Podcast Episodes - Page 8 of 15

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540 – This is a powerful way to get customers: Tom talks Graphics

Graphics. I'll bet you, I have said the following at least a thousand times in my speeches and to my mentees. Here it is. Your website needs to look just good enough to represent you well, professionally. Let me repeat that. Your website needs to look just good enough to represent you well, professionally in some cases. I've used what are known as ugly websites and ugly videos to make a ton of money. And of course, any video with my face on it could be considered ugly. So don't worry about that.

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539 – He makes Success academic: Tom interviews Steven Greene

Dr. Steven Greene is a career educator and entrepreneur. He specializes in helping families and children to navigate their academic lives, and he supports entrepreneurs in their journey on the highway of success. He's the best selling author of the book Maximum Education. And he likes to bicycle. Yeah, that's really crazy when I heard that about him. He was, I think, a competitive bicycle guy, and he loves tennis and cooking, and he loves being around friendly and people and cats.

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538 – She’s a ball of fire and a fitness guru: Tom interviews Sandy Weston

We got Sandy Weston here. She's a keynote speaker and international podcaster, a three time published author and entrepreneur. Her whole life, she's owned and operated health and wellness companies for over 30 years. Early in her career, she became the first female trainer for the Philadelphia Flyers and spent many years as a media personality and as Philadelphia NBC 10's fitness expert.

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537 – More on how to do your own audio book: Tom talks Audio Book Update

This is my audio book update. So I recorded and edited my entire audio book. And boy, did I learn a lot in the process. I got to tell you, though, if you don't want to get your fingers dirty learning all this stuff, you can always go to a studio, pay a lot of money to have them produce the audio for you. You can even get a narrator to record it for you. I guess you could get someone to write the script, and in my opinion, before too long, why do we even need you? I'm more of a do it yourself guy.

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536 – Here’s what you can sound like: Tom talks Audio Book Sample

Today's episode is a freebie for you and a follow up from the last episode on getting ready to do audio books. Today, you are getting the intro, chapter one and chapter two from my book Online Joint Venturing, How to be in front of a million warm prospects in the next 90 days. This is from a practice session I did to make sure I'm doing things correctly, to be accepted by ACX and Audible.

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535 – You can record your own: Tom talks Audio Books

Today, I'm talking about getting ready to do audio books. Now if you're a podcaster, you've got all the things necessary to do this yourself. If you're not a podcaster, all you really need is a decent microphone and a quiet place to record. And if you're going to do the audio books, the next step might be once you get this stuff together. Go ahead and do a podcast as one of your promotional vehicles, and I'll be discussing microphone and recording equipment along with a bunch of other stuff today.

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534 – Merry Christmas from all of us: Tom talks Christmas Jokes and Trivia

All we're going to do today is Christmas jokes and Christmas trivia. How about that? None of the other stuff I hit you with all the time. Let's get right to it. I know you're going to be busy today. So here we go. I'm going to mix up trivia and jokes, and it's going to be a lot of fun.

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533 – Keeping your customers is GOLD: Tom talks Customer Retention

Today, I'm talking about customer retention. I'm not perfect at it by any means, but I do have customers that have been buying off me clear back even before there was a commercial internet, which makes it more than twenty eight years. So I think I might have a little bit of stuff to tell you here and on a webinar.

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532 – Now’s the time to get better: Tom talks Improvement Over the Holidays

How to improve over the holidays. Well, I've done at least one thing to improve my business or my personal business skills over holidays, as long as I can remember. And in many holiday seasons, I did more than one improvement. Maybe I wrote an e-book. Maybe I researched a list of affiliates to contact after the holiday. This holiday, I'm going to complete an audio book, and I'm improving my backup plan for all the websites and computers that I got going, so those are my goals for this holiday season.

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531 – Should you do both?: Tom talks Promo vs Catalog

Today, we're going to talk about doing a specific promotion. If that's the best thing for you or sending people to a catalog of your products. Which one is going to make you more money? Well, it's one of those things I think you should have both both specific promotions and a catalog, and I can't really, really tell you which one will make more money for you. But I'm happy to tell you about my experience, which is coming up on 28 years selling online.

