Vladimir Adonis spent thirty thousand bucks to build a great Web site and he learned how to do search engine optimization, and he started attracting thousands of members to his site. But unfortunately, it got shut down because of copyright violations and copyright laws. Well, the marketing skills of Vladimir learned along the way, he's took all the things he learned and started to host local marketing workshops in his area, teaching other entrepreneurs how to generate leads online.
NOTE: Complete transcript available at the bottom of the page.
Screw The Commute Podcast Show Notes Episode 291
How To Automate Your Business – https://screwthecommute.com/automatefree/
Internet Marketing Training Center – https://imtcva.org/
Higher Education Webinar – https://screwthecommute.com/webinars[03:52] Tom's introduction to Vladimir Adonis [08:24] Becoming more effective in coaching [09:50] Grew up with seven people in a small apartment [12:29] Dating/Dancing website gets shut down [15:23] Validating his skillset moving forward [17:56] Tips on using Facebook to your advantage [20:18] Using paid Facebook ads for better control [22:43] Sponsor message [25:34] A typical day for Vladimir [28:47] Getting your lead costs down by using pixels and cookies
Higher Education Webinar – https://screwthecommute.com/webinars
Screw The Commute – https://screwthecommute.com/
Screw The Commute Podcast App – https://screwthecommute.com/app/
College Ripoff Quiz – https://imtcva.org/quiz
Know a young person for our Youth Episode Series? Send an email to Tom! – firstname.lastname@example.org
Have a Roku box? Find Tom's Public Speaking Channel there! – https://channelstore.roku.com/details/267358/the-public-speaking-channel
How To Automate Your Business – https://screwthecommute.com/automatefree/
Internet Marketing Retreat and Joint Venture Program – https://greatinternetmarketingtraining.com/
Vladimir's website – https://www.vladadonis.com/
Internet Marketing Training Center – https://imtcva.org/
Chris Sajnog – https://screwthecommute.com/290/
I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906
The WordPress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse
Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/
After you sign up, check your email for instructions on getting in the group.
Want The Transcript for this episode?
Episode 291 – Vladimir Adonis
[00:00:09] Welcome to Screw the Commute. The entrepreneurial podcast dedicated to getting you out of the car and into the money, with your host, lifelong entrepreneur and multimillionaire, Tom Antion.
[00:00:24] Hey everybody. It's Tom here with episode two hundred ninety one of Screw the Commute podcast. I'm here with Vladimir Adonis. He spent thirty thousand bucks to build a very successful dating and dancing Web site and got it shut down. But getting that shut down didn't shut him down. Wait until you hear his story. I'll bring him on a few minutes now. Hope you didn't miss episode 290. Oh, my goodness. Chris Sajnog. He was a Navy Seal for many, many years. And he's got this accelerated learning program to help you learn anything you need to learn way faster. And I guess that's pretty important. When you're getting shot at and blown up, you end up in the service all the time to learn how to get out of it. So. So that was episode two ninety. Now, how would you like to hear your own voice here on screw the commute? Well, if the show's helped you out at all in your business or giving you ideas to help you start a business. We want to hear about it. So visit screwthecommute.com and look for a little blue sidebar that says send voicemail. Click on it. Talk into your phone or your computer and tell us how the shows helped you out. Put your Web site on there and you will get a nice big shout out on a future episode of Screw the Commute in your own voice. How do you like that? All right. Grab a copy of our automation e-book. You can find it at screwthecommute.com/automatefree. And this e-book we sell for 27 bucks, but it's years free for listening to the show. And just one of the tips. One of the tips in this whole book saved me seven and a half million keystrokes. We actually kind of estimated it out a couple of years ago. So it's probably eight million by now. So really help you take care of customers faster grab more money because your pitiful competitors are too slow to get back to people. So really powerful book. screwthecommute.com/automatefree. And while you're at it. Grab a copy of our podcast app at screwthecommute.com/app. Now we're sitting here in the middle of this pandemic. Our governor of our state just decided that, oh, everybody's got to wear masks. Everybody wear now. I guess not into the bank because that's a good way for robbers to rob the bank, I guess. But but work from home searches on Google are going crazy. And, you know, I've been preachiness since 1996 when I started teaching this stuff. I've been selling since 1994 online. 96, I started teaching it and the people called me up, say, well, I wish I would have listened to you Tom. Yeah, I guess you do, because with these kinds of skills and Vladimír is going to talk about them too, you can have a nice, good living from home. Screw the commute. Help a lot of people around the world. And that's we're gonna talk about today. So I have the only licensed, dedicated Internet marketing school in the country. And we teach these skills also. And it's one of the best gifts you could ever give to your grandchildren or children or nephews or nieces would be a scholarship to this school. And you can check it out at IMTCVA.org, where you can get skills that are highly in demand and actually be making money before you graduate. We can't guarantee that because that would be unethical, but we have people doing it. And so you you'll you'll have a chance too.
