marketing - Page 6 of 13 - Screw The Commute

578 – Global podcasting is real: Tom interviews Magic Mic

Magic Mic has produced 1500 plus podcast episodes across different time zones and countries. He's interviewed massively big CEOs from airlines and big companies. And even Facebook has had him work for them and the National University of Singapore and just all over the place, 1500 plus. That's really awesome. And he hosts the Magic Mic podcast, where he speaks to podcasters globally about the trends in the podcast industry. And we're so thrilled to have him on from Singapore today.

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577 – Gain more clients using your credibility: Tom interviews Michael DeLon

Michael DeLon is the number one Amazon best selling author of on marketing as the title of his book, The Definitive Guide for Small Business Owners. Since 2013, he's worked with business owners to establish and market their credibility. He helps business owners publish a book that positions them as the expert in the eyes of the audience so they can gain more clients using his credibility marketing systems.

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576 – Tracking that helps YOU: Tom talks Google Alerts

Today, we're going to talk about Google Alerts. It's a free tool that I've been using for many, many years now. Before Google, I had to pay for this service and you can use it for reputation management, publicity, tracking competitors and making your hobbies tax deductible, which if you've been listening to me for a while, you know I harp on that. So I'm going to tell you how to set up Google Alerts, what you can use it for, and I'll give you some cool tricks to better target your results.

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575 – Speak up for yourself: Tom interviews Genesis Amaris Kemp

Genesis Amaris Kemp is a visionary life coach, motivational speaker and author. She's a woman that empowers others to speak up for themselves. Yeah, it may be challenging and it might hurt, but in the long run, she desires to encourage others to help those who may not have a voice. She's a trailblazer who wants others to live out their dreams, goals and vision, and she says, we all have been given an excellent purpose in life. It's up to us to walk it out and live victoriously.

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574 – Make personal branding your mantra: Tom interviews Angela Mulrooney

Dr. Angela Mulrooney is a global speaker, best selling author and personal branding expert. She works with thought leaders around the world to clarify their message through their brand archetype, while using various media platforms like LinkedIn and like this podcast. You're out here to drive sales, so these experts can change the world with what they know.

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573 – Do things easier and faster: Tom talks Cell Phone Tips

I'm on my never ending quest to help you automate your business, so you're not fighting with your computers and cell phones and tablets, and wasting all that time when you could be spending time with prospects and customers because that's where the money is.

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572 – Be a successful Podcast Guest: Tom interviews Jason Cercone

Jason Cercone is the creative, professional strategist and podcaster, making his residence near my hometown, Pittsburgh, Pennsylvania. He is the founder of Cercone Consulting, where he helps brands and professionals get optimized for successful podcast guest marketing initiatives with hands on training and coaching. He's also the host of Evolution of Brand, a podcast featuring self defined entrepreneurs and professionals sharing inspirational stories and tactical brand building strategies. And when he isn't glued to that microphone producing words to live by, you'll find him consuming good bourbon and cigars and obsessing over his fantasy football lineups and doing everything in his power to break 80 on the golf course.

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571 – He helps small small businesses: Tom interviews Steve Fredlund

Steve Fredlund is here with 30 years of corporate experience. Steve has launched his own business, helping entrepreneurs, micro businesses and nonprofits and other smaller organizations. And as part of his overlapping 20 years of nonprofit leadership experience, he's started an effort bringing a transformation to a community in northern Rwanda, where he traveled four times in his volunteer role of executive director. And he's also served on a number of nonprofit boards, launched five podcasts, and been involved in many other volunteer leadership roles.

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568 – Trust your gut… maybe: Tom talks Gut Instincts

This episode may not make the people that teach intuition very happy. I mean, intuition certainly has its place in the world. But for most people, that would be a very poor way to try to run a business. I'm going to give you a better way in this episode.

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567 – Be a guest the right way: Tom talks Podcast Guesting

I'm going to go over the benefits of podcast guesting, which will help you sell more products and services, raise your profile and expand your reach. There is a right way to do this and I'll detail those in this episode, not just the common sense parts, but also based on my extensive experience with having my own podcast and being a guest on many others.

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565 – Get fast with your keyboard: Tom talks Computer Shortcuts

Keyboard and mouse shortcuts can make you lightning fast on any tasks you do with your computer. Don't not learn these! The productivity and speed boost you can get is significant and can make you more money. No excuses! Learn these and get with the 21st century.

