701 – Different ways to connect: Tom talks Email Angles

Episode 701 – Email Angles
[00:00:08] Welcome to Screw the Commute. The entrepreneurial podcast dedicated to getting you out of the car and into the money, with your host, lifelong entrepreneur and multimillionaire, Tom Antion.

[00:00:24] Hey everybody, it's Tom here with episode 701 of Screw the Commute Podcast. Today, we're going to talk about email angles. Hmm. What does that mean, email angles? Well, it's going to be a method where you can send out more emails than you think you should and not get complaints. All right. So you're going to emphasize different things in your emails so that you can send that more and more. And of course, I'm going to demonstrate this because I have my summit coming up this Monday, and I've been sending out an email every day about it, and I'm not getting any complaints. Maybe a tiny bit of unsubscribe. And remember, I got about 100,000 email addresses and very few complaints. So so that's what I'm going to teach you today. And by the way, I want you to sign up for the summit at screwthecommute.com/summit2023. There's about 32 sessions on demand. It's just a cool thing. So, I mean, it's my first ever screw the commute summit. It's not a boot camp, but camp is my public seminar that's live. Or it can be virtual. It has been virtual, but that was just me and a couple of my employees. But this one is 27 different speakers and online. It's just beautiful. So check it out at screwthecommute.com/summit2023. All right, let's see. I hope you didn't miss episode 700. That was a big deal. And we still have our sale going on for you with 77% off on a bundle of one of my best selling ebooks. So check that out. It's through screwthecommute.com for which last 700 episodes and great these things all if you implement this stuff could make you a lot of money. Now. I hope you didn't miss Episode 699. Am I beating you to death enough with this summer thing? It was on online summits and how you can have no web presence whatsoever and promote an online summit. And that sounds like hocus pocus, but absolutely, you can do it. You can put yourself on the map within a week of having an online summit, and you're going to even have to have a website. Right. So So that's pretty cool. All right. Now follow me on TikTok at tiktok.com/@digitalmultimillionaire. And it's going crazy also. So I'm doing a lot of live sessions on there. And I've got one videos hitting 565,000 views in about a week or so. So that's that's pretty good. I'll be doing a training session on that after I prove all the concepts.

[00:03:21] All right. Let's get to the main event here. Let's see, how can you send out multiple emails on the same subject? And not get lots of spam complaints and unsubscribed. Well, basically you use a different angle in the subject line and talk about different benefits of whatever you're selling or promoting in the emails you send that it could be the same exact thing.

[00:03:48] And then I'm going to give you an example, because all the emails I've been sending out, other than the 710 to 7 hundredth episode sale, have been promoting this upcoming summit. But I got very few unsubscribe and very no complaints. And so, you know, there you go. And people are signing up like crazy for the thing, and rightfully so, because it's a massive value. You'd be crazy to pass it up. Did I tell you that earlier that you should sign up at screw the com slash summit 2023? All right. So. So it can be the same product or service, but you send that more emails than you think you should be able to. All right. Now, am I claiming you won't get anybody noticing this or complaining? Absolutely not. Once you get lots of subscribers, you you're going to get people that hate life on your list. All right. And and they're looking to complain about stuff. But when you get lots of subscribers, you won't miss that person, whether they unsubscribe themselves or you do it for them so you don't have to listen to their crap anymore. Okay. And, you know, it's you kind of feel this way after having the you know, the I think that the max I had 150,000 subscribers.

[00:05:14] That was in the early days. And then things got more and more, more and more people doing lists. So I've been maintaining 80 to 100000 for years and years and years. And some come, some go. And that's just the nature of the beast. You can't feel get personal about it, but you can't let them run your business either. So anyway, I'm going to give you the subject lines of, let's see, one, two, three, four, five, six that I've. That I'm going to be sending out, and it probably could be seven or eight by the time I'm done. And talk about the subject lines and why I'm not getting too many unsubscribe and complaints. So first one was free online Screw the commute summit. So that was the first one that went out about this. And I emphasized screw the commute there with quotation marks to make recognizable stuff because I'm kind of known as the screw the commute guy with 700 episodes of this podcast and a website about it. And the mall never had a job, always had my own business. And so I emphasized that for recognizability. Of course, my name's on every one of these two. All right, So. So then the next one was best virtual summit format I've ever seen. In this one. I emphasized that the format because many of the people that have been on summits before.

