Monday Noon Mastermind Thanks - Screw The Commute

Monday Noon Mastermind Thanks

You made a great decision investing in my Ebook Mastermind

The 11TH  MONDAY session is Noon Eastern, Monday, April 26th, 2021

Zoom Link is always

See Assignments and Replays at the bottom of the page 

Prior to the first meeting please send me:

  • Any particular goals you have
  • Ideas you have for non-fiction ebooks (Just sample titles and a sentence or two about the topic.)
  • Best email and phone number to reach you

For each session, PLEASE BE ON TIME and reduce your distraction to simple chaos instead of maximum chaos. hahaha

Make sure you have the ability to take notes, have gone to the bathroom, and have some beverage and snacks available, if you need them.

Also, make sure you have a good internet connection and you know how to get your microphone and webcam working on a Zoom call.

If you don't know how to do this, get in touch with me right away and myself or Larry will walk you through it.

I'll talk to you then.

Tom Antion

Hey Kids! Larry here. If you run into any trouble using Zoom, please ensure you're using the LATEST VERSION first before you do anything else. Reach out to me at, let me know you're in this Mastermind and tell me what the issue is. I'll try my best to help you out!

In preparation for your first session read the Product Titling article below and download and read the PDF e-book Formatting document:

PDF E-book Formatting

Download your document here

We will be starting with a pdf ebook, then progress to a kindle ebook and then create a script for the audio book.

Along the way you'll learn how to sell it.

I can't wait to help you achieve your goals.




Read this Article: "Meaning of Color" 

Pick a topic

Review Amazon books using "Look in" function

Review PLR sites to see what's available on your topic

Create Skeleton

Experiment with 

Take a look at 

Take a look at (this is a paid site)

Make sure you can voice record ideas on your cell phone and you can do it quickly.


 Assignment for session two

  • Assignment given at week two meeting. Due Next Meeting
  • Continue populating your PDF book with info.
  • Finish your copyright /disclaimer page
  • Make sure you have a footer with at least page number on every page
  • Decide on colors for inside book. Look at color chart
  • Get in the habit of putting in placeholders for graphics, make a folder for graphics, name them with a descriptive name and eventually where they will go in the book.
  • Start to learn
  • Make a Facebook Story
  • Make a Facebook Ad
  • Get a free account at 
  • Take a first stab at a book cover OR
  • Commission a book cover from OR
  • Get an e-book cover generator.  (Get a rough out of your cover however you choose to do so.)
  • Get an account at and look through the  “Marketplace”


Assignment for Session Three

=> Continue collecting and resizing graphics using

=> Continue fleshing out the PDF E-book

=> Click Here to Download the Copywriting901 Transcript

=> Watch the Copywriting Webinar at the link just below: 

=> Start a separate file for copywriting for this Book. Start filling it with everything the person would learn, discover, or get if they had the book. 

=> Start a separate file for general copywriting tips

=> If you want (it's not mandatory) to get my "secret weapon" for headline, and title generation ideas. This is my affiliate link.


Assignment for Session Four

=> Finalize the e-book cover

=> Just look at tons of book descriptions on Amazon and ClickBank

=> Start roughing out the sales letter

=> Come up with headline

Free Headline Generator,

My Secret Weapon Headline Generator 

=> Develop Guarantee with Graphic,

Book Recommendation
"Words That Sell” by Richard Byan 

Find an "Add to Cart" Graphic or

Link with a command and a benefit. has many sales graphics

To "Borrow" a Graphic off the webb
'Right click' and 'save image as'

Always Increase sales.

Some people buy the entire product to get a unique bonus.

One strategy with bonuses is that the bonus is not available anywhere else. Only with the purchase of the product.
Should be good enough to sell or you have sold. A free email subscription is not a bonus.

Odd numbers
 between 3 and 7, 3 is enough for a book.  

Sample Ideas for Bonuses:
Checklists, Special Reports, Consultations, Other ebooks, Cheat Sheets, White Papers, Mind Maps, Premium Content, Social Media Shoutouts, Interview on Your Podcast, For pre-sales - acknowledgement in the book, Bonus from other marketers customized with your affiliate link.


 – (put bonus here) (a $50.00 value)

Bonus Testimonials – If the bonus was so good and you have sold it before, someone probably gave you a testimonial. Put a testimonial pointed toward your bonus.

Watch the Kindle Masterclass and take careful notes 

Download Kindle Masterclass handout and PowerPoint slides and get links to individual videos 

=> Download and install Kindle Create Software  (if link breaks, just Google "Kindle Create Software and make sure you are at Amazon before you click on anything)

Play with it with something other than your book.

Talk to you next week.


Assignment for Session FIVE

=> Finish the PDF Ebook (Heavy Emphasis)

=> Add any appropriate affiliate links or links to your site for further training (optional)

=> Start Adding Graphics

=> Do the best you can at roughing out your salesletter in Word

=> Do the best you can at roughing out your description for Amazon Kindle

=> Get really competent at using the kindle create software
Link to Tutorial:

=> Start exploring Kindle Categories (as seen in the Kindle Masterclass)


Assignment for Session 6

Finish the darn PDF Ebook

Pre Headline -

Theory of Parallel Tracks

Story and Case Study Formula – Problem, Intervention, Results

Cost Comparisons – Apples to Oranges, Expensive that’s good, to something cheap that’s better

Teaser – A little later I’m going to tell you x, but right now I’m going to tell you Y



Assignment for Session 7

Whatever you have done I want it by end of business this Friday 

Kindle Conversion

No Tables, lists or footnotes Slide 110 Slide 111 Slides 112-115 Slides 116 - 118 Graphics JPG only

Urgency / Scarcity

Recap Paragraph

Signature (Free Signature Maker)

P.S. (Article “What can you put in a P.S.”) Not secure

Book: "Influence: The Psychology of Persuasion"

Session 8 Monday Noon Replay

Assignment Session 8 

Less new Stuff and get the last stuff finished.

