305 - She can work a room and fix your back at the same time: Tom interviews Dr. Winifred Bragg - Screw The Commute

305 – She can work a room and fix your back at the same time: Tom interviews Dr. Winifred Bragg

Dr Bragg is the CEO of the Spine and Orthopedic Pain Center. She's treated thousands with non-surgical treatments for back pain and other musculoskeletal problems. She's board certified in both physical medicine and rehabilitation and pain medicine. She's the author of the bestseller Knockout Pain: Secrets to Maintain a Healthy Back. Dr Bragg is also the creator of The Bragg Factor, a system to teach professionals how to own and communicate their value.

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Screw The Commute Podcast Show Notes Episode 305

How To Automate Your Businesshttps://screwthecommute.com/automatefree/

entrepreneurship distance learning school, home based business, lifestyle business

Internet Marketing Training Centerhttps://imtcva.org/

Higher Education Webinarhttps://screwthecommute.com/webinars

[03:40] Tom's introduction to Dr. Winifred Bragg

[09:07] The Bragg Factor

[16:07] Even kids can be a support system

[20:12] How to know if you need back surgery

[29:41] Having other streams of income and being able to pivot

[33:08] Sponsor message

[35:48] A typical day for Dr. Bragg and how she stays motivated

Entrepreneurial Resources Mentioned in This Podcast

Higher Education Webinarhttps://screwthecommute.com/webinars

Screw The Commutehttps://screwthecommute.com/

entrepreneurship distance learning school, home based business, lifestyle business

Screw The Commute Podcast Apphttps://screwthecommute.com/app/

College Ripoff Quizhttps://imtcva.org/quiz

Know a young person for our Youth Episode Series? Send an email to Tom! – orders@antion.com

Have a Roku box? Find Tom's Public Speaking Channel there!https://channelstore.roku.com/details/267358/the-public-speaking-channel

How To Automate Your Businesshttps://screwthecommute.com/automatefree/

Internet Marketing Retreat and Joint Venture Programhttps://greatinternetmarketingtraining.com/

Home Pro Therapyhttp://homeprotherapy.com/

Knock Out Painhttps://knockoutpain.com/

The Bragg Factorhttps://thebraggfactor.com/

Dr Bragg on YouTubehttps://www.youtube.com/channel/UC7zpli9grtrxDEaMUck9mSQ

Dr Winifred Bragg The Bragg Factorhttps://www.youtube.com/channel/UCNUHMvU67RBx1C-RtgcGqOA

Facebook Spine and Orthopedic Pain Centerhttps://www.facebook.com/Spine-and-Orthopedic-Pain-Center-226180384064984/

Facebook The Bragg Factorhttps://www.facebook.com/The-Bragg-Factor-102106428082670/

Via email: drbragg@thebraggfactor.com

Phone: 757-961-7498

Internet Marketing Training Centerhttps://imtcva.org/

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Episode 305 – Dr. Winifred Bragg
[00:00:09] Welcome to Screw the Commute. The entrepreneurial podcast dedicated to getting you out of the car and into the money, with your host, lifelong entrepreneur and multimillionaire, Tom Antion.

[00:00:24] Hey, everybody it's Tom here with episode three hundred and five of Screw the Commute podcast. I'm here with Dr. Winifred Bragg of The Bragg Factor, and she is a doer. I'll tell you, not only does she keep people healthy with their back pain and holistic methods to keep them off of pain meds, she is a very inspiring lady on how she came up to build up a big medical practice. And she helps many people learn their brag factor, how to network and how to do all kinds of stuff to help their career. So we'll bring her on in a minute. Hope you don't miss Episode three oh four. That's how to create great audio products. So I told you how to set up your room, how to keep know lousy echoes down, how to what to do if there's trains, planes and automobiles, make a noise around your house and all his stuff to make great audio products because audio is the only thing that you can learn from or be entertained from while you're doing something else. So it's important and it still sells like crazy.

[00:01:32] All right. If you haven't got a copy of my automation e-book, what are you waiting for?

[00:01:39] This book has saved me seven and a half million keystrokes. I mean, not the whole book. One tip in the book, save me seven and a half billion keystrokes. We actually figured it out a couple years ago and it helps me steal business from other companies that are too slow to get back to people because I've got all these inexpensive and powerful systems working so that I can do things with lightning speed and automate a lot of it. So grab it at screwthecommute.com/automatefree. We charge twenty seven bucks for this book, but you get it free for listening to screw the commute.

