
PART III of Tom Antion's Top Ten Ways to Make Money Speaking
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GET DIRECTLY PAID
This is pretty straightforward. You speak to a corporation, association, civic group, or anyone who would hire you, and they pay you directly.
You should try to get a deposit of about 50 percent up front whenever possible. The balance should be paid either before the event or on the day of the event. These are details that should be arranged when you book the event.
You will use various methods to get hired. I have had the greatest success in my career getting hired to speak by promoting myself properly on the Internet.
Prior to the Internet, and this is still effective, I utilized "media marketing". This is where you are visible on television, heard on the radio, write for trade publications or when you're featured in an article. This is an implied endorsement that you must be real and causes prospective clients to call you.
When a client calls you after discovering you in the media, the entire power struggle of the call shifts in your favor; instead of you calling them and being perceived as begging for work, the client is asking you how much you charge and if you're available.
This is a much better position to be in when negotiating appearances and fees.
So get yourself on the "Internet" and get yourself in the "Media" and you'll secure a lot more engagements.
For high-level training with one-on-one attention visit
http://www.GreatInternetMarketingTraining.com
Tom Antion
Mobile: 301-346-7403