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530 – Don’t lose those sales: Tom talks Shopping Cart Abandonment

Shopping cart abandonment. What is it? Well, it's when someone puts an item in your shopping cart and then never actually checks out. I'm going to give you tips and techniques to reduce or even eliminate this, so you can increase your business.

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529 – Brick and mortar is not the only way: Tom talks Adding Digital Products To Your Business

Digital products and adding them to your business or starting a business with them. So I'm talking about ebooks, online courses and to a lesser extent, software and apps. The big thing are online courses and ebooks. Now, basically, it's anything you can create for almost nothing and distribute for almost nothing. So basically, you're just selling electrons or giving away electrons.

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528 – The latest ways to increase your digital productivity: Tom talks Cell Phone Tips

Today's episode is on the latest cell phone tips I've found to be the most useful, both to increase your productivity and to get things done quicker with less effort.

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527 – New image format makes your site load faster: Tom talks WebP Image Format

I'm going to talk today about the WebP image format. This format for your images is 25 to 34% smaller than comparable JPEG images and 26 % smaller than similar PNG images. Jpeg is what most of you probably know about. PNG is a little bit fancier, but those are the big kahunas. And I might add the file size is way smaller, but the image quality is identical. In other words, your pictures and graphics will look just as good, but they'll load way, way faster, making both your visitor and Google love you.

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526 – Get more customers and boost your business: Tom talks Engagement Techniques

Social media IS the necessary evil, but it doesn't mean you can't use it to your good advantage. I give you tips, tricks and techniques in this episode to help you do just that.

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525 – Increase your website’s search engine “value”: Tom talks Internal Linking

We're talking about internal links in your website, so this is very easy to do what I'm going to talk about. This is a primer. If you just do what I tell you in this episode, you're going to jump way ahead of competitors that don't know this stuff.

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524 – Learn the tips and tricks of Hollywood: Tom talks Beginning Videography

Creating professional looking videos doesn't have to cost an arm and a leg. Tom's been doing that for years without spending wads of cash, and his secret weapon is on this episode. We talk about how to get the most out of your camera and lighting, using slow motion and time lapse, and using the tips and tricks of more expensive video creation on a small budget with everyone's favorite Video Guy, Marc Bullard.

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523 – Can you pass a Social Media Microtest?: Tom talks Social Media Strategy

Social Media. Well, now why do I call it a necessary evil? The thing is you are expected to have it. Whether it's doing anything for you or not is a different story, but you're expected to have it. The first place someone is going to check you out is your social media, if they want to do business with you, so they want to make sure you are current and you're a real person.

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522 – Make great videos without spending a fortune: Tom talks Beginning Video Editing

Creating professional looking videos doesn't have to cost an arm and a leg. Tom's been doing that for years without spending wads of cash, and his secret weapon is on this episode. We talk about all that and how to get a Hollywood look on a small business budget with everyone's favorite Video Guy, Marc Bullard.

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521 – These are the backbone of your website: Tom talks WordPress Plugins

WordPress plugins are part of the engine that drives your website. In order to get the most from that website, you need to understand what plugins are, how they work and which ones you should use. We talk about that in this episode with Tech Sensei, and everyone's favorite IT Guy, Larry Guerrera.

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520 – These will help you move and respond faster: Tom talks Marketing Tools

Marketing tools can be powerful ways to increase your business, get more customers and service those customers without pulling your hair out. There's lots to learn here, so take good notes and follow through. Your business can grow if you work smart.

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519 – Increase sales and be more efficient: Tom talks Ask Me a Shopping Cart Question

Today we'll talk about shopping carts, why you must use one, why PayPal is NOT a substitute for a good shopping cart and lots of other things that will help increase your sales.

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518 – How to make money on others’ products: Tom talks Ask Me an Affiliate Marketing Question

Today we're doing ask me an affiliate marketing question. Now this is going to be from the perspective of you promoting other people's products for a commission. I've made millions of dollars doing this and and even though it's not that complicated, there are specific things you need to know, and that's what I'm going to tell you in this episode.

