We're back with another copywriting technique called Urgency and Scarcity. Now, let me ask you a question. When you're selling something, when do you want the money? I hope you said now. Well, that's what we're going to talk about today. How to illogically, yet ethically, get people to buy now instead of waiting.
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Today, we're going to talk about bonuses. Now bonuses, this is another copywriting technique, absolutely increased sales, but there's lots of details to use them properly to make you the most money.
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Today, we're going to talk about abbreviations. If you know these abbreviations, people will actually think you know what you're talking about. And it's good to have people know that or think that you know what you're talking about, because you're less likely to get ripped off on things.
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Today, we're going to talk about a copywriting and speaking technique called Stories and Case Studies. Very powerful social proof.
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In this episode, I'm going to tell you about a simple program I use to take samples, or you could maybe call them preview segments or teasers of my full content to whet people's whistles so they want to consume the full version of the content.
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Today, we're going to talk about Beginner's artificial intelligence. Wow. That's what a lot of people say I have. Well, what is this? I'm going to tell you about that, and I'm going to concentrate on a thing called Chat GPT. And it's going to do a ton of things for you. And right now, you can even make money with it.
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Dr. Rob Garcia is a returning guest to Screw the Commute. This former high school dropout, turned PhD, is a serial entrepreneur that teaches business visibility. He is the founder of SHIFT Magazine and an Air Force veteran still serving in the Reserves. He is also the Director of Strategy for San Diego's IQ Media, the largest independent media company in Southern California.
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Today, we're going to talk about a powerful and easy thing to implement called a Cost Comparison. This is a copywriting technique to make people feel like your product or service isn't really that expensive compared to the big benefit they'll receive by purchasing.
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Today, I'm going to cover a critical copywriting technique called The Reason Why Technique. And many of you know, I claim that copywriting is the number one skill I've developed in my, I think it's going on 46 or 47 years of formal business. This is an element that you can start using immediately to increase your sales.
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Today, we're going to talk about a free piece of software that could literally change the course of your life and your business. I'm talking about Kindle Create software. This will allow you to turn tons of things you may have already written, easily into the Kindle format so you can put them on sale on Amazon and take advantage of their hundreds of millions of customers. Amazon Kindle is one of the best small business opportunities available where you can leverage the power of Amazon for free to bring in money and expose you to those hundreds of millions of Amazon customers.
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Today, we're going to talk about hashtags. I've been using them a lot lately because of my work on TikTok. And you know, hashtags have only been around since around 2007, but they're one of the Internet things that has stood the test of time and are actually increasing in use. And if you're not using them, it's free to do, but it can really, really help you out. And I'll explain that today.
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Author, blogger, and branding guru Kim Derrick Rozdeba has guided some of the Fortune 500's oldest and most iconic brands. He has over three decades of strategic planning, branding, and executing multimillion-dollar advertising and marketing campaigns, PR, and corporate communications in the agriculture, pharmaceutical, petroleum, airline, telecommunication, and automotive industries.
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I'm here with Jonathan Zacks, and Jonathan has figured out a way to make people show up, or get a way higher percentage of people showing up, when they have an appointment with you. And that can mean a lot of money, a lot of money to most of you out there.
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Today, we're going to talk about my first 28 days on TikTok. I'm not an expert on this. We're talking about six weeks of me paying attention to TikTok. Two weeks of study and four weeks basically, of being on. I still have a lot to learn. And this is kind of like all of these other things. They all have minute details and they change rapidly. That's why you need some fanatic like me to help you keep up with this stuff.
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Bret Ridgway is here. He's a 25 year veteran of the speaking industry. He got his start handling the back of the room sales tables at around 150 Internet and information marketing conferences. That's where I met him. And that led to the formation of Speaker Fulfillment Services, the company that handled product fulfillment for speakers, authors and information marketers. And now he's working with entrepreneurs and business owners who want to launch a second career as a speaker.