Note on headlines: If it didn't make it as a headline it can be a subheading


Johnson Box


Session 9 Monday Noon Replay 

Assignment Session 9 

=> Book Cover

=> Pricing

=> FAQ

=> Top Ten List

Review Advertorial - Write a blog  post 350-500 words

Session 10 Monday Noon Replay 

Assignment Session 10

Changing to an audio Script

You do NOT have to comply with these stringent regulations to create an audio book you sell yourself.

Each piece is a separate audio file.

Whispersync – If you want to participate in that audio book has to be near identical to kindle book

Narrator or Not: 8 year commitment

Suggestions if you will record yourself:

Complete Podcast Course and Bonuses

Use Coupon Code for 25% discount   Master25

Good Microphone, recording environment,

Pay attention to what you eat, milk, chocolate, carbonated beverages.

Drink lots of water the day before. You can’t hydrate your vocal cords the same day.

Watch your enthusiasm level. If you get tired, quit and start back fresh another time.

Do mono only

Each file no more than 2 hours (120 minutes)

Differences in ebook and audio book script:

Reading web addresses, be consistent and leave off https:.//www 

Anything that refers to the book itself may need changed.

If the book says “As you see in figure 1 on page 18”

That could be, “If you were to see a chart of xyz it would look like.”


You can see a chart of this data in your companion document

Fancier Ebooks

Video ebook. I’m ok with that where you have links to videos on hidden pages of your website.   Fancy ebooks  (show sample Internet Marketing Ebook)

Pros: Look really nice and professional

Cons: Large file size, a little harder to create, People don’t want to print. Eat up entire ink cartridge. Nothing but trouble. Error messages. Claims to go both ways, blog to ebook and ebook to blog posting

Pros: You can work up your content a little at a time over time.

Cons: Enormous editing to make a coherent product, takes a long time to write your book one blog post at a time.

Flip Page Ebooks 4 year old video has flash all over it.

Session 11 Monday Noon Replay

Assignment Session 11

..Sales Process on Website

Home page is salesletter  .jpg

Home Page leads to salesletter on a page by itself for product AntionSiteHomePageToSpeakingEbook.jpg

Home page or sidebar leads to Products page which leads to individual sales letters


Blog post leads to product (advertorial)

Sales Process YouTube Example:  33 thousand views sending traffic to a 97.00/year product

Squeeze page leads to excerpt or other lead magnet which leads to product

Thrive Suite  $19.00 per month billed yearly (we give unlimited free training on this)

Shopping Cart $129/mo or two free months if paying yearly  (we give unlimited free training on this)

Complete ebook on Shopping Cart

Runs on it’s own server so unlimited websites (can only dump into one checking account

Delivers digital files and the link becomes disabled automatically after 24 hours.

Assignment 11

Make sure pdf book is completed and proofread

Make sure kindle version is complete in Kindle Create Software

Audio Script ready  (should be easy) you may want to reduce number of graphs and pics

Decide on Sales process and if you plan to do more books.

Get 30 day trial of shopping cart and contact Tom for training 

Get Thrive Themes and contact for training

Liquid Web for Hosting. Contact Tom for Affiliate link

Announcement: New Kindle Feature (mostly for fiction writers)

Kindle Vella Short Overview from Amazon KDP Kindle Vella In depth (opinion)


Session 12 Monday Noon Replay

Assignment / Lesson Session 12..

Paid Traffic

Obsess on pay per click

Best Bargains:

--Youtube Instream ads (shot differently than a normal video)

--Amazon Sponsored Ads

--Instagram Video Stories pointing toward your profile

Facebook ads (not much of a bargain)

Don’t boost

Multiple ads and watch the numbers

If you are going to do this, you must take deeper study.

We provide it in my mentor program.

Recap of Mastermind

Create at least 1 "brand new" non-fiction book . . . Gung ho folks can do as many as they want

Convert that book into the two most popular formats . . . PDF & the powerful Amazon Kindle

Create an audio script for your book . . . You'll be ready to get your book recorded and on Audible

Learn the pros and cons of super fancy e-books . . . They can be more trouble than what they're worth

Discover the important differences when writing ebooks as opposed to print books . . . It won't make your English teacher happy LOL

Learn the techniques of marketing the books . . .All kinds of sales processes on your site. You don't want to hear crickets chirping after all your hard work is done

Find out all the ways to turn simple books into sales of much more lucrative products . . . The Big Bucks is in the Back End

Had accountability partners (including me) to help keep you on track

Now What?

Plans for the future: Are you going to pursue this,?

Things you will need to know that are included in my mentor program:

--Social media Strategy,
--Chat bots,
--Product Creation past ebooks,
--membership sites,
--online courses,
--Basic Search engine Optimization,
--Ad Creation,
--email marketing,
--Viral techniques,
--direct to desktop technology,
--Your Own Mentor program,
And Much more

Note: If you sign up for the mentor program within a week of this last session, you will get full credit for what you spent on the mastermind. Contact me for the special rate

Getting the tools

Shopping cart, 
(inluded unlimited free training)

Ebook about Shopping Cart 

Shopping Cart Videos 

Paypal account,

Copywriting Course (indluded in mentor program),  (coupon code master25) 

Thrive Website builder (includes unlimited free training)

Fresh Title, Headline Generator and Analyzer

Liquid Web Hosting (search around the site for "Managed WordPress Hosting)


"Words that Sell",

"Influence: The Psychology of Persuasion"

Triggers by Joe Sugarman (I Gave you the Cliff Notes)