Ruth Klein works with experts, conscious leaders and C suite executives that help them become highly visible as thought leaders in their industry. And she helps them create lucrative businesses and powerful personal brands by honing their message and communicating it through writing books, signature speeches and purpose driven brands. And in 2019, Ruth launched her Generation Why Not? podcast. Ruth's clients add multi six and seven figures to their business or company.
NOTE: Complete transcript available at the bottom of the page.
Screw The Commute Podcast Show Notes Episode 287
How To Automate Your Business – https://screwthecommute.com/automatefree/
Internet Marketing Training Center – https://imtcva.org/
Higher Education Webinar – https://screwthecommute.com/webinars[04:27] Tom's introduction to Ruth Klein [12:14] Turning into a brand strategist [17:40] Tip for making dinner in 30 minutes [19:12] Time management and Tom's tip [21:55] Generation Why Not? [28:51] Majority of Millennials have the right stuff [30:37] Sponsor message [33:21] A typical day for Ruth and how she stays motivated
Higher Education Webinar – https://screwthecommute.com/webinars
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How To Automate Your Business – https://screwthecommute.com/automatefree/
Internet Marketing Retreat and Joint Venture Program – https://greatinternetmarketingtraining.com/
Ruth's website – https://www.ruthklein.com/
Ruth's books – https://www.amazon.com/Ruth-Klein/e/B001JS3LZ8
Ruth on Instagram – https://instagram.com/ruth.klein
Internet Marketing Training Center – https://imtcva.org/
Hosting Services – https://screwthecommute.com/286/
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Episode 287 – Ruth Klein
[00:00:09] Welcome to Screw the Commute. The entrepreneurial podcast dedicated to getting you out of the car and into the money, with your host, lifelong entrepreneur and multimillionaire, Tom Antion.
[00:00:24] Hey everybody it's Tom here with episode two hundred and eighty seven of Screw the Commute podcast. We're here with Ruth Klein. And she is an internationally known brand strategist. She's a bestselling author of six books. She's a speaker and expert celebrity branding maven for leaders, CEOs and entrepreneurs. And she's even had the big O. Oh, wait a minute. No, I mean, she's been in Oprah magazine. You you dirty minded people. She's been in The Wall Street Journal, The Washington Post, CNBC, Fox, CBS, ABC, NBC and dozens of other media. So we'll bring her on in a minute. And I hope you didn't miss Episode 286. This is about choosing hostings. Now, you know, on Mondays, I always talk about things that have here made me a lot of money or saved me a lot of money. And hosting can really do both. And most people just usually take whatever's thrown at them. But you don't want to do that. So that episode gave you all the details on what you should know about hosting your Web site. So make sure you can make an informed decision there. Now, how would you like to hear your own voice here on Screw the Commute? Well, if the shows helped you out at all in your business or giving the ideas that help you start a business, we want to hear about it. Visit screwthecommute.com and look for a little blue sidebar that says Send voicemail. Click on it. Talk into your phone or computer and tell me how the shows helped you and put your Web site in there so we can give you a big shout out in your own voice on a future episode of Screw the Commute. Now make sure you grab a copy of our automation e-book. This is something that we sell for 27 bucks, but you get it for free for listening to this show. And it's helped me handle up to one hundred and fifty thousand subscribers and 40000 customers without pulling my hair out. Really, it's saved me. We figured it out a couple of years ago. Seven and a half million keystrokes. Just one of the tips in this book. So make sure you grab that at screwthecommute.com/automatefree and everything I talk about, including Ruth's great stuff. Will be in the show notes for Episode 287. So screwthecommute.com/287. And while you're over at the site, make sure you grab a copy of our podcast app at screwthecommute.com/app and we have instructions, video instructions, screen captures because a lot of times you get an app and you don't know how the heck to run the thing and we don't want that to happen to you. So you can take us with you on the road and actually know how to use the darn thing. All right. Now we're sitting here in the middle of this pandemic, and the work from home searches on Google going crazy. And and I've been preaching this since 1996. So I know a lot of people say, well, we should've listened to you back then. Yeah. Yeah. You probably do, because this is a maybe a good thing in the long run to hit you in the face with a two by four to tell you, hey, I need to be able to make money from my computer all around the world. So my school is the only licensed, dedicated Internet marketing school in the country. That's our sponsor. IMTCVA.org. It's a great legacy gift for your kids, your grandchildren to give them a usable skill and as little as a couple months rather than five years of learning how to protest and hundreds of thousands of dollars of debt and then competing for jobs at Starbucks. So so we have we have one girl making six thousand dollars a month, four months into the school. And she's not even graduated yet. So this is a real stuff, not hocus pocus. And it's allowed me to live this lifestyle business for, you know, 20 what is a twenty, twenty six years as one. And I've been doing this since the Internet started commercial in nineteen ninety four. So this is real stuff. Give me a call. It will kick it around.