[00:03:54] Let's bring on the main event. The guy spent thirty thousand bucks to build this great Web site and he learned how to do search engine optimization, and he started attracting thousands of members to his site. But unfortunately, it got shut down because of copyright violations and copyright laws. Well, the marketing skills of Vladimir learned along the way, and this is his real name, by the way, is first thing I asked the guy, is this is your real name or a stage name, Vladimir Adonis. Is this like the lights are opening up on the Vegas stage and here comes Vladimir Adonis. So he said, yep, that's his real name. So anyway, he's he took all the things he learned and started to host local marketing workshops in his area, teaching other entrepreneurs how to generate leads online. And today, he coaches and teachers, consultants and coaches how to start or grow an online coaching business so that they can get more leads, make more sales and experience more time and freedom for themselves or with their families. Vladimir, you ready to screw? The commute?
[00:05:00] Yes. All right, let's go.
[00:05:04] I'm great. Tom, thanks for having me on the show. How are you?
[00:05:07] Oh, I'm peachy, man. I'm just sitting there. People call Alex said, people call me up all the time.
[00:05:11] You know, you OK? You OK with this pandemic? Well, I've been sitting here for 20 years as it is. I don't even notice. And that's when a lot of people you teach. Do you know if they're working from home?
[00:05:22] It's just not as bad as the typical person that was going to work every day.
[00:05:28] Yeah, most certainly. It is definitely a leverage way to be able to help people to grow and to have that flexibility so long as you have.
[00:05:36] I'm a Wi-Fi in access to a computer in Golden.
[00:05:40] Exactly. And. And now I have to tell you upfront, because we do we don't know each other that well, as I have been. This might surprise you. It might not.
[00:05:48] And I'm not getting in your face, but I have been ragging for years against the term coaching. And I'll tell you why. And again, I don't want to step on any toes of coaches that are real professional, do a great job and really help people. What I'm talking about is the semantics of a for instance, I have a mentor program, which is a little different term, kind of the same things that you do. But the term the problem with the term coaching is the whole field has been kind of bastardized with everybody on Earth that never did a thing in their life, wants to be a life coach.
[00:06:30] So that's why I try to get people to to call themselves a mentor rather than a coach. So so but again, you're teaching the same stuff, but it's the way you're positioning yourself. So that's the way I do it.
[00:06:43] I just want you to know that up front, when I hear the term coach all the time, I would love if the coaches would switch to the word mentor and then it would be a high.
[00:06:53] It would appear to be a higher level person rather than some of these people that are hurt in the industry.
[00:07:00] Got it, understood. Makes sense.
[00:07:02] All right. So tell us what you're what you do and then we'll take you back to the beginning and see how you came up, if you ever had a job and how you got out of it and how you got into this. But what are you doing for coaches now?
[00:07:15] What your potential coaches? I'm going to put them full potential coaches that I know that we have people that, you know, acquired a skill set and acquired and knowledge along the way.