[00:06:43] Remember that they forced you to sit there all day long and you'd miss the session you wanted if you weren't sitting there. And people I mean, it kind of channeled them and forced them there, but they didn't really like it. So this emphasized that our summit is on demand. So every like Monday, the batch of speakers will be released. You listen to who you want to, when you want to, and there you go. So people just love this. So that's was the emphasis of the second email. Next one to free marketing ebooks plus ticket to online summit. In that case, I emphasized, Hey, you get two free books. They're probably worth about 50 bucks just for signing up for this free summit. So that was an emphasis on the two free ebooks. Next one, get a million bucks of free training. This one emphasized massive amounts of money. Million. And you know, I'm a multi millionaire guy next door, but you know, those terms really grab people. So a million bucks of free training is a pretty decent thing. I better check this out. So that was the emphasis for that then. This one hasn't been put out yet, but this will be one as I get close to the Sunday night, probably last chance for summit free ticket. So Last chance is an urgency tech snake from copyrighting.

[00:08:17] You know, I've had loads of promotions where in the beginning I used to get nervous and nobody was going to sign up. Everybody signs up at the last minute for things. So things that I thought, Oh my God, I'm I'm not even going to get half of my capacity for this event. And then at the last time, I'm turning people away because I can't fit anymore in, you know, So. So that's an urgency technique. This is your last chance, then. On a session when I'm doing something, I've put out emails that says, Today I'm giving you 1000 bucks, all right, Which was what it would cost to have a one on one with me for one hour. All right. But you're getting it for free, right? So, of course, there's going to be other people listening and you can't ask questions or anything, but for free. Getting a master class. So today I'm giving you 1000 bucks and it's it's like, Whoa, wait a minute. What's he talking about? It brings in that curiosity of what we've I've trained a lot on called the Zagat Principle, where curiosity makes you want to open it and see what's going on. And there might be some other ones I do during the week that the summit's actually on. I'm sure I know there will be. But then inside the emails, I would emphasize different things, like the number of sessions or my five master classes or the fact that it's on demand and they don't have to sit there all day and they can buy the videos dirt cheap if they want and just whatever.

[00:09:49] Emphasize something different in each one. So the bottom line is you can send out multiple emails, one right after the other promoting the same thing, but emphasizing different aspects of it. See, one person might be interested in my master classes. Another person might love the on demand aspect and another person might like to have the videos forever. You don't know. So you give them emphasize a little bit. And if you try to emphasize everything in one email, the people that are looking for the videos or get overwhelmed looking at all your other crap know. So it's better to have individual ones that promote and emphasize different things. And again, remember, unsubscribed and a few bitchy people are part of the game. You can't let a few downer people run your business for you. Now the upside of what you're promoting is what you have to keep in mind when you get a few complaints. Look, I'm helping lots of people here and so I don't know what's wrong with those people, but let's get rid of them. Think of it this way. If you send out 2000 emails, let's say, and you got 1000 of them open, which is fantastic.

[00:11:03] Right. And you got two people complaining. That means a thousand people didn't really care about this promotion either way. They didn't open the email. And maybe maybe they'll not like the next one. So, you know, they're still on the list. And 998 people like your subject line enough to open the email. So would you sacrifice those 998 people that loved and wanted to know more about what you had for those two people that were bitchy? Well, if you would, chances of your success in this field are like slim and none, right? You could name those people. Those two people, slim and none. So send out more email and make sure you have a variety of angles and you'll reach way more people and make way more money. All right. Get signed up for the summit at Screw the commuter com forward slash Summit 2023. And also, hey, if you want training on this and the other million things you need to know to be successful online, get in my mentor program at greatinternetmarketingtraining.com. It's the longest running, most successful, most unique ever in the field of internet and digital marketing. And I triple dog dare people to put their program up against mine and they won't do it because they would be embarrassed. I take care of you in my program. All right. That's my story and I'm sticking to it. We'll see you at the summit.