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564 – Level up your speaking game: Tom talks Ask Tom A Pro Speaking Question

Today, we're going to do Ask Tom A Pro Speaking Question, and you know more and more venues are opening up to live presentations. So I thought this would be a good time to put together some of the questions I get about professional speaking, and a reminder to those of you not in the field how lucrative this can be for you.

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563 – A variety of Grab Bag queries: Tom talks Ask Tom A Question

We're going to do another Ask Tom A Question. These are compilations of questions I get all the time seven days a week, and so I thought I'd pick some ones that apply to everybody. There's just a mishmash of things here, and you know, I'm sure there'll be something here that will make you think, Oh, I should be doing that or I shouldn't be doing that.

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562 – She helps you deliver knowledge: Tom interviews Ellen Finkelstein

Ellen Finkelstein teaches experts, who want to get their knowledge out to the world, how to reach more people with profitable, online products and courses. She has created and sold dozens of online programs, and helps experts do the same so they can create change for many people as possible.

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561 – What you don’t know can hurt you: Tom talks Business Legalities

Business legalities. Now, I don't mean to scare you here. Many times, small business owners and people who work from home or remotely won't even face some of the issues that I bring up today. I just want you to know about them and determine if they apply to your business. This is way better than not knowing about the issue and accidentally violating some law that you never even heard of. Now, this is by no means a fully comprehensive list. My purpose today is to get you thinking before making quick decisions that may have unintended consequences.

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560 – Add a little magic: Tom interviews Joe Libby

Joe Libby is an award winning entertainer and motivational speaker. He's performed in locations like family backyards. I was in a barn once doing a show, so I can go along with that. From hotel banquet rooms to the old Soviet Union. He spoke at the Total Success Summit recently in Sydney, Australia, where he shared the stage, or I'm going to turn this around. Arnold Schwarzenegger shared the stage with Joe Libby. I like that better.

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559 – Do copywriting right: Tom interviews Lorrie Morgan

Lorrie Morgan of Red Hot Copy and she's been an expert at breaking down marketing messages to bite sized bullets and hooks for twenty two years. So, she says the best thing about being an entrepreneur is she works when she wants, so she can spend more time with her horses.

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557 – Transform your frustration into freedom: Tom interviews Pete Mohr

Pete Mohr is here. He helps entrepreneurs transform their frustrations into freedoms by using a variety of frameworks that help them cut through the chaos and overwhelm of running a business. Now, he's refined his tips and tools and techniques within his own businesses, and he loves sharing them so others can live the life they deserve as business leaders.

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556 – Make your business the best it can be: Tom interviews Adam Strong

We got Adam Strong here, and he's known as the Game Changer. He's a best selling author, entrepreneur, international speaker and founder of the Game Changers Experience podcast. He currently runs three different businesses and enjoys working with business owners and entrepreneurs of small to medium sized companies in the professional services industry. Adam is a former elite athlete that trained with Olympic and world champion Sir Mo Farah for three years.

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554 – Make yourself look great when live: Tom talks Preparing for Live Events

Today, we're going to talk about preparing for live events. I see so many people that are so brilliant and have such great information, but they just look terrible when they do a live event, either a webinar or some Facebook Live or YouTube Live, whatever. So I'm going to tell you how to prepare in this episode so that you look good, you sound good and you're already and you're not flustered with last minute stuff.

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552 – Be unique and stand out: Tom talks Add Uniqueness

Today, we're going to talk about adding uniqueness. The thrust of this episode is to be the same and be unique. So I'm not talking about coming up with some revolutionary new topic that no one's heard of. I'm talking about delivering things that people want, but adding special elements that set you apart from the competition.

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551 – Get yourself a Million Dollar Body: Tom interviews Nate Palmer

We got Nate Palmer here. He's a fitness and nutrition expert, a coach, a speaker and writer who believes that being in incredible shape gives a massive advantage in business focus and relationships. And he also happens to be a dad, a husband and a number one best selling author of the Million Dollar Body Method. Now I just started reading that, so my body is only about $2.50 at this point. But I think I'm going to try this 28 day program he has, and I don't want to say try. I'm just going to do it. Nate helps business owners and entrepreneurs improve their physique, finances and family time using fitness and nutrition as force multipliers.