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I'm here with Stormy Knight and she's going to talk about search engine optimization, which people listening to this show know I have ragged against for years. But she concentrates on local SEO and reputation management and those kinds of things, which absolutely if you're going to do something local, which I want you to, to expand your local business using digital products so you can bring in extra cash flow.
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Today, I'm going to talk about some of the TikTok techniques I'm trying to incorporate in my videos. Now, I always have to mention I am not an expert at this. I'm taking you along on my journey. This is about the third week. Next week, I'll give you an update on the first month of how I've done on TikTok.
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Today, we're going to talk about keywords in your face and those of you that have been listening for a while, know how the lack of keyword research is the number one mistake I see people making online.
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Today, we're going to talk about shooting vertical video and all the tips that goes along with that. The reason I'm doing it is because I've been doing lots of it lately, with my TikTok efforts probably shot 70 of them in the last couple of weeks. So I want to tell you about some of the tips to make it easier on you to do it.
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I'm here in the second week of my efforts on TikTok. And again, I'm not going to get into any of the controversy over whether they're going to kidnap my whole family and put us in slavery. I know everything they say about TikTok, but I've got to use it to my advantage. And I'm learning a lot this week. I mean, you get better and better as you work it. And I'm turning out good videos faster.
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For the past seven years, Marin Istvanic has gone from a freelance contractor to head of performance at Inspire Agency, and he's also a partner in a few of their in-house brands that he helped to scale. And he's also a two time geek out speaker and a one time affiliate World Asia speaker. Now, in the past 12 months, listen to this, he spent over $30 million on Facebook ads, and today he's going to share some of his go to Facebook ads, strategies and learnings, as well as some additional tips and tricks to help you do the same.
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Nick Gray is the author of The 2-Hour Cocktail Party, a handbook that teaches you how to build big relationships by hosting small gatherings. He’s been featured in The New York Times, The Wall Street Journal, and New York Magazine called him a host of “culturally significant parties.”
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This is going to be my first week on TikTok. Now, here's the thing. I'm not going to get in the argument of whether TikTok is going to, you know, capture your children and put them into slavery. I don't know any of that stuff. All I know is, I'm probably not the biggest target in the world compared to some of the people that have 22 million followers. So what I plan to do is take advantage of the cool things that TikTok has to offer to market my business, make all the money I can, and that's the end of it.
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Marc Bullard's here. He's been with me many, many years and he's got his own stuff on the side. And he's written I don't know how many books now on YouTube marketing. He's going to talk about all the YouTube updates that are around.
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John has helped thousands of entrepreneurs succeed in their business by doing outsourcing differently. He created and runs OnlineJobs.ph, the largest website for finding Filipino virtual workers, with almost 2,000,000 Filipino resumes and over 300,000 employers from around the world using it. He works about 17 hours per week, choosing to spend his time with his family rather than working.
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So, 666. This has been recognized all over the place for the anti Christ. Now, let me be clear here. That's not Antion Christ. It's anti Christ and also for the devil. But what's interesting about that is I had an entertainment company for six years, got worldwide publicity, called Prank Masters. We custom designed practical jokes long before punk'd was around and all that stuff and it's a federally registered logo with a devil sticking his tongue out.
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Sadie Smiley is the founder of Passive Income Pathways. And she's got a blog and an online course that helps people create passive income streams. She lives in Mexico and is a huge fan of being radically generous. I love that. Now, Sadie is always on the lookout for new ways to help people create more financial stability in their lives.
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Bill Prater is here and he's the founder and CEO of Business Mastery and he's the creator of Scaleology. Very cool name. Now, Bill earned his reputation as America's business alchemist and by helping business owners and entrepreneurs break free of inertia and accelerate into the future they dream of now, he loves nothing better than sharing what he's learned by working with those who are dissatisfied with the status quo.
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We're back to one of our training sessions here, and that would be on Chrome Extensions. Google's Chrome browser is one of the most popular browsers around. Everybody uses it and the functionality of it can be enhanced if you use extensions, and most of them are free. But you've got to be careful.
