You made a great decision investing in my Ebook Mastermind
The 12th MONDAY session is 7pm Eastern, September 19th, 2022
Zoom Link is always https://zoom.us/j/9067301756
See Assignments and Replays at the bottom of the page
Prior to the first meeting please send me:
For each session, PLEASE BE ON TIME and reduce your distraction to simple chaos instead of maximum chaos. hahaha
Make sure you have the ability to take notes, have gone to the bathroom, and have some beverage and snacks available, if you need them.
Also, make sure you have a good internet connection and you know how to get your microphone and webcam working on a Zoom call.
If you don't know how to do this, get in touch with me right away and myself or Larry will walk you through it.
I'll talk to you then.
Hey Kids! Larry here. If you run into any trouble using Zoom, please ensure you're using the LATEST VERSION first before you do anything else. Reach out to me at Larry@antion.com, let me know you're in this Mastermind and tell me what the issue is. I'll try my best to help you out!
In preparation for your first session read the Product Titling article below and download and read the PDF e-book Formatting document:
PDF E-book Formatting
We will be starting with a pdf ebook, then progress to a kindle ebook and then create a script for the audio book.
Along the way you'll learn how to sell it.
I can't wait to help you achieve your goals.
MONDAY 7PM Eastern SESSION ONE REPLAY
Send me if you want an accountability program and contact info, time zone, best times to talk. You don't have to participate in accountability
Listen to episode 1 and 130 Screw the Commute" podcast
Read titling article (see above)
Read PDF Formatting Guide (see above)
Pick a Topic(s)
Create your Skeleton, Chapters, Start filling in
Research PLR products
Research using "Look in" function of Amazon
Be able to record notes to yourself on your cell phone
Don’t wait till next Monday to start on this stuff.
Email me if you are having trouble with anything.
Choose your free ebook. Email me to tell me which one you want:
Ultimate Guide to List Building
JV: How to be in front of a million warm prospects in the next 90 days.
Kick Start Viral.
One Sentence Business Plan
50 Email ads that made me money
Kick Start guide to advertising your business online
How to Create an Online Income Generator in One hour or less
Wake ‘em Up Business Presentations
How to Get more people to show up for your webinars
Ultimate Guide to Professional Speaking
Repurposing: How to Sell Your Knowledge in 19 Different ways
Wedding Celebration Toasts
Wedding Celebration Speeches
SESSION TWO REPLAY MONDAY (Tuesday because of July 4th)
Assignment for session two
Continue populating your pdf book with info.
Finish your copyright /disclaimer page
Make sure you have a footer with at least page number on every page and I suggest contact info
Decide on colors for inside book. Look at color chart
Get in the habit of putting in placeholders for graphics, make a folder for graphics, name them with a descriptive name and eventually where they will go in the book.
Spend more time learning Ipiccy.com
Make a Facebook Story 1080 x 1920 Pixels
Make a Facebook Ad 1200 x 628 Pixels
Listen to Episode 603 of my podcast - "Free Images" - about 10 minutes
Get a free account at https://www.Canva.com
Take a first stab at a book cover OR
Commission a book cover from https://www.Fiverr.com OR
Get an ebook cover generator.
(Get a rough out of your cover however you choose to do so.
Get an account at Clickbank.com and look through the “Marketplace”
Other Affiliate networks:
SESSION THREE REPLAY MONDAY
Assignment for Session Three
Start to work on Copy
=> Make a file of everything they will learn, discover or get by having your book.
=> Start a separate file for general copywriting tips (swipe file)
=> Come up with 5 Features and Benefits and put them in bullet format.
Coupon code below for https://www.CopyWriting901.com
=> Continue collecting and resizing graphics using ipiccy.com
=> Continue fleshing out the PDF E-book
=> Watch the Copywriting Webinar at the link just below:
=> If you want (it's not mandatory) to get my "secret weapon" for headline, and title generation ideas. This is my affiliate link.
SESSION FOUR REPLAY MONDAY
Assignment for Session Four
Finalize the e-book cover
Just look at tons of book descriptions on Amazon and a list of my salesletter samples
Start roughing out the sales letter
Pick a Headline, https://www.thehoth.com/headline-generator/
Come up with a Guarantee,
Consider buying book "Words That Sell” by Richard Byan
Get an Add to Cart Graphic and create a Text Link with a command and a benefit.
