Today's topic is success and leadership principles that you need to be able to tell the boss to take this job and shove it. If you already have your own business, I'll tell you how to take it to a much higher level. Also, these principles will also help you in any aspect of your life, not just business.
In this special episode, Tom gives you lots of tips and tricks to make spectacular videos at home, ranging from the minimalist approach to very elaborate and everything in between. As usual, Tom holds nothing back, so make sure to check the show notes for links and pictures of other peoples' studios.
Rob Garcia grew up in a low income household despite failing out of high school and college. And he's got to tell me how he did that, because I thought you had to graduate high school to get to college. So I want to hear about about that. He taught himself how to speed, learn concepts and eventually finished his PhD program. And he founded Shift Magazine. And today, he's a successful business strategist out of San Diego that teaches high visibility and growth techniques.
Joshua B. Lee is an entrepreneur, business owner, author, coach, marketer, husband and father. In 2003, he built his career in online marketing. For those who can even remember this, with clients such as MySpace and Google managing over a hundred million dollars in advertising spend and controlling over thirty five trillion online impressions.
Tom goes in-depth in the making of online courses. What to do, what NOT to do and all the things he's learned from being on the commercial Internet for decades.
Noble Gibbens graduated from the United States Military Academy at West Point and was an infantry officer in the Eighty Second Airborne Division. He's been a part of close to 10 business startups, and he likes to call himself an entrepreneur evangelist. He founded the 360 movement a year and a half ago to add value to hungry leaders and influencers in every area of life.
In 2015, U.S. Naval Officer Jesse Iwuji began a journey toward professional racing in NASCAR while still actively serving in the U.S. armed forces. He simultaneously started his own business and pursued entrepreneurial ventures. Today, he's risen in the ranks in NASCAR to the national series of NASCAR and has two successful and profitable businesses under his belt. And this is all while serving in the U.S. Navy.
Facebook Live Tips. We will break this whole thing down into what to do before you go live. What to do during a live event and what to do after the event to make it a great event and also to make money.
Shane Willis is an Army veteran and entrepreneur who has had it all, lost at all and had to fight to get it back. And after losing everything with the mortgage crash, Shane had to learn different rules of the financial game. And now he teaches others those rules he wished he would have known then.
Intimacy expert Allana Pratt is a global media personality. Her vulnerability and courage landed her a featured weekly column on the Good Men project. She was featured as an icon of influence and as the guest expert on Huffington Post, People magazine, Forbes, CBS and Fox and The Jenny McCarthy Show. She's an Ivy League grad and is the author of four books and she hosts the podcast Intimate Conversations, where listeners learn how to find the relationship they deserve.
If you're thinking about starting a podcast, just some of the things that you might want to think about as approximately 60 million people listen either every day or several times per week to podcasts. There's 35 million YouTube channels. And remember, the podcast and YouTube channels are spread out over nearly a hundred languages. So I guess this is why the article was titled The Golden Age of Podcasts. I mean, the time is now to jump in and there's still plenty of space in a growing market.
Pegine is in the motivational speaker Hall of Fame. She was named minority business entrepreneur. Top Business of the Year. And she's been interviewed by The Wall Street Journal, Forbes, CNN and Univision. She's the founder of the Power Women Global for women and leadership and business with over 5000 members. She's also the founder of Power Women Pro for Women, speakers, experts and authorities that has over 600 global members.
Jeffrey Gitomer is the author of 15 bestselling books. He's a creative on the Edge writer speaker whose expertise on sales, customer loyalty and personal development is world renowned. And that's no hyperbole there. He's known for his presentations, seminars and keynote addresses that are funny and insightful.
I'm going to give you a bunch of ways to jazz up your videos. Now, I'm not suggesting you use all of these ideas in one video. You could use a bunch of them, but you don't want to look stupid by plastering too many techniques that don't make sense. You got to use your common sense here. Now, I'm also gonna give you other tips to help you make decisions when you have to make decisions about like progressive or interlaced videos or what frame rate makes sense for your video and lots more.
