233 – He’s the quiz guru: Tom interviews Boris Pfeiffer

Episode 233 – Boris Pfeiffer
[00:00:09] Welcome to Screw the Commute. The entrepreneurial podcast dedicated to getting you out of the car and into the money, with your host, lifelong entrepreneur and multimillionaire, Tom Antion.

[00:00:24] Hey, everybody, it's Tom here with Episode 233 of Screw the Commute podcast. I'm here with Boris Pfeiffer and I just met this guy recently and he really impressed me. And most of you know that I'm not easily impressed with service. And in today's atmosphere where they they tell you, oh, we'll get back to you within 48 hours is like, what up? I could be dead in 48 hours. I need this thing fixed now. And he and Geoff Ronning from stealth seminar or hybrid seminar or the they're the best I've ever run into in years on service. He and his partner really take care of people. And he overcame some very severe things to to get into the lifestyle business he has now. So introduce him to you in a minute. I hope you didn't miss episode 232. It's how to run a retreat center. This is based on my 18 years experience of running retreats at my estate home. The Great Internet Marketing Retreat Center in Virginia Beach, Virginia, where people come in from all over the world to study Internet marketing in the lap of luxury. Now I want to give you a freebie. We charge 27 bucks for this, but you get it for free. My automation book has saved me over seven and a half million keystrokes. And that's not an exaggeration from just one tip in this book. So you can grab that at screwthecommute.com/automatefree. And I should tell you now, if you're listening this, when we're just releasing it, January 25th, my infamous butt camp is coming to Virginia Beach, it's the longest running Internet seminar, longest continuously running. There was about three of us back in the early days. And I don't know where they're at now, but but mine's still running every year for her. I don't know how many years that is, but from 1997. So it's coming to Virginia Beach. And the cool thing about it is that you come once, you pay once, and you come forever for free. If you can't make it, you get the videos for all the updates. And God knows that the Internet marketing field, you need updates. So that's coming January 25th. You can check that out at screwthecommute.com/buttcamp. All right. And by the way, for those of you wondering butt camp. What do you mean? Butt camp? Did he say boot camp? No, I said butt camp because I came from a comic background and everybody was begging me to do a training session on this Internet marketing stuff. And I said, why I can't just do a boot camp? Everybody does boot camps. And I'm I'm thinking I'm sitting here in my rear end making all this money, I'll call it butt camp and it caught on. I've done them in the 12 countries around the world except in London. I had to call it bum camp. They made me call it bum camp. So anyway, January 25th. Coming right up. All right. Our sponsor is the Internet Marketing Training Center, Virginia, by the way. That's where the physical location will be for butt camp. And it's a distance learning school which teaches legitimate techniques to make a great living, either working for someone else or starting your own online business. So check it out at IMTCVA.org and take the quiz while you're at it. IMTCVA.org/quiz. We'll show you seven ways colleges are ripping you off with higher education. And speaking of quizzes, that's what we're going to be talking about somewhat today because that's Boris's field currently. So you'll see exactly the kind of results you can get if you go take that quiz in the kind of things that he's developed to make it easy for us marketers to do this stuff.

[00:04:22] So let's get to the main event. Boris Pfeiffer's here. He's started four companies on three continents. This guy's a worldwide traveler and also worked in management positions for large corporations like IBM and Monster.com. And now here's the thing, folks. He survived cancer. So he decided, look, spending more time with his family beats big corporate paychecks. So now he's mostly working from home on his current startup, which is how I met him, through Riddle.com. Boris. So you ready to screw? The commute?

[00:05:01] So ready to screw the commute, Tom. So ready.

[00:05:05] Yeah. Boy, you certainly got a real reason to have done it with being a cancer survivor, we're really proud that you made it through that and that you found a way to make a lifestyle business to spend time with your family. So tell them, tell them all about what you're doing now. Then we'll take you back to see how you came up through all these dreaded J-O-B-S.

[00:05:27] Right now, as you said, I'm continually building Riddle.com, which is a platform for people like you, Tom, online marketers, but also for big brands to build quizzes, polls, personality tests, surveys and get them on their Web site and use them to either anonymously collect info about their users or add lead generation forms and really boost their lead generation because quizzes are totally amazing for that.

[00:06:05] Yeah, I know how many different things are on riddle right now. Different like personality quiz and all these different ones. There's like 14 or more.