[00:04:29] Let's get to the main event. Ruth Klein works with experts, conscious leaders as opposed to unconscious leaders. She's not very good with those people that are unconscious like this and c suite executives that help them become highly visible as thought leaders in their industry. And she helps them create lucrative businesses and powerful personal brands by honing their message and communicating it through writing books, signature speeches and purpose driven brands. And in 2019, Ruth launched her Generation Why Not? podcast. I'm going to we're going to get into that little bit more later, so we'll talk about that as we go. But Ruth's clients add multi six and seven figures. That's a lot of money, folks, to their business or company. They host PBS specials. They're high five figure international speakers. They receive hundreds of media pickups with one press release and they become bestselling authors. And she's got this long track record of helping people. And some have even become five hundred million dollar business brands. So and raising funds, she's also she's been doing it since she was in third grade. The problem is she still looks like she was in third grade. I hate her. She's never aged since the first day I met her. She's got all kinds of degrees in clinical psychology. I don't think she knows that. I also graduated in psychology. However, I learned more about psychology in the six years I owned a nightclub, was in gunfights and night fights I did in school. She's written six books, bestsellers, Time Management Secrets for Working Women. And I know we have a lot of them out there. The Distressed Divas Guide to Life manage your time, market your business and the everything guide to being a sales rep. And this is her highly anticipated seventh book is just it was released Generation Why Not?, seven principles to a purposeful business and life driven by attitude, not age. Ruth, are you ready to screw? The commute?
[00:06:42] I am. I am.
[00:06:47] I'm hoarse reading all your credentials. Gee whiz. So it's been a long time, kiddo, since I first met you and saw you. But tell everybody what you're what you're doing now, and then we'll take you back and see how you came up all the way to get to where you are today.
[00:07:02] Sure, sure. So basically, I work with coaches and authors and entrepreneurs, sea level suite. And I do a lot today. Tom with mindset. It's my belief that 80 percent of success is mindset. And 20 percent is skill set. Because I will tell you, I'm sure that in your practice as well, certainly in mine and what I see, you can give people all the skills in the world, but if for whatever reason, they don't follow up or they start it because they they feel that they're a failure or they can't do it. I mean, they stop they're basically stopped in their tracks. Yeah.
[00:07:47] So I do a lot with what I call a multimillion dollar mindset, success mindset. I like multimillion because million today is is you know, is the million.
[00:07:59] Why not say exactly. Yeah. Exactly.
[00:08:04] I mean, really. Why not. And so I basically help people with that. But in addition, that there's a big mindset piece where people don't realize how much expertise they have. They really don't they don't think that they know enough. They don't think that they have the expertise to at least start. Yep. Do personal development. Yeah. Take classes. Go to your school. I mean, I got my start with you. You were my first awesome mentor. And I'm still, you know, checking in with you on occasion because you are sustainable. You're the real deal. And so find out what those skills are. But you've got to have the underlying mindset. And so I help people identify what their expertise is so that they can become thought leaders in their industry, in their business. That doesn't mean that I have a TV show. What it means is that they're able to identify and express what they do, who they are, what their uniqueness is, and the results that they can get. For people who work with them, that's the end of it. That's what people want. I want to know how can you help me relieve my pain, period? And so many people have the expertise, but they don't share it. I mean, they simply don't share it. I could give you so many stories in the health industry now. Anyone in the health industry now? Are you doing. Are you giving you two free YouTube reports?
[00:09:38] Trends. Information.
[00:09:41] How to keep up your immunity. What auto immune dis ease means? How to handle those kinds of things. I mean, there's so much you can do. And in every industry, and especially during this period, people are you know, they're zooming. They're looking for stuff. To your point, they Google the search. Words are just going nuts. Yes. So are where are you in all of this? But if you don't think that you have something to say, if you don't think that you look good on camera or whatever that is. Well, that's going to be hurtful for you. So that's where I come in. And so that part of that expertise and thought leadership Tom is what I call brand strategy. And what's the messaging and what's the marketing involved? Because you get great marketing. Good Lord, you did great marketing ideas. But again, you've got to be able to follow up and implement. And so I help people organize and leverage and monetize their content, whether it's in books or e-books or webinars they've done or even social media posts. You can do something with that. The sales letters, you can take that content and convert it into an online class or program. And then I also help people right there. What I call their legacy book and a legacy book is the centerpiece of a lucrative enterprise.