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William Vanhout is the Head of Marketing at UpViral, the #1 Referral Marketing Software on the planet. William is truly passionate about Digital Marketing and loves to inspire other marketers and entrepreneurs with ideas that will help them grow their businesses.
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Tom Kulzer is the founder and CEO at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 24-year history, Tom has nurtured AWeber from a small start-up to a robust organization, all without public or venture funding.
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Rick Melero is a devoted husband and father and he's co founder and principal of the HIS Capital Group. It's a faith based and mission driven collection of entrepreneurial real estate investment and lending entities, entities assembled to influence and feed nations. And recently he's been doing some really great work in Ukraine.
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Greg P, I've seen him called a lot of times. He is a Canadian Armed Forces Warrant officer. And he's an award winning digital marketer. He bootstrapped a seven figure agency and seven figure E-comm brand, and Enlisted2Entrepreneur.com.
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Robert Kebeck's true crime memoir is called Ruse: Lying The American Dream from Hollywood to Wall Street. It's the story of how a wannabe actor became the world's greatest corporate spy. And many of you may have heard of Frank Abagnale. He's the author of Catch Me If You Can, said Kerbeck has mastered the art of social engineering or what he calls “rusing” and taking it to a whole new level.
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Amy Biddle can help you identify any traffic that comes to your site. And this isn't just clicks, it's anyone that shows up. Even if you didn't get the opt in, Amy helps eCommerce store owners sell more products and grow revenue without risking giving over control to ad agencies.
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Charles Cormier is the CEO of Top Leads. He's also the Founder Wisdom podcast host and I was blessed to be on that. He's traveled the world with his wife while building the fastest growing startup ecosystem in the world. And he's a sales guy at heart and nowadays he obsesses over finding product market fit through cold email that's not spam.
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Ashlee Dozier is the owner and founder of Anuket Luxury Apothecary. In 2016, after a decade-long career in public health and exiting an abusive relationship, she set out for some adventure. A backpacking trip around the world helped her discover a new passion for bringing exotic and luxurious goods to those looking for something as outside-the-box as she was.
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We're talking about sequential auto responders today. And even though this is a pretty short episode, that doesn't mean I don't think this is a really important topic. In fact, as I record this, I have nearly 500 autoresponder sequences answering questions and giving service to over 60,000 customers and hundreds of thousands of prospects to my business all while I'm here recording this for you.
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Frank Wiegers is here. He's a veteran fighter pilot from the Vietnam War, and a veteran of the relationship war, where he got divorced and he began an intensive study of love, sex and relationships. He's licensed by the Relationship Coaching Institute and began working in the men's movement, coaching men and women couples and singles. He's been married since 2008, he's got Top Gun Love, which you're going to want to go to TopGunLove.com.
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Dustin Perkins is a US Coast Guard veteran and owner of Jinni Vacations, a travel agency specializing in making magical memories for military personnel, veterans and families with special needs. Jinni Vacation serves clients nationwide and provides its services at no cost, ensuring everyone has access to make magical memories.
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Wyatt Everhart is a veteran of the US Coast Guard. After completing his service and attending college on the GI Bill, he went to work in the field of broadcast meteorology. He completed a 20 year television career with his role as chief meteorologist for ABC 2 News in Baltimore. And then he decided it was time to shift his focus, and this is his quote, to the sunny days only by breaking into the solar industry. And today, his focus is on helping homeowners and businesses looking for a smarter way to invest their energy dollars by harnessing the power of the sun without getting burned.
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Anthony Ciotti owns Tactics 2 Toys, LLC. It's an ecommerce store that specializes in collectible toys and strategy games, and he's in his 32nd year of the Army Reserves, had tours in Iraq, Afghanistan, Kosovo and the African continent. And he's a brigade CSM. And he's full time with the Army and his family.
