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Today, as part of our copywriting901.com series, we're talking about recap paragraphs, and I'm trying to give you these things in little bite sized chunks so you can immediately add things to your sales process to make it better. And this started at episode 836.
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NOTE: Complete transcript available at the bottom of the page.
Screw The Commute Podcast Show Notes Episode 852
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[00:23] Tom's introduction to Recap Paragraphs [01:33] Keep “skimmers” in mind [02:22] Recaps are in the bottom third of your sales letterHigher Education Webinar – https://screwthecommute.com/webinars
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Episode 852 – Recap Paragraphs
[00:00:08] Welcome to Screw the Commute. The entrepreneurial podcast dedicated to getting you out of the car and into the money, with your host, lifelong entrepreneur and multimillionaire, Tom Antion.
[00:00:24] Hey everybody! It's Tom here with episode 852 of Screw the Commute podcast. Today, as part of our copywriting901.com series, we're talking about recap paragraphs, and I'm trying to give you these things in little bite sized chunks so you can immediately add things to your sales process to make it better. And this started at episode 836. So you can go to screwthecommute.com/836 and then 837, 838, 839 and so forth. And little each one is going to give you something you can make more money with if you add to your sales process. Now, if you like our training episodes, go to screwthecommute.com/training, and of course, check out my mentor program at GreatInternetMarketingTraining.com where you get all this stuff for free and one on one treatment and tutoring from me and my entire staff. Trip to the retreat center, and a scholarship to my school that you can either use yourself or gift to somebody. And of course, pick up a copy of my automation e-book at screwthecommute.com/automatefree. Follow me on TikTok at tiktok.com/@digitalmultimillionaire.
[00:01:33] All right, let's talk about recap paragraphs. I think this may be the shortest episode ever. All right. But I've discussed in previous episodes about skimmers. See recap paragraphs are positioned in the bottom third of a sales letter or video sales letter to grab the skimmers and to create a concise hit you in your face recap of all the stuff that they might have missed by skimming from the top of the sales letter.
[00:02:01] And the recap paragraph is usually followed by at least a call to action or buy now area, and then you can go on with more sales copy if you want, and multiple calls to action, which we'll discuss in another episode. So I suggest you grab your top 5 to 7 features and benefits and highlight them in a recap paragraph. Put it, you know, like in the bottom third of your sales letter to grab people and say, wow, yeah, that's I need to have that. And you can start it out with an opening blurb. Very simple to recap you'll get or to recap you'll learn or something to introduce your bulleted recap item. So put a recap paragraph together, put it in your sales process, and it'll help you make more money. All right. If you want this and all the other stuff that I could teach you, check out the mentor program at GreatInternetMarketingTraining.com or grab a copy of copywriting901.com the fast track to writing words that sell, and I will catch you on the next episode. See you later.