[00:07:25] And that knowledge has the ability to bridge that gap in the marketplace and that knowledge has the ability to solve a problem in the marketplace. I know you talked about people who have yet to really acquire really a real skill, but yet they're calling themselves coaches. Those are not the individuals on top of these individuals who, you know, they work. So for me, I broke for years and years and years and years, acquire my skill set. And my skill set has the ability to solve a problem in the marketplace and solves a problem in a marketplace. It bridges the gap in the marketplace. So there's this one sided talk. On one side of the token is the individual that you really do has that skill set the issue that that person doesn't know how to use that skill set to find more clients to generate BS and to be able to call out to the people who are right for them. So essentially, that's what I do. You have a skill set.
[00:08:12] You need to bridge that gap and you need to find more leads and find more clients. That's where I come in. I help you to properly launch it, to generate leads and in turn those leads into quiet. So that's my skill set. And those are a group of individuals that I work with right now.
[00:08:26] Do you help them actually become more effective in their coaching? Because some people are very skilled at what they do, but terrible teachers. So, yes, you get into that part of it all.
[00:08:39] I do get into that part of it. I get into the part of structuring the programs. And then the program has, you know, outcome driven type of deliverables so that the program itself, you know, so long as the person has the skills that I cannot teach the person the skill set, but provided the person has the skill set. We do go through a part of the program. I buy from a structure standpoint. We structured a program and we make sure that from a structure standpoint, if we have components or parts of the program, that those parts of those components does indeed have what we call an expected outcome for a very long time. I work for a university and I want to book that at university. One of the things that we always broke down is, OK, if the professor is going to be teaching something we always focused on. McKie, what is the expected outcome of this, of dissection? What is the expected outcome of the course? So I do the same thing with individuals that I work with today.
[00:09:33] Yeah. So, yeah.
[00:09:34] Because like I said, a lot of people could just spew at you and bury you in no time with their knowledge. But that doesn't help you as the recipient of that because then you can't implement. You don't really understand what's going on.
[00:09:49] Right. Right. Most certainly.
[00:09:51] Ok. So let's take you back to were you an entrepreneurial kid? You said you had a job at university.
[00:09:57] Take your way back and then bring it up. How did you come up through the ranks to become the entrepreneur you are today?
[00:10:05] All right, so Tom, I am of Haitian descent. My mom, my mom migrated to the states here a very long time. I was about nine years old.
[00:10:13] And the reason my mom migrated here to the States was that come into the United States meant that she was going to have a better life for herself and that she was going to be able to attain certain financial resources, that she was going to be able to use those financial resources to be able to get your family back home back in Haiti. That was the idea that was involved. It was the thing that brought her here to the states. But what I noticed is that when we came here to the states, my mom didn't have any money. And when we arrived to the States, we moved in to a one bedroom apartment. Now, when I mean a one bedroom apartment, essentially it was one bedroom and one living room. The living room was converted into a bedroom. There was a total of seven of us that was living in that. I thought to myself, man, this just does not seem like the ideal life. However, my mom and the folks that were living in that were what we call migrant workers, and they were seasonal workers. They were only a couple of months out of the year. They were trying to take care of themselves and it also was trying to take care of family back home. At that moment, I started asking myself, OK. There's got to be a better way. So my definition of this got to be a better way up us. OK, I am in a country that provides, you know, opportunities that perhaps that I don't have back it at my home country. How can I make the best of the resources that are available to me here in the States in nine years old, thinking about what becomes successful, the way that.
[00:11:34] Your nine year long nine year old thinking about it. Wow. Wow. So, you know the.
[00:11:40] I'm Nonu, so think. Thank you. OK.
[00:11:42] How do you know how do y, you know, make the best of my of my situation? How do y you know, grow from that. And the reason, the way that I define that is, hey, you know what, you, you, you work hard and you go to school and you get a good paying job. That's what my family believe. So I did that, I went to school, I worked very hard. I and I broke how we all broke my way all the way up to an executive level position. And when I when I reached that goal, that's messed up. Okay. Just gotta be a different we just got to be a better way. So then at that time I said, don't let me go into entrepreneurship. That's when I spent about thirty thousand dollars and hired a programmer and a programmer. Built me a dating slash dance type website.
[00:12:22] Yeah. What does that mean? Let's stop there for a second with David because of copyright laws. There must be a delay or something. I just got a date. A dating slash. Yeah. What's a dating dancing site?