Daryl Hill helps entrepreneurs overcome business PTSD by putting subconscious architecture in their minds so they can get back to enjoying the seven figure lifestyle. He does this through magnetic meditations and a lot of these things are trademarked. He does it through magnetic meditations, online courses and subconscious sessions that are guaranteed to break through any mental blocks to level up your life.
Joel Stewart is a military veteran, engineer, MBA and certified franchise consultant with the International Franchise Professionals Group and founder of the International Franchise Marketplace. His franchise consulting business is focused on two niches, military veterans and international franchise marketing. And any questions you have about this? He is your guy.
I'm just going to go over a bunch of different gadgets, both online and offline, that I use just all over the place. I just brainstormed and sat my chair and thought about all the kinds of things that I use almost on a daily basis just to get through life and business. And I know I didn't get all of them. So if I get enough of them, I'll do a future episode as an update. But let's jump in and get started.
Lane Belone is a Special Forces Green Beret veteran turned high performance coach. He uses his leadership experience in high risk environments to develop business executive teams into laser focused and empowered A teams, which was one of my favorite shows back in the day. Lane extracts what is already within using a process called creating space. So all involved step into their greatness.
Troy Broussard is the founder of the leading integrated mobile learning platform called Membrant, as well as several other SaaS, and that stands for software as a service and marketing companies. He is a contrarian and he values freedom over all else. He runs his six companies from his homes in Florida, Oregon, and listen to this, Brazil, as well as from the road traveling in his RV.
Lakia Robinson is here with me and she's been with me for about five years and takes a massive load off of my back and I still have to participate, too. It's not that I'm totally divorced from everything. Even with her handling this all day and all night. So it's a big production. It's a must have for you now in your business, because guess what? If any clients, the first thing they do is check you out on social media. Anybody ever heard of you? Does anybody care about you?
Eric Bakey might be the most dangerous man in direct response. He's the chief combat imagineer of his visual strategy firm, combining copywriting and cartooning with lessons learned in the military for more fun on the frontlines of capitalism. If you're sick of marketing that doesn't make sales, he can show you how to blow your client's mind with mental dynamite.
Stephen Kuhn is the decorated United States Army combat veteran. He's a speaker. He's an author and consultant who helps individuals dramatically improve their quality of life through the consistent conscious application of honesty, integrity and transparency.
Why should you do this? Why should you get in the digital information marketing arena? Well, one reason, it's extremely low risk and another reason is its extremely high profit margins. I mean, digital products are 97 percent profit. I mean, if somebody happens to give you a check, it's 100 percent profit. But most of the time you've got a little credit card fees. So that's why we say it's 97 percent profit.
Richelle Futch is a Marine Corps veteran and military spouse. As a mental health counselor, she has over 15 years of clinical experience working with government agencies as well as in private practice. She's the author of the book and workshop Her Ruck Inside the Emotional Backpack of Military Wives, which has provided opportunities to serve military families worldwide. Richelle was recently awarded Armed Forces Insurance Fort Bragg Military Spouse of the Year for 2019.
Alain Burrese is author of Survive a Shooting and director of Active Defense Training for Reflex Protect. He's the leading authority on active shooter response. His programs teach strategies to survive active threats and how to defend yourself, both empty handed and with Reflex Protect, a revolutionary new non-lethal defensive spray being used in hospitals, schools, churches and businesses across the country.
I've been saying that YouTube ads are the best bargain when it comes to online ads. Now, why do I say that? Because you can get tons of branding and name recognition totally for free. And when you do get an ad watch, that's usually at a bargain basement price. I mean, sometimes as little as one cent. But, you know, almost always mine have been below 10 cents. And the same keywords would cost me between a dollar twenty and four dollars and ninety two cents if I was putting the ad on Google search.