[00:02:15] And while you're at it, pick up a copy of our podcast app at screwthecommute.com/app where you can put it on your cell phone and tablet and take us with you on the road has all kinds of fancy features and we have instructions on how to use it. So there you go. All right. Now we're still on this pandemic thing and people are they're starting to put a second wave in on it. So you gotta get skills to work from home and not be under the thumb of things that happen bad in the world. I've been preaching this for 26 years live in this beautiful lifestyle. People call me up are you okay Tom. Well, what's the difference? I've been sitting here the whole time. Oh, so. So, yeah, I'm fine.

[00:02:58] And you could be too, if you had these skills and you also got these skills for the young people in your life here, your kids, your grandchildren, your nephews and nieces, it would be the best legacy skill you could ever give them instead of them being full of debt.

[00:03:14] Learning how to protest and work and compete for jobs at Starbucks, they can have a marketable skill that every business on Earth needs in a matter of months. So check it out. It's my school, IMTCVA.org. Call me up. I'll discuss it with you. We have no machine gun nest, no high pressure trying to force you into anything. But really, I want to open your eyes into what you could do for yourself and for the young people in your life.

[00:03:43] Let's get to the main event. Dr Bragg is the CEO of the Spine and Orthopedic Pain Center. She's treated thousands with non-surgical treatments for back pain and other musculoskeletal problems. I never said that once in my whole life. Until today. Musculoskeletal skell. I could even say it twice in a row. She's board certified in both physical medicine and rehabilitation and pain medicine. She's the author of the bestseller Knockout Pain: Secrets to Maintain a Healthy Back. Dr Bragg is also the creator of The Bragg Factor. And we're going to talk a lot about that today. A system to teach professionals how to own and communicate their value. And this is really important in a competitive job market. And she's presented programs at workshops, all kinds of universities and Fortune 500 companies. Dr Bragg, are you ready to screw? The commute?

[00:04:42] I'm ready, Tom.

[00:04:46] All right. So how are you doing?

[00:04:48] Oh, Tom. I'm doing fine. And I hear that you are doing well also.

[00:04:53] That's right. We're sitting here in this lifestyle business now. You're doing some online now, too, right?

[00:04:59] I am I am at the Covid 19. I had to have a way to be able to treat my patients. And so I created a telemedicine aspect of my practice. And I already invasion having that, because a few years ago, my mother was seriously injured and I became her caregiver. And I realized how hard it was to go back and forth to the doctor. All these number of times taking someone with chronic musculoskeletal pain, which means your muscles, your ligaments, your balls, and all of those things are hurting. She had chronic back pain. I had it taken a we had to head back and forth and waiting in those doctor's appointments. That's added to her pain. Right. I already had that in my head. So when Covid 19 came added that aspect to my practice so that my patients could be seen and hope.

[00:05:56] And I was able to see them be a video from the comfort of their home offices.

[00:06:02] It's beautiful. It's beautiful. I think there's going to be lots more of that in the future, that's for sure, because there is so much more convenient for everybody. And they said it, so many cases, it puts them at bigger risk.

[00:06:16] Further, they come for back pain and all of a sudden they're on a respirator somewhere, ventilate.

[00:06:22] Yes, I treat a lot of, you know, people who are bondable, elderly people and people who have co mobility's who have respiratory problems and diabetes as well. So it's risky for them to come to the office. So I was able to see them from the comfort of their home and they liked that. But guess what Tom? I have never really had back pain, but doing Covid-19, the one who treats back pain.

[00:06:47] Got a little back pain probably from sitting around.

[00:06:51] I'm sitting around. You got it in my book. I tell you the first chapter and one of the things easiest way to give back pay for now sitting. They'll sit for over an hour or hour and a half. And what did I do doing all those telemedicine conferences with patients? I just set set set eight hours, develop back pay because I didn't do what I tell people to do for years. So I had to treat myself and give them a little free tip. If you don't mind, go play in the face. I tell people I did. It was what I tell people. They don't like it. I had a gel ice pack. I applied to my back at 50 minute animals three or four times a day. And then I bottom Assad's ball. Or you could take a tennis ball and put it on the ten the plots and put pressure with that to relieve those tender points. And this is what I had to do. What should I tell people that all the time? Tom. And guess what? They want to use a heat. I tell them, look on television tells me a dollar man. Those million dollar women in sports, they use an ice. Right? It, too. People want to use heat. But if you use the ice, I was able to get rid of the pain by doing stretches and using the ice pack and then massage about. Oh, but remember, don't do what I did. Don't do for long. Said it after I would get out, walk around, stretch. Otherwise you'll be seeing me.

