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421 – Small changes to your graphics can mean big traffic: Tom talks Image Optimization

Today, we're going to talk about image optimization. And I know that doesn't sound sexy, but this is a very simple way you can improve yourself by being found online. And this is one of the common mistakes people make on their web sites. And it causes them to miss out on an important feature of Google, called image search. I'll tell you what you have to do to easily fix that problem.

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420 – She’s been pitched 20,000 times: Tom interviews Chala Dincoy

Chala Dincoy is the CEO and founder of Repositioner.com. She's a marketing strategist who's helped B2B service providers reposition their marketing message to successfully sell to corporate clients. And she put her time in at 18 years at all these major companies and has heard pitch after pitch after pitch. And that's why she felt the need to to teach people how to do it better.

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419 – Wow! She’s got degrees AND the Entrepreneurial Spirit: Tom interviews Dr. Morissa Schwartz

Dr. Morissa Schwartz is the owner of DrRissysWriting.com. It's a marketing and writing company. And she also has GenZPublishing.org. She's got a doctorate in literature from Drew University and a Master's in Communication. She's been featured in Forbes and MTV. She broke a Guinness World Record for creating the world's longest chain of bracelets, and she's a best selling author. Morissa seeks to inspire others through words and a positive attitude.

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417 – From drugs, to a child’s death to Top Consultant: Tom interviews Tracy Brinkmann

Tracy Brinkmann's here and he hit rock bottom using drugs, went through a divorce, a bankruptcy and even the death of an 18 month old daughter. But he went from that to running the planning and marketing departments of some of Corporate America's finest companies and then started his own company, helping driven entrepreneurs and coaches scale their businesses by crystallizing and monetizing their passions. And now he's hosting his podcast focused on driven Dark Horse Entrepreneurs.

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416 – She does 100 things and does them all well: Tom interviews Nadia Holliday

Nadia Holliday, better known as the “Wall Street Chick”, turned realtor in the state of New York, and she's a two time self published author. She's a playwright, a screenwriter and actress, an event host, serial entrepreneur, a financial consultant and a wealth builder. Now, here's a fun fact about Nadya that she'll tell us more about. She's bi lingual and that's Afro Latina. I never heard before. And she originally hailed from Baton Rouge, and you may have previously heard her on the radio.

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415 – Get lightning fast using your cell phone: Tom talks Cell Phone Automation

Tom gives you a whole new bunch of cell phone automation techniques in this episode. NO APPS REQUIRED! These will make you faster, more efficient and tap into your inner techno-wizard! Also, listen to episode 367 for the first part of this series that details which apps to use and why.

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414 – She turned lemons into lemon drops: Tom interviews Kellen Fisher

Kellen Fisher spent more than 17 years as a commercial real estate broker. And finally, at the ripe young age of 55 and in the middle of a worldwide pandemic, she decided to follow her passion. She used covid to redefine herself. She started a company called Cards that Wow. And it's now grown into an international scope.

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413 – Depression and Introversion didn’t stop this high achiever: Tom interviews Jen Amos

Jen Amos is a gold star daughter, a veteran spouse and host of the award winning podcast Holding Down the Fort that highlights the needs and perspectives of career military families. Now she is the community relations director of an award winning business, U.S. Vet Wealth, which she runs with her husband, Scott Tucker.

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412 – The “Relationship Guy” is here: Tom interviews Lindsay Adams

Lindsay Adams is known around the world as the relationships guy. He teaches business owners and salespeople how to get into relationships quickly and how to leverage those relationships to get more business. And he's a best selling author and an accomplished conference speaker. He was recently recognised by the Australian government and awarded the Order of Australia medal. And I understand that he is the only person in the world in his field to get that.

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411 – 20 hours a week is all he works: Tom interviews Josh Tapp

Josh Tapp is the host of the Apple iTunes Top 50 Marketing and Entrepreneurship podcast. He's worked with some of the world's top entrepreneurs, discovering their top business success secrets and he shares them with his audience of raving fans. He's also helped over 500 entrepreneurs to monetize their personal brands through his proprietary Parthenon method.

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410 – His new “Common” book will help you toward “Uncommon Success”: Tom interviews John Lee Dumas

John Lee Dumas is the founder and host of the award winning podcast, Entrepreneurs on Fire. It's got over a million monthly listeners and a seven figure annual revenue. Now, he's spreading entrepreneurial fire on a global scale. This is his first traditionally published book, “The Common Path to Uncommon Success”. And it's available for preorder now at UncommonSuccessbook.com.

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409 – New Strategy for Social Media: Tom talks Social Media Strategy

I want to tell you about a common sense topic. And it's usually right in front of our faces, but I mean, even I've been guilty of ignoring it because it's so frustrating with the rapid pace of change with regard to all the social media outlets. And I'm not talking about new social media openings. That's one thing that's a pain in the neck like TikTok. Is it new or what? But each social media is always coming out with new features all the time.

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408 – Editor in Chief Entrepreneur Magazine: Tom interviews Jason Feifer

Jason Feifer is here with us and let me tell you first why I don't like him. The guy is such a great storyteller, he sucked me into watching or listening to a 42 minute podcast on elevator history. He sucked me in. I couldn't couldn't stop listening to it, but he is the Editor in Chief of Entrepreneur Magazine. And he's the host of the podcast Build for Tomorrow, which I think was the podcast he sucked me in on, which is about the things from history that shaped us and how we can shape the future.

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407 – Content is King: Tom interviews Jeff Herring

Jeff Herring is the creator of Content Creation Nation and Smart Content Income. His students and members discover how to create repurpose profit with all kinds of content. And he's a single dad of two sons, two large dogs. And guess what? All of them are housebroken. How do you like that?

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406 – This small change can increase your followers like crazy: Tom talks Hashtags

Let's talk about hashtags. Boy, you can use these things just about everywhere now, including Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest, and probably a bunch of other places, too. So let's talk about why you should use them. Well, it helps you target an audience and helps them find you.

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405 – She’s a doctor that writes: Tom interviews Reiko Scott

Reiko Scott is a Japanese American part time author and full time emergency medicine physician. She enjoys connecting the two through narrative medicine, as well as tearing the two apart through speculative fiction. Her first non-fiction book she co-authored with her father, David Merriman Scott, is a Wall Street Journal best seller. It's called Fanocracy.

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404 – Humble beginnings to top media strategist: Tom interviews Burke Allen

Burke Allen is the head of Allen Media Strategies. It's a media marketing, PR and talent management firm with authors, entertainers and interesting subject matter experts as clients. He's a veteran broadcaster and On-Air Talent. He's a former radio station owner and consultant and he's still a West Virginia boy at heart.

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403 – Advanced tips to grow FAST: Tom talks Instagram

I'm going to talk about Instagram and I teach my students what to do. I do it to grab email subscribers, which should be your ultimate goal as well. If you want to wade into the Instagram waters, Tom gives you the tips and tricks to make your efforts as effective as possible.

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402 – He invented a term that’s in the dictionary: Tom interviews David Meerman Scott

David Meerman Scott spotted the real time marketing revolution in its infancy. And I believe it because I've been watching this guy for years and he wrote five books about it, including the new roles of marketing and PR, which is the one I started with, and now it's in its seventh edition. More than 400000 copies sold in English, and it's available in 29 languages from Albanian to Vietnamese.

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401 – This Aussie sold $3 Billion: Tom interviews Rael Bricker

Rael Bricker is a collector of experiences and observations. He's built an education business with six campuses and 4000 students. He wrote a book and we'll be talking about that here. But he says, listen, business is simple. Business is not complex. Dive in and adjust your course while you're moving.

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400 – You learn a lot in 44 years of business: Tom talks What I’ve Learned

These are some things I've learned after 44 years in business. That's formal business, and as I was jotting these down, I was thinking, what order should I present these things? And I figured that that would take me longer to figure out than actually telling you about the ideas. So they're not going to be in any particular order here. Now, if I had to pick one of the most important things I've learned not only in business, but in life, it's persistence and consistency.

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399 – Accountant turned sex therapist: Tom interviews Dr. April Brown

Dr. April Brown is a licensed mental health Christian counselor in three states. She's a nationally certified counselor, a Florida certified sex therapist and a qualified clinical supervisor. She also mentors three counselors, supervises 10 beginning counselor interns and she helps them get in their own private practice.

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397 – Write a Quality Book You Know Nothing About: Tom talks How to Write a Book

This topic is about writing about something when you know nothing about the topic, and being proud of your quality work when you're done. And if you've been following me for a while, you know, I emphasize quality over everything to give you long term credibility. So how could this possibly be that you can produce a high quality book when you know nothing about the topic? And why would you want to do it in the first place? Listen in and find out!

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396 – She’s a dynamo real estate pro: Tom interviews Nathalie Mullinex

Nathalie Mullinex has worn every hat in the real estate industry for over 35 years. Her passion is being a change agent. She started with creating real estate menu systems in 1994. And her real estate teaching supports many small mom and pop brokerages and allows Realty Universal to donate and serve the much needed areas she's passionate about, which are starving children and wounded adults.

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395 – From 20 siblings to 100 million in real estate: Tom interviews Adam Adams

Adam A. Adams is here. He's also known in the real estate community as triple A. He's devoted himself to educating and inspiring investors through events podcast, his program and his thriving Meetup group. Today, he's going to talk to us about all the great things he's doing, helping other podcasters really blow their show up.

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393 – This Aussie loves desserts: Tom interviews Deirdre Tshien

Deirdre Tshien is the founder of Growth Boss, a leading mentorship program for online business owners wanting to scale to multiple six and seven figures using the power of tribe building funnels and human connection. She's a serial entrepreneur having founded and led five businesses across three industries in the last seven years, and has navigated the entire spectrum of experiences and emotions; the good, the bad and the ugly.

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392 – Keep it simple sista: Tom interviews Nikki Nash

Nikki Nash is a Hay House author. She's a podcast host and a business advisor who equips entrepreneurs with the support and resources they need to share and profit from their message. She's a recognized expert in marketing and business strategy, and her insights have been featured in Business Insider. Forbes and BossBabe. She is a boss for sure, and she's been in lots of other media outlets.

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390 – From Psychology to Fashion: Tom interviews Nova Lorraine

Nova Lorraine was born in Jamaica and raised in Connecticut. She's an award winning fashion designer, brand adviser, and she's the founder of the premiere Platform for Creative Entrepreneurs, Raine magazine. Nova's debut fashion collection earned her the best Haute Couture Designer of the year. Her designs have been featured on The View, in Essence, in Vogue Italian magazines. She's a poet and a storyteller at heart and has found success in her award winning nominated podcast, Unleash Your Supernova.

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389 – High level help at a fraction of the price: Tom interviews Andrew Deutsch

Andrew Deutsch is the founder of Fangled Tech. In addition to its global marketing services, Fangled also offers consulting and know how to small businesses and startups. Through mentorship advisory programs at a very low cost, his services can be described as having an executive level member of your company at a fraction of the cost.

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387 – Turn ADHD into a Superpower: Tom interviews Ben Sklivas

Ben Sklivas is coming to us from Montreal, Quebec. He's a 27 year old entrepreneur that has worked through adversity both in personal and his professional life. Ben speaks on how he changed his outlook on ADHD from being less than normal, to utilizing it as a superpower in everyday life.

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386 – Sister Act: Tom interviews Bekkah and Ruthie

Bekkah is a business owner and a serial entrepreneur, and her sister Ruthie, is a financial coach. She's certified through Dave Ramsey. Now, they both love fun and talking about business. You can hang out with them on their podcast called Business Talk Sister Gawk, where they demystify all sorts of business topics, so you can try it yourself.

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385 – Mastermind correctly and you’ll help both you and the participants: Tom talks Short Term Masterminds

Short term masterminds. I've seen so many rip off people doing fake masterminds. I'm a little reluctant to do this topic. But a fake mastermind is when a rip off seminar leader charges you a lot of money to be in a “mastermind” where there could be a hundred other people from all different skill levels. Now, with this many people, the leader of the mastermind can hide their poor depth of knowledge and experience on the topic covered in the mastermind. I'll tell you how to do this right.

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384 – She’s the businesswomen of the universe: Tom interviews Patricia Drain

Patricia Noel Drain is the author of 12 books to date, and she's the podcast host for When Passion Meets Profit. We're going to talk about a lot of that today. She's a business mentor to entrepreneurs worldwide. And her latest book will be out for Valentine's Day. It's a hundred tips for a happy, long marriage. And that kind of puts a lot of pressure on her not to get divorced before Valentine's Day.

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383 – She has the voice of an angel and makes money with it: Tom interviews Angela Ohlfest

Angela Ohlfest is here. She has sixty books on Audible and this is only in a couple years and she has a great YouTube channel called Voice Over Angela. She claims she's a gearhead, but she's twenty years in the automotive industry and then she transitioned out of it to be a voice over artist. And so we are thrilled to have her with us. And she also helps people learn how to be voice over artist and start their own home based business.

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382 – Cool techniques to market yourself if you have a podcast: Tom talks Why Podcasting

I'm gonna give you three podcast marketing techniques. Now, let me be clear. I'm not talking about directly marketing your podcast to get more listeners. Yes, that's really important. But what's more important is to turn your podcasts into money, and use it as a marketing vehicle to market your bigger products and services. And that's what I'm talking about today.

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377 – He’s back bringing tons of speaking leads: Tom interviews Mitch Davis

Mitch Davis is the brains behind Expert Click. This is the place where I have all my listings in press releases and all this stuff that he does for me and also the Yearbook of Experts, which he started in 1984. But today he's going to talk about another thing. If you have any aspirations of speaking and I know people that hate speaking, it's made me millions of dollars and sold a lot of my offline stuff. It's just just been so good for my career and can be for yours too.

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375 – Fitness after 50: Tom interviews Andrew Poletto

Andrew Poletto wants you to know, think about this, how some people over fifty, they're a bit intimidated going to the gym and working with 20, a 25 year old trainer. Well, Andrew takes that feeling away from people and teaches them, hey, it's OK to work out at their age and accomplish better health and fitness by using common sense and easy to follow programs.

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374 – Giant Virtual Business Networking Event: Tom interviews David Riklan

David Riklan is the founder of SelfGrowth.com, and we're talking about the thing that he created, which is a comprehensive, searchable directory of businesses. And it's in the broadly defined self-improvement industry. We're all helping people improve, that's for sure and it enables you to search and contact a wide variety of businesses to help you expand and grow your business.

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373 – Talking to people can make you a lot of money: Tom talks Offering Consultations

If you're too lazy to talk to people, if you've got a rotten personality here, generally a person that people don't like, well, maybe this episode is not for you. But if you're a person who really wants their business to succeed and is willing to take the time to nurture prospects and keep current customers coming back for more, than this brief episode is for you.

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372 – He was mistaken for Jackie Chan: Tom interviews Mike Hayashi

Mike Hayashi has offered 1500 seminars to over a half a million women at over 525 universities and companies in 27 states and four countries. So this guy's been around AT&T, Motorola and Apple. And he holds a seventh degree karate black belt and he's only broken his ribs one time. He's been on four hundred and fifty television appearances and nominated for an Emmy for his weekly cable show in Phoenix, Arizona.

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371 – He sold 75000 books: Tom interviews Derek Doepker

Derek Doepker went from being a broke valet to a best selling author. He sold over 75000 books, using free and low cost marketing strategies, and he now shares these strategies with authors through workshop courses and retreats, and he empowers them to turn their passion for writing into a thriving business.

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369 – Lawyer, songwriter, empowerer of women: Tom interviews Lisa Stuart

Lisa Stuart is an international life coach who empowers women to say yes to themselves without fear and no to others without guilt. Her “Be The Butterfly” webinar series has resonated with women around the globe as their go to source for spiritual growth and life realignment.

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368 – Get free and cheap stuff by doing reviews: Tom interviews Alain Burrese

Alain Burrese is a former U.S. Army sniper and a fifth degree black belt. He's an attorney and a certified active shooter response instructor through Safari Land Training Group. He's the author of nine books and 11 instructional DVDs. He's also the instructor at BrutalSelfdefense.com and he's the author of books, Survive a Shooting: Strategies to Survive Active Shooters and Terrorist Attacks.

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367 – Smart phones are smarter than you think: Tom talks Cell Phone Automation

Automating tasks with your cell phone can be a highly effective, highly efficient timesaver and wildly improve your productivity. It's just crazy what these things will do. I'm going to give you a taste of the wild things these automation apps can do, and you pick ones that have the best features for the things that you want to do. And new ones are coming out all the time. This episode is to whet your whistle to get you interested in pursuing this.

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366 – From air mattress to Africa: Tom interviews Vincent Trujillo

Vincent Trujillo is an entrepreneur, a digital agency owner, former finance geek and he loves to travel. His focus now is purpose driven projects like launching Firefighter Kingdom, and Houses with Hope online. And he supports small business and entrepreneurs by empowering them through content and training to optimize their platforms online for organic traffic.

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364 – Learn to Joint Venture for Fun and Profit: Tom talks Million Warm Prospects

This episode could literally put you on the map, or wildly increase your business, by getting people who have blazed the trail before you, promote you and your products and services. Listen to this one a couple times and on one of the times, take good notes. I lay out a complete plan for you on what to say and what not to say when approaching powerful joint venture partners.

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363 – This veteran helps other veterans: Tom interviews Scott Tucker

Scott Tucker is an author, speaker and founder of U.S. Vet Wealth, a lifestyle and financial consulting brand that helps service members go from paychecks and government benefits, to wealth and liberty. He's also a West Point graduate, serial world traveler, a military financial expert, and he's an entrepreneur.

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362 – This guy finds people: Tom interviews Richard Villasana

Richard Villasana is the founder of the nonprofit Forever Homes for Foster Kids and a leading international authority on immigration issues and foster families. He's a columnist with Foster Focus magazine and he's been featured on CNN International, AP News and ABC TV.

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361 – Create a great book in record time: Tom talks Quality Ebooks

Creating a quality ebook in eight hours or less. I might add that when writing the book that inspired this podcast this morning, I took the dogs out to play fetch three times. So I had maybe about five and a half hours to create this thing. And there's no reason you can't do the same thing.

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360 – Live streaming is da bomb: Tom talks Facebook Live

Facebook Live has lots of benefits. First, it's free, it's in real time and it's interactive. Being in real time means you don't have all the precise editing involved when you're putting out a pre-recorded video, meaning they're expected to be correct without glitches. And we love video, but this is much easier to produce a video without any editing.

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359 – Online Business Toolbox: Tom interviews Bob Dietrich

Bob Dietrich is an award winning public speaker, event producer and entrepreneur. Bob is also co-founder of Brainworx, a personal development company designed to help people with ADHD overcome their challenges. And he's co-host of the Online Business Toolbox. Bob is also a freelance writer for an online concert blog and a regular member of a local improv club.

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358 – New Techniques to Blow Up Your Videos: Tom talks Maximizing YouTube

Maximizing YouTube. There's new stuff all the time coming out on YouTube. It kind of drives us crazy because with thousands of videos that I have out there on multiple channels, we have to try to go back and upgrade all these older videos. I've got thousands of videos to fix up and I'm not fixing up the video so much as the stuff surrounding the video that helps get the video seen.

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357 – Transform your life with Tantra: Tom interviews Ella Hall

Ella Hall is a leading transformation, success coach and pleasure power expert. She supports busy men and women to transform their ordinary everyday lives by educating, and empowering, them with tools to claim their mastery to live the extraordinary life that is their birthright and her catchphrase is “from the bedroom to the boardroom and beyond”.

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356 – The Sex Doctor is In: Tom interviews Dr. Janet Hall

After 40 years as a clinical psychologist, Dr. Janet Hall now consults as a hypnotherapist and sex therapist in Melbourne, Australia. She's the first sex therapist on the Screw the Commute show. An author and speaker, Janet is regularly featured on television, radio, print and online media. She has 52 audios on Audible.com, Kindle books on Amazon, eight paperback books on parenting and sex topics, and her gift is to make psychological information user friendly and easily understood.

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354 – Quick episode that can mean a lot of money: Tom talks VIP Days

VIP Days. This is a very simple idea. Many of you have never done it before and I'll just give you some tips that I've learned through the years doing them. People will pay for an experience and personalized attention, and there's two different ways you can get them to come to you or you can go to them.

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353 – Don’t reinvent the wheel: Tom talks Reverse Engineering

If you want to master something, learning from people that came before you seems to be a good idea, don't you think? The whole world is built on what has come before it. And if you study your field and study the people that came before you, you can end up with your own set of things pulled from multiple sources of inspiration. Nothing wrong with that. So we're going to talk about reverse engineering.

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352 – Grab yourself a great monthly income: Tom talks Membership Sites

I started my first membership site over 20 years ago, and it's still bringing in lots of money today. When we talk about membership sites, you have to realize they're not the same as passive recurring income. We love our passive recurring income, but passive recurring income comes in whether you do anything at all. Membership sites require some effort on your part to keep members interested in continuing to pay for access to your site, but It doesn't mean it has to be hard.

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350 – We celebrate 350 episodes: Tom talks Podcasting

I really want you to use a podcast as an important part of your marketing mix. Yeah, I love video. Do a lot of video. Yeah, I love email marketing. Do tons of email marketing. But one really important thing that email and video can't compete with. Audio is the only medium where you can learn from or be entertained by while doing something else.

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348 – Work life balance: Tom interviews Marc Bullard

Marc Bullard has a Bachelor of Science degree in video production from Stevenson University and a Master's Degree in education from Ashford University. And I hired him off of Craigslist 10, 11 years ago. He was a surf dude and he had dirty sand filled flip flops and long hair. He has a master's degree and was a professor at ITAC. I said, why are you quitting there? He said, they want me to wear a tie. So that's the perfect metaphor for the lifestyle businesses we create and encourage our employees to enjoy.

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347 – A true lifestyle biohacker: Tom interviews Cary Jack

Cary Jack is a lifestyle entrepreneur. He really is. He's an author, a podcast host, professional actor and model. He's a biohacker. He's an eco warrior. A martial artist and a humanitarian striving to make a positive impact on this planet. As the founder of the Happy Hustle, I love that his mission is to educate, inspire and entertain while reminding you to enjoy the journey, not just the destination as you happy hustle for a life of passion and purpose.

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