Monday 7PM Eastern Mastermind Thanks - Screw The Commute

Monday 7PM Eastern Mastermind Thanks

You made a great decision investing in my Ebook Mastermind

The 12th MONDAY session is  7pm Eastern, September 19th, 2022

Zoom Link is always

See Assignments and Replays at the bottom of the page 

Prior to the first meeting please send me:

  • Any particular goals you have
  • Ideas you have for non-fiction ebooks (Just sample titles and a sentence or two about the topic.)
  • Best email and phone number to reach you

For each session, PLEASE BE ON TIME and reduce your distraction to simple chaos instead of maximum chaos. hahaha

Make sure you have the ability to take notes, have gone to the bathroom, and have some beverage and snacks available, if you need them.

Also, make sure you have a good internet connection and you know how to get your microphone and webcam working on a Zoom call.

If you don't know how to do this, get in touch with me right away and myself or Larry will walk you through it.

I'll talk to you then.

Tom Antion

Hey Kids! Larry here. If you run into any trouble using Zoom, please ensure you're using the LATEST VERSION first before you do anything else. Reach out to me at, let me know you're in this Mastermind and tell me what the issue is. I'll try my best to help you out!

In preparation for your first session read the Product Titling article below and download and read the PDF e-book Formatting document:

PDF E-book Formatting

Download your document here

We will be starting with a pdf ebook, then progress to a kindle ebook and then create a script for the audio book.

Along the way you'll learn how to sell it.

I can't wait to help you achieve your goals.




Send me if you want an accountability program and contact info, time zone, best times to talk. You don't have to participate in accountability

Listen to episode 1 and 130 Screw the Commute" podcast 

Read titling article (see above)

Read PDF Formatting Guide (see above)

Pick a Topic(s)

Create your Skeleton, Chapters, Start filling in

Resize an image in 

Add text to an image in 

Research PLR products

Research using "Look in" function of Amazon

Be able to record notes to yourself on your cell phone

Don’t wait till next Monday to start on this stuff.

Email me if you are having trouble with anything.

Choose your free ebook. Email me to tell me which one you want:

Ultimate Guide to List Building

JV: How to be in front of a million warm prospects in the next 90 days.

Kick Start Viral.

One Sentence Business Plan

50 Email ads that made me money

Kick Start guide to advertising your business online

How to Create an Online Income Generator in One hour or less

Wake ‘em Up Business Presentations

How to Get more people to show up for your webinars

Ultimate Guide to Professional Speaking

Repurposing: How to Sell Your Knowledge in 19 Different ways

Wedding Celebration Toasts

Wedding Celebration Speeches

Instant Eulogy

SESSION TWO REPLAY MONDAY (Tuesday because of July 4th) 


 Assignment for session two

Continue populating your pdf book with info.

Finish your copyright /disclaimer page

Make sure you have a footer with at least page number on every page and I suggest contact info

Decide on colors for inside book. Look at color chart

Get in the habit of putting in placeholders for graphics, make a folder for graphics, name them with a descriptive name and eventually where they will go in the book.

Spend more time learning

Make a Facebook Story  1080 x 1920 Pixels

Make a Facebook Ad 1200 x 628 Pixels

Listen to Episode 603 of my podcast - "Free Images"  - about 10 minutes 

Get a free account at

Take a first stab at a book cover OR

Commission a book cover from OR

Get an ebook cover generator. 

(Get a rough out of your cover however you choose to do so.

Get an account at and look through the  “Marketplace” 

Other Affiliate networks: 


Assignment for Session Three

Start to work on Copy

=> Make a file of everything they will learn, discover or get by having your book.

=> Start a separate file for general copywriting tips (swipe file)

=> Come up with 5 Features and Benefits and put them in bullet format. 

Coupon code below for


=> Continue collecting and resizing graphics using

=> Continue fleshing out the PDF E-book

=> Click Here to Download the Copywriting901 Transcript

=> Watch the Copywriting Webinar at the link just below:

=> If you want (it's not mandatory) to get my "secret weapon" for headline, and title generation ideas. This is my affiliate link.