[00:11:10] That's the essence of who you are. It's how you are unique. It's your messaging, your ideas, how you see the world. That's your book. That's your legacy book.
[00:11:22] A couple of things that you said that I really want to highlight is one is that they don't think they have anything to say, but it's a very typical problem.
[00:11:32] But some things that they forgot about 20 years ago, people would kill to know nowadays. So you have to you can't think of where you are now. You have to think of the person that wants to be where you are now and what you could do to help them get there.
[00:11:47] And then the other thing you were talking about, you know, you could go and give updates on YouTube. I saw one guy. I shared it a bunch of times. He was just showing people how to go to the grocery store and bring your groceries home and sanitize the bags and everything. For you, a time and exactly how to do it. He got like millions of views overnight. So so, yeah. These these platforms that we have just so powerful you got to take advantage of. So.
[00:12:14] So take us back and say, well, did you ever have a job? How did you get out of it? How did you turn into this brand strategist.
[00:12:23] You know, it's interesting.
[00:12:24] I had a job when I was still going to grad school and oh, my God, I was so bored.
[00:12:30] I can't even begin to tell you where you end up, you know? I'm from central California. OK.
[00:12:37] Bakersfield, California. And. And I would finish early and I would literally I'm young here and I would ask for more work because I couldn't even imagine sitting around not doing anything. And then before I knew, it seemed like I was being ostracized and I was getting the I. And I thought, oh, man, I could never, never, first of all, be told what to do. And secondly, have this this eight hours or nine hours strewn out during the day when I know that I couldn't live like that. That's just me.
[00:13:12] I need to be able to to have a lifestyle that I can live. And I need a life and be able to use my expertise and be able to make a very lucrative income. And so that's what I think when I realized that that was about at the same time that I was in grad school and I went to a junior college because I wanted to be a counselor, a student counselor, and they were filled up. So one of the administrators said, Ruth, when you go talk to the psychology department to see if he has an opening for you to teach. And I'm thinking to myself, I don't want to teach college, but I need food and I need money. And so I went and spoke to a psychology prof, the chairman. And boy, we hit it off. And I walked away Tom. And I thought to myself, damn, he's going to hire me. I don't want to teach. Well, he did hire me. And I thought it would be for one class. He ended up hiring me for three classes. So I started teaching college. And in one of those classes, I was a really a really tough crop. They saw me as really tough. You know why?
[00:14:25] Because because I had them read the book.
[00:14:29] And I got the entire car.
[00:14:34] And I kept that. I kept them the entire time of class. And I looked upon I was up on as a as a as a really tough prop.
[00:14:42] But you're supposed to do it. I mean, if I had been there, I'd have taught you how to do it correctly. You're supposed to give him credit for protesting and then indoctrinate them to anything wild. And then you're then you're a good professor.
[00:14:56] You know what? I missed the memo. And I know you with that.
[00:15:01] And so one of the students he was one of to a students, that was it. And he came up to me after one after one class and he goes, oh, you know, what do you really want to do? And I said, well, I would love to work in corporate America doing, you know, consulting and. And so he set up an appointment with a very large Fortune 500 company.
[00:15:28] This is very.
[00:15:31] Yes. Wow. Yes. Yes.
[00:15:34] And and he was older than I. And he said this is an evening, three hour evening class and he worked during the day.
[00:15:43] You set me up with H.R.. They hired me on the spot and I started to do things like time management and performance appraisals and communication and, you know, all the things that I was trained to do. And. And then some. And learning along the way. And then from there. Tom. I ended up getting calls to do training in other in other industries.
[00:16:14] And then from training, I turned it into consulting and training.
[00:16:21] Okay. Are you working as a job or you were an independent contractor at this point?
[00:16:26] I was an independent contractor. I was a freelancer. Okay. Okay. No, I couldn't. I couldn't imagine having a job. The commute. Okay. Yes, exactly right. And screw the other stuff too.
[00:16:39] That goes along with it.
[00:16:41] And so I, you know, basically started that route and I absolutely loved it. And then one day I, I was making dinner really quickly and and I had three small children at home at the time. And and my ex was there and I was making dinner and I had just come home and I made dinner like in 30 minutes. And there was a there was I think a maintenance man there.