[00:06:14] Yeah, there's 13 different. We keep on adding more things from just your your typical standard. True or false quiz up to little game builders for quizzes like Where's Wally? Where you have to identify objects in an image.

[00:06:33] I mean more than I'll ever be able to use the mean. So there's literally something for everyone. So I started out with a basic quiz, a lead generation quiz, and it has seven questions. And one thing that you really hammered into me that I know, but it was a good reminder is keep things short. Let him get through it quickly, right?

[00:06:59] Yes, absolutely. People's attention span is pretty much three minutes right now for anything and three minutes is probably stretching it. But if you keep them clicking and answering questions for more than that, they're just going to go away and do something else. Unless you're doing like a highly scientific quiz and help someone was to diagnose an illness. They may spend 20 or 25 minutes on a quiz.

[00:07:30] Yeah, but that's the exception, not the rule. Yes. Yeah.

[00:07:33] Yes, absolutely.

[00:07:34] Yeah. So mine is one that's highlighting the rip offs that I feel are rip offs in the higher education community with faking grade point averages and inflating them. And they do or they're doing these things with textbooks now so kids can't sell them. They have to buy retail and then they can't resell them. I mean, just all kinds of really nasty things that are happening. And of course, it's designed to bring in leads for my school, which, you know, literally people were making money a couple months after they start. So. So that's. And it's working already. I got a ninety five hundred dollar lead within the first two days. Now has this closed yet. Because I've only been I've only had it running I think like five days since I met you, but I'm very, very excited about it because it's people were taken it like crazy and the word's getting out about my school and and I just thought it's, um, I don't even pay you for it yet because you have a 14 day free trial. So I promise I will. Yeah, but that is really great. I mean, it's full featured for 14 days to try it out. And that's somebody that does that is really proud of what they are doing. And it's improving all the time. I I run into little things like in every kind of startup, but Boris and his partner are really on top of things. So I really appreciate that. Let's take you back a little bit, Boris. And you were working big jobs for big corporations and travel in the world, and then something bad happened, right?

[00:09:11] That is true. Yeah. I've been doing way too much traveling. I was. I think I had highest frequent flyer status on two different airline networks in one year, which is way too much. Do you think tat contributed?

[00:09:30] I am pretty sure it did.

[00:09:32] Yeah, because it knocked your immune system down and all that.

[00:09:35] Yes, I would do essentially two trips a month, at least to the U.S. East Coast.

[00:09:43] You're talking to us from Germany right now. Right.

[00:09:48] I am talking to you from Germany.

[00:09:49] Right. Right. That's where you live.

[00:09:52] So, yeah, flying definitely is not. Even if you fly business class and was, you know, enough frequent flyer miles to almost always fly business, it doesn't matter.

[00:10:03] It doesn't stop you from breathing the same air that everybody else's breathing and all the you know, there's bad stuff that goes along with air travel.

[00:10:15] Yeah. Plus the stress that comes from working in big corporations. And it doesn't get better even if you're in upper management and it gets worse. Think. In the end, I think the combination of office politics and frequent travel got me, yeah.

[00:10:33] And I and that the stress is also added with time zone change like crazy all the time. So right. Jet lag and all that stuff. So you were diagnosed with some type of cancer. Right.

[00:10:46] Yeah, it was Hodgkin's disease. It's it's probably the flu among the cancers. So something you can you can still kill easily.

[00:10:55] Well, now, because my brother died from it, I don't know, 20, more than 20 years ago. He was working for a big company that will go unnamed here, but he was working with plutonium-238 and they encouraged you to work overtime. But to take off your radiation badge. So it kind of got him and then you know, you'd be in court 50 years to sue him over. So luckily you're you're born in an era where they've made adjustments where you could would you have to do to to to get cancer free?

[00:11:34] It was just a standard chemotherapy. And I have to say probably that the cancer wasn't the worst thing it was. Lots of doctors mistakes around it, essentially. My wife saved me from dying by pulling me out of a really bad hospital. Against all the directions and orders from the doctors. Putting me into a new hospital while I was more or less unconscious and they had to operate on me a minute after I got admitted, and so it really saved my life. My life was my wife more than chemo.

[00:12:10] Boy, you owe her now.

[00:12:12] I am. I totally do. And I don't mind at all.

[00:12:17] Yeah. The same thing happened to me. I got in a hunting accident and they were totally incompetent telling me to go take some aspirin and just sleep it off.

[00:12:27] And I was bleeding out inside. Two days that have been dead. And I have to thank my friend who was with me is the French guy. And he was. He was like they call on security on him cause he's screaming at him to take care.

[00:12:41] So, yeah, we all know things that other people. That's for sure. So how long was that that journey?

[00:12:48] It took about a year and a half. But I think I kept on working while getting chemo treatments just to keep me occupied and busy, so I was never really off work. But after that, I decided to to stop the corporate life essentially. And I start to have to do my own thing.

[00:13:09] Yeah. So tell me tell us about that transition period in what you were thinking.

[00:13:13] And did you save up money and was your wife involved in that decision and how did you make it?

[00:13:20] Because lo so many people were in that, you know, stuck on getting that paycheck and then they're worried about branching out to becoming entrepreneurs or how did you do it?

[00:13:31] Yeah, I think I was always wanting to be an entrepreneur. And I started my first company actually when I was 17. I spend a year and a US high school as an exchange student and fell in love was with our city. It was a little city outside Omaha, Nebraska, called Bennington.

[00:13:52] Okay, great. A good place for football. And the brats have the good football reserve. Yes.

[00:13:59] So I came back to Germany and wanted to start of the team because I wanted to keep on playing. And there was no equipment to be bored. So I started an import company and imported American football and baseball equipment because there were other teams starting up. So that was my very first company.

[00:14:16] That's because they give it away over here. Yeah. Yeah.

[00:14:23] So you had to source that stuff from. It was difficult to get difficult. And then I moved into the corporate world, became a banker. I didn't really like it all that much. I moved out, started another company. Back when the Internet was starting, you still had Mosaic browsers and Netscape just started. And I started a company to build websites which we then sold to an IBM subsidiary. And that kind of got me into IBM and I stayed there for many years, went through the dot com boom, dot com bust, yet the world wide and corporate. No, fortunately not. I was there because we were still we were still one of their dot.com offspring. Oh, yeah. So we were allowed to be cool and lesser had to go to corporate meetings, standard suit and tie and put through that time. I got to know a lot of people specifically in the Silicon Valley. So when I wanted to do my own thing and, you know, start a company, they help me out. They had a little incubator going at the time and needed someone to help the companies who were starting to set foot in Europe. So that's what I did for a while. Out of that came a game company, which I really love. I really love games, online games. So I helped grow that game company. When I started, it was just a small outfit, less than one hundred people and helped grow that to over a thousand people.

[00:16:06] So it became another corporate that I had to leave, I guess. And was the network I built. I was then able to start my own gaming company. Some investment actually from my former CEO and other friends in the valley, and we built a game, a mobile game that we sold to a publisher. And at that time, you know, we saw a lot of these quiz companies starting those play buzz BuzzFeed. And funny enough, I worked in a company before. That was the 28s biggest Web site in the world in terms of traffic. And all we did was build quizzes. That's called tickle. But we build our own quizzes that are our own platform. And the company was sold to Monster, the job board. That's how I got into a monster. And I noticed that all these guys are using pretty much the same quizzes that we felt. And yet there's only so many really, really good topics that you can have a quiz on. So was natural. So we saw that wave and I got together, you know, some of my old colleagues and some of the people that made a lot of money selling Tickle to Monster. And they invested some angel money into starting Bittle not to be another portal like BuzzFeed, but to be a tool for for anyone to become their own little BuzzFeed.

[00:17:31] Yeah, that's what I was going to say. BuzzFeed is an something that we can say, oh here, let's use their tool to build that. They are just making their money on. I mean some of their quizzes are good like 50 million views.

[00:17:46] Yeah. Yes. And to be honest, a lot of the quizzes that people build on riddled ICOM get just as many views. We just don't have a discovery engine to find them because we want to value our publisher's privacy. And we don't do any tracking or so.

[00:18:02] So we only learn about that if our publishers tell us essentially we own you have permission right here in front of God and everybody to blow mine up as big as you want.

[00:18:13] Ok. Yeah.

[00:18:16] Most of the people that do this would like die to have like a thousand views or 150 million.

[00:18:23] Yeah. They're not easy to get. But some of our customers are among the world's biggest sports teams and brands. So they naturally they have.

[00:18:33] So there's a market already. But but still, like I said, the mine is going like gangbusters and it's been absolutely perfect.

[00:18:42] It was no been no glitches. I haven't had any response from any users that they're having any trouble.

[00:18:49] So it's it's been beautiful from the users in now. Now, building the quiz, I had a few frustrations, which I told you about you, you, you and your partner fixing.

[00:19:00] But they said that's minimal compared to lots and lots of stuff that people roll out. I mean, in our Internet marketing field, there's just hundreds and hundreds of pretty low level people rolling out stuff. That sounds cool, but it won't work for crap, you know? So. So yours works like crazy.

[00:19:21] And so you're not in that that category. So thank you.

[00:19:25] So when we go back to the transition from the personal point of view, like you save up money that your was your wife. Were you worried about this switching to your your own company and killing the corporate world? How did it go off?

[00:19:41] Fortunately, I I'm not you know, I had other jobs that paid really well. And we live in a very inexpensive part of Germany. So we were able to save money. We don't have a lot of cost. So it was not a hard transition. Oh, good. We didn't have to give up anything because we didn't splurge before. Fortunately, my wife, she also has your own company, so.

[00:20:08] Oh, she would be very sympathetic to me starting a company, whether she's seen me do it or she is a health practitioner. And she mainly runs a big training organization teaching a special female massage technique. Female treatments. So she's trained, I think, over a thousand other practitioners with her technique. So that's her main business.

[00:20:32] So it's a technique to massage the same levels or for females to as low as others.

[00:20:39] Yeah, it's called TFM theor politick female massage. Sorry for my pronunciation, but I.

[00:20:47] Yes. And it's it's only targeted at women and it helps them with things like getting pregnant and other female related issues essentially.

[00:20:58] Got it.

[00:20:59] Yeah. Well it's like a fertility treatment as such.

[00:21:03] So do you to help each other in your business at all. Or is she doing any quizzes?

[00:21:10] She has not done that quizzes.

[00:21:14] But the medical market in Germany is so regulated, it's it's probably a big legal risks to you. You can't make any promises or, you know, say things that your techniques. Will do. But yeah, I'm helping her was basic. There's like with accounting and Internet marketing things. Right. Right.

[00:21:34] And yeah, she's she's helping me was a female viewpoint on what we're doing. And she's been in marketing before. Also worked in the Silicon Valley. So she helps a lot on that end as well.

[00:21:47] Well yeah and that's that's good because yeah.

[00:21:49] There's a lot of activity in the female market on Quizz taking and personality tests and things like that. Some of the big magazines do them all the time, have been doing them. When, when there was no internet. You know, so. So it's you're just bringing it online.

[00:22:06] Exactly. That's why that was one of the big reasons actually we started riddle is because quizzes and personality tests have been around forever. And I don't see them going away. Yeah, they cover such an important topic. Read yourself.

[00:22:22] Yeah. It's like, what kind of dog are you? Yeah. Yeah. I mean, I think I do one. What kind of serial killer are you see. Would probably never really tell. It probably would have. I think I might do it now. So.

[00:22:40] So tell somebody if they. What happens once they they sign up for the free trial. What happens.

[00:22:47] When you sign up for the free trial. You get full unlimited access to all the tools on our site. There's a little guide it in show that you can go through that helps you build a quiz. But we hope that our tools are really easy to use and you can just start building a quiz within minutes. I actually advise and that's what I I think I suggested to use. We have a little quiz type called auto quiz where we give you access to over 10000 questions and answers and a variety of different topics, anything from sports to arts and science. Like a trivia thing? Yeah, a trivia. And you can just select a category, tell the system how many questions per category and the difficulty level and set some color schemes and have a quiz that essentially updates if you wanted to. Every hour, every day, every week on your site by itself, you can have that done. And I would think less than five minutes.

[00:23:47] Yeah. That's a traffic driving quiz. You do, you know, if you want to monetize or make money with this. Like most people listen this thing, too.

[00:23:55] Then you'd have to have a way like, you know, ads or affiliate stuff for products. But, you know, I was totally interested in lead generation with very specific things. So I don't need a million people to see my quiz because I have products from, you know, from twenty to fifty eight thousand dollars. So. So one lead can pay for the rest of your life. So with riddle. But but anyway, it was very easy to get. Go on. I did bug you because I'm always a guy that likes examples instead of reinventing the wheel can. You were kind enough to send me a bunch of examples and that's where I got the idea for the quiz that I did.

[00:24:37] So. So talk about the the picture part of it. I love that pixels place. So there's a picture that goes with your quiz. You don't have to do it, but is that correct? You don't have to put a picture, but it certainly increases the response.

[00:24:53] You don't have to use pictures. But I always advise people to definitely use images to highlight. The question is something that matches your question as a visual cue. And then you can also use images for answers. And I think you did that in your quiz as well. But it works really well to have people click on an image once in a while instead of on text and pixel. So it's a pretty cool find. So free Web site for image, for stock images that has an API that we're using. So we can we were allowed to plug that into middle and allow you to search pictures on pixels from within. Redl.

[00:25:34] Yeah. And you're tied in to your more and more all the time, but into auto responder services. And then you still have the Zappia connection, right. So that people could hook up their auto responded to it.

[00:25:47] So I have mine. I happen to have any WEBER account.

[00:25:51] So that was like super easy to click through. But the one thing that about a WEBER is they force a confirmed opt in or a double opt in. Even if I'm going through your system. So I had to contact them directly to get out of that. They will allow you out of it if if your thing is legit and it doesn't look like a spam thing. So just this morning they they'd let me out of the confirmed opt in because, you know, confirmed opt in is good in some ways. But you know, sometimes the emails just don't get through. And. And you got a whole bunch of people that you recruited and they're not really on your list yet, so. So I had the confirmed opt in. Turned off with that. But if, you know, if something happens where somebody is slamming it with fake addresses, I can have it turn back on. Right.

[00:26:44] Ok, for us Europeans, there wasn't much option. Was the European privacy laws. Yeah. G.P.A. are right.

[00:26:52] G.d.p. are that's you have to have that. And I think we'll. KRUMITZ The only one that fulfills all the requirements. And we've been checked and tested on that. And I think the California privacy laws are a little milder, but you will face a similar thing in the U.S. pretty soon, I guess, in every state.

[00:27:13] Well, you know, it kind of reminds me when Canada came out with this thing that they were going to fine you 10 million dollars if you spammed somebody in Canada.

[00:27:24] And so if you can if you can picture this, like every Internet marketer in the United States stood up, faced north and held their middle finger off, try and try and collect them so that they like I never heard of.

[00:27:41] It's four years now, so I'm kinda thinking the same thing with the GDP bar thing. You know, where cracks me up, Bauries, is that these government agencies can't regulate the the relatively small infomercial industry. There was a big thing about infomercials like the fake doctors say and stuff and all these things that are just B.S. And now they decide they want to take on the entire Internet hits.

[00:28:12] Yeah.

[00:28:13] I'm not I'm not worried about it too much. Cause I don't think I agree. Yeah. Yeah. So anyway, so they they log in, they can create a quiz. Another cool part of it is putting explanations to your answers. I really like that. So it gives me a chance to explain more. Okay. If it's the if they answered the question incorrectly. Why.

[00:28:38] You know, because people want to know. So that's another good feature of it.

[00:28:43] Mm hmm. Especially for the type of quiz that you build, which I I really like. Is it? It's a factual quiz. It kind of tests your knowledge on on facts that people should know about college, but probably don't. So every answer makes it go like, oh, really? And then you add really good explanation to it. And a lot of entertaining.

[00:29:07] Yeah, a lot of it was supported with. It wasn't me saying it.

[00:29:11] I was citing major news sources in my explanation. So it didn't just sound like me trying to cut down colleges so that people would join my school, which is what I'm doing.

[00:29:22] There's no question about it. But I'm I'm using legitimate outside third party verification on all these bad things that colleges are doing. So now the one thing that I'm still trying to balance is should I actually link to those news sources? And that worries me a little bit that people will go off on some other rabbit hole and not finish the quiz. So at this point, I haven't linked, but that's another feature of your service.

[00:29:50] You could link from the explanation.

[00:29:53] Yes, absolutely. Most people actually use it when they promote their own product. Right. Because it's either from the explanation or another really cool way to use it is on the result page. So relevant products. So if you do a little let's let's say a vacation based quiz and you know, what's your ideal weekend getaway spot? You may have city dwellers go to the beach, go to the mountains. These kind of results and each result could have a call to action button and link that links to relevant offers, which totally beats a general, you know, click here to see all of our vacation spots.

[00:30:37] Exactly. Yeah. It's targeted. Yeah.