Ron Culberson ranks in the top 30 of his wife's favorite speakers. He's a funny guy. He's worked as a hospice social worker, a middle manager, and director of quality improvement at Hospice of Northern Virginia. He was also the 2012/2013 President of the National Speakers Association. That's a prestigious organization. And he was recently inducted into that organization's Speaker Hall of Fame, that is the highest award you can get in the professional speaking industry.
Diane DiResta is a certified speaking professional. She is founder of DiResta Communications Inc and author of Knockout Presentations. As a speaking strategist, Diane brings over 20 years as a communications expert and speech pathologist. Her company works with Fortune 500 companies. She media trains, sports and entertainment, celebrities and coaches C level executives how to exude executive presence.
After being in business for many years, I started to notice certain principles that by living by them, they seemed to create more success for me. Then I started telling them to my mentees and they seemed to have more success when they adhered to them. And over time, these principles seem like they were totally solid and worthy of memorializing, which I did by making posters of them and hanging them on the wall of my school. And now in this episode, I guess I'm memorializing them in a little different way.
Steve Epner is a serial entrepreneur. He teaches lean canvas and also corporate entrepreneurship, and ideas at St. Louise University and Washington University. And after selling his company, he flunked out of retirement. I know we usually bring great entrepreneurs, but he flunked retirement. Then he became an entrepreneur in residence at Boeing.
Ben Brooks is an international speaker, management consultant, and he was one of the first African-Americans to enlist in the Pennsylvania State Police rising to the rank of Major. He defies the typical stereotype of the hardened state trooper. He can be very serious when the situation demands it or he can be very warm and caring when it's appropriate. Through personal anecdotes, humor, charm, passion and his highly energized, interactive style, Ben is able to convey the most serious of messages.
This is going to be one of the shortest podcasts I've done, but really, really powerful for people out there that they're in business or thinking about it or they just want to enjoy their life and get tax deductions for it. That's what we're going to talk about.
Frank Furness is a CSP. That's a very high designation in the professional speaking world. And he's a best selling author and international sales and technology speaker. He travels between his homes in London, Spain and Florida, and he's presented in 65 countries. He's the regular speaker at Entrepreneurs University and his clients include the British Olympic Team, Sporting Champions and Sport England.
Judy Carter was interviewed by Oprah Winfrey after writing her first book, Stand Up Comedy, The Book. And Judy went from playing Vegas as a headlining standup comic to becoming an in demand corporate speaker. And she speaks on the power of purpose to overcome stress and navigate change. And she was featured in The Wall Street Journal, The New York Times, CNN, as well as being a frequent contributor to NPR's All Things Considered.
Now, of course, I think you're thinking that this topic seems like it is totally against my podcast title of “Screw the Commute”. I really want you working out of your home, but there are times when you need commercial space. Hey, I have a school where I leased commercial space, but I hardly ever go there unless we are having an event or an inspection by the State, so I have not violated my vow of always working from my home.
Lieutenant Colonel Rob Waldo Waldman. He's a CSP. That's an accolade in the speaking industry. He's a CPAE. That's the highest award anybody can get in the speaking industry and he's an MBA. He's called the wingman. He's a Hall of Fame leadership speaker, executive coach and author of The New York Times and Wall Street Journal bestseller Never Fly Solo.
Jim Feldman is a globally recognized transformation growth advisor and business advisor who's guided leading organizations such as Toyota, AT&T, Apple, Hyatt, Walt Disney, Ritz Carlton and Microsoft to ensure that shift happens, which is one of his trademarks. Incentive magazine recognized him as one of the top six innovators in the last century, along with the founders of Google and Dell Computer.
Christine Kloser is The Transformational Author, coach, and she's trained more than 70,000 coaches, entrepreneurs, and leaders to write their transformational books through her popular programs. Get your books done with the Transformational Author Experience breakthrough live and the My Time to Write mentorship program.
