Monday 7PM Eastern Mastermind Thanks - Screw The Commute

Monday 7PM Eastern Mastermind Thanks

You made a great decision investing in my Ebook Mastermind

The 12th and Final  MONDAY session is  7pm Eastern, June 20th, 2022

Zoom Link is always

See Assignments and Replays at the bottom of the page 

Prior to the first meeting please send me:

  • Any particular goals you have
  • Ideas you have for non-fiction ebooks (Just sample titles and a sentence or two about the topic.)
  • Best email and phone number to reach you

For each session, PLEASE BE ON TIME and reduce your distraction to simple chaos instead of maximum chaos. hahaha

Make sure you have the ability to take notes, have gone to the bathroom, and have some beverage and snacks available, if you need them.

Also, make sure you have a good internet connection and you know how to get your microphone and webcam working on a Zoom call.

If you don't know how to do this, get in touch with me right away and myself or Larry will walk you through it.

I'll talk to you then.

Tom Antion

Hey Kids! Larry here. If you run into any trouble using Zoom, please ensure you're using the LATEST VERSION first before you do anything else. Reach out to me at, let me know you're in this Mastermind and tell me what the issue is. I'll try my best to help you out!

In preparation for your first session read the Product Titling article below and download and read the PDF e-book Formatting document:

PDF E-book Formatting

Download your document here

We will be starting with a pdf ebook, then progress to a kindle ebook and then create a script for the audio book.

Along the way you'll learn how to sell it.

I can't wait to help you achieve your goals.




Send me if you want an accountability program and contact info, time zone, best times to talk. You don't have to participate in accountability

Listen to episode 1 and 130 Screw the Commute" podcast 

Read titling article (see above)

Read PDF Formatting Guide (see above)

Pick a Topic(s)

Create your Skeleton, Chapters, Start filling in

Resize an image in 

Add text to an image in 

Research PLR products

Research using "Look in" function of Amazon

Be able to record notes to yourself on your cell phone

Don’t wait till next Monday to start on this stuff.

Email me if you are having trouble with anything.

Choose your free ebook. Email me to tell me which one you want:

Ultimate Guide to List Building

JV: How to be in front of a million warm prospects in the next 90 days.

Kick Start Viral.

One Sentence Business Plan

50 Email ads that made me money

Kick Start guide to advertising your business online

How to Create an Online Income Generator in One hour or less

Wake ‘em Up Business Presentations

How to Get more people to show up for your webinars

Ultimate Guide to Professional Speaking

Repurposing: How to Sell Your Knowledge in 19 Different ways

Wedding Celebration Toasts

Wedding Celebration Speeches

Instant Eulogy


 Assignment for session two

Continue populating your pdf book with info.

Finish your copyright /disclaimer page and make sure you have an affiliate notice on it. 

Make sure you have a footer with at least the page number on every page

Decide on colors for inside book. Google "meaning of colors"

Get in the habit of putting in placeholders for graphics, make a folder for graphics, name them with a descriptive name and eventually where they will go in the book.

Numbering system  - oo1, 002 etc. with keywords in the graphic name.

Continue to learn 

Watch this video: 

Learn about Facebook Stories if you aren't familiar:

Make a Facebook Story  Ad or Post - 1080 x 1920

Make a Facebook Ad  or Post  1200 x 628

Note: on the ads or posts, don't worry whether they apply to your new book or not. Just learn how to do it. 

Get a free account at Canva and search for book covers

Take a first stab at a book cover OR

Commission a book cover from OR Upwork

Possibly Get an ebook cover generator.  

(Get a rough out of your cover however you choose to do so.


Assignment for Session Three

=> Continue collecting and resizing graphics using

=> Continue fleshing out the PDF E-book

=> Click Here to Download the Copywriting901 Transcript

=> Watch the Copywriting Webinar at the link just below:

=> You can purchase the full copywriting course at Use coupon code   MASTER25 

=> Start a separate file for copywriting for this Book. Start filling it with everything the person would learn, discover, or get if they had the book.

=> Start a separate file for general copywriting tips

=> Start a swipe file

=> If you want (it's not mandatory) to get my "secret weapon" for headline, and title generation ideas. This is my affiliate link.


Assignment for Session Four

=> Finalize the e-book cover

=> look at tons of book descriptions on Amazon 

=> Start roughing out the sales letter

=> Headline Generator,

=> Come up with a Guarantee

=> I suggest you purchase the book, ‘Words That Sell” by Richard Byan

=> Right click and "save image as" to grab a graphic off the web

=> Bonuses: Increase sales. Some people buy the entire product to get a unique bonus. One strategy with bonuses is that the bonus is not available anywhere else. Only with the purchase of the product.
Should be good enough to sell or you have sold. Free email subscription is not a bonus.

Odd numbers between 3 and 7, 3 is enough for a book.  

Types of Checklists, Special Reports, Consultations, Other ebooks, Cheat Sheets, White Papers, Mind Maps, Premium Content, Social Media Shoutouts, Interview on Your Podcast, For pre sales - acknowledgement in the book, Bonus from other marketers customized with your affiliate link.

Bonus 1 – XYZ (a $50.00 value)

Bonus Testimonials – If the bonus was so good and you have sold it before, someone probably gave you a testimonial. Put a testimonial pointed toward your bonus. 