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Richelle Futch is a Marine Corps veteran and she is modest and says that she's a military spouse, but she was THE military spouse of the year at Fort Bragg. And so I don't want to downplay that because that's a darn big deal. And she's also a mental health counselor, and I think she wanted to be on the show because she thought I needed it.
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Patrick Burt is here. He's a third generation Marine who got started in building brands while he was on active duty. And he's been in the digital marketing industry for a little over eight years and he's worked with over 1850 businesses. So for his young age, well, he's got some experience. He found his career by chance, but he stays for his passion and he has some side hustles we'll tell you about.
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We got Eddie Molina here. He's a former US Army officer with the New Jersey Army National Guard. That was ten years of doing that, and I had to ask him what his wife was. And I finally figured out if he was also a veteran of Operation Iraqi Freedom. And he started a small business a couple of years ago, home inspection. I know a little bit about that, so we'll talk about that. And he's currently adding consulting and leadership development and sales training as another business, all this beautiful stuff so he can work out of his home. And he's the author of A Beginner's Guide to Leadership.
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Josh Addison is the founder and owner of GIPages. It's a company dedicated to growing veteran businesses, and he's on a mission to help veterans find new purpose through entrepreneurship and service. He's a retired Marine EOD tech, and when he's not working, he enjoys restoring his grandpa's 1951 Ford F1.
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I'm here with Lindsay Helm and this is part of Vetpreneur Month on Screw the Commute podcast. Every September, we honor and highlight all our wonderful veteran entrepreneurs. But deeper than that, we just love all our veterans for what they've sacrificed for our country and to keep us safe to do the things we're doing. So thanks to all of them. But really the reason I had her on, I wanted to borrow $75,000 off of her because I heard she just won a big deal. So let's see if I can talk her out of that $75 grand.
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Joseph Garcia is a US Army veteran. He had 12 years of active duty there and he's located in central Texas and married with four children. He is a financial literacy educator who helps people, families and veterans reduce taxes, eliminate debt, build generational wealth and create cash flowing assets.
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John Davis is here and he did two combat tours in Afghanistan. He's the most tattooed person with a Harvard degree. And John has advocated to Congress as a legislative fellow for the VFW and is the author of Combat to College.
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I'm here with Marty Martinez, and every September we honor our veteran entrepreneurs. And this is Vetpreneur Month. Marty is a great veteran that's helping other veterans and civilians with their business.
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I'm here with Brian Stacy from Tricon Fitness and he is kicking off Vetpreneur Month here at Screw the Commute. Every September, we honor our veteran entrepreneurs and we're glad to have Brian kick this off.
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Gregory Ware is a certified financial planner and the author of Are You Compatible? and the Keys to Retirement. Prolific writer and great financial person. He is a Morehouse graduate and has a master's degree in family financial planning and counseling, and Greg is renowned for making complex financial concepts easy to understand and implement for his audience.
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Today, we're going to talk about service gigs. Now this is about bringing in cash in a hurry, using Zoom, Skype or whatever live platform you use.
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I'm here with Jonathan Green from the Serve No Master podcast and the accompanying book. And this guy is really living the lifestyle business. He's in a tropical island and, you know, a couple of hundred feet from the beach and just love, love that.
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I have a repeat guest here because he does really great things for people and he's a great guest and known him for a long time. His name is Jeff Herring and he's a really prolific content creator and got a great new podcast coming up too.
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I'm here with Ray Brehm. He's the summit guy. And basically this is part two of the behind the scenes technology for the Bestseller Secrets Summit, which we talked about with Derek Decker in the last episode.
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I've got a great guest here. He's been here before. He is a prolific author. He is the inspiration to my first getting off my butt and actually doing an audio book. And I actually have right next to me a portable sound booth I built because of him and just really, really excited. He's he's doing a big summit that I'm part of, and it's something that I'm sure you want to be part of.
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Today, we're going to talk about coupons, and I'm going to tell you how I get sucked in every time by a billion dollar company with coupons.
