424 – My mistakes will save you a ton of money: Tom talks Paid Traffic Tips
Now if there's one thing for sure that you must do, especially if you are new or relatively inexperienced in paid traffic, is you must obsess. In the early days, I made a horrendous mistake. I put an ad in on Friday. I didn't put in safeguards. I'm not even sure that they existed on the ad platforms in the early days. I got too busy over the weekend to check. By Monday, I owed Google $8000 and I had to pay it. Oh my God. It hurts me to even mention that. But know if it saves you, then I'm doing my job.
Click Here for Complete Show Notes, Resources, and Transcript