[00:17:08] And he thought, how did you do that? How did you just make dinner in 30 minutes? How how do you have time like that? And to me, it was it was nothing.
[00:17:17] But then I started to realize I started listening to what other mothers said and what this maintenance man said.
[00:17:24] And it was all centered around people were were so tight on time, they were so overwhelmed with what they had to do. And so I thought, you know what? I need to write a book on time management.
[00:17:39] But here's the thing, Ruth. Yeah.
[00:17:43] I could easily make dinner in 30 minutes. I was watching some kids the other day. And how long did it take to pour some cereal in a bowl to dinner?
[00:17:53] Dinner. Cereal. I was it was a breakfast.
[00:17:57] Oh, well, that's certainly one way to do it.
[00:18:00] But, you know, if I would you know, this might be a really good tip for your listeners. And that is, you know, I would work and then I would basically stop by and I might even have had a child and pick one up or two or three, who knows at that time from school. And then we would go to the grocery store. I go to the meat department.
[00:18:21] There is this meat department was amazing, though, since going there today, because the meat.
[00:18:27] So you do that today, but you can certainly do it on law. Yeah, you can certainly do it online.
[00:18:32] And it requires just a little planning, not a whole bunches. And and I would just basically choose which, you know, marinated chicken I was gonna have that night, pick up some fresh vegetables and a salad boom.
[00:18:46] That was dinner.
[00:18:48] And so I basically put the chicken in the oven or the steak in the oven or whatever it was made some vegetables got into relaxing clothes from work and had dinner within 30 or eight minutes.
[00:19:02] Still not as fast as cereal, but I here it is fluffy, a little bit more nutritious, but it's definitely not as, hey, I got the time.
[00:19:12] I have one time man his red thing and my whole life, if you like it or not, it's it's half equals empty. That's my time with it. So when my gas tank is the half that's empty and I always get the fastest place I can fill it up. So I'm never like stuck when I have to go somewhere in an empty tank. That's but that's it.
[00:19:37] Well, I'll tell you, that's just started smart and that seriously. That's smart. And see, that's part of time management Tom its planning, its planning. And it's not about working so hard. It truly is about planning your day. So, you know, another really fabulous time management tip and mindset tip, quite honestly, is especially if you're if you're a morning person, which the majority of people are.
[00:20:08] But not everyone that you set aside quiet time. You literally set aside quiet time. And if that means you have to get up before the kids and the family, so be it. You just do it. And and you have just in time for yourself to do nothing but just allow just allow stuff to come in or journal.
[00:20:31] I prefer journaling and in that course of journaling and it doesn't even take 20 minutes and that course of journaling and quiet time. I've already I've already identified the key projects for the day. I don't have to depend on on my to do list so much anymore. I do still have a list, but every day it's it's whether the freshest priorities and it helps many times by that journal process. If there is an issue that I have or there's a concern or there's a worry, I seem to work it out almost always just by that journaling process. And we don't realize how much time is wasted by obsessive thoughts.
[00:21:18] Excessive thought, obsessive. Oh, I thought you said if you think too much, do people think too much and they'll do it again?
[00:21:28] Yeah, exactly, exactly.
[00:21:30] And unless those unless those obsessive thoughts are moving you forward in the direction you want, you know.
[00:21:37] Let him go. Work him out and let him go.
[00:21:41] Okay. Well, see, I could do this, but I have to wash my face first because my alarm clock is my dog licking my face, the killer out of bed.
[00:21:52] So. So tell us about this latest book.
[00:21:59] All right. All right. Well, I am pretty proud of this book.
[00:22:02] You know, it's interesting. I've been really proud of all my books. But this book, I had so much resistance writing this book, Tom. And normally I write a book. Part part time in four and a half months because I put together I first put together a proposal and I you know, I already outline it and my clients do the same thing. I have them do the same thing.
[00:22:26] Sometimes the hardest part of this is for a major publisher. Yeah.
[00:22:31] This is a major publisher. But even so, even so, with my clients, I still have them not necessarily write a proposal, but we identify the chapters. We identify the chapters within the first two sessions based on their expertise and brainstorming and bringing in all what I call all the dots of the puzzle.
[00:22:56] We've need all of your puzzle pieces because people are a 360 degree hologram, if you will. And so I had someone in Canada who used to work for what we would refer to as the government in Family and Children's Services. And she had a real passion to help moms and children that needed economic assistance.
[00:23:23] But she thought that was a different world that was at a different time.
[00:23:28] Well, it's not everything we've done. Everything a person has done has gotten them to the place where they are today. And that's what I helped do with that 360 is identify all the puzzle pieces.
