Mastermind Thanks - Screw The Commute

Mastermind Thanks

You made a great decision investing in my Ebook Mastermind

The 12th and final MONDAY session is 7PM Eastern, Monday, April 5th, 2021

The 12th and final TUESDAY session is Noon Eastern, Tuesday, April 6th, 2021

Zoom Link is always

See Assignments and Replays at the bottom of the page 

Prior to the first meeting please send me:

  • Any particular goals you have
  • Ideas you have for non-fiction ebooks (Just sample titles and a sentence or two about the topic.)
  • Best email and phone number to reach you

For each session, PLEASE BE ON TIME and reduce your distraction to simple chaos instead of maximum chaos. hahaha

Make sure you have the ability to take notes, have gone to the bathroom, and have some beverage and snacks available, if you need them.

Also, make sure you have a good internet connection and you know how to get your microphone and webcam working on a Zoom call.

If you don't know how to do this, get in touch with me right away and myself or Larry will walk you through it.

I'll talk to you then.

Tom Antion

Hey Kids! Larry here. If you run into any trouble using Zoom, please ensure you're using the LATEST VERSION first before you do anything else. Reach out to me at, let me know you're in this Mastermind and tell me what the issue is. I'll try my best to help you out!

PDF E-book Formatting

Download your document here





  • Assignment given at week two meeting. Due Next Meeting
  • Continue populating your PDF book with info.
  • Finish your copyright /disclaimer page
  • Make sure you have a footer with at least page number on every page
  • Decide on colors for inside book. Look at color chart
  • Get in the habit of putting in placeholders for graphics, make a folder for graphics, name them with a descriptive name and eventually where they will go in the book.
  • Start to learn
  • Make a Facebook Story
  • Make a Facebook Ad
  • Get a free account at 
  • Take a first stab at a book cover OR
  • Commission a book cover from OR
  • Get an e-book cover generator.  (Get a rough out of your cover however you choose to do so.)
  • Get an account at and look through the  “Marketplace”



Assignment for Session Three

=> Continue collecting and resizing graphics using

=> Continue fleshing out the PDF E-book

=> Click Here to Download the Copywriting901 Transcript

=> Watch the Copywriting Webinar at the link just below: 

=> Start a separate file for copywriting for this Book. Start filling it with everything the person would learn, discover, or get if they had the book. 

=> Start a separate file for general copywriting tips

=> If you want (it's not mandatory) to get my "secret weapon" for headline, and title generation ideas. This is my affiliate link.



Assignment for Session Four

=> Finalize the e-book cover

=> Just look at tons of book descriptions on Amazon and ClickBank

=> Start roughing out the sales letter

=> Come up with headline

Free Headline Generator,

My Secret Weapon Headline Generator 

=> Develop Guarantee with Graphic,

Book Recommendation
"Words That Sell” by Richard Byan 

Find an "Add to Cart" Graphic or

Link with a command and a benefit. has many sales graphics

To "Borrow" a Graphic off the webb
'Right click' and 'save image as'

Always Increase sales.

Some people buy the entire product to get a unique bonus.

One strategy with bonuses is that the bonus is not available anywhere else. Only with the purchase of the product.
Should be good enough to sell or you have sold. A free email subscription is not a bonus.

Odd numbers
 between 3 and 7, 3 is enough for a book.  

Sample Ideas for Bonuses:
Checklists, Special Reports, Consultations, Other ebooks, Cheat Sheets, White Papers, Mind Maps, Premium Content, Social Media Shoutouts, Interview on Your Podcast, For pre-sales - acknowledgement in the book, Bonus from other marketers customized with your affiliate link.


 – (put bonus here) (a $50.00 value)

Bonus Testimonials – If the bonus was so good and you have sold it before, someone probably gave you a testimonial. Put a testimonial pointed toward your bonus.

Watch the Kindle Masterclass and take careful notes 

Download Kindle Masterclass handout and PowerPoint slides and get links to individual videos 

=> Download and install Kindle Create Software  (if link breaks, just Google "Kindle Create Software and make sure you are at Amazon before you click on anything)

Play with it with something other than your book.

Talk to you next week.

Session Five Replay Monday 

Session Five Replay Tuesday

Assignment for Session Five

=> Heavy emphasis on finishing your PDF Ebook or First Part of  Your Series

=> Add any appropriate affiliate links or links to your site for further training (optional)

=> Start Adding Graphics

=> Do the best you can at roughing out your salesletter in Word

=> Do the best you can at roughing out your description for Amazon Kindle

=> Get really competent at using the kindle create software

Link to Tutorial:

=> Start exploring Kindle Categories (as seen in the Kindle Masterclass)

Session Six Monday 7:00 PM Replay

Session Six Tuesday Noon Replay

Assignment for  Session 6

=> Finish the PDF Ebook

=> Come up with a Pre-Headline

=> Use the Theory of Parallel Tracks

=> Story and Case Study Formula - Problem, Intervention, Results

=> Cost Comparisons - Apples to Oranges, Something Expensive that's Good to Something Cheaper That's Better. 

