PART V of Tom Antion's Top Ten Ways to Make Big Bucks Speaking
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PUBLIC SEMINARS
This is another fairly simple idea, but that doesn't mean it's simple to do. Basically, you promote your seminar to the public, and they buy tickets to attend. You could also promote it to corporations and get them to buy tickets for their employees to attend.
I avoided public seminars for years because of the risk and expense involved in printing and mailing brochures. Now I do lots of public seminars because I can promote them at no cost through my website and email list.
If you're starting out small, you should be able to handle the setup and logistics yourself. This doesn't mean it's easy.
There are pitfalls to avoid when dealing with hotels, radio stations, television stations, and print media. You could waste a ton of money making mistakes dealing with any of these entities.
You could greatly benefit your career by reading a book on promoting seminars. If you really feel like you can put 50 or more people in a room, then it's time to hire a meeting planner to handle the tremendous number of details.
There is a lot involved in planning and executing a successful event. There are so many details like registration, name tags, catering (if applicable), refund policies, no shows, recording permissions and audio visual problems etc. . .
A "Good" meeting planner will save you money in the long run.
Meeting planners have way more clout than you do when dealing with hotels and can frequently negotiate a much better deal than you can for your one-time event. The hotel's sales team knows the meeting planner has the potential to bring them more business.
The staff is more likely to provide a meeting planner with discounts that you most likely have no knowledge of.
Public seminars can be very lucrative, but they can also be a gigantic pain in the rear if you don't know what you are doing. Don't be afraid of them but get good training or assistance before you dive in.
To learn how to become a professional speaker visit:
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Tom Antion
Mobile: 301-346-7403