[00:23:42] And she ended up using that puzzle piece, which she had forgotten and didn't think it was worthy because as working as a financial coach with women entrepreneurs that wanted to have a social mission and start a foundation.
[00:24:05] How cool is that? And so had we not had that piece, you know, that's all part of that brand strategy, because your strategy, your brand is you. It's you. It's all of you.
[00:24:19] I had just too close to it. They're too close to it to see. That's one back 30 your value and see things that they can't see because they're in the woods and you're you're hovering over in a drone. Looking at the big picture for them, you're absolutely correct. So the title of the book is.
[00:24:38] Generation Y, not seven principles to a purposeful business and life driven by attitude, not age. So I had a hypothesis Tom and I've I've often thought this, that it really doesn't matter one's age. What matters is their persistence, their consistency, their attitude. And so if in this book I interviewed a few millennial, multi-million dollar unicorn startups, I interviewed two severely autistic young boys, one who is an actor who will be bringing in a couple million dollars this year, another autistic boy that's twenty five years old who cannot speak. And yet he goes around the United States, including the United Nations, and gives speeches through the special pencil recorder that it has been developed. I interviewed an 84 year old man who was a retired insurance man who wrote four books in as many years and now has a YouTube, has a YouTube show based on the information in his books. He's excited to give speeches. I interviewed a 30 something who had an online fitness. Business with her husband and her best friend ends up with her husband. They get a divorce. And they had they did all this technological stuff and he took it. And now she was left with nothing. And so she had to start from scratch. And now three and a half years later, her business is appraised at two hundred and fifty to three hundred million dollars.
[00:26:36] Right. Yeah. That's awesome. Isn't that awesome?
[00:26:40] I had. Oh, speaking of that, let me jump in for a second view. Do you remember me talking about recruiting geeks and techno, you know, young people? Did you ever meet Ilya, the kid that worked for me, the first one I recruited? Yes, he does. He just sold his third of third startup, Pluto.TV. You're sitting down.
[00:27:06] Three hundred and forty million dollars to Viacom.
[00:27:11] I thought of his by his by dinner next. If I come out, that's for sure. Now you got to plug his theory, right.
[00:27:20] I do by the same name generation and Generation Y not. And I interview entrepreneurs and coaches and authors who are who look through life with the different perceptual lens of perceptual lens, that when they see the glass, it's they don't even see half Tom.
[00:27:40] They don't see it as half empty or half full. They see it as three quarters to almost full. That's just how they see the world. And because of that, they're open to possibilities and they listen.
[00:27:53] They may not like what you have to say, but at least they listen and they are willing to have do overs. They're willing to have second acts and third acts. They're willing to be. I had a client who is in her early thirties, who is a lawyer. She hated law and she felt so badly she she didn't want to practice anymore, but she felt badly that her parents had paid for her law degree.
[00:28:18] And they you know, that she just didn't know what to do.
[00:28:22] So we went through all of that and she ended up being able to be confident and telling her parents. And she ended up starting another business and something that she really wanted to do. And she's very successful at it because here's the deal.
[00:28:37] The qualities that got her through law school are going to be the qualities that get her through a successful business, period. And so it's. So what is that? It's not age. It's attitude.
[00:28:51] That's for sure, and I have been Wragg in a little bit on the millennial generation for not having the right attitude, but. But you've picked out the ones that do correctly, sir.
[00:29:03] So you know what?
[00:29:06] I going to share something with you. I think millennials get a a ha a tough rap.
[00:29:12] I don't think they earned some of.
[00:29:15] Well, I think I do. I think there. I personally think. I personally think through my experiences. Three fourths of millennials are, ah, the. You know, you have those internal values. The quarter percent. The 25 percent that doesn't. There they get the most vocal opinion.
[00:29:41] Right. Because I do believe that I could be wrong. But in my experience and even with the clients that I have, I have lots of millennials.
[00:29:50] I have millennials. I have Generation X. I have baby boomers.
[00:29:56] So I even have seniors. So. So, yeah, it runs the gamut. It runs the gamut. And the millennials. I'll tell you, they're getting there. They're one of the most anxious generations ever. And they are really torn between what people think of them and what they think they can do. And they've been caught in the 2008, 2009 financial disruption. Now they're being caught in this pandemic disruption.
[00:30:29] And so they you know, they they've experienced a lot of interesting circumstances, that's for sure.