Come up with 3 Bonuses:
Sample Bonuses: Checklists, Special Reports, Consultations, Other ebooks, Cheat Sheets, White Papers, Mind Maps, Premium Content, Social Media Shoutouts, Interview on Your Podcast, For pre sales - acknowledgement in the book, Bonus from other marketers customized with your affiliate link.
Watch the kindle masterclass and take careful notes
Download and install Kindle Create Software
Play with it with something other than your book.Get busy!
SESSION 5 REPLAY MONDAY
Assignment for Session FIVE
Coupon code for https://www.CopyWriting901.com
Email Mastermind starts Tuesday August 2nd
Use coupon code
HOTEMAIL25 for 25% off.
Add to Cart Graphic or Link with a command and a benefit. You can put links in multiple locations and use tracking links to see what benefit got the most sales,
Come up with a story with the Story Formula – Problem/ Intervention / Results
Finish the PDF Ebook (Heavy Emphasis)
Add any appropriate affiliate links or links to your site for further training (optional)
Start Adding Graphics
Do the best you can at roughing out your salesletter in Word
Do the best you can at roughing out your description for Amazon Kindle
Get really competent at using the kindle create software
Link to Tutorial:
Start exploring Kindle Categories (as seen in the Kindle Masterclass)
SESSION 6 REPLAY MONDAY
Assignment for Session 6
Finish the darn PDF Ebook
Pre Headline -
Theory of Parallel Tracks
Cost Comparisons – Apples to Oranges, Expensive that’s good, to something cheap that’s better
Teaser – A little later I’m going to tell you x, but right now I’m going to tell you Y
SESSION 7 REPLAY MONDAY
Assignment for Session 7
Whatever you have done I want it by end of business this Friday
No Tables, lists or footnotes Slide 110
https://youtu.be/C74YVUjznzY Slide 111 Preparing Manuscript
https://youtu.be/4TOiE0QwrLQ Slide 112-115 Importing the Prepared Manuscript
https://youtu.be/aixDpbHfEA8 Slide 116 - 118 Inserting and Formatting Graphics - JPG only
Urgency / Scarcity
Signature (Free Signature Maker) on right sidebar at https://www.CopyWriting901.com
P.S. (Article “What can you put in a P.S.”)
Book: "Influence: The Psychology of Persuasion"
Session 8 Monday Replay
Assignment Session 8
Less new Stuff today so you can get the last stuff finished.
Most of the below items are things you need to think about for the future. Not necessary,
Note on headlines: If it didn't make it as a main headline, it can be a subheading
Start collecting Testimonials / Reviews – Careful with incentives especially with Kindle
Be ready to get 45-degree testimonials when necessary
Upselling at Point of Purchase, Formula - Product is Related, It's cheaper, and it's A deal. This always gets for me 30-50% of the people going for it.
"Thank you page selling." Affiliates on Thank You page, Upsell Express with Sales letters with yes/no options that add the product to the original sale.
Upselling after the sale uses Autoresponders.
Session 9 Monday Replay
Assignment Session 9
Book Cover - Send for gallery
Pricing end in 7, Testing and competitive research,
FAQ - Frequently Asked Questions. Loved by Google If you see in sales letter, it’s just bragging.
Incognito mode. Search for stuff and google will give you FAQ’s More at bottom. Related searches.
Top Ten Lists Put in box, vertical skyscraper. Make your list.
Advertorial - Could be a blog posting. Start converting the first part of your salesletter to advertorial format.
Session 10 Monday Replay
Assignment Session 10
Changing to an audio Script
Read the article below about the stringent requirements to get your audio book on Audible
You do NOT have to comply with these stringent regulations to create an audio book you sell yourself.
Whispersync – If you want to participate, your audio book has to be near identical to kindle book
Narrator or Not: You must decide if you will record yourself or get a narrator. Free ones can be an 8 year commitment
Get the complete podcast course below.
http://www.kickstartcart.com/SecureCart/SecureCart.aspx?mid=80F7E224-BE3A-4CC7-8EA3-54567230DDEA&pid=b1be274312a041bdbaa3a47b70c58a42 Full podcast course $297 includes a feature or special episode on Screw the commute
Coupon Code Master25
Get a Good Dynamic Microphone, and make a good recording environment,
Read this article on the Differences between a book and an audio script. : https://www.tckpublishing.com/how-to-write-an-audiobook-script/
Fancier Ebooks - I'm not in favor of these at this time.