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Today, I'm going to tell you how to inflation proof yourself and your kids. Now, if some of this doesn't apply to you, and I'm going to have a section that directly applies to you, it probably applies to your neighbors, your brothers and sisters, their kids, your grandkids, your students, if you're a teacher or any other young person.
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Mike DiCioccio here is the founder and president of Social Chameleon. It's a podcast agency that focuses on producing best in class audio and video podcasts as well as social media content. He's also the host of Mike'D Up.
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Today, we're going to talk about reputable email. Reputable means having a good reputation. Now, if you mess this up, your open rates will tank and your spam complaints will skyrocket, and it's likely to get you kicked off your email service. And unless you're a spammer that doesn't care about your reputation, your income will drop like a rock.
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Today, we're going to talk about the fastest product on earth that you can produce. I bet you don't know what that is.
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This episode is on how to be a great interviewer. Now, I was talking to a client in Australia yesterday and we were talking about podcasts and that she needed to learn how to be a great podcast guest. So I told her about Episode 211, which is how to be a great podcast guest. And then we got talking about having her own podcast and she asked me if I had an episode on how to be a great interviewer, and I said, well, guess what, this is going to be it today. And this is from my perspective and what I do to prepare for an interview.
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We're talking about time on site or time on your website. See, the longer someone stays on your site, the more likely they will be to spend money with you. And the more the search engines think your site must be a pretty good site if people are staying on it for a long time
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Today, we're going to do another episode on phone tips, and there's a really wild tip here that is most likely going to freak you out and it's going to make you, I don't know, want to have my baby or something. I don't know you guys on this podcast, you are exempt from that thought just to let you know. Anyway, this tip is going to freak you out. I thought it was a joke to tell you the truth, but it is crazy.
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We're in plugin week. This is session three of plugin week and we're going to talk about other plugins. We call them like boutique plugins or boujee plugins.
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This is part two of Plugin Week. Today, we're going to talk about essential plugins that just about every website needs. And then next episode will be a lesson on a bunch of other cool things we call them like bougie or boutique plugins that do all kinds of cool stuff.
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This is going to be plugin week. We're going to talk about what are plugins and widgets and what they'll do for you.
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Today, we're going to talk about business communication. Now, doesn't sound like that fun of a topic. I get it. I get that. But here's the thing. Regardless of the quality of your work, how you communicate with customers can make people thrilled with you and refer you or make them feel reluctant to do business with you again. Why am I telling you this now? Well, because two separate small businesses that I'm dealing with right now are dealing poorly with me as I record this. And I want you to know about the consequences to those businesses so you don't make the same mistakes.
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Today, we're going to talk about getting better known. One of my quotes is the only way to exceed the average fees in your industry is to become better known. That's a frequent comment I got over many years. People say, I Googled you and you show up everywhere. Well, and that's what people would say when I got hired to speak. So that's what this episode is about.
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Today, we're going to talk about scare tactics. Now, this is a copywriting technique that sounds really mean and scummy, but I assure you, the way I use it and the way I'm going to suggest to use it, it's not scummy or mean at all.
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Today, we're going to talk about something that can really make you a lot of money, or it can get you banned if you don't do it right. So we're going to talk about testimonials and they're a form of social proof.
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Today, we're going to talk about video sales letters. Now I don't want you to worry about video. Many people say they don't like being on video. Well, that's okay. I've bought and sold tons of stuff off videos where all I saw was what I would kind of call a PowerPoint presentation. And I've sold tons of stuff without ever being seen on camera, so there's nothing to worry about.
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Today, we're going to talk about Copywriting Revisited. And this is not the copyrighting where you're protecting your work at the Library of Congress. This is where you're writing or speaking the words that make people want to buy your stuff.
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Today, we're going to talk about checklists. I almost died in a ball of fire one time because I didn't bother using my checklist. And I am not kidding. I'll tell you that story in this episode.
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