897 – DO NOT do these: Tom talks 7 Ways to Alienate a SuperAffiliate

Episode 897 – 7 Ways to Alienate a SuperAffiliate
[00:00:08] Welcome to Screw the Commute. The entrepreneurial podcast dedicated to getting you out of the car and into the money, with your host, lifelong entrepreneur and multimillionaire, Tom Antion.

[00:00:24] Hey everybody! It's Tom here with episode 897 of Screw the Commute podcast. Today, we're going to talk about 7 Ways to Alienate a SuperAffiliate. Okay. Now this is kind of opposite of my book JV or Joint Venture JV. How to be in front of a million warm prospects in the next 90 days, where you can find that on Amazon Kindle. You can find it on audible, or you can go directly to screwthecommute.com/jv and get a copy of it. But this is going to be the opposite of ways to attract super affiliates. Now this is how you alienate them. Hope you didn't miss episode 896. That was 9 ways to Lose a customer. So I put these kind of together. You can lose customers and you can lose super affiliates willing to promote you and put you on the map by doing these dumb things. Okay. So, uh, anytime you want to get to a back episode, you go to screwthecommute.com, slash, then the episode number. That was 896 was 9 Ways to Lose a Customer. Today is nine 897. 7 Ways to Alienate a Super Affiliate. Uh, let's see, uh, make sure you grab a copy of our automation e-book at screwthecommute.com/automatefree and check out my mentor program at GreatInternetMarketingTraining.com.

[00:01:49] Okey doke. I mean, kind of the reason I thought of this is I'm involved in something right now, and I've been promoting, I'm not going to mention names here because I kind of like these guys, but, I've been promoting something over, uh, I don't know, the last couple of years for them.

[00:02:09] And I found out one thing that they're doing that could help me and could help them, I mean, and they they wouldn't do it. And they got all butthurt about it when I mentioned it. And, you know, the good thing about business, you know, and I'm not really ragging on them too hard is you are free to make your own dumb mistakes. You can make them all day long. It's up to you, you know? So I've made plenty of myself, you know. So that's why I'm not too worried about this. But. But, uh, see, when you, uh. You know, they just don't understand. I mean, they're successful, but they just don't understand. And to get to the highest levels, what you have to do and a lot of a lot of people. I'm not saying these, these people so much, but but, you know, they get some degree of success and then they're they know all. See all hey, I've been doing this 30 years online, 47 years in business. I don't know everything. I don't even claim to even close to knowing everything, even about the internet stuff after 30 years. There's just so. It's so vast. All right. I learned how to make a fortune on it. All right. That's what I'm worried about.

[00:03:26] But they just don't understand. That JV partners or super affiliates like myself have lots of options. I mean, at any one time we got 20 people begging us to promote their products and services. So if you want to be put on the map, if you want the super affiliate to promote you to their sometimes millions of people, mine is about 100,000 of in a in a niche area. Um, you got to play their game. They're not going to play your game. They sweated blood to get where they're at. All right. And so if they make a request that's not unreasonable. And also that if you had a brain, a half a brain, you would see, oh, this is a good thing for my people, not something bad. All right. So yeah, if they were asking for something bad that hurts you, I can see them turning down a request. But if it's something that would be an extra bonus for their people, uh, then it's kind of crazy. Kind of dumb to, uh, to turn it down. But anyway, let's get into the five ways. No, seven ways. I got to alienate a super affiliate. All right. And and I use the term super affiliate and JV partner and kind of interchangeably because they're, they're people that have blazed a trail before. You are bigger than you. And. Well, I mean, and you can make deals with people the same size as you too. I mean, that's fine.