Video ebook. I’m ok with that.
https://Sqribble.net Fancy ebooks (show sample Internet Marketing Ebook)
Pros: Look really nice and professional
Cons: Large file size, a little harder to create, People don’t want to print. Eat up entire ink cartridge.
https://designrr.io/ Nothing but trouble. Error messages. Claims to go both ways, blog to ebook and ebook to blog posting
Pros: You can work up your content a little at a time over time.
Cons: Enormous editing to make a coherent product, takes a long time to write your book one blog post at a time.
Flip Page Ebooks
Session 11 Monday Replay
Assignment Session 11
Sales Process on Website
Home page is salesletter https://www.Copywriting901.com
Home Page leads to salesletter on a page by itself for product https://www.Antion.com AntionSiteHomePageToSpeakingEbook.jpg
Home page or sidebar leads to Products page which leads to individual sales letters
Blog post leads to product (advertorial)
Sales Process YouTube
https://youtu.be/9HptbqdNlkY 33 thousand views sending traffic to a 97.00/year product
Squeeze page leads to excerpt or other lead magnet which leads to product
Thrive Suite $19.00 per month billed yearly (we give unlimited free training on this)
Shopping Cart $129/mo or two free months if paying yearly
http://www.KickStartCart.com (we give unlimited free training on this)
Complete ebook on Shopping Cart
Runs on it’s own server so unlimited websites (can only dump into one checking account
Delivers digital files and the link becomes disabled automatically after 24 hours.
Liquid Web Affiliate link liquidweb.i3f2.net/5v3Pn
Make sure pdf book is completed and proofread
Make sure kindle version is complete in Kindle Create Software
Audio Script ready (should be easy) you may want to reduce number of graphs and pics
Decide on Sales process and if you plan to do more books.
Session 12 Monday Replay
Assignment Session 12
Lesson for Last Session
Obsess on pay per click
Learn to put financial and time limits on your ads.
If you want to pause an entire ad, you must pause the "Campaign".
Best Bargains Youtube Instream ads
Amazon Sponsored Ads
Instagram Video Stories pointing toward your profile, i.e. get cheaper ads by sending people to the platform where you are advertising.
Facebook ads (not much of a bargain)
Make Multiple ads and watch the numbers
If you are going to do this, you must take deeper study.
We provide it in my mentor program.
RECAP OF WHAT YOU WERE PROMISED AND WHAT YOU LEARNED
Create at least 1 "brand new" non-fiction book . . . Gung ho folks can do as many as they want
Convert that book into the two most popular formats . . . PDF & the powerful Amazon Kindle
Create an audio script for your book . . . You'll be ready to get your book recorded and on Audible
Learn the pros and cons of super fancy e-books . . . They can be more trouble than what they're worth
Discover the important differences when writing ebooks as opposed to print books . . . It won't make your English teacher happy LOL
Learn the techniques of marketing the books . . .All kinds of sales processes on your site. You don't want to hear crickets chirping after all your hard work is done
Find out all the ways to turn simple books into sales of much more lucrative products . . . The Big Bucks is in the Back End
Have accountability partners (including me) to help keep you on track
Plans for the future. Are you going to pursue this?
Other things you need to learn:
Social media Strategy, Chat bots, Blogging, Product Creation past ebooks, audio, video, membership sites, online courses, Basic Search engine Optimization, Ad Creation, email marketing, Viral techniques, direct-to-desktop technology, Podcasting, Mentor program, YouTube
Decide on joining my one-on-one Mentor Program https://www.GreatInternetMarketingTraining.com
Getting the tools Shopping cart http://www.KickStartCart.com , Paypal account, Copywriting Course, Thrive Website builder
Fresh title, Books: "Words that Sell", "Influence: The Psychology of Persuasion", "Presuasion"
Refer people to me for commissions.
New Patreon Program: https://www.Patreon.com/screwthecommute