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550 – Landing clients is his game: Tom interviews Mark Firth

Mark Firth is here. He spent a large portion of his life working in London. He worked for companies like IBM and Siemens. But he left there feeling unfulfilled and he went in search of answers, and an 11 year journey from the U.K. to Columbia. He fell in love with someone in Columbia. And guess what? He started a family and then a business, and he finally made it into Florida on an investment visa, which I don't know what that is. And so I'm going to get him to tell me. And that was supported by his business. And he runs high profit consulting, which is also the name of his podcast High Profit Consulting, which has helped hundreds of B2B consultants to land clients through a mix of organic and paid business strategies.

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549 – Make your phone life easier: Tom talks Phone Tips

Today, we're going to continue with phone tips, phone automation tips and ways to make yourself work way faster using your cell phone. Now we've done quite a few episodes that have to do with this, and we'll have the links to those in the show notes for you because you know the phone is with you all the time, and there's no reason you can't use it to keep your business flowing, and keep the speed of reacting to customers and prospects. So that's why we do these things.

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548 – This unicorn will advance your business: Tom interviews Michael Grace

Michael Grace is an innovative technology leader who speaks, presents and writes about how businesses can achieve a transformation by leveraging technology. And several companies have called him, and this is where the unicorn comes in, a unicorn due to his ability to understand the business issue and solve it in partnership with the customer, leveraging the latest technology and process enhancements.

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547 – Drum up business in bite sized pieces: Tom interviews Debbie Drum

Debbie Drum's an expert at creating passive income. We love that in all forms of content, written video, audio and graphics, and she's an Amazon, USA Today and Wall Street Journal best seller. Debbie's created over 500 digital and physical products since she's been working as her own boss from the comforts of her own home since 2010. She currently spends her time helping entrepreneurs create simple, bite sized content to sell and give away to grow their business.

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545 – Create the Business of your Dreams: Tom interviews George Horrigan

George Horrigan is a noted innovation and business planning expert. He started and operated nine companies and is founder and CEO of Fountain Head Consulting Group Inc. When he's not showing people how to create the business of their dreams, you'll find him being loved by his kids, or he's hiking in the North Georgia mountains and before I bring him on, I got to tell you he's a man of my heart. He's the owner of Bo, the goofiest yellow lab in the world, and I think Guinness is going to certify that.

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543 – Ensure your audio book is a big seller: Tom talks Promoting Audio Books

The things that I cover today about promoting audio e-books will be things I'll be addressing over the next month or so. Admittedly, I should have been doing some of these things in advance, but I wasn't even sure the first book would get approved on the first try with Audible, so I didn't really have any idea when to prepare for the release. Then all of a sudden, I get an email notice from Audible that my book has been approved and will be on sale in a few days. So I surprised myself with that one.

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542 – Worms and Laughter and Yoga Oh My: Tom interviews Cathy Nesbitt

Cathy Nesbitt is a health and wellness advocate. Founder of Cathy's Crawly Composters around 2002, Cathy's Sprouters and Cathy's Laughter Club. She's a multi-award-winning environmental innovator who uses workshops and inspirational speaking to motivate people to live a more sustainable life. Cathy is a certified laughter yoga teacher.

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541 – She has the buttery sound for voice over: Tom interviews Angela Ohlfest

Angela Ohlfest began voice acting midway around the middle of 2018, and she became a full time voice artist and business owner in less than two years, a thousand clients, and 90 plus audio book titles later. She now coaches others on how to build their own voice over business.

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540 – This is a powerful way to get customers: Tom talks Graphics

Graphics. I'll bet you, I have said the following at least a thousand times in my speeches and to my mentees. Here it is. Your website needs to look just good enough to represent you well, professionally. Let me repeat that. Your website needs to look just good enough to represent you well, professionally in some cases. I've used what are known as ugly websites and ugly videos to make a ton of money. And of course, any video with my face on it could be considered ugly. So don't worry about that.

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539 – He makes Success academic: Tom interviews Steven Greene

Dr. Steven Greene is a career educator and entrepreneur. He specializes in helping families and children to navigate their academic lives, and he supports entrepreneurs in their journey on the highway of success. He's the best selling author of the book Maximum Education. And he likes to bicycle. Yeah, that's really crazy when I heard that about him. He was, I think, a competitive bicycle guy, and he loves tennis and cooking, and he loves being around friendly and people and cats.

