324 - I hate SEO: Tom interviews Kris Reid - Screw The Commute

324 – I hate SEO: Tom interviews Kris Reid

Kris Reid has traveled the world for two years. He lives in Vietnam and he's been in Europe, Russia, China, London and Hong Kong. Kris has led a truly exciting life and he's here to share how you can manage your reputation to get customers. His heavy emphasis is on getting customers from various methods. It's always important, but especially now when people are scrambling and there's shutdowns and everything else.

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Screw The Commute Podcast Show Notes Episode 324

How To Automate Your Businesshttps://screwthecommute.com/automatefree/

entrepreneurship distance learning school, home based business, lifestyle business

Internet Marketing Training Centerhttps://imtcva.org/

Higher Education Webinarhttps://screwthecommute.com/webinars

[04:01] Tom's introduction to Kris Reid

[07:02] How backlinks have changed over time

[11:31] Variations on “number of words” on a page

[12:45] Tools to see who's linking to who

[14:37] Transitioning between the dreaded J.O.B. and the gaming field

[17:41] Backlinks are the basics of SEO

[19:06] Voice search

[23:02] Need a cohesive strategy

[24:34] A business starting from scratch

[26:40] Sponsor message

[29:15] A typical day for Kris

Entrepreneurial Resources Mentioned in This Podcast

Higher Education Webinarhttps://screwthecommute.com/webinars

Screw The Commutehttps://screwthecommute.com/

entrepreneurship distance learning school, home based business, lifestyle business

Screw The Commute Podcast Apphttps://screwthecommute.com/app/

College Ripoff Quizhttps://imtcva.org/quiz

Know a young person for our Youth Episode Series? Send an email to Tom! – orders@antion.com

Have a Roku box? Find Tom's Public Speaking Channel there!https://channelstore.roku.com/details/267358/the-public-speaking-channel

How To Automate Your Businesshttps://screwthecommute.com/automatefree/

Internet Marketing Retreat and Joint Venture Programhttps://greatinternetmarketingtraining.com/


Kris's websitehttps://ardorseo.com/

Special Deal from Krishttps://ardorseo.com/screw

Internet Marketing Training Centerhttps://imtcva.org/

Related Episodes

Gavin Preston – https://screwthecommute.com/323/

More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business

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entrepreneurship distance learning school, home based business, lifestyle business

entrepreneurship distance learning school, home based business, lifestyle business

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Episode 324 – Kris Reid
[00:00:08] Welcome to Screw the Commute. The entrepreneurial podcast dedicated to getting you out of the car and into the money, with your host, lifelong entrepreneur and multimillionaire, Tom Antion.

[00:00:24] Hey, everybody. It's Tom here with Episode 324 of Screw the Podcast. We're here with Kris Reid and he's going to talk about something we all need is getting customers and also waiting to hear this. He was drugged by beautiful women in Latvia. What was that all about this this really kind of upsets me, really does, because I've been trying to get judged by beautiful women anywhere I couldn't to it's so he's way up on the air that they're hoping. In this episode 323, we had a prolific guest, Gavin Preston, and he helped people double their business in one year.

[00:01:09] So make sure you go back and listen to that if you missed it. And of course, when you want to go to a specific episode, you go to screw the commuter com and then slash the episode number. Today is three 324. And we're going to have a great offer from Kris a little bit later. So you want to make sure you can find this episode in the show notes. All right. How would you like to hear your own voice here on screen? The commute? Well, the show's helped you out at all in your business or giving you ideas to help you start a business. We want to hear about it. Go to screwthecommute.com and on the sidebar, you see a little blue bar that says send the voicemail. You can click on it. Tell us what you like about the show.

[00:01:47] Put your website in there to get a big shout out in front of thousands of people in your own voice. And while you're at it, pick up a copy of our Automation eBook. This ebook has allowed me to handle up to hundred and fifty thousand subscribers and 40000 customers without pulling my hair out. We actually figured it out a couple of years ago.

[00:02:09] Just one tip in the book has saved me seven and a half million keystrokes and allowed me to steal customers off of these schmucks that are too slow with their feet up at the beach while I'm taking all their business. Oh, so you can grab this. We sell it for 27 bucks, but it's yours free for listening to the show at screwthecommute.com/automatefree. And while you're at it, grab a copy of our podcast app at screwthecommute.com/app and you can put it on your cell phone and tablets. Got all kinds of cool features and you can take us with you on the road.