[00:30:38] Now we have to take a brief sponsor break. And when we come back, we're going to ask Ruth, what's a typical day look like for her?
[00:30:44] How she's working as she get up early to see work out. Well, what's it look like for her? And then how she stays motivated. And then she's she's got a great place for you to follow her to. So, folks, about 20 years ago, I kind of turned the Internet marketing guru world on its head because guys at my level were charging 50 or 100 grand upfront.
[00:31:08] And I knew a lot of these guys. If you gave him 50 grand, you'd never see him.
[00:31:12] So I thought, you know, this is not right.
[00:31:15] I'm a small business advocate. I wanted to make sure the small businesses got to take advantage of all this knowledge I had gained. And so I kind of flipped the switch here. And I charged a relatively small entry fee to my mentor program with a percentage of profits tied to it. It was capped. So you're not stuck with me forever. But for me to get my fifty thousand.
[00:31:39] You had the net two hundred thousand. And people really kind of like this.
[00:31:44] Seventeen hundred students later, they're still going strong. And it's got all kinds of unique features. You spend an immersion weekend at the retreat center, of course. Not until this pandemic's over. And we have a TV studio for you.
[00:31:57] But probably the biggest thing is you have one on one consulting by appointment unlimited with me and my entire staff of subject matter experts, rich people like me. Nobody would even talk to you, let alone teach you. Yeah. So. So 's. I'll put it up against any program on earth.
[00:32:17] I triple dog dare you to find one that gives the value that we give. So you can check it out at greatinternetmarketingtraining.com. We've been were so sure of ourselves. We even finance your entry fee if you need it. So it's extremely powerful. It's the longest running ever, most successful in this field. So check it out. A great Internet marketing training. Com and plus it includes a scholarship to the school I was telling you about earlier. So and that's what happened. The guy during the mentor program, a gifted a scholarship to his daughter, who he had spent eighty thousand dollars on her education and she was working a crappy job. And within a couple months, she was making thousands of dollars just with what she learned in the school. So. So it's very, very powerful. This is not hocus pocus. And I've got a long track record to prove it for you. So give us a call.
[00:33:12] No machine gun nests or high pressure here, but we want to talk to you about your future or your children's your grandchildren's future online.
[00:33:22] All right. Let's get back to the main event. Ruth Klein is here. She is a dynamo. And she was just telling us about her great book. But we went to see a little bit about how she works. So. So, Ruthie, get up early to work out. How does your day go?
[00:33:38] Yeah. So, you know, a good deal. In an ideal Tom, I just have to say it's just so wonderful reconnecting with you.
[00:33:54] And I just have to I have to give you a plug for one second, if I may. For all the listeners, I am truly, truly adamant and insane that Tom Antion is the real deal.
[00:34:08] He his passion, his passion, and continues to be true to teach, to teach, to teach so people can get it for their success.
[00:34:19] And I just decided to stop this blessing, a blessing or reject it this year that Tom because you you are the real deal. You have been in this for so long. And I'll tell you, you're consistent. You're consistent. You have the same open heart and passion to help. When I worked with you back in two thousand, six or seven, I think it was and it just hasn't changed. It's amazing. It's amazing. And it's quite amazing when you consider how incredibly successful you are. All right.
[00:34:53] Fair enough. Thank you.
[00:34:54] And I guess that when you said earlier, you said consistency and persistency. And I was just being interviewed yesterday and people as well. What's the key to success, persistency and consistency?
[00:35:06] People know what to expect from you. And.
[00:35:09] And it's no guessing game when you deal with people when they're consistent and persistent. All right.
[00:35:16] That's right. Thank you. Your brand.
[00:35:18] That's part of your brand of stuff. And people don't realize that. OK. So in terms of my time, in an ideal world, I would wake up at 5:00 a.m..
[00:35:29] I love waking up before sunrise and I'm very fortunate. I live in California and I overlooks the ocean. And and it is just stunning to watch the sunrise and sunset, actually. And so I normally get up, though, around 6:00 a.m., which means I get to bed at 10 a.m. and very much protective of my time Tom. I find that I need eight hours of sleep. And that is not somewhere that I am going to make up time for. By not sleeping. No, it doesn't work for me. Maybe some people can do it and maybe I can do it for two days and then I need to sleep because I don't feel good not being at the top of my game. And I know what it feels like to be at the top of my game. And I know what it feels like to be sluggish. And I do not like that feeling of being sluggish. I'm not as creative and not as productive. And quite honestly, I'm not as happy. And so I make sure I literally do this backwards. I figure out what time I have to go to bed or I want to go to bed. So I have my own hours. And so I normally wake up around 6:00. I am.