=> Watch the kindle masterclass and take careful notes

=> Download and install Kindle Create Software
Play with it with something other than your book.

  • Kindle Direct Publishing recommended size — 1600 x 2,560 (1: 1.6aspect ratio)
  • Novels and Non-Fiction — 1600 x 2,560px x (1:1.5 aspect ratio)
  • Audiobooks — 3,200px x 3,200px (1:1 aspect ratio)


Assignment for Session FIVE

=> Add to Cart Graphic or Link with a command and a benefit. Not too soon, multiple locations, tracking links, 

=> Story Formula – Problem/ Intervention / Results (about someone else)

=> Finish the PDF Ebook 

=> Add any appropriate affiliate links or links to your site for further training (optional)

=> Start Adding Graphics

=> Do the best you can at roughing out your salesletter in Word

=> Do the best you can at roughing out your description for Amazon Kindle

=> Get really competent at using the kindle create software

Link to Kindle Create Tutorial:

=> Start exploring Kindle Categories (as seen in the Kindle Masterclass)


Assignment for Session 6

Finish the darn PDF Ebook

Pre Headline -

Theory of Parallel Tracks

Cost Comparisons – Apples to Oranges, Expensive that’s good, to something cheap that’s better

Teaser – A little later I’m going to tell you [something great], but right now I’m going to tell you [something else].

Salesletter Samples

Kindle Handout Can Be found here: 


Assignment for Session 7

Whatever you have done I want it by end of business this Friday

Kindle Conversion

No Tables, lists or footnotes Slide 110

Watch these videos: Slide 111 Slide 112-115 Slide 116 - 118 Graphics JPG only

Urgency / Scarcity

Recap Paragraph

Signature (Free Signature Maker) at Look in the right sidebar to find it.

P.S. (Article “What can you put in a P.S.”)   

Book: "Influence: The Psychology of Persuasion"

Session 8 Monday Replay 

Assignment Session 8 

Time to catch up

Testimonials / Reviews – Careful with incentives especially with Kindle

45 degree testimonials

Johnson Box

Upselling formula

Session 9 Monday Replay  

Assignment Session 9 

Send Book Cover for our gallery

Research Pricing

FAQ = Come up with at least 3 Frequently Asked Questions

Top Ten Lists - Doesn't have to be 10. Make it in reverse order.

Advertorial - Powerful way to sell.

Session 10 Monday Replay

Assignment Session 10

Read ACX Requirements: 

Google and Read About - Whispersync

Decide on Narrator or Do it Yourself

Full Podcast Course: Includes featured interview on "Screw the Commute" 
Use coupon code   Master25 

Differences between book manuscript and Audio Script: 

Fancier Ebooks - I'm not in favor of these at this time.   Fancy ebooks  (show sample Internet Marketing Ebook)

Pros: Look really nice and professional

Cons: Large file size, a little harder to create, People don’t want to print. Eat up entire ink cartridge. Nothing but trouble. Error messages. Claims to go both ways, blog to ebook and ebook to blog posting

Pros: You can work up your content a little at a time over time.

Cons: Enormous editing to make a coherent product, takes a long time to write your book one blog post at a time.

Session 11 Monday Replay

Assignment Session 11

Make sure pdf book is completed and proofread

Make sure kindle version is complete in Kindle Create Software

Audio Script ready  (should be easy) you may want to reduce number of graphs and pics

Decide on Sales process and if you plan to do more books.    Based on a popular public speaking keyword. Leads to membership site. 

Thrive Suite  $19.00 per month billed yearly (we give unlimited free training on this)  (we give unlimited free training on this)

Complete ebook on Shopping Cart

Runs on it’s own server so unlimited websites (can only dump into one checking account

Delivers digital files and the link becomes disabled automatically after 24 hours.

Session 12 Monday Replay

Assignment Session 12

Learn about paid traffic

Get and book your free training


Create at least 1 "brand new" non-fiction book . . . Gung ho folks can do as many as they want

Convert that book into the two most popular formats . . . PDF & the powerful Amazon Kindle

Create an audio script for your book . . . You'll be ready to get your book recorded and on Audible

Learn the pros and cons of super fancy e-books . . . They can be more trouble than what they're worth

Discover the important differences when writing e-books as opposed to print books . . . It won't make your English teacher happy LOL

Learn the techniques of marketing the books . . .All kinds of sales processes on your site. You don't want to hear crickets chirping after all your hard work is done

Find out all the ways to turn simple books into sales of much more lucrative products . . . The Big Bucks is in the Back End

Have accountability partners (including me) to help keep you on track

Now What?

Plans for the future Are you going to pursue this?

Other things you need to learn:

Social media Strategy, Chat bots, Blogging, Product Creation past ebooks, audio, video, membership sites, online courses, Basic Search engine Optimization, Ad Creation, email marketing, Viral techniques, direct to desktop technology, Podcasting, Mentor program, YouTube

Mentor Program will help you with all of this and more.

Getting the tools Shopping cart, Paypal account, Copywriting Course, Thrive Website builder. Fresh title, Books - "Words that Sell",  "Influence: The Psychology of Persuasion"

I may have an Email Marketing Mastermind starting soon. Watch for it. 

Refer people for commissions.

Download the pdf to learn how to refer people to me and earn commissions.

Download here.

Funny Graphic of Tom as Uncle Sam saying I want you in my mentor program.