Assignment for Session Four

Finalize the e-book cover

Just look at tons of book descriptions on Amazon and a list of my salesletter samples

Salesletter Samples

Start roughing out the sales letter

Pick a Headline,

Come up with a Guarantee,

Consider buying book "Words That Sell” by Richard Byan

Get an Add to Cart Graphic and create a Text Link with a command and a benefit.

Come up with 3 Bonuses:  

Sample Bonuses:  Checklists, Special Reports, Consultations, Other ebooks, Cheat Sheets, White Papers, Mind Maps, Premium Content, Social Media Shoutouts, Interview on Your Podcast, For pre sales - acknowledgement in the book, Bonus from other marketers customized with your affiliate link.

Watch the kindle masterclass and take careful notes 

Download and install Kindle Create Software

Play with it with something other than your book.

Get busy!


Assignment for Session FIVE

Coupon code for


Email Mastermind starts Tuesday August 2nd

Use coupon code

HOTEMAIL25 for 25% off.

Add to Cart Graphic or Link with a command and a benefit. You can put links in multiple locations and use tracking links to see what benefit got the most sales, 

Come up with a story with the Story Formula – Problem/ Intervention / Results

Finish the PDF Ebook (Heavy Emphasis)

Add any appropriate affiliate links or links to your site for further training (optional)

Start Adding Graphics

Do the best you can at roughing out your salesletter in Word

Do the best you can at roughing out your description for Amazon Kindle

Get really competent at using the kindle create software
Link to Tutorial:

Start exploring Kindle Categories (as seen in the Kindle Masterclass)


Assignment for Session 6

Finish the darn PDF Ebook

Pre Headline -

Theory of Parallel Tracks

Cost Comparisons – Apples to Oranges, Expensive that’s good, to something cheap that’s better

Teaser – A little later I’m going to tell you x, but right now I’m going to tell you Y

Johnson Box


Assignment for Session 7

Whatever you have done I want it by end of business this Friday

Kindle Conversion

No Tables, lists or footnotes Slide 110     Slide 111  Preparing Manuscript     Slide 112-115 Importing the Prepared Manuscript       Slide 116 - 118    Inserting and Formatting Graphics - JPG only

Urgency / Scarcity

Recap Paragraph

Signature (Free Signature Maker) on right sidebar at 

P.S. (Article “What can you put in a P.S.”)   

Book: "Influence: The Psychology of Persuasion"

Session 8 Monday Replay

Assignment Session 8 

Less new Stuff today so you can get the last stuff finished.

Most of the below items are things you need to think about for the future. Not necessary, 

Note on headlines: If it didn't make it as a main headline, it can be a subheading

Start collecting Testimonials / Reviews – Careful with incentives especially with Kindle

Be ready to get 45-degree testimonials when necessary

Upselling at Point of Purchase, Formula -  Product is Related, It's cheaper, and it's A deal. This always gets for me 30-50% of the people going for it.

"Thank you page selling."  Affiliates on Thank You page, Upsell Express with Sales letters with yes/no options that add the product to the original sale.

Upselling after the sale uses Autoresponders.

Session 9 Monday Replay

Assignment Session 9 

Book Cover - Send for gallery

Pricing end in 7,  Testing and competitive research, 

FAQ - Frequently Asked Questions. Loved by Google If you see in sales letter, it’s just bragging. 

Incognito mode. Search for stuff and google will give you FAQ’s More at bottom. Related searches.

Top Ten Lists Put in box, vertical skyscraper. Make your list.

Advertorial  - Could be a blog posting. Start converting the first part of your salesletter to advertorial format.

Session 10 Monday Replay 

Assignment Session 10

Changing to an audio Script

Read the article below about the stringent requirements to get your audio book on Audible

You do NOT have to comply with these stringent regulations to create an audio book you sell yourself.