[00:02:47] Now, people are still worrying about this pandemic. They're freaking out. They don't know if schools are opening or whatever, but guys like me don't worry about this. And students in mind don't worry about this because we have the skills to sell from our homes like people call me up the new me twenty years ago. Hey, Tom. All right. Well, yeah, well, I. I've been sitting here for 26 years in the same place, and I don't worry about the the pandemic. I mean, of course, it's a horrible thing and it's a lot of suffering going on because of it, but not if you learn the things that I teach. We have the only licensed Internet and digital marketing school that's dedicated to that topic in the world at Imtech Vague. It's a great gift, legacy, gift for your kids grandchildren that they actually get a skill rather than running up big debt and then competing for jobs at Starbucks. These are skills that every small business needs. And our students, some of them are making money a couple months into the school and grabbing business from small business owners that are clueless. So check it out at IMTCVA.org. And I'll tell you a little later how you can get a scholarship to that school.

[00:04:01] All right. Let's get to the main event. Kris Reid has traveled the world for two years. I just found out he's lives in Vietnam. He's been in Europe, Russia, China, London to Hong Kong. And Kris has led a truly exciting life. And he's here to share how you can manage your reputation to get customers. His heavy emphasis is on getting customers from various methods. And that's so important nowadays. It's always important, but especially now when people are scrambling and there's shutdowns and everything else. And Kris is the leader of ArdorSEO search engine optimization. And you have heard me on hundreds of episodes rag against SEO. So we're bringing on another guy that's had great success with it. So we have to see all sides of these issues because the Internet is a big field and people are having success in all kinds of ways. And he's had it in this way and I wanted to bring him to you. So, Kris, are you ready to screw? The commute?

[00:05:10] Oh, Tom, after that, after that intro, I'm totally ready to be ready to screw up.

[00:05:17] Great. Well, it's so great to meet you. You have a wonderful assistant. I think it's Grusha that how you pronounce it.

[00:05:25] That is indeed.

[00:05:26] I wanted to get her on here because she has just been beautiful the way she's handled all our interactions. And I want to give her a big shout out because she deserves it. Tell us what you're doing now and then since this is entrepreneurial, people like to hear the back story, how you came up through all these countries and. Yeah, where did you ever have a job and how did you transition to doing what you're doing and all that?

[00:05:51] Yeah, yes. I am a country boy from Brisbane, Australia.

[00:05:54] I studied software engineering at university and then moved to London to work in finance and really certainly enjoyed that until the global financial crisis came around and took my job away, which was kind of a blessing in disguise. I then I didn't know really what to do with my life because of the software jobs were gone. There's no way to make the same sort of money I was making. So I spent two years travelling, travelling the world a lot like a lot through Europe and Asia. And I built an online game, not particularly because I knew anything about starting a business, because I wanted to learn a new type of programming, because I always worked with banks which do like desktop stuff, and I want to learn Internet programming. So I built this online game and as it was coming to fruition, I was like, well, how the heck they get people to a website to play the damn thing? And so that's when I started learning about SEO. And I once I discovered what links were and back links were everything. Back then I built a bunch of links to my website. The website shot up the rankings. Our Oh my God, this is amazing. I quickly ditched the game, built some software to organize back links and that's how we how we started our business.

[00:07:03] We'll tell people how you know, most of them, though. I've been around since the beginning, but tell them how backlinks have changed over time.

[00:07:13] Yeah, so the backlog is just a link from one website to another, and that's the fundamentals of how Google works.

[00:07:20] So back in the 90s, there was all sorts of search engines, Excite, Alta Vista, Yahoo! And they all had one thing in common that they were crap, 15 pages of stuff that you wanted.

[00:07:34] Well, how how they worked was they were based on text. So they would read the text on a website.