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517 – Make Pinterest’s algorithm like you: Tom talks Pinterest for Advanced

This is going to be Pinterest for Advanced and this is all based on a webinar I hosted with Daniel Hall and John Kremer, and this was the only webinar I've ever hosted where it was so good, the attendance went up in the middle of the event because people were telling their friends about it while it was going on.

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516 – More of the How and Why of Podcasting: Tom talks Ask Me a Podcast Question Part 2

Today we're going to talk about recording environment, preparing to market, getting guests, marketing inside your episodes, launch teams, pre-recording and a bunch more. Plus, I'm going to tell you how I got invited to the White House and got a speaking engagement where I never should have gotten one, just by being a podcast host.

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515 – The How and Why of Podcasting: Tom talks Ask Me a Podcast Question Part 1

This is part one of a two part series called Ask Me a Podcast Question. Man, I've done a lot of podcasts. There's five hundred and fifteen of my own here, and I don't know how many hundreds of others I've done recently on other people's podcasts, so I know a little bit about podcasting.

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514 – Move to the next level of targeted traffic: Tom talks Pinterest for Intermediates

We're going to talk about Pinterest for intermediates. I'm going to concentrate on getting set up and the two main parts of Pinterest, which are boards and pins.

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513 – Get better on stage: Tom talks Ask Me a Great Speaking Question

Today's episode is Ask Me a Great Speaking Question and episode 512 was Ask Me a Speaking Business Question. You have to have both if you really want to make money as a pro speaker because if you don't have the business part, you'll probably not make much money. You won't know what to do with contracts and agreements and deposits and stuff like that.

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512 – Up your Speaking Game: Tom talks Ask Me a Speaking Business Question

We're talking about Ask Me a Speaking Business question. If you've ever thought about being a speaker, or if you are a speaker, there's two things you have to master in the business of speaking, which is what I'm going to talk about today.

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511 – Get massive amounts of FREE targeted traffic from Pinterest: Tom talks Pinterest for Beginners

Talking about Pinterest and how you can use it to really drive traffic, cold traffic, to your websites, etc. It's a powerful tool and different from other social media.

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510 – Be a product producing machine: Tom talks Ask Me a Product Production Question

We're going to do an Ask Me a Product Production Question episode. Last one was Ask Me a Video Question. So we're going to be doing a lot of these and I'll be doing more product production website questions, all kinds of stuff in the future.

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509 – Create the best video you can: Tom talks Ask Me a Video Question

In this episode, I focus on the questions I've gotten on video and all things connected to it. Be more efficient and improve the quality of your videos and the audio with them.

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508 – More ways to do things faster and better: Tom talks Cell Phone & Tablet Automation

Cell phone and tablet automation. I am on iPhone and iPad. So the thing is folks, if you're on Android or some other tablet, all of them kind of follow suit with these features. Yeah, iPhone claims that they rolled out stuff first, right? Who cares, right? The fact is, is that almost all of the things I talk about are available on your other platforms if you happen to be on other platforms.

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507 – Another set of queries from the Grab Bag: Tom talks Ask Me a Question

I've got another set of questions from my bottomless Grab Bag, all from listeners like you. We're going to cover a variety of things in this episode. Listen up and learn!

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506 – New and novel ways to sell: Tom talks Ask Me a Selling Question

I've been doing a lot of ask me a questions because I got so darn many questions coming in all the time. But this one is going to be ask me a selling question. So if you really get serious about any of the topics I cover in this episode, it's going to mean at least an extra million dollars over your career.

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505 – A panoply of potpourri from our listeners: Tom talks Ask Me a Question

I'm going to do another ask me a question session because there's just so darn many questions I get all the time and I guarantee you don't know the answers to all these questions.

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504 – One of my few idols in this business: Tom interviews Mark Joyner

Mark Joyner is an author, inventor and a serial entrepreneur. He's currently serving as founder and CEO of Simpleology, a web application that helps people and teams get more done faster. He started as the first e-book publishing company, the first online ad tracking company, the second pay per click search engine and he invented the tracking pixel. And he also started a website called Start Blaze that went to number thirty six globally within six weeks of launching with zero dollar ad budgets.