Geoff Ronning is co-founder of StealthSeminar.com and founder of Webinar Prosperity Blueprint. That's webinar training. And I have used his service for five years or more. And it's made me a fortune and continues. There's probably money rolling in right now from automated webinars that are running while I'm talking to Geoff. Now he has the front row seat and an advisory role to webinars that are running around the world.
I’m going to tell you about the myriad of resources, both services and products, I use to run my business. And full transparency here, I may get affiliate commission on some of these things, but you can be darn sure I won’t recommend anything that sucks just to get a commission. I’m not going to ruin my reputation for a few bucks. I’m also going to tell you about a bunch of the free and paid resources that I’ve created.
Mary Agnes Antonopoulos has a client list that reads like the Who's Who. And she's created successful marketing and copywriting campaigns for clients like Jordan Belfort, the Wolf of Wall Street and JJ Virgin and some of the chicken soup people. And thousands of others. And she teaches what works and how to work it.
Jack Turk has decades of experience writing for corporations like Microsoft and Kodak, as well as a number of small businesses, including dentists, attorneys. Hey, even magicians. His copy has generated millions of dollars in sales, and he's now known as the world's fastest copywriter.
Today’s topic is the value of team meetings. I really didn’t use them until the last five years or so. As I look back, that was a stupid mistake in my business. Yes, I’ve done very well, but what I finally realized was that everyone that worked for me was working pretty much on their own. There was no real coordination. Now that I know better, that was terribly inefficient and I can’t imagine how much money I’ve blown over the years because of this inefficiency.
Andrew Allemann is a niche marketing expert. He founded podcastguests.com. It's a service that connects podcasters with guests for their shows. He's also publisher of Domain Name Wire. It's a trade publication for the domain name business that has been cited in The Wall Street Journal, Washington Post, NPR, and many more.
Often referred to as the queen of Facebook, Mari Smith is considered one of the world's foremost experts on Facebook marketing and social media. She is a Forbes top social media power influencer. She's the author of The New Relationship Marketing and co-author of Facebook marketing an hour a day. Forbes recently described Mari as the pre-eminent Facebook expert. I mean even Facebook asks her for help.
In this episode, I’m covering even more business skills that rock. And again, don’t poo poo episode 145 and how important the skills are that I covered in that episode. And just a reminder, as I did in episode 145, I’m going to quote from articles and studies as part of this episode.
Dr. Cheryl Lentz is a multi award winning publisher of the internationally acclaimed series The Refractive Thinker. It's a collaboration of doctoral scholars from around the world and it's earned 20 awards so far. Now Dr. Cheryl is known as the academic entrepreneur. You don't see those two together often. She's known globally for her writings on leadership as well as critical and Refractive thinking as an accomplished University professor speaker and consultant.
Frank Candy is a popular author, speaker, business culture expert and business consultant. He's worked with Disney and Harley Davidson and Goodyear and probably a lot more than that. Frank is the founder and president of American Speakers Bureau Corporation. They book professional speakers, authors, athletes, hey even astronauts, all over the world for keynote speeches seminars and workshops.
When I started my school, the Internet Marketing Training Center, I worked on it for about three years part time. Now my intention on this episode is to get you to the point where if you worked on it really hard you could have a school open in about six months to a year, fully certified by the state where you reside.
Dr. J. Murray Hockings has been an entrepreneur for twenty eight years and he's currently the CEO and founder of Help Your Diabetes, which is a diabetes reversal company with 15 locations throughout the U.S. and plans for 50 by the end of this year. He's given over 275 presentations over the past five years in six countries and he is known as the world's number one diabetes reversal Doctor.
Tom Terwilliger is equal parts athlete, entrepreneur, and motivator. And five years after pulling himself from the world of drug and alcohol abusing outlaw bikers, Tom's “never give up” attitude, determination, and willingness to sweat has earned him a national bodybuilding championship. He is and was Mr. America and he had a successful 16 year career as a Fox Sports Net TV show host.