[00:07:39] And if someone wrote plumber in New York the most times on their website, they'd ranked the best plumber in New York, which obviously people could spam the system and and just create crappy websites and rank them. And so Larry Page, the co-founder of Google, who's a super genius, was at university at the time and went, oh, this is stupid. And he came up with the Padraic algorithm named after himself, which is basically you have a bunch of seed websites that are trusted and the further you are from them, the less page rank you get. So basically the bigger, more authority of the website is that's linking to the better. And to to start with, it was really just the more domain authority and the more authority the website had, the better that was. And now it's much more relevant, like a know if you're a plumber and a landscaper, other home service company in your local area is linking to. That's a really good back link. If some pet website on the other side of the world's linking to it doesn't make much sense. And so it's not as important. So it's really, really about relevancy these days. That's that's really all that's changed. Still, the more domain authority, the better. But the more relevant the website and the content that's linking back to is, is what's going to make it right now.

[00:09:01] Would you say that the really super star high authority sites like Wall Street Journal and things like that would still carry heavy weight with the back office of it?

[00:09:13] Like you try and get a link from the Wall Street Journal. It's not really going to happen like that most of the big news agencies don't even link to anyway. So it gives you what's called like a citation. If you're referenced in a in The Wall Street Journal, it's still very, very relevant.

[00:09:32] But yeah, yeah, yeah.

[00:09:37] Which is why it's worth more as well. It really links to everyone then. It's not it's not that valuable.

[00:09:43] So you would say the same thing about the guv's and the editors and things like that. That's what we have for a long time. They're hard to manipulate, right?

[00:09:51] You don't particularly need to go down like you don't want spammy, crappy backlinks. You want back on some real websites with real content. That's about what you do. So if you are a plumber, generally a plumber services a local geographical area. Right. And you can connect with all of the other home service providers in that local area who's a local back link to a local company. If you're a plumber, if you service New York, you're not in competition with a plumber in California. So you can link to each other and help each other out. And that's a really relevant background. So there's an interesting study that just came out a couple of weeks ago by hrefs, which is this SEO tool, and they analyze two billion pieces of content and they found that nineteen point six three percent of content gets no traffic from Google. That's nineteen point six three percent. So almost all of the content. And so the article goes into what what do you need to do to be another nine point three, seven percent in content? And it breaks everything down. And it found that content that gets more than a thousand visitors a month is only zero point to one percent of content, which is a tiny amount. So to be in that. Point zero, point two, one percent, the secret is you need backlog's because if no one is linking to content and Google's figures, one, what the hell do I want to index and rank it because no one cares about it. So you need to write really good content. You need to have really strong back links. That's the secret of at Google.

[00:11:31] Ok, now there's been a lot of variation and controversy and back and forth about the number of words on a page. How are you thinking about that nowadays?

[00:11:42] Yeah. So you like thin content is a thing. It's a real easy way for Google to determine whether page is crap or not. So you want to have at least five hundred words of content. That's usually the men on it. There's there's no exact science of of what the length should be, but five hundred should be the minimum. If you're going after a really big search term, like generally what we do with customers, once they approach page one to like a keyword that has like twenty thousand searches a month or something, because when you when you're focusing on any keyword that has twenty thousand search, it's not it's very valuable. That's a lot of visitors that you kind of get from one can do it. And so we'll do analysis if we use an algorithm called TFIDF and do a scan of the top 10 content. But you can do it yourself. Like even if you want to rank with Tom in New York, go and click on Search plumber New York. You click on all the other pages and see what content they have. Really just see what all of it is and make sure that yours is better. That's that's an easy answer to that.

[00:12:45] Now, it used to be there was tools that you could easily, I mean, for free, basically get see who's linking to your competitors. What are you using now for that kind of stuff?

[00:12:59] Yeah. So Majestic still does some pretty good link analysis, I guess is the best tool in the market that really gives you everything you need.

[00:13:08] Like I personally I mean, I just work in sales and marketing myself. So I use a tool called SMERSH, which is is cheaper.

[00:13:18] And I like I like it's the way it displays is just simpler. So I went on a sales call. It's easier to show people, you know, what they're looking at. HHS is a little bit more complex, but that's what a lot of guys use because it's way more accurate. It's a fast period.

[00:13:33] So, yeah, like I you know, I never think backwards very much, but I'm just remember in there used to be something with Yahoo or something. You could you could see everybody that was Lincoln back to somebody. But it's been a long time since I fooled with it.