[00:36:47] And I have my delicious, delicious coffee that I make and half half the real deal and half decaffeinated. And then I immediately take my journal, which is a notebook from Staples and my pen, which is a expert celebrity pen. And I just start I just start writing stream of consciousness just to let it out and see what happens. And I do mean to tell you, my day gets organized. I remember things that I had not thought of that I needed to do.
[00:37:24] I now feel I now have such a belief and knowing that I don't worry that I'm going to get what I the most important things done every day. It doesn't mean I get done everything. Obviously I don't. But the most important I do. And so much of it starts. First thing in the morning that makes me happy. That inspires me to have a great morning.
[00:37:52] I also have this thing because like time management, I also found that I call it the focus for or focused five hours, in my opinion and in my life and in with my clients.
[00:38:06] I suggest that if they can work or focus, in some cases, depending on the industry or five focused hours every day and that can be broken up, can be two and a half an hour and a half to me, two and a half, two and a half can be three and an hour and a half, whatever that might look like. But it's during their high energy time. So for me to start doing a project to create a park project at four p.m., I'm ready to stop to end my. Hey, I usually work. I do my, as I say, wake up at 6:00. I have my coffee. I have my journaling. I read The Wall Street Journal. I might look at my phone for the news. I tried diligently not to look at anything else on my phone. No e-mails.
[00:38:57] If you want to get if you want to get misdirected on your time and waste a lot of time, check your e-mail, check your social media, check all that. But if you don't if you want to stay on purpose, do not check that and your highest energy period. And so all work. So that's six to eight is my, you know, my journal time. I might meditate at camp, meditate for very long unless it's writing. I just can't sit there and, you know, it's just not me. And I will read the Wall Street and maybe read an inspirational love book. And then I start my day to my focus. Two hours later, however, I've done so much planning and what I called downloading that I'm ready to go. I motivated. I'm I'm going to be on. I'm going to be productive.
[00:39:49] It's a mindset once again. And I, I tackle the first up, the most pressing project, hot, high priority project first.
[00:40:01] And then I now set my my phone on alarm and I only sit there for about thirty five minutes and then I get up and then I'll listen, I'll put Alexa on and I'll listen to a dance song because I love to dance and I just literally dance around the three minutes I the day out of the song. And that gets me going.
[00:40:26] It gets, you know circulating and then I go back to work and then on a project. And then I find that about three and a half hours into my focused four hours or five hours, I go for a walk. Because if I don't go for a walk at that time and even like today, it was only 20 minutes, it was short, but I knew I had to keep up the habit of going for a walk. And so even those 20 minutes and then I've already looked at my day, I will go for another 20 minutes after dinner. And I usually like I like having dinner around five p.m. because I'm starving by then and I have dinner at five. And and, you know, I mean, in the in the real world, I might have it a little bit later if I go out with friends, it's not a problem. But what I had done during this time, because I'm a social person and I like people and I like to socialize.
[00:41:28] I started afternoon wine chats and afternoon tea chats and so friends and I will get together on Zoome and just, you know, chat and at about nothing.
[00:41:45] Good drink.
[00:41:48] I can't say that's right, but I will tell you my favorite wine, Tom is Rombauer.
[00:41:57] It's a cabernet and solid cabernet. It's a.
[00:42:01] I can't think of what it is, is it? It's a zinfandel. It's phenomenal.
[00:42:06] And so anyway, that's that's what we do.
[00:42:10] And so that's pretty much my day. And then by the afternoon that, you know, I'll. On Tuesdays and Wednesdays and Thursdays, I have clients started no earlier than one p.m. and goes until 4:00 p.m. sometimes a little bit later. I'm going to be starting to group programs, one on end of the ninja. I call the Ninja Success Mindset. That'll start at 4:00 p.m. Pacific Standard Time. And I'm also starting another group called Organized Leverage and Monetize Your Content. That will also be at four PM. And so except for those late afternoons for group programs, I'm usually done done by four or five on Tuesdays, Wednesday and Thursday, Mondays and Fridays.
[00:43:00] I don't see clients. I might do interviews, I might interview from my own show, do interviews as I am with you right now. And it gives me an opportunity at the beginning of the month to to start the week, get a real good start on my high priority projects for that week. And then Friday allows me to follow up and complete as much as I can on those projects.
[00:43:28] Let me ask you a couple of questions. So do when you're dancing around. Are you dressed or undressed?
[00:43:36] I am, yes.