[00:12:34] Ok, so the goal of a dating slash dancing Web site is for individuals who desire to go out dancing.
[00:12:42] However, they don't have a dance partner and they desire to find a dance partner prior to arrive and to a dance venue. Oh, I guess the other individual like to dance with that person doesn't have a partner and they want to find people who are compatible, you know, with them. So from a compatibility standpoint, you like to dance, the other person likes to dance. This is a platform where you can go to find people just like you and people who like to dance just like you got there.
[00:13:07] Why did you get shut down?
[00:13:09] And that's how I wanted to kind of just differentiate myself from other dating websites that were offered. The reason why I got shut down is because my members had the ability to upload music and dance videos of themselves. And obviously I don't have the right, the right to those music. So I'm from a copywriting standpoint, I had to shut it down in order. That's what being sued and happened. A whole bunch of legal issues.
[00:13:33] Oh, that really sucks. OK. So you got this great site shut down. Then what?
[00:13:38] So after the site shutdown, I had learned how to do search engines. Search engine optimize atomisation. That is where you rank pages and or keywords on the first page of Google so that when people are looking for your service or your product, they can go ahead. And Peter.
[00:13:53] I don't want my. What year was this roughly?
[00:13:55] This was roughly 2014. OK, 2014. So I learned how to do search engine optimization. I thought to myself, I can use this skill set and I can I can show other other entrepreneurs in my local area how to use this skill set thereby and thereby they can use that to rank on Google.
[00:14:13] So I started to kind of just take what I had learned and started teaching it to entrepreneurs in my local area so that we can learn how to do search engine optimization. So that is that is the pivot in the transition that I need after losing my online dating Web site.
[00:14:30] All right. I want to go back to that for a second, though.
[00:14:32] Is was there any chance to save it by just allowing them to upload video with no audio or something just so they can see each other? Or was it just totally shot?
[00:14:43] It was just totally shot because what made it unique was that, you know, people being able to upload dance dance videos and dance music of any genre of any kind of any caliber.
[00:14:56] So that's what made her unique. It would have it would have taken out the the unique aspect of it. So that's why it had to end up, you know, shutting it down.
[00:15:04] Is anybody doing it now that that's like pay and licensing to do that?
[00:15:09] I saw following the industry some time ago when when when I made the transition. So I'm not sure if someone's right now. All right.
[00:15:16] No good day on the dance floor with me as if I don't hurt anybody. All right. So.
[00:15:24] So you knew you had a set, a skill set that's kind of like that movie taken with Liam Neeson. I have a set of skills and the produ didn't kill anybody with your SVO stuff you decide do to turn it into something good for people. So. So knowing you had those sort of skills, then what happened next? Did you start a corporation, an LLC? Just just start. How did you infiltrate the coaching arena?
[00:15:53] Knowing that I had the skill set I needed to validate my skill set and the way the best way for me to validate their skill set is the host local market and workshops for free.
[00:16:02] And just to make sure people are indeed getting results. And I needed to validate, you know, my confidence and make sure a, I know you know, I know what I'm talking about. I think it was awesome myself. And I get results for the individuals. So I started hosting local workshops by my local area.
[00:16:17] Now, were these the coaches or just marketing in general?
[00:16:21] This was just marketing, general. I started off with just marketing in general. It wasn't coaching specifically. But the problem that I noticed was that meetup when I would host the meetup, when I would announce the meetup meetup would announce my meet up to a group of other members.
[00:16:35] Right. And upon upon the announcement, I would get maybe about 10 to 50 members. However, the issue that I was running into was that I would not get a new member, I would get new members, but it would be very sporadic. I would get maybe one or two new members a month. And I thought to myself, OK. This is not a scalable type of model.
[00:16:53] I need to go learn how to generate new leads on a more consistent basis and thereby. So I can go ahead and get more people into my program and get more people to do business with me. So at that point, I decided to transition and I decided to learn how to do social media marketing. I thought that this how I just as I learned search engine optimization, I could learn a different methodology that would allow me to scale and it would allow me to get traction a lot faster. So fast forward a couple of months or maybe like a year or so later, I learned how to do search and I learn how to do social media marketing. Specifically, I focused on Facebook and that's the methodology that I use today to generate leads on a very consistent basis. And some of those leads become quiet. So that is the methodology that I use today to generate leads from my coaching business and in some of those individuals end up working with me.
