947 – Make sure to set this correctly: Tom talks Not For Kids YouTube Setting

SUMMARY BY CHATGPT
In episode 947 of the Screw the Commute podcast, host Tom Antion discusses the importance of properly setting the "Made for Kids" designation for your YouTube videos. This is crucial both for regulatory compliance and for optimizing your video's performance with YouTube's algorithm.
Key Takeaways:
1. Setting the Audience:
o Navigate to YouTube Studio > Content > Details > Audience.
o Choose either “Yes, it’s made for kids” or “No, it’s not made for kids.”
o Children are defined as 13 years old and younger.
2. Consequences of Incorrect Settings:
o If a video not suitable for children is misclassified as kid-friendly, you risk fines (up to $50,000) or other legal issues.
o Incorrect classification can also negatively impact your video’s performance with YouTube's algorithm due to mismatched audience engagement.
3. Age Restrictions:
o For adult or racy content, enable age restrictions to limit access to viewers 18 and older. This ensures compliance and avoids potential penalties.
4. Optimizing Video Distribution:
o Accurate settings improve algorithmic performance, ensuring the right audience sees your content and engages with it.
Additional Notes:
Tom highlights his resources for entrepreneurs, including his automation e-book, mentorship program, and digital marketing school. In the next episode (948), he will explore the benefits of using playlists to boost watch time and views.
Listeners are encouraged to check out:
• ScrewTheCommute.com/automatefree
• GreatInternetMarketingTraining.com
• IMTCVA.org

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Episode 947 – Not For Kids YouTube Setting
[00:00:08] Welcome to Screw the Commute. The entrepreneurial podcast dedicated to getting you out of the car and into the money, with your host, lifelong entrepreneur and multimillionaire, Tom Antion.

[00:00:24] Hey everybody! It's Tom here with episode 947 of Screw the Commute podcast. This is part of our YouTube series with quick little changes that can really either keep you out of trouble with YouTube, or help you get more views and watch time. So this is episode 947. Hope you didn't miss episode 946 as part of this series on licensing and distribution that will help more people be able to use your content and get your more distribution of it. Make sure you grab a copy of our automation e-book at screwthecommute.com/automatefree, and check out my two major programs that have been running for years and years and years and helping thousands and thousands of entrepreneurs. And that's my mentor program at GreatInternetMarketingTraining.com and my school, the only licensed, dedicated internet and digital marketing school in the country, probably the world at IMTCVA.org.

[00:01:25] Okay, here we go. So this is not for kids. It's called. And I'm going to tell you the how this works and why. You should make sure this is set correctly on whatever kind of videos you put out. And the way you get to this little section is you go to your YouTube studio, you go to content, you pick the video that you want to work on, and then you go to details. All right. Then you're going to scroll down till you see video details, slash audience. And there's going to be two choices there. Yes, it's made for kids. And no, it's not made for kids and kids is considered 13 years old Okay.

[00:02:13] And younger. Now, here's the thing about this. It's very important that you pick the right one, not only to keep you out of trouble. For instance, if you had an adult content video and it showed to kids, you can get fined enormous amounts of money, right? 40, 50,000 bucks. And I don't know if there's criminal things, you know. So you want to make sure if your content is not for kids, that you say, no, it's not made for kids. That seems simple, right? But here's another reason why it's very important is because besides the fact that you could get in trouble, that if your video is not made for kids and it shows for kids, the kids are not going to watch it. And so it's not going to look to the YouTube algorithm like this is a good video because nobody wants to watch it and vice versa. Let's say you had one that was made for kids. Well, you're not going to get in trouble for this one if if it's, uh, mis, You know, if you put, you say yes or no. It's not made for kids. If an adult watches it, great. Then nobody's going to get mad or fine you or put you in jail. Okay? But the thing is, is if it is made for kids, adults aren't going to want to watch it. And that's going to hurt your algorithm and your distribution of that video to show it to more people. See? So just make sure that if you have content that's made for kids, you say, yes, it's made for kids.

[00:03:49] If you don't, make sure it's checked. No, it's not made for kids. Now there's another section that you can open up and it's called age restriction. And the options there are yes it's restricted to over 18. And no don't restrict it. Well that way if you have adult content or, you know, kind of racy stuff, then you might want to make it. It's restricted to over 18. And again for sure you want to make sure that content is not shown to somebody under 13. All right. So restrict it. You got to be 18 or older. And at least you have said it and tried to to play the game properly. I'm sure these kids can lie about how old they are, but but that's a different problem. All right. So that's your not for kids. Make sure you have that set correct for each video you put out because you definitely don't want it showing to people. You don't want to see it because either they won't watch it and then that'll hurt your algorithm, or they will watch it and you get in trouble. Right? So there you go. Not for kids. The next episode, 948, is going to be on the value and how to do playlists, which gives you more watch time and more views and all that stuff. So check it out. Also check out my mentor program, greatInternetmarketingTraining.com and my school at IMTCVA.org. I will catch you on that next episode. See you later.