=> Teaser - A little later I'm going to tell you something "great", but first I'm going to tell you something else.




=> Whatever you have done I want it by end of business this Friday

Kindle Conversion - Below are the slide numbers and videos I want you to concentrate on

=> No Tables, lists or footnotes Slide 110 Slide 111 Slide 112-115 Slide 116 - 118 Graphics JPG only

=> Urgency / Scarcity

=> Recap Paragraph

=> Signature (Free Signature Maker) Find this at on the right hand sidebar.

=> P.S. (Article “What can you put in a P.S.”)
Not secure, but should be fine.

Book Recommendation: "Influence: The Psychology of Persuasion"




=> Less new Stuff so you can get the last lessons finished.

Note on headlines: If it didn't make it as a headline it can be a subheading

=> Start Getting Testimonials - Results based. 

=> Pick an important part of your sales letter and put it in a "Johnson Box"

=> Think about the future and how you can Upsell




=> Book Cover

=> Pricing

=> FAQ

=> Top Ten List

Review Advertorial - Write a blog  post 350-500 words

Session 10 Monday, Replay

Session 10 Tuesday, Replay

Assignment Session 10

Changing to an audio Script

You do NOT have to comply with these stringent regulations to create an audio book you sell yourself.

Each piece of the book is a separate audio file.

Whispersync – If you want to participate in that ,audio book has to be near identical to kindle book

Narrator or Not:? If you make a deal, you could be subject to an 8 year commitment

Click here if you are interested in  my podcast course

Use:   Master25 for 25% discount

Suggestions if you will record yourself::

=> Good Microphone, recording environment,

=> Pay attention to what you eat, milk, chocolate, and carbonated beverages. are no good.

=> Drink lots of water the day before. You can’t hydrate your vocal cords the same day.

=> Watch your enthusiasm level. If you get tired, quit and start back fresh another time.

=> Do mono only, NOT Stereo

=> For Audible, each file no more than 2 hours (120 minutes) NOTE: This does not mean the entire audio book is only 2 hours. Each section of the book is maximum of 2 hours.

Just below is a good article on the differences between and ebook and an audio script::

Anything that refers to the book itself may need changed.

If the book says “As you see in figure 1 on page 18”

That could be, “If you were to see a chart of xyz it would look like.”


You can see a chart of this data in your "companion document"

A "companion document" is simply a transcript that would include the graphics and photos.

Fancier Ebooks

Video ebooks. I’m ok with a book where you link to videos from the text of the book.

Overall I'm not in favor of any of these.   Fancy ebooks  (show sample Internet Marketing Ebook)

Pros: Look really nice and professional

Cons: Large file size, a little harder to create, People don’t want to print. Eat up entire ink cartridge. Nothing but trouble. Error messages. Claims to go both ways, blog to ebook and ebook to blog posting

Pros: You can work up your content a little at a time over time.

Cons: Enormous editing to make a coherent product, takes a long time to write your book one blog post at a time.

Flip Page Ebooks 4 year old video has flash all over it.

Session 11 Monday, 7pm Replay 

Session 11 Tuesday, Noon Replay 

Assignment Session 11

Make sure pdf book is completed and proofread

Make sure kindle version is complete in Kindle Create Software

Audio Script ready  (should be easy) you may want to reduce number of graphs and pics

Decide on Sales process and if you plan to do more books.

Sales Process on Website

Home page is salesletter  

Home Page leads to salesletter on a page by itself for product 

Default Alt Tag for this page

Home page or sidebar leads to Products page which leads to individual sales letters

Default Alt Tag for this page

Blog post leads to product (advertorial)

Default Alt Tag for this page

Sales Process YouTube  33 thousand views sending traffic to a 97.00/year product

Squeeze Page

Squeeze page leads to excerpt or other lead magnet which leads to product

Page Builder and Entire Suite of Tools

Thrive Suite  $19.00 per month billed yearly (we give unlimited free training on this)

Shopping Cart

Shopping Cart $129/mo or two free months if paying yearly  (we give unlimited free training on this)

Complete ebook on Shopping Cart

Runs on it’s own server so unlimited websites (can only dump into one checking account

Delivers digital files and the link becomes disabled automatically after 24 hours.

Plus Tons of other things you need. See the ebook or call Tom

Session 12 Monday 7PM, Replay

Session 12 Tuesday Noon, Replay

Session 12 Lessons

Paid Traffic

Obsess on pay per click

Best Bargains Youtube Instream ads

Amazon Sponsored Ads

Instagram Video Stories pointing toward your profile

Don’t "boost". It's made for Dummies

Put out Multiple ads and watch the numbers. Pause non performing ads/increase budget on performing ads.

Only increase budget 10-20 percent and let it run a couple days.

Cold Audiences

Warm Audiences

Hot Audiences

If you are going to do this, you must take deeper study.

We provide it in my mentor program.