Advisory boards. Now, the one difference this episode is going to have as opposed to my other Monday training sessions is that normally my training sessions is about something that is either made me or saved me a lot of money over a long period of time. This episode is different in that I'm right in the middle of implementing the idea that you're going to hear today and I haven't made any money on it yet. However I expect to and it's a good solid idea used by many small businesses.
Are you overwhelmed with the new gadgets and gizmos that hit the market on a regular basis? I know I am. I know my cell phone. I tried to get the kaching sound on it because I'm known as the king of kaching and I figured to take me all day, and if you passed it off to someone like Terry, it's on there in like two seconds. So this is the guy that helps us not go crazy with these all these gadgets and gizmos that come around.
Jane Ubell is an award winning entrepreneur and former TV and film producer. Her credits include Good Morning America, Wall Street Journal TV, E.T. and lots of others. In 2017, Jane founded Bedside Reading, one of the most innovative author marketing programs in the world. Bedside reading places books by the bedsides in luxury hotels and in the media the hotel brands. Waldorf Astoria, Mandarin Oriental, The Fairmont and many others.
If you are expecting me to espouse some high-level business school theory, you are wrong and in the wrong place. I’m going to tell you about some simple and easy-to-implement skills that can have an extremely powerful effect on your business. I thought I would take a completely different approach than I ever have before on these podcasts.
Ed Rigsbee is one of a select and very few people on the planet to hold both a CSP and a CAE. He has been a professional member of the National Speakers Association since 1988 and was awarded the certified speaking professional. Ed is the ROI guy. He's obsessed with helping organizations to give and receive more return on investment in everything that they do. He's recognized internationally on the topics of strategic alliance development and membership growth.
Tomaz Mencinger has been living the dream doing stuff with volleyball as a professional, virtually professional, volleyball coach. And then he just loves everything to do with sports and balls and he took up tennis part time and then just fell in love with it. And for 25 years he's been making his full time living for him and his lovely wife with tennis. And it's called feeltennis.net.
Podcasting in front of the scenes. Last week we had Larry Guerrera on. He’s an IMTC graduate who did so well in school I hired him as a contractor. He went into depth on what goes on behind the scenes at a quality podcast. That was episode 139. In this episode, I’m going to tell you about everything I do before Larry gets the final mp3 file that you all listen to.
She is known as the WoW maker. Lynn Rose is an award winning media and marketing entrepreneur and speaking consultant for executives and experts, and CEO of the Power to Wow. In front of the scenes you've seen her on CBS ABC NBC Sony, films and other media. Behind the scenes she works with CEOs celebrities and thought leaders to help bring out their wow when they speak, pitch or perform in their business.
Annie Meehan is an international motivational speaker based out of the Minneapolis area. She's published five books, three workbooks, and won a national award. She's the president of the National Speakers Association chapter in Minnesota and Annie was a 12 year Snap Fitness franchise owner. Annie loves inspiring people to live an exceptional life in the office, in their homes, and communities.
Quality podcasting “behind the scenes”. Larry Guerrera is here and he's the guy behind now about 140 episodes of Screw the Commute. And in the beginning, it was kind of a learning process of how this all worked to get our show notes to show up properly and make connections with all the major podcast directories. And also next week on episode 142 I'll be doing the companion episode on what goes on in front of the scenes before I ever turnover the final MP3 file to Larry.
Simma Lieberman creates inclusive cultures where people love to do their best work and customers love to do business. She's a consultant, speaker, and author, and Simma produces and hosts the podcast Everyday Conversation on Race for Everyday People at www.raceconvo.com.
Bobbi Olson became a Budget Coach thanks to a phobia of driving. So dealing with the Orange County Metro Traffic, that's in California, required the perfect distraction which led to an education on budgeting through books on tape. Now I'm gonna figure this out. That she was afraid of driving so she always rode or she was driving and learning budgeting at the same time. I don't know. We'll find out, but it really changed her life creating a passion for budgeting.