[00:30:40] And the other interesting psychological trick in here is even if you'd asked people like if you were to have a travel home page and you say, you know, click here for city brakes, click here for feature breaks. People don't really know what they want. A lot of times if you just present them these two questions. But if you send them to a quiz where you ask seemingly unrelated questions, but try to get into their mind and understand what they really want and like you can present them and answer where they go, oh, yeah, that's really me. And then they're taken to offers for city breaks. If that was the result and that gets you so many so much more convergence than any other method out there.

[00:31:24] Yeah. And do you have any success stories that that you can talk about?

[00:31:30] We have one that I can mention from OBL named Klein, which is the Chicago Bulls basketball team for the non-American listeners of your podcast. They use our quiz to generate email addresses for their newsletters and. Compared to standard pop ups, which annoy me to hell, when you want to read an article and there is a pop up says sign up. So these generate like between 1 and 2 percent, maybe conversion rate the pop on a pop pop up. So they tried. They they use quizzes. Now they have a newsletter sign up in the end and they say they're getting 30 to 35 percent of the people taking their quizzes to sign up for the newsletters, which is just massive.

[00:32:20] Yeah, I'm getting, I think 20 percent at this point. So. So it's right in the middle there. And so I'm trying to tweak a little bit. And the nice thing about it, I can just tweak it and then hit update and publish and the landing page updates automatically. So I don't have to go into the Web site to do this. So if you if you're not a person that can, you know, go in and manipulate stuff on your Web site, you don't have to. You do it right from the riddle interface and then hit save and then hit publish. And it's instantly updated on your on your site. And so it's perfect for people that don't have the technical skills. Okay. So while Chicago Bulls.

[00:33:01] But that's a big company. But any little, little people like me doing well with this.

[00:33:07] Tom? Yeah, I have one example because I was told by this guy. There's a doctor in India and he's using Riddle's for a nonprofit for female education, health care, education. And he just told me an hour ago that he generates 2000 leads every day from his class.

[00:33:29] Two thousand a day. How do you even follow up with that?

[00:33:34] Yeah, he just we're just talk about it. He said he now has to pay so much to to mailchimp that he switched to a new provider cheaper for the massive amount of emails. And he's he's using one of our more advanced features now as a web hook to get an Indian coder to write his own connection to a not well-known e-mail tool. But was 2000 leads a day. That is a for development. Oh, my goodness. You have money? Yeah. Yeah. And yet there still is lots of these. And then as I mentioned and fortunately, I'd love to have more because we don't track our users. We don't know about them until they tell us and support, which is one of the reasons why me and my co-founder and our CTO and anyone on the team is always in this support chap, because we want to learn about how people use rope.

[00:34:30] Yeah. And get it get better if they were too over the holidays. The one partner was in the United States answering my questions. And then when he's fly and Boris is answering my questions is really like I said, I'm not easily impressed that it was it was really, really great. So so riddle.com. That's where you go, folks. And course, everything will be in the show notes. This is episode 1 episode. They say this was 2:33. I think I lost. Oh, here's the paper. Let's see if this is episode 233.

[00:35:05] What's the best way to get in touch with if they have questions worth the absolute easiest way is go to riddle.com and there's a little chat I can and the lower right corner in that and just ask for Boris or my co-founder Mike. And unless for sleeping, we'll be there within a few minutes and help ya.

[00:35:25] Yeah. And trust me, folks, they were. And it's just unbelievable that somebody would be that conscientious about their business.

[00:35:34] Because in today's atmosphere, like you said, if somebody puts a form on that, nobody even fills out forms anymore because they know nobody's gonna answer it with before, you know, your next anniversary.

[00:35:45] So so.

[00:35:47] Well, thanks a lot for coming on, man. I'm really thrilled about it. I look forward to all the upcoming improvements and new kinds of quizzes and and the leads that are coming into me is not two thousand a day, but they're already coming for really big ticket items.

[00:36:03] So. So I'm thrilled about it and can't wait to see the new developments.

[00:36:08] Thanks for having me, Tom. Was a pleasure.

[00:36:10] My pleasure. Hope to meet you in person one of these days. And for everybody else. Make sure you check out the show notes episode 233 and get over there and get that free trial and you'll be hooked because it is just such a powerful system to bring in leads, especially with the cost.

[00:36:31] Other ways to bring in actual leads are so darn expensive and this is literally peanuts that bring in enormous amounts of people.

[00:36:41] And if you do a really good job, it could go viral on it too. So. So there you go. All right. Thanks, everybody. And we'll catch everybody on the next episode. See you later.

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