. Yes, I am all into making money, but if you make the money and save the money, it puts you way further ahead faster. Instead of blowing all the money that you make on worthless full retail things when you don't have to.

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792 – Beware and Be Aware: Tom talks AI Bias with Larry

Today is going to be a warning shot across the bow of artificial intelligence. It's going to be about artificial intelligence bias with my right hand, left hand man. I don't know what I can call him. Larry, the guy that you all know and love from doing the back end on all these podcasts. So he's front and center now because he's kind of a little AI freak lately since it came out. So we're going to have him on and tell you about the bias he's uncovered and what people are saying about it.

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791 – Rich Men, North of Richmond: Tom reacts to this song

This has to be the furthest I've ever departed from straight entrepreneur stuff, right? Even though it probably will have some entrepreneurial lessons in it this episode. But I'm going to do a reaction podcast to the historic and I mean historic song Rich Men, North of Richmond.

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790 – Use these to enhance your presentations: Tom talks Caricature and Cartoons

Now this is part of a series I'm doing on presentations and speeches based on my classic book. Classic, because it's been around a long time. Wake 'em Up Business presentations. And I still use the same techniques today. So today I'm going to talk about using caricature and cartoons and how to use these in presentations, especially if you have an international audience. I mean, everybody loves cartoons and comic strips and caricature and stuff like that, but it's especially important with international audiences.

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789 – Be a success as a trickster: Tom talks On Stage Tricks

We begin such good feedback on these presentation tips that can help build your business or if you want to be a pro speaker, or if you just forced at your job to be a presenter. Hey, this can lead to raises and career changes and promotions, but I like to use it to promote your business because, this is Screw the Commute. We don't want you going to that job every day if you can help it.

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788 – Presentations as smooth as silk: Tom talks Practice Methods

Today, I'm going to talk about presentation practice methods. It turns out this week is going to be about presentations, maybe a little bit next week, too. We'll see. But these methods will keep you on track even if an earthquake happens during your presentation.

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787 – Keep your audience focused: Tom talks Attention Gaining Devices

Today, we're going to talk about attention gaining devices. What the heck does that mean, Tom? Well, I did the intro to bomb proofing for your presentations and speeches when you have to do them to make sure that everything goes good. So I got such good feedback on that. I said, okay, well, maybe I'll do this week on presentation skills and and things. I'm not trying to make you professional speakers unless you want to be, but any time you have to do this or you need to do this, you want to make the best of it as you possibly can. So today we're going to talk about attention gaining devices. This is the whole basis of my Wake 'em Up speaking system.

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786 – Defuse your presentations: Tom talks Bomb Proofing

Yeah, yeah, yeah. I know. Sometimes you have to do a presentation either at work or to promote your business or something like that. Or maybe you like speaking and you want to improve on it. So this is going to be an introduction to bomb proofing. This is why no matter where I speak, I never, ever, ever bomb. And there's a lot of money on the line when I go, so I can't take any chances here. But this stuff will help you in all your presentations.

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785 – More Tips and More Productivity: Tom talks Ten Tips in Ten Minutes

Today, I'm going to give you ten tips in ten minutes, all on pretty much entrepreneur stuff.

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784 – Look what a Professional Immigrant can do: Tom interviews Kris Safarova

I'm here with Kris Safarova, and this is one prolific woman, let me tell you. And this one thing I got to ask her about this. She's co-chief executive officer of one of her companies and I'd never heard of such a thing having two CEOs. I think if I was going to do that, if anything good happen, I'd take the blame for it. And if the bad happened, I'd blame it on the other guys. I don't know how that works. And also, she's got an upcoming summit called The Author to Profit. I have been asked and very humbled to be part of it, so I'm looking forward to that coming up in October. And she is herself is a multiple bestselling author. And listen to this. She's a concert pianist at 13 years old. And then this other thing, she claims to be a professional immigrant. I don't know what that is either, but today she's going to talk and give us some real tips on authoring and writing. And I really loved one of her postings about six sources to knowledge, and I want to go over that with her.

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783 – More Questions More Answers: Tom talks Q & A

Today, I'm going to do one of my Question and Answer sessions. I do these periodically when questions start building up. So that's what we'll do today.

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782 – Living the American Dream: Tom interviews Brigitta Hoeferle

I'm here with Brigitta Hoeferle and she is educating and inspiring others from the heart. She's got degrees in marketing communication and this is, you know, I'm from the other side of the tracks. This is social pedagogy. That's way above my pay grade right there. That word and education. She's a highly qualified and professional international speaker. And today she's going to be talking about listening, communication, NLP and the laws of success.

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