Screen capture video is something that I’m pretty sure you’ll want to embrace after you see all the cool stuff it will do for your business. And the very last segment is how I make really big money with it. Most people understand a basic screen capture. That’s where you pretty much take a picture of what’s displayed on your screen. You can even do it on cell phones by pressing a certain button combination. That’s not what I’m talking about here. It’s similar, but definitely not the same.
Gene Ehmann worked in law enforcement for 17 years which included many years as a special agent with the FBI. Now in the private sector, he's provided investigation executive protection and security for individuals and international corporations both domestically and internationally in Asia the Middle East and Latin America. He specializes in providing vetted connections for businesses in Latin America. And he's an expert in travel security and a certified firearms and personal defense tactics instructor.
Maryann Ehmann is a former prosecuting attorney, financial adviser and ministry leader. Maryann combines her diverse expertise and life experience to bring you magnificent love coaching. She was recently invited into the Forbes Coaches Council and Maryann is passionate about helping spiritually inclined business owners bust through their limiting patterns, so they can fulfill their dreams and soar in their calling.
This is how people get rich. If you put 10 ads out on the Internet and only one of those was bringing in paying customers, wouldn’t you want to know which ad that was? Well, today’s episode, about ad tracking and split testing, is going to teach you how to get those exact answers so you can maximize the sales from everything you do and minimize the losses from ads and promotions that aren’t working.
Jacqueline Whitmore is an international etiquette expert, a certified speaking professional, and the founder of the Protocol School of Palm Beach. She's also the author of Poised for Success mastering the four qualities that distinguished outstanding professionals, and Business Class Etiquette Essentials for Success at Work. Jacqueline's etiquette advice is sought by radio and television shows around the world including 20/20, CNN, Fox News, National Public Radio, and CNBC.
Ashley Monk is an up and coming entrepreneur in the Indianapolis area that's been in the marketing game for roughly two years. But in four months, she's laid the foundation to begin establishing her own digital marketing agency and with a background in ministry. She's an example of how grit, discipline, and ambition trump formal education as she paves a new way for herself and others. She's also enrolled in our school and we're really glad to have her.
Even though solopreneurs and work from home folks have freedoms our office bound friends envy, many of them still say they struggle with time. And our guest today, Robyn Pearce, works with clients around the world helping them win their time battles. And she's got a bunch of practical time tips to help us find more time to enjoy our screw the commute lifestyle.
This episode is to open your eyes to something that’s going on all around you and most likely you are participating in, in some fashion and that’s voice search. So, what is Voice Search? Well, very simply, that’s where you talk into a device and it returns the results orally. The device could be in your hand, on your wrist, the dashboard of your car, or a device sitting on your counter at home. The big players are Apple Siri, Amazon Alexa, Google Assistant and to a lesser extent Microsoft Cortana.
Cindy Bishop is the managing director and founder of Cindy Bishop Worldwide, a real estate education and business development company. She provides continuing education to licensed agents as well as relevant business development training.
Jeff Palmer is the founder of Case Acceptance Academy, which specializes in training dental offices and their teams how to increase their case acceptance. Now case acceptance means he teaches dentists and their teams a hyper effective and systematic method to ethically sell dentistry in a way that increases their revenue and profit and simultaneously creates an amazing patient experience and I've seen some of his training and I have to say some of his tips would work for any of our businesses.
I made a major shift in my strategy. It’s just not worth the time and effort anymore and for most people they could chase top rankings for a year or more and never get one. Not only did you lose all the time and money chasing the top rankings, you lost the sales you could have had during all that time. It’s long past the time when people penny pinch and think they can just write some good blog posts and have traffic pouring into their website. You have to do so much now to even have a chance of any success.
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