[00:08:18] Well what about those stand up desks.

[00:08:21] Stand up desk to be a wonderful thing to have. I was just tell you if you couldn't afford one right now because of what's going out of your not working but a stand up desk would be a wonderful tool to have.

[00:08:32] Well, I'll tell you what. You don't have to spend a fortune on those because I have an old treadmill, which people pretty much give away because all they do is hanging their clothes on them. And then I put a board across the handles and made a desk out of it. And so I can walk even at one mile an hour. It's better than sitting.

[00:08:52] Wow. Well, you know, you've always been innovative. Do I even when you allow, what, twelve, fifteen years old. Your dad taught you Auto's. They did learn those handy dandy. All right. It's called Tom. Antion. Stand up desk.

[00:09:10] Ok, so let's talk about the Bragg factor, because that's the very few people on here are doctors. So they're not going to have the problems you had treating patients. But the Breg factor is kind of how you got to be a top doctor, right?

[00:09:25] Yes.

[00:09:26] Tell them your story. Tell them how you came up through the ranks and being a female in a male dominated business.

[00:09:34] Yes, you know, I was in a group where I was the only female and all the other people in the group were surgeons and I was pushing non-surgical treatment. So I was kind of different from what they were doing. And so when patients would come in, I would tell them I was a interventional pain specialist, meaning that I tried to intervene and do things for your pain without surgery. People hadn't heard of it. When I first came around here. And so I said, oh, my God, I have to eat. I have to pay my mortgage. How am I going to do this? Well, medical school didn't really teach me anything about marketing. None whatsoever. And I had decided I would go to networking events, Tom, and I would say hi to Brad. Nice to meet you. And the people look at me like, OK, so what? And that was it. I didn't really know how to work a room, but I realized that I had to work a room to be able to say something that was memorable. So people would understand what I did.

[00:10:34] Remember me and want to come to me and learn how to break the cycles where people were congregating in a network and a bit and be able to break the ice and make them want to talk with me. Right. So I use what I call the Bragg back to because patients would say they would get my name mixed up. Now, what's your name? Dr. Bragg. That's a drag. One elderly patient said to me, you may black like the army base. I'm like Bragg. Like the army base. I realized, hey, that's what I need to count on. That the black factor there. Because everyone here, military town knew black. And so I would say, Dr. Bragg, like the Army base.

[00:11:15] Well, hopefully that will last for a while because they're trying to change the way know they try to change it.

[00:11:21] But that blagged is going to stay all around here now because that's what is the black factor.

[00:11:27] You have to tell them that they can't change it now. It'll ruin your business.

[00:11:30] And a roadmap is it's about that. That's what I have been doing. They want to change the name things. I always change. So when I learned that if you are cattle like me, I'm a talker, it's a person. But I really didn't know how to just chit chat. It is a networking thing. And so I try to create what I call the Brat Pack. Back to Paddlewheel Square. What I thought about four PS Tom is real simple. When I meet people, what can you say to them? You want to first get them to talk about people. They'll kind of talk about yourself. You have to talk about the people. So, oh, how would you live here? And they get to tell it all and they tell about the house, but they tell about their children. And you get them to talk about the people, people that talk about their kids, their husbands and whatever things they eat. So I created that rag back, the power square that really lists all these people passion, purpose and pain. So they talk about that. They're the people that was important to them. And then if we were eating shrimp at this networking thing, I would just look at whatever they were holding in my hand and say, hey, is the shrimp really good? And then sometimes it didn't go along with my former.

[00:12:41] Some people said, now I'm not enjoying it at all. I'm like, OK, that's not working. And then you had to get them to talk about what were their passions. Do they enjoy tennis idea into dolls like you on top? Because what I was basically doing was trying to get information about the people so that I would be able to interact with them on their level. Right. People talk about their properties and at the end when you really get to know them and talk about their pain, not that physical pain, let's say this, that someone was new to town and they say, you know, I have a doll, but I can't go anywhere because I don't have anyone to dog sit. But if you can get rid of someone's pain and tell them, hey, I know two or three people that can sit for your doll, they will remember you because you did something for them. So the main thing that the black bag does with networking is you want to focus on the people, not so much on yourself, but focus on the people.