[00:17:44] And then those people use that same methodology to get coaches into getting students into their business.
[00:17:51] Yes, those people use the same methodology. You know, Facebook, that's the methodology that I'm comfortable with and that's the methodology that I use.
[00:17:58] All right. So give us some tips on. Without revealing the whole method. But give us some tips on because, you know, some people don't like Facebook, some people like YouTube, some, you know. So what do you like about Facebook and what are some of the things that you do to use it to your advantage?
[00:18:16] The thing that I really like about Facebook, anything that I have leverage to my advantage is video. Now, I know sometimes when you hit a road video, some people may say, you know what, the medium up on up and plenty of videos and it just hasn't worked.
[00:18:27] Well, I use video as an asset. So let's just say you as a coach, you should have some type of methodology. You should be able to provide some type of training or some type of tips or guide to your perspective. So let's just say I just recorded a video that's showing people how to do X, Y and Z. Now, I don't just make that video readily available to everyone. I make that video available to people upon request and access. And what that means is that someone has to provide me with their name and contact information to be able to be able to view that video after someone gives me the contact information. What it tells me a couple of things that tells me that that person has a desire to know more about that topic. And it also tells me that that person is a is an individual that's trying to solve that problem. So then that person gets the opportunity to consume that content and effort. They consume that content. I make a call to action. Meaning meaning that I provide him with tips to some guy. I invite them to the next step of my sales process, which say, you know what? Give him a call so that I can give you something a little bit more specific, something a little bit more customized to you and your business.
[00:19:30] And it's going to show you how to get results much faster. And obviously, you know, some people will sketch that call. Some people call an individual center to call. You have a portion of those individuals that end up working with you. The other thing that I like about that opportunity is what is that? You know, only a small percentage of people will be ready to do business with you at any given time. While you're using your video as leverage, you use your video to collect as many e-mails as possible. You're using that email to say those people email to stay top of mind. What they means is that, you know, every other day or once a week or twice a week, you want to remind those people that, hey, I'm still in business. You want to continue to give those people tips. You want to stay in front of those people because at some point they'll want to be ready to do business with you. And you want to be the person that comes to mind when it's tapped him to make that transition and take that next step.
[00:20:20] I know you're using paid ads to put your to to bring them in in the beginning.
[00:20:27] Or or what paid ads hit, as is my paid ads. I can control a little bit more. I mean, that's I can scale.
[00:20:34] I can say, hey, I want to spend a hundred dollars on Facebook ads the day and I want to spend two hundred tomorrow, you know, depending on how well the ad is performing. So I have a lot more control over that and I can show how many leads are coming into my Hoplite pipeline. And I like the ability to do the scale and control it. Turn it off, turn it on, et cetera, et cetera.
[00:20:53] Yeah. And when yeah. When I saw that you you really learned how to do search engine optimization. I was thinking to myself, hey, we quit doing that five years ago. And I was taught by the best of the best, a guy named Michael Campbell long, long before your time. And he could get all 10 spots on the first page for he and his clients. And I got to the point where I could get between four and six of my own sites on the page one. And but that was a long time ago that says you can't do that anymore. So we switch to paid ads for the same reasons you just mentioned because you can control it. So. So. So that's a really good, good method.
[00:21:34] And so but learning Facebook ads was a learning curve, too, right?
[00:21:40] That it was definitely learning curve changes every day. Every time I open the thing up and something's different.
[00:21:46] Yeah. What would be the dash? What would they be the methodology, whether it just so many things that change.
[00:21:51] And so I'm consistently, you know, learning and growing and trying to become just that much better because I have to make sure that that method not only works for me, but has to work for, you know, my clients that I bring on board. So I am constantly learning and trying to become just that much better at Facebook. I'm a lead generation standpoint from a client acquisition standpoint.