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538 – She’s a ball of fire and a fitness guru: Tom interviews Sandy Weston

We got Sandy Weston here. She's a keynote speaker and international podcaster, a three time published author and entrepreneur. Her whole life, she's owned and operated health and wellness companies for over 30 years. Early in her career, she became the first female trainer for the Philadelphia Flyers and spent many years as a media personality and as Philadelphia NBC 10's fitness expert.

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537 – More on how to do your own audio book: Tom talks Audio Book Update

This is my audio book update. So I recorded and edited my entire audio book. And boy, did I learn a lot in the process. I got to tell you, though, if you don't want to get your fingers dirty learning all this stuff, you can always go to a studio, pay a lot of money to have them produce the audio for you. You can even get a narrator to record it for you. I guess you could get someone to write the script, and in my opinion, before too long, why do we even need you? I'm more of a do it yourself guy.

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536 – Here’s what you can sound like: Tom talks Audio Book Sample

Today's episode is a freebie for you and a follow up from the last episode on getting ready to do audio books. Today, you are getting the intro, chapter one and chapter two from my book Online Joint Venturing, How to be in front of a million warm prospects in the next 90 days. This is from a practice session I did to make sure I'm doing things correctly, to be accepted by ACX and Audible.

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535 – You can record your own: Tom talks Audio Books

Today, I'm talking about getting ready to do audio books. Now if you're a podcaster, you've got all the things necessary to do this yourself. If you're not a podcaster, all you really need is a decent microphone and a quiet place to record. And if you're going to do the audio books, the next step might be once you get this stuff together. Go ahead and do a podcast as one of your promotional vehicles, and I'll be discussing microphone and recording equipment along with a bunch of other stuff today.

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534 – Merry Christmas from all of us: Tom talks Christmas Jokes and Trivia

All we're going to do today is Christmas jokes and Christmas trivia. How about that? None of the other stuff I hit you with all the time. Let's get right to it. I know you're going to be busy today. So here we go. I'm going to mix up trivia and jokes, and it's going to be a lot of fun.

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533 – Keeping your customers is GOLD: Tom talks Customer Retention

Today, I'm talking about customer retention. I'm not perfect at it by any means, but I do have customers that have been buying off me clear back even before there was a commercial internet, which makes it more than twenty eight years. So I think I might have a little bit of stuff to tell you here and on a webinar.

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532 – Now’s the time to get better: Tom talks Improvement Over the Holidays

How to improve over the holidays. Well, I've done at least one thing to improve my business or my personal business skills over holidays, as long as I can remember. And in many holiday seasons, I did more than one improvement. Maybe I wrote an e-book. Maybe I researched a list of affiliates to contact after the holiday. This holiday, I'm going to complete an audio book, and I'm improving my backup plan for all the websites and computers that I got going, so those are my goals for this holiday season.

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531 – Should you do both?: Tom talks Promo vs Catalog

Today, we're going to talk about doing a specific promotion. If that's the best thing for you or sending people to a catalog of your products. Which one is going to make you more money? Well, it's one of those things I think you should have both both specific promotions and a catalog, and I can't really, really tell you which one will make more money for you. But I'm happy to tell you about my experience, which is coming up on 28 years selling online.

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529 – Brick and mortar is not the only way: Tom talks Adding Digital Products To Your Business

Digital products and adding them to your business or starting a business with them. So I'm talking about ebooks, online courses and to a lesser extent, software and apps. The big thing are online courses and ebooks. Now, basically, it's anything you can create for almost nothing and distribute for almost nothing. So basically, you're just selling electrons or giving away electrons.

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527 – New image format makes your site load faster: Tom talks WebP Image Format

I'm going to talk today about the WebP image format. This format for your images is 25 to 34% smaller than comparable JPEG images and 26 % smaller than similar PNG images. Jpeg is what most of you probably know about. PNG is a little bit fancier, but those are the big kahunas. And I might add the file size is way smaller, but the image quality is identical. In other words, your pictures and graphics will look just as good, but they'll load way, way faster, making both your visitor and Google love you.