[00:13:37] And those four things help me to be able to network and to be all a big practice. And since being in Tijuana now, I've treated over twenty thousand patients. And you came here without a spouse, without children, without the other support system that most people have to help them build a practice. I hadn't been here before. And so using this, I could use it at church, at networking events, at civic events. And I know that it worked because it worked for me. And this is how I built a big practice. And now I teach this to people at Fortune 500 companies. I teach it to young people who are graduate looking for a job. When you are there. Focus on these four PS, learn this and do your social intelligence homework. Then when you see the people, you've got to kind of keep this on a spreadsheet or in your phone. So the next time I see Tom, I know he's at the doubts. Because I know that's his passion. When I was there the next time, I'd sell Tom how the Dow was doing and people's eyes were bright now because they could tell. Then that I had to pay attention to them. And you abele this. And then later on, rather than sit it Tom a coffee cup.

[00:14:51] And you don't know if he drinks coffee. You know, he's in the docks. You want to send him a little something. Maybe you set up some notepads. What a go. Got it. What did he have a gift small made up of. You ever have the opportunity to give a client a thank you gift? This is gonna help you be able to tune into what they really want. People give me coffee mugs all the time. Tom. And guess what? You don't drink coffee. Don't drink coffee. They are just so delighted. It's a beautiful cup. It's a beautiful cup. Of course, I could put water in it, but I want to save five dollars. They could realize that I've been to Alabama football and get me an Alabama sticker because like the tide with these four PS, you know, and your clients and people think, oh my God, I have a good memory, but I use these for these. And then that's what a good memory.

[00:15:42] So when I've treated people and clients for 20 years now that I can tell them, hey, I bet your son now has finished college, because I remember when I wrote that down in two thousand, five or 10 that they had a child. It was 10 years old. And so I did. And they. Oh, Dr. Black. My. You remember. Yes. He just got married. So these are the kind of things that can separate you from your other clients.

[00:16:09] Now, you said you came here with no husband and no kids, but since when are kids a support system?

[00:16:19] Because if they're in school, that means you got to meet the parents of those. Oh, that gives you some other people that if you have abysses you at the PTA meetings, you are meeting teachers. And so that was giving you another support system like, oh, they're a little they're a little marketing slaves who on a marketing thing.

[00:16:37] That's what I'm saying. They're a marketing thing.

[00:16:40] Right. Okay. You did it without any of that.

[00:16:43] So that's why I did it without any of that. When I came here, I brought a burgundy suitcase filled with coupons for my student loans. And I remember going to a financial planner. He said, oh, my God, who these loans, you may be able to retire about age 70. Wow. Is this what Madison has in store? And I can tell you, I'm not 70 years old. I could retire now. And I've created a couple of businesses. I have the spine center. I have a a speaking business that I have.

[00:17:15] I still to be lax Tom a designated telemedicine practice where I'll be pay to see patients not only in the Tidewater area, but in this whole state of Virginia and North Carolina, because they are a lot of areas that don't have specialists like myself. And I've learned this from Kobe. While I was sitting in, I was studied and then I got a lunch, a new business by the end of the month. That's going to be to have other people who don't have access to good musculoskeletal care. And that means Abeyta to their knees, their shoulders, their back and other areas like that nonsurgical. So I was excited. I tried to use my time at home with Kobe very strategically so that I could work on things that I had had to do when I was in the office. I was able to do it at home.

[00:18:05] Well, what is a doctor licensed state by state?

[00:18:09] Their state by state and I have a license in three states. So I'm going to start out doing this, said Virginia and in North Carolina. I have license out so it Kentucky, but I won't be going with it there. I'm going to be doing it. Is in Virginia and Kentucky. So you should pay to check a website. So call home road therapy, home road therapy. And that would be a strict telemedicine practice. And it doesn't it won't be for the patients that I have at the spined center. This would be for people who I don't know who need my expertise in West Virginia or North Carolina, Carolina, Kentucky, as I hold.

[00:18:48] But what's stopping you from just keeping good life is it is a little hassle to get licensed in the state.

[00:18:54] Well, yeah, you just have to, you know, like everything requires money. So I could get my license. In a lot of states, you just have to go to paperwork and apply for a job and they just pay fees. And so as the high goes, which faction in these first two states and then I decide if I have the woman power to take on other states.

[00:19:14] Well, there's probably plenty of business in those states as it is. So three businesses you got. Right. And starting with now, would you. Did you work for anybody else when you graduated med school or. Jesus. Go right into your own practice?