[00:22:10] Yeah, that's that's. We were talking about that with my school before we got started today about how, you know, some there's a class at a big university may update once a year or maybe every couple years.
[00:22:27] In this field we we update sometimes daily. Probably no less than once a week. Something has changed that we need to change the curriculum of our school. Nobody does that. So keeping current is really important because you teach old stuff. Then you get a bad reputation pretty quick.
[00:22:44] So so we got to we got to take a brief sponsor break and we come back. We'll ask Vladimir what a typical day looks like, what his work schedule is on a daily basis. And he's got something to give, give, give you. So we'll get the see what that is as soon as we get back.
[00:23:03] All right. So, folks, about 20 years ago, I kind of turned the Internet marketing guru world on its head because guys at my level were charging 50 or 100 grand upfront to teach you this stuff.
[00:23:16] And I know these guys are you give him 50 grand. They'll be gone in Mexico. Hide out and you'll never learn anything anyway. So I made them all mad by flipping the whole thing on its head. And I charge maybe 10 percent as an entry fee. And then I took a percentage of the person's profits that was capped at fifty thousand dollars. So for me to get my 50 thousand, they had to make two hundred thousand. And they also knew that I wouldn't disappear on them because I'd never get my fifty thousand. So people really like this.
[00:23:50] And seventeen hundred students later, it's still going strong, has unique elements to it. People actually spend an immersion weekend in the great Internet Marketing Retreat Center, which is my biggest state home, and Virginia Beach, and they actually live in the house for that immersion weekend. And we have a TV studio here. They shoot video. It's very comprehensive. And probably the most unique part is that nobody at my level will even talk to you at all, let alone teach you a thing. So. So all of my program is one on one. So you have unlimited access for year one on one to me by appointment or if it's an emergency anytime and I'm a fanatic. So I'm weekends, evenings, holidays. I don't care. And then all the people I've trained that work here, you have access to them for specific things. Like Mark has written three books on YouTube, marketing. So many YouTube things, Lakki. And all day long is all she does, social media. You know, we've got Larry and we've got Travis and Jennifer. So we've got all these subject matter experts to help you. So it's very unique. And I'll put this program. It's the longest running, most successful anywhere on Earth in the field of Internet marketing. So. So check it out at greatInternetmarketingtraining.com. And you also get a scholarship to my school if you're in the mentor program, which is a nineteen thousand dollars scholarship and retail. And that's if you're military, first responder, law enforcement or their immediate family, we give you ninety five hundred dollars scholarship just for that. So thank you for keeping us safe. So anyway, check it out at greatInternetmarketingtraining.com.
[00:25:38] Now let's get back to the main event. Vladimir Adonis is here with us. And he started a really great popular, cool Web site and got it shut down. But that didn't stop this guy. He kept going and he came from humble beginnings. Probably helped make him the kind of guy who is today. And he's he's helping a lot of people around the world, you know, start and flourish in coaching business. So, Vladimir, what's what's your work schedule like? What's your routine? You get up early to eat workout. What do you do? How do you do it?
[00:26:13] So my routine, I get up around seven a.m. in the morning and I try and do some type of, you know, broker some type of a movement.
[00:26:21] I'm not a heavy workout type. Where are you located? I live in soft water. So the South Florida all the majority of the time. So I could probably just take a walk around my neighborhood and I feel that requirement. And when I come back home, I try to have at least about 30 minutes of ice solid, solid time with vital touch. Any electronics? I don't do anything. I'm in an effort at my day get started. I start up with, you know, with breakfast. Then I check my dashboards, specifically my marketing dashboard, to see how many leads that have come in that day to make sure I'm still getting leads and to make sure that everything that should be running, you know, is right. And then the thing that I do after that is I check my work.
[00:27:03] So, you know, I apsley us have homework that I get to my clients. They submit that works and you review. I review it. And in the latter part of my day is I spend time with my clients. I have you don't want to be one on one sessions at group sessions. I spend time, you know, with my clients. And then the afternoon it is time, time with family. So that's a typical day for me, though.