[00:13:48] Yeah. Like even Google gives you a little bit of that information.

[00:13:52] Like if you go like if you verify your website and Google search console. Right. They'll give you a few of the people that are linking back to you. But they had to give you a little bit of that information and it's not very useful anyway.

[00:14:02] So you, like, summarize the best?

[00:14:04] Well, I like it for a sales point from point of view. Like, I hate traffic is a far superior tool for actual Hedrick's happens to be the name of like a hyperlink like and. Right. Right. Yeah. That's that's how I use how you link to something in HTML. And what are the costs for those tools on waitress's. Probably like three hundred bucks a month or something. Yeah. We're like Semrush probably 600 bucks a year. It's pretty affordable.

[00:14:34] All right, great. All right, so I did hear you say you had a job at one time, so how did you transition between the dreaded job and working in and going into the gaming in the gaming field?

[00:14:51] Did you have money saved up or did you start the operation? I was a software engineer, so I used to get paid.

[00:14:57] Pretty good going. Thanks. I had enough cash to support me for a couple of years while I left around the world getting drugged by women. And so it's a crazy adventures.

[00:15:11] We do have to we hear that story, you know that you can't come up with a story like that and leave it hanging.

[00:15:18] So, yeah, I was actually showing my face. I used to live in Eastern Europe studying Russian and later lived in Russia.

[00:15:27] And my dad was visiting and I was showing him around Latvia and Riga, the capital, beautiful summer day. And like Latvia has just such beautiful women everywhere. And we're sitting in the courtyard of this Rega square, which is a very historic courtyard, which is beautiful, having a few beers. And there's these beautiful women at Christmas. And my dad's a little bit of a funny, funny character that's waving at them. And they and I come on over and they start talking to us and they're like, Oh, we're from Moscow. And I'm like, I just said, it was the end of summer. I said, I just spent the summer in Moscow and they didn't actually sound like they were really from Moscow. I'm like, yes, we like we went to this place last night. You should come with us, this club, my guys show or whatever. And so we went along and these two girls were like being rather rather friendly. And I like girls don't usually act like this, you know? And so we had had a few vodka shots in this bar and I looked at the bill and it was like six hundred dollars or some crap. Right, get out of here. I'm not paying this rubbish. And I, like, went to leave. And I just as I got to the top of the stairs and I was my dad was in there and I went back down and he had a circle of people around him reach through. The crowd reached out and thankfully we left. We were both pretty, pretty good drinkers at the time. And we went to this other bar and then we started getting, like, really dizzy. And I like, you know, that whole night got really Pache like at one point we, like, woke up in a fire escape, like, how are we doing in here? Like, the drugs finally kicked in and we were just like out of our minds. But yeah, eventually, more often we found our way home and and another day of sobriety to get your butt kicked.

[00:17:29] The leaving a bar with a six hundred dollar fake tab.

[00:17:32] Pretty pretty damn lucky, I'd say. Oh, my goodness.

[00:17:37] Well, glad you're glad you lived through that.

[00:17:39] So so what would you say or so we got some basics of SEO that we talked about. Backlinks are your big thing. I guess so.

[00:17:52] I mean, like people understand that they need to have a website like every business, other website these days, but they don't really understand why instead generate your customers, like why the hell spend money on a website if you're not going to generate any customer. Yep. And unless you're a web designer, it doesn't matter what your website looks like. It doesn't have to be beautiful. It needs to show that you're an expert in what you do. That's what people are finding like that. One of my favorite marketers, Donald Miller, he always says beautiful websites don't sell things. Words sell things.

[00:18:22] You know, we're totally on the same page there. I've been teaching ugly websites for people, you know, sneer at me a lot of times, you know, oh, man, that's your website. And I'm saying, okay, you want to trade bank accounts, you know, they say no.

[00:18:38] Yes, yes.

[00:18:40] So, yeah, it's just these to look good enough to represent you well, professionally and do the job of making money because people tell me one thing is people need to find it because if no one's seen it, then.

[00:18:52] Well, yeah, exactly right.

[00:18:54] And you know, it has to be the one of the big shifts a few years ago was that they have to be responsive, you know, because more searches are being done on the, you know, mobile now. So what do you think I've been teaching people when they're doing their keyword research that there's a big shift now because of voice search? What's what's your opinion on that?