[00:19:29] No, I worked for a group for about three years, and then I joined a big group where I was the only female, where there were about seven or eight other male surgeons. And I worked with them for several years. And so the title. The name of my company, Spine and Orthopedic Things. It reflects what I learned from my two previous jobs. One was a spine center where I work and I learned a lot with a spine surgeon. The other was a general orthopedic practice. So when I opened my practice, I named it after what I had expertise in both spine and orthopedic things. That's the musculoskeletal beating neck, shoulders, backs and knees because I worked with a multi specialty orthopedic group.

[00:20:16] How does somebody know when they know? Because there's a lot of money involved here. You know, I know you're you're a very conscientious, ethical doctor, but there's a lot of money involved in the medical field. How does one know if they really need back surgery as opposed to other methods?

[00:20:35] That's a very good question. Unfortunately, the United States back surgery is done twice the rate, as in other countries. About six hundred thousand back surgeries have done a year. And what this truth of the matter is, if you have a hundred people, only about five people out of that hundred really need back surgery, only about five percent.

[00:20:57] So when I tell people, if you give a person and I have a what do they see? A nail. Right. So whereas people say, I don't want to go to a pain management doctor, would you want to go to a pain management doctor who not only does injections, but also does medication and does physical therapy and does the whole comprehensive care? Because you go to a pain doctor that only does injections and I do injections made. Yes, I'll give injections. And if you go to a surgeon, you're supposed to do the same thing. And I do non-surgical kafirs. And you should feel that before you have surgery. So but if you go to a pain doctor, someone who doesn't do surgery, then you are at least as sure that other methods would try.

[00:21:40] So you have surgery as a surgeon or I don't want to say cut to the chase, but that's what they're going to do. If that's the hammer that they have, that's the hammer they have.

[00:21:52] But we hope that some of their some ethical ones. But you just want to tell them if you go, that I'd like to pursue a nonsurgical procedure first and then you can always have a second opinion before you have any surgery. Have a second opinion when you buy a house. Most of us don't look at one house. We look at several houses. So do we get an idea of the market? So do we make an offer? We have an understanding of what kind of living room you get. What kind of family will you get for this price? And so it is if you are going to be a good advocate for your own health and that's what you have to do before you have surge, you want to get a second opinion and you want to hear the same thing twice. But before having it, you want to have tried. Conservative means that sometimes when you can't have conservative things, for instance, if you have total loss of your bowel or bladder, you can hold your year and you can hold your bowels.

[00:22:53] That's a surgical emergency. Right. If you have weakness, you know, you can't pick your legs up. And that's a surgical emergency, perhaps of a 18 will hit you when you have major trauma. Then you have to have surgery. But all the other. Where people go pulling the weeds in their garden, lifting and get getting a rough strip, this that you call rubbishy this. About 90 percent of those resolved without having surgery. And so have a ruptured is that petitioner that causes numbness and taking down your leg. Does not equal surgery. And what I want people to understand, Thomas Paine does not need surgery because you could have surgery and they put rods and screws in your back. And guess what? Still pay more to pay. You don't just do a test for the pain. You want to try the other things, because after you have surgery, you're still going to need to go that physical therapy that you should have go to before you had surgery. So that's the lesson I want people to understand. You have to be an advocate. And that's why I invite people for free to go to my YouTube channel. I have one called Dr. Winifred Bragg. And it's going to be a videos and instructions and great information about ways you can treat things non surgically at his feet.

[00:24:14] You could go to my Web site, KnockOutPain.com and get free tips and read those things on my Facebook page. Despite orthopedic brags that I spent a lot of time doing that because I want to educate people because I don't want people to. It would have surgery that they don't need. I don't want you to end up having to pay all that money when you did. To and to understand the smarter you are about anything, the better result you get. And that's why I wrote my book. My mother was actually injured by her doctor and this is how she ended up unable to walk. And so I know that things don't always don't always come out the way that they should. And she was injured by the doctor, and that's when I became her caregiver. And sadly, that taught me a whole lot about parts of medicine that I had not been exposed to before. Being the caregiver. And it just changed my whole life perspective. And how you need to treat what you need to do and and what the burdens are to the caregivers and to a patient that has to live with chronic pain.

[00:25:21] I wish all daughters had to do that as part of their training.

[00:25:25] Right. That would be more empathetic. Yes. Because you even are different to how you prescribe medicine when you tell someone to take a pill every four to six hours. That means some caregiver or you've got to disrupt that process through the night. Take medication. And if you could give them something that lasts all day, it's much easier on a caregiver. You learn about Karlsen a lot of things. Tom that I thought Medicare paid for. My mother could not go up and down steps as a result of this now. And so I had to renovate my home with a ramp and I just said, OK, she has two insurances, do get the wrap. And the wrap guy said to me. Oh, man. No, this is cash check credit card. I wanted her to have a sterilized so she could go up the stairs to her bedroom. The guy said I said she has Medicare. She has not accepted it. Excellent insurance is to put that away. I said, no, we need it. I wanted to have a chair. He says that say check credit card you pay for with that rent. This is what you're going to need for this Dairyland. And that's sad that you would think that Medicare or your insurance would be paying for these items, but they don't.

[00:26:34] Wow. Wow. Yeah.

[00:26:38] So it was an eye opening experience for things that I had not really learned medical school had not taught me. I just assumed that Medicare and your shoes would take care of these things, but they did not. So, you know, medicine can be pricey. And this is why I launched that new base. It's all pro therapy because it's based on what I learned myself as a caregiver. And I want to be able to help people that are living with these kind of voters and and people that need to work because they have financial consequences. When you're missing, work a lot and you are sick and have to go back and forth to the doctor. So being able to do it with audio visual aids saves a person that they don't have to miss work. And so that helps them as well.

[00:27:23] All right. From the entrepreneurial standpoint, is this going to be a totally separate business or jointly separate business?

[00:27:30] That's going to be a totally separate business.

[00:27:32] Ok. And you're doing an LLC or corporation or work that's going to be an LLC.

[00:27:39] And the goal is that I would be able to recruit other providers. So I just could jorda that I they would and I won't be direct in their care, but they would be able to use the platform that I created because what the whole pro bapi is, is a digital platform. So I put it the mechanism in place that a doctor would be able to use to manage his practice so that he, too, could be able to give good direct care to people with musculoskeletal problems.

[00:28:09] Both acute and chronic. What I find Tom is when people have paid, they tend to wait a little longer before they go or they think if they go to a paying doctor, then it means that they are getting narcotics. And one thing I want people to understand that pain medicine is not synonymous with narcotics. People get mad with me all the time when they said, well, my doctor told me to come to you so I could get my narcotics. All pay does not need narcotics that ends up paying you do the narcotics for. But I say that treated pain is like making a pie.

[00:28:45] Did your grandmother make a special pie that you enjoy? Yeah. What kind of pie was that? Cherry.

[00:28:53] And your grandmother knew that it had to have cherries and it probably had had sugar. She put some other things in it to make that cherry pie did. Right. And so I say when you go to a pie or two, I have had OxyContin that are terrific.

[00:29:07] And actually did well when my grandma was she made a sweet potato pie.

[00:29:15] She understood that a sweet potato pie just needs sugar. It needed nutmeg. It needed settlement. It needed eggs. It needed other ingredients. What has a serious opioid epidemic? Because we as doctors were just giving people only pain medicine. So that's why put it only sugar in a cherry pie. And then it just comes out too sweet. And so you want to be able to treat to be treated with all the different things that make comprehensive pain medicine.

[00:29:44] Well, that's the same with business. You can't just do one part of your business. A lot of different parts make it up.

[00:29:52] So, yes, this is correct. And this is what I've learned, too. And what's been so wonderful, me wonderful for me, because good konbit, you know, people couldn't have imagined in medical school that the doctors offices would be closed, that you would be to take patients. But fortunately, with the Brak factor, it has given me an opportunity to have other streams of income. And so it teaches people how to pivot better. Speaker. I have us a stream of income. Why speak to corporations and universities? I write books and workbooks. I have a new workbook that'll be coming out of how to create a brag book or a competitive job market. And in that, I'm going to help people learn how to find. What is your brag factor? What are those unique skills that you have? But then how are you articulate that Tom mentioned to you that the black back speaks to how to all and communicate your value? When he says I am Tom Antion the multi-millionaire entrepreneur who has done this than the other? What follows top I am is what's important. What policies I am is important. When I teach people how to create what I called a 30 second brag, when they use those four Ps as they are learning about other people, how you introduce it yourself, you need to have a powerful 30 second Brag. I am Dr. Winifred Bragg, a position best selling author, creator of The Bragg factor so that people remember what's unique about you. So I say to anyone listening to this call, what is your three sets of brag and how are you introducing yourself to the world? Unfortunately, because I had created other streams of income code, it just was devastated for one aspect with the business, but not with the other businesses. And what you've got to learn in my work is how you take your skills and see how you could transfer them to other areas. Sometimes I have one young lady who came to a workshop. A hobby was graphic arts. She was majoring in another field, but that field wasn't making money. She now also oh, this is where she's working as a graphic artist. So sometimes you could take skills that you've known as your hobby and make it as the foundation for business. So what follows you? I am what usually is is call. And right now, what are your skills that you have? How are you going to do it yourself in 30 seconds? And are people calling you back? If you a business person, if you're a salesperson or a financial planner, insurance agent, are people calling you back? What is your 30 set that bread. When you say I am, what policy?