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503 – What’s a developmental book editor?: Tom interviews Dan Janal

Dan Janal works with top business leaders as a book coach and ghostwriter, and no matter where you are in the book writing process, Dan can help. He's written more than a dozen books, and as an Award-Winning newspaper reporter, he's interviewed President Gerald Ford and First Lady Barbara Bush and a whole bunch of other luminaries and every entrepreneur should write a book.

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502 – Easy way to get higher search rankings: Tom talks Title Tags

Title tags. I will give you the ins and outs of title tags and why they are so important. Also, what you can do to make your WordPress sites get some love from the search engines. If you want to be found, pay attention and take good notes!

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501 – More stellar questions from our Grab Bag: Tom talks Ask Me a Question

I've got more great questions from our listeners on a variety of subjects. And I have the answers! Membership sites, Audience temperature, Quora, Title Tags and more.

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500 – Special 500th Episode: Tom talks Antion Success Method

This episode is loosely based on a eulogy I wrote for my father in the year 2000, where I wrote down 10 leadership tips I learned from him since I was a little boy. I'll be throwing in some other ones and some spin offs as we go along. What I plan on doing is popping back and forth from that eulogy to my commentary. I want to make sure you get some learning points on things that you can do to really be much more successful in your life and in business.

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499 – See past your cognitive bias: Tom talks Functional Fixedness

Learn all about Functional Fixedness and how it affects your business and personal life. Yes, it sounds way out there, but I'll make it all clear for you in this episode.

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498 – QR codes, Flash Briefings and Google Oh My: Tom talks Ask Me a Question

I've got more great questions from our listeners on a variety of subjects. And I have the answers!

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497 – Life’s challenges didn’t stop this vet from helping others: Tom interviews Caleb Blair

Caleb Blair is here. He's a young serial entrepreneur that started in the construction industry and has transitioned into marketing after struggling most of his life with mental health issues. He found healing and understanding human behavior and psychology. He now operates projects ranging from mobile apps, digital marketing, finance and even wilderness retreats in Alaska. And he has a company called Monkey Wrench Marketing.

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496 – The Grab Bag runneth over with questions: Tom talks Ask Me a Question

This is Ask Me a Question, so here's some of the questions I get. I get hundreds of them every week, so here we go.

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495 – The guilt of deployment may never go away: Tom interviews James Felts

James Felts is here. He's a devoted father and husband to three beautiful girls and he prides himself on the three P's: professionalism, personality and perseverance. And he co-founded with Marty Martinez Joint Task Force 214. And James and Marty started the Lounge with Legends Show, which is dedicated to celebrating veterans success and countering the narrative that veterans are all broken misfit toys.

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494 – Can driving a forklift help your web design?: Tom interviews Jared Ledbetter

Jared Ledbetter is here. He started out with WordPress after WooCommerce came on the scene and he eventually migrated to Shopify. And, you know, back in the early days, there weren't any easy web builder options for WordPress like there are today. So, he had to learn HTML, which I want nothing to do with. I probably know just a tiny little fraction. Once in a blue moon, I need to know something about it. But guys like him have minds like steel traps.

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493 – Gray man/woman businessperson or not?: Tom talks The Gray Man Theory

See, Gray Man theory historically, is the idea that before or during an emergency, you can blend in with the crowd. I mean, you might be fully prepared for whatever the emergency is, but you don't want to become a target for people that want to take what you have. That was the gray man theory. Now, I didn't invent the idea of the Gray Man, but many people like me have used it successfully in business. Now, you may have heard stories of this concept on TV and not even realized what you were hearing.

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492 – She’s diabolical and dialectical: Tom interviews Richelle Futch

For over 20 years, Richelle Futch has been a licensed clinical social worker. She's a Marine Corps veteran and an active duty military spouse. Her military spouse is a special forces engineer, and during her military service, Richelle worked in the finance field, and she's currently CFO and co-founder of Green Zone Training. She's got extensive training in dialectical behavior therapy, and she's also the author of Her Ruck, Inside the Emotional Backpack of Military Wives.

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491 – The coolest umbrellas you’ll ever hear about: Tom interviews Niurka Castaneda

Niurka Castaneda is an Army veteran and media host of Amor Umbrella TV. That's a TV show that is set in giving and restoring hope one story at a time, in order to help heal and empower our military families to live in alignment with who they are and who they can be.