[00:43:38] So diam dress, you get up and dress when you get up and dress as you're going to work or you just from the waist up. Now make sure you look good on Zoome or what.
[00:43:49] I make sure from the waist up basically in here from the waist up. But I'm usually in warm up clothes.
[00:43:58] That's OK. And then don't those clients cut into your your wine meetings?
[00:44:04] No doubt they do. No. No way.
[00:44:10] So they'll start. Like yesterday I had one with a dear friend and we've been meeting every Thursday at four forty five. That's kind of our time. And and it's it's great. And I just so happens that I had another interview yesterday at five thirty. Someone was interviewing me for time management, for new fathers and. And that was that was scheduled at five thirty. And it's interesting. It's interesting.
[00:44:38] And I'm glad you brought this up because it it prompted me to say this, if I know and this is what so beautiful. If we know like what if I know that you're going to have a seminar or a webinar or some something that you do like at 4:00 p.m. or 5:00 p.m.?
[00:44:56] I stay I stay up because I know that I need to have that energy to be able to take that information in. And then if it if I just can't muster that energy, which I can't, sometimes I still sign up for your material because it's so good. And then I go back and I and I try and read listen to it.
[00:45:18] So I don't miss some. I do miss some, but some I try to capture again. So it works. And I don't I rarely work weekends.
[00:45:29] I used to give speeches on occasion on the weekends. I give to live events a year. And they're all day Friday, all day Saturday. I try and organize and have fun and get away and actually get away from the heady stuff on the weekend. Sometimes I can't. Sometimes I have to spend one weekend day working. But here's the deal. If I don't take at least one day completely off. I find I just. I just I don't have the same level of productivity and energy and motivation, and I found that to be consistent over the years. And I, I would I would challenge anyone, anyone that works seven days a week and works in the evenings. I would challenge them.
[00:46:21] And that they could be two to three times more productive if they didn't do that.
[00:46:28] I don't know, Ruth. Now, I'm a little disappointed that, you know, you're kind of a slacker if you don't work seven days a week 24/7.
[00:46:40] I said, tell him, tell about Instagram until mother get ahold of you. Sure.
[00:46:46] I would love to be able to help your listeners with a complementary strategy session, whether it's around branding and thought, leadership or marketing, messaging or how to take some of their content and organize it, leverage it and monetize it or even write a book.
[00:47:07] And you can just simply go to my Instagram. I love Instagram. It's so easy for me. It's Ruth.Klein. And in the link in bio uplinked tree, you just click that on and you'll see. Strategy Session. And you go directly to my calendar and we'll set that up. Or if you don't want to do that extra step, you could DM me. And let me know though that it was Tom's podcast that brought you in that way.
[00:47:44] Give you a little something extra beautiful.
[00:47:47] All right. Thanks so much for catching us up. You're such a dynamo. You always have been. And it's quite an inspiration that people out there to see that you you get everything in.
[00:48:00] And I guess it's time in his report, you you know, you get a great business going. You get your social life in and you get to a recharging your batteries and to all in one week. Amazing.
[00:48:15] Top Tom, I just have to say one thing. When you were my first mentor, an Internet marketing, and you were my the best one. The others. Oh, my goodness. I think I had one other one and I just I just couldn't deal. But I have to share with you. I you know, because of what you taught us. I ended up doing a tell a seminar, just like you said. And in those days I remember charging ninety nine dollars. Yeah. Or other people were charging 20 or 30. And. And people would email me Ruth. You know, everyone else is charging twenty seven or forty nine. Why are you charging so much.
[00:48:56] And I took something from your playbook because I owned it. I knew I had expertise and I knew my drive. My passion was to help them and give them as much information as possible and not play with them and give them a tease so that I could up sell them and that you, my friend, and I got that from you.
[00:49:22] Well, that's that's mindset and attitude. That's beautiful. It's the full drive into what you do. And so so thanks so much. It's been wonderful catching up with you.
[00:49:32] And we're going to have all your stuff in the show, notes, links.
[00:49:37] And of course, you'll give us some links to where they can get your book and books, multiple books, and we'll have it all on the Shona. So beautiful. Everybody check out Roof stuff. This is episode two. Eighty seven.
[00:49:50] See you go to screwthecommute.com/287 to get hooked up with this fireball of a lady. So thanks so much, Ruth.
[00:50:00] Thanks, Tom. Keep doing the wonderful, wonderful work you're doing for all of us.
[00:50:05] Okay. So everybody we'll catch you on the next episode. See ya later.