[00:32:49] Well, I'm thinking of Popeye. I am what I am. That's right.

[00:32:53] That's what I am. I am here to say is really important because guess what? Thirty years later, potpies. Golladay, you still remember.

[00:33:01] I am I right? Right. I remember Wimpey too. Gladly pay you Tuesday for I have to go to have it just.

[00:33:10] An olive oil at all. So we've got to take a brief sponsor break or we come back, we're going to ask Dr. Bragg what's a typical day look like for her and how she stays motivated and helping all these people.

[00:33:21] So, folks, about 20 years ago, I kind of turned the Internet marketing guru world on its head that in that people were charging 50 hundred thousand bucks to teach the stuff that I'd been doing and teach and others. And I thought, you know what, I know these people. If you gave them fifty thousand bucks, you'd be they'd be running off to Mexico, to the casino. You'd never hear from again. So I said, that's not fair. And too much risk for the business owner because I'm a small business advocate. So I came up with a different system where people pay a relatively small entry fee and then they pay a commission on whatever I've helped them with develop. That's capped. So for me to get my fifty thousand, you have to make two hundred thousand. So people really love this. Seventeen hundred students later, it's still going strong after 20 years. So. So that's the nature of my program. And it's the longest running ever. Most successful Internet marketing mentor program. And very unique in that we have a retreat center here. Dr. Bragg's been over here and you stay here for an immersion weekend, actually live in the house. And what's the orders? Come in and get trained. We have a TV studio here. We train you on all kinds of stuff. And that's one on one the training, because I don't like group training, because if I'm talking to the advanced people, the beginners are bored or lost.

[00:34:47] And if I'm talking to the beginners, the advance people were bored. So. So, no, it's one on one with me and all the people that work here and some of them been here 18 years and have trained by me. So you get access to all of that suits the by far the most unique, most successful ever in this field of Internet marketing. Plus, you get a scholarship to the school that I was telling you about earlier. Some people give that to their kids or two nephews or nieces or grandchildren and just extremely powerful. And those kids now have a skill instead of massive debt that and then compete for jobs at Starbucks. So. So check it out. Very accessible. Give me a call it. Check it out at greatInternetmarketingtraining.com. I'm easy to get to. Dr. Bragg will attest to that. You know, people think I'm B.S. and I'm evenings, weekends, holidays. I'm a fanatic. So so I'm a real believer in this business. I live it and breathe it. And I can't wait to see your success.

[00:35:52] All right. Let's get back to the main event. Dr. Winifred Bragg is here. She's a pain expert. And also, I would say, is as big an expert in helping people put their Bragg factor out there to beat the competitors in the job market and to really make their businesses flourish.

[00:36:11] So, Dr. Bragg, what's a typical day look like for you? What time you get up to eat breakfast? Exercise what? What's it with? How does it run for you?

[00:36:20] Well, my typical day is I get up. I'm a gardener. I have a small garden. I get up and go out there and talk to my plants because they don't talk back. And that it's like gives me a good frame of mind. So I, you know, weed my garden and water the garden. And I, I like that because I like to see things improve. And that may be one reason that I am a doctor. I like to be able to put things into people and see them improve. This is why I like the brag back to to help me, because I like to be able to fertilize and water people's fields and watch them grow and promote their growth. So that's how I get up in the morning. I go to my garden and walk around and we did do that. And then I'm in the office in the morning. I stopped paces nine o'clock some mornings and then I see patients. And then now with Zoom, you know, you have some zoom conferences. You're going to have somebody zooming you over the lunch time. And I'm using now just about nine to five every day. And then when I come home, I'm usually doing some videos or doing some other things.

[00:37:27] Working on a book or doing those kind of things is what I'm doing to promote the bragg factor. The last two months, I've been spending a lot of time on finishing up a book and getting my new business worked out. But those are the things that I work on. It is I develop this back pain now. I've been doing what I should have been doing, doing my back exercises every other day. At least I do my back exercise for about 30 minutes every other day to make sure I'm keeping my muscles. And they're flexible. They're working on my core. So those are things before the Covid, I enjoy going to Zumba a couple or three times a week, but with the gym being closed, I really don't feel so safe about going back to the gym. So I had to eliminate that. And so I have you know, I've missed that and I need to get back because I think that that's one of the ways that we can relax and get rid of stress by. I encourage people to get up in the morning if they have a musculoskeletal problem and do their stretches, maybe ice if they need to.

[00:38:32] But also, before you go to bed at night, do something that you enjoy to whine down. And I enjoy writing and that kind of thing. And so I do some of that for one died. And if I have a baby coming up, a speech, a webinar, I want to touch base with Tom. And I know that he's accessible in a time of night. So I've I have a conference with Evans said Tom. You're not finished with my work now. What about getting on the phone with doing a zone with me my at night about nine o'clock.

[00:39:01] He's always available, so that works out well for me because he has helped me to learn more about the business of speaking. You know, it's one thing to be a speaker, but anything you do, you want to know the best is that it? And so that's what has been important.

[00:39:17] And learning how to do, you know, I was doing YouTube's, but how to do a YouTube and do descriptions with the YouTube.

[00:39:25] So you make people want to watch a YouTube because you can do a YouTube video and then I have tag words and now a keywords and no one finds you.

[00:39:34] So what I found just by going to medical school is more than just delivering the baby. You got to do other things. You have the baby to develop. You know what? A baby's born. And then the baby has learned how to breastfeed. The babies get switched from breastfeed into the bottle, the into the cup and all of this. Everything has developmental stages. And so does it also have as a speaker, they are developmental Spayd stages and more to it than people think in order to run a successful business of speaking.

[00:40:07] You need to do these things to make sure that you are just not doing things.

[00:40:13] And it's exercise in futility.

[00:40:16] And it's it's good to remember your pass through because I still kind of enjoy the breastfeeding. So I think you answered the question of how you stay motivated to say, do you love to see the fruits of your help, help improve people?

[00:40:37] That's what I love to do, I love to see that when people write me back and said, Dr. Bragg, you know, I had a young woman that I want to tell you about was in a workshop. And she would always say in the workshop, I notice every time I asked, what's up? Well, I've only done this. I just did this now. That's all I've done. Only this. Only that. And so in that workshop, I told her I solicit. For your age, you have done a lot. Those are very good deals. You have you have great accomplishments. What I want you to do is concentrate on say things and stop the made in edit your own self, stop diminishing what you've done. I don't want you to use the word just or only anymore. Right. I saw her in a second workshop. We went out and she says, I've improved. I'm doing better. And she told me that that was one of the major things that she learned when she learned to stop diminishing her staff and stop using the word only. She now has her own business. But you have to take that word out of your vocabulary unless you say I'm the only one who can do the best job for you. Let's say it in a way that demeans yourself. You need to get out of it. And so when I hear people write me back or call me or I work with someone coaching and they accomplish their goals, that motivates me because it's like fertilize it a water and a plant. And I see it bearing fruit. And that's what I like to see happen.

[00:42:07] That's really beautiful, daughters. Thanks so much for taking time to come on and tell everybody how to reach you and in all your stuff again. We'll have it in the show notes too.

[00:42:17] Ok. You can reach me at Drbragg@thebraggfactor.com. Two Gs. By the way.

[00:42:24] Two Gs. That's right. Because the last G in black stands for gratitude. That slap swag is a five letter word and not a four letter word. Because I think if you do everything from a standpoint of gratitude, you can say good things about yourself. A lot of people have a problem with what they call, quote unquote, bragging. But if you're saying something that's factual, you are bragging. You are just telling people what are the good things that you can do and how you bring value to them. So you want to say, I do this and as a result of this, this is what you can achieve. And so you do it from a standpoint of gratitude. So, again, that's drbragg@thebraggfactor.com about Web site thebraggfactor.com. You can also call 757-961-7498. And I look forward to working with any of you.

[00:43:18] That's beautiful. Thanks again for coming on. And that brag factor is going to help them really hit some success with the people passion, purpose and pain and all the other great tips you gave us. Thanks a lot Doc.

[00:43:32] Thank you, Tom, for having me.

[00:43:34] All right everybody. We'll catch y'all on the next episode. See ya later.

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