[00:19:16] Yeah, I mean, that's you know, as as there's more and more voice search, there's more longtail like. Short tail keyword is like smartphone and LongTail is like, you know. Yeah.

[00:19:28] I find a way to buy a second hand iPhone in downtown. Exactly. But the longer the tail, the higher it will. Because someone searching smart phone, like, what are they looking for, who knows where someone's searching, like whether by second hand I find it like I know what they want and so it's going to get better.

[00:19:48] Yeah. And so you can use those on your Web site, right? Yeah.

[00:19:52] But I mean, you don't particularly need to worry about all of the different permutations because obviously with people using voice search, they sometimes get longer and longer and longer. If you rank the the higher traffic ones, so the short tail are always going to have a higher search function. But if you focus if you focus on those and use those distraction websites, you'll pick up on the little ones anyway.

[00:20:17] Yeah, and the search engines are so smart now compared to when they first started.

[00:20:21] I mean, they can see intent. You in the artificial intelligence is like crazy, scary almost that they can figure out what somebody wants. Yeah.

[00:20:32] Yeah. Google's got the best software engineers on the planet. They're constantly working on updating it. So yeah, they get really smart, which is why you don't want to game the system. I like people that do blackhead. So it's like that might have worked years ago, but it just don't it's not worth it. If you're building a business, you're building a brand. It's like if you want it to like, get wiped out because Google doesn't update and that's crazy. Like Google is constantly updating the algorithm, but they're always looking for the same things, good, good websites that have great content and great authority and provide good user experience. If you do that, it's not going to change.

[00:21:09] Yeah, it used to be so hard to teach this because there were so exacting, like the percentage of keywords in the keyword prominence. And and then Google came out and said, you know, if you do this too perfect, we're going to screw you because we know you're trying to game us, you know, just do it for the people and have a good user experience. Get people to stay on your side a long time. Hey, you're good to go.

[00:21:33] Yeah, exactly. And it's never, never going to change. So just keep focusing on writing quality.

[00:21:40] But one thing that has over, like all paid traffic is search Antion like Facebook ads. Obviously work or Facebook wouldn't be worth so much money, but Google is worth a heck of a lot more money. And like a Facebook ad or a YouTube ad, someone might be sitting on a bus or on a train and they see an ad. They might even click on the ad, but they don't have a credit card with them.

[00:22:03] So they can't actually buy anything where, you know, Google, they're actively searched for exactly what you do so that they in that buy mode.

[00:22:13] So they'll have their credit card ready. So it's it's got way more in buying intent behind this.

[00:22:19] Yeah, and that's why the and it's reflected actually in the page section, because I can get two to four sent in stream ads on YouTube, but the same keywords that cost me a buck two to five dollars and 50 cents on the search because people were actively searching rather than me interrupting them know. So exactly. Yeah. So that's it.

[00:22:45] That's a term coined by Seth Godin, the granddaddy of Internet marketing, interrupts marketing. When you get in front of people's faces when they want to be doing anything else, where such people are actively searching for exactly what you do. So what can be more powerful than growing your business?

[00:23:02] So your your bottom line is, is to get in over into that place where they're actively searching back links would be the big emphasis for a small business.

[00:23:12] Well, you need to have a cohesive strategy. If you go it doing. If you're just building backlinks, then you're not going to get bang for your buck.

[00:23:19] You need to look at your overall market like you can't just go in and like write a bit of content. You need to look at everything. What do you want to achieve? Like your question I get asked all the time is how much is the other side where you can spend any amount you want? I go to literally spends billions of dollars on SEO, so it's like there's no limit to it. You need to work out how many customers do you what you like. And so our perfect customers, when they come to us, I'll ask them, well, how many customers are currently getting on their website and ten, how many do you want in a year or one hundred as great. We just increase your conversion rate, increase the traffic to this level and you get that. It's really easy. That's you need a full strategy of that because it's it's not just about rankings of keywords. It's about getting people to your website, but then getting them to take action now. And like even on an e-commerce website, Amazon converts are much better than every other e-commerce website because everyone knows and trusts Amazon, where people don't trust some some little site that they'd never heard of before.