Whispersync – If you want to participate, your audio book has to be near identical to kindle book

Narrator or Not: You must decide if you will record yourself or get a narrator. Free ones can be an 8 year commitment

Get the complete podcast course below. Full podcast course $297 includes a feature or special episode on Screw the commute

Coupon Code     Master25

Get a Good Dynamic Microphone, and make a good recording environment,

Read this article on the Differences between a book and an audio script. :

Fancier Ebooks - I'm not in favor of these at this time.

Video ebook. I’m ok with that.   Fancy ebooks  (show sample Internet Marketing Ebook)

Pros: Look really nice and professional

Cons: Large file size, a little harder to create, People don’t want to print. Eat up entire ink cartridge. Nothing but trouble. Error messages. Claims to go both ways, blog to ebook and ebook to blog posting

Pros: You can work up your content a little at a time over time.

Cons: Enormous editing to make a coherent product, takes a long time to write your book one blog post at a time.

Flip Page Ebooks 4 year old video has flash all over it.

Session 11 Monday Replay 

Assignment Session 11

Sales Process on Website

Home page is salesletter  

Home Page leads to salesletter on a page by itself for product AntionSiteHomePageToSpeakingEbook.jpg

Home page or sidebar leads to Products page which leads to individual sales letters


Blog post leads to product (advertorial)

Sales Process YouTube  33 thousand views sending traffic to a 97.00/year product

Squeeze page leads to excerpt or other lead magnet which leads to product

Thrive Suite  $19.00 per month billed yearly (we give unlimited free training on this)

Shopping Cart $129/mo or two free months if paying yearly  (we give unlimited free training on this)

Complete ebook on Shopping Cart

Runs on it’s own server so unlimited websites (can only dump into one checking account

Delivers digital files and the link becomes disabled automatically after 24 hours.

Liquid Web Affiliate link

Assignment 11

Make sure pdf book is completed and proofread

Make sure kindle version is complete in Kindle Create Software

Audio Script ready  (should be easy) you may want to reduce number of graphs and pics

Decide on Sales process and if you plan to do more books.


Session 12 Monday Replay

Assignment Session 12

Lesson for Last Session

Paid Traffic

Obsess on pay per click

Learn to put financial and time limits on your ads.

If you want to pause an entire ad, you must pause the "Campaign".

Best Bargains Youtube Instream ads

Amazon Sponsored Ads

Instagram Video Stories pointing toward your profile, i.e. get cheaper ads by sending people to the platform where you are advertising. 

Facebook ads (not much of a bargain)

Don’t boost

Make Multiple ads and watch the numbers

If you are going to do this, you must take deeper study.

We provide it in my mentor program.


Create at least 1 "brand new" non-fiction book . . . Gung ho folks can do as many as they want

Convert that book into the two most popular formats . . . PDF & the powerful Amazon Kindle

Create an audio script for your book . . . You'll be ready to get your book recorded and on Audible

Learn the pros and cons of super fancy e-books . . . They can be more trouble than what they're worth

Discover the important differences when writing ebooks as opposed to print books . . . It won't make your English teacher happy LOL

Learn the techniques of marketing the books . . .All kinds of sales processes on your site. You don't want to hear crickets chirping after all your hard work is done

Find out all the ways to turn simple books into sales of much more lucrative products . . . The Big Bucks is in the Back End

Have accountability partners (including me) to help keep you on track

Now What?

Plans for the future. Are you going to pursue this?

Other things you need to learn:

Social media Strategy, Chat bots, Blogging, Product Creation past ebooks, audio, video, membership sites, online courses, Basic Search engine Optimization, Ad Creation, email marketing, Viral techniques, direct-to-desktop technology, Podcasting, Mentor program, YouTube

Decide on joining my one-on-one Mentor Program 

Getting the tools Shopping cart , Paypal account, Copywriting Course, Thrive Website builder

Fresh title, Books: "Words that Sell",  "Influence: The Psychology of Persuasion", "Presuasion"

Refer people to me for commissions.

New Patreon Program: