118 - This is where the money is online: Tom talks Broadcast Email - Screw The Commute

118 – This is where the money is online: Tom talks Broadcast Email

Let's talk about the forms of broadcast e-mail. I started out with a newsletter called Great Speaking, which was directed towards professional public speakers. Now this was a long time ago, folks. My mindset didn't support a regular output of these newsletters on a certain day every week. I just put it out whenever I had enough to say. I'm just more of a random guy. I mean I refuse to be held to a certain schedule. Now with this podcast, I learned that having a regular schedule grows your audience faster.

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Screw The Commute Podcast Show Notes Episode 118

Great Internet Marketing Training – https://www.greatinternetmarketingtraining.com/

entrepreneurship distance learning school, home based business, lifestyle business

Internet Marketing Training Centerhttps://imtcva.org/

Higher Education Webinar – https://screwthecommute.com/webinars

[04:10] Tom's introduction to Broadcast Email

[05:58] Forms of broadcast email

[12:28] Length of email is very important

[14:08] Delivery rates

[15:37] Open rates

[20:37] Days of the week to send email

[22:19] Time of day to send email

[25:19] Text vs. HTML email

[29:19] Clickable links

[33:21] CAN-SPAM Act

[34:46] Sponsor message

[35:57] Making money with broadcast email

Entrepreneurial Resources Mentioned in This Podcast

Higher Education Webinar – It's the second webinar on the page: https://screwthecommute.com/webinars

Screw The Commutehttps://screwthecommute.com/

entrepreneurship distance learning school, home based business, lifestyle business

Screw The Commute Podcast Apphttps://screwthecommute.com/app/

Know a young person for our Youth Episode Series? Send an email to Tom! – orders@antion.com

Have a Roku box? Find Tom's Public Speaking Channel there!https://channelstore.roku.com/details/267358/the-public-speaking-channel

KickStart Carthttp://www.kickstartcart.com/

online shopping cart, ecommerce system



Tom Antion's Butt Camphttps://screwthecommute.com/buttcamp/

How To Automate Your Businesshttps://screwthecommute.com/automatefree/

Great Internet Marketing Traininghttps://www.greatinternetmarketingtraining.com/

Great Internet Marketinghttps://www.greatinternetmarketing.com/

Have More People Show up at Webinarshttps://www.greatinternetmarketing.com/showup/

HTML code

HTML CODE: <a href=“http://Internet URL goes here”>Title the visitor sees</a>

CAN-SPAM Acthttps://en.wikipedia.org/wiki/CAN-SPAM_Act_of_2003


Internet Marketing Training Centerhttps://imtcva.org/

Related Episodes

Shopping Carts – https://screwthecommute.com/10/

Joint Ventures – https://screwthecommute.com/31/

Spam Control – https://screwthecommute.com/115/

Gina St George – https://screwthecommute.com/117/

Patricia Fripp – https://screwthecommute.com/119/

More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business

I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906

The WordPress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse

Build a website, wordpress training, wordpress website, web design

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Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/

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entrepreneurship distance learning school, home based business, lifestyle business

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Episode 118 – Broadcast Email
[00:00:09] Welcome to Screw the Commute. The entrepreneurial podcast dedicated to getting you out of the car and into the money, with your host, lifelong entrepreneur and multimillionaire, Tom Antion.

[00:00:24] Hey everybody it's Tom here with episode 118 of screw the commute podcast. Today we're going to talk about broadcast email. Folks this is where the big money is. So make sure you pay attention to this one. Now our last episode was 117 Gina St George. She's an expert at systems which allowed both her and her business owner significant other to both lead their businesses to take a trip to China and their businesses were fully functioning while they were gone. So don't miss her episode. That's Gina St George. Now help me out here folks. My school got approved by the Department of Defense to be in their scholarship program for military spouses. Now if you know anyone in the military I'd like to talk to them about best ways to let military spouses know about the opportunity. I'm not going to hammer your friends to join. I just need some insights. Getting the word out. So a military spouse is already in the system and could probably help me out. So I appreciate that. Now I've got a big freebie to thank you for not only doing that but for listening to the podcast. It's my twenty seven dollar e-book how to automate your business and just one of the tips in this e-book has saved me over seven million keystrokes and it was a couple of years ago when we figured that out so I'm sure it's way more and I have something else over there I think you'll like so visit screwthecommute.com/automatefree and I got two really great freebies one's a surprise now our podcast app is in the iTunes store and you can go to screwthecommute.com/app where we have complete instructions to show you how to use all the fancy features so you can take us with you on the road and you can put it on your cell phone and tablet and capture all your favorite episodes you can listen to him again there's all kinds of good stuff and we have instructions on how to use it over there at screwthecommute.com/app and if you're over it iTunes please leave us a review and a rating it really helps out the show and tell your friends I mean tell one friend about this podcast who you know is interested in starting a business or improving their business and I swear they're going to thank you for it and of course the more successful the show is the more freebies I can give out to you faithful listeners now our youth program is in full swing we're looking for young people that are doing entrepreneurial things and when I say young that's up to about early twenties if they're older than that then maybe there'd be a candidate for our regular podcast so if you know anyone then get in touch with me at orders@antion.com to see how they could possibly be featured on an episode a special episode of screw the commute special youth edition now our sponsor this week is me. Hey surprise surprise. The internet marketing retreat and joint venture program where myself and my staff work with you for a year to either get you started in an Internet business or to use the Internet to take your existing business to the next level. Now I'll tell you more about that later. Details are going to be at greatinternetmarketingtraining.com and of course we'll have it in the show notes at screwthecommute.com and whatever you're trying to find an episode. This is Episode 118 so if you go screwthecommute.com/118 and we'll take your right to that episode.

[00:04:12] All right let's get to the main event broadcast e-mail. Folks this is where the money is now the first thing I want to make sure you know is the difference between broadcast e-mail and auto responder e-mail. Now they're both e-mail. The major difference is that in a broadcast e-mail you decide when what and to whom you're going to send it. In other words you just decide to send it. You write it and you send it. done. now for auto responders. Yes they are e-mail but they are always triggered by somebody else. Most of the time someone fills out a form by putting in their email address and maybe their name and that triggers the auto responder. Now you don't see much of it anymore but most auto responders can be triggered also by sending an e-mail to a specific email address. You don't see that too much anymore. Frequently we use autoresponders to make E courses which I'll talk a little bit about later this episode's main focus is broadcast email. Now another thing it's not about this episode is not about list building. I'll have other episodes about that. It's about making the most of the list you have and even if you don't have much of one. We do a whole episode on joint venturing which I think I did I can't remember the number but if you look back through the episodes it shows you how to get somebody to put you on the map like almost overnight. So check out the back episodes for that and I'll have Larry put it in the show notes for you. If you don't want to search through all the other back episodes.

[00:06:01] All right. Regular newsletter or random timing on it or both. Let's talk about the forms of broadcast e-mail. I started out with a newsletter called great speaking which was directed towards professional public speakers. Now this was a long time ago folks. My mindset didn't support a regular output of these newsletters on a certain day every week. I just put it out whenever I had enough to say I'm just more of a random guy. I mean I refuse to be held to a certain schedule now with this podcast. I learned that having a regular schedule grows your audience faster. So the thing is you get to choose whether you send out your newsletter on a regular schedule or not. I'm going to suggest after doing this all this time and looking back that you should pick a set schedule. I mean I made a fortune not doing it but I think it's probably better that you do. And that's if you feel like doing a newsletter at all. I mean you don't have to to make money with e-mail to make money and grow your list. You do have to give value in some way whether it's a regular newsletter or not. If you're going to do a newsletter make sure you give lots of value. But absolutely. Absolutely. Give the people a chance to buy something. Nobody will complain about what we call a 90 10 ratio. In other words 90 percent content and 10 percent promotion. Hey if they do complain just get rid of them. You're trying to make a living and someone's always looking to be offended. Then these are not people you want on your list so I sent out my newsletter in a random fashion and I also sent out solo e mails with promotion only that's what a solo email is. It's all about one thing. That's why they call it Solo. And again if people complain let them unsubscribe. I run into this problem all the time. When someone has attracted only freebie seekers to their list because they never asked them to buy anything. Then they wonder why they get complaints when they do offer something to buy if you're new at this. Start off offering things to buy right off the bat if you're like the people I just mentioned who have built themselves a list of freebie seekers. Be prepared for some bitchy people. Now if you want to make money at this it should be obvious to you. That you must offer people something to buy. If you can't handle that well then maybe you shouldn't be an entrepreneur.

[00:08:56] I'm not trying to be mean here. You know money pays your bills and gives you the freedom to do the things you want. If you refuse to ask for it or get someone else to ask for it on your behalf you're going to have a hard time being in business. Let's talk about frequency. Here's a rule of thumb the more email you send the more money you will make. Up to a point. Okay I can tell you for sure. Once a week is not enough. I mean if you're lucky that only gives you about 50 contacts with your target audience in the course of a whole year. I can't tell you how many times is right for you but in all my experience I would say the bare minimum would be three times a week that would give you one hundred and fifty contacts with people over the course of a year.

[00:09:53] You have to decide how much makes sense for your audience I teach my students to send more than they are comfortable with and watch the complaint and unsubscribe rate. But like I said above if you can if you've conditioned your people to just suck free stuff from you. You have to turn that train around. You will most likely have a few derailments along the way with some bitchy people complaining but you can not let a few bitchy people run your business. You want to find the people that love to hear from you and get rid of the ones that don't and when let me let you in on a secret here.

[00:10:36] And even though after all these years 25 years of emailing. Whenever I see somebody unsubscribe under my breath and nobody hears it just me in my mind I'm like you you stupid you call them every rotten name I can think of. Because I know their so you know I don't know if they're stupid or not. But I know that my value is just so enormous compared to whatever else is out in the marketplace but they're just surrounded and ignorant to it. They have no idea. You know as one person said I'm not getting any value out of this. Well are you sleeping. Are you on drugs or you are just a freakin moron. I mean I gave like enormous stuff that would cost them tens of thousands to learn for free on like Facebook live series and I don't get a value while you're a moron. How about that. Once you look in the mirror a little bit. That's the kind of stuff I think. Of course I don't say it. I'm of course revealing it here. But you know that's the way that you really got to think. You've got to love your stuff. Give super value and feel that now it is part of the deal that people are going to unsubscribe. You know so I don't. I don't say that to them unless they give me a bunch of guff. I give it back to them 10 times. All right. But if they just unsubscribe you know gone. Go. Good. Goodbye. Go. Work at Burger King. I don't care. I can teach you to be rich and you're too stupid that realizes I can't help you there. So I don't. That was a little bit of a rant. But that's the way I feel when it's too stupid to see the value I provide when I sit here seven days a week. Holidays and everything helping people there. Most of the people that giving money too won't even talk to them at all. So all right nuff rant nuff rant. All right.

[00:12:32] So the next thing I want to talk about is the length of your emails. The trend is a shorter email leading the reader to click through to your website or blog. Now the longer the e-mail the more chance the e-mail will get caught in a spam filter and by the way you must listen to Episode 115 on spam control. So screwthecommute.com/115. I mean it covers three types of SPAM control you must know about it. It's really in conjunction with this broadcast email episode that I'm doing today.

[00:13:12] Anyway the reason we want shorter e-mails is twofold one obviously because of short attention spans and e-mail overload in your readers. But just as important is the fact that the more words you put in an email the greater chance your e-mail will get caught in the spam filter and something you write that seems innocent to you might look like spam to a spam filter that sees literally a billion e-mails an hour. All right. So keep them short and make sure you listen carefully and implement what I talk about an episode 115 so you get your e-mails through all right. Now another reason that we want short e-mails is that we want them to click through to your Web site where you can show them all kinds of stuff and and more visits to your Web site or blog makes it look more popular to the search engines and this is good for you.

[00:14:11] All right now let's talk about delivery rates. This is what percentage of e-mails that you send get through to the e-mail system of the recipient. It doesn't mean it's in their inbox yet because they can filter their e-mails and most e-mail systems to catch e-mails they don't want but delivery rates are in part due to spam control and what you say in the e-mail. But it also has to do with your e-mail broadcast service. This is not where you go with free and cheap and I'm totally in favor of free and cheap when it is good. But this ain't it. So why shouldn't you go with free and cheap in this field because all the spammers use these services. And if you're on the same IP address as them your good e-mails won't get through. And I went in great depth into this on episode 115 again. This episode is so you can make more money with the e-mails that you're sending. But if they don't get through you're still screwed. So make sure you use this in conjunction with episode 115 but you don't want to be seen as a spammer because a bunch of other spammers are on the cheapo free system that you decided to use because you didn't know any better.

[00:15:38] All right now let's look at open rates now. Let's say you make it all the way into the inbox of the recipient the number one determinant. And most people get this wrong when I ask him. That keeps your e-mail from getting deleted immediately. Listen to this is if the recipient recognizes you as the sender nothing you do matters. If your e-mail gets deleted instantly upon arrival so keep it consistent and make sure they recognize you the sender maybe you use your personal name maybe you use your business name. I can't say which is better for you there but just keep it consistent. Now the next most important piece of copy you will ever write is the subject line of your e-mail. It doesn't matter how great your product is it doesn't matter how great your sales letter is it doesn't matter how great the body of your e-mail is to get people to click through to the sales letter. None of this matters and all your work is down the tubes. If they don't open the e-mail the subject line is the number one thing that gets your e-mail open now. I told you who it's from keeps it from getting deleted but the subject line is what gets it open now I suggest the subject line is 50 characters or less including spaces and whenever possible put the most important stuff to the left. Or it could get cut off in the recipient's e-mail program. And when I say cut off I don't mean it's totally gone. I mean the person skimming through their e-mails probably won't see See I counted up the characters I can see in my email program and it's only thirty six. So you really have to pay attention to keeping your subject line short. Now I like to characterize subject lines as clear or curious clear or curious clear means. It tells you exactly what the e mails about. Here's an example. Tonight Facebook Live marketing training and that was about 40 characters and it told you exactly what's up. Now here's one that creates curiosity. In fact it was one of the biggest open rates I ever had ever boy did I get in trouble. OK people wonder what the heck did Tom do now and they have to open the e-mail to find out. The curiosity effect is called the Zeigarnik technique and I talk about this extensively in my copywriting901.com course Bluma Zeigarnik was a Russian psychologist and psychiatrist who discovered the principle of the human mind that it cannot stand unfulfilled curiosity and this technique is used all the time they use it in the news all the time they tease you about a story coming up in the next segment and it doesn't really come up till the end of the show to keep you watching I even know about this and I couldn't help it or fight it off I was doing a speech in Los Angeles a long time ago and in my hotel room getting ready and the news was on the TV and the anchor person comes on and says guess who Britney kissed. We'll tell you in the next segment and I think this was about the time when they had all that brouhaha about her kissing Madonna on stage and I'm thinking to myself I don't care about Britney Spears. I wonder who it was. Couldn't help it.

[00:19:40] So I've taken my good old time put on my tie and get ready in the next segment goes by in the next segment goes by. And it goes clear the end of the news when they reveal it was that guy she married for about 12 hours in Vegas they sucked me in so deep I was almost late for my speech but that's the Zeigarnik technique. You create curiosity and it makes people open your emails and and click through. See it's used in the subject line to get people to open the e-mail and it's used in the body of the email to get them to click through to your Web site. So again subject lines clear or curious. And oh one other thing I want to throw in I have I've had several news directors in my program all the year of major TV stations. They all say yeah we just lie to you you know we're just going to tease tease tease to get you to keep watching and not change the channel.

[00:20:40] Let's talk about the best days of the week to send broadcast e-mail. Now in general people say Tuesdays Wednesdays and Thursdays are best but you can't take that as gospel. It all depends on your market. Now the idea is that on Mondays most people are buried sifting through spam and on Fridays they're looking forward to the weekend. And all this makes perfect sense but it's not the end of the story by any means I actually follow this idea of Tuesday through Thursday roughly. But I must tell you I've had success on every day of the week and I even messed up and I threw a teleclass on Thanksgiving one time that's pretty pitiful isn't it. I didn't even notice it was Thanksgiving. Well 60 other lost souls must have not noticed either because they signed up and they spent thirty eight hundred dollars that day. So that's going to help your frozen turkey dinner go down easier if you're pitiful like me.

[00:21:48] You have to test with your market. What if you had a sports related list and people wanted your thoughts before Sunday's game. I mean you would have the best success sending out Sunday morning anyway. You have to test to see when most people want to get your e-mail. And I can tell you that you'll never get everyone to agree. Just watch the numbers and it doesn't hurt to take a survey of your list members and ask them in. And also try odd times once in a while and see how it goes.

[00:22:21] Now let's look at the time of day to send your e-mail. Well this is a little tougher because many e-mail broadcast services only deliver so many of your e-mails per hour. So if you release the thousand e-mails at 10 a.m. maybe only 200 go out per hour so your e-mails are sent over five hours with the last batch being sent it maybe 2 or 3 p.m. You have to get a feel for your e-mail delivery services and they can change that at anytime they want. So I mean some might even go as far as holding up many of your e-mails until their servers are less busy and this is another reason not to cheap out on your e-mail delivery. All right. Now with delayed delivery by your email broadcast service. Now on the table you also have to consider time zones mean I mean the East Coast of the USA. If I sent out at 10:00 a.m. Eastern Time that's 7:00 a.m. Pacific time 4:00 a.m. in Hawaii 3:00 p.m. in the UK and in Australia I think it's the next day after midnight. So it's a good idea to figure out where most of your people are and accommodate them. Most of the time if your promotion is not time sensitive like when you're sending out a sales letter they can read anytime or newsletter. Well your subscribers in different time zones can read it when it's convenient for them. If you have deadlines in your sales letter make sure you specify the time zone you are referring to on the deadline and send it out at least 12 hours in advance. So the bulk of the people all around the world have a chance to see it.

[00:24:06] Now if your promotion is let's say a webinar with a specific time you're going to do it live. You really have to decide what time it's going to be to have the most chance of people actually showing up and and this is a little controversial but I usually make a big deal to tell people to register anyway even if they can't make the live Webinar so they get notice of the replay. Some people pretend like there's not going to be a replay to force you to try to sign up and then they do a replay anyway a little bit deceptive.

[00:24:43] Another thing I might do is specifically set a time for my webinar where I know a group of people let's say from the UK can attend easily or I might do another one at an odd time to take care of people in Australia and New Zealand now while I'm on the topic of webinars I wrote an entire e-book on how to get more people to actually show up for your webinars. We'll have a link in the show notes for that now. Anyway to make the most money you must pay attention to time zones and just like days of the week. Don't be afraid to do an oddball time and see what happens. You might be pleasantly surprised.

[00:25:22] Now let's get into some of the mechanics of broadcast email. I thoroughly discussed single opt in versus double opt in in my spam control episode 115 which again I highly recommend you listen to if you're serious about doing well with broadcast team.

[00:25:39] Now let's talk about text versus html e-mail. Text email is just plain text. There is no bold italic underlining color graphics pictures it's just plain text and for twenty five years I have preached this as the only way top marketers are sending out email and I had plenty of good reasons which don't matter much anymore. But I will tell you a couple of them here in a minute that do matter. The plain text was the bomb for top marketers and yes you would see plenty of people sending out fancy e-mails because they didn't know any better and I would get challenged all the time by people saying well so and so big celebrity uses fancy html email and I want to be like that. Well the flaw in that thinking is that big celebrities didn't become a big celebrity and count on email for their living. Maybe their pro football players or singers or TV or movie stars where it doesn't matter if they do their email perfectly. They're rich from other means trying to emulate their email marketing when you aren't a big name celebrity just doesn't make sense. They're still going to make 10 million dollars on their next movie and you aren't html e-mail does have all kinds of formatting. You can have different fonts changed the size bold things and make them colorful. You can put pictures and graphics and all kinds of things you can't do in plain text email and you would think all of these things would be to your benefit but what you probably didn't know that for all these years I've been preaching against html email. They are much harder to create. Many corporations didn't allow anything but plain text to hit their servers and unless you are a pro at sending email many of them didn't look as nice when they got received as they did when you sent it. That's because of all the different email programs looking at them when they were received.

[00:27:49] Ok I'll admit over those years I would occasionally send out an html e-mail for one reason and one reason only one of the big benefits of html e-mail is that you can track open rates which you can't do in plain text I would make sure the open rates were reasonable. And then I go back to plain text but recently I noticed my open rates were taking a dive and I'm the same guy with the same clientele. And yes I know there's lots of noise out there to compete with me even though I've been doing this longer virtually than all the people currently sent to email. So I've now switched to exclusively sending html email after twenty five years preaching against it however I still didn't fall into the trap that many ego driven marketers fall into. I still don't put graphics in my html e-mails my emails are now html but they resemble plain text other than the occasional bold red text I put into highlight something. The reason I'm doing this is because it doesn't take much longer to do a plain text html e-mail and my open rates are more important to me now than my corporate delivery rates and heck they've even relaxed their prohibition on html anyway since server capacity is much cheaper now than it was over the past 25 years okay. Here's something else to think about with your emails and this still falls under the category of mechanics of sending out a broadcast email and I'm talking about clickable links sometimes you have a really long goofy link and sometimes you have a very simple link or when I have a simple link which might be something like screwthecommute.com/automatefree I write it out using the entire HTTPS colon slash slash w w w dot screw the commute dot com slash automatefree and here's the important part. And then I put a space after the link I don't put a comma I don't put a period I don't put the link in brackets or parentheses or quotation marks. Nothing. I put a space virtually all email readers will see that as the link and make it clickable in your email. I like this because people that have any trouble can just type the link in their browser. It's simple. It doesn't look fishy because it's a real Web site in the link as opposed to a weird looking link that scares people off. Yes I lose a little bit of tracking ability and if I was a totally anal bean counter which I'm not I would want to know which episodes of the podcast got the most people to download the free e-book but I'm not quite that anal right. And I'm not suggesting you shouldn't be that anal if it fits your personality but there's only so much time in a day and I have much more profitable things to work on than counting every single little variable in my business. Now again which episodes got the most downloads would be a good thing to know but just not worth it to me in the big scheme of all my responsibility. What if you have a long tracking link and we'll talk about tracking links and stuff in a future episode or an affiliate link. That's just way too long and goofy looking to put in an email. Goofy looking is bad enough but if the link is too long it's likely to break and many people aren't tech savvy enough to copy and paste it in their browser and take out any line breaks. So to a portion of your audience the link is useless anyway. And that's on top of it looking stupid. All right so what do you do. Well in my playing text e-mails I used to use a link shortening service. I didn't really like to do this because now the link doesn't have a real looking website in it. Which and that builds confidence in people who I want to click it. It just looks weird.

[00:32:11] I used to use Google's linked shortening service but it's now being discontinued so now since I've switched to html email I can embed a link under a simple text. It would be impossible to explain how to do that here. But basically you have to go into the code of the html email and put in the code for hyper linking text so you say this is some of the hassle of html email and I don't want to make you a geek but I'm going to put an example in the show notes of what the code looks like for a link and all you have to do is change the link and change the text that the link will be under. In my example or I guess you'd call it a template I'm giving you and you'll have a piece of code you can just paste in the html section of your email. Now I will say some html editors have a function to make this easy for you. So you don't have to go into the code but since I don't know what you're using to create your email I can't say how to do it in your system. Anyway check this show notes for the simple link code template.

[00:33:22] All right. You've probably heard about the can spam act. Well I'm really not going to go into too many details on the can spam act which you must comply with. To keep out of trouble when sending broadcast emails a reputable email broadcast service is going to help you with this automatically by appending your contact information to every email you send along with putting a functional unsubscribe area in every email and a little sidebar here. If you get a spam email I describe this in episode 115 about spam control. Don't click on the unsubscribe link. That just tells the spammer who doesn't care about the can spam act that you have a real email address that he can sell to his spammer buddies for more money so don't click on this delete it. My main advice is don't be deceptive with your emails and be honest with people and the chances are slim that you'll ever have any trouble with the can spam act now you should at least read about it. And that crazy GDPR thing out of Europe and I'll put links in the show notes where you can read about it but just don't be scared off by people telling you that you must comply with ridiculous and outrageous rules set by pencil pushing bureaucrats. Just do a good job and be honest and you you most likely will never have any trouble with it.

[00:34:48] Let me tell you about how I turned the Internet marketing training world on its head around the year 2000 people like me were charging 50 to 100 thousand dollars upfront to teach what we knew to clueless business people who refused to learn on their own. Now I'm a small business advocate and I knew many small businesses could never afford that kind of upfront money. So I made all those gurus mad by charging a relatively small entry fee to my program that also got a percentage of profits that was capped. So you're not stuck with me forever. So for me to get my big money you have to make way bigger money. Plus you know I'm not going to disappear on you because I won't get any more money right. And I even went one step further and that's never been done before I have a big estate home and a TV studio where my students as part of their yearlong training come and actually stay in my house for an immersion weekend. And that's just one of the unique features of this program. So check out the full details that greatinternetmarketingtraining.com and of course I'll have it in the show notes love to have you as a mentee.

[00:36:00] Now let's talk about making money with your broadcast email. Of course I want you selling your own products and they can be physical products digital products services coaching mentoring all of that but I also want you selling affiliate products. Now you are now obligated to tell them you are an affiliate. And here's one way I do it. Here's an example hey folks I found this great widget and it's done wonders for my productivity. It's so great I decided to be an affiliate for the product blah blah blah. Tell him about the product. As simple as that and just to give you some extra value like I always do. Even though this episode is not about e-books here's how I put the notice in my ebooks in a disclaimer section or a section at the bottom of my copyright page.

[00:36:49] Here's what I would say. I'm an affiliate for some of the things I recommend in this e-book which means I may get a commission if you buy something from some other company after clicking on my link. Well here's what I want you to know I've got a longtime great reputation and you can be sure I'm not going to ruin it by recommending something to you that is junk or sold by some scammer. All right so that's what I put in the e-book when selling affiliate stuff. I to get back to making money with broadcast e-mail. So. So I also use it to get people to attend webinars teleclasses and live events I promote E courses with broadcast e-mail even though the E course is not technically broadcast e-mail. And since I'm all about helping you make money I'm going to tell you a little bit about E courses first E courses can be paid or free if free. I suggest delivery every day while the people are most excited but here's what I want you to get indelibly etched in your head. You always offer them something to buy in the ecourse. Yes you give them 90 percent content that they signed up for but always give them 10 percent of something to buy. So here's how it plays out on say one of my ecourses the top 10 ways to make money speaking you can sign up for it at greatspeaking.com. So in the end the first e-mail they get I tell them all about the first way to make money speaking. That's the 90 percent content. Then I say something like this Hey if you're totally into becoming a pro speaker check out the wake him up video pro speaking system the best selling ever pro speaking training on the Internet and that's it.

[00:38:39] No one is ever going to complain if you give them a healthy dose of the content you promised them and then mention something they can buy if they click over to the sales letter of your product then you can go into complete sales mode without complaint because they made the decision to click. If you have a paid eCourse you can put out the segments at any interval that makes sense. Maybe they buy a seven part e-mail training session with homework that you deliver once a week to give them time to do their homework. You can do whatever makes sense here. You can do a video or audio ecourse. This is where they get an email with a little bit of text in it that tells them to click over to a video or audio training session on your Web site now to deliver your ECourse you need a good sequential autoresponder system. And of course I use and promote kickstartcart.com. The full shopping cart system coverage shopping cart systems in episode 10. So you might want to listen to that. And I call it a system because it's your shopping cart affiliate software broadcast e-mails auto responders upselling tracking and a bunch more all in one place at a very cost effective price. OK so that's broadcast e-mail folks this is how you make a fortune online. Yes we're all into the social media but all of that stuff and YouTube and everything else is designed to get him the heck off of there onto an email list and it's going to be that way for a long time. Yes we have chat bot list. Yes we have customer lists and phone number lists and things like that but e-mail is the way we still for me after 25 years still make the bulk of the money. All right. So if you like what you hear today please leave a review over it iTunes. Make sure you check out our next episode which is 119. Patricia Fripp she was the first woman president of the National Speakers Association and she came to this country with nothing and made something really big out of herself and she's also been to my electronic marketing buttcamp eight times and she'll tell you what that meant to her. And by the way if you're listening this episode when it was first released buttcamp is coming up this Saturday and and we're videoing it. So if you don't have to attend in person in Virginia Beach. So we're still in pre publication or pre seminar pricing. So you'll save 100 bucks on the videos or attending in person if you get on this right now. You go to screwthecommute.com/buttcamp and keep your eye out for any military folks to be willing to talk to me so I can get the word out into the community and help our military. All right. We'll catch ya later.

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