[00:24:22] So you need to get them into sales funnel. We need to, like, give them some lead magnet that they find is valuable that read it and I get indoctrinated in your brand and then you can ask them to buy something.

[00:24:34] So what would you say if somebody was starting from scratch with a brand new website? You know, I know with paid traffic, I can send them traffic, you know, overnight basically, but from a purely SEO standpoint, using only SEO and even considering the Google sandbox and everything, how long could they start getting some influx of actual traffic?

[00:24:58] Yeah, so a big reason that you should not talk to a Web designer, because most Web design has an idea about how to make money.

[00:25:06] I actually own the domain killyourwebdesigner.com.

[00:25:10] Oh, they drive me mental. One of one of our newer customers had just spent twenty thousand dollars on a website that makes zero customers. And it's like, man, it's whoever's selling on that crap is a hell of a salesman. Yeah. And he's he's not even in a competitive area.

[00:25:26] And it's little village called Langtang in Vancouver. And so, I mean, it does not cost that much to build a website that's going to generate your leads if your brand new out of the box like we like to tell our customers, don't expect anything in two months. Is that anything we get them in that same time frame that they're happy with? Like, yeah. I mean, it does take time that if you look at like three months to be having a, you know, a decent, decent impact, you know, for five months. And you're going to be having like a very profitable campaign.

[00:25:59] And at last, the nice thing about this, you know, I will totally admit, is it last? You know, you don't have to deal with it every second. Yeah.

[00:26:09] Like AdWords, you stop spending, you stop getting and it's only ever going to get more expensive as it gets more competitive and you're competing against other experts. So it's compounding what you did last month. You get this month and you get next month and the month after.

[00:26:23] And it's way better investment.

[00:26:25] Yeah, backlogs kind of lasts forever, almost. You know, they just last for long, long periods of time. So and and the older they are the more value. Right, right.

[00:26:35] Because age is matters. Well, let's let's we got to take a brief sponsor break. And when we come back, Kris has a superduper deal for you and we'll ask him what a typical day is like for him living in Vietnam and running an international business like us. So so, folks, about 20 years ago, I kind of turned the Internet marketing world on its head.

[00:26:59] Guys like me, we're charging 50 or 100 grand up front to teach this stuff to small business people. And I know a lot of these guys, if you gave him 50 or 100 grand, you'd be hunting for him in Vietnam under a rice paddies because they would not come through.

[00:27:16] So I said, you know, that's too risky for a small business, is not fair to put him in that position and most of them couldn't afford it. So I said, you know what? I'm going to charge him an entry fee and then a percentage of their profits that's capped so that I can get my big money eventually. But for me to get my fifty thousand, they have to make two hundred thousand. Well, people love this is over 20 years ago. I started this in seventeen hundred students later. It's still going strong.

[00:27:45] It's a unique program where you spend an immersion weekend in the retreat center here in Virginia Beach. We have our own TV studio.

[00:27:55] We shoot you in and everything we do is one on one. Most people at my level won't even talk to you teach anything, but my whole crew that I've trained will tutor you one on one.

[00:28:07] So I hate this group stuff where half the time you're bored and half the time you're lost. In that case, it doesn't you know, it doesn't work that way with us. So it's greatInternetmarketingtraining.com. It's one of the longest running, most successful mentor programs ever in this field. I'll put it up against anybody's program. I don't care. Big name, little name, whoever it is will blow them away. And also, when you're in my mentor program, you get a scholarship to my school, which you can give to nephew, niece, kids, grandchildren, loved ones, anybody. Then then they can also take advantage of the training. So, so very powerful. You can't find this anywhere else in the world where I said you can actually come in and live in the house with with a guy at my level and watch the orders come in and see how we work and the whole bit. We pick you up in a limo at Norfolk International Airport. You have no expenses, no big upsells while you're here. All right. So check it out at greatInternetmarketingtraining.com.

[00:29:15] All right. So let's get back to the main event. Kris Reid is here. He's an international, I guess we would call him, SEO expert since his company is ardorseo. And teaches people how to get customers. And I love the fact that he's not into the super fancy websites that'll do your dishes and wash your car for you. But it won't make you any money, so I'm totally in line with that and also this back link idea is has been solid for many, many years, so I'm in full agreement with that. So, Kris, tell us what a typical day looks like for you and then tell us the super deal you got for our folks.

[00:29:58] Yes, sure Tom. So, I mean, I'm a big fan of early riser, like I woke up at like four fifty this morning jumping out of bed to take my dogs for a walk on the river. I live in a part of Saigon and it's really quiet. And then I come home and write in my journal and read my daily stoic and plan out my day.

[00:30:18] You read my daily stoic.

[00:30:21] There's a beautiful book by Brian Holiday called The Daily Star, which has a daily stoic meditation, a fabulous fourth year through it. And so it's it's really good. And then I usually have an early work a lot with the US and we're pretty much opposite time zone from the East Coast.

[00:30:40] So I'll usually have a West Coast phone call in the in the morning, then I'll go to yoga for a couple hours, then I go to the office for a couple of hours, then have the afternoon off and then usually have an East Coast call like this and in the evening and get ready to go to bed for now.

[00:31:03] You said you go to the office so you are not screwing the commute?

[00:31:08] I mean, I can walk to not have those I have a pretty nice home office as well, I'm sitting in right now, which has a big bay window that overlooks the river and a big pockets. Fabulous. And you can almost if you put your head out my window, you can see office building, which is down at the other side of the suburb.

[00:31:31] Now, is this pandemic affecting the Vietnam?

[00:31:35] Vietnam actually did a fabulous job with the pandemic, they locked the country down really, really fast and had like two hundred and seventy cases and zero deaths. Oh, that's wonderful. Right. Yeah. Yeah, I bet, man, business wise, like as you said during the intro, like we lost one customer at the start of it because he does public speaking and his income turned off. Right. And and I was a bit scared man. And we're going to lose customers. How's this going to go? And that was the only one we lost. And we've been we've never been busier. It's like there's just a constant stream of people going out to work on my digital marketing. And I need more customers now. That's why I say it's it's. Yeah, like as I said, it's a lot of people are suffering and it's terrible. And like, our business is booming. I've had it's a great time to be working online.

[00:32:25] Yeah. And I've been preaching this for 20 some years. You know, you said people call me up now. They say, boy, I wish I would have listened to you, wish I will listen to you, because, you know, if you do this for years, you can have a heck of a good, you know, insurance policy because stuff keeps coming in.

[00:32:43] It's not it's not too late.

[00:32:45] Yes, of course. Yeah. So tell us about this deal. You got four for folks.

[00:32:50] Yeah, sure.

[00:32:51] So, I mean, most people's websites suck because they just don't generate any customers. So if you head over to ardorseo.com/screw, I'll personally do a website review for you. So I'll turn on my little webcam and I'll turn on the tools that we have. I'll look at your market, your search volume, and show you some simple things that you can change yourself to get your website in front of the very people that are looking for exactly what you do and how you grow your business.

[00:33:17] Yeah, so that's ardorseo.com/screw. Wonder how he thought that up. I don't know, but that guy is really creative, so.

[00:33:32] Yeah. So what, what a what an opportunity for you folks.

[00:33:37] I charge five hundred bucks to do the same thing so that's, it's great to have his kind of expertise looking at it from a different perspective, because if you find a guy like me or a guy like Kris that claims to know it all, put your wallet in your pocket and run as fast as you can because there ain't no way ever you I mean, there's people making money and all kinds of ways you can't imagine. And he's got his method. I got my method. And you can be successful in a lot of different ways. And that's, like I said, why I brought him on. I knew he had a different perspective from from me.

[00:34:14] And and it's it's wonderful. Incredible. So so check that out at ardorseo.com/screw. Well, Kris, thanks so much for coming on and giving us your your ideas. They're certainly modern and going to help people out.

[00:34:30] Tom, it's been a pleasure, man.

[00:34:32] All right, so watch out for those Latvian women, you know you should know better now.

[00:34:38] It's five minutes to Saigon. It's safe here. Oh, OK. All right. Well, thanks. Thanks, Kris, so much. We appreciate it.

[00:34:45] Check it out, folks at ardorseo.com/screw and get your video review from Kris Reid.

[00:34:53] All right. Everybody will catch y'all on the next episode.

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