[00:05:01] Any kind of deal that you're helping each other is beautiful. You know, that's that's a good thing. But in most cases, if you're, uh, if you haven't blazed any trails, if you have nobody on your list or if even if you have a small list of people, then, uh, a super affiliate is somebody way bigger than you that has way more influence than I'll use the term influence here, but it's mostly email, but it can be social media and so forth and all those things. So so here's the five ways. Uh, number one is pick the wrong partner. And what I mean by that is it could be a great, powerful super affiliate, but they may not have the proper people on their list to suit your product or service. And if you try to push your way in and get them to promote you when and here's what's going to happen. You know, I've had this loads of times. People try to get me to promote stuff, and I did it in the early days. I won't do it anymore because if I promote something that's wrong for my list, I get cussed out in 18 languages and 5000 people unsubscribe like in a couple hours. Right? So I'm, you know, people like me are not going to do that. They're they they know the consequences of promoting things that don't make sense for them. So it's it doesn't behoove you or it's not good for you to try to push yourself into somebody's list.

[00:06:31] That doesn't make sense, because if it's a big bomb, they tell all their big list owner friends and then you're done. All right. So. So, uh, make sure you pick the right, uh, partner for what you are promoting. And, uh, like I said, I go in depth on how to find figure that out, but, uh, on my, in the book and so forth. But but anyway, uh, just make sure it makes sense, you know, look at their stuff, see what they promote, see who's on their list and, and what their list is about. And make sure yours lines up. Okay. Number two, no sales numbers. And this is what I coined as asking a very powerful person to be your guinea pig, to send out something to their list and promote you with no idea whatsoever if it's going to work, or if they're just going to send a big, you know, in my case, 100,000 emails out and then no sales come in, no commissions come to me for it. And you say, well, okay, it was kind of a bust. Well, it was a bust for you because you got nothing to lose for me and people like me, I've got to replace those people. And it could be worth a dollar or a couple of dollars a piece to replace the people that unsubscribe, because I sent them something stupid. All right? So people like me won't do it. It's too costly for us.

[00:08:03] And no money coming in from a mailing. And you can only do so many mailings before you burn your list. So each one has to be productive. And so if you come to a big list owner or a big, powerful person with no sales numbers, then you're asking them to be your guinea pig. You didn't do your homework and you say, well, I don't have. How am I supposed to get sales numbers if I don't have any people on my list? You make deals with smaller list owners. You you do paid ads to get some numbers. See, if you just come to me and people like me with some numbers, it it puts you in a different category. In other words, you're not asking us to be your guinea pig. You're showing us that you tried some things. And here was the results. That makes us think completely differently about you. So make sure you come with some sales numbers. Uh, number three. No swipe. Copy, swipe, copy the term swipe. It sounds like you're stealing things, but it's it's really from the copywriting world where you saw some good copy and you saved it, you know, saved a big file of it, and then you adapted that copy for your product or service. That's perfectly legitimate. Everybody does it now. What you do is you create, copy and give it to the joint venture person. Sometimes they'll use it as is, just putting their affiliate link in.

[00:09:36] Now with me, I never do because I know I'm a better copywriter than pretty much anybody that asks me to, to, uh, promote something for them. So I adjust it, you know, and I sometimes I get this swipe that's like a mile long. Well, that's, you know, really crazy nowadays that's sending massive emails, long, long emails. It's shorter emails leading to a good copy on your sales page. So I pick out the best things that I can out of their swipe and adjust them for my audience, and throw in some things that I think will help to get them to click over and sign up or do buy or whatever it is. Okay? So make sure you provide swipe copy, short, long, uh, give them, uh, graphics in different sizes for their social media, I mean, all kinds of stuff like that. That's swipe copy. All right. That was number three. Number four is ask the partner to do work. Okay. And you think, well that's only fair. They should do some work. They did their work, which you don't understand is that they did their work sometimes for years and years. Me in my case, 30 years, seven days a week, selling and helping people and teaching and, you know, this internet stuff. So don't ask me to work. You sign up the the super affiliate for your your program. You create everything for them. Uh, like I said, the go back to the swipe copy. Don't ask them to work and don't ask them to show up on a call where we can discuss it.