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490 – More Question Grab Bag goodness: Tom talks Ask Me a Question

Tom is here with another Ask Me a Question, full of good queries from our loyal listeners, followed by hard won answers from Tom.

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489 – Don’t let this episode “rub” you the wrong way: Tom interviews John Fuhrman

John Fuhrman's here. He returned to his birthplace of Winter Harbor, Maine, and he had this wild idea to build a veteran owned barbecue, dry rub company in a lobster village. And his unique blend of spices and Maine ingredients, good quality ingredients, not sawdust, like a lot of the big companies throw in stuff, has won awards and competition in cooking contests, and now it's sold across the USA.

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488 – Crayons Ready to Eat: Tom interviews Frank Manteau

We're here with Frank Manteau. And just six days after graduating high school, he was in the Marine Corps boot camp at Parris Island, South Carolina. And now he's a veteran of the United States Marine Corps. And we really thank him for his service. He ended up a sergeant. And when you see his picture, he looks like a sergeant that you would not want to mess with.

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487 – Up your speed and security when on the road: Tom talks Portable WiFi

Talking about portable Wi-Fi and they're sometimes called travel routers. I want to tell you what it can mean for your business. If you only work your business while sitting home and you have a solid Internet connection, then this episode would only apply to you if you travel once in a while and are always frustrated with poor and insecure hotel Wi-Fi or if you enjoy sitting at a coffee shop working on your tablet or laptop. But if you're a “road warrior”, this could make a big difference on the road.

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486 – He’s the Non-Profit Architect: Tom interviews Travis Johnson

Travis Johnson is a Navy guy, and he's going to probably look funny at me when he finds out I turned down an appointment to the Naval Academy. He's got the Nonprofit Architect Podcast. Shares his perspectives as the former vice president of books by vets, and he's a board member at the Shine Foundation. He's a volunteer with 1300 plus hours of volunteering. He's really paying it back and paying it forward, and he's helped raise more than a half a million dollars.

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485 – He’s the King of Franchises: Tom interviews Joel Stewart

Joel Stewart is a United States Navy veteran. He's the founder of the International Franchise Marketplace and the CEO of the Veteran Franchise Initiative. He's a certified franchise consultant and he's a franchise navigator. He's got an MBA, he's an engineer. He does all this great stuff. He's a speaker, author and a guy dedicated to helping you escape career prison.

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484 – More great questions from the Grab Bag: Tom talks Ask Me a Question

Ask me a question. Tom is back with more from his grab bag full of questions! You, our loyal listeners, ask, and Tom has the answers you seek! Take notes and listen carefully. More goodness to learn and to make your life and business better.

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483 – I’m Not In The Mood

Tom's thoughts on the news from Afghanistan.

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482 – “Captain Hoff” is a business incubator expert: Tom interviews Steve Hoffman

Steve Hoffman, also known as Captain Hoff, is the captain and CEO of Founders Space, one of the world's leading startup accelerators. Founders Space was ranked the number one incubator for overseas startups by Forbes and Entrepreneur magazine. Steve is also a venture investor, a serial entrepreneur, and he's the author of several award winning books, including Make Elephants Fly, Surviving a Startup and the Five Forces. And we're going to talk about going in depth a little bit on surviving a startup today.

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481 – A “Short” Episode with Big Results: Tom talks YouTube Shorts

YouTube Shorts are the latest social media offering that you should look at seriously for your business. I gave you the scoop on what it is and how to use it to maximum effect.

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480 – He’s spoken in 65 countries: Tom interviews Frank Furness

Frank Furness is a CSP, that's a certified speaking professional, and that means he's organized. He's a best selling author and international sales and technology speaker, and he travels between his homes in London, Spain and Florida whenever they'll let him back in a country that is, and he's presented in 65 countries now. He's a regular speaker at Entrepreneur's University and his clients include the British Olympic team, Sporting Champions and Sport England.

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479 – Ladies, Step Into Your Greatness: Tom interviews Lauren Resnick

We have Lauren Resnick here. She is an architect by trade, but an experienced project manager for projects such as the Whitney Museum of American Art in New York City. She's a speaker. She's an author and a power coach who helps female leaders pivot from their 9 to 5 to a fulfilling entrepreneurial life.