[00:27:27] I'm not much of a bean counter. You know, I'm going to bring in money and but I'm not real precise about it. You know, with digital products being ninety seven percent profit, you can mess up quite a bit and still do our.
[00:27:38] So but do you have it, like, figured out like how much it cost you to get a lead? Yes, I do.
[00:27:45] So what what's what's a good range that people should shoot for depending on the price range of their product?
[00:27:53] I mean, I would say for me, depending on the price range of your products, anywhere between three to eight bucks is a good price range. You know, for me, I mean, between three to eight bucks, the more season you're going to get technical, but the more season your your pixel is, you know, pixel is the the the easier to be for you to to be able to generate needs at a lot lower cost. And the more we targeting you do see those things that you can do to have a goal, you know, below, say six or eight bucks to begin with. But I would say that's that's a sweet spot. Sometimes you I don't always start off at that amount. Also, some people may start off in the double digits, like between, you know, ten to say to walk fifteen bucks. But ideally when I work on my class, I try to get it to to a single digit number. By more we talk. And by making sure it's always wet season. And make sure that we do reach a gap in between the time the person season season and following incisal.
[00:28:49] All right. So let's let's. So people don't get totally lost that are newbies. We'll talk a little bit about pixels and and and retargeting just for everybody.
[00:29:01] Everybody's just the simple explanation. If you've looked at something online and then you see ads for that following you around all over the Earth. In your own bathroom and everywhere else, people are retargeting you. They know that you stop there. They might not know your name, but they know that you stop there. So they pixel you and then they can advertise back to you cheaper because they already know. And with a higher conversion rate, because they know you're interested. You already read their blog post or watch their video. So that's retargeting. And pixel thing is a little. Think of it like you probably heard the term cookie. Where you been, Cookie? Well, it's kind of a it's kinda like a cookie where they if you do something online, they know about it. And then you can make. You can advertise to those people that did a certain thing. So that's the really low level explanation so that you're not totally lost. But Vladimir is saying that he's getting his lead costs down because he's making good use of those pixels and retargeting.
[00:30:09] That's is that a fair explanation there?
[00:30:12] It is a great explanation.
[00:30:14] Yeah. Because, you know, if you just keep advertising willy nilly blind, you're always going to be paying the highest rate and you're never going to know what's working. And even when you get more sophisticated, you can not advertise to somebody that's already bought your product. Say there's no I'm guilty of this sometimes. Sometimes people get an ad for stuff that they've already purchased. Well, that's just waste that irritating them and wasting my ad budget. Say so you can actually subtract a list of people that already bought your stuff and then you're only advertising to the people that haven't. And then as soon as they do, this system knows about it and pulls them out of the one list and puts them into the purchaser list. So that's what we're talking about, learning how to use paid ads. So Vladimir has gotten really good at it to get his cost much cheaper for leads. So that's what we're talking about. So you got something to give our folks, right?
[00:31:16] Yes, I do. So essentially, if you're a control consultant and you can to get more clients, I have a free resources, free training video.
[00:31:24] It's a three step framework that's going to show you how to get more clients or your cultural consulting business.
[00:31:29] And you can access that. I'm going to let Adonis that car vla DHT in, I guess that car.
[00:31:36] Yeah. And we'll put that in the show notes for you. And like I said, that's his real name. I couldn't believe it myself. I thought had to be a Vegas show man. But that's that's his name. So we shorten it for you a little bit.
[00:31:48] VladAdonis.com and take advantage of that video. And also, he's a mirror. You know, he's demonstrating lead generation here to his being on my podcast.
[00:32:04] And this lead is not going to cost him anything when you go over there and watch this video and so forth, that will help you. And nobody gets mad when you actually help them, even if you want them to go into your program. So here's a perfect example of the method that he teaches you. But there's just a lot of stuff to it when you. That's why you get a coach, like, flat.
[00:32:26] All right, man. So thanks so much for coming on.
[00:32:29] Thanks for having me. Tom. I really do appreciate it.
[00:32:31] Yeah. We'll have all his stuff in the show notes at VladAdonis.com. And we'll catch everybody on the next episode. See ya later.