[00:11:16] No. If they want that, they will ask you, okay. You give them everything they need. Don't ask them to work. All right. That was number four. Number five. And this is the one of the craziest ones. Don't ask them to to buy your product, all right? That is just the stupidest thing. If you only knew we got, if it's a physical product, we got stacks of them waiting, the people begging us to leave and look at them. We got digital products and services, people clogging up our inbox, begging us to to promote for them. See? So to ask us to buy your product, I mean, we make fun of you for doing such a thing. I don't care how expensive it is. You send it. All right. Now, here's the thing. It is possible that if we kind of like your product, we don't know you personally and we don't know how reliable you are. We don't know a lot of stuff about you yet. We may buy your product. Sarah with some other name or, you know, or assistants or girlfriends or boyfriends or husbands other name. So you don't know, it's us just to see what happens. So that's a possibility. But for don't ever make the mistake of making a super affiliate buyer product, you just you're making a fool of yourself. Okay, let's see.

[00:12:43] Number six poor communications. If the super affiliate ask you a question, get back as fast as humanly possible. I complain about this on idiots putting voicemails like, oh well, we'll get back to you within 48 hours. No, you won't, because you won't need to, because I've already bought from somebody else. All right. That's stupid. Fast as humanly possible. A good clear communications if English isn't your second or first language, and you're trying to get an English speaking super affiliate, then get somebody to look it over first for you, that's a fluent English speaker, you know, or whatever language you're doing. Okay? So your communications need to be and communicate however they want. They might say, hey, it's better if you text me, hey, they may set or say, it's better if you message, message me, maybe some email, you know. So whatever it is, do what they want, not what you're used to. And then you know, and then some people, if you're not used to using messenger, you might not check it or even know that they responded to you. And then it sits there and then they think, oh, I'm not dealing with this person. They don't get back to me fast enough. So you have to adjust your ways to suit them. The bottom line is, folks, I'm not saying that these people are arrogant or something. They just beat the path long before you did, and it's up to you to change if you want them to put you on the map.

[00:14:13] It's not for up to them to change. Okay. All right. And then the last one is number seven is being difficult to deal with. And I got to tell you, you know, I can tell right away when somebody comes to me, oh, my product's the best there is. And and you, you got to do it Tom if you want. If you want to, uh, you know, make more money for yourself, you know, and so they're arrogant. Um, I say, well, you know, that percentage is just not commensurate with, you know, what's standard in the industry, even not not let alone super affiliates usually command a higher percentage of affiliate commission. And. No, no, no, no, this is it. This is what we're doing. Take it or leave it. Okay? I'm going to leave it. All right? Because, you know, there's some lady I've known for years out of California. Wonderful, nice lady. I've had her on my podcast and, um, you know, sent me this thing to promote her service. That's. And the commission is just pitiful compared to any kind of industry standard online as digital products and not a lot of work. Now, if there's a lot of work and physical work involved or physical products to be shipped. Yeah, that denotes a smaller commission, you know, commission schedule. But when it's all digital online and you're not doing a damn thing. No. If you if you come in with a substandard commission, they're going to laugh at you again, you know, and not promote.

[00:15:45] Now, I didn't make a big deal or laugh at the lady, but I didn't promote, you know, because it's not commensurate. Uh, so anyway, there's seven things pick and wrong partners. Number two, no sales numbers. Number three, no swipe copy. Number four, ask the partner to work. Number five, ask the partner to buy your product. And six poor communications. Seven's difficult to deal with. So there you go. Don't do those things and but do the opposite of those. And you have a great chance of being in front of a million warm prospects in the next 90 days. I mean, grab my, uh, my PDF copy of the book at screw the com slash JV, or if you like, Kindle, go on Amazon, or if you like to listen, it's on audible. All right. That's my story. I'm sticking to it. Also check out my mentor program. And you get all this stuff, uh, one on one training with me and my entire staff as included in the deal and all bunch of other unique things nobody on earth has. All right, I got a, uh, there's easy for me to say that because nobody has a retreat center where you actually live in the house with them. Nobody gives you one on one attention from the principal. That's a high level principle. So check it out at greatinternetmarketingtraining.com, and I'll catch you on the next episode. See you later.