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524 – Learn the tips and tricks of Hollywood: Tom talks Beginning Videography

Creating professional looking videos doesn't have to cost an arm and a leg. Tom's been doing that for years without spending wads of cash, and his secret weapon is on this episode. We talk about how to get the most out of your camera and lighting, using slow motion and time lapse, and using the tips and tricks of more expensive video creation on a small budget with everyone's favorite Video Guy, Marc Bullard.

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523 – Can you pass a Social Media Microtest?: Tom talks Social Media Strategy

Social Media. Well, now why do I call it a necessary evil? The thing is you are expected to have it. Whether it's doing anything for you or not is a different story, but you're expected to have it. The first place someone is going to check you out is your social media, if they want to do business with you, so they want to make sure you are current and you're a real person.

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522 – Make great videos without spending a fortune: Tom talks Beginning Video Editing

Creating professional looking videos doesn't have to cost an arm and a leg. Tom's been doing that for years without spending wads of cash, and his secret weapon is on this episode. We talk about all that and how to get a Hollywood look on a small business budget with everyone's favorite Video Guy, Marc Bullard.

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521 – These are the backbone of your website: Tom talks WordPress Plugins

WordPress plugins are part of the engine that drives your website. In order to get the most from that website, you need to understand what plugins are, how they work and which ones you should use. We talk about that in this episode with Tech Sensei, and everyone's favorite IT Guy, Larry Guerrera.

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518 – How to make money on others’ products: Tom talks Ask Me an Affiliate Marketing Question

Today we're doing ask me an affiliate marketing question. Now this is going to be from the perspective of you promoting other people's products for a commission. I've made millions of dollars doing this and and even though it's not that complicated, there are specific things you need to know, and that's what I'm going to tell you in this episode.

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517 – Make Pinterest’s algorithm like you: Tom talks Pinterest for Advanced

This is going to be Pinterest for Advanced and this is all based on a webinar I hosted with Daniel Hall and John Kremer, and this was the only webinar I've ever hosted where it was so good, the attendance went up in the middle of the event because people were telling their friends about it while it was going on.

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516 – More of the How and Why of Podcasting: Tom talks Ask Me a Podcast Question Part 2

Today we're going to talk about recording environment, preparing to market, getting guests, marketing inside your episodes, launch teams, pre-recording and a bunch more. Plus, I'm going to tell you how I got invited to the White House and got a speaking engagement where I never should have gotten one, just by being a podcast host.

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515 – The How and Why of Podcasting: Tom talks Ask Me a Podcast Question Part 1

This is part one of a two part series called Ask Me a Podcast Question. Man, I've done a lot of podcasts. There's five hundred and fifteen of my own here, and I don't know how many hundreds of others I've done recently on other people's podcasts, so I know a little bit about podcasting.

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513 – Get better on stage: Tom talks Ask Me a Great Speaking Question

Today's episode is Ask Me a Great Speaking Question and episode 512 was Ask Me a Speaking Business Question. You have to have both if you really want to make money as a pro speaker because if you don't have the business part, you'll probably not make much money. You won't know what to do with contracts and agreements and deposits and stuff like that.

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508 – More ways to do things faster and better: Tom talks Cell Phone & Tablet Automation

Cell phone and tablet automation. I am on iPhone and iPad. So the thing is folks, if you're on Android or some other tablet, all of them kind of follow suit with these features. Yeah, iPhone claims that they rolled out stuff first, right? Who cares, right? The fact is, is that almost all of the things I talk about are available on your other platforms if you happen to be on other platforms.

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506 – New and novel ways to sell: Tom talks Ask Me a Selling Question

I've been doing a lot of ask me a questions because I got so darn many questions coming in all the time. But this one is going to be ask me a selling question. So if you really get serious about any of the topics I cover in this episode, it's going to mean at least an extra million dollars over your career.

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504 – One of my few idols in this business: Tom interviews Mark Joyner

Mark Joyner is an author, inventor and a serial entrepreneur. He's currently serving as founder and CEO of Simpleology, a web application that helps people and teams get more done faster. He started as the first e-book publishing company, the first online ad tracking company, the second pay per click search engine and he invented the tracking pixel. And he also started a website called Start Blaze that went to number thirty six globally within six weeks of launching with zero dollar ad budgets.

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