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478 – Simple method of laying out your website: Tom talks Web Development

Web Development. You can spend a lot or you can spend a little. It all depends on how much you want to learn and grow your business. Most of this stuff is not hard at all, but your willingness to do it right the first time makes all the difference.

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477 – More from Tom’s grab bag of questions: Tom talks Ask me a Question

Ask me a question. Tom is back with a grab bag full of questions from his fans and listeners, and has the answers you seek! Take notes and listen carefully. Learning is all over this episode, as it is with every episode.

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476 – He’s back with more audio tips and stories: Tom interviews Mike Stewart

Mike Stewart's the president, founder of Stewart Internet Solutions. It's an Internet consulting agency and services company, and it's in Nashville, Tennessee, used to be in Atlanta. Mike's composed countless radio jingles, television scores, and he's produced and performed with some of the big names. It would take the whole podcast to read this guy's bio because he's really been there and he has a gold record. I'll have him tell you about that.

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475 – Don’t let your pitches sound like Blah, Blah, Blah: Tom talks How to Pitch a Podcast

I have seen hundreds and hundreds of pitches to get on my podcast. And I got to tell you, many of them, I just zone over, I can't even read them. My eyes glaze over and all I see is blah, blah, blah, blah, blah. “I help small business people”. And even worse than that is “I work with big companies”. Well, that pretty much proves they're wrong for my show and they didn't do their homework. And then they have the gall to say that they're perfect for my show.

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474 – Don’t want to start from scratch?: Tom interviews Jaryd Krause

Jaryd Krause. He used to be a plumber and he was working 60 plus hours a week and he hated it. Fast forward to today. He now owns multiple online businesses himself. And many of his clients earn thousands to tens of thousands of dollars per month from their businesses they bought working with Jaryd. His Buying Online Businesses podcast is rated in the top three best passive income podcasts online.

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473 – Stay away from saboteurs: Tom interviews Emily Harman

Emily Harman's here. She's a graduate of the U.S. Naval Academy. Emily served her country for 38 years and she was a naval officer. And Emily's coaching now is focused on helping men and women create a life they love living while achieving new heights of authentic success in their personal and professional life.

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472 – Become a Superuser with your smartphone: Tom talks Smartphone Tips

So first of all, some of these things you might say, Tom that's so simple. Well, I work with so many people, and I got to tell you, they just don't know these things. So if you know any one of these great. Wait till the next one. I'll bet you. I guarantee you there's one here you don't know about.

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471 – More very important queries from our listeners: Tom talks Ask me a Question

We have another Ask me a Question session. I get hundreds and hundreds of questions a week and hundreds of thousands over the course of my career. So I've got plenty of material for a lot of little things that can make a big difference in your success online or just in business in general.

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470 – Advice from a Billionaire: Tom interviews Julio Gonzalez

Julio Gonzalez is the founder and CEO of Engineered Tech Services. That's the country's largest specialty tax engineering firm specializing in federal tax incentives, IRS compliance and standards and tax issues for all business sizes. He's also an author and member of the Forbes Financial Council.

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469 – Simple things you can do to be found by Search Engines: Tom talks Basic SEO

I don't want you depending on SEO or spending money on an SEO firm. You should be able to implement what I tell you today. And I'll have a few things that you shouldn't do. And I'll have a couple things that if you were if you had a little bit of cash, you could have a geek do for you, but not a lot of money and not a lot of time invested.

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468 – And our listener questions just keep coming: Tom talks Ask me a Question

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467 – More queries from our listeners: Tom talks Ask me a Question

We have another Ask me a Question session here. I get hundreds and hundreds of questions a week and hundreds of thousands over the course of my career. So I've got plenty of material for a lot of little things that can make a big difference in your success online or just in business in general.

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466 – The best SEO payoff in time and effort: Tom talks BackLinks

Backlinks. These are one of the unsung heroes of SEO or search engine optimization. Do them wrong and you'll pay the price. Do them right and you'll benefit from increased sales, increased business and more money in your pocket.

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